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Myke Towers pounces to No. 1 on Billboard’s Latin Airplay chart as “La Falda” races from No. 5 to lead the list dated Feb. 24. The song, announced on Towers’ X account in November, is the focus track from his 23-song album LVEU: Vive La Tuya… No La Mía, which debuted and peaked at No. 9 on Top Latin Albums on the Dec. 9-dated list.
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With the new leader, Towers collects his 11th Latin Airplay No. 1 and second in 2024, after the Yandel collab, “Borracho y Loco” (Feb. 17 chart). “La Falda” likewise ascends to No. 1 on Latin Rhythm Airplay, securing the Puerto Rican rapper and singer also an 11th champ there.
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For the tracking week Feb. 9-15, “La Falda” registered 10.54 million audience impressions in the U.S., up 47% from the week prior, according to Luminate, and takes the Greatest Gainer honors.
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Towers’ run of Latin Airplay No. 1s began just a little more than three years ago, when “Caramelo,” with Ozuna and Karol G, peaked at No. 1 in late 2020, where it remained for three weeks. Here’s a look at his collection of wins on the overall radio ranking:
Title, Artist, Peak, Weeks at No. 1
“Caramelo,” with Ozuna & Karol G, Aug. 15, 2020, three
“Mi Niña,” with Los Legendarios & Wisin, Jan. 16, 2021, one
“La Nota,” with Manuel Turizo & Rauw Alejandro, Jan. 23, 2021, one
“Travesuras,” with Nio Garcia, Casper Mágico, Ozuna, Wisin, Yandel & Flow La Movie, March 6, 2021, one
“Bandido,” with Juhn, June 19, 2021, one
“Pareja Del Año,” with Sebastián Yatra, Aug. 14, 2021, one
“Bésame,” with Luis Fonsi, Nov. 27, 2021, one
“Ulala,” with Daddy Yankee, April 8, 2023, one
“Lala,” Sept. 23, 2023, two
“Borracho Y Loco,” with Yandel, Feb. 17, 2024, one
“La Falda,” Feb. 24, 2024
Thanks to its radio haul, “La Falda” pushes 18-12 on the multimetric Hot Latin Songs chart, which blends streaming activity, digital sales, and radio airplay.
“La Falda” rises to new peaks on both Global charts as well. It lifts 85-75 on Billboard Global 200, powered largely by with 24 million worldwide streams. Meanwhile, it pushes 56-47 on Global Excl. U.S. supported in great part by 20 million clicks outside the U.S.
The 36th annual Premio Lo Nuestro is set to take place Thursday, Feb. 22, live from Miami with the theme “El Poder de lo Nuestro (The Power of What Is Ours).” Leading the list of nominations is Colombian pop star Maluma with 14 nods. He’s closely followed by música mexicana star Peso Pluma with 1,3 […]
Sony Corporation of America’s personal entertainment business division today announced a partnership between global breakout star Peso Pluma and Sony’s audio brand campaign, “For The Music.” The collaboration marks Pluma’s first brand partnership.
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The agreement further strengthens what is sure to be a record year for the 24-year-old Mexican artist, who just announced a 54-date Exodo arena tour and is set to headline Coachella, Baja Beach Festival, Chicago’s Sueños Festival and New York’s Gov Ball festival. Peso said in a statement to Billboard that he was “excited for the opportunity to collaborate with Sony” and sees the “For The Music” campaign as a chance to open “pathways for Latin Music” markets and audiences around the world. Sony established the audio brand campaign “For The Music” for its premier consumer and professional audio products and services including its noise cancelling headphones, premium noise canceling earbuds, wireless speakers and pro audio hardware.
With “For The Music,” Sony is “affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans through its personal electronic products,” a press release announcing the deal explains.
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“Since the launch of ‘For The Music,’ we have cultivated such amazing collaborations with artists on products and experiences that have brought their creative vision to fans in new and innovative ways,” says Jordy Freed, head of brand, business development, partner marketing & strategy, personal entertainment business in Sony Corporation of America. “We are thrilled to continue this work with Peso Pluma and support him as he takes his music to new levels.”
Less than one year ago, Plumas was selected as Billboard’s March 2023 Latin Artist on the Rise, setting an agenda to globalize the decades-old música mexicana genre. Since then, he’s landed over 20 songs on the Billboard Hot 100, including his blockbuster collab with Eslabon Armado “Ella Baila Sola,” and his album Génesis, which made history when it debuted and peaked at No. 3 on the Billboard 200, the highest ranking for a Mexican music album on the chart.
Most recently, Sony has partnered with Olivia Rodrigo, Miguel, SZA, Khalid, Tate McRae, and other artists. More here.
Fuerza Regida earns its sixth top 10 on Billboard’s Top Latin Albums chart as Dolido Pero No Arrepentido – EP debuts at No. 7 on the list dated Feb. 24. The romantic six-track set also starts at No. 3 on Regional Mexican Albums.
According to Luminate, Dolido Pero No Arrepentido, released Feb. 9 via StreetMob/Rancho Humilde/Sony Music Latin, starts with 14,000 equivalent album units earned in the U.S. in the week ending Feb. 15.
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One unit equals to one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.
Most of the album’s opening sum derives from SEA units, which equates to 18.44 million official on-demand U.S. clicks of the album’s songs in its first week.
As the EP arrives, Fuerza Regida captures its sixth top 10 on Top Latin Albums and its ninth on Regional Mexican Albums. Here’s a look at the San Bernardino, Calif.-based group’s six visits to the upper region on the overall Latin albums tally:
Peak, Title, Peak DateNo. 8, Del Barrio Hasta Aquí, July 20, 2019No. 4, Adicto, April 25, 2020No. 2, Sigan Hablando.: II, Jan. 28, 2023No. 3, Pa Que Hablen.: I., April 15, 2023No. 2, Pa Las Baby’s Y Belikeada, Nov. 4, 2023No. 7, Dolido Pero No Arrepentido – EP, Feb. 24
Further, as Dolido debuts on Top Latin Albums, it joins another Regida album in the top tier: Pa Las Baby’s Y Belikeada, which holds strong at its No. 2 debut for a third week.
Regida also stirs up things on the multi-metric Hot Latin Songs ranking, as the complete new EP debuts. In total, the five-member group scores 37 chart visits, the most for a regional Mexican ensemble this decade. Only one other regional Mexican act has collected more in the ‘20s: Peso Pluma, with 44 total entries.
Dolido’s six new tracks join seven other Regida songs. Here’s the countdown on Hot Latin Songs which blends radio airplay, streaming data, and downloads:
No. 4, “Harley Quinn,” with MarshmelloNo. 9, “Que Onda,” with Calle 24 and Chino PacasNo. 14, “Tu Name” (debut)No. 18, “Brillarosa” (debut)No. 20, “Excesos”No. 22, “Crazyz”No. 24, “Barbiez”No. 26, “Enculada” (debut)No. 27, “Una Cerveza,” with Manuel TurizoNo. 30, “Tacata (Remix), with Tiagz & El AlfaNo. 32, “Falsa” (debut)No. 35, “Oye” (debut)No. 44, “PXTXS” (debut)
In addition to its top 10 premieres on Top Latin Albums and Regional Mexican Albums, Dolido begins at No. 69 on the all-genre Billboard 200, Regida’s second-highest debut among four entries, after the No. 14 debut and peak by Pa Las Baby’s Y Belikeada last Nov.
The new Feb. 24, 2024-dated chart will be posted in full on Billboard‘s website on Feb. 21, one day later than usual, owed to the Presidents’ Day holiday in the U.S. on Feb. 19.
Baja Beach Fest, originally dedicated exclusively to reggaetón and Latin trap, has transformed into a dynamic celebration that amplifies the convergence of música urbana and regional Mexican music live entertainment.
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Entering its sixth year, the festival makes its return to the beachside shores of Rosarito, Mexico, from Aug. 9 to 11.
Now billed as “the reggaetón and Latin music festival,” BBF welcomes back Puerto Rican superstar Rauw Alejandro to its stage as a headliner for his Friday, Aug. 9, performance; he last appeared in 2019. The excitement continues into Saturday with 2023’s breakout star Peso Pluma leading the charge as the night’s headliner. Sunday heralds the festival debut of Fuerza Regida, the trailblazers of the belikeada movement. Capping off the weekend, Colombian American artist Kali Uchis is set to deliver a special performance on Sunday.
The festival boasts a stellar roster of returning acts, including Panamanian star Sech; Becky G from Inglewood, Calif.; and Puerto Rican sensations Chencho Corleone, Jhayco, Yandel, among others. Exciting newcomers set to debut include Puerto Rico’s Omar Courtz, Xavi known for “La Diabla,” in addition to Colombian group Piso 21, Mexican American rapper Snow Tha Product, and more. The event also features established names such as Jowell & Randy, De La Ghetto, as well as Argentinian singer-rapper Tiago PZK, and DJ Fredy Fresco, DJ Dynamiq and DJ Miriam behind the decks.
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The previous BBF edition marked a pivotal moment, as the festival, initially dedicated to música urbana, embraced regional Mexican music, spotlighting Tijuana’s own Grupo Firme.
Since its inception in 2018 by founders Aaron Ampudia and Chris Den Uijl, Baja Beach Fest 2024 continues to build on its legacy as a must-attend event, especially for Southern California residents, with Rosarito being a 45-minute drive south of San Diego, Calif.
Check out the full lineup below:
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Mexican star Peso Pluma has unveiled the dates for this 2024 Exodo Tour, set to kick off May 26 at the Sueños Festival in Chicago. Produced by Live Nation, the North American leg of the arena trek will include more than 35 shows, with stops in New York, Miami, Dallas, Las Vegas, San Diego and […]
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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DannyLux Helps Street Vendor Retire
Mexican American artist DannyLux delivered a random act of kindness on Valentine’s Day. The sierreño singer teamed up with creator Jesús Morales to participate in one of Morales’ street vendor buyout campaigns. The pair met Pilar, an 80-year-old street vendor who sells fruit and “aspires to return to her family in Mexico to retire,” according to a press release. The special moment, when Danny and Morales give the woman $1,000 for the day so she can go home and rest, went viral on Instagram and TikTok amassing more than 2.5 million views. After starting a GoFundMe to help Pilar retire, the account has now raised more than $70,000 towards the cause.
Karol G Spreads Joy at Children’s Hospital in Mexico City
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Karol G’s Con Cora Foundation visited the Dr. Eduardo Liceaga General Hospital and the National Network of Shelters in Mexico City as part of the “Con Cora Tour Latam,” a tour that began last year in Colombia with a mission to bring joy, entertainment, and support to vulnerable populations, accoding to a press release.
“After the impact of the ‘Con Cora Tour’ last year, we are proud to be able to bring the joy of this tour to vulnerable communities internationally,” said Valentina Bueno, general director of the Con Cora Foundation. “Always driven by the social mission of our founder, we will continue our hard work of seeking and creating women’s empowerment projects regardless of borders.”
During the two visits, Karol G was able to share with women, patients, and their families, delivering an inspiring message of empowerment and resilience.
Nodal and Cazzu Share New Photos of Their Baby
Christian Nodal and Cazzu shared adorable new photos of their baby, who was born in September. The couple first announced the birth of their baby girl with a sweet photo of Nodal and Cazzu holding their baby’s tiny hand and captioned it with the date “14.09.23.” Cazzu revealed she was pregnant in April during a concert at the Movistar Arena in Buenos Aires.
See the precious new pics here.
Prudential Center Donates to Maestro Cares
Before Marc Anthony performed at Prudential Center in New Jersey as part of his Historia Tour on Feb. 10, Prudential Center executives Sean Saade and Matt Saril presented the salsa singer with a check for $25,000 to his Maestro Cares Foundation.
Since 2014, Prudential Center has donated over $400,000 to the Maestro Cares Foundation, according to a press release, as part of their community-focused commitment to the social programs that are important to the artists that regularly play at the venue.
The Maestro Cares Foundation is a non-profit organization that has built orphanages in various countries in Latin America and the Caribbean.
Jay Wheeler’s Valentine’s Day Special
Jay Wheeler performed a two-night concert special, P.S. Para Siempre, at the Coliseo in Puerto Rico. The concert series, which took place Feb. 14-15, was a celebratory Valentine’s gift to his fans, his beloved Puerto Rico and his wife Zhamira Zambrano.
Across the three-hour set, Wheeler performed on a heart-shaped stage and visuals playing of him and his wife, with whom he performed three tracks. The urbano star also brought out other surprise guests including Angel Lopez, Bryatiago and Noreh, among others.
Jay Wheeler
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A lot has happened in Prince Royce’s life since his last studio album, Alter Ego (2020). Along with having his promotion and touring plans derailed thanks to the pandemic, the bachata star went through a divorce in 2022, following a 12-year relationship. Now, Royce presents what is arguably his most personal work to date in Llamada Perdida, his seventh studio album, released Friday (Feb. 16) under Sony Music Latin/Smiling Prince Music.
“I think that at a composition level, it’s very personal. I tried not to overthink the album, to have fun, add personality,” the bachata star tells Billboard Español, confessing that the most difficult thing was not to put his feelings on paper, but to share them with his fans.
“I am kind of shy, I don’t like people knowing that I am suffering, that I’m crying. I like to pretend everything’s fine on the outside, not to be fake but, no one wants to be seen as vulnerable,” he explains. “But you know what? I think it was a way for me […] to let go. The beautiful thing about music is that in the end the audience doesn’t know if its fiction or non-fiction. It could be a little bit true, a little bit of a lie, a fusion of many things. I think that gives me the opportunity to vent, in some ways.”
With 23 tracks (22 songs, actually, plus one skit) fusing bachata with uptempo/disco, regional Mexican, merengue, urbano and more, Llamada Perdida — Spanish for “Lost Call” — is “a celebration of overcoming obstacles, especially in love, [which] represents the end of a life chapter as well as the acceptance of a new beginning,” as described in a press release.
Beyond that, the Royce and D’lesly “Dice” Lora-produced set takes us on a fascinating roller coaster of emotions. It is heartbreaking in “Un Papel and “Frío en el Infierno,” which talk about the pain of a separation and letting the loved one go, respectively; funny in “Los Lambones,” and hopeful in “La Vida Te Hace Más Fuerte.” And it includes a long, eclectic list of collaborators: There are both established and emerging Latin stars like Nicky Jam and Jay Wheeler (“Si Te Preguntan…”), Maria Becerra (“Te Espero,” with a surprising sample of Cutting Crew’s “(I Just) Died in Your Arms Tonight”) and Gabito Ballesteros (“Cosas de la Peda”), as well as less-predictable names like New York rapper A Boogie wit da Hoodie (“Boogie Chata”), Dominicans Ala Jaza (“Sufro”) and Luis Miguel del Amargue (“Anestesiada”).
“I think the overall concept of the album is the form of communication,” Royce says, explaining why he chose its title. “If you take the call, something can happen. If you don’t take it. If you say something; if you don’t say something. If you send a drunk text; if you don’t send it.”
During the interview with Billboard Español, Prince Royce spoke in depth about the album, the lessons he learned over the last four years and — half seriously, half jokingly — the role that alcohol played in his life. Watch the full interview above.
In our Latin Remix of the Week series, we spotlight remixes that the Billboard Latin and Billboard Español editors deem to be exceptional and distinct from the rest. We might not publish a review every week. This is our selection today.
Christian Alicea is not merely reviving the art of salsa; he’s rebooting it for a new generation, infusing the classic genre with a 2.0 update that’s as vibrant as it is innovative.
Last fall, Alicea created the invigorating tropical hit “El Swing,” replete with rich percussion, lively trumpets, and larger-than-life choruses that soared to No. 18 on the Tropical Airplay chart by November.
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With “El Swing 2.0,” the remix, the Puerto Rican singer escalates his mission, bringing on board the talents of Luis Figueroa, Moa Rivera (self-proclaimed as La Voz Sensual de la Salsa), and Luis Vázquez, marking a groundbreaking collaboration to further boost salsa’s resurgence. Each artist injects their unique essence into the mix, introducing fresh verses that both honor and refresh the genre’s storied footprint.
The significance of this ensemble is underscored as all participants were spotlighted on Billboard’s list of 15 Artists Keeping the Tropical Genre Alive, heralding them as custodians of salsa’s vibrant future.
The music video for “El Swing 2.0” extends this playful homage its longevity, casting the singers as baseball players — a nod to the multifaceted meaning of “swing” in both music and life. The song is produced by Eliot El Mago D Oz and DJ Buddha.
“Working with Luis Figueroa, Moa Rivera, and Luis Vazquez has been an incredible experience,” said Alicea in a statement. “Their passion for music and dedication to pushing boundaries aligns perfectly with my own artistic vision. Together, we’ve reimagined ‘El Swing’ in a way that pays homage to its roots while paving the way for its future.”
This project is a continuation of Alicea’s homage to the style’s rich heritage, as seen in his 2023 debut album Yo, where he boldly reimagined Marc Anthony’s iconic 2004 album cover for Valió La Pena. His debut album also placed three songs on the Tropical Airplay chart.
Last year, the artist signed an exclusive booking agreement with Loud and Live.
Moreover, his recognition as the only salsa artist on Billboard‘s Latin Artists to Watch in 2024 testifies his role as a pivotal figure in the genre’s evolution. Alicea’s upcoming album arrives March 15.
Watch the video for “El Swing 2.0” below:
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This week, Billboard‘s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — feature fresh new releases from artists such as Prince Royce, Pepe Aguilar, Farruko, Greeicy and more.
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Notably, Farruko is part of the Bob Marley: One Love movie soundtrack with his rendition of Marley’s 1977 hit “Jamming.” “The process was incredible because I got to sample his vocals in a song I was on,” the Puerto Rican artist said in a statement. His version, called “Rasta Reggae,” merges reggae with Latin beats and cultural nods in a way that both honors the original’s influence and highlights his own identity and Caribbean roots.
“It was a wow moment for me, like if I actually recorded with Bob Marley!” he continued. “It was an honor to take part and that this film will show he was more than a leader, he was a prophet, someone who forever changed the music culture and who made it a priority to fight for human rights and peace and equality. I very much identify with him. He has always inspired me and we share something else so special, that island culture, it’s in our blood.”
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This week, we also highlight three brand-new albums: Prince Royce’s Llamada Perdida, Greeicy’s Yeliana and Gaby Moreno’s Dusk. The former of the three, home to 23 bachata-heavy tracks, “represent the end of a life chapter for Royce, as well as the acceptance of a new beginning,” as described in a press release. Yeliana is a nine-track set that pays homage to Greeicy’s new motherhood stage; while Moreno’s Dusk is a collision of the best of the American and Latin American worlds — not only combining English and Spanish but also fusing the folklore of both, walking between country music, blues, rock and Latin folk.
Other releases this week include songs by Pepe Aguilar, Grupo Frontera, Luis Fonsi, and more.
Last week, Danny Ocean’s “Amor” won the poll with over 80 percent of the votes. Which your favorite new Latin music release of this week? Vote below!
What’s your new favorite Latin music release?/¿Cuál es tu nuevo lanzamiento favorito de música latina?