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Prince Royce and Gabito Ballesteros’ “Cosas De La Peda” finds the No. 1 spot on Billboard’s Tropical Airplay chart as their first partnership advances from the runner-up slot to lead the Feb. 24-dated list. That translates into a 24th No. 1 for Royce, while Ballesteros scores his first champ on first try.
“Cosas De La Peda,” Mexican slang for “drunken times,” lifts 2-1 on the tropical radio ranking with by a 37% gain in audience impressions, to 6.2 million earned in the U.S. during the Feb. 9-15 tracking week, according to Luminate. The track trades places with Marc Anthony’s “Punta Cana” which drops 1-2 with an 11% dip in impressions, to 5.2 million.
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Prior to its release, “Cosas De La Peda” received its fair share of promotion. The Bronx-born singer premiered the song live for the first time, with Ballesteros, during Calibash festival at the Crypto Arena in Los Angeles on Jan. 12. Plus, a performance on ABC’s Good Morning America followed on Jan. 17.
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With “Peda,” Royce collects his 24th No. 1 on Tropical Airplay, continuing with the third-most leaders since the chart’s inception in 1994. Only two soloists stand ahead him: Marc Anthony with 36 No. 1s and Victor Manuelle with 29. Here’s an updated look at the artists with the most No. 1 hits on the almost three-decade-old ranking:
36, Marc Anthony29, Victor Manuelle24, Prince Royce18, Romeo Santos14, Elvis Crespo14, Gilberto Santa Rosa13, Jerry Rivera12, Juan Luis Guerra 44011, India
Singer-songwriter Ballesteros, who seasoned “Peda” with his corridos tumbados flair, lands a first No. 1 on the Tropical Airplay —and on any airplay ranking— thanks to the bachata tumbada. The Mexican producer first landed a No. 1 on a Billboard chart as a producer of the the two-week champ “Lady Gaga,” with Peso Pluma and Junior H (last September).
Elsewhere, “Peda” flies 26-11 on the overall Latin Airplay tally. It bests Ballesteros’ previous No. 37 entry with “La Pelinegra,” with La Adictiva, last October.
“De La Peda” is one of 23 songs from Royce’s latest seventh full-length album, Llamada Perdida, released Feb. 16 through Sony Music Latin; it has not entered any Billboard charts yet. The song was produced by Edgar Barrera and Luis Miguel Gómez Castaño, better known as Casta.
Premio Lo Nuestro is just around the corner, and Billboard was backstage at rehearsals catching up with some of the artists set to walk the carpet and take center stage live from Miami on Thursday night.
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The 2024 nominations are led by Maluma with 14 nods, followed by Peso Pluma (13), Grupo Frontera (10) and, with nine each, Karol G and Feid. Ana Barbara, Don Omar and Olga Tañon will receive this year’s Premio Lo Nuestro a la Trayectoria, Global Icon and Premio Lo Nuestro a la Excelencia special awards, respectively.
The 2024 awards ceremony will be co-hosted by Galilea Montijo, Clarissa Moline and Angélica Vale and will air live at 7 p.m. ET on Thursday via Univision.
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Below, check out some of the best highlights from the rehearsals on Tuesday and Wednesday (Feb. 21).
Ana Barbara’s Career Celebration
Ahead of receiving the 2024 Premio Lo Nuestro a la Trayectoria award, Ana Bárbara revealed how she prepared for the exciting medley of hits she will perform Thursday night. “We sat down as a team and asked ourselves what we wanted to share in terms of emotions, in terms of rhythm and songs,” she notes. “After thinking about it a lot, they chose one from each era that was written by different composers […] and came up with that cocktail of songs that will take us to different dimensions.”
Gente de Zona announce new album
Though Alexander Delgado and Randy Malcom are releasing solo music, the Cuban artists known as the duo Gente de Zona arrived together to rehearsals promoting their upcoming project and to assure that they are not separating. In fact, an album is in the works, filled with positive and feel-good music.
“It’s the type of content that made Gente de Zona an international duo,” Malcom notes. “I think there are many problems in the world. Social media has caused well-being but also many problems. It’s about enjoying the moment, enjoying life and time, which is what you can’t buy.”
Delgado adds: “This album is a lot of fun with the Gente de Zona stamp. We are very happy and we hope you all enjoy it.” The duo has yet to reveal the release date but promise that their special performance on Thursday will be a preview of what fans can expect.
Wisin Enters the Música Mexicana Realm
Backstage, Wisin revealed that his new single dropping this week is called “Un Shot” alongside Gabito Ballesteros — further proving that urban and Mexican music are the perfect match. “For us urban artists, it was a dream to enter Mexico and receive the support of all Mexicans,” the reggaeton star says. “More than a fusion with Gabito Ballestero and a rich song, musically speaking, it is a tribute to the people of Mexico and a way to enter their world and let them know that we respect what they do, respect their music.” The music video, Wisin notes, was filmed in Puerto Rico.
Banda MS’ Biggest Tour Secret
Banda MS has paused their tour to attend the 2024 Premio Lo Nuestro, where they are five-time nominees and will also have a special performance. After their Premios commitment, they will hit the road again, which had us wondering: What’s their biggest secret to having so much energy on tour?
“It’s the discipline, the desire to keep growing, the desire to go ahead, our family, our fans. All of that, and more, injects you with a lot of adrenaline, a lot of energy,” vocalist Alan Ramírez explains.
“Banda music has something very peculiar…most of the bands were born on the street,” vocalist Oswaldo “Walo” Carreón adds. “We are the bands that go to the restaurants, the cantinas, trying to get clients. I’ve personally performed 20 hours in a day… and all that suits you is giving resistance. So the three-hour show seems like a breeze.”
Los Ilegales celebrate 30 years
Los Ilegales are ready to inject viewers on Thursday with the ultimate throwback performance — and what better timing than on the year of their 30th anniversary? “It’s a gift from God who allows us to live our 30th anniversary,” lead singer Vladimir Dotel tells Billboard. “It’s also the discipline, the love for our career that allows us to be with you. If it weren’t for that, we wouldn’t be here. We’ve been awarded for our unattainable work and that is why we promise to literally rock the stage.” The Dominican group also remembered the first time they attended Premio Lo Nuestro in 1996, where they won new artist of the year.
Ilegales at rehearsals for Premio Lo Nuestro.
Mauricio Granados
Fans no longer have to wonder what Lionel Messi listens to before he takes the field. Just in time for his inaugural season with Inter Miami in the MLS, La Pulga has shared a playlist of his favorite tracks. Titled “Messi: The Warm-Up,” the football superstar’s playlist, revealed by Apple Music, includes hits from Bad Bunny, Peso Pluma, Karol G, Bizarrap, Grupo Frontera and more.
“Music has always played a significant role in my life, especially on match days,” Messi shares in the Apple Music playlist description. “Music calms my mind, helping me maintain composure and relaxation.”
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The 60-song playlist includes reggaeton hits such as “Despacito” by Luis Fonsi and Daddy Yankee, “Ay Vamos” by J Balvin and Karol G’s smash hit “Provenza.” It also reveals Messi’s taste for Mexican music, featuring songs from Carin León, such as “Según Quién” with Maluma, “Tiki Taka Toco” from Fuerza Regida and the 2023 hit “Ella Baila Sola” by Eslabon Armado and Peso Pluma.
It’s safe to say La Pulga is a fan of Grupo Frontera, as his playlist includes several of the band’s songs, including “No Se Va,” “un x100to” with Bad Bunny, “Bebe Dame” with Fuerza Regida and “TULUM” with Peso Pluma.
The playlist also features Latin music legends, including Celia Cruz’s “La Vida es un Carnaval” and Selena’s “Bidi Bidi Bom Bom,” as well as a handful of English-language songs such as Coldplay’s “Viva La Vida,” Rihanna’s “Don’t Stop the Music,” U2’s “Vertigo” and Drake’s “First Person Shooter” featuring J. Cole.
Messi also pays tribute to the diversity of Argentinian music, with hits ranging from Bizarrap’s “Music Sessions” featuring Young Miko, Quevedo, Milo J and Peso Pluma. The playlist also includes a bit of Argentine reggae with “Hijo” by Los Cafres, and cumbia with “Ya No Vuelvas” by Ke Personajes, La K’onga and Luck Ra.
“There’s no doubt that what Lionel Messi can do with a ball at his feet is otherworldly. But one thing that makes him just like the rest of us is his love for music, from Latin pop and rock to reggae and cumbia from his native Argentina,” reads the playlist’s description. “This exclusive playlist is inspired by the G.O.A.T (Greatest Of All Time) when he’s looking to concentrate.”
Listen to Leo Messi’s “The Warm-Up” playlist below:
Myke Towers pounces to No. 1 on Billboard’s Latin Airplay chart as “La Falda” races from No. 5 to lead the list dated Feb. 24. The song, announced on Towers’ X account in November, is the focus track from his 23-song album LVEU: Vive La Tuya… No La Mía, which debuted and peaked at No. 9 on Top Latin Albums on the Dec. 9-dated list.
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With the new leader, Towers collects his 11th Latin Airplay No. 1 and second in 2024, after the Yandel collab, “Borracho y Loco” (Feb. 17 chart). “La Falda” likewise ascends to No. 1 on Latin Rhythm Airplay, securing the Puerto Rican rapper and singer also an 11th champ there.
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For the tracking week Feb. 9-15, “La Falda” registered 10.54 million audience impressions in the U.S., up 47% from the week prior, according to Luminate, and takes the Greatest Gainer honors.
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Towers’ run of Latin Airplay No. 1s began just a little more than three years ago, when “Caramelo,” with Ozuna and Karol G, peaked at No. 1 in late 2020, where it remained for three weeks. Here’s a look at his collection of wins on the overall radio ranking:
Title, Artist, Peak, Weeks at No. 1
“Caramelo,” with Ozuna & Karol G, Aug. 15, 2020, three
“Mi Niña,” with Los Legendarios & Wisin, Jan. 16, 2021, one
“La Nota,” with Manuel Turizo & Rauw Alejandro, Jan. 23, 2021, one
“Travesuras,” with Nio Garcia, Casper Mágico, Ozuna, Wisin, Yandel & Flow La Movie, March 6, 2021, one
“Bandido,” with Juhn, June 19, 2021, one
“Pareja Del Año,” with Sebastián Yatra, Aug. 14, 2021, one
“Bésame,” with Luis Fonsi, Nov. 27, 2021, one
“Ulala,” with Daddy Yankee, April 8, 2023, one
“Lala,” Sept. 23, 2023, two
“Borracho Y Loco,” with Yandel, Feb. 17, 2024, one
“La Falda,” Feb. 24, 2024
Thanks to its radio haul, “La Falda” pushes 18-12 on the multimetric Hot Latin Songs chart, which blends streaming activity, digital sales, and radio airplay.
“La Falda” rises to new peaks on both Global charts as well. It lifts 85-75 on Billboard Global 200, powered largely by with 24 million worldwide streams. Meanwhile, it pushes 56-47 on Global Excl. U.S. supported in great part by 20 million clicks outside the U.S.
The 36th annual Premio Lo Nuestro is set to take place Thursday, Feb. 22, live from Miami with the theme “El Poder de lo Nuestro (The Power of What Is Ours).” Leading the list of nominations is Colombian pop star Maluma with 14 nods. He’s closely followed by música mexicana star Peso Pluma with 1,3 […]
Sony Corporation of America’s personal entertainment business division today announced a partnership between global breakout star Peso Pluma and Sony’s audio brand campaign, “For The Music.” The collaboration marks Pluma’s first brand partnership.
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The agreement further strengthens what is sure to be a record year for the 24-year-old Mexican artist, who just announced a 54-date Exodo arena tour and is set to headline Coachella, Baja Beach Festival, Chicago’s Sueños Festival and New York’s Gov Ball festival. Peso said in a statement to Billboard that he was “excited for the opportunity to collaborate with Sony” and sees the “For The Music” campaign as a chance to open “pathways for Latin Music” markets and audiences around the world. Sony established the audio brand campaign “For The Music” for its premier consumer and professional audio products and services including its noise cancelling headphones, premium noise canceling earbuds, wireless speakers and pro audio hardware.
With “For The Music,” Sony is “affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans through its personal electronic products,” a press release announcing the deal explains.
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“Since the launch of ‘For The Music,’ we have cultivated such amazing collaborations with artists on products and experiences that have brought their creative vision to fans in new and innovative ways,” says Jordy Freed, head of brand, business development, partner marketing & strategy, personal entertainment business in Sony Corporation of America. “We are thrilled to continue this work with Peso Pluma and support him as he takes his music to new levels.”
Less than one year ago, Plumas was selected as Billboard’s March 2023 Latin Artist on the Rise, setting an agenda to globalize the decades-old música mexicana genre. Since then, he’s landed over 20 songs on the Billboard Hot 100, including his blockbuster collab with Eslabon Armado “Ella Baila Sola,” and his album Génesis, which made history when it debuted and peaked at No. 3 on the Billboard 200, the highest ranking for a Mexican music album on the chart.
Most recently, Sony has partnered with Olivia Rodrigo, Miguel, SZA, Khalid, Tate McRae, and other artists. More here.
Fuerza Regida earns its sixth top 10 on Billboard’s Top Latin Albums chart as Dolido Pero No Arrepentido – EP debuts at No. 7 on the list dated Feb. 24. The romantic six-track set also starts at No. 3 on Regional Mexican Albums.
According to Luminate, Dolido Pero No Arrepentido, released Feb. 9 via StreetMob/Rancho Humilde/Sony Music Latin, starts with 14,000 equivalent album units earned in the U.S. in the week ending Feb. 15.
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One unit equals to one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.
Most of the album’s opening sum derives from SEA units, which equates to 18.44 million official on-demand U.S. clicks of the album’s songs in its first week.
As the EP arrives, Fuerza Regida captures its sixth top 10 on Top Latin Albums and its ninth on Regional Mexican Albums. Here’s a look at the San Bernardino, Calif.-based group’s six visits to the upper region on the overall Latin albums tally:
Peak, Title, Peak DateNo. 8, Del Barrio Hasta Aquí, July 20, 2019No. 4, Adicto, April 25, 2020No. 2, Sigan Hablando.: II, Jan. 28, 2023No. 3, Pa Que Hablen.: I., April 15, 2023No. 2, Pa Las Baby’s Y Belikeada, Nov. 4, 2023No. 7, Dolido Pero No Arrepentido – EP, Feb. 24
Further, as Dolido debuts on Top Latin Albums, it joins another Regida album in the top tier: Pa Las Baby’s Y Belikeada, which holds strong at its No. 2 debut for a third week.
Regida also stirs up things on the multi-metric Hot Latin Songs ranking, as the complete new EP debuts. In total, the five-member group scores 37 chart visits, the most for a regional Mexican ensemble this decade. Only one other regional Mexican act has collected more in the ‘20s: Peso Pluma, with 44 total entries.
Dolido’s six new tracks join seven other Regida songs. Here’s the countdown on Hot Latin Songs which blends radio airplay, streaming data, and downloads:
No. 4, “Harley Quinn,” with MarshmelloNo. 9, “Que Onda,” with Calle 24 and Chino PacasNo. 14, “Tu Name” (debut)No. 18, “Brillarosa” (debut)No. 20, “Excesos”No. 22, “Crazyz”No. 24, “Barbiez”No. 26, “Enculada” (debut)No. 27, “Una Cerveza,” with Manuel TurizoNo. 30, “Tacata (Remix), with Tiagz & El AlfaNo. 32, “Falsa” (debut)No. 35, “Oye” (debut)No. 44, “PXTXS” (debut)
In addition to its top 10 premieres on Top Latin Albums and Regional Mexican Albums, Dolido begins at No. 69 on the all-genre Billboard 200, Regida’s second-highest debut among four entries, after the No. 14 debut and peak by Pa Las Baby’s Y Belikeada last Nov.
The new Feb. 24, 2024-dated chart will be posted in full on Billboard‘s website on Feb. 21, one day later than usual, owed to the Presidents’ Day holiday in the U.S. on Feb. 19.
Baja Beach Fest, originally dedicated exclusively to reggaetón and Latin trap, has transformed into a dynamic celebration that amplifies the convergence of música urbana and regional Mexican music live entertainment.
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Entering its sixth year, the festival makes its return to the beachside shores of Rosarito, Mexico, from Aug. 9 to 11.
Now billed as “the reggaetón and Latin music festival,” BBF welcomes back Puerto Rican superstar Rauw Alejandro to its stage as a headliner for his Friday, Aug. 9, performance; he last appeared in 2019. The excitement continues into Saturday with 2023’s breakout star Peso Pluma leading the charge as the night’s headliner. Sunday heralds the festival debut of Fuerza Regida, the trailblazers of the belikeada movement. Capping off the weekend, Colombian American artist Kali Uchis is set to deliver a special performance on Sunday.
The festival boasts a stellar roster of returning acts, including Panamanian star Sech; Becky G from Inglewood, Calif.; and Puerto Rican sensations Chencho Corleone, Jhayco, Yandel, among others. Exciting newcomers set to debut include Puerto Rico’s Omar Courtz, Xavi known for “La Diabla,” in addition to Colombian group Piso 21, Mexican American rapper Snow Tha Product, and more. The event also features established names such as Jowell & Randy, De La Ghetto, as well as Argentinian singer-rapper Tiago PZK, and DJ Fredy Fresco, DJ Dynamiq and DJ Miriam behind the decks.
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The previous BBF edition marked a pivotal moment, as the festival, initially dedicated to música urbana, embraced regional Mexican music, spotlighting Tijuana’s own Grupo Firme.
Since its inception in 2018 by founders Aaron Ampudia and Chris Den Uijl, Baja Beach Fest 2024 continues to build on its legacy as a must-attend event, especially for Southern California residents, with Rosarito being a 45-minute drive south of San Diego, Calif.
Check out the full lineup below:
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Mexican star Peso Pluma has unveiled the dates for this 2024 Exodo Tour, set to kick off May 26 at the Sueños Festival in Chicago. Produced by Live Nation, the North American leg of the arena trek will include more than 35 shows, with stops in New York, Miami, Dallas, Las Vegas, San Diego and […]
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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DannyLux Helps Street Vendor Retire
Mexican American artist DannyLux delivered a random act of kindness on Valentine’s Day. The sierreño singer teamed up with creator Jesús Morales to participate in one of Morales’ street vendor buyout campaigns. The pair met Pilar, an 80-year-old street vendor who sells fruit and “aspires to return to her family in Mexico to retire,” according to a press release. The special moment, when Danny and Morales give the woman $1,000 for the day so she can go home and rest, went viral on Instagram and TikTok amassing more than 2.5 million views. After starting a GoFundMe to help Pilar retire, the account has now raised more than $70,000 towards the cause.
Karol G Spreads Joy at Children’s Hospital in Mexico City
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Karol G’s Con Cora Foundation visited the Dr. Eduardo Liceaga General Hospital and the National Network of Shelters in Mexico City as part of the “Con Cora Tour Latam,” a tour that began last year in Colombia with a mission to bring joy, entertainment, and support to vulnerable populations, accoding to a press release.
“After the impact of the ‘Con Cora Tour’ last year, we are proud to be able to bring the joy of this tour to vulnerable communities internationally,” said Valentina Bueno, general director of the Con Cora Foundation. “Always driven by the social mission of our founder, we will continue our hard work of seeking and creating women’s empowerment projects regardless of borders.”
During the two visits, Karol G was able to share with women, patients, and their families, delivering an inspiring message of empowerment and resilience.
Nodal and Cazzu Share New Photos of Their Baby
Christian Nodal and Cazzu shared adorable new photos of their baby, who was born in September. The couple first announced the birth of their baby girl with a sweet photo of Nodal and Cazzu holding their baby’s tiny hand and captioned it with the date “14.09.23.” Cazzu revealed she was pregnant in April during a concert at the Movistar Arena in Buenos Aires.
See the precious new pics here.
Prudential Center Donates to Maestro Cares
Before Marc Anthony performed at Prudential Center in New Jersey as part of his Historia Tour on Feb. 10, Prudential Center executives Sean Saade and Matt Saril presented the salsa singer with a check for $25,000 to his Maestro Cares Foundation.
Since 2014, Prudential Center has donated over $400,000 to the Maestro Cares Foundation, according to a press release, as part of their community-focused commitment to the social programs that are important to the artists that regularly play at the venue.
The Maestro Cares Foundation is a non-profit organization that has built orphanages in various countries in Latin America and the Caribbean.
Jay Wheeler’s Valentine’s Day Special
Jay Wheeler performed a two-night concert special, P.S. Para Siempre, at the Coliseo in Puerto Rico. The concert series, which took place Feb. 14-15, was a celebratory Valentine’s gift to his fans, his beloved Puerto Rico and his wife Zhamira Zambrano.
Across the three-hour set, Wheeler performed on a heart-shaped stage and visuals playing of him and his wife, with whom he performed three tracks. The urbano star also brought out other surprise guests including Angel Lopez, Bryatiago and Noreh, among others.
Jay Wheeler
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