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Karol G is set to sing Colombia’s national anthem at the 2024 Copa América final tonight (Sunday, June 14), and Abel Pintos will sing for Argentina. Their performances will be ahead of Shakira‘s anticipated halftime show at the Argentina-Colombia match in Miami, Florida. Though Karol G’s appearance was apparently meant to be a surprise, the […]
Now in its 25th year, the Latin Alternative Music Conference (LAMC) reaffirms its role in showcasing exceptional music from the Americas and Spain. This year, the event was held over five days, Tuesday through Saturday (July 9-13), and featured a plethora of established Latin stars and promising emerging artists.
Attendees were treated to a wide variety of Latin alternative music, from hip-hop to urban, indie rock and flamenco. Coming to Central Park’s Rumsey Playfield on Wednesday (July 10) were Tijuana punk rocker Bruses, Colombian tropipop star Fonseca and Romani flamenco singer Israel Fernández, among others. For Saturday (July 13), LAMC once again partnered with the annual SummerStage series to collaborate with the traveling BRESH event, the “most beautiful party in the world,” according to its slogan.
S.O.B.s once again held the LAMC acoustic showcase, featuring Cheo (formerly of Amigos Invisibles), Henry D’Arthenay (of La Vida Bohème), Sebastián Llosa and others. And DROM organized several days of performances with showcases by Sony, Warner, BMI’s Indie and Sounds From Spain in Manhattan’s East Village. Performers included Bratty, J Noa, Marcelo Rubio, NSQK, Karina Sofia, Marcelo Rubio, and more.
During the day, the LAMC hosted a wide variety of panels, with topics like “Wonder Women of Latin Music,” “25 Years of LAMC: Latin Music’s Past, Present & Future,” “The Business of Songwriting,” a Q&A with Fonseca hosted by Billboard‘s Leila Cobo, a Q&A with Residente hosted by Rolling Stone‘s Julyssa Lopez, and more.
Below, Billboard Español compiles some of the most outstanding performances you could see at LAMC 2024, including from DARUMAS, Chicocurlyhead, Twanguero, Bruses, Maruja Limón and more. The list is in alphabetical order.
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Image Credit: Karlo X . Ramos
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
Karol G’s Mañana Será Bonito Livestream
Karol G is set to wrap her history-making Mañana Será Bonito World Tour on July 23 in Madrid. For the closing, the Colombian superstar announced that she will livestream the concert on her YouTube channel for all her fans around the world to watch.
In an emotional post on Instagram that she shared on Friday (July 12), Karol wrote in Spanish, “The time has come to close an unforgettable chapter in our lives. This album, more than songs, has been a journey of overcoming, of desire, of motivation and a band-aid for the soul. Every stadium we stepped in vibrated with the beautiful emotions that each one of you brought and we had the opportunity to fill thousands of hearts around the world. We are about to have the last concert of this tour and yes, it is hard to say goodbye to something that has meant so much to all of us, but the time has come and I want us to celebrate together! This July 23rd, our last concert, we will broadcast it through my YouTube channel, in real time, so that EVERYONE, anywhere in the world, can watch it and celebrate this beautiful thing we built together.”
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Below, watch the sweet video, which features Iker, who was part of her original Mañana Será Bonito tour announcement:
Chiquis Marries Emilio Sanchez
“To infinity and beyond,” Chiquis captioned the photos from her wedding. The Mexican-American star shared with her more than six million followers on Instagram photos from the ceremony where she and her longtime partner, photographer Emilio Sanchez, officially became husband and wife. Chiquis looked stunning in a strapless white wedding gown and wore a long veil. Sanchez also shared the photos with the caption: “Thats my WIFE.” The two announced they were engaged last year.
Shakira at Copa América
After rumors that Shakira would perform at Copa América’s final match, the Colombian superstar has been officially confirmed to perform on Sunday (July 14), where Argentina and Colombia will play for the championship. Shakira will sing during halftime of the match, scheduled for 8 p.m. ET at the Hard Rock Stadium in Miami, where some 54,000 people are expected to attend. Her song “Puntería,” featuring Cardi B, is the official song of TelevisaUnivision’s 2024 Copa América CONMEBOL coverage.
“Shakira is an extraordinary South American star who has dazzled the entire world,” said Alejandro Domínguez, president of CONMEBOL, in a statement. “Her songs are sung and danced to in every corner of the planet, turning her art into a global phenomenon that crosses borders and is enjoyed by millions of people. We are sure that her performance at the Copa América USA 2024 will enhance the message of healthy passion and unity through sport.”
Premios Heat Conference
Billboard was present at the 2024 Heat Latin Music Awards and Conference for a one-hour long conversation on how artists can optimize their relationship with the global music publication. Moderated by Colombian journalist Lina Caceres, Billboard‘s assistant editor, Latin, Jessica Roiz and social media manager, Latin, Ingrid Fajardo were present at the event on Wed. (July 10) in Punta Canta, Dominican Republic to talk about the editorial and social aspects of Billboard Latin and Billboard Español, as well as the do’s and don’ts of how to make a formal pitch. During the masterclass, Roiz and Fajardo also talked about the importance of using social media to grow your music, investing and believing in your art, and building a solid fan base in your country, first and foremost. Spectators in the crowd included aspiring artists, managers, journalists, and the Heat Latin Music Awards founder and 2023 Billboard Latin Power Player, Diana Montes.
From left: Lina Caceres, Jessica Roiz and Ingrid Fajardo
Carlos Zambrano/Heat Latin Music Awards
This week, Billboard’s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — features fresh new music from artists such as Jasiel Nuñez, Ivan Cornejo, J Balvin, Omar Montes, Las Villa and more. Mexican rising artist Jasiel Nuñez, signed to Peso Pluma’s Double P Records, has unleashed “Made In Paris,” which fuses traditional corrido elements with an […]
New Music Latin is a compilation of the best new Latin songs and albums recommended by Billboard’s Latin and Billboard Español editors. Check out this week’s picks below.
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J Balvin & SAIKO, “Gaga” (Sueños Globales/UMG Recordings)
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J Balvin’s second single from his upcoming album is a total departure from the first single “Polvo de Tu Vida,” with Chencho Corleone, which was powered by a hypnotizing reggaetón drum. The Colombian hitmaker’s new offering, titled “Gaga,” is a club-ready track that thrives on electronic head-bobbing beats. For this new single, Balvin recruits Spanish reggaetón and trap singer SAIKO. The song encapsulates the vibe that Balvin is going for in his new album, Rayo — set to drop Aug. 9, as announced by Billboard. The set, he teased, will sound more like a house party than a collection of songs, and “Gaga” is definitely a party-starter. — GRISELDA FLORES
Omar Montes & Rels B, “YOTULOKO” (Sony Music Latin)
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Omar Montes and Rels B — two of Spain’s breakthrough stars — have joined forces on “YOTULOKO” (which means “yo tu loco,” “I’m your crazy” in English). Produced by Tunvao and co-penned by Montes, Rels, and Estefano Berciano Garduño, “YOTULOKO” is a conceptual tune that takes listeners to an imaginary island. The sensual reggaetón track fuses captivating flutes and the melodic voices of both Spanish acts. “Yo tu loco, mami yo tu loco” (“I’m your crazy, baby, I’m your crazy”), they chant in a repetitive chorus that could potentially go viral on social media. An accompanying music video directed by David Fernández, a.k.a. “Mowlihawk” in Marbella, Spain, features the two stars’ bromance, as well as the captivating sceneries of their native country. — JESSICA ROIZ
TIMØ, “Superpoder” (Universal Music Latino)
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Colombian band TIMØ releases “Superpoder,” its new pop-rock single that invites us to believe again with the purity and naivety of when we were children. The melody begins as an acoustic ballad with soft guitar chords, and gradually transforms into a vibrant Latin pop. The lyrics, nostalgically recall the time of childhood when life was simpler, and easier to believe that many things are possible. “I want to believe again in fairies, in heroes and in giant dreams / that there will never be anything more important/ than being with family on a Sunday afternoon.” TIMØ shares an emotive video of the song accompanied by images of the Colombian soccer team on their social media. — LUISA CALLE
Jasiel Nuñez, “Made in Paris” (Double P Records)
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Following his successful collaborations with Peso Pluma (“Me Activo,” “Rosa Pastel”), Jasiel Nuñez returns with “Made in Paris,” where he showcases his meteoric rise and penchant for Parisian fashion. Co-produced with Ernesto Fernández, the track infuses traditional corrido elements with an urbano flair, reflecting the Guadalajara newcomer’s lifestyle transformation to the top. Marking a significant shift from the stark visuals of “0 Sentimientos,” which featured the singer atop a desolate snowy mountain, the music video for “Made In Paris,” in contrast, captures his luxurious life — complete with high-stakes poker and rides in private helicopters, underscoring his high-flying status. — ISABELA RAYGOZA
Listen to more editors’ Latin recommendations in the playlist below:
Valentino Merlo and The La Planta hold steady atop the Billboard Argentina Hot 100 chart as “Hoy,” their first partnership, rules the July 13-dated ranking for a second week. As the song rose 2-1 the week prior (list dated July 6), Argentinian Merlo became the youngest act to score a No. 1 since the chart […]
Fonseca‘s 2023 Viajante Tour was an “ambitious” and “incredible” celebration of his 20-year career, spanning across Latin America, the United States and Europe. But the intensity of the trek also led to one of the most distressing moments he has ever experienced.
The Latin Grammy-winning Colombian singer-songwriter, whose vocal quality has been described by maestro Juan Luis Guerra as that of a “nightingale,” faced a terrifying moment when he began having problems with his voice.
“It was very crazy because I would start to sing and when I went high, I would hit a certain note where air would come out and not voice,” Fonseca shared publicly for the first time during a Q&A with Billboard‘s Leila Cobo at the Latin Alternative Music Conference (LAMC) on Thursday (July 11) in New York City. “And what’s worse is that I realized this in the middle of the tour — we still had about 18 shows to go in the U.S. and then 10 more in Europe.”
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During a visit to a laryngologist in Miami, he said, a polyp was found on his vocal cords. With insufficient time to treat it due to the imminent continuation of the tour, he had to make changes to the arrangements of his songs and take as much care of himself as possible.
“I did the tour. It was tough. I did exercises. I lowered the key of the higher songs, but the feeling of knowing that you have that, feeling it when you are singing, and also thinking, ‘Is this something that will affect me? Will this not go away?’ Oh, that was crazy!” he continued. “When I finished the tour, I went for another check-up in Bogotá, and the polyp had grown.”
With rest and with therapy, Fonseca and his doctors finally managed to make the polyp disappear. Now, he takes more care of his voice, among other things by using a nebulizer and doing warm-up and cool-down exercises before and after each performance.
“[The Viajante Tour] was very ambitious, it was incredible, but it also left me with the lesson that, at the end of the day, it’s about going to sing. So when you put so much intensity into the voice, there is wear,” the artist said.
On the eve of the Q&A, Fonseca had given a concert at SummerStage in Central Park, where he showed total control of his voice. He also celebrated Colombia’s goal against Uruguay in the Copa América semifinal from the stage. (Colombia won and will now face Argentina in the final this Sunday.)
On Thursday, during the conversation with Cobo at the 25th edition of LAMC, the creator of hits such as “Te Mando Flores,” “Eres Mi Sueño” and “Arroyito” also indulged the audience with a snippet of “Ven,” first a cappella and later accompanied by his guitarist Jairo Barón.
The Latin Alternative Music Conference is taking place this week in Manhattan with panels, interviews, concerts, and more. For a full calendar of events, click here.
The Argentina and Colombia national teams will face each other at the 2024 Copa America final match on Sunday (July 14), and Billboard is celebrating with the ultimate playlist. Both teams have proven to be the best in the field since the soccer tournament began on June 20, eliminating other strong countries such as Brazil, […]
For the second consecutive year, Karol G was the night’s big winner at the 2024 Heat Latin Music Awards on Thursday (July 11). The Colombian superstar nabbed seven awards, including best female artist, song of the year, and album of the year.
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Other top winners of the night included Feid, Anitta, Morat, Silvestre Dangond, and Los Esquivel.
Traditionally known as Premios Heat, the fan-voted awards ceremony celebrated its 10th anniversary live from the beach at the Hard Rock Punta Cana, the Dominican Republic. Manuel Medrano, Lenny Tavarez, Tito el Bambino, Corina Smith, and viral newcomer Lomiiel, among others, were present at the star-studded gala.
“It’s a very special year because it’s our 10-year anniversary,” founder Diana Montes previously told Billboard. “We’ve expanded our categories, and this year, we’ll name winners in 29 categories, including a video-game streaming song. We’re also going to give out song of the year for the first time, and we’re launching a salsa category. We’re also excited about our app, Heat.TV. We launched it in 2021, and we have 647,000 unique monthly users. Last year, we had 5.2 million people watch the show in its entirety on the app.”
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Heat Latin Music Awards recognizes artists who are making a buzz in the Caribbean and Latin American regions.
Anitta
Premios Heat/Carlos Zambrano*
Below, check out the complete 2024 Heat Latin Music Awards winners list:
Best Male Artist
Feid — WINNERBad BunnyPeso PlumaCarin LeónArcangelJ BalvinEladio CarrionChayanneCarlos Rivera
Best Female Artist
Karol G — WINNERShakiraYoung MikoMaria BecerraNicki NicoleAnittaGreeicyKany GarcíaKali UchisKenia OSNatti Natasha
Best Group or Band
Morat — WINNEREslabón ArmadoPiso 21Grupo FronteraLos Ángeles AzulesGrupo FirmeRBDWisin & YandelFuerza RegidaReikMonsieur PerinéCultura ProféticaRawayana
Best Rock Artist
JuanesMoratMolotovManáBelanovaJorge DrexlerAterciopeladosMar Rendón — WINNER
Best Pop Artist
Luis FonsiGreeicySebastián YatraManuel Turizo — WINNERCamiloCarlos RiveraAna MenaAitanaLassoMalumaFonsecaChris LebronManuel Medrano
Best Urban Artist
FeidKarol G — WINNERWisinOzunaYoung MikoBlessdEladio CarrionDukiAnuel AAArcangelJ BalvinMoraMyke TowersRels BJustin QuilesYandelNicky Jam
Best Tropical Artist (Bachata, Merengue, Vallenato, Cumbia)
Romeo SantosCarlos VivesSilvestre Dangond — WINNERPrince RoyceJuan Luis GuerraGrupo 5Eddy HerreraFelipe PeláezKe PersonajesCharlie ZaaOlga TañonJorge CeledónJandy VenturaServando y Florentino
Best Salsa Artist
Víctor ManuelleGilberto Santa RosaWilly GarcíaGrupo NicheAlvaro RodChristian AliceaYiyo Sarante — WINNERLa India
Best Artist South Region
Nicki NicoleLudmillaEmiliaAnitta — WINNERDukiKHEACris MjTruenoLa JoaquiAmy GutiérrezCielo TorresTiniMilo JTiago PZKLit Killah
Best Artist Andean Region
Mike BahíaManuel TurizoCamiloGreeicyDanny Ocean — WINNEROvy On The DrumsRyan CastroDayanaraAndreina BravoElena RoseLassoFarinaJerry DiNachoFanny Lu
Best Artist North Region
Lenny Tavárez — WINNERDarellJay WheelerYoung MikoLola ÍndigoRauw AlejandroQuevedoEladio CarrionJhaycoSt. PedroKim LoaizaLunayÁlvaro Díaz
Best New Artist
XaviKenia OSHumbeJoaquinaSaikoGabito BallesterosJunior HYng LvcasElena Rose — WINNEROmar CourtzSanta Fe KlanBad Gyal
Musical Promise
NathZhamira ZambranoLos Esquivel — WINNERDannyLuxVenestiAna Del CastilloJ NoaMarlon ArenasDamianLucia De La PuertaAnais CastroSarodj BertinEsteban RojasJuan Duque
Influencer of the Year
DomelipaYeri MuaWendy GuevaraYuleria (Yurielkys Ojeda y Valeria Ramírez)Gemelas OrtegaLele PonsCarlos MontesquieuLa DivazaLa Segura — WINNERCalle y PochéLos MontañerosLa Granja del BorregoEl Mindo
Best Popular Regional Artist
Peso PlumaChristian NodalGrupo FronteraCarin LeónPipe BuenoAlejandro FernándezÁngela AguilarXaviGabito BallesterosJessi UribeLuis Alfonso — WINNERYuridia
Best Dominican Artist
El AlfaRochy RDChimbalaAngel DiorAmenazzyJey OneDonatyYailin La Más ViralShadow BlowLa InsuperableLa Perversa — WINNERYaisel LM
Best Music Video
“Triple S” – J Balvin, De La Ghetto, Jowell & Randy“S91” – Karol G — WINNER“Mamasota” – Manuel Turizo, Yandel“Mónaco” – Bad Bunny“Isla Desierta” – Ozuna“Contigo” – Karol, G, Tiësto“Primera Cita” – Carin Leon“Puntería” – Shakira Cardi B“Así es la vida” – Enrique Iglesias, Maria Becerra“Privilegios” – Feid, Cupido
Best Collaboration
“Perro Negro” – Bad Bunny, Feid“Contigo” – Karol G, Tiësto — WINNER“ALV” – Arcangel, Grupo Frontera“Los del Espacio” – LIT killah, Duki, Emilia, Tiago, PZK, FMK, Rusherking, Maria Becerra, Big One“Según Quien” – Maluma, Carin León“Luna” – Feid, ATL Jacob“BZRP Sessions 58” – Bizarrap, Young Miko“Trofeo” – Maluma, Yandel“Harley Quinn” – Fuerza Regida, Marshmello“Bellakeo” – Peso Pluma, Anitta“No Es Normal” – Venesti, Nacho, Maffio“Calor” – Nicky Jam & Beéle
Best Content Platform
MoluscoTVAlofoke MediaPanel Urbano (Enrique santos, Dímelo King, Maiky Backstage)Dímelo KingLa Nave Podcast (Marko) — WINNERChente YdrachIbai llanosEscorpión DoradoEl ChomboJuanpis González
DJ of the Year
Steve AokiMarshmelloTiëstoDJ Adoni — WINNERMarcela ReyesAgudelo 888GordoAlex Sensation
Song of the Year
“Luna” -Feid, ATL Jacob“La Diabla” – Xavi“Que Chimba de Vida” – Karol G“Mi Ex Tenía Razón” – Karol G — WINNER“Harley Quinn “- Fuerza Regida & Marshmello“Lala” – Myke Towers“La Víctima” – Xavi“El Amor De Su Vida” – Grupo Frontera, Grupo Firme
Producer of the Year
TainyOvy On The Drums — WINNERBig OneMaster ChrisThe RUDEBOYZ – Kevin y ChaNBizarrapSOGSky RompiendoIcon Music – Jowan y RoloSergio GeorgeAndrés CastroEdgar Barrera
Director of the Year
Simon BrandFernando LugoRodrigo FilmsJessy TerreroPedro ArtolaNuno GomesKacho López MariPatricia AlfonsoStillzAda OdremanHannah LuxSebas Sánchez — WINNER
Album of the Year
Mañana será Bonito Bichota Season – Karol G — WINNERFerxxocalipsis – FeidGénesis – Peso PlumaColmillo de Leche – Carin LeónNadie Sabe Lo Que Va a Pasar Mañana – Bad BunnyEl Comienzo – Grupo FronteraLas Mujeres Ya No Lloran – ShakiraOrquídeas – Kali UchisUn Sueño Llamado Ranchera – Felipe Peláez
Best Viral Song
“Luna” – Feid, ATL Jacob — WINNER“La Diabla” – Xavi“Según Quién” – Maluma, Carin León“Lollipop” – Darell“Dora” – Farina, El Alfa“Línea del Perreo” – Uzielito Mix, Yeri Mua, El Jordan 23, DJ Kiire“Harley Quinn” – Fuerza Regida, Marshmello
Composer of the Year
Edgar BarreraMauricio Rengifo y Andrés TorresMaster ChrisElena RoseKeitynMoraFeid — WINNERManny CruzJustin QuilesBullnene
Best Videogame, Series or Movie Song
Luis Fonsi, Adriel Favela – “La Paz” (Banda sonora serie “Zorro”)Karol G, feat Aldo Ranks – “Watati”- (Barbie) — WINNERPeso Pluma, Grupo Frontera “TULUM” – (FIFA 24)Myke Towers – “LALA” – (FIFA 24)Peso Pluma – “Peligro” – Call of Duty: Modern Warfare IIBanda MS –“141”- Call of Duty: Modern Warfare II
Fandom of the Year
Fandom Karol GKeninis – Kenia OSTeamAndreina – Andreina BravoTurbias – Yeri MuaFandom DomelipaMarcianos – Mar RendónTeamLu – Lucia De La PuertaFandom YuleriaFandom FeidYahalovers – Yahaira PlasenciaTeam Chivirikas – Yailin La Más ViralLa Tribu – CamiloFandom Wendy GuevaraFandom Lele PonsFandom La Segura — WINNERFandom La DivazaFandom Calle y Poché
Best Religious Song
“Me Encontraste”- Christian Ponce & Alex Zurdo“Pan Duro” – Alex Campos — WINNER“Pasa_je_ro” – Farruko“Guarda tu Corazón” – Alex Zurdo“Mambo 23” – Juan Luis Guerra“Donante de Sangre” – Daddy Yankee“El Cielo Aun Espera” – Adriel favela & Jesús Adrián Romero“Parabellum”- Redimi2
The Latin Alternative Music Conference (LAMC) continues to highlight pivotal voices in the Latin music industry, as shown in its panel 25 Years of LAMC: Latin Music’s Past, Present & Future. In this discussion on Thursday (July 11) at New York’s InterContinental Hotel — which featured prominent music industry executives — the panel focused on the evolution of Latin music over the past quarter-century, capturing key trends and projecting future developments.
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Moderated by Billboard‘s Leila Cobo and presented by MTA, the panelists included Alex Gallardo of Sony Music Latin, Polo Montalvo of La Buena Fortuna, Luis Dousdebés of The Latin Recording Academy, Bruno del Granado of CAA, and Jason Pascal of The Orchard. Cobo posed hard-hitting questions about the evolving landscape of the Latin music industry, and whether the expansion of Latin music is more influenced by streaming technology, cultural shifts or demographic changes. She also delved into the nature of music contracts and artist development priorities in the current digital age.
Here are some of the best quotes from the 25 Years of LAMC: Latin Music’s Past, Present & Future panel at LAMC 2024:
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Polo Montalvo of La Buena Fortuna, on the opportunities and challenges in the industry: “Not everyone has the same success in streaming, live or on social networks, to capitalize on each one and see how it helps us reach other places. A lot of times when we talk about and see success, we think of big artists — but there are a lot of people here who are just starting out and don’t have the access that those big artists have.
For example, with [more established artists], I have some tools with them that have developed over time, because of different relationships, agreements and situations in their career. But when you start, you don’t have that availability. So, for me, it’s crucial to see how we can help all the producers and artists that are here — that if they come to this panel or to the event like LAMC, to look at how we can support them, considering that more than 90% are starting out.”
Jason Pascal of The Orchard, on adapting global strategies: “The changes and transformations are clearly seen in the growth of the business as a whole and the explosion of Latin music. At The Orchard, this was our plan from the start; we were global 20 years ago, when there wasn’t any money being made. There are people who are still with us now who were with us back then, like Laura in Argentina and Albert in Spain. They believed in this model and worked for us, and maybe made $3,000 in an entire year from their work at The Orchard.
The plan was to have people on the ground all over the world, to be ready when streaming exploded. So, the fact that streaming and music exploded is the transformation. We’re very fortunate to have had the leadership prepared for this, starting to put all these elements in place early on.”
Alex Gallardo of Sony Music Latin, on success in the music industry: “The artistry, that in which there really is an artist capable of moving, is definitely a key point — and something that I am detecting today is that even the biggest artists find it hard to keep putting out hits. And the ones that I see doing the best are the most focused, the most disciplined, the ones that every day go to the studio, the ones that every day call colleagues to collaborate, and those whose impulse comes from an internal will of ‘I want more, I want to do it well.’
On the other hand, there are those who sit back, waiting for opportunities to come on their own. And I feel that, right now, with so much competition and so much volume, those who are more passive and wait for things to come to them are screwed.”
Luis Dousdebés of the Latin Recording Academy, on the importance of music creation: “It all starts with the creation of a song. When you’re competing with 100 or 1,000 songs a day that are uploading on Spotify alone, I definitely believe that creating good music is the key to everything. The message, the beat and what you’re conveying. Once the listener gets that vibe, that emotion of the art, it naturally starts to go viral — logically, with the help of label promotions and streaming. But if it’s not good music and it doesn’t transmit anything, it’s not going to happen.
What happens is that many people either like it or don’t like it. That’s the art; it’s the subjective part of grading. I think that if the numbers are there and there is a following [on social networks], it means that someone is liking it — and that’s what’s important on the track, knowing who is liking it and how it’s going to reach these people.”
Bruno del Granado of CAA, on the economic impact of the Latino community: “There are over sixty-five million Latinos here. We keep growing. The other thing I always say is about undocumented immigrants. They consume. They don’t come to take from this country. They go to concerts, buy sneakers, and buy iPhones […] Twenty-five years ago this summer, we were celebrating a Latin explosion with Enrique [Iglesias], Ricky [Martin], Shakira, Marc [Anthony] and Chayanne. That was a period where there was a clear before and after.”
Celebrating its 25th anniversary, the 2024 edition of the Latin Alternative Music Conference includes a Q&A with Fonseca, moderated by Billboard‘s Leila Cobo; a Q&A with Residente, moderated by Rolling Stone‘s Julyssa Lopez, panels on the Business of Songwriting, Publicity and Social Media, New Releases and Catalogs, Bridging Music and Money, Tours and More. To see the full LAMC guide, click here.