Latin
Page: 6
April 12 will remain etched in the memory of El Malilla, the reggaetón mexa star who brought the Sonora stage at Coachella to a thrilling close on Saturday night.
Representing urban music, Fernando Hernández Flores (real name) — currently one of Mexico’s most influential artists in the genre with 8.7 million monthly Spotify listeners — turned the stage into a vibrant party with dancers, choreography and infectious energy.
“It’s very exciting, it’s crazy, I can’t believe it,” he tells Billboard Español from his backstage dressing room at the festival after a successful night performing hits like “Beiby,” “Mami Tú,” and “Vaquero,” which the crowd sang along to from start to finish. “Where I grew up, my neighbors were mechanics and construction workers, anything but artists. It’s a point of pride for me to come from there and have made it.
Trending on Billboard
“For this first performance, I wanted to showcase my music and what I know how to do. It was a night for my fans, but also for people to discover what I’m all about. For next Saturday, April 19, I’ll have two surprise guests,” adds the 25-year-old star, who will also perform two days prior at the legendary Roxy Theater in West Hollywood.
Born in Valle de Chalco, a neighborhood notorious for its high crime rates in the metropolitan area of Mexico City, El Malilla always dreamed of being a singer. But not even in his wildest dreams did he imagine making it to Coachella, let alone closing out a stage like Sonora.
His career began 10 years ago when, inspired by Puerto Rican urbano stars Arcángel and Farruko, he decided to write his own songs. By 2023, having earned a reputation in the underground scene, he started being invited to major festivals in Mexico City, such as La Santa Fiesta at Foro Sol, Axe Ceremonia and Flow Fest, as part of the mexa movement (Mexican reggaetón). Since then, he’s collaborated with stars like Yeri Mua, Dani Flow, El Bogueto, Uzielito Mix, Bellakath, and Blessd, as well as J Balvin, who, drawn to the booming urban scene in Mexico, worked with all of them on “Glow Kitty Remix” in 2024.
Also knows as El Chamako de Valle (The Kid from Valley), El Malilla is preparing for a new phase in his career. “I, Fernando, am a big fan of romantic salsa from legends like Willie Colón and Maelo Ruiz, so I’m already working on creating beautiful reggaetón, more commercial stuff, and later on, I’d love to make cumbias,” he explains. “The genre doesn’t matter as long as the music comes from the heart.”
Just a few days ago, the Mexican singer who now basks in his success at Coachella experienced a disappointing moment at Lollapalooza Chile, where his performance saw very low attendance.
“I take it as a learning experience… Rome wasn’t built in a day,” he says. “Just like I started in Mexico singing for ten people, then came a hundred, then thousands, I want the same to happen in Chile in two or three years. That’s how the best stories are told.”
Celia Cruz will be honored with a tribute performance at the 2025 Billboard Latin Women in Music awards, Billboard and Telemundo announced on Tuesday (April 15). In honor of her centennial this year, the memorable Queen of Salsa — who was born in 1925 and died in 2003 due to a brain tumor — will […]
Yeisy Rojas’ “Inmigrante y Qué?” has topped Billboard’s latest Latin music poll published on Friday, April 11. In support of the weekly New Music Latin roundup and playlist, curated by Billboard Latin and Billboard Español editors, readers voted for the emerging artist’s new track as their favorite music release of that week. The Cuban singer’s poignant single — a fusion of rumba […]
Puerto Rican superstar Rauw Alejandro announced on Monday (April 14) that he’s taking his 2025 Cosa Nuestra world tour to Latin America, revealing that his visit will make stops in Argentina, Brazil, Colombia and Mexico. The Latin American tour — produced by Live Nation — will kick off on Oct. 14, in Chile and will travel […]
The first weekend of Coachella unfolded with a variety of Latin artists spanning genres as diverse as regional Mexican music, “trippy pop,” indie pop, EDM, and even classical music… with a twist. The lineup kicked off on Friday (April 11) with the eccentric Argentine duo Ca7riel & Paco Amoroso, the Peruvian Amazonian cumbia band Los […]
Shakira’s Las Mujeres Ya No Lloran World Tour has been making waves across the globe, selling out stadiums, smashing records, and solidifying the Colombian superstar’s legacy as one of the most powerful voices in music and culture. But behind the eye-popping performances, emotional highs and dazzling fashion, French photographer Nicolas Gerardin has been translating the energy, intimacy and humanity of it all into images that speak louder than words.Known for his work with celebrities across industries — including Lisa of BLACKPINK, Nick Jonas, Jeff Bezos, Leo Messi, and Cristiano Ronaldo — the fashion and celebrity photographer brings a unique mix of precision and emotional storytelling to his photography. His collaboration with Shakira began two years ago, right around the time of her groundbreaking Bizarrap release that marked a new milestone in her career. Since then, Gerardin has become an integral part of her creative team, joining her on her current world tour, which kicked off in Rio de Janeiro, Brazil, on Feb. 11.
“When photographing Shakira, I focus on capturing what makes her a legend — her presence, energy, and the essence that has made her an icon for decades,” Gerardin tells Billboard Español, who also shot her on recent magazine covers for GQ, Elle, and Marie Claire. “It’s about telling her story in every shot. I always aim to showcase her true essence, her artistry, and the depth of her impact.”
“She’s aware of everything, from production to lighting. She knows everything about cameras. She knows what’s best for her,” he explains, noting how her hands-on approach ensures every moving piece of her tour aligns with her meticulously curated vision.
Despite her global fame, Gerardin credits her sensitivity and emotional connection with her art as the driving force behind her appeal. “She’s very involved emotionally in everything. She always wants the best for her fans. She’s a woman full of emotion, very sensitive. She’s caring for everyone… She wants to give the best for the fans,” he shares.
His dedication to capturing Shakira’s tour goes beyond the stage or performance photography. Gerardin’s work often focuses on backstage moments, the quieter fragments of her life away from the spotlight that tell their own story. “My vision is to create an iconic image that’s going to stay forever,” he says. “It can be her putting her makeup on or her after finishing the last song exhausted.” These fragments come together to create a portrait of a woman in motion — a legend embracing transformation in real-time.
Among his favorite images he took is a high-concept promotional shoot for her latest album, Las Mujeres Ya No Lloran. In one particularly striking shot, Shakira is captured arm wrestling a man. “It was an exciting challenge because I wanted to capture both her strength and the bold energy of the album while keeping the visual storytelling dynamic and impactful,” recalls the photographer.
For this shoot, Shakira granted him full creative freedom, an example of the trust and respect their working relationship has cultivated.
Despite touring with Shakira, Gerardin emphasizes that he does not define himself as a concert photographer. His background in fashion photography shapes the unique angle he brings to his work — whether backstage or during live shows. “Most global artists that work in the music industry, when they take me on tour, they don’t expect me to shoot the live show. I’m here to capture the fashion side of the tour,” he explains. With Shakira, he adds, “We just want to create history at this point.”
Check out the gallery below for an exclusive look at Gerardin’s stunning photography.
Luis R. Conriquez, one of the most popular singers of corridos bélicos — songs often associated with glorifying drug cartels and violence — is making changes to his music after a chaotic concert in Mexico.
On Friday (April 11), Conriquez performed at the Feria del Caballo in Texcoco, State of Mexico, but things didn’t go as planned. Due to new government rules banning songs that promote violence in certain areas, Conriquez decided to leave narcocorridos out of his setlist. The result? Angry fans, booing, fights, and even destroyed property at the venue.
In a statement shared on his social media accounts the next day, Conriquez expressed regret over what happened and announced that he’ll be making significant changes to his lyrics moving forward.
Trending on Billboard
“My fans are the most important thing to me — I owe them everything. But as an artist, I must follow the new rules the government has set regarding corridos,” he said.
He also asked his audience to understand his decision, saying he’ll continue focusing on his passion for music despite these challenges.
Conriquez’s show took a turn for the worse during his performance at the palenque — a smaller, intimate venue typically seen at fairs. When Conriquez told the crowd there wouldn’t be any narcocorridos that night, people started booing and shouting. Videos posted on social media show fans growing more upset as he tried to explain the decision. Eventually, Conriquez decided to leave the stage, which led to chairs and objects being thrown in frustration.
The ban on songs that glorify violence was introduced on April 9 in Texcoco and two other municipalities in the State of Mexico — Metepec and Tejupilco. The new rule applies to fairs and mass events, with penalties of up to six months in jail for violations. The State of Mexico’s Security Department doubled down on this policy in a statement released Saturday, urging local authorities to enforce the prohibition of such songs at public events.
This crackdown on narcocorridos isn’t limited to the State of Mexico. Other parts of the country are implementing similar measures, especially after a major controversy in March when the University of Guadalajara hosted a concert where images of a well-known drug lord were projected on stage. That incident led to the U.S. revoking the visas of the band involved, Los Alegres del Barranco. On April 11, the government of Jalisco proposed a new law allowing municipalities to regulate or ban songs that glorify violence at public or private events.
Meanwhile, Mexican President Claudia Sheinbaum has been pushing for a cultural shift in music. This week, the government’s Culture Department announced a binational contest called “México Canta,” which aims to encourage young artists — especially those making corridos tumbados, a trendy subgenre — to create songs without promoting violence or drug-related themes. The initiative comes as Mexico grapples with rising violence in certain areas.
For Conriquez, this new reality means adapting his music to comply with these rules, even if it upsets some of his fans. As he put it in his statement: “The unfortunate events last night put at risk not only the safety and lives of the audience, but also the integrity of my team and myself.” Despite the backlash, he says he’s determined to keep making music — just with a different approach.
A concert by popular Mexican corrido singer Luis R. Conriquez ended in chaos on Friday night (April 11) when the musician announced that his performance at the Feria del Caballo in the State of Mexico would not include narcocorridos due to a ban on expressions that glorify violence implemented in several municipalities in the central region of the country.
The singer was performing at a “palenque” (a more intimate format at popular fairs) in the municipality of Texcoco, featuring covers of other artists and his own songs, when the audience booed him because the setlist did not include some of his most famous corridos — several of which have been criticized for allegedly glorifying drug trafficking. Upset attendees began jeering, throwing punches, and causing damage at the venue.
“There are no corridos. What do we do? Should I just go home instead?” Conriquez is heard saying to the audience in videos of the moment before the chaos erupted, which are circulating on social media.
Trending on Billboard
Hours before the show, the musician had already warned his followers that narcocorridos would be removed from his setlist at the Texcoco Fair. “We’re entering a new phase, without corridos and all that. It feels bad not being able to sing what people want to hear, but we’re joining the cause of zero corridos and moving forward,” the singer said in an Instagram Story.
Although Conriquez tried to explain to the audience the reason for the absence of narcocorridos in the night’s repertoire, the angry crowd expressed their displeasure with boos and shouts and began throwing empty and drink-filled cups toward the stage, as can be seen in videos circulating on social media. In response to this reaction, Conriquez left the venue, which provoked a barrage of chairs and other objects.
“There are many people who don’t understand. They think we’re the ones setting the rules, but the truth is there won’t be any corridos at events from now on, for any artist, my people. Cheer up. I love you all. The people who truly support us will continue doing so, even if we’re playing bachata,” the Sonoran musician expressed in another Instagram Story hours before the show.
In Texcoco, along with two other municipalities in the State of Mexico (Metepec and Tejupilco), which neighbor the Mexican capital, expressions that glorify violence have been prohibited since April 9 following the implementation of a law targeting popular fairs and mass events, with sanctions of up to six months in prison, according to reports from newspaper Milenio.
So far, neither Texcoco authorities nor organizers of the Feria del Caballo have commented on the incident. Billboard Español has sent a requested for comment to Luis R Conriquez’s team but has not yet received a response.
The ban on narcocorridos in municipalities in the State of Mexico adds to similar measures in other regions of the country, following controversy sparked by the projection of images of a famous cartel leader at an auditorium of the University of Guadalajara in Jalisco on March 29 during a concert by the group Los Alegres del Barranco. This incident led to the U.S. revoking the work and tourist visas of the group’s members.
On Friday (April 11), the Jalisco government introduced a bill to reform the law against the glorification of crime in public or private performances. This initiative “empowers municipalities to regulate, and if necessary, prohibit and sanction musical groups that engage in any type of glorification of violence,” according to a post on X.
Mexican president Claudia Sheinbaum, through the Secretary of Culture of the Mexican Government, announced this week the binational contest México Canta (Mexico Sings), which seeks to encourage young artists — especially those in the trending genre of corridos tumbados — to create songs that don’t glorify violence or drugs.
Four people hospitalized after being rescued from the rubble of a roof collapse at a popular nightclub in the Dominican Republic died overnight, raising the death toll to 225, health officials said Saturday (April 12). Officials said 189 people were rescued alive from the rubble of the popular venue in the capital Santo Domingo. More […]
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
Eslabon Armado Inspires Students in NYC
Mexican music superstars Eslabon Armado made a special visit to Baruch College in New York City to participate in Eres Arte: A Panel con Eslabon Armado. The event, moderated by Billboard Español’s Isabela Raygoza, was inspired by a creative student-made video imagining the band visiting their college to perform and speak as a playful alternative if unable to attend their concert.
With about 150 students, the panel offered a rare opportunity for the young fans to engage directly with the Mexican-American group where they shared their journey, from their origins as a family group to their rise to fame. The discussion touched on their leap into independence with their own label, Armado Records, and their excitement about their upcoming tour in Mexico, where they’ll play live in the country of their ancestry for the very first time. “We want to tell our story to people that are our age, that are maybe inspired by us, that just want to make a change in their lives or want to superarse,” frontman Pedro Tovar shared during the discussion. Following the 30-minute panel, Eslabon Armado treated the crowd to an intimate live performance, playing new releases “Esa Noche,” “Eres Arte