State Champ Radio Latin
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Warner Chappell Music has announced Delia Orjuela as its new head of creative Mexican music/música mexicana. Based out of Los Angeles, the veteran executive will report to Gustavo Menéndez, WCM’s president, U.S. Latin & Latin America.
In 2021, Orjuela joined Warner Music Latina to lead the label’s Mexican music division where she guided the careers of artists like DannyLux, who is among the new generation of música mexicana hitmakers. Last year, her and Ruben Abraham were appointed co-leaders as the label doubled down on their commitment to música mexicana.
According to a press release, in her new position, Orjuela will continue to “collaborate closely” with the recorded music team and look for cross-collaboration opportunities between the label and publisher.
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“I have spent most of my career advocating and championing songwriters, and they’ve remained my true passion,” Orjuela said in a statement. “Music is incredibly powerful, and I love how a great song with meaningful lyrics can impact people’s lives. I’m so glad to once again be a part of the songwriting process from the beginning, helping to set up collaborations and nurture creative connections. This next step in my career brings everything full circle, and I can’t wait to hit the ground running with Gustavo and the incredible team at WCM.”
Prior to joining Warner, Orjuela was the longtime vp of Latin creative for BMI, where she worked for 22 years. She left in 2019 to start “a new chapter” in her life. That same year, she was appointed president of Latin Songwriters Hall of Fame.
“Delia and I have known each other for years, and what started as professional respect has grown into a deep and genuine friendship,” Menéndez added in a statement. “She’s fiercely passionate about empowering music creators and providing them with the right tools to amplify their voices on a global scale. We’ve already started to pull together exciting plans with [Warner Music Latin America president] Alejandro [Duque], and her natural instinct will drive remarkable success in one of today’s fastest-growing genres.”
In a joint statement, WCM co-chairs Guy Moot (CEO) and Carianne Marshall (COO) expressed: “Delia has supported countless songwriters and established a reputation for energizing teams and elevating music. We see huge potential to create timeless songs in the Mexican music market, and her leadership will help us continue to develop songwriters who shape culture.”
Myke Towers captures his highest-charting hit yet on Billboard’s Hot Latin Songs chart as “Adivino,” with Bad Bunny, debuts at No. 2 on the list dated May 11. It’s the 52nd chart hit for the former, and 11th to reach the top 10. For Bunny, the collab marks his record-extending 75th top 10 out of 170 total chart hits (again, a record).
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“Adivino,” released April 25 on One World International/Warner Latina, traces its No. 2 debut on Hot Latin Songs almost entirely to streaming activity. The song logged 9.9 million official U.S. streams in the U.S. during the April 26-May 2 tracking week, according to Luminate. That sum yields an equal No. 2 start on Latin Streaming Songs, Towers’ highest debut, and it equals his highest charting song (“La Jeepeta,” with Nio Garcia, Anuel AA, Brray and Juanka).
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As “Adivino” launches at No. 2 on Hot Latin Songs, which blends streaming data, airplay, and digital sales for its results, it pushes Xavi’s former No. 1 “La Diabla” from 2-3, following its 14-week domination which started in January. The track marked the second-longest run at No. 1 this decade (Eslabon Armado and Peso Pluma’s “Ella Baila Sola” dominated for 19 consecutive weeks in 2023). Meanwhile, FloyyMenor and Cris MJ’s “Gata Only” remains at No. 1 four a fourth consecutive week.
By reaching No. 2, Towers outpaces his career-best, as he previous topped out at No. 3 on the multi-metric tally with both “La Jeepeta” (Nio Garcia, Anuel AA, Towers, Brray and Juanka), and “Caramelo” (Ozuna, Karol G and Towers), a week from each other in August 2020.
Benito, meanwhile, scores his first debut on the chart since the Oct. 28, 2023-dated list, when he landed 19 concurrent debuts alongside the release of his Nadie Sabe Lo Que Va a Pasar Mañana album, including the entire top 10, led by “Mónaco.” The track spent 10 weeks at No. 1 – the second-most of any No. 1 in 2023, trailing the 19 weeks of “Ella Baila Sola.”
Notably, as “Adivino” becomes the third song to debut at No. 2 or higher in 2024 –after two Peso Pluma songs– Bad Bunny extends his record for the most top 10s, with 75.
On the all-genre Billboard Hot 100, “Adivino” opens at No. 63, Towers’ highest-debut yet. Only one other Latin song ranks higher: FloyyMenor and Cris MJ’s “Gata Only” continues its winning streak, as it rallies 58-44 on the Hot 100 and continues at No. 1 on Hot Latin Songs for a fourth turn.
While streaming activity fuels the bulk of “Adivino’s” high start, sales assist its launch in the upper tier: the 1,000 downloads sold in the tracking week targeted for a No. 1 debut on Latin Digital Song Sales.
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As Mother’s Day approaches on your calendars this Sunday, May 12 (celebrated on May 10 in Mexico), we’ve curated the perfect Día de las Madres playlist to enhance your celebration. This carefully selected 25-track list features an eclectic mix of Spanish-language songs that pay heartfelt tributes to mothers everywhere. From the emotional depths of Juan […]
Mexican hitmaker Peso Pluma has signed with CAA in all areas. The corridos singer has had a massive year leading regional Mexican music’s global movement, all while making history along the way. In 2023 alone, Peso Pluma entered 24 songs on the Hot 100, including the global smash hit “Ella Baila Sola,” his collaboration with […]
The 30th anniversary edition of the TODAY Show‘s summer Citi Concert Series will kick off on May 24 with a show by rock trio Wallows. The long-running morning show event will feature an eclectic mix of rock, pop, country, Latin and hip-hop acts performing at TODAY Plaza at Rockefeller Center including Anitta, Meghan Trainor, Kehlani, Lainey Wilson, Gracie Abrams, Bleachers and Rauw Alejandro.
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Viewers interested in attending one of the shows can register for Fan passes beginning today (May 7) here; Fan Passes allow priority access to the show before general admission opens. Those without Fan Passes can queue up in the G.A. line on the morning of each show for admission if space allows.
Other acts slated to appear this summer include: Maggie Rogers, Little Big Town & Sugarland, Chance the Rapper, Thomas Rhett, Chris Stapleton, LL Cool J and more acts to be announced at a later date.
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Last summer’s lineup was equally stacked with shows by the Jonas Brothers, Ed Sheeran, Niall Horan, Kim Petras, Karol G, Brad Paisley, TWICE, Reneé Rapp and Jung Kook, among others.
Check out the full announced list of the 2024 TODAY Show Citi Concert Series performers below.
May 24 Wallows
May 31 — Anitta
June 10 — Meghan Trainor
June 21 — Kehlani
June 25 — Lainey Wilson
June 28 — Gracie Abrams
July 4 — Bleachers
July 12 — Rauw Alejandro
August 9 — Maggie Rogers
August 12 — Little Big Town & Sugarland
August 16 — Chance The Rapper
August 23 — Thomas Rhett
Sept. 27 — Chris Stapleton
TBD — LL Cool J
Junior H is set to hit the road with his $ad Boyz Mania U.S. Tour, which will kick off July 13 in Palm Desert, Calif. Produced by Live Nation and Rancho Humilde, the new 20-date trek is a follow-up to the corridos singer’s 2023 $ad Boyz Tour. The tour will lead Junior H to perform […]
Cinq Music has acquired the music catalog of hitmaker Flow La Movie, Billboard can announce. The late producer’s robust catalog includes reggaetón megahits “Te Boté” and “La Jeepeta” — the former topped Billboard‘s Hot Latin Songs for 14 weeks in 2018. The catalog acquisition comes nearly three years since Flow La Movie (born José Angel […]
Karol G exuded fairy-like charm with elf ears, Rosalía embodied sheer elegance in Dior, and Bad Bunny captured whimsy with his goat-like shoes. Monday’s (May 6) 2024 Met Gala was a visual feast, and the Latin music stars came out in full force at one of the year’s most eagerly awaited fashion events. Other luminaries […]
Shakira dazzled at her Met Gala debut in a simple-yet-stunning red column dress with a slit that turned heads. For the wow factor: A dramatic long cape made with almost 100 meters of fabric that resembled a rose. The sleek outfit with geometric cutouts was created by Carolina Herrera’s creative director Wes Gordon, who spent […]
Karol G deslumbró con un vestido de Marc Jacobs en su primera vez en la Met Gala. La superestrella colombiana, que actualmente de gira por América Latina con su Mañana Será Bonito, lució un vestido de cristales con corset en tono nude y cambió su cabello rosa suave por rizos ondulados rubios y largos. Los […]
