Latin
Page: 8
Rimas Entertainment, home to Bad Bunny and the No. 1 label on Billboard‘s 2024 year-end Top Independent Labels chart, has acquired a “significant” stake in Dale Play Records, the maverick Argentine label that’s home to DJ Bizarrap, Rels B and rapper Duki, Billboard can reveal.
The partnership includes Sony Music Latin Iberia, which continues to own a stake in the label. Helping bring the deal to fruition were Rob Stringer, Sony Music Group chairman and Sony Music Entertainment CEO; Afo Verde, chairman/CEO of Sony Music Latin America, Spain and Portugal; and Brad Navin and Jason Pascal of The Orchard.
Trending on Billboard
Fede Lauria, the Argentine executive who founded Dale Play out of Argentina and grew the label to its current stature, will retain a smaller percentage of the company and continue as CEO. The Orchard will also continue to distribute Dale Play as it has for years. The company’s other business verticals, which include booking and management — including the management of Duki, Nicki Nicole and Bizarrap — are not part of the deal and will remain solely under Lauria.
The partnership brings together two indie companies that have redefined the way Latin music is made and promoted on a global scale, with both developing and capitalizing on a new wave of urban music in Spanish — one centered in Puerto Rico (Rimas) and the other in Argentina (Dale Play) — with international ambitions. Rimas has already expanded its roster beyond Puerto Rico, signing Spain’s Quevedo and Mexico’s Latin Mafia.
“From day one, our mission has been to support and develop artists with authenticity and respect for their identity,” said Rimas Entertainment CEO Noah Assad in a statement. “With Federico and Dale Play, we’ve built a relationship founded on trust and mutual admiration. This alliance will allow us to break new boundaries and create opportunities for our artists and teams.”
In an earlier conversation with Billboard, Assad noted that this is Rimas’ first major acquisition and that it follows a longstanding friendship and years of business dealings between him and Lauria.
“We’re working hand in hand and all we’re doing is adding more value to each other, him to me and me to him,” he said. “The collaboration already existed. We’re formalizing something that was already happening.”
Lauria was already an established concert promoter in Argentina with the company Dale Play (which currently sells over 1 million tickets per year, mostly in Argentina) when he created the label portion of his business, Dale Play Records, in 2017, focusing on a previously untapped rap and trap music scene bubbling out of Argentina. Sony Music came in as a partner in 2020.
“Afo and I have had a long-standing friendship for many years, united by a mission to elevate Latin music to the highest level,” said Lauria in a statement. The new partnership with Rimas, he told Billboard earlier, “reflects a journey we have been on for many years with Noah, Jomy and the RIMAS team. We share the same vision and values. Our companies are 360 companies with similar philosophies and origins. They’re rare in the global market. We do management, booking, label, publishing. The potential that these two ecosystems have together and the mutual collaboration that our artists and businesses can have is huge.”
Fede Lauria, Noah Assad and Afo Verde.
Afo Verde/Sony Music Latin Iberia
Added Verde in a statement: “I have great admiration for the achievements of both Fede and Noah. They epitomize the new generation of executives and label leaders, characterized by their independent spirit and innovative approach. It is a privilege to continue our partnership with them, and I love that they wanted to work together.”
Assad and Lauria’s working relationship dates back to Bad Bunny’s early days as an artist playing small venues in Buenos Aires, which Lauria booked. Today, he still promotes Bunny’s Argentina stadium and arena dates. The two have since worked together on multiple artist collaborations and started discussing a possible partnership three years ago, with conversations solidifying last year.
“This alliance is key to expanding our global reach and connecting with talent wherever it may be,” said Jonathan “Jomy” Miranda, president of Rimas Entertainment, in a statement. “We have always been at the forefront of discovering new artists, and now, through this partnership, we will have ears in more corners of the world to support and develop the next generation of stars.”
“Rimas is still Rimas and Dale Play is still Dale Play,” said Lauria during his conversation with Billboard, when asked about the future management of the respective labels. But, he adds, both labels have been “an essential part of the development of a cultural movement, and we’re in the process of shaping artists in Spain and Mexico that aren’t Argentine or Puerto Rican. Being together gives us huge power.”
Everything aligned to make the partnership come together now, said Assad. “We want a partner that has a clear vision, knows what they want and knows their destination,” he adds. “Culturally speaking, we share a lot of the same culture, and that’s why we’re doing this strategic alliance.”
In the new “The Stars Behind the Stars” franchise, Billboard Latin and Billboard Español editors share stories that have yet to be told, directly from those who aren’t often in front of the spotlight. Think “todo lo que no se ve detrás de cámaras” or “everything that happens behind the scenes.” These unsung heroes are essential to an artist’s team and its foundation. Today, we highlight CEO Juan Martín Salazar, creative director of 9F agency.
Explore
See latest videos, charts and news
See latest videos, charts and news
9F’s CEO and creative director, Juan Martín Salazar, has directed campaigns for such game-changing albums this decade as Beyoncé’s Renaissance and Cowboy Carter albums and Bad Bunny’s Un Verano Sin Ti. He was also in charge of the exhibition of Mañana será Bonito by Karol G in Madrid, and the pop-up of Bunny’s Debí Tirar Más Fotos in New York (at the Caribbean Social Club in Toñitas) and Miami in association with Amazon Music Latin.
Trending on Billboard
In addition, he was in charge of creating a spectacular event during the week of the Latin Grammys 2023 in Spain with Carín León, at the cultural landmark Setas de Sevilla. Salazar and his team designed a backdrop from the entrance stairs, leading to an “acoustic” stage and creating a welcoming atmosphere, surrounded by colonial buildings.
“For me it was like a Louis Vuitton show,” Salazar tells Billboard Español. “That was the goal, and I always told the home team, ‘This has to be Louis Vuitton-type.’ They didn’t want to do the carpet-lined ladder thing, and I’m super-exaggerated in some things. There are many agencies that do many things. Still, there is always that ‘rainbow touch’ that makes things look much better — and that they don’t necessarily have to be very expensive or giant; it’s like that little detail.”
The CEO began his career studying business administration in Colombia, and then spent a stage of his life in Argentina. Years later, he moved to Miami to work directly with labels such as 5020, Sony Music Latin, Amazon and Columbia Records.
“My first project was for Becky G,” he recalls. “She released a song called ‘Dollar’ with Myke Towers, and I came up with a super crazy idea — that, to this day, I sometimes say, ‘What was I thinking about doing something like that?’ It was installing an ATM on a corner, and of course, the fans came and took out bills. In other words, the ATM worked perfectly; it was not connected to the bank, but people could put their card, and Becky G bills would come out with a receipt that said: “Becky G and Dollar…’ When you listen to the song, it talks about a guy who was always pretending, and in the end, it was all super fake.”
One of the moments that Juan has also enjoyed has been being able to create campaigns for English-language artists. Another opportunity opened up after doing a project for Rosalía: “There was a time when someone from Columbia Records asked Sony, the regional company, for help to do Rosalía’s Motomami project,” he explains. “Because of that, at Columbia, we’ve been recommended internally — and ended up doing both Beyoncé campaigns for Cowboy Carter and Renaissance.”
Salazar adds, “When the Renaissance campaign came to me, for the first time, it was like, ‘Wow! Already.’ God, I mean, I’m an immigrant. I come from Colombia, and never in my life I thought I would do something for Beyoncé.” He is preparing something special with Oscesa, for the 10 sold-out shows that Shakira will soon have in Mexico City. A museum that opens on March 19 will be open for the 10 days of Shakira’s show in Mexico City.
After seven years of positioning itself within the U.S. entertainment industry, 9F Agency took a crucial step in its international expansion with the opening of operations in Mexico, led by the prominent Spanish executive Cristina Martín.
Juan Martín Salazar tells us a little about the creative process behind some of these great projects.
How do you come up with inspiration for each project?
I like to go to fairs that don’t have to do with music, for example, exhibition fairs. Just last year, I was there — because my husband is an architect, and I accompanied him to Milan for the furniture fair. I always go to exhibitions, and there I go.
Many things, that fair, that one, were biotechnical things that had transparent fabrics, and when I came back here, I said, “Let’s do [something] with fabrics.”
How much do you get involved with each artist?
Well, almost not. It’s like the team. In the case of Karol, for example, I always work with Luis Mesa, the Marketing Director. He is like the intermediary between the artist and that. For me, there is no need to speak directly to them. I respect the communication channel very much. And in the case of a label, I always go to the project manager.
What has been your favorite project?
For me, one of the highlights was Beyoncé’s. I don’t know if you’ve seen the one at the Guggenheim Museum in New York. That was wild.
The Cowboy Carter album was coming out and we were asked to do some screenings. So, she wanted to make some projections in emblematic places of Black culture. When I went in to see, I said, “This doesn’t make any sense… They’re in Alabama, they’re in Mississippi.” I say to her team: no one is going to see it there.
So, I said, “Why don’t we do it at the Guggenheim, at the New Museum, at the Whitney Museum, in [this place and that place]? So, they said, all at once, “Let’s do it there.” When we started doing the rehearsal at the Guggenheim on the computer, they sent us a file, but they didn’t want to send us the final file. Afterward, they did not want to send the file through WeTransfer. Then, they sent someone on a plane from Los Angeles to New York with the flash drive.
This was the day we had to go out with the ad. It was 4:00 in the afternoon, and the person did not land in New York… In other words, the plane was delayed, I have no idea what happened, and they sent it on WeTransfer. And when I opened the file, it was a completely different file than the one we had rehearsed with. And this was at 6:00 in the evening, and we had to go live at 8:00. And in the end, it went super well.
[The museums] were like, “We’re so glad that Beyoncé is interested in art and black art.” Because there were art exhibitions by Black artists in museums.
On an overcast winter afternoon in McAllen, Texas, all six members of Grupo Frontera are huddled around an oversize white box, staring gleefully at its contents. They peel back the tissue paper wrapping to reveal a present their stylist has gifted them just a few days shy of Christmas — a mound of plush Polo Ralph Lauren bathrobes, one for each member, with a brassy statement stitched onto the back: “B–ch, I got a Grammy!”
The members of the norteño and cumbia band — which won the Latin Grammy for best norteño album in 2024 — are standing inside their palatial Frontera HQ in McAllen, a home that they purchased last year. Built in the mid-2000s, the sprawling estate is a very particular vision of turn-of-the-21st-century luxury (see: the Tuscan kitchen replete with dark wood cabinetry). A minimalist home recording studio, where the band has laid down several tracks, sits just past the outdoor path wending around the pool and hot tub, in a yard expansive enough to park their fleet of tour buses.
Trending on Billboard
Privacy and practicality alike spurred the band to centralize its operations here. When its star began rising about three years ago, after its cover of Colombian pop-rockers Morat’s “No Se Va” surged to life-altering virality on TikTok, Grupo Frontera would frequently record music in this South Texas enclave of the Rio Grande Valley where its members grew up and still reside — until some locals figured out where the group was recording and started showing up to the studio unannounced. “People would deadass just open the door, walk in and listen to whatever we were recording,” says frontman Adelaido “Payo” Solís in between sips of a briny michelada. “They would just wait for us to finish. Then we came out, we saw people, and we were like, ‘Hi?’ ”
Grupo Frontera will perform at Billboard Presents THE STAGE at SXSW at Moody Ampitheater at Waterloo Park in Austin on March 14. Get your tickets here.
Crucially, the house is decidedly “party-ful,” as Julian Peña Jr., the band’s affable percussionist and hype man, puts it. Grupo Frontera has held a tequila-fueled carne asada (a barbecue hang) or two here, including a baby shower for accordionist Juan Javier Cantú, who recently welcomed a daughter with his wife. The group — which also includes drummer Carlos Guerrero, bassist Brian Ortega and guitarist/bajo quinto player Beto Acosta — hopes to eventually open up the space for visiting collaborators and friends to crash there. But given that the house is still barely furnished, those plans are on hold for the moment. There aren’t many places to sit, save for a few folding chairs and tables here and there; only a handful of the home’s six bedrooms have mattresses in them propped up against walls. Tellingly, the sole piece of art inside is a framed photograph of the band mugging with superstar Bad Bunny — who collaborated with Grupo Frontera on its Billboard Hot 100 smash “un x100to,” peaking at No. 5 on the chart — splattered with globs of bright paint.
Interior decorating was admittedly low on the band’s priority list in 2024 — a year in which Grupo Frontera released its punchy set Jugando a Que No Pasa Nada, which reached the top 10 of the Top Latin Albums chart. An ambitious tour around the United States, Mexico and one date in Spain followed at amphitheaters and arenas, with shows featuring pyrotechnic flourishes and stretching about two hours. Somehow, Grupo Frontera also found time to release Mala Mía, a joint EP with fellow música mexicana stalwarts and collaborators Fuerza Regida, before the year ended. Then in late November, the group won its first-ever Latin Grammy for its 2023 debut album, El Comienzo.
Brian Ortega
Jasmine Archie
In the three brief years it has been together, Grupo Frontera has transformed from a cohort playing covers at quinceañeras into a Mexican American boy band commanding some of the world’s largest stages — where it’s sometimes accompanied by legends its members looked up to while growing up, like Ramón Ayala, and other huge stars it has now recorded with, like Peso Pluma, Maluma and Nicki Nicole. By melding the norteño and cumbia of their childhoods with their micro-generation’s penchant for embracing genre swerves (most of the band members are young millennials, save for Solís, who’s about to turn 22), Grupo Frontera has helped usher in a new era of música mexicana.
“I feel that they’ve created a powerful movement and opened the path for more bands and for the public to reconnect with a genre that had been under the radar several years,” says Edgar Barrera, the Grammy- and Latin Grammy-winning songwriter who has written dozens of songs for the group and has been a mentor to it. Given that seven of the band’s singles and both of its studio albums have reached the top 10 on the Hot Latin Songs and Top Latin Albums charts, respectively, the approach seems to be working.
Grupo Frontera’s success story is all the more astonishing considering the unorthodox decisions its members have made along the way. For one thing, they have no interest in moving from the relatively quiet McAllen (population: roughly 150,000) to a Latin music metropolis like Miami or Los Angeles to be closer to potential opportunities. “We really take it to heart when they say, ‘Keep your feet on the ground,’ ” Guerrero says. “Us being humble is what’s going to take us farther.”
Adelaido “Payo” Solís
Jasmine Archie
Julian Peña Jr.
Jasmine Archie
Instead, they’re bullish about staying close to home in the valley, a region that has made national headlines recently as one of the areas the Trump administration has targeted for U.S. Immigration and Customs Enforcement raids. The Rio Grande Valley is also home to Intocable, one of the most successful norteño bands ever, and the region has historically produced talented musicians and even a handful of breakthrough stars — Bobby Pulido, Duelo and Freddy Fender among them — in spite of lacking the infrastructure that helps groups take the next big step.
In another unlikely turn, the band has released its music independently; indie label VHR Music put out its debut album, and the band self-released Jugando. But don’t mistake these decisions for ambivalence — the group is wary of staying in the same place, metaphorically speaking. “It’s not OK for you to be too comfortable and feel like what you’re doing right now is going to work out forever,” Solís says. And now Grupo Frontera finds itself at a new crossroads as it strategizes how to reach the next level of stardom — specifically, expanding its audience beyond the United States and Mexico, bringing its heart-tugging cumbias to new ears.
“We want to go someday to Japan,” Cantú says. “Any place we could play that’s different. Brazil is a goal we have … We want to put out our Mexican roots to the whole world.”
Grupo Frontera’s origin story is bound up in TikTok’s inscrutable algorithm. In early 2022, one of its first singles, the ebullient “No Se Va,” became ubiquitous on the platform, debuting at No. 50 on Hot Latin Songs and eventually climbing to the top 10. The guys had just started playing music together during off-hours from their day jobs as car dealership finance managers and ranchers. They cobbled together early videos for a few hundred dollars and learned about the music industry by searching “how to” tutorials on YouTube. When the TikTok spotlight suddenly shone on them, they seized the moment. The act soon started working with Barrera, and in mere months, it had released another hit, then another. “If it wasn’t for TikTok when we released ‘No Se Va,’ it probably would have stayed in our hometown of the valley,” Solís says.
Barrera — who has written and produced for megastars including Shakira and Maluma — has a distinctive sensibility that has no doubt helped Grupo Frontera’s sound evolve over the years. His guidance was a boon in those early days, and he especially helped the act see a bigger picture. “We were thinking about, ‘How do we do the biggest wedding here in the valley?’ And [Barrera] goes, ‘Wedding? How can you do the biggest stadiums in the whole world? That’s how you have to think,’ ” Peña remembers. “And we’re like, ‘All right, let’s think that way.’ And then little by little, when we would release a song, we would do it thinking that this song was going to go viral, this song was going to help us out. And it would work.”
From left: Beto Acosta, Julian Peña Jr., Juan Javier Cantú, Carlos Guerrero, Brian Ortega, and Adelaido “Payo” Solís of Grupo Frontera photographed December 20, 2024 in McAllen, Texas.
Jasmine Archie
It’s been practically three years to the day since Grupo Frontera first went nuclear on TikTok, back when talk of an outright ban wasn’t imminent. Yet some of the band members deleted their personal TikTok accounts recently and haven’t redownloaded the app since it returned online in mid-January following a brief ban. (The band’s professional TikTok is still active.) They don’t exactly miss it, personally. “I feel like I’m a new man,” Cantú says with a smile. These days, Solís has focused the attention he would have spent scrolling through TikTok on Splice, an app for sampling and creating songs. While Solís doesn’t consider himself a gloomy person, he admittedly gravitates toward “melancholy, sad, depressing chords” while writing. “That’s what inspires me, to be honest: those sadder chords.”
While Solís’ voice is his main instrument, he occasionally plays guitar, piano and accordion by ear. He’d like to get better at nailing down exactly what he wants to hear from the instrument he’s playing so those sounds can aid him with songwriting — something he has been doing more of since last year’s Jugando (where he was credited with co-writing the song “Ibiza,” which is about wanting to give a lover anything their heart desires).
Though Barrera has written most of Grupo Frontera’s songs so far, along with other writers like Ríos, the band feared becoming complacent by always yielding those creative duties to someone else. “We were comfortable with the fact that [Barrera] would send us a song and that’s it,” Solís says. “But at a certain point, we felt like we weren’t working for it.” The group started inviting other songwriters into the mix, and Solís began chipping in more after a generative writing camp with Barrera.
The band sees taking calculated sonic risks as pivotal to its next phase. In late January, for instance, Grupo Frontera hopped on a song with Spanish icon Alejandro Sanz, “Hoy no me siento bien,” that marked two milestones: It was the group’s first-ever salsa tune and its farthest-afield collaborator to date. “I’m not too sure if a bajo quinto has ever played salsa before, but Beto was trying his best,” Solís jokes. Unlike the band’s usual fare, the song doesn’t address being in (or out of) love, either. “But I love the message,” Solís says. “It’s like, ‘Today, I don’t feel OK and that’s OK.’ ”
“Yeah, like feeling bad is OK, too,” Cantú interjects. “That’s badass.”
Juan Javier Cantú
Jasmine Archie
Carlos Guerrero
Jasmine Archie
On its recent collaborative EP with Fuerza Regida, Grupo Frontera moved in yet another direction: trying corridos imbued with a Tejano bent, along with its cumbias. While these projects have been well-received commercial successes, the prospect of potentially not hitting the mark, and perhaps even failing, doesn’t seem to deter the act. “That’s what we want to do — to tell the world that Frontera can collaborate with different artists and that we could also make different styles of music,” Cantú says. “That’s our goal, most likely, for this year. Not to get away from cumbia or norteño — that’s our base. But also like, ‘Hey, we could also play and sing this.’ ”
The morning after catching a transatlantic flight from Spain, the members of Grupo Frontera arrive at a local sports club in McAllen with rackets in tow. They’re here to play padel, a sport resembling tennis and squash, that they got hooked on thanks to its low chance of injury. As they arrive one by one, the guys seem in good spirits if a bit bleary-eyed. They begin warming up by bouncing balls against glass walls surrounding the court. Acosta arrives last, strolling in with a sheepish grin. “The tardy one,” the band’s publicist says with an eye roll. “You can put that in the article.”
Since only four players can be on the court at any given time, the men rotate sets. Acosta rolls up one pant leg to get his head in the game, then forcefully serves the yellow ball. It lands with a thwack on the court’s blue turf, and Cantú bursts out singing the keyboard riff from “The Final Countdown.” S–t-talking abounds. Guerrero, who suffered an injury after missing the last step of some stairs, is moving with some hesitation — but after playing a few focused rounds, he and Acosta win the impromptu tournament.
While they might be opponents on the court at this moment, they tend to operate as a single organism in the band’s day-to-day decision-making. They use a democratic process and any arguments are cleared up directly: “When one person is wrong, the rest of the group notices it and they just tell them straight up,” Solís says.
Solís sees a through line between the band’s padel habit and the heightened energy it unleashed on last year’s Live Nation-promoted Jugando tour. In 2023, when it first started touring extensively, Solís admits that he would tend to stay in the same spot while singing onstage. “Then this year, I would, like, run around and jump across the stage and stuff.” The guys start chortling, talking over one another as they consider how they might elevate their stage presence in 2025: “Backflips! Shirtless concerts! Splits!”
Should the band realize its stadium dreams, the group’s penchant for showmanship will likely still need to be amped up further. “The show needs an upgrade on the technical and musical sides,” explains Raymond Acosta, the director of talent management at Habibi who works with the band there. (The band has been signed to the management division of Rimas Entertainment since 2023.) “The larger space demands a greater offering to fans. It has to be a unique experience where fans feel part of something bigger than just a show. It’s a challenge to connect with every single person in that stadium.” But as Acosta sees it, a band like Grupo Frontera is up for that challenge: The act “can attract all types of crowds, which makes a significant difference.”
Beto Acosta
Jasmine Archie
For the moment, Grupo Frontera is embarking on something else it has never done before: taking a monthlong break to recalibrate from its breakneck touring schedule, right before delving into writing new music. The last item on its calendar in December involves distributing free holiday toys for a block party at Edinburg, Texas’ Bert Ogden Arena, where it held a spur-of-the-moment free performance for the community.
Grupo Frontera is cognizant of how it represents the Rio Grande Valley both out on the road and at home. And while it has always eschewed any talk of politics, it has inherently become part of any discussion of where the band comes from, as the U.S.-Mexico border is now a flash point for discussions about immigration, xenophobia and racism. When I ask in December if they’ve been feeling the reverberations of this particular political moment — with the vocally anti-immigrant Trump administration then about to enter the White House — and if their fans approach them wanting to talk about politics, the band deflects. “I mean, our group name, Grupo Frontera, I think it feels natural for people to be like, ‘You’re from the border,’ stuff like that,” Guerrero says. “We always try to keep that private.” Peña chimes in, saying that they strive to “talk about music, that’s it.” (Their publicist shuts down any further discussion of the topic.)
But recently, the band had to answer for a political controversy of its own, when a video of Solís’ grandmother (known as “La Abuela Frontera” online) dancing to “Y.M.C.A.,” a song that Trump played frequently on the campaign trail, circulated online. Coupled with a now-deleted TikTok video of the band jamming to the same song, it prompted outrage from fans who perceived it as the group celebrating Trump’s election win. The backlash has since led to boycotts and a petition calling for Grupo Frontera to be taken off the lineup for Sueños, a Chicago musical festival where it’s slated to perform in May.
In response, the band wrote in a statement that “Grupo Frontera has NO affiliation nor alliance with any political party that’s against immigrants and the Latino community. Like many of you, our families and [group] members have fought and struggled for a better future, and we will always take our people’s side, defending our roots and values. It’s important you know that the opinions of our friends and family don’t represent Grupo Frontera. We are immigrants, we are from the border, and Grupo Frontera will always be by and for the people.” The band also posted a video in late February stating that the “Y.M.C.A.” video had been part of a routine it had on its last tour, where it danced to a different song before each show; in it, Acosta lamented how a swirl of “fake news” had been “putting us against our own people.”
As they see it, their main obligation is to elevate the valley in the eyes of the world, especially the musicians who hail from their same stomping grounds. “There’s a lot of talent,” Guerrero says of musicians in the valley. “Better than us,” Acosta adds. To them, what prevents musicians from making a successful living in music here is a lack of recording studios — but they want to leave behind a “trail for everybody to do it,” Cantú says. That might eventually involve having bands record at their own studio. As the guys see it, it’s not so much that they “made it” out of the valley, but rather that they’re “trying to make the valley grow,” as Solís puts it.
It was that same kind of support that first convinced Grupo Frontera to stay independent, after hearing cautionary tales from Acosta’s brother and other local musicians who had signed unfavorable record deals. Since then, it has made as much of an effort to learn the back end of the music business as it does fine-tuning chord progressions, often seeking Barrera’s counsel. Even after it was first approached by a few big labels, the band had “a gut feeling that it was not the right choice at the time,” Cantú says, a smile growing across his face. “And it worked out pretty good.”
The members believe these incremental steps, along with their unconventional approach, will take them where they eventually plan to be. “We’re trying to become superstars,” Peña says. “Something that 30 years from now, somebody’s going to look back [and say], ‘Dude, you remember Frontera?’ ”
A while back, Peña recalls, someone in Grupo Frontera (he doesn’t remember who) mentioned wanting to become like AC/DC or Queen — a timeless band steeped in mythos. At first, Peña scoffed at the idea. “I remember saying, ‘Dude, shut up. Like, what the hell?’ ” he says. “And now I think about it like, ‘Why not?’ I mean, why can’t we be that?”
This story appears in the March 8, 2025, issue of Billboard.
On an overcast winter afternoon in McAllen, Texas, all six members of Grupo Frontera are huddled around an oversize white box, staring gleefully at its contents. They peel back the tissue paper wrapping to reveal a present their stylist has gifted them just a few days shy of Christmas — a mound of plush Polo […]
With International Women’s Day (March 8) just around the corner, and Women’s History Month in full swing, the editors of Billboard Latin and Billboard Español have compiled 28 of the best Latin music anthems by female artists. The list includes powerful songs across different music genres that may have marked a before and after in […]
Ahead of the FIFA World Cup 2026 in North America, the organization has begun unveiling Sonic IDs for each host city, or “audio brands that celebrate diversity, creativity and the unifying power of sport through music,” produced by a local producer, according to a press release. Explore Explore See latest videos, charts and news See […]
Shakira called off her concert in Santiago, Chile, tonight (Sunday, March 2), just hours before the show at Estadio Nacional was scheduled to go on.
“I am heartbroken that I cannot sing for you today for reasons beyond my control,” the Colombian superstar wrote in a statement posted on social media. In her note, she explained that there were safety concerns regarding her stage production at the stadium, which is located in Santiago’s Ñuñoa district. Shakira was expected to perform at Estadio Nacional for two nights, both of which were sold out.
It’s the second Latin American city to be postponed citing local production issues on Shakira’s Las Mujeres Ya No Lloran Tour, following the cancellation of her Feb. 24 show in Medellín, Colombia — and the third total that she’s had to reschedule since bringing her world tour to the region in February. On doctor’s orders, Shakira couldn’t perform in Lima, Peru, on Feb. 16, as she was hospitalized with an abdominal condition.
Trending on Billboard
“To my fans,” Shakira wrote in her Sunday update, “you who have been with me for more than 30 years know more than anyone else my professional ethics and how much I strive to always give you the best. For a year I have worked tirelessly, night and day, on the smallest details to achieve an unforgettable experience for my fans as they deserve and as we have been able to enjoy together during the concerts I have been performing.”
The star expressed that connecting with fans every night on tour “is a big part of what makes me wake up every day wanting to celebrate life,” then broke the news that her performance in Chile must be postponed:
“You can imagine how painful it is for me as an artist to see that after so many efforts to come to this country that I love so much, my show in Chile on this occasion must be rescheduled due to circumstances beyond my control or that of my production.
“When an artist travels to a country, their production and team become directly dependent on the local producers. My staff and I trusted at all times that the production company hired by the local promoter would follow to the letter the specifications that were diligently provided by us so that a show of the magnitude of this one could take place.
“The Las Mujeres Ya No Lloran Tour, which I wanted to start in my home, Latin America, is the biggest tour of my career and currently one of the biggest productions in the world. With a stage that weighs 62 tons, unfortunately we have found that the floor of the place where my stage would go is uneven and is not properly stabilized to ensure the safety of my band, dancers, my fans and myself.
“There are two things I would never compromise and that is the safety of my team and my fans, and I would never offer you a show below the quality standards you deserve.”
Shakira intends to return to Chile as soon as possible — even if she has to “inspect the floor and every last screw in the structure that supports my stage” herself, she says.
On the event’s ticketing page, Fenix Entertainment shared the same information in a statement on Sunday: “We regret to inform you that during the assembly process of the show scheduled for today (March 2) at the Estadio Nacional de Santiago de Chile, we have encountered technical problems beyond the control of the artist and their production that prevent the correct development of the concert, since the floor where the stage would be located is uneven.”
The next city on Shakira’s Las Mujeres Ya No Lloran Tour itinerary is Buenos Aires, Argentina, where she’s set to perform at Campo Argentino de Polo on March 7-8.
See her full note about the Chile concert postponement here.
Their fans had eagerly awaited since Tuesday (Feb. 25), when the event had to be canceled due to a massive blackout in Chile, and Morat did not disappoint. In their debut at the Viña del Mar International Song Festival, the Colombian pop-rock band got the “monster” of Quinta Vergara excited with a show full of energy and heart.
Explore
See latest videos, charts and news
See latest videos, charts and news
On a luminous stage, the Bogota quartet composed of Simón Vargas, Juan Pablo Isaza, Juan Pablo Villamil and Martín Vargas sounded impeccable as they performed hits like “No Se Va,” “Salir Con Vida,” “Por Si No Te Vuelvo A Ver” and “Amor Con Hielo,” which the audience sang along to from beginning to end, belting out the lyrics with emotion. It wasn’t long before they were awarded the Gaviota de Plata (Silver Seagull) award, and finally, they also took home the Gaviota de Oro (Gold Seagull), the highest honor given by the audience at the event.
“You can’t imagine know how much we dreamed of being here,” one of the members expressed just before receiving the Gaviota de Oro. “Thank you, really. We love you with all our soul.”
Morat’s setlist also included “París,” “Llamada Perdida,” “Besos En Guerra” and, for the big finale, “La Policía.”
“How wonderful Viña, how wonderful!” the band exclaimed before ending their debut performance at the Chilean festival. “You can’t imagine the dream we are fulfilling here. Thank you so much for all the support, for all the love.”
With hits including “No Se Va,” “Besos en Guerra” and “Cuando Nadie Ve,” Morat debuted in 2016 with the album Solo el Amor y Sus Efectos Secundarios, and received a Latin Grammy nomination for best new artist the same year. Morat’s fourth and latest LP, 2022’s Si Ayer Fuera Hoy, gave the band their first entry on the Billboard Latin Pop Albums chart, peaking at No. 18.
Later on Saturday, Sebastián Yatra returns to Quinta Vergara to close the festival. Yatra, with almost a dozen No. 1s on the Billboard Latin Airplay chart — including “Robarte un Beso” with Carlos Vives, and “Tacones Rojos” and “Un Año” with Reik, to name a few — had previously performed in Viña del Mar in 2019 with a full show, as well as the previous year during Vives’ concert, joining him on “Robarte un Beso” — something he did again on Wednesday during Vives’ performance.
The 64th edition of the Viña del Mar Festival kicked off Sunday (Feb. 23) with a riveting set by Marc Anthony. Since then, artists like Myriam Hernández, Ha*Ash, Carlos Vives, Carín León, Incubus, Duki, Eladio Carrión and Kid Voodoo have performed at the Quinta Vergara. All nights are livestreamed in the United States online at Billboard and Billboard Español.
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
Explore
See latest videos, charts and news
See latest videos, charts and news
Andrea Bocelli in Venezuela
On Feb. 22, Italian tenor Andrea Bocelli performed in Venezuela’s Estadio Monumental Simón Bolívar, where Venezuelan singer-songwriter Nella was a special guest. The two shared the stage to sing anthemic songs like “Bésame Mucho” and “Vivo Por Lei.”
“Infinite gratitude,” Nella wrote on Instagram. “This is one of those moments that I will treasure and keep in my heart for the rest of my life. Grateful to everyone who accompanied me and made this day possible.”
Trending on Billboard
Karol G Honors Shakira
Karol G shared an emotional message on her Instagram stories on Friday (Feb. 28), honoring fellow Colombian hitmaker, Shakira. The “Mi Ex Tenía Razón” singer took to social media to express how much Shakira means not just to to her but all of Latin America. “Her songs and her story have represented our country and the Latin industry for decades and it’s inspiring to see her shine like never before, or better yet, shining like always,” Karol wrote. “Sending you a hug from afar, enjoy it all.” Shakira is currently on tour with her Las Mujeres Ya No Lloran trek, recently wrapping up her string of shows in her native Colombia.
‘El Gordy y La Flaca’ Hosts on the Hollywood Walk of Fame
Television hosts Lili Estefan and Raúl de Molina, best known for their show El Gordo y La Flaca, were honored on the Hollywood Walk of Fame Thursday (Feb. 27), where music stars Thalia, Gloria and Emilio Estefan were in attendance.
“Lili is Emilio’s niece by blood,” Gloria began here speech at the ceremony. “I’m so proud of Lili, she always knew who she wanted to be and worked so hard to get there. People always say, ‘Oh, you helped Lili’ but we did nothing. She did this all on her own.”
Mexican star Thalia spoke a few words in honor of her good friend Lili Estefan, saying she is a reference to many Latin women who look up to her. You can watch the entire ceremony here.
Marco Antonio Solís References Kendrick Lamar
Mexican icon Marco Antonio Solís referenced Kendrick Lamar‘s hit “Not Like Us” during a concert in Argentina. Solís incorporated the 2024 diss track at Estadio Centenario (Resistencia) on Sunday (Feb. 23), and even added Lamar’s viral dance moves from his Super Bowl halftime performance in New Orleans. Solís first danced to the mariachi song “El Celoso,” which then transitioned into “Not Like Us.” It was indeed a fan-favorite moment as the crowd erupted in a roar.
Check out the moment below:
Carlos Vives’ Sweet Moment at Viña
Colombian star Carlos Vives performed at Viña del Mar on Wednesday (Feb. 26), where he was awarded with Gaviotas de Plata and Oro. One of the most memorable moments from his set was when he serenaded his wife Claudia Elena Vásquez with “Volví a Nacer.” “I want to share with you something very special, this song was composed during a difficult moment of my life,” he prefaced the song. “We all spend difficult nights, but we know that the next day the sun rises. I composed this song for a person at a very special moment and from this song things changed in my life, and I want to dedicate it to everyone because I know that at some point we will all be born again.” The couple shared a passionate kiss to seal his performance.
After a massive blackout in Chile led to the cancellation of Tuesday’s show (Feb. 25), Morat and Sebastián Yatra will finally perform on Saturday night (March 1) at the Viña del Mar International Song Festival 2025, held at the Quinta Vergara amphitheater in the coastal city of Viña del Mar. Both acts will play approximately one-hour shows as part of the week-long festival which kicked off on Sunday, February 23.
Explore
See latest videos, charts and news
See latest videos, charts and news
Headlining Colombian pop rock band Morat is slated to take the stage at approximately 7:30 p.m. ET, and Yatra is scheduled for around 11:15 p.m. ET, after the presentation of comedian Pedro Ruminot.
Trending on Billboard
Like all previous days, you can watch the performances in the U.S. exclusively on Billboard.com and BillboardEspanol.com.
With hits including “No Se Va,” “Besos en Guerra” and “Cuando Nadie Ve,” Morat debuted in 2016 with the album Solo El Amor y Sus Efectos Secundarios, and received a Latin Grammy nomination for best new artist the same year. Its fourth and latest LP, 2022’s Si Ayer Fuera Hoy, gave the band its first entry on the Billboard Latin Pop Albums chart, where it peaked at No. 18. On Tuesday, the band is making its debut at the Chilean festival.
Yatra, with almost a dozen No. 1s on the Billboard Latin Airplay chart — including “Robarte un Beso” with Carlos Vives, “Tacones Rojos” and “Un Año” with Reik, to name a few — had previously performed in Viña del Mar in 2019 with a full show, as well as the previous year during Vives’ concert, joining him on “Robarte un Beso.”
The 64th edition of the Viña del Mar Festival kicked off Sunday with a riveting set by Marc Anthony and since, artists like Myriam Hernández, Ha*Ash, Carlos Vives, Carín León, Incubus, Duki, Eladio Carrión and Kid Voodoo have performed at the Quinta Vergara. Morat and Yatra will finally have their turn tonight.
All nights are livestreamed in the United States on Billboard and Billboard Español. Performances can be viewed on the player in this story beginning at 7:15 p.m. ET.