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Latin

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When fans of Imagine Dragons got wind that the group was releasing a new version of their single “Eyes Closed” alongside J Balvin, some expressed trepidation. This, after all, is an important track: the lead single from the band’s upcoming sixth album (Loom, due out June 28). What the heck; was there really going to be reggaetón mixed in with Imagine Dragons’ usual pop-rock?

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Never fear. The resulting track, where Balvin completely eschews reggaetón beats for hard-hitting verses over the rock groove — with Imagine Dragons actually redoing a section of the song — has managed to strike all the right notes, and turn one plus one into 3.

“I didn’t know I needed this til I saw it AAAAAAA,” wrote @AsaltodeMedianoche on Youtube.”This is insane. I didn’t expect that this was gonna sound so epic with him,” wrote another fan.

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Which begs the question: How the heck did Imagine Dragons end up collaborating with J Balvin? And how does this remix sound so darn good?

Balvin and Imagine Dragons frontman Dan Reynolds spoke with Billboard and told us how it all went down.

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How It Started

Reynolds: I met with the guys [bassist Ben McKee and guitarist Wayne Sermon] when we were working on the song [late last year] and it just felt like something was missing when we were in the studio. We really don’t often do collaborations, but this song in particular, [we felt] it really needs something to complete it. The three of us were in a room and we talked about things we were listening to and what was inspiring to us, and all of us were like: ‘J, love his music.” We reached out to him and within a week [it came together].

Balvin: I was in Rumania in a concert, and Chris Knight from my management team said, check this out. He didn’t even say it was Imagine Dragons: He said “Yo, they want you on this song, tell me what you think.” And I said, “Play it.” And when I heard that voice — and the production is mind-blowing, the production is so ahead — I was like, “We’re recording this tomorrow.”

I was going through a dark moment — that [kind where] you don’t know how to handle a certain moment, and it was [like], “This is perfect for what I’m feeling now; and I can express myself really easily.” And also, normally when people think about doing songs with Latinos that do reggaetón, they thought I was going to switch the beat and put it in reggaetón, right? And of course that was the fear of a lot of fans. And when they heard the song they [found out], “Oh, they kept it in the same vibe.”

And it’s because I love to jump with different genres. In this case, I’m a big fan of Imagine Dragons and I gotta give my best and follow the vibe — and say the same thing they’re saying, but of course in Spanish. We don’t want to be talking about different topics in the same song.

I just needed to let it out! The best that could have happened to me is when I received that song. Oh, I have these feelings right now. Thank God someone just sent me a great song to let it out, and be open and honest about how in a certain moment of my career people wanted to see me fail, or I went to a dark moment that I thought that it was going to be — and then, I can do this with my eyes closed. I’ve been in this game so long that it makes me stronger every day. Doesn’t mean I’m the strongest; I still have a lot of weak things, I’m still healing. But now I know how to swim way more and better in the maze, with my eyes closed.

The Process

Reynolds: It was the first version. There were no changes. It was just like, he got it. I had a feeling he would catch the vision, just because I was familiar enough with his work to know that he can do a lot of different things. And sure enough, [the song] doesn’t need anything [after he finishes recording]. No changes. Mix it. Send it out.

Balvin: Sometimes less is more. And I felt that was what I wanted to say, those were the flows we wanted to bring. The verse was perfect to me. I love the song. And this is what I can give to them. It’s about the quality, not quantity. What if I gave another verse but it didn’t really stick out? I’d rather make one verse that is really concise and precise.  

Reynolds: We just left openings throughout the song, showed him different versions and really left it up to him to go as long or short as he wanted. We’re like, “You do you.” And sure enough, he sent it back, and we were like, “That’s it.” The only thing I changed was, I rewrote the bridge after he sent his part back, because there was a specific melody in it that I really loved that he did in the pre chorus.

Balvin: We were super happy when we heard that melody. We were like, “He did that melody, man!”

Rapping in Spanish

Balvin: You know I’m always a big supporter of “just keep it in Spanish,” because that’s the way I connect with the people. And it’s not going to sound the same when you really want to express your feelings in your own language. So, of course Spanish, and the guys agreed with that. I think it’s all about feeling and even the people who don’t understand Spanish, they know that we really flow in that instrument the way it should be. And I feel super proud of it and I feel grateful that [I worked with] one of my favorite bands and, also to meet Dan.

Reynolds: The way this band has always operated is we always try to make music that we like and make decisions that feel good to us. Fans are always not going to love certain songs, that’s just part of life. And I think the worst thing you can do as an artist is try to cater to that. That’s when you fail as an artist. You try to create something a critic will like, something a fan will like, and then nobody likes it, and then you also feel bad about yourself because it wasn’t’ even honest. So, for us, it was, “Man it would be really cool to work with J on this song. And it would be really cool to have multiple languages in a song.”

I think It’s a reflection of where music is today. One of the blessings we have as a band is being able to play all over and experience all different people from different cultures and languages; even when people don’t know what I’m saying, they feel it as if English was their first language. The second I heard J’s verse I knew, even though my Spanish is three years of high school, the feeling that I got from it was all that matters.

Balvin: They were expecting maybe that I would bring some reggaetón, but to me it’s crazy, because I respect art and I know when I can add reggaetón. This is like the Mona Lisa, it’s a beautiful piece of art. Don’t touch it a lot. We gotta do music that we feel is right, otherwise you’re a sellout. I was honest with me, and I have no regrets about any word that I say in the song. This is what I wanted to do and I’m proud of it and I gave my 1000% percent.

Finally Meeting

Balvin: When I met Dan I had no expectations because you don’t know. Sometimes you don’t want to meet your idols, right? You get there, and he was super humble, and he’s huge [in height] so I was just looking up at him like, ‘Yo, what’s up.’ But he’s really down to earth and I’m grateful for the way you treated me, guys. I felt like home.

Reynolds: I think that really speaks to Jose and who he is as a person. You never know what to expect when you’re working with a really big artist. Are they going to have big egos, what’s that going to feel like? And it was obvious when I met him, “Oh this is just a really good, normal human being.” It was all about, “Do we make a great video together?” And we were both open to direction and guidance, and there were no diva vibes. It was really refreshing.

It didn’t surprise me, though. I’d done enough research about J to know a little of who he was and where his heart was and to see him in person felt like the unvierse just put this together. It was very serendipitous and easy. It was just two artists having fun together which is what it should be.

The Big Picture

Balvin: I’m just grateful because I’ve always been a huge fan and the guys gave me the opportunity to keep expanding our sound. Because it’s not about J Balvin, it’s about our culture. The fact that they care about a Latino artist, is something that makes me really proud about our culture.  

Warner Chappell Music has announced Delia Orjuela as its new head of creative Mexican music/música mexicana. Based out of Los Angeles, the veteran executive will report to Gustavo Menéndez, WCM’s president, U.S. Latin & Latin America.
In 2021, Orjuela joined Warner Music Latina to lead the label’s Mexican music division where she guided the careers of artists like DannyLux, who is among the new generation of música mexicana hitmakers. Last year, her and Ruben Abraham were appointed co-leaders as the label doubled down on their commitment to música mexicana.

According to a press release, in her new position, Orjuela will continue to “collaborate closely” with the recorded music team and look for cross-collaboration opportunities between the label and publisher.

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“I have spent most of my career advocating and championing songwriters, and they’ve remained my true passion,” Orjuela said in a statement. “Music is incredibly powerful, and I love how a great song with meaningful lyrics can impact people’s lives. I’m so glad to once again be a part of the songwriting process from the beginning, helping to set up collaborations and nurture creative connections. This next step in my career brings everything full circle, and I can’t wait to hit the ground running with Gustavo and the incredible team at WCM.”

Prior to joining Warner, Orjuela was the longtime vp of Latin creative for BMI, where she worked for 22 years. She left in 2019 to start “a new chapter” in her life. That same year, she was appointed president of Latin Songwriters Hall of Fame.

“Delia and I have known each other for years, and what started as professional respect has grown into a deep and genuine friendship,” Menéndez added in a statement. “She’s fiercely passionate about empowering music creators and providing them with the right tools to amplify their voices on a global scale. We’ve already started to pull together exciting plans with [Warner Music Latin America president] Alejandro [Duque], and her natural instinct will drive remarkable success in one of today’s fastest-growing genres.”

In a joint statement, WCM co-chairs Guy Moot (CEO) and Carianne Marshall (COO) expressed: “Delia has supported countless songwriters and established a reputation for energizing teams and elevating music. We see huge potential to create timeless songs in the Mexican music market, and her leadership will help us continue to develop songwriters who shape culture.”

Myke Towers captures his highest-charting hit yet on Billboard’s Hot Latin Songs chart as “Adivino,” with Bad Bunny, debuts at No. 2 on the list dated May 11. It’s the 52nd chart hit for the former, and 11th to reach the top 10. For Bunny, the collab marks his record-extending 75th top 10 out of 170 total chart hits (again, a record).

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“Adivino,” released April 25 on One World International/Warner Latina, traces its No. 2 debut on Hot Latin Songs almost entirely to streaming activity. The song logged 9.9 million official U.S. streams in the U.S. during the April 26-May 2 tracking week, according to Luminate. That sum yields an equal No. 2 start on Latin Streaming Songs, Towers’ highest debut, and it equals his highest charting song (“La Jeepeta,” with Nio Garcia, Anuel AA, Brray and Juanka).

Trending on Billboard

As “Adivino” launches at No. 2 on Hot Latin Songs, which blends streaming data, airplay, and digital sales for its results, it pushes Xavi’s former No. 1 “La Diabla” from 2-3, following its 14-week domination which started in January. The track marked the second-longest run at No. 1 this decade (Eslabon Armado and Peso Pluma’s “Ella Baila Sola” dominated for 19 consecutive weeks in 2023). Meanwhile, FloyyMenor and Cris MJ’s “Gata Only” remains at No. 1 four a fourth consecutive week.

By reaching No. 2, Towers outpaces his career-best, as he previous topped out at No. 3 on the multi-metric tally with both “La Jeepeta” (Nio Garcia, Anuel AA, Towers, Brray and Juanka), and “Caramelo” (Ozuna, Karol G and Towers), a week from each other in August 2020.

Benito, meanwhile, scores his first debut on the chart since the Oct. 28, 2023-dated list, when he landed 19 concurrent debuts alongside the release of his Nadie Sabe Lo Que Va a Pasar Mañana album, including the entire top 10, led by “Mónaco.” The track spent 10 weeks at No. 1 – the second-most of any No. 1 in 2023, trailing the 19 weeks of “Ella Baila Sola.”

Notably, as “Adivino” becomes the third song to debut at No. 2 or higher in 2024 –after two Peso Pluma songs– Bad Bunny extends his record for the most top 10s, with 75.

On the all-genre Billboard Hot 100, “Adivino” opens at No. 63, Towers’ highest-debut yet. Only one other Latin song ranks higher: FloyyMenor and Cris MJ’s “Gata Only” continues its winning streak, as it rallies 58-44 on the Hot 100 and continues at No. 1 on Hot Latin Songs for a fourth turn.

While streaming activity fuels the bulk of “Adivino’s” high start, sales assist its launch in the upper tier: the 1,000 downloads sold in the tracking week targeted for a No. 1 debut on Latin Digital Song Sales.

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As Mother’s Day approaches on your calendars this Sunday, May 12 (celebrated on May 10 in Mexico), we’ve curated the perfect Día de las Madres playlist to enhance your celebration. This carefully selected 25-track list features an eclectic mix of Spanish-language songs that pay heartfelt tributes to mothers everywhere. From the emotional depths of Juan […]

Mexican hitmaker Peso Pluma has signed with CAA in all areas. The corridos singer has had a massive year leading regional Mexican music’s global movement, all while making history along the way. In 2023 alone, Peso Pluma entered 24 songs on the Hot 100, including the global smash hit “Ella Baila Sola,” his collaboration with […]

The 30th anniversary edition of the TODAY Show‘s summer Citi Concert Series will kick off on May 24 with a show by rock trio Wallows. The long-running morning show event will feature an eclectic mix of rock, pop, country, Latin and hip-hop acts performing at TODAY Plaza at Rockefeller Center including Anitta, Meghan Trainor, Kehlani, Lainey Wilson, Gracie Abrams, Bleachers and Rauw Alejandro.

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Viewers interested in attending one of the shows can register for Fan passes beginning today (May 7) here; Fan Passes allow priority access to the show before general admission opens. Those without Fan Passes can queue up in the G.A. line on the morning of each show for admission if space allows.

Other acts slated to appear this summer include: Maggie Rogers, Little Big Town & Sugarland, Chance the Rapper, Thomas Rhett, Chris Stapleton, LL Cool J and more acts to be announced at a later date.

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Last summer’s lineup was equally stacked with shows by the Jonas Brothers, Ed Sheeran, Niall Horan, Kim Petras, Karol G, Brad Paisley, TWICE, Reneé Rapp and Jung Kook, among others.

Check out the full announced list of the 2024 TODAY Show Citi Concert Series performers below.

May 24 Wallows

May 31 — Anitta 

June 10 — Meghan Trainor 

June 21 — Kehlani

June 25 — Lainey Wilson 

June 28 — Gracie Abrams 

July 4 — Bleachers

July 12 — Rauw Alejandro

August 9 — Maggie Rogers

August 12 — Little Big Town & Sugarland 

August 16 — Chance The Rapper

August 23 — Thomas Rhett

Sept. 27 — Chris Stapleton

TBD — LL Cool J

Junior H is set to hit the road with his $ad Boyz Mania U.S. Tour, which will kick off July 13 in Palm Desert, Calif. Produced by Live Nation and Rancho Humilde, the new 20-date trek is a follow-up to the corridos singer’s 2023 $ad Boyz Tour. The tour will lead Junior H to perform […]

Cinq Music has acquired the music catalog of hitmaker Flow La Movie, Billboard can announce. The late producer’s robust catalog includes reggaetón megahits “Te Boté” and “La Jeepeta” — the former topped Billboard‘s Hot Latin Songs for 14 weeks in 2018. The catalog acquisition comes nearly three years since Flow La Movie (born José Angel […]

Karol G exuded fairy-like charm with elf ears, Rosalía embodied sheer elegance in Dior, and Bad Bunny captured whimsy with his goat-like shoes. Monday’s (May 6) 2024 Met Gala was a visual feast, and the Latin music stars came out in full force at one of the year’s most eagerly awaited fashion events. Other luminaries […]

Shakira dazzled at her Met Gala debut in a simple-yet-stunning red column dress with a slit that turned heads. For the wow factor: A dramatic long cape made with almost 100 meters of fabric that resembled a rose. The sleek outfit with geometric cutouts was created by Carolina Herrera’s creative director Wes Gordon, who spent […]