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Latin

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On Tuesday (March 19), Univision revealed the 2024 Latin American Music Awards nominees with Feid and Peso Pluma leading the pack with 12 nods each.
The Colombian singer and Mexican star, who are up for the coveted artist of the year award and album of the year award, are followed by top nominees Bad Bunny (11), Grupo Frontera (11), Karol G (9), Shakira (9), Eslabon Armado (8) and Fuerza Regida (8). 

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Co-hosted by Thalía, Alejandra Espinoza and Carlos Ponce, this year’s awards ceremony will celebrate the theme “We Speak Música” and will air live at 7pm ET on Thursday, April 25 from the MGM Grand Garden Arena in Las Vegas via Univision, UNIMÁS, Galavision and ViX. 

The 2024 nominations are based on fan interactions across streaming, sales, radio airplay, touring and social media interaction data provided by Billboard and Luminate during the eligibility period (Feb. 11, 2023 to Feb. 24, 2024), according to a press statement. Fans have until April 1 to vote for their favorite artists here. 

Trending on Billboard

See the complete list of nominations below.

Artist Of The Year

1. Bad Bunny2. Carin León3. Eslabon Armado4. Feid5. Fuerza Regida6. Karol G7. Peso Pluma8. Rauw Alejandro9. Romeo Santos10. Shakira

New Artist Of The Year

1. Bad Gyal2. Chino Pacas3. Gabito Ballesteros4. Majo Aguilar5. Peso Pluma6. Venesti7. Xavi8. Yng Lvcas9. Young Miko10. Zhamira Zambrano 

Song Of The Year

1. “Bailando Bachata” – Chayanne2. “El Merengue” – Marshmello & Manuel Turizo3. “Ella Baila Sola” – Eslabon Armado & Peso Pluma4. “Lala” – Myke Towers5. “Según Quién” – Maluma & Carin León6. “Shakira: Bzrp Music Sessions, Vol. 53” – Bizarrap & Shakira7. “Solo Conmigo” – Romeo Santos8. “TQG” – Karol G & Shakira9. “Un X100to” – Grupo Frontera & Bad Bunny10. “Yandel 150” – Yandel & Feid

Album Of The Year

1. 3MEN2 KBRN – Eladio Carrión2. Colmillo De Leche – Carin León3. Desvelado – Eslabon Armado4. El Comienzo – Grupo Frontera5. Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum – Feid6. Génesis – Peso Pluma7. Mañana Será Bonito – Karol G8. Nadie Sabe Lo Que Va A Pasar Mañana – Bad Bunny9. Pa Que Hablen – Fuerza Regida10. Playa Saturno – Rauw Alejandro

Collaboration Of The Year

1. “La Bebe Remix” – Yng Lvcas & Peso Pluma2. “Según Quién” – Maluma & Carin León3. “Shakira: Bzrp Music Sessions, Vol. 53” – Bizarrap & Shakira4. “Un X100to” – Grupo Frontera & Bad Bunny5. “Yandel 150” – Yandel & Feid

Collaboration Crossover Of The Year

1. “Dientes” – J Balvin, Usher & Dj Khaled2. “El Merengue” – Marshmello & Manuel Turizo3. “Niña Bonita” – Feid & Sean Paul4. “Ojalá” – The Rudeboyz, Maluma & Adam Levine5. “Vocation” – Ozuna & David Guetta

Best Crossover Artist

1. Adam Levine2. David Guetta3. DJ Khaled4. Drake5. Marshmello6. Rema7. Sean Paul8. Usher

Streaming Artist Of The Year

1. Bad Bunny2. Eslabon Armado3. Feid4. Fuerza Regida5. Grupo Frontera6. Junior H7. Karol G8. Peso Pluma9. Rauw Alejandro10. Young Miko

Tour Of The Year

1. Doble P Tour 2023 – Peso Pluma2. Fórmula Vol.3 Tour – Romeo Santos3. Luis Miguel Tour 2023 – Luis Miguel4. Mañana Será Bonito Tour – Karol G5. Soy Rebelde Tour – RBD

Global Latin Artist Of The Year

1. Bad Bunny2. Feid3. Fuerza Regida4. Grupo Frontera5. Junior H6. Karol G7. Maluma8. Peso Pluma9. Quevedo10. Shakira

Global Latin Song Of The Year

1. “Classy 101” – Feid & Young Miko2. “Ella Baila Sola” – Eslabon Armado & Peso Pluma3. “Lala” – Myke Towers4. “Shakira: Bzrp Music Sessions, Vol. 53” – Bizarrap & Shakira5. “Un X100to” – Grupo Frontera & Bad Bunny

Best Duo Or Group – Pop

1. Camila2. Morat3. Piso 214. RBD5. Reik

Best Artist – Pop

1. Bizarrap2. Enrique Iglesias3. Manuel Turizo4. Sebastián Yatra5. Shakira

Best Album – Pop

1. Bailemos Otra Vez – Chayanne2. Cupido – TINI3. Orquídeas – Kali Uchis

Best Song – Pop

1. “Acróstico” – Shakira2. “Beso” – Rosalía & Rauw Alejandro3. “Fugitivos” – Camila4. “Pasa_je_ro” – Farruko5. “Una Noche Sin Pensar” – Sebastián Yatra

Best Artist – Urban

1. Bad Bunny2. Feid3. Karol G4. Rauw Alejandro 5. Young Miko

Best Album – Urban

1. DATA – Tainy2. LPM (La Perreo Mixtape) – Yng Lvcas3. Mañana Será Bonito – Karol G4. Nadie Sabe Lo Que Va A Pasar Mañana – Bad Bunny 5. Playa Saturno – Rauw Alejandro

Best Song – Urban

1. “Lala” – Myke Towers2. “TQG” – Karol G & Shakira3. “Un Cigarillo” – Chencho Corleone 4. “Where She Goes” – Bad Bunny5. “Yandel 150” – Yandel & Feid

Best Collaboration – Urban

1. “Arranca” – Becky G Ft. Omega2. “Borracho y Loco” – Yandel & Myke Towers3. “Classy 101” – Feid & Young Miko4. “Hey Mor” – Ozuna & Feid5. “Me Porto Bonito” – Bad Bunny & Chencho Corleone

Best Artist – Regional Mexican

1. Carin León2. Gabito Ballesteros 3. Ivan Cornejo4. Junior H5. Peso Pluma

Best Duo Or Group Regional Mexican

1. Calibre 502. Eslabon Armado3. Fuerza Regida4. Grupo Frontera5. Los Ángeles Azules

Best Album – Regional Mexican

1. Desvelado – Eslabon Armado2. Colmillo De Leche – Carin León3. El Comienzo – Grupo Frontera4. Génesis – Peso Pluma5. Pa Las Baby’s y Belikeada – Fuerza Regida

Best Song – Regional Mexican

1. “Di Que Sí” – Grupo Marca Registrada & Grupo Frontera 2. “Difícil Tu Caso” – Alejandro Fernández3. “Dirección Equivocada” – Calibre 504. “Indispensable” – Carin León5. “TQM” – Fuerza Regida

Best Collaboration – Regional Mexican

1. “Bebe Dame” – Fuerza Regida & Grupo Frontera2. “El Amor De Su Vida” – Grupo Frontera & Grupo Firme3. “Ella Baila Sola” – Eslabon Armado & Peso Pluma4. “Pa’ Olvidarme De Tus Besos” – Lenin Ramírez & Banda Ms De Sergio Lizárraga 5. “Qué Agonía” – Yuridia & Ángela Aguilar 

Best Artist – Tropical

1. Carlos Vives 2. Luis Figueroa 3. Marc Anthony 4. Prince Royce 5. Romeo Santos

Best Song – Tropical

1. “Bailando Bachata” – Chayanne2. “Bandido” – Luis Figueroa3. “La Falta Que Me Haces” – Natti Natasha 4. “Me Enrd” – Prince Royce5. “Solo Conmigo” – Romeo Santos

Best Collaboration – Tropical

1. “Ambulancia” – Camilo & Camila Cabello2. “Asi Es La Vida” – Enrique Iglesias & Maria Becerra 3. “El Merengue” – Marshmello & Manuel Turizo4. “La Fórmula” – Maluma & Marc Anthony5. “Si Tú Me Quieres” – Fonseca & Juan Luis Guerra

After an almost year-long break from touring in the United States, Grupo Firme has announced the tour dates to its La Última Peda stint — which loosely translates to the last drunken tour — set to kick off May 10 in San Antonio. Produced by Live Nation, the 32-date trek will take the Mexican band […]

In February, Nicki Nicole was scheduled to perform in Miami for the first time as part of the Vibra Urbana Festival. But as torrential rain pummeled the 86-acre open-air festival grounds, one artist’s performance was canceled, and others had their sets cut short. Nicki waited anxiously in the wings for nearly three hours, until it came down to her to open the festival when the rain abated for a few minutes. 
Wearing a black cutout bodysuit, blue and white motocross pants and her new, light chocolate hair (which she first rocked at the 2024 Grammy Awards) draping over a black headband, the 23-year-old Argentine artist, joined by eight background dancers, performed a 35-minute set that included hits such as “Colocao,” “DISPARA***” and “Una Foto (Remix)” — the collaboration with Mesita, Emilia and Tiago PZK that hit No. 1 on the Billboard Argentina Hot 100 chart in January and spent six consecutive weeks at the top. 

Then it started to rain again — but the response from the soaking-wet crowd was still overwhelming. 

Trending on Billboard

“It was very surprising,” an ebullient Nicki says after, still wearing her damp clothes. “With this day, the rain, to see all these people there, and they know all my songs, they’re having a blast — it’s just like I imagined it could be.” Despite the rain, it’s a moment of sunshine for Nicki, who is coming off a roller-coaster week during which she publicly hinted on social media that she and boyfriend Peso Pluma called it quits just five days before her Miami debut. 

But Peso is not the topic of conversation as we chat backstage outside Nicki’s trailer, where former Argentine soccer star Maxi Rodriguez has also come to support her show. Her Miami premiere is a big deal for Nicki, and her mother, sister and two brothers are also in town from Argentina for the concert. She says they’re planning to go to Disney World the next day to celebrate.

While this may be Nicki’s first time in Miami, the rapper-singer has been making inroads in the market since April 2019, when she released her debut single, “Wapo Traketero.” That August, she made history on the Billboard Argentina Hot 100 by becoming the first Argentine female rapper to debut on the chart as a solo act. (Cazzu charted first, in July, but as a collaborator on J. Mena’s “Quien Empezó.”) The following year, she made history again, becoming the first Argentine woman to earn a No. 1 with her collaboration on Trueno’s “Mamichula,” which also features Taiu, Bizarrap and Tatool. 

Performing a fusion of rap and R&B — but expanding her versatility to other genres like reggaetón and cumbia — Nicki Nicole takes a feminine but edgy approach that paved the way for a new generation of Argentine urban acts — such as Emilia and Maria Becerra — who now also dominate the country’s charts and are playing arenas. 

Nicki is tied with Emilia for the second-most No. 1s (both with four), trailing only Becerra, with six. “Entre Nosotros (Remix),” a collaboration with Tiago PZK, Lit Killah and Becerra, topped the chart for 16 weeks, the second-most behind Karol G and Nicki Minaj’s “Tusa,” which ruled for 25. 

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While Nicki’s dominance in Argentina is established — she played the last of nine sold-out shows at Buenos Aires’ Movistar Arena on March 10 — her goal now is to go global. She’ll play Madrid’s WiZink Center for the first time on March 21, after headlining Billboard’s inaugural Encuentro de Música en Español on March 19, and will wrap her ALMA tour at the Estéreo Picnic Festival in Bogota, Colombia, on March 24. 

The trek — which began in August in Buenos Aires and stopped in Costa Rica, Guatemala and Bolivia, among other countries — is in support of her ultra-personal album, ALMA, that thrives on emotions, spirituality, reason and an awakening to self-love. It was nominated for best rap/hip-hop album at the 2023 Latin Grammys, and the track “DISPARA***,” with Milo J, was up for best rap/hip-hop song. 

In the middle of it all, Nicki also publicly addressed her relationship with Peso Pluma after a video of him appearing to hold hands with another woman in Las Vegas over Super Bowl weekend surfaced on social media. “Respect is a necessary part of love,” she posted Feb. 13 on Instagram, where Nicki has over 21 million followers. “What is loved, is respected. What is respected, is cared for. When you are not cared for and there is no respect, I don’t stay there. I leave. It is with great sorrow that I found out the same way you did, thank you for the love you are sending me.” 

Nicki Nicole photographed on February 18, 2024 at Vibra Urbana in Miami.

Devin Christopher

The flurry of fan comments, mostly in support of her, highlighted her other side: the singer as social media personality who must focus on her art amid intense public scrutiny. For someone as young as Nicki, she has managed to do so with surprising grace. 

“The truth is that I felt that everything was so public that I couldn’t have done it any other way. People already knew it and it was uncontrollable,” Nicki says, explaining why she posted a reaction. “What has healed me the most these days are the people, my fans. I received many messages from women congratulating me on the message I sent,” she says, sounding laid-back and self-assured. 

While someone else might have canceled a performance or, in this case, an interview, Nicki did not. 

“It’s unprofessional of me to stop every time something personal happens,” she says. “I’m not the center of the world, and there are many people who work for me and with me. I can’t stop everything. My team doesn’t deserve it. My fans don’t deserve it.”

Nicole Denise Cucco hails from Rosario, Argentina, the birthplace of soccer star Lionel Messi. Her interest in music sparked from a childhood admiration for Amy Winehouse, who she looked up to for her soulful, R&B-tinged vocals, as well as her character, resilience and how she treated fans. 

“Not only did I empathize with how difficult it is to be an artist but also the internal battles of each person,” Nicki says. “I realized that even though she could be in shambles, she went out to perform, she did interviews, she was with her fans. From her I learned that every person I meet I will always treat them as they deserve and will always give my fans the attention they need.” 

Devin Christopher

The youngest of four children (she has two brothers and one sister), Nicki was always the performer at home. “When I was little, I would put on shows in my kitchen and force everyone to look at me singing with the broomstick,” she told Billboard in 2022 during an episode of Growing Up. 

Nicki’s mother expected her youngest daughter to finish school and go to college, but she had other plans. 

“I explained to her, ‘Mom, look, I really want to make music. I know what I’m proposing is crazy because I’m one in a million who wants to make music, but I really feel that I can make it work, and if I have your support, I can do it,’ ” she recalls. Her mother agreed, and Nicki switched to night school to record music during the day. 

She had fallen in love with the more melodic style of Spanish rapper Delaossa, whose music “encouraged me to make bars and freestyles,” and as a teenager, she practiced her freestyling skills at the many impromptu contests held in her hometown. 

However, she found the male-dominated scene challenging. 

“I would go in, but it was hard,” she remembers. She found that men would edit or change their raps when she was around. “When a man freestyled against a woman, a lot of things were lost — like being able to play with words, being able to say incredible things — and it fell into the basics. I lost a little interest because I felt my rhymes [couldn’t evolve]. So, I decided to freestyle with my friends, to evolve with people who I can rap about the culture, about what happens to me, about the fact that I am a woman — and it helped me a lot to start doing it alone, too.” 

Devin Christopher

In April 2019, Nicki launched her YouTube channel with her debut single, “Wapo Traketero” — a slow R&B track fronted by her tender vocals. It was the song’s melodic approach that ultimately helped her stand out in a crowd of emerging Argentine rap and trap artists at the time. 

“I always think about my mentality then and now. At that moment I didn’t know if a song was doing well or bad. For me, it just meant that people liked it and shared it,” she says. “I didn’t know about No. 1s, I didn’t know about charts, I didn’t know about trends. My mentality in music was different. When I started, I didn’t think I had to make hits. I just loved releasing the songs.”

“Wapo Traketero” caught the attention of Duki, who was then leading the Argentine trap scene and who boasted about her to his label, Dale Play Records, founded by Federico Lauria in 2018. 

“Duki posted about Nicki on social media, writing, ‘We have a new boss in town,’ ” Lauria told Billboard in 2020 of how he discovered her. “When I listened to her music, I went crazy and wanted to sign her immediately.” Lauria, who launched Dale Play with Duki, added Nicki and producer Bizarrap to his roster. (He also manages all of them.) “All these artists come from the same place — the streets — but they’re all doing something different,” he added. 

Nicki struck a chord. At 4 feet 9 inches, she defied the stereotype of the female Latin rapper and of what women in the local music scene could do. 

Almost immediately after her signing, Nicki scored her first Billboard chart entry in 2020 with “Mamichula” in collaboration with Trueno and Bizarrap. The song hit No. 1 on the Billboard Argentina Hot 100, leading for four weeks, and became her first entry on the Billboard Global 200 and Global Excl. U.S. charts. That same year, she scored her first Latin Grammy nomination, for best new artist. 

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Overall, Nicki has placed 33 entries on the Billboard Argentina Hot 100, tying with Karol G for the second-most among women behind Maria Becerra’s 46. Out of those 33, nine hit the top 10 and four reached No. 1. 

On the U.S. charts, “Pa’ Mis Muchachas,” with Christina Aguilera and Becky G and featuring Nathy Peluso, earned Nicki her first top 10 when it debuted at No. 3 on Latin Digital Song Sales in 2021. “Ella No Es Tuya,” with Rochy RD and Myke Towers, became her first Hot Latin Songs entry, and her second album, Parte de Mí, was her debut on Latin Pop Albums that same year. 

“All you need to do is see her live in concert to fully understand the impact Nicki has on people,” Lauria tells Billboard. “The artistic flight she has and her musical talent make her unique — how she goes through people, her sensitivity, her lyricism. This was all enhanced with her latest album, ALMA, where she was able to open up from a more sensitive place. And it clearly shows with the success that her tour is having.” 

Back inside her trailer at the Vibra Urbana Festival, a cool and collected Nicki is snacking on chips and a banana — as Ivy Queen performs onstage in the background. The Puerto Rican diva’s set followed Nicki’s at the festival, which is fitting, as she has been a major inspiration. 

“When I started music, one of the first women who offered me advice was Ivy,” Nicki recalls. “I loved what she said because it is unforgettable — like, ‘Mami, I want you to know that everything you do and the place you have, you earned it by yourself. And here you have a place as a woman. We fought so that you have this place.’ ”

Devin Christopher

The first woman artist to support an up-and-coming Nicki Nicole, however, was Cazzu. The artist born Julieta Emilia Cazzuchelli (and partner of Christian Nodal) became a household name in Argentina in 2018 after gaining momentum from “Loca (Remix)” with Khea, Bad Bunny and Duki. Nicki’s first time onstage was at a Cazzu concert and her first female collaboration was “Cómo Dímelo,” in 2019, with Cazzu. 

“When a new woman appears, the patriarchal construction of the public makes them first compare us and then make enemies of us,” Cazzu says. “She was going to shine with or without me, but I was the only woman there. I let her know that she could count on me inside and outside of music because I had to go through endless sexist and misogynistic experiences. That hurt my spirits, and I didn’t want her to go through that. That’s what the movement is about. That one of us cleared the weeds from the path so that others could walk better and waste less time fighting and put it into music.” 

That first expression of female support later appeared in other powerful collaborations with female artists from different countries and styles, including “Pa’ Mis Muchachas” with Christina Aguilera, Becky G and Nathy Peluso; “intoxicao” with Emilia; “Formentera” with Aitana; “8 AM” with Young Miko; and “Enamórate” with Bad Gyal. 

“I love the woman who does not envy, who does not compete, who wants the best for everyone,” Nicki says. “One of the messages that really stuck with me is that of Young Miko. She was over the moon. She was having a big, explosive moment, and yet she flew to record the music video for ‘8 AM’ and sent me a message that said, ‘If we succeed, we all succeed together.’ What I like most is working with women, because in the studio we flow a lot, we share similar feelings and life situations that we understand among ourselves, and that’s great when it comes to working together.” 

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Beyond being a loyal girl’s girl, Nicki’s bold attitude and stage presence have organically earned her the respect of the music industry and fans globally. 

In addition to her eight Latin Grammy nominations, she won female new artist at the 2021 Premio Lo Nuestro, performed on The Tonight Show Starring Jimmy Fallon in April 2021 and made her debut at Coachella in 2022. Most recently, on March 5 during Paris Fashion Week, she appeared as a Lacoste brand ambassador. 

After her sold-out show in Madrid, she’ll play Barcelona and, later, Mexico. Once she’s done with touring, Nicki promises to spend more time in the recording studio rather than on the road. 

“Right now, I feel like there are a lot of things that are happening to me personally and I want to put them into music,” she says without elaborating. “There’s a lot of inspiration,” she adds with a smile. 

By now, inside her trailer, she has progressed from snacks to a shot of whiskey, and Nicki raises her glass. “For my first concert in Miami and for my first Billboard cover. ¡Salud!’” 

In February, Nicki Nicole was scheduled to perform in Miami for the first time as part of the Vibra Urbana Festival. But as torrential rain pummeled the 86-acre open-air festival grounds, one artist’s performance was canceled, and others had their sets cut short. Nicki waited anxiously in the wings for nearly three hours, until it […]

Shakira is opening up about her 11-year romance with Gerard Piqué.
In a new interview with The Sunday Times, published Saturday (March 16), the 47-year-old Colombian superstar spoke out about the sacrifices she made during her relationship with the soccer star, 37.

“For a long time I put my career on hold, to be next to Gerard, so he could play football,” said Shakira, whose first new album in seven years, Las Mujeres Ya No Lloran (Women Don’t Cry Anymore), arrives on March 22.

The “Hips Don’t Lie” singer added, “There was a lot of sacrifice for love.”

Trending on Billboard

Shakira and Piqué — who share two children, sons Milan, 11, and Sasha, 9 — announced their split in June 2022.

“We regret to confirm that we are separating,” they said in a joint statement at the time. “For the well-being of our children, who are our highest priority, we ask that you respect our privacy. Thank you for your understanding.”

Shakira met the Barcelona defender while she was promoting her 2010 World Cup anthem, “Waka Waka (This Time for Africa).” The pair confirmed their relationship on social media the following year.

In her Billboard cover story last year, Shakira said she believed in “till death do us part” in regards to her relationship with Piqué.

“My priority was my home, my family. I believed in ’till death do us part.’ I believed that dream,” she said. “My parents have been together, I don’t know, 50 years, and they love each other like the first day, with a love that’s unique and unrepeatable,” she continued. “So I know it’s possible.”

She continued, “It’s what I wanted for myself and my children, but it didn’t happen.”

Last March, the soccer star spoke out publicly for the first time about his high-profile breakup with Grammy-winning artist.

“I won’t say, I don’t want to,” Piqué said when pressed by Spanish media outlet El Pais about how the split had affected him. Instead, he chose to speak about their two young sons.

“Everyone has their responsibility to do what’s best for their kids,” he said. “It’s about protecting them. That’s the job of all parents with their kids. That’s what I’m focused on and that’s my role as a father.”

Meanwhile, Shakira has been outspoken on her side of the breakup, taking hard-hitting aim at Piqué on her Bizarrap collab “BZRP Music Sessions #53,” which rocketed to No. 1 on the Hot Latin Songs chart and ultimately broke 14 Guinness World Records.

Gloria Trevi took the stage at New York’s Radio City Music Hall on Friday (March 15), captivating a sold-out audience with a two-hour electrifying performance. As part of her Mi Soundtrack Tour across the U.S., a highlight was the debut of the “Zorra” remix with Spanish duo Nebulossa, whom Trevi introduced as surprise guests.
“We are inviting a group from Spain. I want to feel that applause… for Nebulossa!” Trevi announced. Dressed in a stunning dark cloak with shimmering black feathers and a metallic bodysuit, the Mexican icon exuded a captivating presence. Nebulossa’s María Bas and Mark Dasousa complemented her style, with Bas in a sparkling deep purple outfit and Dasousa in a striking black and white striped suit, à la Beetlejuice, clutching a red keytar.

“Estoy en un buen momento, reconstruida por dentro/ Y esa zorra que tanto temías se fue empoderando,” Bas and Trevi chanted in unison against the high-energy electro-pop backdrop of “Zorra” (“I’m in a good moment, rebuilt from the inside/ And that zorra you feared so much got empowered”).

Trending on Billboard

This collaboration stemmed from a meeting in Miami, where Trevi and Nebulossa discovered a shared connection with the song’s empowering message, quickly leading to the recording of the remix. The original song by the Spanish duo, released in December 2023, boasts more than 10 million streams on Spotify.

Nebulossa, poised to represent Spain in Eurovision 2024, expressed their amazement at the opportunity to collaborate with Trevi. “Who would have thought that a few months ago someone would tell us that we’d be recording a duet with Gloria Trevi,” they said in a statement. Fans can look forward to the “Zorra” remix release with Trevi on streaming platforms in April.

The Mexican superstar’s NYC show also highlighted her illustrious 30-year career, filled with nostalgia and celebration. From the opening number “Medusa,” to a string of ’90s hits (“Hoy Me Iré de Casa,” “Zapatos Viejos,” “El Recuento de los Daños,” “Con Los Ojos Cerrados”) and more recent releases (“Inocente,” “Ellas Soy Yo”), the concert was a journey through the artist’s musical legacy.

About a dozen costume changes, a troupe of male dancers with washboard abs, and elaborate set designs kept the energy high throughout the night. The set ranged from the intense “Dr. Psiquiatra” with its psych ward theme and giant fake syringes, to a devilish scene where she wore a sparkly red cloak on “Virgen de las Vírgenes,” and a whimsical note with “Cinco Minutos” in a glimmering pink pilot outfit, culminating in the powerful finale “Todos Me Miran.”

Trevi’s tour, which began in Hidalgo, Texas, on Jan. 26, will continue to grace stages across the U.S., including upcoming performances in Virginia, North Carolina, Texas, Florida, and a notable stop at the Coliseo de Puerto Rico José Miguel Agrelot on April 26. The New York show, her eighth tour stop, not only showcased Trevi’s enduring talent and charisma but also highlighted her ability to innovate and connect with audiences across multiple generations.

Click here to check out her full tour dates.

From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.

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See latest videos, charts and news

See latest videos, charts and news

Los Tigres del Norte Make History — Again!

This week, Los Tigres del Norte broke its own stadium attendance record at the Houston Livestock Show and Rodeo, drawing 75,595 fans during the rodeo’s Go Tejano Day. As part of their Siempre Contigo tour, the renowned norteño band, known as The Voice of the People, performed at the sold-out NRG Stadium just days after also closing out the Besame Mucho Festival with more than 70,000 fans in attendance. At the former, Los Tigres broke its own 2019 record by topping it with nine more attendees this year.

“Thank you to our beloved fans […] without you, this wouldn’t have been possible,” the Regional Mexican group wrote on Instagram. 

Trending on Billboard

Karol G’s Tour Also Makes History

Karol G is currently on the Latin American leg of her Mañana Será Bonito Tour, where she also broke records in Costa Rica this week. Billboard recently reported that the “Bichota” singer sold nearly 105,000 tickets between her two sold-out shows in San José (March 9-10), becoming the  highest ticket sales ever for a concert in the Central American country; the record was previously held by Coldplay in 2022.  

Additionally, as the trek moves to Europe, the Colombian superstar also achieved a groundbreaking feat by becoming the first artist to sell out four shows at the Santiago Bernabéu Stadium in Madrid, where she will perform from July 20 to 23. Click here to see an updating list of all her MSB tour records. 

Karol G at Billboard Women In Music 2024 held at YouTube Theater on March 6, 2024 in Inglewood, Calif.

Christopher Polk

From Billboard Latin Music Week to “Existo” 

On Friday (March 15), Pedro Capó and Carin León dropped their first collaborative effort “Existo,” a song they created in real time, in front of a live audience and in 30 minutes at the 2023 Billboard Latin Music Week in October. The captivating track starts off with country-tinged guitar riffs and transitions into a mid-tempo cumbia, and resembles the resilience and empowerment of human beings in the midst of adversity. The lyrics are based on the real experiences of both singers: “How can I not be successful if I exist?” they passionately chant.

The idea of the song was first created during the Making the Hit, Live! panel at Latin Music Week. In the Instagram Live video below, Capó and León talk to Billboard about finally bringing it to life. 

Goyo’s Daughter Shines on Stage

Goyo and her young daughter, Saba, had a shining moment this week when the pre-teen shared her talent on stage with CeeLo Green. “Last night was simply magical,” the Colombian artist, who shares her daughter with former Chocquibtown singer Tostao, expressed on Instagram. The sweet moment was captured on video, in which Saba is seen singing Whitney Houston’s “I Wanna Dance With Somebody” as CeeLo and her mom hype her up on stage. “My daughter Saba demonstrated that the best pathway to empower is with example. CeeLo Green asked who knew the song and without doubting a second, made her dreams come true. The younger, the more wild,” she wrote.  

On Friday, March 15, rising regional Mexican artist Christian Nodal headlined Billboard’s annual THE STAGE at SXSW concert series, which takes over Austin’s Mood Amphitheater within Waterloo Park. Nodal delivered the second of three stellar performances as part of the series, including PartyNextDoor, who kicked things off on Thursday, and Illenium, who will close out […]

In their much-cited 2023 paper “Glocalisation of Music Streaming within and across Europe,” Will Page and Chris Dalla Riva note that the rise of global streaming platforms correlates with the strengthening of local music.
This seemingly contradictory state is what the authors refer to as “glocalisation” — or “glocalization” in the American spelling. And in Latin music, that phenomenon has led to a spike in local genres like corridos, banda, funk and Argentine rap in recent years.

According to Pedro Kurtz — Deezer’s head of music for LATAM, speaking on a SXSW panel titled “Latin Music Momentum In The Age of ‘Glocalization’” on Tuesday (Mar. 12) — it’s about relatability.

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“We listen to music that we relate to, that represents us culturally. You look at artists and they’re speaking my language, and everything moves from there.”

Kurtz appeared on the panel alongside Cris Garcia Falcão, MD of label and artist strategy/GM of Latin at Virgin Music, and Sandra Jimenez, head of music in Latin America at YouTube — and the conversation (which I moderated) often turned lively between the three Brazilian executives.

Their points of view not only highlighted the glocalization phenomenon and how democratization and streaming dramatically changed Latin music, but also the similarities and differences between the Brazilian and Latin American markets, which many tend to lump together — even though they’re vastly different.

Although Brazil is an enormous and powerful market, the music is in Portuguese, and there is still a language barrier that must be broken down in order to break through internationally; even Brazilian megastar Anitta had to sing in Spanish to get noticed.

But, notes Jimenez, “There is no language barrier for Spanish. It’s almost like one big country. It’s a region with more than 300 million people. It’s a huge region.”

Its sheer size has given the region clout.

On YouTube, Latin America is “one of the top three regions in the world in terms of music consumption,” said Jimenez. For Deezer, added Kurtz, “It’s the second most important region in terms of streaming and engagement.”

And the vast majority of the content consumed on streaming platforms in Latin America is local.

For example, Falcão said that before the pandemic, “It was more about Anglo content. Now, it’s more democratic. Everyone should understand our region and our culture and adapt.”

Those who do, win. In Brazil, more than 80% of music consumption is local. In Mexico, says Kurtz, “72% of our streaming comes from local artists. It’s a big number, and local branches are getting more autonomy. Back in the day, we had other forces pushing music.”

Beyond the numbers, there are other intangibles. The Latin diaspora globally has led to music in Spanish, in particular, being consumed all around the world — and that phenomenon was accentuated during the pandemic. “It made us more internal,” said Jimenez. “It wasn’t possible to meet with friends and family, so we created community.”

As Latin music consumption has increased, so has music creation and investment in the region. Kurtz says that starting in 2020, Deezer has seen its number of weekly pitches in the region almost double — reflecting an increased interest in making music.

“It’s about people valuing their own cultures, and the charts are basically a mirror of that,” he said.

This week, Billboard‘s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — feature fresh new releases from artists such as Ivan Cornejo, Andrés Cepeda, Reik, Joss Favela and more. Mexican American teen Ivan Cornejo delivers a new sad sierreño song that his fans could soon turn into a new anthem. “Baby Please” finds the 19-year-old pleading […]