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Latin

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Intocable was a special award honoree at the 2023 Premio Lo Nuestro as they received the Excellence Award. The norteño-tejano group took the stage to perform a medley of songs alongside Grupo Firme and Pepe Aguilar.

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The set kicked off with “Si Me Duele Que Me Duela” featuring Firme. Then, Pepe Aguilar took the stage to join Intocable for a rendition of their collaboration, “No Me Hablen de Amor.”

Following their performance, Intocable received the Excellence Award but, unlike other special award recipients such as Victor Manuelle and Ivy Queen, Intocable’s frontman Ricky Muñoz opted for a brief statement as opposed to an elaborate speech.

“Thanks so much, see you,” he said.

The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World is Ours), is co-hosted by Colombian pop star Sebastian Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño.

Sebastián Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

On Thursday (Feb. 23), Christian Nodal and Tini transformed Premio Lo Nuestro into a crimson-lit, passion-filled scene with burning candles and fire pits. Together, they sang “Por El Resto de Tu Vida.” Leading with twinkling bolero arpeggio, the mariacheño trailblazer and Argentine pop singer matched hearts as their voices collided to make one of the sweetest of love songs of the year so far. 

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The scene at the Latin music awards ceremony was spectacular. Nodal first appeared singing the cumbia-mariachi song “Un Cumbión Dolido,” where he sat on a medieval-like center chair and vintage table with chains and fruit on top. He achieved rustic elegance, donning a bronze vest and jeans, with a silk black shirt and his usual cowboy hat and buckle. Tini, on the other hand, looked pristine in white and sheer gloves that sparkled. Together they dazzled. 

Nodal continued to experiment within the confines of regional Mexican music, and Tini was a great singing partner to enhance that sound. 

The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World Is Ours), is co-hosted by Colombian pop star Sebastian Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño.

Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

Rocking a mustache and all-gold teeth with a tiny popola in the middle, Tokischa was all smiles at her first Premio Lo Nuestro, where she was nominated for new artist female and urban – female artist of the year.

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“These are my first nominations,” she told Billboard on the magenta carpet. “I feel that we’re all winners already because we’re all representing our culture and country, demonstrating that the woman is very powerful.”

On the carpet, she also revealed she will be hitting the road again this year with her “Popola Presidente” tour, where she will be visiting many countries for the first time, such as Argentina and Chile. As for her debut album, she says, “I still don’t have a date for my album but it’s already in talks and hopefully, we drop it next year.” (Watch the interview at the top)

The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World Is Ours), is co-hosted by Colombian pop star Sebastian Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño. 

Additionally, Yatra tops the nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021, through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor into this list. The 35th annual award show is broadcasting live on Thursday, Feb. 23 via Univision and simulcasting on Galavisión in the U.S. and Canal 5 in Mexico.

Before receiving his lifetime achievement award at Thursday’s (Feb. 23) Premio Lo Nuestro, Victor Manuelle received a riveting tribute by fellow artists including Gilberto Santa Rosa, Jerry Rivera, Tito Nieves, Noel Schajris and Norberto. All sang a medley of Manuelle’s salsa anthems, including “Tengo Ganas” and “He Tratado.”

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“Today, we celebrate the career of a man whom I met 30 years ago when he was a teenager with many dreams,” Santa Rosa said as he presented Manuelle the award. “He approached me asking if he could sing and I remember thinking, that man will be a big deal. 30 years later, we’re celebrating a career that is based on talent. He’s an excellent singer, producer, songwriter. The ones that know him personally also know he’s a great brother, husband and now also grandfather.”

A teary-eyed Manuelle took the stage to give a heartfelt speech: “There are many emotions. First, I’d like to thank the one I think is the best composer, producer, Jesus Christ. Secondly, my family, among them is the man who in 1993 believed in me when no one else did and he produced my first songs, Gilberto Santa Rosa. To my mom, my children, who are my inspiration, my wife, who is the heart of our family. To my fans, the artists that are with me tonight.”

The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World Is Ours), is co-hosted by Colombian pop star Sebastian Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño.

Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

The stars shined at Premio Lo Nuestro’s 35th annual awards ceremony. Artists such as Tokischa, Sofía Reyes, MAR, Victor Manuelle and Lit Killah were stylish as they strutted down the magenta carpet before entering the show, which took place Thursday (Feb. 23) in Miami.
Argentine artists Lit Killah and Tiago PZK were among the first to arrive on the red carpet. Tiago was one of the first artists to perform alongside Elena Rose and Alvaro Diaz. Mexican singer-songwriter Sofía Reyes, who presented an award at the show, opted for a long gold dress. Meanwhile, Tokischa arrived wearing an edgy striped suit and a blond mustache as one of her accessories.
The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World Is Ours), is co-hosted by Colombian pop star Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño.
Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.
The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

Lit Killah

Image Credit: Premio Lo Nuestro 2023

Lit Killah at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

MAR

Image Credit: Premio Lo Nuestro 2023

MAR at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Lapillus

Image Credit: Premio Lo Nuestro 2023

Lapillus at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Tokischa

Image Credit: Premio Lo Nuestro 2023

Tokischa at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Maffio & K Marie

Image Credit: Premio Lo Nuestro 2023

Maffio & K Marie at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Tiago PZK

Image Credit: Premio Lo Nuestro 2023

Tiago PZK at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Grupo Frontera

Image Credit: Premio Lo Nuestro 2023

Grupo Frontera at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Aymée Nuviola

Image Credit: Premio Lo Nuestro 2023

Aymée Nuviola at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Frances Franco & Victor Manuelle

Image Credit: Premio Lo Nuestro 2023

Frances Franco & Victor Manuelle at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Sofía Reyes

Image Credit: Mireya Acierto/GI

Sofía Reyes at the 35th annual Premio Lo Nuestro at Miami-Dade Arena on Feb. 23, 2023 in Miami.

Maluma and Marc Anthony joined forces for a riveting performance of “La Fórluma” at Thursday’s (Feb. 23) Premio Lo Nuestro.
The Colombian crooner began his set offstage on a round table occupied by beautiful women, and he lit up a cigar while looking melancholic. Then, salsa legend Marc Antony entered the scene, and the vibrant rhythm exploded into a dazzling tropical frenzy. “No hay una fórmula para olvidar tus besos,” he wailed. “There is no formula to forget your kisses.”

Maluma wore a snazzy red corduroy suit and matching red-tinted glasses, while Anthony dressed in a gray buttoned-up blazer, black jeans and dark shades. 

The pair were clearly having a blast, dancing, backed by their horn-powered salsa ensemble who further enlivened the crowd. “Comenzó la rumba, mamasita,” the singers declared, “The rumba just began.” 

Produced by the two singers, as well as Edgar Barrera, Rude Boyz and Sergio George, the duet chronicles how no formula exists for securing love and devotion with a certain someone — but there’s always hope.

Just moments prior, Anthony won the award for album of the year — tropical for Pa’llá Voy. “I want to acknowledge all my colleagues from the bottom of my heart, each one of you inspires me — Tito, Victor, Puerto Rico!” he said in his acceptance speech. “In a room full of dreamers, we gave our lives to this craft, and after 30 years I stand here, and it was all worth a damn.” 

The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World Is Ours), is co-hosted by Colombian pop star Sebastian Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño.

Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

Looking like a total goddess in gold, Ivy Queen gave a reggaeton master class at Thursday’s (Feb. 23) Premio Lo Nuestro. Ivy Queen performed a medley of her biggest hits, including “Te He Querido Te He Llorado,” “Que Lloren” and “Quiero Bailar,” surrounded by a troupe of women and men dancers.
Following her performance, Ivy Queen received the special Premio Lo Nuestro Legado Musical, making history as the first woman to get that honor.

“Thank you so much,” she said, visibly emotional. “I know what it is to get up without strength. I know what it is to hear someone tell you no, or that a type of music isn’t for you because you have ovaries. But I also heard a voice that told me, ‘don’t give up, Caballota.’ I celebrate this award with those that know me, that make me visible. And like Celia Cruz, an artist that’s inspired me, once said, as long as I breathe and aspire, I take on the role to elevate women with elegance. This is to all women who are filled with courage when they hear my music.”

The 2023 Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World Is Ours), is co-hosted by Colombian pop star Sebastián Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño. 

Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

With the rising new crop of urbano upstarts making waves across the Americas and beyond, one of the most exciting billings at Thursday’s Premio Lo Nuestro was Tiago PZK, Elena Rose and Alvaro Díaz. Each member — representing a distinct scene from across the Spanish-speaking continent — definitely delivered.   
Donning a deep purple iridescent suit, Argentine trap star Tiago PZK was as vulnerable as ever with his confessional ballad “Bemaste.” He performed against a sunset backdrop that showed his silhouette, wearing sunglasses, and tenderly sang to the crowd, making it feel extraordinarily intimate. The song’s stripped-down keys and lo-fi production set the stage for honest lyricism as he candidly articulated what finding love and devotion can feel like, while navigating the all-consuming vortex of fame. 

“I consider this song the first work of art of my career, conceptually and audio-visually, from the bottom of my heart,” Tiago PZK previously told Billboard Español in an email. “I don’t have any expectations, because before I have one, I’m simply fulfilled to have created this song and what it means to me. Do not put barriers to love.” 

Elena Rose, who wore a silky pearlesque dress, sang “Bayamón,” which features an interpolation of Sister Nancy’s classic reggae song “Bam Bam”; she appeared amid a troupe of female dancers. Although an emerging artist herself, Elena Rose has been a creative force behind many a Latin pop hit. One of her most recent co-songwriting credits is “Por el Resto de Tu Vida,” the dazzling bolero-trap ballad performed by Christian Nodal and Tini. 

Alvaro Díaz, dressed in black leather, also exhilarated, delivering his latest fashion-forward reggaeton cut “1000Canciones.”

The 35th annual Premio Lo Nuestro, which is themed “El Mundo Es Lo Nuestro” (or The World is Ours), is co-hosted by Colombian pop star Sebastian Yatra, Mexican TV presenter and actress Alejandra Espinoza, Mexican superstar Paulina Rubio, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño.

Yatra tops this year’s nominations with 10 nods including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G, and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee, and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives, and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

The nominations for the fan-voted Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.

Sebastián Yatra tops the Premio Lo Nuestro nominations with 10 nods, including the all-genre artist of the year category. He’s closely followed by other top nominees Bad Bunny, Camilo, Becky G and Grupo Firme, who each have nine nods; Maluma, Daddy Yankee and Ozuna with eight each; power couple Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives and J Balvin. In total, 192 artists across diverse musical backgrounds are nominated within 39 categories.

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The nominations are fan-voted and based on Uforia radio airplay during the eligibility period of Oct. 1, 2021, through Sept. 30, 2022. Streaming and the assessment of a committee of music and entertainment experts also factor in this list. The 35th annual awards show is broadcasting live via Univision and simulcasting on Galavisión in the U.S. and Canal 5 in Mexico.

See all of Thursday’s biggest winners below (updating list):

Urban – Album of the YearEnvolver – AnittaEsquemas – Becky GLa Última Misión – Wisin y YandelLas Leyendas Nunca Mueren – Anuel AALegendaddy – Daddy YankeeLyke Mike – Myke TowersMotomami – RosalíaSauce Boyz 2 – Eladio CarriónThe Love & Sex Tape – MalumaUn Verano Sin Ti – Bad Bunny — WINNER

Tour of the YearDe Adentro Pa Afuera World Tour – CamiloDe Iztapalapa Para El Mundo Tour – Los Ángeles AzulesDharma World Tour – Sebastián YatraEl Último Tour del Mundo & World’s Hottest Tour – Bad BunnyEnfiestados Y Amanecidos Tour – Grupo FirmeLa Última Misión World Tour – Wisin Y Yandel La Última Vuelta World Tour – Daddy Yankee — WINNERMotomami World Tour – RosalíaPapi Juancho World Tour – Maluma$trip Love Tour – Karol G

Regional Mexican – Norteño Song of the Year“Chale” – Eden Muñoz — WINNER“Gato de Madrugada” – Joss Favela“Míranos Ahora” – Calibre 50“No” – Alfredo Olivas“No Paras de Hacerme Feliz” – La Fiera de Ojinaga“Si Me Duele Que Duela” – Intocable

Pop – Song of the Year“Como Tú Decías” – Tommy Torres“DPM (De P*ta Madre)” – Kany García“Espacio En Tu Corazón” – Enrique Iglesias“Pedir Perdón” – Ednita Nazario“Pegao” – Camilo“Tacones Rojos” – Sebastián Yatra — WINNER“Te Amo Y Punto” – Chayanne “Volver a Casa” – Pedro Capó“Yo Soy” – Paulina Rubio

Pop – Collaboration of the Year“A Veces Bien Y A Veces Mal” – Ricky Martin & Reik“Contigo” – Sebastián Yatra & Pablo Alborán“Estar Enamorado” – Carlos Rivera & Raphael“Índigo” – Camilo & Evaluna Montaner“Intenciones” – Mario Puglia & Renee“Muero” – Kany García & Alejandro Sanz“Si Pudiera” – Vanesa Martín & Jesse & Joy“Te Felicito” – Shakira & Rauw Alejandro — WINNER“Vacaciones” – Luis Fonsi & Manuel Turizo“Wow BB” – Natti Natasha, El Alfa & Chimbala

Tropical – Album of the YearCumbiana II – Carlos VivesDe Menor A Mayor – Gente de ZonaDe Trulla Con El Combo – El Gran Combo de Puerto RicoDebut T Segunda Tanda, Vol. 1 – Gilberto Santa RosaLado A Lado B – Víctor ManuelleLuis Figueroa – Luis FigueroaMi Muchachita – Elvis MartinezPa’lla Voy – Marc Anthony — WINNERResistirá – Milly QuezadaTañón Pal’ Combo Es Lo Que Hay – Olga Tañón

“Crossover” Collaboration of the Year“La Fama” – Rosalía & The Weeknd — WINNER “Nostálgico” – Rvssian, Rauw Alejandro & Chris Brown“SG” – DJ Snake, Ozuna, Megan Thee Stallion & Lisa“Sigue” – J Balvin & Ed Sheeran“Sin Fin” – Romeo Santos & Justin Timberlake

Tropical – Artist of the YearCarlos Vives Gente de Zona Gilberto Santa RosaJuan Luis GuerraLuis FigueroaMarc AnthonyOlga TañónPrince RoyceRomeo Santos — WINNERVíctor Manuelle

Regional Mexican – Mariachi/Ranchera Song of the Year“Ahí Donde Me Ven” – Ángela Aguilar“Amor Ilegal” – Majo Aguilar“Con Un Botecito A Pecho” – Adriel Favela & Carin León“Me Hace Tanto Bien” – Yuridia & Eden Muñoz“Triste” – Chayín Rubio“Ya No Somos Ni Seremos” – Christian Nodal — WINNER

Pop – Group or Duo of the YearCNCO — WINNERHa*AshJesse & JoyManáMatisseMau y RickyMoratPiso 21ReikSin Bandera

Pop – Album of the Year777 – Piso 21Clichés – Jesse & JoyDe Adentro Pa Afuera – CamiloDharma – Sebastián Yatra — WINNEREl Amor Que Merecemos – Kany GarcíaIsla Divina – Gloria TreviLey de Gravedad – Luis FonsiLeyendas (Edición de Lujo) – Carlos RiveraPlay – Ricky Martin XOXO – CNCO

Tropical – Song of the Year“La Cantante (Salsa)” – Yahaira Plasencia ft. Ator Untela“Lao’ a Lao’” – Prince Royce“Mala” – Marc Anthony“Sus Huellas” – Romeo Santos — WINNER“Todavía Te Espero” – Luis Figueroa

Premio Lo Nuestro Artist of the Year Ángela AguilarBad BunnyBecky GCamilo Christian NodalGrupo Firme J BalvinKarol GPrince RoyceSebastián Yatra

Song of the Year“Ahí Donde Me Ven” – Ángela Aguilar“Cada Quien” – Grupo Firme & Maluma“Como Lo Hice Yo” – Matisse & Carin León“Envolver” – Anitta“MAMIII” – Becky G & Karol G“Medallo” – Blessd, Justin Quiles & Lenny Tavares“Moscow Mule” – Bad Bunny“Sus Huellas” – Romeo Santos“Tacones Rojos” – Sebastián Yatra“Una Nota” – J Balvin & Sech

Album of the YearCumbiana II – Carlos VivesDe Adentro Pa Afuera – Camilo Dharma – Sebastián YatraEsquemas – Becky GForajido EP1 – Christian NodalLegendaddy – Daddy YankeeMe Siento A Todo Dar – Banda Los RecoditosMotomami – RosalíaPa’lla Voy – Marc AnthonyUn Verano Sin Ti – Bad Bunny

Remix of the Year“Entre Nosotros (Remix)” – Tiago PZK, Lit Killah, María Becerra & Nicki Nicole“Envolver (Remix)” – Anitta & Justin Quiles“Gracias (Remix)” – Pedro Capó & Farruko “La Ducha (Remix)” – Elena Rose, María Becerra, Greeicy, Becky G & TINI“Sal y Perrea (Remix)” – Sech, Daddy Yankee & J Balvin

New Artist MaleBizarrapHumbreLassoLit KillahMaldyMario PugliaMoraQuevedoRyan CastroTrueno

New Artist Female Bad GyalCorina SmithElsa y ElmarKim LoaizaLa GabiLas VillaLola IndigoTokischaVillano AntillanoYoung Miko

Regional Mexican – New ArtistAldo Trujillo Carin LeónDannyLuxGera MXIvan CornejoJunior HLos Del LimitLuis R ConriquezUziel PayanYahritza y Su Esencia

The Perfect Mix of the Year“Cada Quien” – Grupo Firme & Maluma“Cumbia Del Corazón” – Los Ángeles Azules & Carlos Vives“Ella Qué Te Dio” – Ángela Aguilar & Jesse & Joy“El Pañuelo” – Romeos Santos & Rosalía “Llorar y Llorar” – Mau Y Ricky & Carin León“Loquita” – Reik & Rauw Alejandro“Mariposa Traicionera” – Maná & Alejandro Fernández“Oh Na Na” – Camila Cabello, Myke Towers & Tainy“Santo” – Christina Aguilera & Ozuna“Te Espero” – Prince Royce & María Becerra

DJ of the YearAgudelo 888BizarrapCaleb CallowayDímelo FlowDJ BashDJ PopeDJ Tao DJ TornallFer PalacioPablito Pesadilla

Pop – Male Artist of the YearCamiloCarlos RiveraChayanneEnrique IglesiasLuis FonsiMalumaPedro CapóRicky MartinSebastián YatraTommy Torres

Pop – Female Artist of the YearCamila CabelloChristina Aguilera Ednita NazarioGloria TreviKany GarcíaLaura PausiniPaulina RubioShakiraSofía Reyes Yuri

Pop-Urban – Song of the Year“Buenos Días” – Wisin, Camilo & Los Legendarios“Envolver” – Anitta“Experimento” – Myke Towers“Fiesta” – Farina & Ryan Castro“La Funka” – Ozuna“Mama Tetema” – Maluma ft. Raywanny“MAMIII” – Becky G & Karol G“Te Felicito” – Shakira & Rauw Alejandro “Toa La Noche” – CNCO“TV” – Sebastián Yatra

Pop-Urban/Dance – Song of the Year“Baila Así” – Play-N-Skillz, Thalía, Becky G & Chiquis“Bailé Con Mi Ex” – Becky G“Bendecido” – El Alfa & Farina“Berlin” – Zion & Lennox & María Becerra“Despechá” – Rosalía“El Incomprendido” – Farruko, Víctor Cárdenas & DJ Adoni“El Teke Teke” – Carlos Vives, Black Eyed Peas & Play-N-Skillz“Hot” – Daddy Yankee & Pitbull“Mujeriego” – Ryan Castro“Quevedo: BZRP Music Sessions, Vol. 52” – Bizarrap & Quevedo

Pop/Ballad – Song of the Year“A Veces Bien Y A Veces Mal” – Ricky Martin & Reik“Ahora Sé” – Sin Bandera“Caja” – Laura Pausini“Contigo” – Sebastián Yatra & Pablo Alborán“El Día Que Me Quieras” – Ricardo Montaner“Ensayando Cómo Pedirte Perdón” – Gloria Trevi“Estar Enamorado” – Carlos Rivera & Raphael“Muero” – Kany García & Alejandro Sanz“Nuestra Balada” – Luis Fonsi“Respira” – Jesse & Joy

Urban – Male Artist of the YearBad Bunny Daddy YankeeDon OmarFarrukoJ BalvinJhaycoNicky JamOzunaRauw Alejandro Wisin

Urban – Female Artist of the YearAnittaBecky GElena RoseFarinaKarol GMaría BecerraNatti NatashaNicky NicoleRosalíaTokischa

Urban – Song of the Year“Deprimida” – Ozuna“Desesperados” – Rauw Alejandro & Chencho Corleone“Dos Tragos” – Jay Wheeler“Envolver” – Anitta“Moscow Mule” – Bad Bunny “Nivel De Perreo” – J Balvin & Ryan Castro“Ojos Rojos” – Nicky Jam“Provenza” – Karol G“Remix” – Daddy Yankee“Sensual Bebé” – Jhayco

Urban – Collaboration of the Year“Bendecido” – El Alfa & Farina“Emojis de Corazones” – Wisin, Jhayco, Ozuna & Los Legendarios“Friki” – Feid & Karol G“Lo Siento BB:/” – Tainy, Bad Bunny & Julieta Venegas“Mayor Que Usted” – Natti Natasha, Daddy Yankee & Wisin y Yandel“Medallo” – Blessd, Justin Quiles & Lenny Tavárez“Me Porto Bonito” – Bad Bunny & Chencho Corleone“Nos Comemos” – Tiago PZK & Ozuna“Problemón” – Álvaro Díaz & Rauw Alejandro“Una Nota” – J Balvin & Sech

Tropical – Collaboration of the Year“Baloncito Viejo” – Carlos Vives & Camilo“El Negrito” – Gente de Zona & Carlos Vives“Señor Juez” – Ozuna & Anthony Santos“Si Yo Estoy Loco” – SanLuis & Fonseca“Te Espero” – Prince Royce & María Becerra“Vamo’ A Ver Si El Gas Pela” – Víctor Manuelle, Miky Woodz & Marvin Santiago

Regional Mexican – Male Artist of the YearAdriel FavelaAlfredo OlivasCarin LeónChristian NodalEden MuñozEl FantasmaGerardo OrtizJoss FavelaLenin RamírezPepe Aguilar

Regional Mexican – Female Artist of the YearAída CuevasAna BárbaraÁngela Aguilar Carolina RossChiquisFlor de ToloacheLas MaríasLupita InfanteMajo AguilarYuridia 

Regional Mexican – Song of the Year“Ahí Donde Me Ven” – Ángela Aguilar“Cómo Te Olvido” – La Arrolladora Banda El Limón de René Camacho“Esta Vida Es Muy Bonita” – Banda El Recodo de Cruz Lizárraga“Mis Problemas” – Chiquis“No Paras De Hacerme Feliz” – La Fiera de Ojinaga“Ojos Cerrados” – Banda MS de Sergio Lizárraga & Carin León“Otra Noche” – Los Ángeles Azules & Nicki Nicole“Ya No Somos Ni Seremos” – Christian Nodal“Ya Solo Eres Mi Ex” – La Adictiva“Ya Supérame (En Vivo)” – Grupo Firme 

Regional Mexican – Collaboration of the Year“Amores Van y Vienen” – La Nueva Estrategia & La Maquinaria Norteña“Con Un Botecito A Pecho” – Adriel Favela & Carin León“En Tu Perra Vida” – Grupo Firme & Lenin Ramírez“La Sinvergüenza” – Christian Nodal & Banda MS de Sergio Lizárraga“Tus Desprecios” – Pepe Aguilar & El Fantasma

Regional Mexican – Grupo o Duo of the YearBanda Los RecoditosBanda Los SebastianesBanda MS de Sergio LizárragaEdwin Luna y La Trakalosa de MonterreyGrupo FirmeLa AdictivaLa Arrolladora Banda El Limón de René Camacho La Fiera de OjinagaLos Ángeles AzulesYahritza y Su Esencia

Regional Mexican – Banda Song of the Year“Cada Quien” – Grupo Firme & Maluma“Cómo Te Olvido” – La Arrolladora Banda El Limón de René Camacho“Esta Vida Es Muy Bonita” – Banda El Recodo de Cruz Lizárraga“Quiero Amanecer Con Alguien” – Chiquis“Ya Solo Eres Mi Ex” – La Adictiva

Regional Mexican – Sierreña Song of the Year“Como Antes” – Nathan Galante“Descansando” – Fuerza Regida “Híbrido” – Virlán García“Soy El Único” – Yahritza y Su Esencia “Un Día Menos” – Grupo Los de Chiwas

Regional Mexican – Album of the YearA La Medida – Pepe Aguilar Abeja Reina – ChiquisAclarando La Mente – Joss FavelaEnfiestados Y Amanecidos – Grupo FirmeEsta Vida Es Muy Bonita – Banda El Recodo de Cruz LizárragaForajido EP1 – Christian NodalJalas O No Jalas (Edición Deluxe) – La Fiera de OjinagaMe Siento A Todo Dar – Banda Los RecoditosPrefiero Estar Contigo – La Arrolladora Banda El Limón de René Camacho

In a new collaborative effort with Miller Lite, J Balvin wants to give back and pave the way for Latino-owned businesses via the “J Balvin’s Tab” program. 
Teaming up with Accion Opportunity Fund — “a financial support system for small businesses that advance racial, gender, and economic justice for all,” according to its website — a limited-edition pint inspired by Balvin’s vibrant brand has been designed for nine and 15-packs. A portion of the proceeds from every purchase, up to $150,000, will be donated to AOF by Miller Lite and will fund nearly 50 Latino business owners and entrepreneurs across the country. 

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Additionally, Miller Lite will be giving away up to 10,000 beers per week between March 1st and April 30th, and fans will have a chance to win exclusive J Balvin signed merch by visiting www.millerlite.com/jbalvin.

Below, the Colombian artist tells Billboard more about the initiative.

It’s not the first time you have teamed up with Miller Lite. Tell us about your new initiative and purpose behind “J Balvin’s Tab.”

We are back together, Miller Lite and J Balvin, to always support our Latino community with their small businesses and their entrepreneurial visions. We want to help entrepreneurs learn how to elevate their businesses and guide them on where they should be. And also help them financially so that they can make the right investments and grow. When I was starting my career, I had no one to tell me where to go. Since I didn’t have that, I had to learn on my own, and now I want to help others so that they have an easier path.

On the limited-edition bottle, we see some of your signature elements, such as the lightning bolt, the happy faces, and the colors: Why are these images so representative of your brand?

All of that is really genuine to what I’ve always wanted to show. It’s not like I wanted to design a lightning bolt or a smiley face just because. When I got to the [music] business I wanted to change the perspective that I was bad or malicious. Obviously coming from Colombia, with such a dark past, I wanted to raise joy, and that’s where the smileys come from. It became like a trademark. They [the designs] always appear in my collaborations, in my shows, in this campaign, and in everything that has to be related to J Balvin. It is a very powerful brand.

Courtesy of Miller Lite

Courtesy of Miller Lite

Now that you’re encouraging Latino business owners with this campaign, what has been the best business advice you’ve ever received?

There are many, but one of the best ones that I have been very close to is really looking for a career that you are passionate about and that you really enjoy. Many times people work to make money and they focus more on making money than on what they really love. I say follow your dreams because sooner or later you will see the results.

On that note, what type of business would you like to start that’s not related to music?

We are on the same page because I love fashion and it has always been one of my passions, just like music and architecture, so I would like to do a fashion project that has a global impact on all Latinos.

Now, if you can share a couple of beers with two colleagues and talk about business, which artists would it be with?

Wow! That was good! I know I would work with Anitta, I know she’s a great person, and I know she’s focused. And, wow, not everyone is focused on business, you know? It is still very respectable. I would say with Maluma too, he’s also a very entrepreneurial man.