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Santa Fe Klan has signed a management deal with Prajin Parlay Inc., effective immediately, Billboard has learned today (Dec. 22). The indie record label is also home to mĂșsica Mexicana phenomenon, Peso Pluma. 

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“Santa Fe Klan has accomplished an incredible amount for mĂșsica Mexicana and his community over the last few years,” CEO and manager of Peso, George Prajin, said in a press statement. “He is an impressive young man and we are looking forward to helping him continue cultivating his skills as both a musician and businessman.”

“As I enter this next chapter in my career I’m excited to join the Prajin Parlay roster and I’m excited for my fans to see everything we have planned for 2024,” added the renowned Mexican rapper born Ángel Quezada. 

Additionally, Prajin is a partner in Doble P Records alongside Peso, who expressed “I’ve always admired Santa Fe Klan and I know he’s going to make a great addition to our family.” 

On the 2023 Billboard Year-End charts, Prajin Parlay Inc.—also home to Jasiel Nuñez, Tito Doble P, and more—landed No. 1 on the Hot Latin Songs Publisher chart. The label, next to Doble P Records, had a breakthrough year ranking high on many of the year-end Billboard charts including Hot Latin Songs Imprint, Regional Mexican Albums Labels, and Independent Labels, to name a few. 

Born in Guanajato, Mexico, Santa Fe Klan (his artistic name is an ode to his barrio) recorded and uploaded his own music to YouTube and SoundCloud when he was a teenager. His love for rap and hip-hop music was inspired by artists such as Cartel de Santa and MC Davo, and his ultra-personal and raw lyricism ultimately landed him collaborations with artists such as Snoop Dogg, Lupillo Rivera, and Calibre 50. 

His first entry on Billboard‘s Hot Latin Songs arrived in April 2022 with “Mar y Tierra,” part of his fifth studio album Mundo, which debuted at No. 4 on Latin Pop Albums and No. 11 on Latin Rhythms Albums.

Earlier this year, Santa Fe earned his first career No. 1 on the Regional Mexican Airplay chart with the  Los Ángeles Azules and Cazzu-assisted “TĂș y TĂș.”

YouTube has unveiled its Top 5 Most-Viewed Artists in the US in 2023—and Peso Pluma takes the lead.  The mĂșsica Mexicana phenomenon takes the lead for the first time on the coveted list thanks to fans connecting through his live performance at Coachella, for example. The artist born Hassan Emilio Kabande Laija had more than […]

12/21/2023

A testament to a year marked by innovation, historic achievements, and the continual global rise of Latin music.

12/21/2023

RBD will end a long-awaited reunion that took 15 years to come to fruition on Thursday (Dec. 21), a tour that took the famous Mexican pop group through stadiums and arenas in Brazil, Colombia, Mexico and the United States for more than 50 dates. The Soy Rebelde Tour was a successful journey that surprised everyone, including its members, who never imagined what their music represented for millions of people.
“It’s beautiful,” band member Maite Perroni tells Billboard Español. “Now we see children who get excited and sing, who are the children of our fans. They make their parents come to the concerts because they want to be part of that history.”

The end of this cycle for Anahí, Dulce María, Christian Chávez, Maite Perroni and Christopher von Uckermann — which began in August in El Paso, Texas — will be at the Estadio Azteca in Mexico City, a forum for over 80,000 people that has welcomed icons such as Vicente Fernández, Madonna and U2. Previously, RBD filled the Foro Sol for six nights starting November 30, attracting a total of 390,000 fans, according to promoter Ocesa.

While the Soy Rebelde Tour, produced by Live Nation and T6H Entertainment, became the second most lucrative tour by any Latin artist in 2023 (only behind Karol G’s Mañana SerĂĄ Bonito,) the impact generated by the reunion of RBD and its fans is huge at a time when reggaeton and regional Mexican music dominate the streaming platforms.

Five (of six) returning members sat down together in an exclusive cover interview with Billboard Español shortly before hitting the road, and Perroni recounts what returning to the stage with her colleagues has meant for her and the group.

What assessment do you make of this long-awaited RBD reunion? What has been the most surprising thing about it all?

It has been very nice to meet again with so many people who have been part of our history for so many years now, 20 years, which is easy to say, but there’s a lot of loyalty, love, affection. It has been a great surprise to meet new generations — is no longer just one generation, it’s three generations! All of this has made me come to the conclusion that RBD is that powerful, loving, positive energy that moves the project. We have simply become the vocalists, the representatives of what this group is, but the truth is that the magnitude, the strength, the power, the energy, the love, the dedication, have been given to us by the audience. And we realize that RBD is today and always.

What has been the main achievement of this reunion?

That we managed to make history! That is something that was questioned in the past because RBD is a project that came out of a TV show (Rebelde,) a pop group, one of those that already existed in the world. They told us that pop music is easy, that pop bands disappeared easily, and many of us were classified in that place, and also for a long time we received, within the industry, from other colleagues, singers, songwriters, criticism, ridicule, parodies. And despite that we moved forward, building what RBD was. We believed in Rebelde and what we did. And the most beautiful thing is to see that 20 years later our history transcends to another place and that we can feel very proud that this went down in history within Latin music, pop music, and that is thanks to the people.

What was the biggest challenge?

RBD has been a project that has filled us with challenges, with many emotions, a lot of commitment. For me, RBD is more than a group of artists; for me we are brothers and sisters, with our defects and our qualities, with our good and our bad things. We love each other and understand each other. Regardless of that, for me, it has represented being able to balance three worlds: The first one with my baby, my family unit to join this dynamic; two months after my daughter was born we were already flying to Los Angeles to get to the tour rehearsals and to join a tour of almost five months and my husband’s support has been fundamental for me.

On the other hand, and it is something very personal but very important to me, is that in a very short period I had to be on stage, after giving birth, with many extra pounds on me, I had to be on a stage where there were many emotions, hopes and a lot of love, but with a very large magnifying glass to see how you look and what you do — you’re pregnant, you’re fat, you’re skinny, if you didn’t make it — and say, “I don’t care what they say, I don’t care what happens. I am on a stage sharing and being able to carry this.”

What difficulties did you encounter in this process?

The first thing was to commit ourselves in a much more adult way to our project, to commit ourselves to creating a company, a society, to get involved from the administrative and the legal side, and to make decisions that were decisive so that we could continue our tour, take the reins of our history, do things the right way. But I can say that today I leave with my heart full, knowing that the effort was worth it — RBD is worth it — and that together we will always be better and stronger.

What’s in RBD’s future?

The reality is that our last concert is on December 21st. We have hopes, desires. It has been beautiful! Of course the hope of being able to continue building something together remains. We’ll see what destiny and life have in store for us; we don’t know today. We are in a different process, in this closing cycle, finishing this tour in Mexico, at the Estadio Azteca, very excited and tremendously grateful.

Bad Bunny picks up his 28th top 10 on Billboard’s Latin Airplay chart as “MĂłnaco” pushes 16-4 on the list dated Dec. 23. “MĂłnaco” takes the Greatest Gainer honor of the week with a 46% gain in audience impressions, to 7.42 million, earned in the U.S. during the Dec. 8-14 tracking week, according to Luminate. […]

Grupo Frontera and Junior H conquer regional Mexican radio stations across the U.S. with their first joint single “En Altavoz,” as the song rises 2-1 on Billboard’s Regional Mexican Airplay chart (dated Dec. 23).

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“En Altavoz,” released via Grupo Frontera on Sept. 4, tops the tally with 7.3 million audience impressions earned in the U.S. in the tracking week ending Dec. 14, according to Luminate; that’s a 12% increase from the prior week.

The new coronation yields a record-extending sixth No. 1 for Grupo Frontera in 2023, the most for any regional Mexican act during the year, and further opens a gap between the next contender, Carin LeĂłn with three champs. Junior H also adds a new No. 1 to his 2023 chart career, following the triparted partnership “Bipolar,” with Peso Pluma and Jasiel Nuñez (Nov. 25).

As “Altavoz” adds a new ruler to Grupo Frontera’s Regional Mexican Airplay career, let’s review the group’s collection of hits so far:

Peak, Title, Artist, Weeks at No. 1Jan 28, “Que Vuelvas,” with Carin Leon, sixMarch 18, “Bebe Dame,” with Fuerza Regida, threeApril 29, “Di Que Si,” with Grupo Marca Registrada, threeAug. 12, “Frágil,” with Yahritza Y Su Esencia, oneOct. 7, “El Amor De Su Vida,” with Grupo Firme, fourDec. 23, “En Altavoz,” with Junior H

With “Altavoz” as the new leader, Maluma and Carin LeĂłn’s “SegĂșn Quien” falls to No. 4 after the latter’s one week in charge.

Beyond its Regional Mexican Airplay reign, the Tejano “Altavoz” enters the top 5 on the overall Latin Airplay tally for a new No. 5 peak.

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With the holiday season in full swing, typically we can squeeze in some time to unwind and binge some of our favorite series. If you’re looking to catch up on Latin music-inspired series and/or documentaries that premiered in 2023, Billboard has compiled a list of six titles that you can stream before the year ends. The list includes Netflix’s […]

Karol G‘s “Que Chimba De Vida” has topped this week’s new music poll. Music fans voted in a poll published Friday (Dec. 15) on Billboard, choosing the Colombian star’s new single as their favorite new music release of the past week. “Que Chimba De Vida” brought in 59% of the vote, beating out new music […]

From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.

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Rita Moreno Gets Special Birthday Serenade

The iconic Rita Moreno got a special serenade on her 92nd birthday. The Oscar-winning actress celebrated in London with a group of friends who sang “Happy Birthday To You” with a live piano as their canvas. Taking center stage, Moreno conducted her singing friends. See the special moment here. “Thank you everyone who helped make not only the past year but every year memorable. Here’s to the best one yet!!” the Puerto Rican star posted on Instagram.

Juanes surprises Airbnb guests in Medellin

Two lucky guests stayed in Juanes’ house in Medellin, Colombia, in a partnership with Airbnb. The pair was also surprised by the Colombian singer-songwriter who showed up with guitar in hand to perform for them. “Happy to have opened the doors of my home for an exclusive night with @airbnb for these very special guests,” the “Gris” singer posted on social media. “It was magical to share my Vida Cotidiana with you!!!”

Banda El Recodo’s Billion Streams

The legendary Banda El Recodo was recognized by Pandora for surpassing over one billion streams on the platform, which led the band to now be part of Pandora’s Billionaires’ Milestone Program. To celebrate the billion streams, Pandora will highlight its decades-long hits and new single “Al Ver Que Te Vas” in the Latin Billionaires MX station.

Maluma Records Special Performances for Vevo

As part of Vevo’s ctrl Live Session, Colombian superstar Maluma performed a live rendition of “Balance,” included in his latest album Don Juan. This live performance was the first of a series of videos that were released over the last few days, including live performances of “Los Polvos” and “Hace Un Mes.” The fourth video, “Humedad,” dropped today (Dec. 16). See all the videos here.

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Sebastián Yatra’s Latin Grammy Scholarship

The Latin Grammy Cultural Foundation announced that Sebastián Yatra will sponsor the next four-year Prodigy Scholarship that will fully fund a student’s bachelor’s degree in music at Berklee School of Music starting in the fall 2024.

The foundation’s scholarship, created nine years ago, holds a maximum value of $200,000 in financial aid for music students in need. The scholarship is traditionally awarded to “exceptionally talented music students, with financial needs, to support their educational and musical aspirations,” according to the Latin Grammy Cultural Foundation. 

“Joining the Latin Grammy Cultural Foundation for their annual Prodigy Scholarship is beautiful because I’m part of something that I would’ve wished for as a young kid. One of my big dreams was to study music at Berklee and although my career took a different path which I’m super grateful for, I would’ve loved to have that kind of preparation and knowledge,” Yatra said in a statement. “I hope that the person who gets this opportunity takes full advantage of the scholarship and enjoys it to the max. I’ll be looking out for applicants that share a lot of heart and sincerity in their art.”

Don Omar stopped by Billboard News and spoke with Billboard‘s Latin Chief Content Officer, Leila Cobo about his longstanding rivalry with Daddy Yankee, gives his thoughts on his retirement and more. Don Omar: Yo conocĂ­ a Raymond Ayala, porque tuve la oportunidad de trabajar con Raymond y Ă©l conociĂł a William. Esos dos personajes con […]