Latin
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You know what they say: new year, new music! In celebration of 2025’s arrival, the Billboard Latin and Billboard Español teams have predicted some of the Latin music trends that we believe will take off this year based on their momentum from 2024.
Last year, we predicted that cumbia music in all its entirety and subgenres (chicha, sonidera, norteña, villera, etc) will see a massive growth. Indeed, cumbia was hot, especially amongst Argentinean artists: Nicki Nicole released “Ojos Verdes,” Tiago PZK teamed up with Ke Personajes for “Piel” and Puerto Rican rapper Myke Towers got experimental on “Los Depuro” with L-Gante, an innovative fusion between cumbia RKT and reggaetón.
We also predicted the rise of dance bélico or electrocorridos, and indeed, we hit the mark.
For their 2024 album, Pero No Te Enamores, Fuerza Regida teamed up with renowned DJs such as Major Lazer, ALOK, AFROJACK, and Gordo, for various EDM-infused bangers. Los Esquivel, Grupo Firme, Grupo Marca Registrada, and DannyLux, among others, also delivered club-ready tracks last year.
Now, with 2025 in full swing, we are seeing more Latin music trends in the horizon.
Latin Afrobeat, for example, not only became a very popular rhythm in 2024 but also dominated the Billboard charts. With viral hits “Ohnana” and “UWAIE,” Colombian newcomer Kapo entered three charts: Hot Latin Songs, Global 200, and Global Excl. U.S. Boza and Elena Rose also made waves with their breakout single “Orion,” which hit No. 2 on the Latin Pop Airplay chart.
Which Latin music trends should we be looking out for this year? Check out our predictions below.
Corridos Experimentation
Image Credit: Christopher Polk
After closing out 2024 by treating Miami to an explosive 10th anniversary lineup that included cinematic headlining sets from Travis Scott, Future and Playboi Carti, Rolling Loud is set to mount its seventh California showing on March 15 and 16 at Hollywood Park, on the grounds adjacent to SoFi Stadium, in Inglewood, Calif.
Playboi Carti — who debuted new tracks from his forthcoming I Am Music album during his 2024 Rolling Loud Miami headlining set — will return as a headliner for Rolling Loud California this year alongside Grammy-winning música Mexicana superstar Peso Pluma and Billboard 200 chart-topper A$AP Rocky. Other notable performers include Quavo, Bossman Dlow, Sexyy Red, Ken Carson, Destroy Lonely, YG, OsamaSon, Hurricane Wisdom, Molly Santana, Skaiwater, Ski Mask the Slump God, Ab-Soul, 03 Greedo, Larry June, Dom Kennedy, Kamaiyah, Blxst, 310Babii and more.
This year, Rolling Loud California will shift to a two-day format. Fans can spend the weekend experiencing carnival rides, brand activations, art installations and more than 75 artist performances across three different stages for $179 (general admission, no hidden fees). VIP passes begin at $499.
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“We’re excited to switch things up with a two-day format that keeps all the energy of Rolling Loud but makes it more affordable for our fans,” said Matt Zingler and Tariq Cherif, co-founders and co-CEOs of Rolling Loud, in a press release. “By cutting down a day, we can offer the same epic lineup, dope activations and unforgettable vibes at a price that’s easier on the wallet. At the end of the day, it’s all about making sure everyone can come together to celebrate hip-hop without breaking the bank.”
Rocky (2019) and Carti (2023) have previously headlined Rolling Loud California, while Peso Pluma makes history as the first non-hip-hop artist to headline any edition of the festival. Like Carti, Rocky also has an album that’s expected to arrive in 2025. In a Billboard cover story last year, the Harlem rapper described his long-awaited Don’t Be Dumb record as “the best album he’s ever made.” In June 2024, Peso Pluma unveiled Éxodo, his Grammy-nominated fourth studio album, which reached No. 5 on the Billboard 200 and placed 23 of its 24 tracks on Hot Latin Songs.
Rolling Loud Miami celebrated the festival’s 10th anniversary in style, with an enflamed Future, Playboi Carti’s bald backup dancers and Owen Wilson’s “FE!N” cameo emerging as the weekend’s defining images.
Passes go on sale on Friday, Jan. 10, at 12 p.m. PT, only on Rolling Loud California’s website.
Bad Bunny is slated to make a special appearance on The Tonight Show Starring Jimmy Fallon on Monday (Jan. 13) as both a musical guest and co-host, Billboard can exclusively announce. Explore See latest videos, charts and news See latest videos, charts and news The 30-year-old superstar will perform live a song from his latest […]
With a booming wave of salsa artists including Luis Figueroa and Christian Alicea, there’s no doubt that the tropical genre is catching the attention of the new generation. More so, reggaetón artists are also dipping their toes into salsa music, introducing it to their younger and/or non-Latino fans. Salsa music has its origins Cuba and […]
On Sunday (Jan. 5), Netflix’s Emilia Pérez won big at the 2025 Golden Globes. The musical crime comedy – starring Zoe Saldaña, Selena Gomez and Karla Sofía Gascón – took awards for best performance by an actress in a supporting role (Saldaña); best motion picture — non-English language; best original song — motion picture for […]
Camila Cabello and Henry Junior Chalhoub, the Lebanese businessman the pop star’s rumored to be dating, were caught in a PDA-filled moment in paparazzi photos published by TMZ on Sunday (Jan. 4).
The “I Luv It” singer and her apparent love interest were seen frolicking in the ocean in St. Barts over the weekend. Pictures posted on TMZ and Page Six show the couple locking lips and being playful at the beach, where they held hands and enjoyed time together in the water.
Cabello, wearing a brown and white triangle bikini top and coordinating bottoms, kissed Chalhoub while the pair went for a swim.
The New Year sighting of Cabello and Chalhoub together in Saint Barthélemy is the first time they’ve been captured on camera getting cozy. Though neither of them have confirmed being in a relationship, rumors previously surfaced of them linking up in November in Saudi Arabia, at an after-party for an Elie Saab fashion show. Cabello performed a medley of singles including “Never Be the Same,” “Shameless,” “Señorita,” “Havana” and “I Luv It” at the Elie Saab show.
The Chalhoub family is behind the Middle East’s leading luxury retailer, the Chalhoub Group, headquartered in Dubai.
Last month, Cabello spoke about the response to her most recent album, 2024’s C,XOXO, in a profile for Nylon. C,XOXO debuted at No. 13 on the Billboard 200 albums chart upon its release in June.
Cabello said she felt the album was “misunderstood,” but she got praise from the best: “Oh, f—, now I’m going to sound name-drop-y,” she said. “But Beyoncé told me she loved my album, OK? That’s the gold star.”
“And I walked away fully, like, tears brimming in my eyes,” Cabello said. “She’s somebody I’ve watched from my childhood. Her and Taylor saying nice things about the album really meant a lot to me. Any time an artist that I respect has said something to me like, ‘Hey, I really love what you’re doing,’ it recharges my battery. A lot of the time I felt so misunderstood.”
Bad Bunny is reflecting on his homeland with the release of his latest album.
On Sunday (Jan. 5), the Puerto Rican superstar dropped Debí Tirar Más Fotos, his sixth studio album. The 17-track project celebrates the culture and history of his native island.
“I am Puerto Rican, I am Caribbean, and my music, my culture, my country’s history run through my veins, from plena to reggaetón,” Bad Bunny said in a press release. “At the peak of my career and popularity, I want to show the world who I am, who BENITO ANTONIO is, and who PUERTO RICO is.”
In an interview with Time, also published on Jan. 5, Bad Bunny shared his views on wealthy foreigners moving to Puerto Rico.
“Politically and historically, they know nothing about Puerto Rico, nor are they interested in knowing,” the rapper said. “They don’t even know that Puerto Ricans on the island don’t even vote for the president, but they do know that they can go to the island to legally evade taxes. That’s something that shocked me.”
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He added, “Tourists come here to enjoy the beautiful places, and then they leave and they don’t have to deal with the problems that Puerto Ricans have to deal with day-to-day.”
Elsewhere in the interview, Bad Bunny addressed comedian/podcaster Tony Hinchcliffe’s comments referring to Puerto Rico as a “floating island of garbage” during a Donald Trump rally at New York’s Madison Square Garden in October 2025.
“I consider myself a person who to a certain point likes dark humor,” he told Time. “But the detail was that it was not a standard comedy nor a comedy show, it was a political rally.”
“Most people don’t know who the f— you are,” the rapper aded, referring to Hinchcliffe. “They’re going to assume that you’re a politician at a political rally. So that awakens people who may be there and think the same as you, and say ‘Yes, Puerto Rico [is]….’ And all those racist people, at that moment, [it] gives them empowerment for a joke.”
In response to Hinchcliffe’s comment at the time, Bad Bunny posted a powerful eight-minute video on Instagram with the caption “garbage.” The clip celebrated Puerto Rico’s resilience and rich culture, showcasing both its historical and contemporary achievements.
Debí Tirar Más Fotos (which loosely translates to “I should’ve taken more photos”) follows Bunny’s 2023 project, Nadie Sabe Lo Que Va a Pasar Mañana, which debuted at No. 1 on the Billboard 200 albums chart.
His latest set features a lineup of Puerto Rican talent, including collaborations with Chuwi, Dei V, Omar Courtz, Pleneros de la Cresta and RaiNao. Bad Bunny blends traditional Afro-Puerto Rican styles like plena and jíbara with contemporary reggaetón and synths, working alongside MAG, Tainy, La Paciencia, and emerging producers Big Jay and Saox.
See Billboard‘s ranking of all 17 songs from Debí Tirar Más Fotos here.
The last time Bad Bunny released an album on a Sunday was four years ago when he dropped Las Que No Iban a Salir on Mother’s Day 2020. This time around, just in time for Día de Reyes (Three Kings Day), he’s gifting fans a brand new LP.
On Sunday (Jan. 5) — a rather unconventional day to release an album — the Puerto Rican superstar delivered Debí Tirar Más Fotos, which loosely translates to I should’ve taken more photos. The 17-track set is the hitmaker’s sixth studio album, following his 2023 project, Nadie Sabe Lo Que Va a Pasar Mañana, which earned him his third leader on the Billboard 200.
Like a lot of things Bad Bunny does, Debí Tirar Más Fotos is an ode to Puerto Rico and the sounds that have soundtracked the island for generations. Throughout, he seamlessly blends plena and salsa with genres like house and, of course, reggaetón (surprisingly, no trap). The set — with producers such as Tainy, MAG, La Paciencia, Big Jay and Saox in tow — includes collaborations with artists Chuwi, Dei V, Omar Courtz, Pleneros de la Cresta and RaiNao.
On Dec. 26, 2024, Bad Bunny (born Benito Antonio Martínez Ocasio) announced he was releasing a new album via a teaser video on social media that featured Puerto Rican film director Jacobo Morales, who reminisced about treasured moments with his friend “Concho.” A press release further elaborated that Bad Bunny “once believed it was essential to live in the moment, but as he grows older, it has become harder to remember certain things. Now, he wishes he had taken more photos and lived more deeply.”
Ahead of dropping the new album, Bad Bunny released “EL CLúB,” which combines house music with plena-styled guitar. The single debuted at No. 2 on the Hot Latin Songs chart. He also dropped the ultra nostalgic “Pitorro de Coco” — named after a holiday rum beverage — powered by a pure jíraba rhythm, a traditional Afro-Caribbean genre. The two songs served as a preview of Bad Bunny’s tropical-leaning LP.
Below, Billboard ranks all 17 songs from Debí Tirar Más Fotos in descending order.
“KLOuFRENS”
Bad Bunny pays homage to his native island with the release of his sixth solo album, Debí Tirar Más Fotos (out Sunday, Jan. 5), a celebration of Puerto Rican culture and history.
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“I’ve been dreaming about this album for years, and seeing it come to life has brought me immense happiness,” Bad Bunny said in a press release. “I’ve always been honest with my followers, and through this new production, they’ll continue to learn more about me as I, too, discover more about myself. This album is the result of the experiences that have led me to get to know myself better, even getting to know the rhythms I enjoy most — the ones I truly enjoy singing and creating.”
The 17-track album showcases a lineup of Puerto Rican talent, including collaborative efforts with Chuwi, Dei V, Omar Courtz, Pleneros de la Cresta and RaiNao. He brings traditional Afro-Puerto Rican styles like plena and jíbara with contemporary reggaetón and synths, with the help of MAG, Tainy, La Paciencia and emerging beat makers Big Jay and Saox.
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“I am Puerto Rican, I am Caribbean, and my music, my culture, my country’s history run through my veins, from plena to reggaetón,” Benito added. “At the peak of my career and popularity, I want to show the world who I am, who BENITO ANTONIO is, and who PUERTO RICO is.”
Debí Tirar Más Fotos follows the unparalleled success of his previous albums — Nadie Sabe Lo Que Va a Pasar Mañana (2023), Un Verano Sin Ti (2022) and El Último Tour del Mundo (2020) — which all soared to No. 1 on the Billboard 200, making Bad Bunny the only Latin artist to achieve this milestone.
Stream the album below.
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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Greeicy’s Dreamy NYE
Greeicy rang in the new year surrounded by her loved ones — including partner Mike Bahía and their son Kai — in Times Square, where she performed as part of Univision’s New Year’s Eve programming. The Colombian singer-songwriter shared a slideshow of photos from that special night on her social media where she also wrote a heartfelt message. “Suddenly the year ended as if it were a dream… a beautiful dream. I know that there were many people watching this moment where a dreamer lived something she could not even imagine… I know there were many and that excites me BUT what I felt when I looked in front and saw those people I love and respect THERE WITH ME???? In the rain with me!!! Seeing their eyes full of emotion and illusion made my end of the year unexplainable,” she expressed.
See the sweet post here.
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Daddy Yankee Wraps 2024 Feeling Grateful
Despite going through a rough moment in his life, Daddy Yankee is closing the year expressing gratitude. The Puerto Rican hitmaker, who in December announced he was divorcing his longtime wife — whom he later filed an injunction against claiming she withdrew $100 million without authorization — posted a video where he’s seen smiling from ear to ear, singing and dancing as he welcomes the new year. The caption is equally optimistic: “2024 was a year of learning, in which I came across a resilient character of my person that I did not know,” he wrote. “Believing in God and waiting on him, without understanding the processes, speaks to me of the growth I am experiencing, and I do not intend to give up. I live in gratitude for the good and the not so good, because I have learned that for those who love God, all things work together for good. To YOU who read me, I wish you health, prosperity, blessings and may JESUS truly be the center of your LIFE. HAPPY 2025!”
Bad Bunny Continues “Bonita Tradición”
Still in the holiday spirit, Benito held his annual “Bonita Tradición” gift giveaway in Puerto Rico as part of the Día de Reyes (Three Kings Day) celebrations. “I feel grateful to contribute my grain of sand for the children and youth of this country, so they know they are not alone in that dream that perhaps they see as unattainable,” Bad Bunny said in a statement. “This little boy came out of this neighborhood and look how he has raised the flag of Puerto Rico high in the whole world. With efforts like this I want them to be convinced that anything is possible and that they can be as great as they want to be.”
The Puerto Rican star is set to drop his new album, Debí Tirar Más Fotos, on Sunday (Jan. 5).
Bad Bunny
Cheery Viruet / Fundación Good Bunny
Rosalía Hints at New Album
Rosalía already has some clear goals for 2025. Among them, to release an album. Ringing in the new year, the Spanish superstar took to social media to share a long list of major accomplishments in 2024, including “surviving another year” and “leaving therapy.” The note also included goals for 2025, such as “to release new album.” Rosalía last dropped an LP in 2022 when she unleashed the Grammy and Latin Grammy-winning album Motomami.
See her post here.
Rauw Alejandro’s “Regalos Pa’ Los Míos” Initiative
Along with his sister and mother, Rauw Alejandro launched Fundación Proyecto PaMaRa, a non-profit organization “dedicated to empowering children, youth and families in the beautiful community of Puerto Rico,” according to a post on social media. To celebrate, Rauw and his family are hosting the fourth annual “Regalo Pa’ Los Míos” on Jan. 4 in San Juan, Puerto Rico that includes free activities and “surprises” for kids 4-12 years old. “Come with your families,” Rauw says in a video he posted on Instagram. “It’s a complete experience and there, you’ll learn more about our project PaMaRa.”