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In February of this year, Natti Natasha took the stage in Miami and performed music from her new album, Natti Natasha En Amargue, live for the first time. Backed by a full live band, Natti didn’t sing provocative reggaetón or commercial pop. Instead, she dove into the pure amargue — or bitterness — of bachata, the traditional music of her native Dominican Republic.
But for Natti, this wasn’t just her first full bachata album; it was also entirely written and produced by Romeo Santos, the superstar known as the King of Bachata. The collaboration between the genre’s biggest name and possibly the best-known female Dominican artist today has already paid off. En Amargue debuted at No. 6 on Billboard’s Top Tropical Albums chart in February, and by April, the single “Desde Hoy” became Natti’s first No. 1 as a solo artist (not part of a collaboration) on the Tropical Airplay chart.
Beyond the album’s success, it’s a “full-circle” moment for Natti. “I feel like in every area of my life, after working so hard for so long, I’m finally at a place where I can just enjoy my music,” she says.
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Natti Natasha (real name Natalia Alexandra Gutiérrez Batista) has had one of the most successful careers in contemporary tropical and urban music. She first hit Billboard’s charts in 2012 alongside Don Omar with “Dutty Love,” which reached No. 1 on the Hot Latin Songs chart. Since then, Natti has racked up 34 entries on the Latin Airplay chart, including 10 No. 1 hits, and her debut album Iluminatti landed in the Top 10 of the Top Latin Albums chart in 2019. She’s experimented with pop and dance, but above all, she’s become known as a trailblazer of melodic, lyrically bold urban fusion music — anchored by her exceptional voice.
But her journey hasn’t been easy. Natti emerged in a time when reggaetón by women was largely overlooked and far from commercially successful. She had the image of a pop artist, but her music was often unapologetically sexual. It was hard to put her in a box, and earning respect as a confident, feminine woman in a male-dominated urban music world was no small feat. Two years ago, the foundation she worked so hard to build was shaken when her husband and manager, Raphy Pina, was sentenced to 41 months in prison for illegal possession of firearms. At the peak of her career and with a one-year-old daughter, Natti had to navigate uncharted waters. Now, she’s back on the charts — with the artistic touch of Santos, the emotional support of Pina (who’s back home), and the love of daughter Vida Isabelle, who will turn four in May.
This year, Natti Natasha will be honored at Billboard’s 2025 Latin Women in Music event with the Unstoppable Award, recognizing both her extraordinary music career and her resilience in the face of adversity.
What does receiving the Unstoppable Award mean to you?
This award means so much to me. Being recognized as “unstoppable” makes me reflect on everything I’ve been through — every obstacle I’ve had to overcome, every tear, every sacrifice, every moment I had to be strong even when I was breaking inside. To me, being unstoppable is loving what you do with your whole heart. It’s getting back up a thousand times, even when the world tells you that you can’t. It’s being a woman, being a mother, being a proud and strong Latina. Today, I embrace the Natti who started this journey with fear but had huge dreams, and I thank her for never giving up. This award is for everyone who keeps fighting with their head held high. Because together, we’re unstoppable.
Natti Natasha En Amargue was written and produced by Romeo Santos, who also worked with you on the remix of your hit “La Mejor Versión de Mí.” Had you known each other for a long time?
I’ve always been a huge fan of Romeo, but I didn’t actually know him. I first met him during the video shoot for “La Mejor Versión de Mí” in 2019, when we did the remix. I never in my life thought Romeo Santos would want to do a remix of one of my songs. I remember being in New York, getting ready for the video shoot, and my manager came over and said, “I want to play you something real quick.” He hit play, and I heard the percussion and Romeo’s voice. I didn’t say a word — I just started crying. I’m one of those people who cries when they’re happy. I couldn’t believe someone like him noticed me, my voice, and my song.
You’ve recorded so many songs. What was different about making a full album with Romeo?
First, we sat down and talked about what each song was about — because every song has a story, a concept. One thing I love about Romeo, which is something I have too, is his attention to detail. The “why,” the concept, the story — he explains everything. For every song, he’d sit in a little chair right inside the recording booth while I was at the mic. After he explained the meaning behind the song, we’d go line by line, and sometimes even word by word. The songs evolved. Every single one is so special. For every note, every breath, every way of delivering a line, Romeo was right there with me.
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This album, En Amargue, has been in the works for years. Why did you wait to release it?
I was waiting, just like I was waiting to get back on stage and sing again. This project is so important, so beautiful, and so personal. I wanted to wait until my family was whole again, until our home was complete [and Pina was back]. It’s a blessing because now we have balance, and we have chemistry. This business isn’t easy. A lot of people say it’s hard for couples to work together, but for me, it’s been the perfect formula.
Did you feel incomplete without Raphy back?
Of course, [but] I had my daughter, and she made me happy. For her, I stayed focused on making music and keeping her happy. I worried a lot about that, and I did it. You know, as a mom, that’s just the law. But Raphy was such a big part of this project, and he cared about every little detail. My team is my family, and a key piece of the puzzle was missing. We deserved to enjoy this moment together. Because this is a moment to celebrate the project, not stress over it. Good music shouldn’t be rushed or forced — it never dies.
This album is very artistic and so different from something like Nasty Singles, which you released in 2023. Those are pretty spicy tracks. Do you ever regret any of the music you’ve put out?
Never. There’s not a single song I’ve recorded that feels like “filler” or makes me feel unsure. Every song — even if it’s just a party anthem — you never know what could happen. And I enjoy the process so much in the studio; it’s such a beautiful experience. I always love sharing different moments and music with my fans. At that time, Natti Natasha was living through that particular chapter of her life. So my music grows with me. You keep living, you keep creating, and you share that growth with the people who’ve been with you along the way.
And what stage are you in now?
When I first came to New York from the Dominican Republic, I didn’t know what kind of music I wanted to make. I took a chance on reggaetón and grew from there. I faced a lot of struggles because I was chasing this dream without knowing if it would ever come true. At one point, I thought, “Wow, this music career is such an uphill battle.” Then, when Raphy had to leave, I kept going and faced a lot of criticism just for being a woman. But I thought, “I’m not going to let this bring me down.” Now, with Raphy back, I look back at all those moments, and I realize I never stopped. I always pushed forward. And now, everything makes sense. When you’re in those moments of confusion, you kind of close yourself off. But thank God, I focused on my daughter, I have my family, and I released Natti Natasha En Amargue, which to me is on another level. I feel like, in every area of my life — because I’ve worked on all of them for so long — I’m now in a place where I can enjoy my music, not stress over it. I feel like I’m in a stage of growth where people are starting to appreciate Natti Natasha’s artistry more. It’s like I’m climbing all these steps in my career that are taking me to a whole new place.
The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.
Check out Billboard’s Latin Women In Music 2025 executive list here.
The first time Chiquis felt that she was making an impact with her music was with the release of her fourth studio album, Abeja Reina, in 2022 — eight years into her career.
“I felt confident by that time. I felt like this is what I was meant to do,” she tells Billboard. “I went to perform at El Lunario with that album. My fans in Mexico hadn’t seen me in a long time, and a lot of people were saying that I looked and sounded different on stage. Bringing the songs to the stage gave me that push of, ‘This is who I am and I’m finally here!’ It was an album where I was kind of unapologetically being myself, and I think that resonated with people. They felt that.”
The set earned Chiquis her second Latin Grammy Award for best banda album in 2022. She first won the same award with Playlist in 2020 and is the current titleholder with Diamantes (2024), making history as is the first and only solo female singer to date to win the award.
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As the eldest daughter of the late Jenni Rivera, Chiquis (real name: Janney Marín Rivera) embarked on her own singing career in 2014, two years after her mother’s passing in a plane crash in 2012. Her debut single, “Paloma Blanca,” was a tribute to La Diva de la Banda, earning her first top 10 Billboard hit on the Latin Digital Song Sales chart. The heartfelt song also became her breakthrough on Hot Latin Songs, debuting and peaking at No. 36 that same year.
Over the course of her 10-year career, the Mexican-American singer has earned 12 entries on the Regional Mexican Airplay chart, with three of those reaching the top 10. Notably, her highest-charting single, “Mi Problema,” climbed to No. 7 in December 2021. She also dominated the Top Regional Mexican Albums chart, securing two No. 1 albums: Ahora in 2015 and Entre Botellas in 2018.
But her accomplishments extend far beyond music. She’s also a philanthropist and entrepreneur, who will be honored with the Impact Award at 2025 Billboard Latin Women in Music event on Thursday, April 24 for her “professional endeavors in the music industry and society at large,” and for pushing boundaries and sparking change in both music and culture.
“I have to use my voice, not just to sing, but to send light and radiate love, and talk about the things that really matter to me,” says Chiquis, who in tandem with her musical career also launched her Boss Bee Nation initiative in 2014, to help those in need. “A lot of artists are afraid to speak their truth or stand behind what they believe in because it might affect and trickle their streams, but I don’t like to worry about that. I feel that if I’m my authentic self and use my platform for things that I believe in, and my heart is in the right place, you’re not going to lose the people who are important to you.”
Chiquis Rivera poses in the press room with the award for Best Banda Album “Diamantes” during the 25th Annual Latin Grammy Awards at the Kaseya Center in Miami, Florida, on November 14, 2024.
ZAK BENNETT/AFP via Getty Images
Her platform became key to continue elevating the Latino community.
“We began giving out scholarships because I’m a huge advocate for education. Knowledge is power,” she elaborates. “Then, I adopted families for Christmas. If they couldn’t afford a nice holiday, we started doing that. We’ve also taken music, gifts, and donations to the farm workers in the fields. Anything that my heart points me to, that’s where I go.”
Below, Chiquis shares more on how she’s forging her own path.
Which artist made you believe you could have an impact outside of music?
The only person I can think of is my mom because she was a businesswoman. Business was my first love, and I saw that she did it well. That’s one thing I want artists to know about, the business side of music, and I’m so grateful to have that school with my mom. For sure, she was the person who made me believe, 100%, that I could do both things — be in music and a business owner.
Besides my mother, the artists who have impacted my music career have been, of course, Shakira, Ana Gabriel, Celia Cruz, Selena, even Karol G. Seeing everything that Karol’s been doing completely inspires me to this day. Carla Morrison, how vulnerable she can be in her lyrics — it’s helped me to write differently, especially in the moment I’m in right now.
How has your experience been as a woman in regional Mexican music, which is still a still male-dominated genre?
I love to see how our genre has grown so much, and how the men are more accepting of women in the space. I was there when it was a big taboo. I saw it since I was very little with my mom — her wanting to sing, and people questioning her. Now I have so much compassion for my mom, but that’s exactly who we needed: the women who are daring. It still is very male-dominated but not as much as before, and I love that we can push through. Someone like Jenni Rivera really paved the way. Today, I see more unity among women in regional Mexican, and the more united we are, the more powerful we’ll be. I love to be able to represent women and be a voice in this genre, because las mujeres pueden … abso-freaking-lutely!
What does your state of mind look like going into 2025, and how do you plan to make this year more impactful than 2024?
I took a little bit of soul space to reconnect with myself and what I wanted to write about. I think it’s very important to get passionate and fall in love all over again with my art. This time I’ve taken for myself has helped me to get inspired. Last November, I felt something shifting in me. I didn’t know what was going on, but I felt different. I think winning the third Latin Grammy marked a turning point in my career. I feel a different type of confidence. In early February, I felt the epiphany and began to understand the change in my life. I had my creativity blocked, and I didn’t know what was happening, but then I realized that I needed to look inward. I did a spiritual retreat for three weeks, and it helped me tremendously, to the point that I want to sing things I never sang about.
This year, I have my new series called Foodie on the Go; my Chiquis Sin Filtro show on VIX is in its second season; my podcast Chiquis and Chill is in its fourth season; I have my first children’s book called The Girl Who Sings to Bees coming out in July, which I’m very excited about; and I’m already going to the studio to start music. A lot of different music is coming, but still with that special Chiquis sauce. Also, I think I’m going to start touring towards the end of the year. Sometimes you need to take a step back and look in to get inspired again.
What does receiving the Impact Award mean to you?
I’m so grateful I can cry. It means so much because for a long time, I thought I believed in myself, but it was superficial in a way. Now, I can tell you that I really believe in myself, and to know that it’s had an impact and inspired other people, that is why I’m here and part of my mission. Everything that I’ve been through, all the adversities and criticism, has been worth it, because if I can inspire one person and impact their life so that they can follow their dreams, that to me is worth every tear and every late night. I’m so honored and grateful to get this award. It’s been tough, and moments like this make me feel like people are recognizing my hard work. It’s truly an effort.
The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.
Read Billboard’s Latin Women In Music 2025 executive list here.
In 2019, pop star Belinda earned her first Billboard top 10 hit. That rarified chart milestone didn’t come from a pop hit, but rather, from “Amor a Primera Vista,” a cumbia sonidera with Los Ángeles Azules, Lalo Ebratt and Horacio Palencia that peaked at No. 2 on the Regional Mexican Airplay chart. It was the first time that Belinda entered the chart, a feat that underscores not just the artist’s versatility but her resilience.
Co-written by Belinda, Descemer Bueno and Palencia, the track that fuses traditional Mexican cumbia sounds with soft hints of reggaetón not only marked the Spain-born, Mexican-raised star’s return to the Billboard charts after four years, but it also introduced a bold new sound that she had never done before, and ultimately the música mexicana era she’s in today.
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Thanks to that capacity for continuous reinvention, the singer and actress is receiving the Evolution Award at the 2025 Billboard Latin Women in Music gala on Thursday, April 24.
“Life has been a journey full of learning, growth, and constant evolution — both personally and artistically,” she tells Billboard. “This recognition not only celebrates my career, but also the power of reinvention and continuing to explore new chapters. I feel more inspired than ever and excited to share this new musical era. Being honored on a night that celebrates such powerful and talented women makes this moment even more special.”
Though the artist born Belinda Peregrín Schüll has a trajectory that spans 25 years, she admits she hasn’t had time to stop and truly reflect on the moment she became a bonafide Latin star.
“I keep working while having many goals, and to be honest, I don’t think I’ve ever, at any point in my life, thought ‘Wow, I made it!,’ which is something I should do,” she says. “I’m always thinking about new ideas, new songs, new challenges, new projects, but I’ve never taken the time to think, ‘Okay, I’ve achieved all this.’ ”
But she has achieved a lot, and along the way, rightfully earned her place in the Latin pop realm.
Belinda was only 10 years old when she was cast as the lead in the Mexican children’s telenovela Amigos x Siempre in 2000, but it was her self-titled debut album that catapulted her into the musical spotlight three years later. The set — home to her timeless pop tune “Ángel” — earned her a first top 10 entry on a Billboard chart, reaching No. 6 on the Top Latin Pop Albums chart in 2003. Her four studio albums since, including Utopia (2006), Carpe Diem (2011), and Catarsis (2013), have also entered the top 10 on the chart.
Meanwhile, hits such as “Bella Traición,” the Pitbull-assisted “Egoísta,” and “Amor a Primera Vista,” have displayed her ease to navigate different genres from rock to EDM to reggaetón to cumbia. Never one to shy away from experimentation, Belinda has now branched out into música mexicana, tagging her new fare as “Beli Bélica” in a wink to the genre’s corridos bélicos. However, Belinda’s songs steer away from drug dealer exploits and rather focus on lyrics about heartbreak and being coquettish.
“The first corrido tumbado artist I heard was Natanael Cano. He was the first one who made me say, ‘Wow, Mexican music sounds different. It doesn’t sound like it used to,’ ” she recalls. “At that time, someone also told me: ‘You’re a woman, you’ll never be able to sing corridos or regional music, because it doesn’t suit you.’ They told me I couldn’t sing it because it was for men and that I would look ridiculous. And a couple of years later, here I am singing that style.”
Defying all odds, Belinda officially evolved into her corridos era with the release of “Cactus” in Jan. 2024, which also marked her debut single with Warner Music México after signing an exclusive record deal in Aug. 2023.
“I’d been thinking about doing corridos tumbados for a couple of years, but it just sort of happened,” she explains. “ ‘Cactus’ was a song that started out written in a notebook; it didn’t really have a melody because it was a feeling I had to express, and suddenly we turned it into music. We knew it was the right song at that moment, and that it would represent a new musical phase in my life.”
That new phase was shortly followed by her first collaborative effort with Natanael Cano in “300 Noches,” which she coined as a “corrido coquette” because of its dreamy pop undertones; “La Mala,” an unapologetic trap-corrido; and her team-up with Tito Double P on “La Cuadrada,” which secured a No. 23 spot on the Regional Mexican Airplay chart in March.
“I know there are many who don’t like it,” she says of her Beli Bélica era, but if there’s anything that her música mexicana collaborators have taught her, it’s to “go with the flow.”
“I’ve learned not to take everything so personally and to listen to myself,” she elaborates. “To listen to what I feel, what I think, and what I like, because no one is going to agree with you 100% and no one is going to have your vision 100%, and as long as you’re happy with what you’re doing and writing, the audience will accept it well because you’re doing it from the heart.”
Belinda & Tito Double P
Bri Diez
And even though she found a new sound — while also being active on social media and connecting with new and loyal fans — Belinda remains true to her pop essence. Her single, “Jackpot,” with Kenia Os, peaked at No. 10 on the Latin Pop Airplay in February.
“Belinda isn’t a musical genre,” she emphasizes. “I’ve been through all the musical eras, and my favorite word to describe my career is versatile. It’s the perfect word to define my style. Now, with Mexican music, we’re going back to the basics. It reminds me a lot of how music used to be. I love that I can go back to what it was like to make a song with real instruments and not rely on a computer program. It feels like I’m going back to what music used to be.”
Now, with her new “go with the flow” mentality, Belinda says a new studio album is on the horizon, one that she’s creating specifically for those “independent women who are completely irreverent but at the same time strong, sexy, fun.”
But first, she’s taking it easy.
“I’m trying to rest because in 2024 I didn’t rest at all. I spent almost all my time writing the album. It was a lot of emotions in one year. This year I’m going to take the time I need to finish my album. I just want to enjoy every moment, every stage, every project,” she concludes.
The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.
Read Billboard’s Latin Women In Music 2025 executive list here.
The Latin Recording Academy announced Tuesday (April 22) that the 26th annual Latin Grammy Awards will be held Thursday, Nov. 13, at the MGM Grand Garden Arena in Las Vegas. This marks the 15th time that the ceremony will be held in Sin City. Most recently, the awards ceremony had been held outside of Las […]
The impressive career of Colombian reggaeton superstar Karol G is the focus of new documentary Tomorrow Was Beautiful, which has unveiled its trailer today.
Set for release on May 8 and produced by This Machine, Interscope Films and Bichota Films, Karol G: Tomorrow Was Beautiful takes an in-depth look at Karol G’s impressive rise to fame as one of the biggest Latin musical artists of all time, and how she defied the odds along the way.
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The documentary is directed by Cristina Costantini, who serves as a producer alongside R.J. Cutler, Elise Pearlstein, Trevor Smith, Kristofer Ríos, Alex Simmons, and Mariem Pérez. Mark Blatty, Margaret Yen, John Janick, and Nir Seroussi also join as Executive Producers.
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“Karol G was told her dream was too big, that she was the wrong gender, and from the wrong place, to ever be a global star,” a synopsis of the documentary notes. “But only fools bet against a Bichota.”
The film traces Karol G’s beginnings in Medellín, Colombia along her journey to international stardom, including the release of chart-topping albums such as 2023’s Mañana Será Bonito (the first all-Spanish-language album by a woman to top the Billboard 200) and its accompanying record-breaking tour.
“I told the team, ‘I have this idea. Let’s do a stadium tour,’” she remembers in the trailer. “The first stadium tour by a Latin artist in history. And everyone started like, ‘Caro, no.’” Karol G’s instinct ultimately paid off, with her 65-date trek grossing $313.3 million and selling 2.3 million tickets to become the highest-grossing Latin tour of all time by a female artist.
“Since I was a child, people told me: ‘Karol, this dream is not for you,’” she adds in the trailer. Paired with exclusive behind-the-scenes footage and in-depth interviews with Karol G and those close to her, Karol G: Tomorrow Was Beautiful traces an entire career spent defying the odds to reach dizzying new heights.
“It’s a rare look at the unique determination, raw talent, and relentless work ethic that has launched Karol G to superstardom and paved a path for future generations of Latinas,” the synopsis concludes.
If there’s one act that might’ve seemed unexpected at this year’s Coachella Valley Music & Arts Festival, it’s Los Mirlos, the iconic Peruvian group whose distinct blend of psychedelic cumbia conjures the mysticism and vibrant energy of the Amazon jungle.
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In their native country, Los Mirlos (named after the blackbirds of the Peruvian jungle) are legends, who have carved out a legacy that transcends generations. Today, founder and lead vocalist, Jorge Rodríguez Grández, plays alongside his two sons, Jorge L. Rodríguez (musical director, pianist and guitar) and Roger Rodríguez (vocalist and guiro), who joins occasionally. They are joined by Danny Johnston (lead guitar), Dennis Sandoval (bass), Carlos Rengifo (percussion), Genderson Pineda (drums) and Junior Soto (second vocalist).
Beyond Peru’s borders, the seven-member group remains relatively unknown, much like many folk-rooted acts around the globe that thrive primarily within “world music” circles. Yet, the band took to the Sonora tent at Coachella in Indio, California, for two consecutive weekends, captivating a crowd of nearly 5,000 fans with electrifying performances that seamlessly fused echo-laden keyboards and hypnotic electric guitar riffs into their signature psychedelic cumbia sound.
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“It’s been extraordinary,” a tired Rodríguez Grández tells Billboard from Washington D.C., hours after the group’s second Coachella set. “We are so happy that they reached out to us, because we have been promoting our Amazonian cumbia vigorously, it’s what we represent. We come from Moyobamba in Peru, then moved to Lima, and have been recording since 1973. We never stopped.”
After the Coachella announcement, a furor followed: Los Mirlos had made history as the first Peruvian band to perform at the festival, bringing Amazonian cumbia to the global stage. It was a testament to the unwavering support from their dedicated fanbase over the years for the group’s untamed and profound echo of the jungle spirit.
Hailing from the lush landscapes of Moyobamba in Peru’s San Martín region, with a population of approximately 120,000 citizens (about the same as the Coachella capacity per day), Los Mirlos emerged in the 1970s as trailblazers of Amazonian cumbia, not only introducing this pulsating style to the world 50 years ago but also cementing their status as cultural pioneers.
Although Los Mirlos are well-known in neighboring countries, they have sporadically played in the U.S. Conversations to play at Coachella began after the festival’s team sought them out, tracking down the group’s manager to initiate the collaboration in 2023. “They were looking for us,” Rodriguez Grández remembers. “They wanted us to perform in 2024. They reached out to Javier, my son, our manager, in 2023, but we didn’t have enough time to get our working visas. So, we were on standby and resumed the conversation in 2024.”
Months before the initial Coachella conversation, the documentary La Danza De Los Mirlos — the directorial debut of Peruvian Álvaro Luque, written by Jorge Ossio Seminario and Emanuel Giraldo Betancur, which preserves the soul of the Amazon in its every beat through rare archival footage and intimate interviews — was released in August 2022.
“It was chosen by the board of filmmakers for the 26th Lima Film Festival, presented at the Gran Teatro Nacional,” Rodriguez Grández shares. “Of course, the director was very flattered that out of 300 films, they chose ours.”
The timing proved to be a boon, with a call from Coachella coming just after. “Alvaro Luque spent close to four years traveling and documenting Los Mirlos,” Mario Giancarlo Garibaldi, Artist Relations for Los Mirlos tells Billboard. “He finally released the documentary in late 2022, and it has been the catalyst for this new era. It made public the true story of the group and how charismatic and relentless Jorge Rodriguez, its leader and founder, has been.”
Los Mirlos
Jason Sullivan for DUPLA
Beyond the documentary release, however, the Los Mirlos brand was already firmly established. “We’ve performed at many festivals before,” Rodriguez Grández states. “We’ve been at Vive Latino in Mexico, the Luminato Festival in Toronto and the Cordillera Festival in Bogotá last year. But before the pandemic, we were at the Pitoonkatonk festival in Pittsburgh. We’ve even made it to Ruido Fest in Chicago. Plus, Los Mirlos’ record productions have been widely promoted in Latin America. This is in addition to social media and Spotify, which has been a strategic ally in helping our music spread worldwide.”
With their unmistakable sound, Los Mirlos brought their psychedelic cumbia (or chicha) beyond borders, solidifying their place as one of Peru’s most iconic bands. Their beats continue to resonate far and wide, inspiring a new wave of artists who draw from their pioneering melodies to keep the vibrant tradition of Amazonian cumbia thriving.
“We’ve collaborated with Renata Flores, Hit La Rosa, and other emerging acts,” Rodriguez Grández adds. “It’s a joy to team-up with young acts who have a different fanbase but who identify with Los Mirlos. There are also many established groups, orchestrated bands such as Agua Marina, Grupo 5, Armonía 10 from the north, other groups from the Amazon that are outstanding. We’re paving the way for other bands to have the opportunity to get to Coachella like us. That’s what happened in 1980 in Argentina, the first country we traveled to with our Amazonian cumbia. We spread our music throughout the country during the decade of 1980-1990, even until 1993, when other musical groups arrived.”
But to get to that next level of stardom is not just about availability, presence and collaborations — artists in Latin America, especially emerging bands, face insufficient resources and struggle due to lack of government financial support to help them access resources and build their presence and audience reach.
“Governments in Latin America provide financial support, through the Ministry of Culture like in Mexico,” Rodriguez Grández says. “In Peru, there is support, but lacks a bit. Outreach is as important, which is now happening more, where artists need to register to receive financial support. But it needs to be expanded further, as many groups don’t have the opportunities that Los Mirlos have. Our brand is recognized and well-positioned in the market, but emerging bands need more government support.”
Los Mirlos
Jason Sullivan for DUPLA
While Los Mirlos have built a strong reputation, it’s taken time to create pathways for their development, something achieved through dedication and a deep connection to their cultural roots. Their signature style is a clear subgenre of cumbia that blends hypnotic tropical rhythms with the rawness of the traditional Amazonian sounds, infused with psychedelic undertones.
“Our legacy is to maintain the original style of psychedelic Amazonian cumbia that emerged in ’73, which we continue to enjoy,” Rodriguez Grández adds. “The day I step aside, my children will continue with that style, because the world has shown me it is what it likes: the sound of the guitars that identifies the group, its personality, its identity. My grandchildren will come later, too; that’s my wish.”
It’s a true family affair, with even grandkids coming together to take part in rehearsals and share in the musical tradition. “My grandchildren are already attending rehearsals, playing the guiro — a Latin American percussion instrument — and the drums, and are learning to play the guitar too, and that’s nice, because one can rest easy knowing that this will continue: that’s the wish. Many along the way have asked me, ‘Don Jorge, why don’t you add trumpets, trombones, or saxophone? It would give it more weight…’ But no, I’ve kept it that way, buoyed by the synthesizer to vary some songs, but the essence is based on that bewitching guitar that gives our music its charm.”
In between the double-boiler Coachella sets, clad in flashy Amazonian-urban-styled uniforms co-designed with Adidas, Los Mirlos packed The Roxy Theatre in Los Angeles on April 14. As part of their Ayahuasca Tour 2025, they delivered a sold-out intimate show, serving as opening act for Seun Kuti & Egypt 80, one of the many renowned acts within their growing orbit. Adding to the desert energy, they met Camilo Lara of the Mexican Institute of Sound, and a handful of impassioned DJs who have included The Mirlos’ songs in their sets. “My joy would have been completed had I met Lady Gaga, at least for a photo,” Rodriguez Grández jokes.
Los Mirlos
Jason Sullivan
As for why “Ayahuasca Tour”: “We represent the jungle, and Ayahuasca is an ancient medicinal plant from our Amazon region,” explains Rodriguez Grández. “It’s a bark with healing properties, that guided by a shaman, extracts all the negativity of the body. Our song ‘Un Traguito de Ayahuasca’ has a positive message that conveys this.”
What’s next for Los Mirlos? “Well, we haven’t been to Japan, we want to visit Australia also,” muses Rodriguez Grández. “We are dropping a mastered version of our album El Milagro Verde on May 2nd, with new and classic songs produced by us. Also, a larger project is on the works, with very well-known artists, collaborations of new and classic songs. That’s going to be a bomb worldwide, I hope.” The album will be released via the independent label Revancha, founded by Peruvians Gino Pezzia and Alejandro León, with Marthin Chan as their new business A&R.
Rodriguez Grández says he would like Los Mirlos to be remembered with love, in every corner of the world: “The affection people have for us is great, and I feel very grateful to God because he gives us the opportunity to reach other generations; because their parents, grandparents, uncles danced to our music, now the youth is dancing as well.”
Los Mirlos
Courtesy Photo
On April 24, the third annual Billboard Latin Women in Music will honor Anitta, Belinda, Celia Cruz, Chiquis, Ha*Ash, Olga Tañón, Natti Natasha and Selena Gomez with special awards, celebrating these groundbreaking women who are shaping the future of Latin music.
The two-hour Latin Women in Music special, which will air live on Telemundo at 9 p.m. ET, will be hosted by 2024 Lifetime Achievement honoree Ana Bárbara, who will also be performing alongside Yahritza y Su Esencia on Thursday. As previously announced, Ivy Queen, La India and Tañón will perform a memorable tribute of Celia Cruz’s most iconic hits. The salsa star would’ve have celebrated her centennial this year.
Throughout the night, artists such as Adriel Favela, Amandititita, Eddy Herrera, Goyo, Lele Pons, Luis Fonsi and Aleyda Ortiz will present the night’s awards and recognitions to the celebrated women. This year’s honorees and honors are Anitta (Vanguard Award), Belinda (Evolution Award), Celia Cruz (Legend Award), Chiquis (Impact Award), Ha*Ash (Unbreakable Award), Natti Natasha (Unstoppable Artist), Olga Tañón (Lifetime Achievement Award) and Selena Gomez (Woman of the Year).
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How to Watch
The 2025 Billboard Latin Women in Music special will air live on Thursday, April 24, at 9 p.m. ET/8 p.m. Central, exclusively on Telemundo, Universo, Peacock and the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Performers
Ana Bárbara
Yahritza y Su Esencia
La India
Ivy Queen
Olga Tañón
Presenters
Adriel Favela
Amandititita
Eddy Herrera
Goyo
Lele Pons
Luis Fonsi
Aleyda Ortiz
Read Billboard’s Latin Women In Music 2025 Executive List here.
Pope Francis, the Catholic Church’s first Latin American pontiff, died early on Easter Monday (April 21). He was 88 years old.
“Dearest brothers and sisters, with deep sorrow, I must announce the death of our Holy Father Francis. At 7:35 this morning, The Bishop of Rome, Francis, returned to the Father’s house. His entire life was dedicated to the service of the Lord and His church,” Cardinal Kevin Farrell, the Vatican camerlengo said in a statement.
Born Jorge Mario Bergoglio in Argentina, Francis became pope in 2013 and charmed the world with his humble personality and concern for the poor. He suffered from chronic lung disease, and in February of this year, he spent 38 days at the Gemelli hospital in Rome for a respiratory condition that developed into double pneumonia.
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Following the news of his death, a wave of Latin artists shared their condolences on social media.
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“Rest in peace and power, Pope Francis, you opened hearts and minds and were fearless in your guidance,” Cuban-American singer Gloria Estefan wrote on Instagram. “Thank you for putting love first until your last moments on this earth.”
“Francisco, you didn’t want to please everyone, but rather to speak your mind and what was in keeping with Christ’s word. What a wonderful way to honor hope. Rest in peace, dear brother,” Spanish crooner Alejandro Sanz noted on X.
As for Colombian pop star Sebastian Yatra and the account manager of the late Argentine Leo Dan, both shared photos they had of the day they met the Pope, and captioned their posts with a similar sentiment: “vuela alto” (fly high).
Meanwhile, Puerto Rican rapper Residente shared a photo of a young Francis on Instagram Stories, stating that he is “unrepeatable, special, unique,” while Argentine duo Pimpinela and Argentine pop star Emilia expressed their love and respect, all on their respective Instagram Stories.
The next pope has not yet been named.
At the age of 10, Melody became a precocious phenomenon in Spanish pop with “El Baile del Gorila,” the lead single from her album De Pata Negra, which led her to embark on an international tour. Twenty-four years later, the singer and songwriter is facing the challenge of representing Spain at the 2025 Eurovision Song Contest, which will be held on May 17 in Basel, Switzerland.
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The song she will perform is “Esa Diva,” a pop track that’s both a vocal challenge and a manifesto of empowerment. “A diva is brave, powerful/ Her life is a garden full of thorns and roses/ She rises up dancing/ Stronger than a hurricane,” goes part of the chorus, in Spanish. With an intense performance and dynamic staging, Melody is aiming for more than just a show — a story with purpose and soul.
“I didn’t want to go with an empty dance song. I wanted it to have a message, strength, to speak about something that happens to all of us,” the artist explains in an interview with Billboard Español.
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The song has been widely embraced since its debut at the Benidorm Fest, evolving with new versions. The original was co-written by Melody and Alberto Fuentes Lorite and produced by Joy Deb, Peter Boström, and Thomas G:son. On March 13, a symphonic version was released, arranged by Borja Arias and performed by Melody alongside the RTVE Orchestra and Choir, adding a more cinematic and emotional dimension to the track.
“I wanted to show it in a different way. I’m a fan of soundtracks, and this song called for an orchestral treatment,” Melody says. “If a rhythmic song works as a ballad, it’s a great song.”
Beyond the music, “Esa Diva” has become a symbol. “The diva isn’t just the one who shines on stage –she’s the one who fights, the one who falls and gets back up. The one who supports other women. The one who is strong, but also humble,” Melody notes. And many people have found comfort and inspiration in this message. One of the anecdotes that has moved her most is about a young woman undergoing cancer treatment who listens to the song daily to gather strength.
Although this is not the first time Melody has tried to represent Spain at Eurovision — she did so in 2009 with “Amante de la Luna” — she feels that now is the right time. “If I didn’t do it now, I was never going to do it. It was the moment,” she adds. “I feel it, and I’m enjoying it like never before.”
Her victory at Benidorm Fest 2025 confirms this: She was the audience favorite, earning first place in the tele-vote with a solid 39%. Although the jury placed her third, the combination of both votes secured her direct pass to Eurovision.
With six albums released, tours across Latin America and roles in series like Cuéntame Cómo Pasó and Arde Madrid, the singer and actress has navigated genres and formats with ease. “It’s been many years. And here we are, with a good attitude, eager to sing and keep making the audience happy. What more could you ask for?” the performer of “Parapapá” and “Rúmbame” says with a laugh.
Meanwhile, she continues to bring her music across Europe as part of her pre-Eurovision tour, TheDIVAXperience. In recent days, she has performed in Amsterdam and London, presenting the new version of “Esa Diva” to specialized media and Eurovision fans. On April 7, the artist was welcomed in Dos Hermanas, her hometown, where she performed the song from the balcony of City Hall before a crowd. “The love from my hometown moves me. When you’re recognized at home, it feels different,” she says.
This week, she will participate in the PrePartyES in Madrid (April 18-19), where she will share the stage with representatives from various European delegations. Then, on April 23, she will headline a special farewell event organized by RTVE at Teatro Barceló before heading to Basel for the contest.
The staging for Eurovision promises a significant evolution compared to what was seen at the Benidorm Fest. Melody has indicated that the set design will include new visual and choreographic elements, aiming to make the most of the technical possibilities of the stage. “There will be new ingredients. It won’t just be a song; it’s a story I want to tell,” she says, making it clear that her proposal seeks to move audiences beyond the visual spectacle.
Recently becoming a mother, Melody, an independent artist and an advocate for meaningful lyrics, acknowledges that balancing it all is not easy: “I organize myself however I can. But my son recharges my batteries, and when I need grounding, I go back home.” Participating in Eurovision involves much more than stepping onto a big stage — it means enduring a level of media exposure, artistic pressure, and public scrutiny that is hard to match.
Regarding the flood of opinions surrounding this experience, Melody maintains a firm stance. “I value constructive criticism; there’s always room to learn. But destructive criticism doesn’t affect me. I’m not driven by that. I sing from the heart, and that’s why I’m here,” she says.
Her approach is not casual. Eurovision generates a massive volume of social media conversations every year, with millions of interactions, according to data from the EBU (European Broadcasting Union). The contest’s global audience exceeds 160 million viewers across its three shows, making it one of the most-watched musical events in the world. For any artist, the exposure is as immense as the challenge.
After the festival, Melody already has plans: a new single, a tour across Spain and a strong desire to reconnect with her Latin American audience. “I’ve always felt so much love from Latin America,” she says. “This is a new chapter, and I’m thrilled to bring my music there again. They’re so heartfelt, so close. I want to dance and enjoy together.”
Olga Tañón was just 19 when she was invited to audition as a vocalist for a band. A self-proclaimed “rockerita” from a young age, she assumed it was a rock band. But when she arrived, she found a tambora and a güira instead of an electric guitar, bass, and drums.
“I think I’m in the wrong place,” she recalls thinking. “When I approached the bandleader, Ringo Martínez, he said to me: ‘No, this isn’t a rock band. This is a merengue orchestra.’ I replied, ‘But I don’t know how to sing merengue.’ And he came back with a challenge and told me: ‘Well, a good singer can sing anything.’”
The next day, she was already recording her first merengue song, “Fuera de Mi Vida” by Valeria Lynch, as part of the group Las Nenas de Ringo y Jossie.
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Nearly four decades later, the so-called “Mujer de Fuego” (Woman of Fire) from Santurce, Puerto Rico, is being honored with Billboard‘s 2025 Latin Women in Music Lifetime Achievement Award for her unparalleled influence as a singer in this Dominican genre.
Over her career, which began in the mid-’80s, Tañón has not only won hearts but has also shaped the tropical music style, earning a special place in Latin music history with her exceptional performance quality, unmistakable mezzo-soprano voice, and high-energy stage presence.
Since launching her solo career in 1992, 20 of her albums have entered Billboard’s Top Latin Albums chart, including two that reached No. 1: Llévame Contigo (1997) and Te Acordarás de Mí (1998). On the Tropical Airplay chart, she holds the record as the female artist with the most top 10 entries (29 in total), with hits like “Es Mentiroso,” “Cómo Olvidar,” and “El Frío de Tu Adiós,” to name a few.
“I’m beyond grateful for this beautiful Lifetime Achievement Award,” Tañón says. “It represents all the sacrifices made, all those nights that weren’t wasted but learned from, as I prefer to say. And for people to value you in such a way is a reminder that we’ve truly done the right thing: choosing what we wanted to do with our lives, and achieving it.”
“I hope many young women are inspired to pursue this beautiful [career], which isn’t easy but is wonderful,” she adds.
A Grammy and Latin Grammy winner, and also recognized this year by Billboard among the top 10 Best 50 Female Latin Pop Artists of All Time, Tañón looks back on her beginnings, reflects on her biggest achievements, and shares the secret to a long-lasting career.
Natalia Aguilera
When did you know you wanted to be a music artist?
I really started noticing the early inklings, as I call them, at 4 years old, when I moved to Levittown in Puerto Rico and was already singing a solo at the Coliseo de Toa Baja. I was in pre-kindergarten, and they held an event in that coliseum, and I was part of the choir. Did the teacher see something in me? I don’t know. But from there, I took opera lessons. I took advantage of all the services the public school offered because that’s where I studied.
What’s the first merengue song you remember as being special to you?
At home, we used to listen to “Sancocho Prieto” [by La Sonora Ponceña]. Honestly, I never thought I’d have a career in tropical music. I’ve loved the Dominican Republic since I was very young because the first, second, third, and fourth country my dad took us to visit was the Dominican Republic. But I only listened to merengue to dance to it. If I wanted to sing, I always imagined myself singing songs by Rocío Dúrcal or Isabel Pantoja, things like that. I never imagined I’d build an entire life honoring, as I say, a country that has given me so much. And I wasn’t even born there; that’s why I treat it with such respect.
So how did you end up making merengue music?
I was looking for opportunities in music. I was a “rockerita” in Spanish because I didn’t know a lick of English. After my dance teacher, [the famous Puerto Rican choreographer] Junito Betancourt, passed away, I was invited to an audition, and they told me it was for a band. So, I assumed it was a Spanish rock band. When I walked into the audition at Salón Villarreal, I saw a guy with a tambora and a güira, and I thought, “I think I’m in the wrong place.” But when I approached the bandleader, he said, “No, this isn’t a rock band. This is a merengue orchestra.” And I said, “What do I do? I don’t know how to sing merengue.” And he came back with a challenge and told me: “Well, a good singer can sing anything.” From then on, I haven’t stopped singing merengue.
What a happy mistake, right?
That’s what I call it, “a happy mistake.” Because the truth is, I don’t come from a famous family. I didn’t get a lucky break, you know, like a stroke of fortune. On the contrary, it was a lot of knocking on doors until something worked, and from there, I made the most of it. And the first thing I said was, “If I’m going to do a musical genre that isn’t from my country, I at least need to learn how to play a tambora.” And that’s how I started to learn more about the genre which has given me the life I have today — merengue.
Natalia Aguilera
Who did you look up to as role models? There weren’t many women in merengue at that time…
The image I always remember, and it was a dream that I was fortunate enough to fulfill by meeting her in person, was Rocío Dúrcal, with all those songs that stick with you even to this day — “Pues mira tú, como te ríes, como juegas tú” [she sings part of “Como Tu Mujer,” imitating the Spanish singer’s classic inflections] — with those always extraordinary vocal modulations. When I got into merengue, I didn’t really have an image of a woman in merengue because, at that time, there were duos and groups like Milly Quezada and her sister Jocelyn.
Obviously, there was Fefita La Grande from the Dominican Republic, who was always there with “Vamos a Hablar Inglés.” And I was also greatly inspired by many men who were active at that time.
As a woman in the industry, and in a genre like merengue, what has been the biggest challenge for you?
When you perform a musical genre that isn’t necessarily salsa, bomba or plena — the styles we’re known for in Puerto Rico — when you take on the responsibility of performing a genre that represents a country, you have to make an effort to learn a bit about it and approach it with great respect. I always tried to bring something important to merengue, with a lot of detail, care and love for everything I did.
How did you find your own voice?
Well, honestly, I don’t even know. They just told me, “Open your mouth and sing,” so I opened my mouth and sang. I didn’t have many references in that sense, so I wanted to add my own style. Obviously, when you’re trying to build a career, I always say that everything’s already been invented. But as long as you try to be as original and authentic as possible, I think you’ll do well.
What would you say are your greatest accomplishments in music?
The years I’ve spent making merengue. And also ballads, because Marco Antonio Solís gave me the chance to break into that world [in 1996 with the album Nuevos Senderos]. But specifically in merengue, the years and the applause — it’s a privilege I humbly say I still receive. I still feel like crying every time I come offstage after a sold-out show, even after so many years of my career. And we’re still doing it with a new tour. I think, wow, the people.
And how have you managed to stay relevant over four decades?
By not closing myself off to musical innovation. I think you have to be open to saying, “I can do this with a bit of influence from that.” I meet with producers. I meet with people I love and respect to write. I also open the door to new talent. I think staying relevant means not shutting yourself off.
Natalia Aguilera
The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.
Check out Billboard’s Latin Women In Music 2025 executive list here.