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Ahead of The Rudeboyz, Adam Levine and Maluma‘s upcoming collaboration, titled “Ojalá,” Billboard can exclusively share behind-the-scenes photos from the music video shoot.
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Directed by Diane Martel via NEON16 & Sony Music Latin, the pictures show candid moments between Levine, Maluma and his longtime collaborators, producing duo The Rudeboyz (Chan El Genio and Kevin ADG), who crowd together in front of a screen to watch the scenes and in one, the director makes an appearance where she’s huddling with the artists.
Los Rudeboyz, Maluma and Adam Levine with “Ojalá” music video director Diane Martel
Guillermo & Maria Juliah
“Ojalá,” where the Maroon 5 frontman sings in Spanish for the first time, marks the debut single from The Rudeboyz’s upcoming first album. Set to be released Thursday (Oct. 20), The Rudeboyz captioned a teaser of the track with the following message: ️”A very important release for us with people we admire a lot!! Keep your eyes on this !! @maluma @adamlevine.”
The Rudeboyz, who were recently signed by Tainy‘s NEON16, have produced hits for artists such as Shakira, Sech, Jennifer Lopez, Prince Royce and Sebastián Yatra, among others.
Back in June, Levine had already hinted at a possible collaboration with the Colombian hitmaker. He posted a photo of them on Instagram of the two hanging out in a studio and wrote, “World ain’t ready.”
Los Rudeboyz, Adam Levine and Maluma at the “Ojalá” music video shoot
Guillermo & Maria Juliah
The collaboration comes after allegations that the Maroon 5 frontman had been unfaithful to wife Behati Prinsloo, who is currently pregnant with the couple’s third child. In September, influencer Sumner Stroh claimed Levine had affair with her, and alleged that the rocker told her he was thinking of naming his upcoming baby Sumner.
Levine later issued a statement, denying that he had an affair. “A lot is being said about me right now and I want to clear the air. I used poor judgment in speaking with anyone other than my wife in ANY kind of flirtatious manner,” he wrote on Instagram Stories. “I did not have an affair, nevertheless, I crossed the line during a regrettable period in my life. In certain instances it became inappropriate; I have addressed that and taken proactive steps to remedy this with my family.”
From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
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La Musa Awards
The Latin Songwriters Hall of Fame hosted its 10th annual La Musa Awards for the first time at the Hard Rock Live in Hollywood, Fla. on Thursday (Oct. 14). This year, the prolific gala that honors the outstanding songwriters and composers across all genres of Latin music, honored its 2022 inductees including award-winning songwriters and producers Desmond Child and Rudy Pérez, who co-founded the Latin Songwriters Hall of Fame; composer of iconic Latin music standard Tony Renis; Dominican merengue pioneer Johnny Ventura, to be inducted posthumously, and Grammy award-winning Colombian artist Juanes.
“Being a composer is one of the most beautiful professions in the world… But at the same time, and because you are sensitive, you suffer more, you undress yourself to the world, and you become vulnerable,” Juanes, who also performed a medley of his hits at the event, said. “Being a songwriter is painting days full of feelings with the brushes of voice and guitar, sitting in eternal lonely nights full of anguish to know if this, the song I’m making now, is the one I’ve been waiting for so many years.”
The 2022 honorees including Emmanuel, Eddy Cue, Manuel Alejandro, Gustavo Menéndez, Walter Kolm, Elena Rose, and Jose Feliciano, as well as Yotuel Romero, Beatriz Luengo, Descemer Bueno, Luis Manuel Otero Alcántara, Maykel Osorbo, Alexander Delgado, Randy Malcolm Martínez, and DJ El Funky, who all received the inaugural La Musa Medal of Freedom for “Patria y Vida.”
Juanes was inducted into the Latin Songwriters Hall of Fame at the 10th annual La Musa Awards in Miami, Fla.
@marioalzatee
Becky G teams up with Patrón Tequila
Becky G was officially welcomed into the Patrón Tequila family during an intimate dinner in Los Angeles on Tuesday (Oct. 11). During the event, the “MAMIII” singer shared a toast with those in attendance and thanked Patrón their alliance and for elevating Latin culture. The partnership with Becky and the tequila includes a Signature B cocktail, which includes hibiscus syrup, lemon juice, Patrón silver, among other ingredients. This year’s limited-edition Patrón Mexican Heritage Tin was designed by Mexico City-based sculptor Sebastian, who with the tin’s design tells the story of one of the oldest traditions in Mexico — the harvesting and cutting of agave piñas (pineapples).
PATRÓN X Becky G
Steven Blanco
First Look of “Los Montaner” Reality Show
After making the announcement earlier this year, Los Montaner reality show finally has a premiere date. The 10-episode unscripted docuseries—filmed using mixed-media formats including cellphone footage, confessional interviews, and content from the family’s private archive—is set to air November 9 on Disney+. Produced by multimedia company NTERTAIN Studios in collaboration with Disney Branded Television, Los Montaner will follow the daily life of the Montaner family — Ricardo, Marlene Rodriguez, Mau, Ricky, and Evaluna, as well as their significant others Camilo Echeverry, Sara Escobar, and Stefi Roitman — giving fans a look at their intimate moments as well as behind the scenes of their artistic careers and live music performances. See the first look below:
The new faces of regional Mexican
In a showcase that took place at The Paramount in East Los Angeles on Wednesday (Oct. 12), Universal Music Latin/Fonovisa featured eight emerging Mexican Music acts, whose styles all ranged from banda sinaloense to mariachi and corridos tumbados. During the two-hour show, the artists — Majo Aguilar, Neto Bernal, Uriel Barrera, Reflejo Nuevo, El de la H, Angel Higuera, La Nueva Estrategia, and Banda Fortuna — gave attendees (mostly executives and music reporters) a preview of their music each performing two songs. Toward the end, all eight artists joined forces to perform the banda anthem “Triste Recuerdo.”
Las Nuevas Caras del Regional Mexicano at The Paramount on Wednesday, Oct. 12.
Sergio Angon
The Ultimate RBD Reunion
This week, Mexican singer and actress Maite Perroni got married to her longtime boyfriend Andres Tovar. The private ceremony, held in the lake town of Valle de Bravo in Mexico, quickly became a trending topic after videos of Perroni and her former Rebelde group members—Anahi, Christian Chavez, and Christopher Von Uckermann—circled the internet. One of the wedding’s highlights was undoubtedly when RBD hugged and sang “Y Soy Rebelde” and “Salvame” together. “We did it! Taking the first steps of the life we want to build together. Surrounded by our family and the hand of God, today we receive a blessing. Happy to be able to take steps that strengthen our path through this plane in which we managed to coincide and fate gave us,” the newlyweds expressed on Instagram.
It was a busy release week in Latin music, with a number of artists gifting fans with new albums, including Piso 21 (777), Joss Favela (Aclarando la Mente) and Silvestre Dangond (Intruso). But which release is your favorite?
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Colombian boy band Piso 21 gifted fans with their fourth studio album 777 — home to 16 tracks. The set kicks off with the Manuel Turizo-assisted “Los Cachos,” which can be considered a sequel to their 2018 banger “Dejala Que Vuelva.” Unlike “Dejala,” about a guy convinced his ex will come back, “Los Cachos” is about a girl who has officially moved on from her cheating boyfriend, with no plans of taking him back. From there, the group navigates to “TDQ” in collaboration with the Puerto Rican duo Gigolo y La Exce. In this hard-hitting reggaeton, the group talk about a rebellious soul who’s breaking the quarantine rule because she’s single and ready to mingle. That same type of energy is heard in “Nadie La Controla,” a reggaeton-turned-merengue ripiao’ about a girl who’s the center of attention and can’t be controlled.
Meanwhile, Favela released his most personal album to date. The Mexican singer-songwriter sticks to his signature romantic lyrics to narrate stories of heartbreak, lust and love. As expected, the Sinaloan artist opts to go solo and doesn’t feature a single artist on the 12-track set. He also wrote the entire album — his most personal one yet that thrives on direct and raw lyrics. Aclarando leans more norteño-pop with his dad’s accordion heard throughout the LP.
Other notable releases include Paty Cantú‘s “Mi Película” and Farruko‘s “Viaje,” on which the Puerto Rican artist continues his spiritual journey toward enlightenment via song.
Which is your favorite new Latin music release of the week? Vote below!
First Stream Latin is a compilation of the best new Latin songs, albums and videos recommended by the Billboard Latin editors. Check out this week’s picks below.
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Piso 21, 777 (Warner Music Mexico)
Piso 21 has gifted fans their fourth studio album, 777, home to 16 tracks that continue to consolidate their title as Latin music’s most prolific pop group right now. The set kicks off with the Manuel Turizo-assisted “Los Cachos,” which can be considered the sequel to their 2018 banger “Dejala Que Vuelva.” Unlike “Dejala,” which is about a guy convinced his ex will come back, “Los Cachos” is about a girl who has officially moved on from her cheating boyfriend, with no plans of taking him back. From there, the group navigates to “TDQ,” in collaboration with the Puerto Rican duo Gigolo y La Exce. In this hard-hitting reggaetón track, the group talks about a rebellious soul who’s breaking the quarantine rule because she’s single and ready to mingle. That same type of energy is heard in “Nadie La Controla,” a reggaetón-turned-merengue ripiao’ about a girl who’s the center of attention and that can’t be controlled.
In 777, we get Piso 21 in all its creative splendor, where they deliver chill, Afrobeat vibes as heard on “Apaga El Celular,” innovative ranchera as heard on “Que Triste” with Carin Leon, soulful hip-hop as heard in the Santa Fe Klan-assisted “Equivocado,” and even punk rock alternatives as heard in “Elevarte” and “Mató Mi Corazón.” The lyricism throughout the album is as ever witty, heartfelt and relatable, Produced in Miami, Medellin and Mexico, the Colombian group reeled in producers Federico Vindver, Mr. NaisGai, Súbelo NEO and Sky Rompiendo; Piso member Dim also demonstrates his producer skills on the set. Other collaborators include Ñejo, Marc Segui, Totoy El Frio, Khea and Danny Ocean on the focus track “Felices Perdidos.” — JESSICA ROIZ
Farruko, “Viaje” (Sony Music)
Following last year’s wildly successful club tropical banger “Pepas” — which scored four trophies at the 2022 Billboard Music Awards, including Hot Latin Song of the Year and Streaming Song of the Year — is “Viaje,” where Farruko continues his spiritual journey towards enlightenment via his music. At times interpolating Héctor Lavoe’s timeless salsa hit “El Cantante,” the Puerto Rican hitmaker reflects on his past, present and future against an insatiable guaracha rhythm and larger than life choruses. “Love, for life is short and unforgiving,” he soulfully croons in Spanish. “Enjoy, live life because it’s beautiful.” — ISABELA RAYGOZA
Joss Favela, Aclarando la Mente (Sony Music Latin)
A year after releasing Llegando al Rancho, Joss Favela is back with his fourth studio album, Aclarando la Mente. A prolific singer-songwriter and a storyteller at heart, Favela sticks to his signature romantic lyrics with which he narrates heartbreak, lust and love stories. As expected, the Sinaloan artist opts to go solo and doesn’t feature a single artist on the 12-track set. He also wrote the entire album — his most personal one yet, which thrives on direct and raw lyrics. While Favela has dabbled in multiple regional Mexican sub-genres (such as banda and mariachi), Aclarando leans more norteño, with his dad’s accordion heard throughout the LP. — GRISELDA FLORES
Pablo Alborán & Carin Leon, “Viaje a Ningún Lado” (Warner Music Spain)
Pablo Alborán recruits Carin Leon to dip his toes into regional Mexican for this magical collaboration, “Viaje a Ningún Lado,” which will be part of Alborán’s next album La Cuarta Hoja. Accompanied by a beautiful fusion of acoustic guitars, mariachi and flamenco melodies — and the deep power of interpretation of both singer-songwriters — the lyrics wrap around a story of a love that may have already left, and it’s time to let go. “I rather you leave now before I start feeling alone with you, before I learn more about you from the things you don’t say, before doubts raise another wall between us,” they sing in the chorus. — INGRID FAJARDO
Silvestre Dangond, Intruso (Sony Music Latin)
On his new studio album, the 16th of his career, Silvestre Dangond went full experimental, even dubbing the set Intruso — perhaps because he feels like an intruder in the urban realm? On the contrary, Dangond keeps his vallenato and tropical essence alive even while tapping into other rhythms, and in true fashion, all 13 tracks were penned by him. In “Pa Que,” Dangond laces sultry trap beats with his signature accordion sound, while on “No Tenemos La Culpa,” his first collaborative effort with his son MONACO, he opts for an infectious pop-urban melody. And for “Manzana Prohibida,” he reeled in Dominican newcomer La Ross Maria for a heartfelt tropical-reggaetón.
Intruso is also home to previously released bangers such as the Natti Natasha-assisted “Justicia,” “Vivir Bailando” with Maluma, and the ultimate wedding proposal song “Cásate Conmigo” with Nicky Jam. The set’s focus track, “Se Que Estas Con El,” a collaboration with Reik and Boza, kicks off the album. Other collaborators include Zion y Lennox and Ñengo Flow. “I feel very happy with the result of this new album, I had a lot of fun and I admire each of the artists who collaborated with me, including my son who makes me extremely proud. I hope you enjoy it and enjoy all the songs,” Dangond explained in a press release. — J.R.
Rosa Pistola & Los Xxxulos, “Ella Me Dijo” feat. Young Miky (La Checkera REC)
Mexico-by-way-of-Colombia DJ Rosa Pistola has been helping spearhead the neoperreo explosion since the mid-2010s, offering a freakier, more digitized take on reggaetón. This round, the tatted alchemist teams up with perreo pesado purveyors Los Xxxulos and producer BrunOG on “Ella Me Dijo,” featuring Mexican rapper Young Miky. The song already sounds like a banger, with incendiary beats and a hyper-tropical transition that collides with maniacal merengue and EDM. It’s the epitome of Mexican reggaetón. — I.R.
Paty Cantú, “Mi Película” (OCESA Seitrack)
Mexican singer-songwriter Paty Cantú is placing all bets on a bubbly and romantic pop song to stand out in a crowded field of release this Friday. Cantú’s sweet vocals take center stage as she sings about finally getting her fairytale ending. “My movie is next to you, you know my movie is next to you, from beginning to end,” she sings. But you’ll have to watch the music video for a plot twist, because it might just really be all in her head? — G.F.
Nino Augustine, “Noche” (SOON COME Entertainment)
Atlanta-based artist Nino Augustine makes music with Panama in his heart — his native country and the home of reggae en español. After releasing a string of delectable singles of an Afropop and reggaetón persuasion, the artist returns with “Noche.” Produced by Capo Musica, the sultry new song bathes in nighttime radiance while bouncing along to a reggae-en-español bop and Augustine’s seductive lilt. The track is from the singer’s upcoming album Champion Nins, out in November; the visual, which takes place in Medellín, is directed by Jimmy Usma and Alejandro Gutierrez. — I.R.
Adam Levine is getting ready to tap into the Spanish market. On Thursday (Oct. 13), the Maroon 5 frontman shared a snippet of a forthcoming track — in which he sings in full Spanish for the first time — titled “Ojalà,” a collaboration with Maluma and The Rudeboyz.
The 43-year-old singer teased a 20-second clip of the upbeat track on his TikTok page, captioning the post, “#Ojala @RUDEBOYZ @Juan Luis.” Maluma shared the snippet to his Instagram Stories and as a post, writing on one Story, “What do you think about this?”
The Rudeboyz — a duo consisting of Chan El Genio (real name Bryan Snaider Lezcano Chaverra) and Kevin ADG (real name Kevin Mauricio Jiménez Londoño) — shared their excitement, and revealed the single’s release date on Instagram. “#OJALA OCTOBER 20,” the duo captioned a post that included the single’s official cover art, which features all four artists posing in front of a yellow car. ️”A very important release for us with people we admire a lot!! Keep your eyes on this !! @maluma @adamlevine.”
The collaboration comes after allegations that the Maroon 5 frontman had been unfaithful to wife Behati Prinsloo, who is currently pregnant with the couple’s third child. In September, influencer Sumner Stroh claimed Levine had affair with her, and alleged that the rocker told her he was thinking of naming his upcoming baby Sumner.
Levine later issued a statement, denying that he had an affair. “A lot is being said about me right now and I want to clear the air. I used poor judgment in speaking with anyone other than my wife in ANY kind of flirtatious manner,” he wrote on Instagram Stories. “I did not have an affair, nevertheless, I crossed the line during a regrettable period in my life. In certain instances it became inappropriate; I have addressed that and taken proactive steps to remedy this with my family.”
“Ojalà” will be released on Oct. 20. Check out Adam Levine and Maluma’s snippets below:
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Interscope Records has announced a partnership with RB Music, the regional Mexican indie label that’s home to Grupo Marca Registrada.
According to both companies, the alliance is an effort to “power” both the catalog and new music of the norteño-sierreño group that hails from Sinaloa. The first release under the venture is Marca’s new single “Puro Campeón,” a collab with corridos singer-songwriter Luis R. Conríquez that released on Friday (Oct. 14).
“From afar, I’ve admired what Ricardo Bobadilla and the entire RB Music team have done over the past few years,” says Nir Seroussi, executive vp at Interscope Records. “Their impact with Grupo Marca Registrada is game-changing. They catalyzed the group’s evolution from a local favorite to an international contender. Together, we have the collective and combined platform to launch Grupo Marca Registrada into the stratosphere.”
With more than 8 million monthly listeners on Spotify, three entries on Billboard’s Hot Latin Songs chart this year (“Si Fuera Facil,” “Solo Me Dejaste” and “El Rescate” with Junior H), Grupo Marca Registrada has carved a lane for itself in regional Mexican collaborating with artists such as Grupo Firme and Gerardo Ortiz.
RB Music CEO/founder Ricardo Bobadilla added, “Music to me is a family business. When we were introduced to Nir and his team there was an instant family-like connection with their knowledge of our business and focus on quality, artistic creativity, and integrity. At RB Music, we have always done things our own way and on our own terms. But I knew I wanted to partner with Nir, as he approaches music with an independent spirit that we at RB Music identify with. In the end, I believe Interscope understands where we want to go and is willing to invest significant time and resources to get us there.”
The partnership between Interscope and RB is the latest example of major labels teaming up with indie regional Mexican labels companies. Most recently, Sony Music Latin teamed up with Rancho Humilde to support Fuerza Régida. Meanwhile, Warner Music Latina signed DannyLux via a partnership with the indie VPS Music.
Puerto Rican singer-songwriter Chesca has joined forces with emerging trans rapper Villano Antillano and Venezuelan pop star Corina Smith for her new single “Activa,” with the official music video premiering exclusively on Billboard Thursday (Oct. 13).
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The three female acts not only bring to the forefront their distinct, sensual, and captivating flow, but also empowering lyrics about owning yourself, your place, your body, and your sexuality. Backed by a hard-hitting perreo with futuristic beats, part of the track even references timeless reggaeton bangers such as Yaga & Mackie’s “La Batidora” and Don Omar’s “Conteo.”
“Estamos toa’ la’ baby’s activa/pa’ lante y pa’ tras y dandole hasta abajo/Esto acaba empezar nadie se va” (All the babies are active/ To the front to the back and all the way down/ This is only the beginning, nobody is leaving), goes the catchy chorus.
“I feel happy with what is happening in my career. I thank God for allowing me to do what I do,” Chesca, a former Billboard Latin Artist on the Rise, tells Billboard via email. “I like to put a lot of enthusiasm into my work and manage to be an example that dreams do happen. This is just the beginning of countless surprises that I have for my fans — new music and collaborations are what’s coming.”
Smith adds: “This collaboration has been a wonderful experience because as Latinas, we are exchanging dreams and talents between sister countries allowing us to strengthen our presence in music.”
The music video, featuring Chesca, Villana, and Corina, is the best representation of the nightlife in La Isla del Encanto. Watch it below.
Music distribution has changed over the years, and so has the way it’s consumed, but one thing remains certain: Whether it’s popping a disc into your CD player or downloading an entire track list to your phone, music obsessives love albums.
With Hispanic Heritage Month still in full swing, Billboard has put together all of the longest-leading No. 1 albums in the history of the Top Latin Albums chart, all of which have spent 20 weeks or more at the top. The list includes everything from albums that we were obsessed with in the ’90s, such as Selena’s Dreaming of You and Luis Miguel’s Segundo Romance to almost all of Bad Bunny’s sets of the last decade, including X100PRE and Un Verano Sin Ti.
Topping the list is Bunny’s YHLQMDLG, released just weeks before the global pandemic lockdown in 2020. The album, home to tracks such as “Safaera” and “Yo Perreo Sola,” peaked at No. 1 on March 14, 2020, and reigned on the chart for 70 weeks. The ultra-perreo set is followed by Gloria Estefan’s ultra-personal Mi Tierra, which peaked at No. 1 on July 10, 1993, and spent 58 weeks at the top.
Check out the complete list below.
The 20 longest-leading No. 1s on the Top Latin Albums chart recap is based on most weeks at No. 1 on Billboard‘s Top Latin Albums chart from the ranking’s first chart week, July 10, 1993, through the Oct. 8, 2022-dated chart. For albums with the same number of weeks at No. 1, ties were broken by the most total weeks spent on the chart.
Bad Bunny‘s unstoppable success and impact — in the Billboard charts and otherwise — can be felt across the world. As such, the Puerto Rican superstar has earned the most nominations at the 2022 American Music Awards, eight, in categories that include artist of the year.
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Benito also competes in the general categories favorite touring artist, favorite music video, favorite male pop artist and favorite pop album — for his ubiquitous Un Verano Sin Ti — in addition to his nods in the Latin music categories.
But he’s not the only Latin artist that received multiple nominations to the AMAs on Thursday (Oct. 13) — Rauw Alejandro and Karol G each got three: him for favorite Latin male artist, favorite Latin album (Vise Versa), and favorite Latin song (“Todo de Ti”); her for favorite female Latin artist and twice for favorite Latin song (for “Provenza”, and for “MAMIII” with Becky G).
The two “Gs” will go toe-to-toe for the favorite Latin female artist award, which Becky has won the past two years. Also competing in this category is Brazilian singer Anitta, who received her first nomination, in addition to Rosalía and Kali Uchis.
In addition to Becky G and Rosalía (the only woman competing for favorite Latin album with Motomami), J Balvin and Farruko are also up for two nomination, both in Favorite Male Latin Artist and Favorite Latin Album.
Like last year, the favorite Latin duo or group category is dominated by purveyors of regional Mexican music, with Banda MS de Sergio Lizárraga, Calibre 50, Eslabón Armad, Grupo Firme, and Yahritza y Su Esencia nominated. It is a remarkable fact considering that it is a category for all genres (pop, rock, tropical, urbano, etc).
Beyond the Latin music sections, other nods worth mentioning are those received by the Encanto soundtrack and its mega-hit “We Don’t Talk About Bruno” (collaboration of the year and favorite pop song), which topped the charts for weeks after its release in 2021. “Dos Oruguitas,” the Oscar-nominated song performed by Sebastián Yatra, was nominated to favorite Latin song.
The American Music Awards are set to air live from Microsoft Theater at L.A. Live in Los Angeles on Sunday, Nov. 20, at 8 p.m. ET, and via tape delay at 8 p.m. PT, on ABC.
Here are the nominees for the 2022 American Music Awards in the Latin music categories. Click here to learn how to vote for your favorite.
Favorite male Latin artistBad BunnyFarrukoJ BalvinJhaycoRauw Alejandro
Favorite female Latin artistAnittaBecky GKali UchisKarol GRosalía
Favorite Latin duo or groupBanda MS de Sergio LizárragaCalibre 50Eslabon ArmadoGrupo FirmeYahritza Y Su Esencia
Favorite Latin albumBad Bunny, Un Verano Sin TiFarruko, La 167J Balvin, JoseRauw Alejandro, Vice VersaRosalía, Motomami
Favorite Latin songBad Bunny ft. Chencho Corleone, “Me Porto Bonito”Becky G x Karol G, “MAMIII”Karol G, “Provenza”Rauw Alejandro, “Todo de Ti”Sebastián Yatra, “Dos Oruguitas”