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Latin Grammy-winning DJ and producer Michaël Brun has been churning out bangers for over a decade — but his latest single shifts him into history-making territory.
Out Friday (Jan. 31), “Touchdown” — the Haitian star’s new anthem – features Billboard Hot 100 chart-topper J Balvin, Jamaican dancehall legends Bounty Killer and Beenie Man, and rising Jamaican singer-songwriter Tasan, the daughter of reggae legend Papa San. Izy Beats, who helmed Koffee’s 2018 crossover hit “Toast,” helped co-produce.
A celebratory anthem, tailor-made for major sports victories, “Touchdown” beautifully marries the already closely intertwined genres of dancehall and reggaetón, using their shared DNA to combine contemporary Latin superstars with dancehall giants of eras past. J Balvin first premiered the track on ESPN as the network’s Monday Night Football ambassador, marking a rare usage of Caribbean music on the iconic sports brand’s broadcast. The cross-genre collaboration served as the official promotional anthem for the 2025 NFL Wild Card Weekend games.
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“Touchdown” previews a busy year for Brün that includes his first-ever arena show. On June 28, Brün will mount his BAYO! Festival at Brooklyn’s Barclays Center. The festival’s steady growth over the past half-decade is just one segment of Brün’s efforts to uplift Caribbean music around the world.
“I actually was part of the [Grammy] committee for best global music performance,” he exclusively tells Billboard hours before “Touchdown” hits DSPs. “At Spotify, I curate the ‘Haitian Heat’ playlist and help them with other Caribbean stuff.”
Last year, Brun prioritized collaborations, joining forces with artists spanning genres and generations, including Keyon Harrold (“Playa Noche”), Charly Black (“Jessica”) and John Legend (“Safe”). With an ever-growing festival and new music on the horizon, Michaël Brun caught up with Billboard to break down the making of “Touchdown,” his favorite Haitian artists and who he thinks will win the Grammy for best reggae album on Sunday (Feb. 2).
How did “Touchdown” come together?
This process has taken a couple of years. I’ve known J Balvin for years, and we’ve worked on a lot of projects together. My first platinum records and a lot of my No. 1s were with him. [Brun co-produced and co-wrote J Balvin’s Ed Sheeran-assisted “Forever My Love,” which topped Latin Airplay in 2022]. In the process of making some new songs together a couple of years ago, we started talking about the influence of dancehall in reggaeton and how much dancehall artists have influenced and shaped the global sound.
Then we had the idea to do something that honored [the songs] we used to listen to at parties. “Touchdown” came from the idea of that link between everything that’s happened in dancehall history and the way that Haiti has been influenced by the Caribbean, Latin America and our own local sounds.
Once we made that initial concept, I knew I wanted to tap in with some friends and icons from Jamaica. I reached out to Tasan, who sings the hook, and Beenie Man and Bounty Killer, who are two iconic dancehall artists from Jamaica. I also reached out to Izy – who produced iconic dancehall songs like Koffee’s “Toast” — to co-produce the song with me.
This is the first time Beenie Man and Bounty Killer have ever been featured on a track together, which is pretty monumental given their history. What does this moment mean to you as a dancehall fan?
I think that it’s really representative of what I believe in: [the power of] bridging different cultures and people. I want my music to make people feel good. I want you to feel that the culture is enriching you. I think that both of their careers have been incredible and have been so influential… not just in Jamaican sounds, but global sounds too.
We actually cut their verses around the time of their Verzuz battle [in 2020], it was literally that week that we started the process. It was really special. I’m grateful that we also got to link in Kingston and Miami. That’s all I care about: genuine cultural unity and authentic cultural portrayal.
Do you have any plans to get this performed live anytime soon?
I have BAYO coming up, and that’s been so much fun for me because it’s rooted in Haitian culture and history. I started it in Jacmel in the South of Haiti, but the music that I play and the artists that pop up for the show are from all around the world. Haitian music is very traditional — we have our genres like konpa and rara — but we also play music from everywhere. I’ve already had a couple of the artists on “Touchdown” pop up in past shows. We might get some really good surprises!
Talk to me a bit more about how BAYO! has grown over the past five years.
It’s been wild. The very first New York show we did was at Music Hall of Williamsburg, and there were about 500 people or so. BAYO! was such a crazy twist for me because, up to that point, I was a DJ doing electronic music and I wanted to set up this festival concept to bring the sounds that I love from the Caribbean and all the different global diasporas to New York and different parts of the U.S. Now we’re hitting Europe and Canada too. The energy at that first show was so special; it made sense to me as a concept, so to see it go from Irving Plaza to Brooklyn Steel and then to Central Park and Prospect Park has been a dream come true.
And the feedback I get from everybody that comes – whether it’s people flying from different cities or people in the New York community — is that it feels like a family. The show is the embodiment of my music. This is my claim, but BAYO! is the best party in the world!
Every festival has its own approach, but, personally, I love to be surprised. I work hard every year to surprise people with the lineup. We never announce who’s performing, so when you show up you might see Maxwell or J Balvin – anybody can pop up! This festival is my pride and joy.
It’s interesting to have a song like “Touchdown” arrive amid the ongoing “Dem Bow” copyright case. How do you feel the song honors and acknowledges the musical lineage of these genres?
We’re honoring icons for the work that they’ve done and creating new moments that incorporate different aspects of their lineages. We’re bridging culture-holders with modern-day and up-and-coming stars. Having these songs in these global moments is important for people to see. I feel like these cultures are very separate segments for a lot of people and if they’re not explicitly shown it, it’s hard for them to understand what the links are. This is my way of helping to create that mutual respect across the board and have all of us in community with each other. Everybody on “Touchdown” actually loves the other artists.
What’s the dream sporting event to perform “Touchdown” at?
Oh man, the Super Bowl! In terms of the song itself, it’s the perfect fit, and J Balvin has also already done the Super Bowl [as a guest of Shakira and J. Lo’s in 2020]. On a personal level, I really love football (soccer), so the World Cup too. Any stadium sporting event with people chanting works, that’s what the energy of the song was from the beginning. It’s also so cool to have Caribbean music on ESPN, I think it’s the first time they’ve ever done that! It’s pretty amazing to be part of that lineage now.
Is “Touchdown” leading to a larger project for you this year?
I’ve been working hard on a lot of stuff. There’s more music coming with some very special artists who I’ve been working with for the past few years, one of which everyone’s gonna be surprised about because she had such an insane 2024. I won’t reveal too much, but I feel like my entire bucket list has been checked off.
Who are some Haitian artists we should be keeping our eyes and ears on in 2024?
What Naïka is doing on a global scale with incorporating different sounds from Haiti — whether it’s twoubadou or konpa – is incredible. Her song “6:45” was pretty massive last year on socials and streaming. On the rap side, Baky is about to drop his new project which I know is gonna be crazy. One other person I think is fire is Rutshelle Guillaume; we worked on a song with John Legend together last year. She’s one of the big singers from Haiti. Everybody comes through to BAYO!, so you should pop out this year!
Who do you think will take home the Grammy for best reggae album on Sunday?
Oh, that’s a tough one. I think Vybz [Kartel] might take it, man. His comeback is a pretty big deal. It depends on the voter base, of course. What Vybz is doing right now is really important for the culture. I think it will probably go to [the Bob Marley: One Love soundtrack] though because of the movie. If the culture voted, it would be Vybz, in my opinion.
Outside of BAYO and your new music, what else can fans look forward to from you this year?
I’ve been producing a lot of projects. I’m really close with Naïka; she’s working on her debut album right now, and it’s a really, really special project that incorporates so many influences from her Haitian heritage. There’s a lot of really fun stuff that I’ve been involved with that I think will be rolling out at different points throughout the year.
On a personal note, my mom passed away in December, which was a pretty crazy journey because she had cancer for three years. With this show and my music, my career is all about honoring her. She was born in Georgetown, Guyana, and she was very philanthropic. I genuinely want to ensure that I’m continuing to honor her through philanthropy and community building. We created the Sharon Andrea Lee-Brun Memorial for BAYO Fund at the end of the year as opposed to people sending flowers and stuff. We ended up donating $12,000 to different education and food sovereignty organizations in Haiti.
I’m in my next life now without my mom, so I’m trying to keep her in mind always.
After becoming the youngest winner of the Latin Grammy for best new artist in 2023, at the age of 19, Joaquina finally released her highly anticipated first LP, Al Romper La Burbuja, on Friday (Jan. 31). The album, released under Universal Music Latino and co-produced by the young singer-songwriter mostly with Julio Reyes Copello, represents a crucial moment in her artistic and emotional evolution, with a mature, authentic, and reflective proposal.
“I believe that with this project I found myself for the first time fully,” Joaquina tells Billboard Español. “This year marks five years since I released my first song, [‘Primer Amor’], and I think all these years have brought me to this moment. Obviously, incredible things have happened, but I feel that right now it’s like the real beginning, so I am very grateful for this.”
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Comprising 14 songs, Al Romper La Burbuja — which follows her Latin Grammy-nominated EP Los Mejores Años from 2023 — includes the previously released singles “Quise Quererte,” “Escapar de Mí,” “Desahogo,” and “Pesimista,” among others, as well as an alternative version of “El Alquimista” and six new tracks, mostly a fusion of poetic folk-pop and classic rock.
The album’s title (which loosely translates to “breaking the bubble”), is “a metaphor for what it means to take care of the things that make you who you are,” she explains. “Having your own stronghold, your escape where you can grow and be yourself and flourish while you take care of your heart, and being able to have that place in your mind that you return to when you need it most and where you can remind yourself of your purpose always.”
It opens with “Carta a Mí” (Letter to myself), which is the way she defines the set as a whole, and closes with “Gracias por Estar Aquí” (Thanks for being here), an ode to her friends. “I think there is a lot of nostalgia on this album,” the Venezuelan artist adds. “That’s like a prevailing factor throughout the project, which is very nostalgic.”
At 20, she feels she has learned a lot about herself, personally and professionally, in the last few years.
“I’ve learned to believe more in myself and to be true to my instincts and the things that move me,” she says. “And making this album I have grown a lot as a songwriter, but also in areas like production. It was always a dream for me to grow in that field. So as a musician, as a producer, I am very proud that this is just the first project.”
Below, Joaquina breaks down five essential tracks from her new album, Al Romper la Burbuja.
JOAQUINA ‘AL ROMPER LA BURBUJA’
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“Capricho”
It’s one of my favorite songs on the album because I feel like it talks about an emotion that took me a long time to put into words. It talks about that moment when you want to understand why a person hurt you, and about always connecting the dots to understand why things happened a certain way. I am a person who likes to understand things a lot and I need to be talking about it all the time, I need to be like dissecting it all the time — and I found myself in a situation where I was talking too much about this thing that had happened to me, and I was so tangled in the subject, I couldn’t let go…
One day in a conversation with my mom and my sister, I kept going and they told me: “Joaqui, this is not you, this person is bringing out the worst part of you, you can’t let this happen.” And I said, “No, but I want that person to ask for forgiveness because I don’t understand why things happened the way they did, and I don’t understand why this person had to act this way because I didn’t do anything.” And in the end they told me, “You don’t have to understand anything, you don’t have to understand everything.” And that really stuck with me. The song talks about that, about you wanting to repay the person in kind for the situation, but deep down you know that that’s not you and that it’s just a whim — because you want the person to ask for forgiveness and you want things to have happened as you would have done them. It is a very complex feeling, a mixture of pain, anger, and sadness. That’s why I love that song.
“Desahogo”
It is one of the cheekiest songs on the album. It’s a song about not understanding what you’re feeling for someone, about a past love that you let go and that deep down you regret but don’t want to admit, so you’re kind of analyzing the situation from the outside and saying, “Well, I don’t remember if I miss you or if I miss the attention you gave me, or if it’s just nostalgia, but this is just a relief.” It’s a bit of a reflection on what it means not to know what you’re feeling for someone, whether you miss the version of yourself that was with them in the past or if you really miss them. In terms of production, I think it’s a perfect mix between a more organic world and a more synthetic world. I think that’s the whole album, but “Desahogo” especially is one of the songs that best combines that. I use Auto-Tune for the first time as an instrument.
“El Alquimista”
“El Alquimista” is the existential doubt of the album, that’s what I call it. And it’s placed as track seven, because for me it’s the climax of the album, but also seven is a divine number, so it’s like a nod to that. It alludes to the book [of the same name by Paulo Coelho], although the story and what I tell is not at all similar. Literature inspires me a lot, so when I read this book and heard that they called God by this term — and that an alchemist is someone who turns mud into gold — it seemed so powerful to me, and I decided to make a literary allusion. “El Alquimista” is a very honest song; it’s an analysis of everything that surrounds us on all levels.
And the creation process was almost supernatural. I wrote all the lyrics first as a poem in one day. I went to Julio [Reyes Copello]’s studio and it’s a very funny story because he tells me, “Oh, I love the idea, but I don’t have time to write today. Can we meet tomorrow?” I’m like, “Yes.” And he says, “But read me the lyrics, what do you have? Can we do something like that with the harmony?” And I go, “Yes, we can do something like that.” “Ah, what do you think?” And he started playing on the piano and we got carried away. I mean, it was done literally in an hour, him on the piano and me doing all the melody and the lyrics, improvising with the lyrics I had. And it’s a song that means a lot to me because I posted it on social media and the video went way more viral than anything I’ve ever posted in my life.
In the album there’s a version that’s inspired by Venezuelan folk music; it has arrangements inspired by llanero music and joropo. The musicians who played on the song are Venezuelan: There’s a cuatro, there’s a harp, there’s a bandola. We made the arrangement thinking of making an allusion to my Venezuelan rootsm and that was always the idea from the beginning. So I’m excited that the demo version on the piano came out and now the complete and more produced version comes out.
“Matices”
It’s a song that talks about when life wants to put you in certain categories. I think that as a human being, but especially as a woman, the world usually wants to put us in boxes and say that you can only be one thing or another. This song is a bit of a fun way of complaining about that, of analyzing. I am a person who thinks that black and white do not exist, that is, that everything has nuances, that nothing is black or white — neither what you should be as a person, nor the way you see life, nor the answers. So in a way the center and the inspiration of the song is my discomfort with people wanting to put me in a box. But I do it from a fun place. It’s a concept that I’m very passionate about and being able to put it into words was nice.
“Gracias por estar aquí”
This song (whose title means “Thank you for being here”) I wrote for my lifelong friends. It happened that I was on a work trip super far away, it was one of my first work trips. I arrived [back in Miami] and I was exhausted, but I went to the beach with my school friends who were here, and I hadn’t seen them in a long time [because they’re in college]. It was the best day of my life in a long time — and I realized that sometimes you have to get away from home and the people you love to appreciate them again.
Before, I always wanted to leave Miami and see the world because I was tired of the superficiality of the city and the people. I never felt good in high school, really, I always felt very uncomfortable and I have many songs that talk about that. So I find it interesting that the opening track of the album, which is “Carta a Mí,” says that the world is bigger than this city, bigger than your room. And at the end “Gracias por Estar Aquí” is like, “Wait, no, but I want to be at home, I want to be in my room, I want to see my lifelong friends, I want to see my sister, I want to see my parents.” I think that’s why the album is a complete journey.
The song also has my favorite chorus of the whole album. It says: “Where will time have gone? Where will it be? Who will be the owner? Will it be floating through the air waiting for someone to catch it? And if one day I catch it, I will squeeze it tightly with white fingers and in the hand a fist.” I wanted to explain the idea of grabbing something like that with your hands — I’m very passionate about that idea of nostalgia and wanting to capture every memory you’re living in your life, every memory you’ve lived, being able to take a photo and have it with you forever.
Christian Nodal unveiled his new PA’L CORA EP. 02 on Thursday (Jan. 30), part of the PA’L CORA series that he launched in 2024. Sonically, the Mexican artist further solidifies his distinct mariacheño sound — a subgenre fusing mariachi’s strings and horns with the norteño accordion — with other rhythms such as tropical (“Contigo al […]
Peso Pluma will soon make history at Rolling Loud California in March as the first non-hip-hop artist to headline any edition of the festival. On Thursday (Jan. 30), Billboard can exclusively reveal more information on his highly awaited performance — including the date he’s performing, which was previously not announced.
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The Música Mexicana star, who closed 2024 at No. 3 on Top Latin Artists in the Billboard Year-End charts, will dominate the main stage on Saturday, March 15, alongside headliner A$AP Rocky. Single day tickets go on sale at 10 a.m. PT on Friday, Jan. 31 on the Rolling Loud website.
“We are so excited to have Peso Pluma at Rolling Loud California,” Tariq Cherif, Co-Founder / Co-CEO of Rolling Loud tells Billboard. “He is going to make history as our first Mexican artist to headline our festival. Peso is an incredible and outstanding artist, and we are very excited to see what he brings to Rolling Loud.”
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The two-day festival, also co-headlined by Playboi Carti, is set to take place March 15 and 16 at Hollywood Park, on the grounds adjacent to SoFi Stadium in Inglewood, Calif. Other notable artists on the lineup include Quavo, Bossman Dlow, Sexyy Red, Ken Carson, Destroy Lonely, YG, OsamaSon, Hurricane Wisdom, Molly Santana, Skaiwater, Ski Mask the Slump God, Ab-Soul, 03 Greedo, Larry June, Dom Kennedy, Kamaiyah, Blxst, 310Babii and more.
“We’re excited to switch things up with a two-day format that keeps all the energy of Rolling Loud but makes it more affordable for our fans,” Cherif and Matt Zingler, co-founders and co-CEOs of Rolling Loud, previously said in a press release. “By cutting down a day, we can offer the same epic lineup, dope activations and unforgettable vibes at a price that’s easier on the wallet. At the end of the day, it’s all about making sure everyone can come together to celebrate hip-hop without breaking the bank.”
Rolling Loud California will include carnival rides, brand activations, art installations and more than 75 artist performances across three different stages.
Peso Pluma
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Bad Bunny’s all-Spanish Debí Tirar Más Fotos seems poised to enter its third week at No. 1 on the Billboard 200 chart, and with it comes renewed hope for a salsa comeback that many in the industry have been heralding for years now.
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To be clear, if you listen to Debí Tirar in its entirety, you will quickly hear it is not a salsa album, or trap, or reggaetón, or even tropical music. Rather, this is a love letter to Puerto Rico and its music in a dizzying array of genres and rhythms — with urban and trap music at its core, but infused throughout with tropical genres like plena, bomba and yes, salsa, both as protagonists and guests of some of the 17 tracks.
The tone is set in the opening “Nuevayol,” which kicks off covering the opening verses of El Gran Combo de Puerto Rico’s 1975 salsa anthem “Un Verano en Nueva York,” then eventually devolves into a rapid reggaetón beat.
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It’s clever, this particular fusion of tropical and urban, never quite taking over the other’s territory, comingling the two worlds with extreme care and authenticity. Bad Bunny, a trap star, manages to bring in salsa devotees in the first 45 seconds of his album without alienating his core reggaetón fan base — which will find something to connect to in the next 45 seconds. It’s the meeting of two musical worlds that have danced around each other for decades now; Celia Cruz incorporated rap into her groundbreaking “La Negra Tiene Tumbao” single in 2001; Daddy Yankee blended mambo and reggaetón in his mega-hit “Lo Que Pasó Pasó,” included on his seminal Barrio Fino album of 2004, just to name two prominent examples.
But while rap and reggaetón soared, tropical music and salsa waned. Not only is tropical music the smallest subgenre of Latin music commercially, it’s also been the slowest-growing of the past few years, according to Luminate.
Now, Bad Bunny and some of his fellow urban stars could help change that. Last year, another reggaetón star, Rauw Alejandro, released Cosa Nuestra, an album full of salsa and Puerto Rican notes. The set, named in part as an homage to Willie Colón and Hector Lavoe’s seminal 1969 salsa album of the same name, debuted at No. 6 on the Billboard 200 chart, making it Rauw Alejandro’s highest charting set. It would end up having the the highest-streaming first week for any Latin album in 2024.
“Salsa obviously is not my essence, but it’s something that’s in my blood and in my culture, and it’s something I love,” Rauw Alejandro told Billboard last fall. “The Colón-Lavoe Cosa Nuestra had the elegance and the musicality and the instruments, which you will hear in this album. It’s the first time I use my band and live music in almost an entire project.”
In Debí, Bad Bunny also leaned heavily on live instruments, incorporating students who play salsa from Puerto Rico’s Escuela Libre de Música in some of the album’s most compelling trakcs.
“This album, and specifically the song “Baile Inolvidable,” has viralized not just salsa music but I’m also seeing people taking salsa lessons,” Bunny told Billboard last week. “I think the whole world wants to dance salsa,” he added, which makes sense considering the video to “Baile” specifically features a salsa lesson.
Bunny’s performance on the Billboard charts seem to back that statement up. On the Billboard Global 200 and Hot Latin Songs chart this week, “DtMF” — which is infused with plena and includes plena singers — reigns at No. 1. There is no precedent for plena (which is a very traditional genre — think the cultural equivalent of bluegrass or gospel, given the use of vocals) rising on the charts like this in recent memory.
“Baile Inolvidable” and “Nuevayol,” the latter with its old salsa reference, follow at No. 2 and 3 on Hot Latin Songs, respectively. On the all-genre Hot 100 chart, “DTMF” sits at an astounding No. 2.
“Knowing the market, one could think reggaetón is what was going to shine most,” Bunny told Billboard. “But to see that the top song was a plena? That, I didn’t expect.”
To be honest, neither did we.
If we look at this week’s Tropical Albums chart, most titles are compilations or catalog albums. The newest release is Camilo’s album Cuatro, released last year, and Camilo is not a core tropical act. But he has connections to a growing group of tropical acts — in all subgenres — who have charted by collaborating with non-tropical acts. They include Mexican cumbia group Los Angeles Azules in tracks with Emilia and Nicky Nicole, and Prince Royce and María Becerra.
That still doesn’t put salsa in the top tiers of the chart. But it feels, finally, like such an ascent is truly on the horizon for the genre, beyond anecdotal evidence. If Bad Bunny’s listeners are willing to take in four-minute salsa tracks full of live instrumentation and soneos – or improvisation — it would stand to reason that they’d be willing to venture into other salsa territory.
This week’s Tropical Albums chart, for example, features new entries of six salsa compilation albums, including Luis Enrique and Eddie Santiago’s Los Principes de la Salsa at No. 13. The album was originally released in 1990, the heyday of “romantic salsa.”
More importantly, a new generation of salsa singers — which includes Luis Figueroa, Christian Alicea and Peter Nieto — are standing up for the genre, attempting to make a chart breakout with new fusions while staying true to the standards and spirit of the music.
Let’s see if reggaetón stars can help pave the way for them.
While fans around the world may feel like they know everything about Anitta, the Brazilian superstar has yet to introduce fans to Larissa — until now. In her upcoming Netflix documentary, titled Larissa: The Other Side of Anitta, the “Envolver” singer — born Larissa de Macedo Machado — gets personal about the private side of […]
Becky G embarks on an aquatic safari in the teaser for Mountain Dew’s upcoming Super Bowl commercial — but she isn’t quite impressed yet with what she sees. While sipping on a Baja Blast as the soda company’s Mountain Dude leads her group on a rafting expedition, the “Shower” singer watches as four seals sitting […]
In the border towns of Mexicali and San Felipe, Óscar Maydon was just another local musician performing covers in small local venues. His role then, defined by the success of others, hadn’t found its unique voice. Then, as the world halted in 2020’s Covid-19 pandemic, he faced what seemed like an insurmountable obstacle. Concerts were canceled, venues closed, and opportunities dried up overnight. Yet, it was during this lockdown that Maydon’s career in music inadvertently began.
Faced with the urgent need to make ends meet, Maydon turned to what he knew best: music. But instead of continuing with covers, he began to write original corridos for friends and colleagues. “‘Hey, I’ll sell you a corrido,’ I’d tell them, ‘Want one? I’ll write it for you,’” Maydon recalls. “They’d ask, ‘How much will you charge?’ ‘I don’t know. Let me write it and I’ll tell you how much.’” This shift from performer to creator was not just about finding an income during difficult times, but the birth of an artist who would soon capture the heart of the masses with his storytelling.
Today, Óscar Maydon is behind one of the hottest tracks on the Latin music charts: “Tu Boda,” featuring Fuerza Regida. After an impressive 11-week reign at the top of the Hot Latin Songs chart, largely held by its streaming power, the song — a compelling Gothic sierreño romance — now dominates radio, earning the No. 1 spot on the Regional Mexican Airplay chart this week.
“We were coming from Baja Beach Fest [in August 2024]. Post-festival, I hit the studio to hunt for the perfect requintos and embellishments — I’m meticulous with these things,” Maydon recalls about the game-changing creation of “Tu Boda,” released last September. “Considering every element, from the guitars to the bajo sexto, the tololoche, the charchetas, and the vocal arrangements… I even texted Chachito — my manager and the song’s co-writer — urging him to finalize the lyrics quickly. Our dedication to refining the details is why, I believe, we’ve managed to elevate Mexican music to new heights. The public’s response has been overwhelmingly positive; they’ve really embraced our sound.”
Madyon grew up on a steady diet of norteño music and “all-things regional,” with Joan Sebastian, Juan Gabriel, and Mexicali band Los Muecas being a constant influence. “I learned to play when I was about 15 years old, coming out of high school. From there I started playing guitar. My whole family are musicians,” he reveals. “In my grandfather’s world, everybody sings, and some play instruments. And I have cousins who are musicianswho taught me a few things. And my uncle taught me the basics — A, B, C, D, E, F, G chords, and YouTube. It’s really the desire that makes you learn things — nobody teaches you anything. They do explain it to you, but it’s the desire that makes you learn something”.
With hit collaborations alongside música mexicana giants like Natanael Cano in “Madonna,” Peso Pluma in “Santal 33,” Junior H in “Fin de Semana” and Gabito Ballesteros with Chino Pacas in “Elvira,” Óscar Maydon, who is signed to Rancho Humilde, is not just a part of the regional Mexican music scene — he is actively shaping its future.
From a local musician playing cover songs in small venues to a chart-topping hitmaker, Maydon remains committed to pushing musical boundaries and exploring new sounds that continue to enrich the genre. Read more about our January Latin Artist on the Rise below.
Name: Óscar Maydon
Age: 25
Recommended Song: “Otra Mentira”
Major Accomplishment: “My greatest achievement is that people sing my songs. At the end of the day the charts and all that — yes it’s very nice, but what we all want is for people to sing your song, that your song gets through to their feelings,” he says.
What’s Next? “Óscar Maydon has a lot of music to release this 2025. We are going to open with an album. My goal is to release about three albums this year.”
La India, Alejandro Fernández and Manuel Alejandro will receive special awards at the 2025 Premio Lo Nuestro, Billboard can announce.
Recognizing her three-decade-long career, La India, known as the Princess of Salsa, will receive the Premio Lo Nuestro a La Trayectoria (Lifetime Achievement Award) for her contributions to Latin music. Mexican star Alejandro Fernández will be honored with the Premio Lo Nuestro a la Excelencia (Excellence Award) for his enduring legacy in Mexican music and beyond.
Meanwhile, Spanish composer and producer Manuel Alejandro will receive the Visionario Lo Nuestro for his six-decade career, penning over 500 songs and having worked with iconic artists like José José, Rocío Jurado and Julio Iglesias, to name a few.
All three will be honored at the awards ceremony, which will air at 8 p.m. ET Thursday, Feb. 20, via Univision, UNIMÁS, and Vix. Becky G and Carin León lead the list of nominations at this year’s Premio Lo Nuestro, taking the lead with 10 nods each. The two hitmakers are followed by Shakira and Myke Towers with nine nominations each and the eight-time nominees Ángela Aguilar, Emilia, Grupo Frontera, and Leonardo Aguilar.
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Nominations “are based on airplay on Uforia stations and take into account airtime on Univision Radio, streaming data, and evaluation by a Television Committee composed of music and entertainment industry experts,” according to a press statement. Fans can vote from January 22 to February 4 on PremioLoNuestro.com. See the complete list of nominations here.
Co-hosted by Laura Pausini, Thalia, and Alejandra Espinoza, this year’s theme is “Uniendo Generaciones” (Uniting Generations), honoring the artists, songs, and albums that connect the past, present, and future of Latin music.
Red-hot Latin upstart FloyyMenor has signed with Independent Artist Group for booking. The signing follows the huge success of the 19-year-old Chilean singer-songwriter’s reggaeton hit “Gata Only” with Cris MJ, which was named TikTok’s Global Song of the Summer and Global Song of the Year in 2024. According to a press release, the track saw 50 million creations on TikTok, […]