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Lewis Hamilton

Trending on Billboard

Before it was lights out at the Formula 1 Las Vegas Grand Prix over the weekend, Beyoncé and Jay-Z linked up with Lewis Hamilton on the track — after which the Destiny’s Child alum gassed up the racing champion on Instagram.

On Tuesday (Nov. 25) — two days after the big race — Bey shared a carousel of photos of herself and Jay chatting with Hamilton, who took the 35-time Grammy winner on a drive around the circuit in a Ferrari model. The musical power couple was all smiles while chatting with the seven-time world champion, with Bey showing up and out in a glamorous F1-inspired jumpsuit.

“Love and gratitude to the best to ever do it! Lewis Hamilton #44!” she praised the driver, who would go on to place eighth in the Vegas Grand Prix. Red Bull Racing’s Max Verstappen finished first, followed respectively by George Russell and Kimi Antonelli of Mercedes.

Bey also shared videos of herself strutting through Sin City and enjoying the race-weekend offerings, as well as a clip of Hamilton driving her on the track captioned, “Give it to Mama!”

She and Jay were just two of the many A-listers who were present at the event in Vegas, which seems to attract more and more stars each year. Travis Scott was also on the ground, as were Cynthia Erivo, Magic Johnson, Brooks Nader, Michael Douglas, Catherine Zeta-Jones, Gordon Ramsay, Ciara and Ben Affleck.

Their attendance goes to show how large F1’s presence in culture has become in recent years. Earlier this fall, everyone from Adele to Shaboozey, Matthew McConaughey, Jay Leno and Glen Powell descended on Austin, Texas, to watch the U.S. Grand Prix, which featured live performances from Kygo, Garth Brooks and the Turnpike Troubadours. In June, an original F1 movie starring Brad Pitt — and featuring a star-studded soundtrack — premiered in theaters.

“The whole thing is a show,” Williams Racing’s Alex Albon told Billboard on site at the time “It’s entertainment, and I think if you can get these huge stars coming to these races, it just makes the weekend and the day so much better.”

Trending on Billboard Beyoncé made an unexpected on-track appearance at the Formula 1 Las Vegas Grand Prix on Sun., Nov. 23, drawing widespread attention as she and Jay-Z arrived at the paddock ahead of the race. Explore See latest videos, charts and news The Houston-born singer looked race-ready as she was first photographed in a […]

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Lewis Hamilton is not only driving for a new team this year, he’s shifting gears to a new apparel sponsor as well. Following the news of the seven-time Formula 1 world championship driver making a major team switch up from Mercedes to Scuderia Ferrari, Hamilton joins Lululemon as its newest brand ambassador. He’ll be apart of a star-studded lineup of athlete ambassadors, including PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL wide receiver DK Metcalf; NBA player Jordan Clarkson, and NHL player Connor Bedard.

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As a face of Lululemon, Lewis will work closely with the brand’s research and innovation and design and development teams to collaborate on future products, provide insight and feedback on athletic and lifestyle collections. The active-wear brand will also partner with Lewis’ global foundation, Mission 44, to integrate movement and mental health experiences into their efforts to build a fairer future for young people through education, employment and empowerment.

Trending on Billboard

“Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” Hamilton said in a statement. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”

Lewis is renowned for his unparalleled achievements on the track. As the sport’s only Black driver, he’s achieved the most Grand Prix race victories, podiums and pole positions, as well as a record equaling seven World Championships. Off the track, he’s made a name for himself within the fashion industry, becoming a front-row regular at fashion shows and wearing bold style choices. He’s also secretly dipped his toes into music by collaborating with Christina Aguilera on her song “Pipe” in 2018 under the artist name XNDA.

Lewis will be elevated in Lululemon’s upcoming global campaign No Holding Back. The project highlights the dedication it takes to be a champion through the rigors of daily physical and mental training, highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise.

Shop Lewis Hamilton’s Lululemon campaign look below.

Lululemon EasySet Training Sleeveless Shirt

Lululemon License to Train Lined 7″ Short

Lululemon Beyondfeel Running Shoe

Lululemon Metal Vent Tech Short-Sleeve Shirt

Lululemon Pace Break Lined “7 Short