Latin
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Although Marshmello has proven his cross-genre appeal by topping the Hot Dance/Electronic Songs, Hot Rock & Alternative Songs and Pop Airplay charts over the course of his career, the producer scored a long-awaited first in 2023: a No. 1 single on the Latin Airplay chart for his unexpected hit with Manuel Turizo, “El Merengue.” The tropical single was the first new endeavor in a year full of them for the veteran producer, who on Nov. 3 will release Sugar Papi, his first Latin album and first full-length that features an artist on every song.
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“I’ve always been eager to make a body of work [but] wasn’t sure when the right time was,” he tells Billboard News. “Sony Latin reached out to me and was like, ‘Hey, would you like to do a Latin album?’ I’d always wanted to tap into Latin music and it just seemed like a perfect time for us to knock out the album I’ve always wanted to do…It was a no brainer.”
Sugar Papi is filled with Latin music legends and rising stars, from Nicky Jam and Anuel AA to Young Miko and Tiago PZK. And while most songs are rooted in Latin rap, trap and reggaeton, nothing was off-limits in the studio, with Marshmello setting up sessions in Miami to meet with each artist. “I showed up in Miami to write this album and was like, ‘I don’t have anything prepared,’” he recalls with a laugh. “Part of my job, my main job, is on the spot creation.” That quick-thinking helped him and his collaborators finish the entire album in less than two weeks.
“I wasn’t just going to go and make this huge ‘every big artist in the world’ [project], I was just going to work with the artists that I vibed with,” he says, noting he was particularly fond of his sessions with Young Miko. “She just showed up and was so nice and humble, killing everything I’m showing her. In the vault, there’s two other songs that we did and it’s straight rave music, old ’90s like Eiffel 65…Crazy crazy vibes. There’s a lot of songs in the vault that could pop up. “
That wasn’t all that Marshmello had to say about what’s ahead, teasing more on the way. “I don’t know if I’ve said it publicly but I’ve been in the studio this whole summer writing a new album, kind of redefining what Marshmello is,” he says. “I just had some sessions recently where I had some Latin touches…I could definitely see a lot of elements that I’m learning [returning].”
Watch the full interview above.
Chart-topping DJ, producer and songwriter Marshmello talks about diving into Latin music; the process of creating his first Latin album, Sugar Papi; working with Young Miko; the success of his track “El Merengue” with Manuel Turizo and more!
Marshmello:It was interesting. I kind of showed up to Miami to write this album and I was like, “I don’t really have anything prepared.” Part of my job, my main job, is on-the-spot creation.
Lyndsey Havens:Yeah.
Marshmello:Just making it, you know what I mean? Making it work. Yo, what’s up? It’s Marshmello and this is Billboard News.
Lyndsey Havens:Hey, I’m Lyndsey Havens for Billboard News, and I’m here with the chart-topping, DJ, producer and songwriter Marshmello!
Marshmello:What’s going on?
Lyndsey Havens:What’s up, man?
Marshmello:Chilling.
Lyndsey Havens:You’re no stranger to our charts. We have a lot of firsts to talk about with you right now. You have a major label debut album coming out: Sugar Papi, first Latin album, first proper album, new artists on every song.
Marshmello:First album, yeah, a major label album.
Lyndsey Havens:Tell us a bit about how and when the idea for this album even came about.
Marshmello:I’ve always been eager to kind of make a body of work. I wasn’t sure when the right time was. Sony Latin reached out to me and was like, “Hey, would you like to do a Latin album?” And I’d always wanted to tap into Latin music and it just seemed like a perfect time to first knock out the album that I’ve always wanted to do and Latin and everybody was so cool and so nice. It was a no-brainer.
Lyndsey Havens:Did you ever think that Latin would be your first album?
Marshmello:Even though I wasn’t putting out Latin songs, over the years, I just befriended so many people, so many Latin artists. I knew it would happen, I just wasn’t sure when and it was just kind of sent by the universe.
Lyndsey Havens:Yeah. I mean, what conversations did you have with Sony Latin about the appetite for this right now?
Marshmello:I wasn’t just gonna go and make this like, huge, every biggest artist in the world on a Latin album, like, I’m just gonna work with artists that I vibe with, and that I just like, genuinely like their music, you know? And so I think, like, you’ll see, like, on the tracklist and who I worked with, you’d be like, OK, like, just, like, a good vibe.Watch the full video above!
This week, our New Music Latin roundup — a compilation of the best new Latin songs, albums and videos recommended by Billboard Latin and Billboard Español editors — is powered by new music from Anitta, Fuerza Regida and Kali Uchis, to name a few.
A handful of talented women dropped new music this week, including Anitta, whose sensuality shined more than ever in her new single “Mil Veces.” The melodic Brazilian Funk, part of her forthcoming set Funk Generation, finds the pop star chanting about the ups and downs of a relationship while reminiscing on the “thousand times” she and her lover have been together and how much her desire is still alive.
Kali Uchis, on the other hand, released “Te Mata,” a gorgeous and profound bolero, produced by Josh Crocker and Manuel Lara, where she sings about discovering her self-worth after a toxic relationship. “Me, I am the devil of your story. The one that knew that in order to fly, I would have to find my own wings … I allowed your actions, they hurt me like bullets, the one that cried to sleep and would wake up to continue the nightmare,” she chants. Uchis’ new single forms part of her highly-anticipated Spanish-language album, Orquídeas, on January 12.
Speaking of albums, Mexican-American group Fuerza Regida unleashed its 30-track set Pa’ las Baby’s y Belikeada, where they embark on a daring and audacious expedition of fearless corridos bélicos with a distinctive drill influence. Featured acts in the album include El Fantasma, Maria Becerra, Marshmello, Gabito Ballesteros, Manuel Turizo, Chino Pacas, and more
In our most recent New Music Latin fan-related poll, Feid’s MOR, No Le Temas A La Oscuridad album won with more than 69 percent of the votes. What’s your favorite new Latin music release of the week? Vote below!
Bizarrap extends his No. 1 record on the Billboard Argentina Hot 100 chart as his latest release, “Bzrp Music Sessions, Vol. 57” with Milo J, surges 35-1 on the Oct. 21-dated ranking.
“Vol. 57” ejects Luck Ra’s “La Morocha,” featuring BM, from its five-week domination, with a 1-2 dip.
With the move, 16-year-old rapper Milo J claims his first champ among 15 entries. The Argentinian previously reached a No. 11 high through “Dispara***,” with Nicki Nicole (July 15-dated list). Bizarrap, meanwhile, captures his ninth No. 1 on the tally and extends his record for the most champs since the chart launched in 2018. Let’s look at the leaderboard:
9, Bizarrap6, Maria Becerra5, DuKi5, Tiago PZK
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Further, Bizarrap and Milo J join forces with four debuts. El “Fruto” leads the new recruits as the week’s Hot Shot Debut, at No. 11. “Toy En El Mic” follows at No. 15, “No Soy Eterno” at No. 21, and “Penas De Antaño” No. 31.
Continuing with the top 10, Emilia’s “GTA.Mp3” falls 2-3, Grupo Frontera and Ke Personajes’ “Ojitos Rojos” holds at its No. 4 high for a second week, while Myke Towers’ “Lala” completes the top 5 with a 6-5 jump.
The week’s Greatest Gainer goes to Marka Akme, Migrantes, Lauty Gram, Peipper, and DJ Tao’s “Linda” which rallies up 66 ranks, from No. 91 to No. 25.
Three other songs arrive on the Billboard Argentina Hot 100 list this week: Darell adds his 10th career entry with “Lollipop” at No. 53. Further, BM, Big One and Tini’s latest team-up, “Lágrimas I CROSSOVER #4,” debuts at No. 69. Lastly, WOS clocks his sixth entry with “Morfeo” at No. 77.
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Maluma is the latest artist to take on the NPR Tiny Desk for a concert full of his hits and even a tease of his girlfriend’s recent pregnancy announcement. The Colombian superstar performed songs ranging from “Hawái” and “COCO LOCO” to “Felices los 4” and “Según Quién.” Before “ADMV,” Maluma shared that he wrote the song […]
New Music Latin is a compilation of the best new Latin songs and albums recommended by Billboard Latin and Billboard Español editors. Check out this week’s picks below.
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Fuerza Regida, Pa Las Baby’s y Belikeada (Rancho Humilde/Street Mob Records)
It opens with a dark and seductive tone, as a sultry female voice confidently professes her affection for corridos. Her footsteps in high heels echo in the background as she appears to pick up a machine gun, effortlessly blending sensuality with outlaw imagery, creating an intriguing juxtaposition. Welcome to Pa’ las Baby’s y Belikeada, Fuerza Regida’s eighth studio album. Across an expansive 30-track journey, the San Bernardino troupe embarks on a daring and audacious expedition, fearlessly delving into the realm of corridos bélicos with a distinctive drill influence. The album serves as a testament to the group’s evolution as they immerse themselves in la belikeada movement, embracing the realm of excess in all forms: women, power, wealth.
They deliver the expected corridos alterados, this time complete with menacing accordion arrangements; and the inclusion of tracks like “Zona de Comfort” adds a touch of cumbia sabrosura to the mix. Known for their chart-topping prowess, the group also features their previous hits like “TQM” and “Sabor Fresa.” The album’s lyrical themes stay true to their rags-to-riches narrative (“FVDP”), reminding us of the hard-fought journey to success. However, Pa’ las Baby’s also ventures into unexpected territories. “Harley Quinn” sees them collaborating with Marshmello, infusing EDM elements into música mexicana, while “Freaky Freaky” (featuring Calle 24 and Armenta) brings reggaetón rhythms. JOP even switches to English for the sinister drill number “Dafuk,” showcasing the group’s versatility.
Also featuring El Fantasma, Maria Becerra, Juanpa Salazar, Gabito Ballesteros, Manuel Turizo, Chino Pacas and more, Fuerza maintains its signature blinged-out corridos style, solidifying its place in the genre. Still, they also boldly experiment with new sounds and genres, expanding their sonic horizons. Belikeada is a testament to their ability to push boundaries while staying true to their roots, ensuring that that the group remains a reckoning force in the world of Mexican and Mexican-American music. — ISABELA RAYGOZA
Anitta, “Mil Veces” (Republic Records/Universal Music Latino)
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Anitta has never shied away from showcasing her sensuality in her art, and “Mil Veces” is no exception. In her latest single, the Brazilian superstar sings about the ups and downs of a relationship while reminiscing on the “thousand times” she and her lover have been together and how much her desire is still alive. “If we get to do it again, we won’t be leaving my room,” she sings in this melodic Brazilian funk single, part of her forthcoming album Funk Generation. “I love the attractive pop notes of its lyrics, which talk about a relationship that wasn’t meant to last but continues on and on experiencing ups and downs,” Anitta says in a press release. “It’s a relationship dynamic that many people have already experienced.” The uber-steamy music video, directed by Jackson Tisi, stars Måneskin singer Damiano David as her lover. — SIGAL RATNER-ARIAS
Adriana Rios & Ana Bárbara, “A Mi Me Respetas” (Afinarte Music)
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Adriana Ríos and Ana Bárbara, two powerful female voices in música Mexicana, have collaborated on “A Mi Me Respetas,” sending a valuable message about empowerment. A full-force effort to convey the importance of treating women with respect and dignity, this duet is strengthened by acoustic guitar, heavy tuba interplay, and the artists’ passionate, robust vocal delivery. The impeccable duo exhibits great strength in its lyrics and melodies in the verses to complete the song with, “And you don’t rule over me, you’re a nobody, and I’m a cabrona.” — INGRID FAJARDO
Kali Uchis, “Te Mata” (Geffen Records)
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Serving as another prelude to her highly-anticipated album, Orquídeas, Kali Uchis’ “Te Mata” is a gorgeous and profound bolero powered by the artist’s deep yet delicate and spellbinding vocals. Written by Uchis and produced by Josh Crocker and Manuel Lara, the song’s lyrics are striking. “Me, I am the devil of your story. The one that knew that in order to fly, I would have to find my own wings … I allowed your actions, they hurt me like bullets, the one that cried to sleep and would wake up to continue the nightmare,” she sings evocatively. “Te Mata” is Kali Uchis’ second Spanish-language track released this year, following the sultry “Muñekita” with El Alfa and JT (of City Girls), ahead of her upcoming new set, set to drop January 12. It features collabs with Peso Pluma, Karol G and Rauw Alejandro. — GRISELDA FLORES
R3ymon, Mawell & Baby Lores, “Hazme El Amor Con Odio” (R3ymon Music)
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Similar to how Puerto Rican and Colombian artists join forces to propel their local music movements, these three Cuban acts are doing the same. In their first collaborative effort, “Hazme el Amor Con Odio” (“Make Love To Me with Hate”), R3ymon, Mawell, and Baby Lores bring to the forefront a refreshing generation of Cuban acts, including Mawell who’s going viral on social media with “La Triple M.” Produced by La Companioni and Nando Pro, the track is a captivating reparto (an urban-tropical fusion that derives from the barrios in Cuba) about a man who’s trying to save his relationship. “I dare you to look at me in the eyes and tell me you don’t love me/confess to me that I’m still the man of your bed,” says part of the song, as each artist flaunts their potent, distinct vocals. — JESSICA ROIZ
Listen to more new Latin music recommendations in the playlists below:
Bad Bunny is burning the candle at both ends as he prepares to host and perform on Saturday Night Live Oct. 21 — and when it’s all over, he’s ready for a nap. The Latin music titan stopped by The Tonight Show on Thursday night (Oct. 19), two days ahead of his hosting debut, and […]
Maria Becerra had a hunch she’d sell out the Estadio River Plate because of the “hype” surrounding the show — she just didn’t know that it would sell out in record time. According to the singer-songwriter’s team, with more than 500 tickets sold per minute on Wednesday (Oct. 18), the 23-year-old artist will become the first Argentine woman to pack the Nuñez stadium on March 23, 2024.
Ticketing company DF Entertainment’s All Access also confirmed in a social media post that Becerra sold out the venue in less than 90 minutes, noting that she made history in doing so.
“When I found out the sold out I was shocked, I was overflowing with happiness. I’m a calm person,” Becerra told Billboard Español. “But they told me, ‘You’re about to sell out,’ and it had only been an hour. And throughout the day I started to fall in the event that it implied.”
The venue has a capacity of nearly 65,000; other artists who have performed at that venue include The Rolling Stones, Coldplay, Guns N’ Roses, Harry Styles and Michael Jackson, among others.
“That night I had a hard time falling asleep, I kept talking about River, we went to dinner with my choreographer, my managers, my team, all thinking about the ideas we have been thinking about for a long time but now it is a reality and we will start working for a show that is not the end of La Nena de Argentina Tour but something designed for River, something that people will not expect and that they will be amazed with,” assures Becerra.
Fourteen thousand tickets were sold during the Oct. 17 presale, explains José Levy, who is part of Becerra’s management team. Then, a day later during the general sale, 50,000 tickets were sold in an hour and a half. “The first [Argentine] to sing in River and with a career that started in October 2019, this means a lot and gives her a very strong international projection that will make her go down in history as the first artist who at 23 years old reached this enormous achievement.”
What went into the strategy and promotion of the show was also key. Levy cites three major things that led to the sellout. Besides having a good amount of songs, the tickets were also affordable. “Tickets ranged from $10 because the idea was to offer affordable prices in a country that has a very punished economy and at election time with proposals of presidents that do not allow us to visualize if we could later sustain a ticket accessible to all social classes.” He adds, “The third was the marketing strategy, very focused on social media, which is where Maria comes from, playing with TikTok polls, reels with images of other concerts, appealing to the emotions that the public experiences on all platforms.”
Since breaking out in 2019, Becerra has cemented herself as one to watch thanks to her magnetism and versatility. Her mix of pop, cumbia villera, bachata and reggaeton, with lyrics that speak of love, heartbreak and female empowerment, has resonated with audiences both in Argentina and abroad. In 2021, she was nominated for a Latin Grammy for best new artist. To date, she has had three entries on Billboard‘s Hot Latin Songs chart, including her hit with “Qué Más Pues?” with J Balvin, as well as two top 10 hits on Latin Airplay (the No. 1 hit “Te espero” with Prince Royce, and “Éxtasis” with Manuel Turizo at No. 9) and five entries on Latin Rhythm Airplay. Most recently, she collaborated with Enrique Iglesias for a sweet bachata “Así Es La Vida”.
“The other day I was looking at a picture of the women who had filled River in the history of the stadium and it was Tina Turner, Madonna, Miley Cyrus, Lady Gaga, Taylor Swift and me. Seeing myself next to great figures like them gives me goosebumps. And as the days go by, I realize what it is, what it means, not only for me, but for women in the Argentine industry,” Becerra reflects. “I am honored. Of course I feel the pressure to live up to all of them. But people have to know that the show is going to be up to par, that it’s going to be at that level because we are aware of how big it is.”
Becerra is currently in her La Nena de Argentina Tour in South America, with upcoming performances in Uruguay, Colombia and, next year, in Chile at the Viña del Mar Festival.
Maluma is going to be a dad! The Colombian artist revealed that he and his girlfriend, Susana Gomez, are expecting their first child together via a new music video posted at midnight on Friday (Oct. 20). Explore Explore See latest videos, charts and news See latest videos, charts and news Titled “Procura,” the song is […]
Manuel Turizo reveals five things you didn’t know about him to Billboard. Manuel Turizo: Hi, everyone! My name is Manuel Turizo, and these are five things you didn’t know about me. The first one is I am highly, seriously allergic to dust, to cold weather, to whatever! The second thing you didn’t know about me […]