Latin

Chayanne strides into a rehearsal space at Blue Dolphin Studios in Miami, dressed in black from head to toe — tight pants and shirt, crisp blazer, formal leather shoes — and warmly embraces his manager, his assistant, his creative director. He then extends his hand to greet the photographer waiting for a cover shoot. “Nice to meet you,” he says with a broad smile. “I’m Chayanne.” 
“I think we all know who you are here,” I say lightly, but Chayanne stops and turns to look at me. 

“No,” he tells me without reproach, his smile intact and his voice firm. “My dad taught me that no matter where you are, you say hello and introduce yourself. You can’t assume people know who you are.”

Trending on Billboard

And just like that, this encounter becomes another among a long list of anecdotes about Elmer Figueroa Arce, better known as Chayanne. The artist who goes out to dinner and gets up multiple times to greet his fans. The performer who’s first to arrive at rehearsals and the last to leave. The star who greets housekeepers by name and dances with them in the hallways. The guy who runs in the mornings, alone.

“He is an exemplary father, an exemplary husband; good-looking, tall; he dances; he’s the perfect man,” says Henry Cárdenas, CEO of Cárdenas Marketing Network, which has produced Chayanne’s tours for decades, including his upcoming global arena trek. “He’s been a guy untainted by scandal. [Chayanne has been married to Marilisa Maronesse for over 30 years and has two children with her: Lorenzo and Isadora, the latter also a singer.] I’ve known him for years. I’ve spent a lot of time with him, and what you see is who he is. He’s the guy who interrupts his golf game to take a photo with a fan.”

Today, at this studio in Miami, Chayanne reveals yet another facet of himself: that of the impeccable perfectionist who, at 56 years old — and looking 15 years younger — is preparing to start the longest tour of his career.

The Bailemos Otra Vez (Let’s Dance Again) tour, which takes its name from the hit album released last year, begins Aug. 21 at the SAP Center in San Jose, Calif. It will stop in 40 arenas in 39 cities in North America, ending in Miami on Dec. 15, and then continue to Latin America and Spain. 

Chayanne photographed on July 18, 2024 at Blue Dolphin Studios in Miami.

Mary Beth Koeth

“You’re backstage, you haven’t come out, they dim the lights, and everyone starts shouting, ‘Chayanne, Chayanne!’” he replies when I ask how he stays motivated after so many years of performing. He closes his eyes for a moment.

“It’s awesome. Because it’s been many years, but it’s an inexplicable feeling … I started at 10 years old, and I just turned 56. I say it calmly and with joy, because I feel so good, and I have lived the stages of my life with passion, with joy, with emotion. And I have also grown professionally, personally. All of that has shaped the person you have in front of you, but also the people who are going to see the show. Because I didn’t do this alone. They all grew up with me too.”

Talking to Chayanne feels a little like talking to a close friend, albeit a super handsome, super charismatic one who also happens to be among the most revered Latin artists in the world.

Today, we’re chatting in front of a rehearsal stage, designed to exactly replicate his tour set, where he has been practicing seven hours a day for the past six weeks. This interview break is an anomaly, because when Chayanne is in tour prep mode, he shuts down everything else — though he has been preparing for this for decades.

Chayanne began his professional music career at the age of 10. As a member of Puerto Rican boy band Los Chicos, he played stadiums, traveled on private planes and celebrated birthdays in hotels with cakes sent by fans.

But it was later, when he signed with Sony as a solo artist, that he became a true international star. The name Chayanne, which sounds like a stage moniker, is actually his given name (his mother was a fan of 1950s TV show Cheyenne), although it’s not on his birth certificate.

“As a kid, they called me ‘Chancito,’” Chayanne says. “People who really loved me — my mom, my grandma — called me Chancito. You know, the diminutive we use when we’re little. Fortunately, the ‘ito’ eventually dropped out and it became just Chayanne.”

Today, more than 40 years later, Chayanne has accumulated a catalog of hits that includes more than 49 entries and 29 top 10s on Billboard’s Hot Latin Songs chart, a record surpassed only by Enrique Iglesias and Luis Miguel among male artists.

In 2023, Chayanne released Bailemos Otra Vez, his first studio album in nine years (on Sony, his longtime label), which debuted in August in the top 10 of the Top Latin Albums chart, his 15th album to do so — making him only the second artist in history (the other is the late Rocío Dúrcal) to achieve a top 10 on the chart in every decade from the 1980s until now.

Simultaneously, Chayanne’s single “Bailando Bachata” became his seventh No. 1 on the Latin Airplay chart, where he has already placed 35 songs. The track was No. 1 for 15 weeks, marking a resounding return for Chayanne, who hadn’t had a No. 1 on that chart in 16 years.

And yet, Chayanne hadn’t gone anywhere. During the heyday of reggaetón in the early 2000s, his pop sound — a mix of heartfelt ballads and uptempo dance fare — endured, and his tours continued to be enormous and constant. The last one, in 2019, grossed $28.3 million and sold 311,000 tickets across 49 shows, according to Billboard Boxscore, becoming the second most successful Latin tour of that year, after Luis Miguel.

Chayanne photographed on July 18, 2024 at Blue Dolphin Studios in Miami.

Mary Beth Koeth

Plenty of legacy Latin artists tour regularly and sell massive amounts of tickets: Marc Anthony, Ricardo Arjona, Alejandro Fernández and Ana Gabriel, to name just a few. But Chayanne’s fan base, made up largely of women ages 50 and older, is particularly loyal, at least in part, Cárdenas says, because Chayanne’s career has been devoid of scandals. “We Latinos tend to support those idols of ours that have been ‘clean.’ There’s no dirt on Chayanne.”

It also partly explains why Chayanne’s music endures. Beyond their catchiness as hit pop songs, “Tiempo de Vals” and “Yo Te Amo,” for example, are still favorites at quinceañeras and weddings, respectively, passed down from mother to daughter, with multiple generations going together to Chayanne’s shows.

When the COVID-19 pandemic hit in early 2020, Chayanne was forced to cancel his Desde El Alma tour after 113 shows, with all of South America still left to play. There was a silver lining: With a clear schedule, he finally had time to think about an album.

“Chayanne is an artist who focuses on one project at a time, and if he’s in tour mode, everything is dedicated to the tour,” says Patty Vega, his manager of 30 years. And although he hadn’t released new music prior to the trek, “it didn’t mean he wasn’t listening to material or wasn’t doing his homework. Everything was being finessed.”

“When you release an album, you’re always thinking about what’s going into the tour, because touring is part of my life,” Chayanne says. “Performing live for fans is what I’ve enjoyed most in my career. In other words, the tour was planned; we just didn’t know when it was going to happen. A tour demands dedication. You know you’ll need months of rehearsal, exercise, new eating habits. It’s a responsibility.”

The Bailemos Otra Vez tour, like all Chayanne treks, was conceived as an invitation to take a tour of his career. However, because it will promote his new album and follows five years away from the road, as well as a pandemic, the name took on new meaning.

The process began more than a year ago, when Chayanne sequestered himself to review his setlists from over the years, including the order of songs, arrangements, mood boards and stage production for each.

“Chayanne has an extremely extensive catalog. Getting things out of the setlist isn’t easy,” says Cheche Alara, the renowned music producer (Annie Lennox, Camila Cabello, Natalia Lafourcade) who has served as musical director for Chayanne on four of his tours over the past 10 years. He began working on the Bailemos Otra Vez tour months ago, adding five songs from the album to Chayanne’s classic repertoire.

Chayanne photographed on July 18, 2024 at Blue Dolphin Studios in Miami.

Mary Beth Koeth

From a musical point of view, Alara says that this time around “our vision is different. It’s very rare that we do something the same from tour to tour.” Asked to sum up the tour’s concept in a single word, he replies: “Gratitude.”

Chayanne “wants to thank his fans who have been with him for a long time,” Alara says. “He is not only an extraordinary artist but a very beloved artist, and the more you work with him, the more you realize that it’s not a facade.”

And he’s beloved for far more than his artistry. When I ask if at any point in his career, especially after he scored his first big hits, someone sat him down and explained what success entailed and how to behave in the face of it, he looks at me with surprise.

“That’s what I call values, principles,” he says. “That comes from before, from when I was a kid. It’s everything that I try to transmit and have tried to transmit at home with my children. In my career, I always felt support from my parents. From my dad, a home, food, respect. And from my mom, the romantic part: music, parties, the ‘Come, let’s dance.’ It’s been a beautiful balance. But it all came from my childhood.”

From the beginning of his career, for example, Chayanne made it his mission to go to every Latin country in which his music was released and promoted, visiting every major city and each essential music person in it. “It was going to Venezuela and saying hello, to Argentina, to Puerto Rico, Mexico. It meant shaking hands with every label employee, every radio station owner, every promoter.”

That philosophy extends to his daily life today. Although Chayanne keeps his personal life just that, he embraces his role as a public figure with gusto.

Beyond being accessible to fans when he’s out and about, since the pandemic, Chayanne has become an avid social media devotee. A few weeks ago, he even posted a shirtless photo of himself in his bathing trunks on Instagram that generated commotion among his 10 million followers, with nearly a half-million likes and thousands of comments.

“I have a problem, Chayanne used to be my dad. Now, I want him to be the father of my children,” wrote one fan. “Patrimony of humanity!” wrote another. “What a beautifully-done piece.” “The most beautiful man in all Latin America!” The list goes on and on.

“Oh, my God. Let me cover myself!” he says with a laugh. “OK, yes, I read some of the comments,” he admits. “Some were very cute, very lovely. Like, ‘If you’re going to take off your shirt, why stop there?’ I mean, really,” he says, blushing a bit.

How about his daughter, Isadora, I ask. What did she think of posting that photo?

“She took it!” he says, laughing.

Chayanne photographed on July 18, 2024 at Blue Dolphin Studios in Miami.

Mary Beth Koeth

Chayanne keeps those fans in mind when planning a tour. “Chayanne thinks about the audience and the fans first. It’s not about what he wants to do but about what the audience wants,” says Nancy O’Meara, Chayanne’s choreographer and creative director of 27 years.

Choreography in particular is essential to a Chayanne tour. He’s an accomplished dancer and participates in all numbers alongside the eight dancers (four men and four women from all over the world) who O’Meara trains at her Los Angeles studio.

The entire team then moved to Miami to rehearse with Chayanne every day, from 11 a.m. to 6 p.m., here at Blue Dolphin Studios, where he keeps a keen eye on all details of the performance.

“He always rehearses as if he were in front of a live audience,” says O’Meara, who has also worked with John Legend and Charlie Puth. “I don’t know anyone else who has such a level of detail.”

At 56, he can still sing and dance for almost three hours nightly — and on this tour, he’ll do just that for 18 months. His stamina in part comes from the discipline he’s developed since childhood, but at his age, his lifestyle matters as well. An athlete who loves golf and water sports and runs daily (“because I like it — I’m not running away from anything!” he says with a laugh), he has also been doing Pilates for the past three years, “because it stretches my body and strengthens my muscles and that’s what I need.”

He’s quick to joke that he keeps expectations for himself within reason. “What I can’t do, I’m not going to do,” he says, laughing. “But [what] I will say is, it’s a dynamic show.”

Chayanne is not high maintenance on the road. His needs are, for a touring superstar, fairly basic: good transportation (a private plane is standard), a gym (he’ll take weights to his room to work out there) and a good bed, “because after the show what I want is to take a shower and go to sleep.” Perhaps he’ll also indulge in a nice meal: “I like to eat well.”

Before every show, he’ll do a meet-and-greet, take photos with fans and, finally, get a little alone time. But that’s not what he ultimately craves.

“I’m restless, like a lion. I can’t wait to start,” he says, his eyes lighting up. “Look,” he adds, pointing to his leg, which is bouncing excitedly. “I pray and hope that everything goes well, that people enjoy themselves. I pray to my mom, to God.

“And then you go out on that stage and all that love that’s coming at you, you can’t describe it. I literally see my life flash before my eyes, because it has been my life. It is a whole life that I have dedicated to music.”