Latin

Here Are All the Performers at the 2023 Latin AMAs: How to Watch

The 2023 Latin American Music Awards are just hours away, airing for the first time on the Univision Network for the first time since its debut on Oct. 8, 2015, on Telemundo.

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Set to take place live on Thursday, April 20, from the MGM Grand Garden Arena in Las Vegas, the Latin AMAs has confirmed more than 30 performers who will take center stage, including newcomers Grupo Frontera, Peso Pluma, Young Miko and Ryan Castro.

Nominations for the 2023 awards — based on streaming, sales, radio airplay, tours and even social media interactions data provided by Billboard and Luminate during the eligibility period (Feb. 12, 2022, through Feb. 4, 2023) — are led by Bad Bunny with 11 nominations. He’s followed by Becky G and Daddy Yankee, each with nine nominations.

How to Watch

Both the pre-show — “Noche de Estrellas” (starting at 7 p.m. ET)– and the Latin AMAs (8 p.m. ET) will simulcast on Univision, UNIMÁS and Galavisión. Also, only the pre-show will be available to stream on ViX.

Here are all the performers set to take center stage:

  • Ángela Aguilar
  • Anuel AA
  • Becky G
  • Bad Gyal
  • Banda El Recodo
  • Blessd
  • Carin Leon
  • Carlos Vives
  • Chesca
  • Dalex
  • Danna Paola
  • David Bisbal
  • DJ Luian
  • Grupo Frontera
  • Guaynaa
  • Jesse y Joy
  • Justin Quiles
  • Lele Pons
  • Lenny Tavarez
  • Lil Jon
  • Lyanno
  • Mambo Kingz
  • Manuel Turizo
  • Myke Towers
  • Natti Natasha
  • Olga Tañón
  • Omar Courtz
  • Pepe Aguilar
  • Peso Pluma
  • Pitbull
  • Prince Royce
  • Rubén Blades
  • Ryan Castro
  • Vikina
  • Wisin
  • Young Miko
  • Zacarías Ferreíra

Marca Registrada Scores First Top 10 on Latin Airplay Chart With Grupo Frontera Collab ‘Di Que Sí’

Marca Registrada unlocks its first top 10 achievement on Billboard’s Latin Airplay chart thanks to “Di Que Sí,” its first collab with Grupo Frontera, which climbs 12-5 on the ranking dated April 22.

“Di Que Sí” enters the top 10 in its fifth week with 8 million in audience impressions, an 18% gain, earned in the U.S. during the April 7-13 tracking week, according to Luminate.

As mentioned, the Culiacán, Sinaloans crack the top 10 barrier for the first time in 2023 and join five other acts who concurrently scored a first top 10 this year. Here’s the rundown: 

Artist, Title, Collaborator, Date Arrived, Position

  • Baby Rasta, “Punto 40,” with Rauw Alejandro, Jan. 14, No. 9
  • Leandro Rios, “La Patrona,” with Edwin Luna y La Trakalosa de Monterrey, Jan. 28, No. 9
  • Fuerza Regida, “Bebe Dame,” with Grupo Frontera, March 25, No. 1
  • Marshmello, “El Merengue,” with Manuel Turizo, April 1, No. 8
  • Marca Registrada, “Di Que Si,” with Grupo Frontera, April 22, No. 5

Meanwhile, Mc Allen, Texas-based Grupo Frontera secures its fourth straight top 10 which launched with the No. 10-peaking “No Se Va” last December. The song also granted the five-member ensemble its first entry on the Billboard Hot 100 in October at No. 99, reaching its No. 57 high three weeks later (chart dated Oct. 22). It became then, the fifth regional Mexican song to enter Hot 100 since the list launched in 1958.

Further, “Di Que Sí” nearly misses the top on Regional Mexican Airplay this week, as the song rises to the runner-up slot after two weeks at No. 6.

Elsewhere, “Di” climbs to 19-15 on the multimetric Hot Latin Songs chart. The increase secures the track the week’s Greatest Gainer/Airplay honors, while streaming activity also assists its climb. The song generated 4.4 million U.S. clicks during the same period. The list blends airplay, streaming data, and digital sales.

Ana Gabriel, Emilia, Evaluna, Goyo & Thalia to Perform at First Billboard Mujeres Latinas en la Música

The first edition of Mujeres Latinas en la Música will feature performances by ThaliaAna Gabriel, Evaluna, Goyo and Emilia, who will all be honored at the ceremony, Billboard and Telemundo announced Wednesday (April 19).

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Argentine urban pop star Emilia will receive the Rising Star award; Venezuelan singer, actress and video director Evaluna will be recognized with the Tradition and Future award; while Afro-Colombian singer and rapper Goyo will be honored as Agent of Change; and Mexican superstar Thalia as Global Powerhouse. As previously announced, Mexican singer-songwriter Ana Gabriel will be recognized as a Living Legend.

“We are excited to recognize a wide range of exceptional artists who reflect the astounding depth of talent to be found among women in Latin music,” said Leila Cobo, Billboard’s chief content officer for Latin/Español. “All these artists bring something exceptional to the table and we are honored to celebrate them.”

“This year’s renowned group of honorees represents the breadth of our Latino culture, each bringing a taste of their individual heritage to their respective musical genres,” said Ronald Day, President of Entertainment and Content Strategy for Telemundo. “It is a pleasure to recognize their endless talents and contributions to the industry.”

Mujeres Latinas en la Música — celebrating Latin female artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry — will take place at Watsco Center in Miami on Saturday, May 6, and air on Sunday, May 7, at 9 p.m. ET/8 p.m. CT on Telemundo. Tickets are already on sale and can be purchased here.

In its inaugural edition, the two-hour special will be co-hosted by reggaeton superstar Ivy Queen — who received this year’s Icon Award at Billboard‘s 2023 Women in Music — and television personality Jacky Bracamontes.

Camila Return to Latin Pop Airplay Top 10 With ‘Fugitivos’: ‘Going Into the Studio Is a Roll of the Dice’

Recently reunited Mexican trio Camila are back in the top 10 on Billboard’s Latin Pop Airplay chart as “Fugitivos” rallies 23-9 on the ranking dated April 22. It’s the group’s first top 10 since 2014, and their first top 10 following the return of Samo Parra, who departed in 2013 to launch his solo career. The trio (Mario Domm, Pablo Hurado and Samo Parra) got back together in January.

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“Going into the studio is a roll of the dice,” lead singer Mario Domm tells Billboard. “We are very surprised to be back on the top 10 on Latin Pop Airplay!”

“Fugitivos” was composed by Domm and Mexican singer/songwriter Ale Zéguer, produced by Domm alongside guitarist Pablo Hurtado, and released March 31 via Sony Music Latin. The 23-9 surge arrives in its second week on the chart thanks to its sizable 934% increase in audience impressions, to 2 million, earned in the U.S. in the week ending March 13, according to Luminate — the biggest percentage gain of the week.

“We were inspired by life and the stories that surround us,” Domm recalled of writing the track. “We wrote ‘Fugitivos’ by the sea, during a creative session with Ale Zéguer. We would like for people to listen to the song and feel it like a ray of sunshine on one of those cloudy days.”

“Fugitivos” marks Camila’s highest-charting hit in more than 13 years, when “Perdón,” released when the act was a duo of Domm and Hurtado, peaked at No. 8 in November 2014. One other top 10 without Samo preceded, the No. 2-peaking “Decidiste Dejarme” in June 2014. The then-two-man band scored four other entries on Latin Pop Airplay, none of which reached the top 10 (“Quédate” earned the group a No. 12 high in February 2015).

As the band is back to its original formation, Camila score their highest entry with all founding members since “De Qué Me Sirve La Vida” reached No. 7 in March 2012.

“Flowing with the music matters a lot to us,” Samo adds. “As is knowing that after 10 years, people are still faithful to that essence of Camila in its original set up.”

In total, Camila have amassed 14 top 10s (three out of those hitting No. 1) among their 19 Latin Pop Airplay career entries, dating back to their first, the No. 8 high “Abrázame” in 2006. In retrospect, however, the Mexicans charted their first No. 1 hit with “Mientes,” which held atop the ranking for 10 consecutive weeks during Feb-May 2010.

“Definitely meeting again has been a great process!” guitarist Hurtado mused. “There were tears from the moment we first sang the chorus, goosebumps and lumps in our throats included. Getting together has been something wonderful. We are already looking forward to performing live and singing with our audience. We are fugitives of the ego, time passed, and we made it.”

Here Are Eslabon Armado & Peso Pluma’s Viral Hit ‘Ella Baila Sola’ Lyrics Translated to English

Eslabon Armado and Peso Pluma are on a hot streak with their collaborative effort “Ella Baila Sola.”

The track hit No. 1 on Billboard‘s Hot Latin Songs chart (on the April 15-dated list) after debuting atop Latin Streaming Songs. Additionally, it earned both acts career-highs on the Billboard Hot 100, becoming the first regional Mexican song to reach the top 10 of the all-genre chart.

Penned by Eslabon’s vocalist Pedro Tovar, “Ella Baila Sola” (she dances alone) tells the story of two friends who are talking about a pretty girl at a party.

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“We didn’t expect for the song to make so much noise!” Tovar previously told Billboard. “I really liked the song when I first wrote it, but I didn’t really expect it to be such a big hit. I previewed it on my stories on Instagram and two days after it went viral on TikTok and that’s when I knew that the song was going to do big numbers.”

Below, read the complete lyrics translated into English:

Buddy, what do you think of that girl?
The one who’s dancing alone, I like her for me
She, she knows she’s good looking
And everyone is looking at her dance

I get close and tell her a verb 
We take drinks without buts, only temptation
I told her “I’m going to conquer your family, and one day you’ll be mine”
She said That I’m too crazy but she likes it
That no guy acts like me

I’m not a guy who has money
But speaking of the heart, I’ll give you everything
She grabbed me by the hand
My buddy didn’t even believe it, it was me when I passed by

Her body
I swear to God it was so perfect
Her waist as a model
Her eyes
I fell in love from the beginning
She likes it and I like it

Bad Bunny Team Clarifies Apparent Harry Styles On-Screen Diss During Coachella Headlining Set

Bad Bunny‘s team had a simple message for upset Harry Styles fans on Monday: no se pretende faltar al respeto. After Benito appeared to shade Harry during his historic headlining Coachella set on Friday night, the reggaeton superstar’s team said a tweet that appeared behind Bunny during the performance was not what it seemed.

The tweet stated: “goodnight benito could do as it was but harry could never do el apagaon.” The latter is a reference to the song “El Apagón” from Bunny’s acclaimed Un Verano Sin Ti album and the former was just confusing. On Monday (April 17) a rep for Bunny told Rolling Stone that the singer had no comment, adding that Benito did not approve of the message in the tweet.

The visual content company that produced the images for his set, Sturdy.co, also reportedly confirmed that Bunny did not approve the Styles-dissing tweet and said it also did not intend to throw shade at the British singer/actor.

“Our intention is to create light hearted designs that embody Bad Bunny’s personality and amplify the experience he presents as a performer,” Sturdy.co reportedly said in an Instagram Story statement on Monday. “The request from the artist during the visuals for ‘El Apagón’ performance was to use the image only and not text from the tweet, which we take responsibility for and correct it for [this] Friday’s performance. These visuals are a celebration of Bad Bunny and his dedication to empowering his native island, Puerto Rico.”

While Bunny has not reacted to the viral tweetstorm set off by the apparent Harry shade, fans speculated that it suggested he could easily have penned Style’s hit “As It Was,” while there was no way Styles could have written “El Apagón”; Bunny’s Un Verano album was up for record and song of the year at this year’s Grammy Awards and was bested by Styles’ Harry’s House for album of the year.

Bad Bunny became Coachella’s first-ever solo Latino headliner on Friday, during which he shared a poignant message about life in the celebrity bubble. “Humbly speaking, people think they know the lives of famous people, but they don’t,” he told his crowd. “They don’t know what we feel, what we live through,” he continued. “They will never know what a heart can feel. Don’t believe everything you hear. You won’t get to know the real me through a video on Instagram, an interview or a TikTok.”

At press time it did not appear that Styles has reacted to the tweet’s display during Bad Bunny’s action-packed two-hour set, which included special guests Jhayco, Jowell & Randy and Ñengo Flow, Post Malone and a jet ski.

Here Is the Lyric Translation to Bad Bunny & Grupo Frontera’s ‘un x100to’

When two ‘perfect worlds’ join forces, a new heartbreak anthem gets delivered. On Monday (April 17), Grupo Frontera and Bad Bunny officially dropped “un x100to” (one percent) after Benito showed off his cumbia-dancing skills on his TikTok account before a surprise announcement posted on Sunday (April 16) afternoon.

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Produced and composed by Latin hitmaker Edgar Barrer, the romantic cumbia-norteño — backed by the captivating percussion and an accordion melody, and Grupo Frontera’s signature tunes — narrates the story of a person who misses their ex and makes a phone call with one percent of battery left on their phone.

Below, read the full lyrics translated into English.

I have 1% left
And I’ll use it to tell you how sorry I am.
That if they see me with another at a club, I’m just wasting time
Baby, why am I lying to you?
That they saw me happy is not true

nothing makes me laugh anymore
Only when I see the photos and videos I have of you
I went out with another to forget you, and she had the perfume that you like
I light it up to go to sleep
Because I sleep better if I dream that you are here
If you knew that I wrote to you
I have not sent the messages, they are all still there
Wow, how much it has cost me
Maybe I did you a favor when I left your side
Drunk looking at your photos. It hurts to see that you have improved
You don’t have gray days, and the scars no longer hurt
And I am thinking whether to tell you that

I have 1% left
And I’ll use it to tell you how sorry I am.
That if they see me with another at a club, I’m just wasting time
Baby, why am I lying to you?
That they saw me happy is not true, (hey)

I haven’t thought about you in a long time
Drunk, your Insta I checked
Baby, I already know that you are doing well
That you don’t have to know about me, hey, hey
Living in a hell that I set on fire myself
Playing with you as if it were the ten
I feel that I am no longer in your heart, now I am at your feet’
Begging you, drowning in tequila
The boys’ are asking me out
I have a good time, but I always end up missing you
Drowning in tequila, hey
‘Las morritas’ texting me, hey
Where is the peda today, but

I have 1% left
And I’ll use it to tell you how sorry I am.
That if they see me with another at a club, I’m just wasting time
Baby, why am I lying to you?
That they saw me happy is not true, (hey)

And this is Grupo Frontera
And the ‘compa’ Bad Bunny

DannyLux Gets Hometown Support, Bad Bunny Makes History, Becky G Throws a Star Parade & More Memorable Latin Moments at Coachella 2023

More Spanish-language artists were featured last year at Coachella compared to this year. In 2022, over 20 Latin acts were on the lineup — the most ever featured at the festival — while this year’s number just cracked double digit. But those that were featured at the 2023 fest — including headliner Bad Bunny, Becky G, Los Fabulosos Cadillacs, Conexión Divina and DannyLux — performed enthralling, history-making sets during weekend one of the festival, and are set to do it all over again next weekend (April 21-23) in Indio, Calif.

Just days after the RIAA revealed that Latin music revenues in the United States had hit an all-time high last year, exceeding the $1 billion mark, global superstar Bad Bunny, who has massively contributed to the continuous growth of the genre, made history at Coachella on Friday (Apr. 14), becoming the first Latin act to close out the festival’s main stage. “Latinos have been rompiéndola (killing it) for some time now,” the Puerto Rican hitmaker said during his nearly two-hour show. “It’s the first time a Benito closes the festival. It may be the first time, but perhaps not the last time.”

That same day, just hours before Bad Bunny made history, Becky G rocked the main stage and paid tribute to her Mexican roots, spotlighting regional Mexican Music and its new generations of artists, which included special guests Marca MP, Jesús Ortiz Paz of Fuerza Regida and Peso Pluma.

Billboard tried to catch as many performances by Latin or Spanish-language artists as possible throughout the weekend. Here are some memorable moments from a few of those sets.

Ozuna & Coors Light Team Up to Release ‘Chill Conmigo’: Watch

Ozuna and Coors Light join forces and kick off their newest campaign Ritmo Chill. In the spirit of the beer brand’s slogan “Made To Chill” — which is on par with Coors Light’s aesthetic of the Rocky Mountains — Ozuna heads towards the icy route but gives his newest song some heat with the tropical-laden single, “Chill Conmigo,” written and produced by the artist himself.

The visual follows the Puerto Rican-Dominican star in an office setting who’s ready to break free and go on a quest for chiller moments. So he climbs to the peak of the Rocky Mountains and discovers a loaded Coors Light cooler. “Yo solo busco un ambiente para vacilar con mi gente,” he sings against a joyous mix of Afrobeats and calypso pop. “I’m just looking for an environment to hang out with my people.” Then the scene transitions to the Ozuna enjoying himself at a spring break-styled pool party.

“Ritmo Chill is a musical program focused on helping consumers eliminate daily pressures by relaxing with good music and a cold Coors Light,” said consumer excellence senior manager, LatAm, Yaidi Clery in a statement. “The collab with Ozuna is a dream partnership because they both embody that spirit of taking things easy and letting go with good vibes. Just like Ozuna, Coors Light is ‘made to chill’.” 

Although Coors Light Latin America soft launched Ritmo Chill last year, which also includes a series of five playlists on Spotify titled “Chill with Friends,” “After Work,” “Beach Chill,” “Pool Time,” and Chill Vibes,” it’s the first time the division launches an original song and video with a Latin powerhouse performer for their campaign. 

Ozuna, a global reggaeton and Latin trap hitmaker, is a five-time No. 1 chart-topper on Hot Latin Songs. He has landed on the Top Latin Albums with all of his five albums, including two No. 1s, and has reached the Billboard Hot 100 twenty times to date with hits like  “Taki Taki,” “Te Boté,” “Monotonía,” “Criminal,” and more. In December, Ozuna performed live at the FIFA World Cup Qatar 2022 closing ceremony.

Esteban Geller Promoted to General Manager at Sony Music U.S. Latin

Esteban Geller, who for nearly five years has led the marketing division at Sony Music U.S. Latin, has been promoted to the new position of general manager, Billboard has learned.

The Argentina-born Geller, based in Miami, will continue to report to Sony Music U.S. Latin president Alex Gallardo.

Geller was most recently senior vice president for artist relations & marketing for the label, working closely with superstar artists like Shakira, Maluma, Camilo, Rauw Alejandro, Wisin & Yandel, Manuel Turizo, Farruko and their teams. In his new role, he adds Puerto Rico and West Coast Operations to his purview, as well as radio/promotions and video commissioning.

“Esteban is one of the most dynamic, savvy, energetic, and enthusiastic executives in the business. He has played a key role in our expansion and the sustained success of countless acts,” said Gallardo in a statement. “He’s a true team player who doesn’t just envision big ideas; he actively executes them at the highest level.”

Highly-regarded among artists and management teams, Geller has gained a reputation as a tireless, proactive and solution-driven executive. His expertise comes from different fields. Prior to joining Sony Music in 2018, he worked with superstars Ricardo Arjona and Diego Torres (a Sony artists) and held jobs at event promoter Fenix Entertainment Group Latin America as well as MTV/Vh1 Latin America.

“It has been amazing to be part of Sony’s growth in the industry and I’m proud of what we have achieved over the past few years,” said Geller in a statement. “Every project is so important to us, and we approach each artist with the same care and diligence. Much appreciation to Alex and Afo [Verde, Sony’s CEO/President for Latin Iberia) who have entrusted me to not only develop music releases, but most important, artists careers.”