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A woman in Brazil is going viral on social media for hosting a Maria La Del Barrio-themed birthday party for her baby. A joint reel posted by @casinhadamarcela and @cakes.roz shows a photo of main character María Hernández — one of Thalía’s most famous telenovela roles — as the cupcake and cake toppers. The birthday […]
Nearly two decades after her death, iconic Spanish singer Rocío Dúrcal will be revived through a biopic that will recount her life and legacy as “the queen of rancheras,” announced last week via Sony Music México. Together with Sony Music Vision and Altit Media Group, the story of the singer of hits such as “La Gata Bajo la Lluvia” and “Como Tu Mujer” will be brought to the big screen.
“It is a true honor for us to be part of this well-deserved tribute to Rocío Dúrcal’s trajectory and celebration of her legacy, which reinforces the cultural impact she continues to have in the industry and society,” said Roberto López, president of Sony Music México, in a statement. “Additionally, it’s the perfect introduction for the new division of Sony Music Vision in Mexico.”
The production will be handled by Altit Media Group, known for The Misfits and The Good Neighbor. It will also feature the participation of Dúrcal’s daughters, Shaila and Carmen, who will play a fundamental role in chronicling this story of female empowerment within music.
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“It is an indescribable honor to see how the story of our mother, a woman who left an indelible mark on the world of music and film, will come to life on the big screen,” said Shaila and Carmen in the statement.
Born on Oct. 4, 1944, Rocío Dúrcal (real name María de los Ángeles de las Heras) began her career in her native Spain as a teenager, appearing in musical films like Canción de Juventud, Más Bonita Que Ninguna, and Amor en el Aire, which catapulted her to fame during the 1960s. By the late ’70s, she surprised many by singing rancheras under the guidance of Juan Gabriel as composer and producer. The duo marked a new era in Latin music, turning her into a mariachi queen following stars like Lola Beltrán, with the uniqueness of being a Spaniard singing Mexican music.
From Rocío Dúrcal Canta a Juan Gabriel, Vol. 1 (1977) to Rocío Dúrcal Canta a Juan Gabriel, Vol. 6 (1984), the partnership of Dúrcal and Juan Gabriel produced timeless songs like “Me Gustas Mucho,” “Fue Un Placer Conocerte,” “Tarde,” “La Gata Bajo la Lluvia” and “Amor Eterno.” After personal differences led to a professional breakup, a new stage in the singer’s career followed with other music geniuses like Marco Antonio Solís, who wrote and produced her albums Como Tu Mujer (1988) and Si Te Pudiera Mentir (1990), as well as Joan Sebastian, who co-wrote and produced Desaires (1993).
Dúrcal, who died on March 25, 2006, of uterine cancer at age 61, left an indelible mark on music and the arts, with more than a dozen film productions, over 20 albums, 11 billion streams on Spotify to date, and 13 billion hits on TikTok. Among other recognitions, in 1998 she won the Billboard Latin Music Award for regional Mexican album of the year with Juan Gabriel for Juntos Otra Vez; in 1999 she received the Billboard Hall of Fame Award; and in 2007, she posthumously received the Billboard Latin Music Award for Latin album of the year of greatest hits for Amor Eterno: Los Éxitos.
No title or release date for the biopic has been announced yet, or who will play the role of Rocío Dúrcal. Sony Music México will provide additional details at a later date.
While Karol G, Bad Bunny and Peso Pluma dominate the charts — and elevate Colombia, Puerto Rico and Mexico’s music scenes, respectively, to the world stage — a new wave of artists across other Latin American countries is also seeking, and earning, the spotlight.
Earlier this year, Chilean artists scored their first No. 1 Billboard hit since 1991 when newcomers FloyyMenor and Cris MJ’s viral reggaetón hit, “Gata Only,” spent 14 consecutive weeks atop the Hot Latin Songs chart — a feat that would have seemed impossible for the country’s thriving local urban movement just five years ago.
The new generation of Chilean artists has broken out in part thanks to star-studded linkups: Pablo Chill-E on Bad Bunny’s “Hablamos Mañana” (alongside Duki) in 2020; Paloma Mami on Ricky Martin’s “Que Rico Fuera” in 2021; and Cris MJ enlisting Karol G and Ryan Castro for his “Una Noche en Medellín (Remix)” in 2023. All of those tracks made major inroads on Billboard’s Latin charts.
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“We believe a lot in the Chilean market, as it’s experiencing an extraordinary exploitation of music that’s still very young,” says Emilio Morales, managing director of Rimas Publishing, which this year expanded its services to the country through a strategic agreement with Chilean-based label Wild Company, providing A&R services, artist development and more. “Our interest in signing Chilean artists is not just to sign them. We are looking for new horizons for them and for them to be consumed outside of Chile. We want to boost their music to European and international markets.”
Argentina’s music scene has also stretched beyond the country’s borders. Among the speakers during this year’s Latin Music Week, María Becerra recently recorded with Paris Hilton and Enrique Iglesias, and Luck Ra, an emerging act from Córdoba, teamed with Chayanne for a revamped version of his 2003 hit “Un Siglo Sin Ti,” which peaked at No. 15 on the Tropical Airplay chart in September, Luck Ra’s first entry ever on the chart.
“I love collaborating with artists from abroad,” the Argentine newcomer says. “I feel that everyone in their country grows up with different music, everyone has different rhythms in their blood, but the fact that people from different ages and countries listen to you is the most beautiful thing.”
As Chayanne puts it, the song is proof that collaborations across the Latin world help all the artists involved: “The song’s rhythm, so close to Caribbean beats, once again demonstrates the deep brotherhood of all Latinos, reflected in our cultural expressions, especially in music.”
During Latin Music Week, Morales will appear on the “Role of Music Publishers in Cross-Cultural Collaborations” panel, Luck Ra on Billboard Argentina’s “Entre Amigos” panel and Becerra in a conversation with Thalia on mental health.
This story appears in the Sept. 28, 2024, issue of Billboard.
When today’s reggaetón stars refer to the genre’s OGs, names like Daddy Yankee, Don Omar, Wisin and Yandel always come up. During Latin Music Week, Yandel will star on his own panel, which, like his upcoming album (out Oct. 10 on Warner Music Latin), is titled Elyte and will feature new and legendary reggaetón names across 19 tracks.
At 47 years old — and now on his 11th solo set — Yandel is not only comfortable in his role as a solo act, but also as a leader and mentor to a new generation and a bridge between reggaetón’s past and future.
What does being a reggaetón OG mean to you?
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I feel blessed to be here and still be relevant. It’s any artist’s dream. I’m a real OG, a real musical gangster. I know how to traffic my music and lead my business. It’s been 25 years of killing it. I’m someone who respects new generations and collaborates with new artists. I think that’s what keeps me relevant.
How do you see reggaetón today versus 20 years ago?
The evolution of reggaetón has been a complex process, both musically and culturally. Reggaetón came up in the ’90s as a mix of reggae in Spanish, dancehall and hip-hop. In its beginnings, it was cruder, born from the parties and experiences in the streets of Puerto Rico. It has adapted, and in recent years it has integrated other genres like pop, trap, electronica and smoother rhythms like pop and ballads, which have allowed it to be more versatile and accessible to a global audience. It’s gone from being a marginalized genre to dominating global charts.
What’s your role in the genre today?
I’ll continue to explore different sounds, but keep faithful to reggaetón while incorporating trap, pop and dembow. On Elyte, I’ll display a versatility that maybe wasn’t there last year. And I’ll continue to grow on the business side, continue to be relevant and a bridge between classic and modern reggaetón. You know, keep being a legend. Captain Yandel.
This story appears in the Sept. 28, 2024, issue of Billboard.
Metallica closed out its visit to Mexico on Sunday (Sept. 29) with a final tribute to the country. Bassist Robert Trujillo and guitarist Kirk Hammett once again surprised the crowd who gathered at the GNP Seguros Stadium (formerly known as Foro Sol) with a performance of another classic from the Mexican popular songbook: “Los Luchadores” by the legendary tropical music group La Sonora Santanera.
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“El Santo, el Cavernario, Blue Demon y el Bulldog,” sang Trujillo, who is of Mexican origin, while Hammett delighted the 65,000 fans gathered at the venue with his challenging riffs, according to figures provided by the promoter OCESA.
With the band’s unique interpretation of La Sonora Santanera’s classic song, the quartet ended a series of performances in Mexico City that marked its return to the country after a seven-year absence. In total, Metallica gathered 260,000 attendees during four sold-out shows, according to OCESA.
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The legendary Californian metal band, also made up of vocalist and guitarist James Hetfield and drummer Lars Ulrich, visited Mexico as part of its M72 World Tour. The group promoted its four dates —Sept. 20, 22, 27 and 29 — with photos of guitar picks with drawings of Mexican pop culture such as the iconic wrestler “El Santo” and a colorful piñata.
Each show included a song in Spanish by a Mexican act, all performed by Trujillo accompanied by Hammett. On Friday (Sept. 27), the band played its own version of the Mexican group El Tri’s classic “A.D.O.” The gesture was reciprocated hours later by the Mexican band’s frontman, veteran rocker Alex Lora, in a video posted on social media.
“Thank you, Metallica, for making my classic A.D.O. yours! Thank you, Trujillo! Thank you, Hammett! And long live rock n’ roll!” Lora said in a video on Instagram, in which he also played the first few verses of his celebrated song.
Previously, during the band’s first night on Sept. 20, Metallica paid tribute to the norteño music group Los Tucanes de Tijuana by playing “La Chona.” Two days later, the rockers paid tribute to rock group Caifanes with their cumbia-themed hit “La Negra Tomasa.”
Metallica’s history with Mexico began three decades ago while promoting its Black Album (1991), when they performed five shows at the Palacio de los Deportes in 1993. Since then, the band has maintained a close relationship with the country, including recording the live DVD Orgullo, Pasión y Gloria (2009), which portrays three spectacular nights in June 2009 at the Foro Sol (now the GNP Seguros Stadium).
Two decades ago, while hip-hop maintained its cultural dominance, reggaetón began to carve out a niche in the global music scene, and Fat Joe — deeply connected to his Puerto Rican and Cuban heritage and known for his unmistakable New York swagger — bridged the two genres. As both have evolved, so has he: His involvement in Don Omar’s 2005 “Reggaetón Latino (Chosen Few Remix),” alongside N.O.R.E. and LDA, marked a pivotal moment in bringing reggaetón and rap closer together.
Since then, he has consistently fused Latin influences with hip-hop, from his 2019 salsa-infused track “Yes” with Cardi B and Anuel AA (which samples Héctor Lavoe and Willie Colón’s “Aguanile”) to the more recent single “Paradise” with Anitta and DJ Khaled. Fat Joe spoke with Billboard ahead of his conversation with N.O.R.E. during Latin Music Week about the intersection of hip-hop and reggaetón.
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How has your Latin heritage influenced your music?
Man, I just love making music for everybody. But every time we can tap the Latino market — because I’m Puerto Rican and Cuban, my wife’s Colombian — we do it for everybody. And you know, nobody knows how to celebrate like Latinos. It’s about time we teamed up with Anitta from Brazil and then DJ Khaled [with “Paradise,” which premiered at the 2024 MTV Video Music Awards] and make a Latino national anthem.
Since “Reggaetón Latino,” how have you seen the relationship between these two styles evolve?
I’m just proud of reggaetón and everywhere [those artists have] gone because when we started out, they were the little guys. Now they’re killing the whole game — Don Omar, Tego Calderón, Daddy Yankee, Wisin & Yandel, all the guys who pioneered the game and brought it over to America and then the world.
In your view, how have hip-hop and reggaetón supported or influenced each other’s wider cultural acceptance over the years?
Hip-hop is the blueprint. It’s the foundation of everything. Reggaetón came after and just took it to another level in the Latino space and the global space. Even people who aren’t Latinos love reggaetón, but hip-hop is always the blueprint. It started everything when you talk about the flow, the music, the fashion… It just runs neck and neck.
This story appears in the Sept. 28, 2024, issue of Billboard.
The new docuseries Reggaeton: The Sound that Conquered the World reunites some of the biggest hitmakers in the genre — including Daddy Yankee, Ivy Queen and Bad Bunny — to tell the story of how it went from underground music to a style that went on to reign supreme. Set to premiere Oct. 3 on […]
If Latin music exploded in 2023, it consolidated in 2024. According to Luminate’s 2024 Midyear Music Report, it is now the fastest-growing core genre in the United States, and Spanish is the second-most-consumed language in music both stateside and globally, behind only English.
This year, Billboard Latin Music Week celebrates it 35th anniversary Oct. 14-18 at the Fillmore Miami Beach, with a wide range of acts from around the world that reflects the genre’s versatility both musically and as a business. The festivities will include the Billboard Latin Music Awards (airing on Telemundo on Oct. 20) — plus these highlights. (For a full schedule of events, go to billboardlatinmusicweek.com.)
“From Viral Hits to Billboard Charts: The Power of Content Creators”
Content creators have become increasingly prominent in raising awareness of Latin music and artists — and now, many of them are signing recording deals of their own. In the past six months, Mexican influencers Yeri Mua and Domelipa signed with Sony Music, and Mario Bautista, another Mexican influencer, signed to Warner. At Latin Music Week, Mexican TikTok powerhouse Kunno — who has close ties to many Latin music stars and has also dabbled in music — will moderate a conversation between Mua, Domelipa and Bautista, along with internet personality Sophia Talamas and Venezuelan comedian Marko.
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“Making the Hit Live with Grupo Frontera”
Grupo Frontera
Eric Rojas
For a fourth consecutive Latin Music Week, this groundbreaking session will host artists as they develop a hit in real time. This year’s panel features the norteño band that has earned more than 20 No. 1s on the Billboard charts since 2022, as its six members showcase their knack for adapting songs from other genres into their personal style. Two previous tracks created at Latin Music Week have been commercially released: Blessd and Ovy on the Drums’ “Billboard” and Pedro Capó and Carín León’s “Existo.”
“From Clubs to Stadiums”
Feid
Christopher Polk for Billboard
An unprecedented number of Latin acts, including Bad Bunny, Karol G, Grupo Firme and Feid, have toured stadiums in the past year. But their road to massive ticket sales began with their ground-up development: For instance, Colombian star Feid’s remarkable run culminated in July with his first-ever stadium concert at Miami’s Hard Rock Stadium. Feid joins his manager, Luis Villamizar, and Hans Schafer, Live Nation senior vp of global touring, in a frank conversation about how to build a touring career that sells out major venues globally.
“The Winning Combo of Sports and Music”
Anitta
Pedro Vilela/Getty Images
Latin artists are developing closer ties than ever to the sports world, with ventures ranging from team ownership (Anuel AA, Ozuna, Bad Bunny, Marc Anthony) to sports-related gigs like Anitta’s recent halftime performance at the first NFL game in Brazil. This summer, Copa América, the soccer tournament that was played in the United States and featured steady cross-promotion between athletes and musicians, demonstrated the sport’s close ties with Latin acts — which will be the focus of a conversation between music stars and soccer stars Igor Lichnovsky and Leonardo Campana, moderated by Latin sports manager-agent Daniella Durán.
“The New Latin Music Business”
Latin artists, distributors and labels are becoming increasingly innovative in their deal-making, crafting everything from catalog deals to one-offs. Rancho Humilde, the label founded by entrepreneur Jimmy Humilde, has been a trailblazer in this regard, joining forces with different majors and distributors, and also making new label deals with its own artists. Humilde leads a conversation with Txema Rosique, vp of A&R for Sony Music U.S. Latin; Cris Falcão, managing director of artist and label strategy/GM of Latin for Virgin Music Group; and producer Atella, who is head of music for Zumba and leads the newly launched ZML Records.
“The Legacies Panel”
Chiquis Rivera
Alexander Tamargo/TELEMUNDO/Getty Images
Tradition runs deep in regional Mexican music, with many of its current top stars carrying on the musical legacies of famous parents and even grandparents. This once-in-a-lifetime panel will for the first time unite Chiquis Rivera, daughter of late banda legend Jenni Rivera; Camila Fernández, who is following in the mariachi tradition of her father, Alejandro, and grandfather Vicente Fernández; Lupita Infante, upholding the legacy of the iconic ranchera singer and actor Pedro Infante; and Majo Aguilar, representing the golden age of Mexican cinema through her musical heritage from grandparents Antonio Aguilar and Flor Silvestre. Sponsored by Smirnoff Ice, the discussion will delve into their individual and familial contributions to their rich cultural traditions.
“The Sony Music Publishing Icon Q&A With JOP (Jesús Ortiz Paz)”
The mainstay Latin Music Week Q&A this year spotlights the leader of Fuerza Regida and founder of Street Mob Records. Introduced by Jorge Mejia, president/CEO of Sony Music Publishing Latin, and moderated by Leila Cobo, Billboard’s chief content officer of Latin/Español, this session will provide deep insights into the band’s industry achievements and the expansion of its record label. Fuerza Regida became the first Latin band ever to top Billboard’s 2023 year-end Top Artists — Duo/Group list, and the act continues to innovate, introducing a blend of Jersey club and corridos (dubbed “Jersey corridos”) on the group’s 2024 eighth studio album, Pero No Te Enamores.
“The Icon Q&A With Gloria Estefan”
Gloria Estefan
Jesus Cordero
Fresh from receiving the Legend award at the 2024 Billboard Latin Women in Music celebration, the Cuban American superstar will sit for an intimate conversation about her four-decade career. Estefan — who rose to fame in the 1980s as lead vocalist for Miami Sound Machine, alongside her husband, Emilio, and changed pop music forever by infusing English-language pop with Latin flavor, while singing en español as well — became the first female Latin artist to be inducted into the Songwriters Hall of Fame in 2023. The Broadway musical telling her life story, On Your Feet!, is being adapted into a feature film.
This story appears in the Sept. 28, 2024, issue of Billboard.
The Billboard Latin Music Awards are approaching in October, where Karol G leads the list with 17 entries in categories including artist of the year, tour of the year, and top Latin album of the year for Mañana Será Bonito (Bichota Season).
The Colombian superstar is followed by Bad Bunny and Peso Pluma with 15 entries each. The former competes for artist of the year, global 200 artist of the year, and tour of the year. While the latter is also up for artist of the year, global 200 artist of the year, in addition to songwriter of the year, and regional Mexican album of the year for Éxodo.
The first wave of performers confirmed are Fuerza Regida, Grupo Niche, Luis Alfonso, Maria Becerra, Xavi and Yandel, all set to bring their latest collaborations and hit singles to the awards ceremony.
Meanwhile, 15 acts are first-time finalists at the coveted ceremony this year, including Chilean newcomers FloyyMenor and Cris MJ, who spent 14 consecutive weeks at No. 1 on the Hot Latin Songs chart with their viral “Gata Only.” Música Mexicana breakout star Xavi, who also topped the chart with “La Diabla,” is a first-timer at the awards. (Check out an extensive list below.)
The 31st annual ceremony will be broadcast at 9 p.m. ET on Sunday, Oct. 20 via Telemundo. It will simultaneously be available on the Spanish entertainment cable network Universo, on Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
The Billboard Latin Music Awards — the only awards that recognize the most popular albums, songs and performers in Latin music, according to Billboard‘s weekly charts — coincide with Billboard Latin Music Week, which returns to Miami Beach Oct. 14-18 with a roster of star speakers including J Balvin, Alejandro Sanz, Young Miko, Feid, Gloria Estefan, Peso Pluma, Thalia, and many more. Get your tickets today for the Billboard Latin Music Week 2024 here.
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A trailblazer in fan communication, Dear U has officially begun the expansion of its messaging platform, Bubble, into the Western market with J Balvin and Peso Pluma.
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Billboard can exclusively share that starting Sept. 30, the Latin music powerhouses will be the “first of many artists outside of Asia” to engage with fans through Dear U’s newly launched U.S. version of the platform. The duo joins a large number of K-pop artists using the Bubble platform (also known as “the bubble”) to share private messages, voice notes, video content, and behind-the-scenes moments with subscribers including chart-toppin acts like Stray Kids, (G)I-DLE, BLACKPINK‘s Jisoo and Lisa, as well as a handful of Korean actors, athletes and content creators.
Since launching its artist-to-fan messaging service in 2020 during the COVID-19 pandemic era of social distancing, Dear U’s various Bubble apps have become a top marketing and social tool in the K-pop and Asian entertainment industries, currently connecting more than 600 artists to communicate directly with some of their most dedicated fans. With the company reporting over 73 percent of its two million paid subscribers living outside of Korea, introducing these two chart-toppers mark a significant shift to expand its offerings to the Western landscape successfully.
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“While the entertainment market continues growing, the service industry leveraging fandoms has not received as much attention,” Chong-oh An, the CEO of Dear U, tells Billboard. “In Korea, where fandom culture is fully established, Dear U has built a business model to harness this culture. Our aim is to introduce a fresh perspective to the global entertainment landscape and bring new excitement to fans around the world.”
While platforms like HYBE’s Weverse launched services like Weverse DM as a paid messaging service in 2023, Bubble was first to market in 2020 in launching the service for a slate of artists under the SM Entertainment roster. Dear U’s major shareholders are SM Entertainment (home to groups and Bubble users like NCT, aespa and Lucas) and JYP Entertainment (J.Y. Park, TWICE and ITZY), with the companies also featuring some of their international acts like SM’s China-focused boy band WayV and JYP’s Japan-based girl group NiziU partaking in the platform.
With a combined 13 No. 1s on the Hot Latin Songs chart, 50 Billboard Hot 100 entries between them, as well as highly dedicated fan engagement across their social media accounts, J Balvin and Peso Pluma are seen as ideal partners for Dear U’s next phase with Bubble.
“For me, it has always been important to be connected to my fans, La Familia,” says current Billboard cover star, J Balvin, in a statement. “I love reading comments and conversations so it’s exciting to communicate with fans no matter what their first language might be. This is why the Bubble is the perfect platform to keep in touch.”
“Peso Pluma wouldn’t exist without our dedicated fans who have supported us since the very beginning,” the 25-year-old Mexican rapper-singer adds. “Even though we don’t speak the same language, our music is crossing borders and I’m always excited to find new ways, such as through this partnership with Bubble, to connect with them.”
Teasing that Bubble’s services will “continue expanding into different genres across Western markets with major superstars,” the international, U.S. app can be downloaded here or for Android here. Fans can subscribe to an artist’s Bubble platform, which costs $4.99 per month per artist. Read on for more insight into Bubble’s big moment from Dear U’s CEO Chong-oh An.
Billboard: Congratulations on the latest news about the expansion and new offerings with Dear U. What does this moment signify for the company?
Chong-oh An: This moment signifies Dear U’s global expansion to the Western market. While the entertainment market continues growing, the service industry leveraging fandoms has not received as much attention. In Korea, where fandom culture is fully established, Dear U has built a business model to harness this culture. Our aim is to introduce a fresh perspective to the global entertainment landscape and bring new excitement to fans around the world.
Why were J Balvin and Peso Pluma the right partners to kick off the expansion?
Both of these artists are extremely popular, beloved, and influential. But they also bring unique cultural significance and strong fan engagement to the table. J Balvin and Peso Pluma frequently interact with their followers on social media, creating a sense of community and loyalty that aligns perfectly with Dear U’s mission to enhance artist-fan communication.
J Balvin and Peso Pluma are huge names in the Latin market and community. Was there a specific reason you wanted to team with Latin artists after primarily focusing on Asian and K-pop talent?
Our goal is to help connect artists with their loyal fans around the world, regardless of genre or market. Latin music has truly gone global over the past few years, and we are providing a platform to connect these passionate fanbases. J Balvin’s contributions to the global reggaeton movement and Peso Pluma’s fresh influence in regional Mexican music will help the platform cater to not only a large number of fans, but also a wide array of music tastes, languages, and cultural backgrounds. They will help us break barriers with fan connection.
Dear U’s story is interesting because it launched Bubble in 2020 when the digital conversation was so prevalent, yet the company continues to expand today. What did the pandemic teach you?
The pandemic required us to create innovative ways to connect artists and fans that we’ve continued to use today. Because artists have fans across the world and can’t always be physically present to engage with them, we’re proud to help bridge that gap and create connection.
In your opinion, what’s a very special or highly engaging moment an artist can have on their Bubble compared to traditional social media platforms?
Artists see their bubble subscribers as true superfans. With bubble, they can share intimate moments – from behind-the-scenes photos, selfies, and audio messages to polls about dinner or outfit choices. Even during [professional] breaks, artists can maintain this closeness by sharing personal snapshots, like photos from family trips. More than public social media, this exclusive content fosters a more personal and intimate connection, allowing fans to feel included in their favorite artist’s life.