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On Thursday (May 9), the Heat Latin Music Awards (or Premios Heat) unveiled their 2024 nominees exclusively on Billboard.
This year, Karol G and Feid lead the pack with 10 nominations each. They are followed by top nominees Carin León (6); Peso Pluma, Grupo Frontera and Xavi (5); and Bad Bunny, Young Miko, Fuerza Regida, Maluma, Marshmello and Yandel with four each. Fans can vote for their favorite artists on the LosHeat.TV app.
Taking place July 11 in The Dominican Republic, the awards show — celebrating its 10th anniversary — will include 10 new categories this year: producer of the year; music video director of the year; album of the year; best viral song; composer of the year; best song for video games, series, movies; best tropical artist; best salsa artist; fan club of the year; and best religious song.
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Premios Heat — founded by Colombian music executive Diana Montes — recognizes renowned and up-and-coming artists who are making a buzz in the Caribbean and Latin American regions. The event is celebrated on the beach, offering the ultimate “summer experience” to artists, media and attendees.
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Billboard celebrated the awards show’s 10th anniversary with a special edition of Premios Heat and the Dominican Republic in the April print issue.
Below, see the full list of nominees:
Best Male ArtistFeidBad BunnyPeso PlumaCarin LeónArcangelJ BalvinEladio CarrionChayanneCarlos Rivera
Best Female ArtistKarol GShakiraYoung MikoMaria BecerraNicki NicoleAnittaGreeicyKany GarcíaKali UchisKenia OSNatti Natasha
Best Group or BandMoratEslabón ArmadoPiso 21Grupo FronteraLos Ángeles AzulesGrupo FirmeRBDWisin & YandelFuerza RegidaReikMonsieur PerinéCultura ProféticaRawayana
Best Rock ArtistJuanesMoratMolotovManáBelanovaJorge DrexlerAterciopeladosMar Rendón
Best Pop ArtistLuis FonsiGreeicySebastián YatraManuel TurizoCamiloCarlos RiveraAna MenaAitanaLassoMalumaFonsecaChris LebronManuel Medrano
Greeicy (left) and Mike Bahía at Premios Heat in 2023.
Premios Heat
Best Urban ArtistFeidKarol GWisinOzunaYoung MikoBlessdEladio CarrionDukiAnuel AAArcangelJ BalvinMoraMyke TowersRels BJustin QuilesYandelNicky Jam
Best Tropical Artist (Bachata, Merengue, Vallenato, Cumbia)Romeo SantosCarlos VivesSilvestre DangondPrince RoyceJuan Luis GuerraGrupo 5Eddy HerreraFelipe PeláezKe PersonajesCharlie ZaaOlga TañonJorge CeledónJandy VenturaServando y Florentino
Best Salsa ArtistVíctor ManuelleGilberto Santa RosaWilly GarcíaGrupo NicheAlvaro RodChristian AliceaYiyo SaranteLa India
Best Artist South RegionNicki NicoleLudmillaEmiliaAnittaDukiKHEACris MjTruenoLa JoaquiAmy GutiérrezCielo TorresTiniMilo JTiago PZKLit Killah
Best Artist Andean RegionMike BahíaManuel TurizoCamiloGreeicyDanny OceanOvy On The DrumsRyan CastroDayanaraAndreina BravoElena RoseLassoFarinaJerry DiNachoFanny Lu
Best Artist North RegionLenny TavárezDarellJay WheelerYoung MikoLola ÍndigoRauw AlejandroQuevedoEladio CarrionJhaycoSt. PedroKim LoaizaLunayÁlvaro Díaz
Best New ArtistXaviKenia OSHumbeJoaquinaSaikoGabito BallesterosJunior HYng LvcasElena RoseOmar CourtzSanta Fe KlanBad Gyal
Musical PromiseNathZhamira ZambranoLos EsquivelDannyLuxVenestiAna Del CastilloJ NoaMarlon ArenasDamianLucia De La PuertaAnais CastroSarodj BertinEsteban RojasJuan Duque
Influencer of the YearDomelipaYeri MuaWendy GuevaraYuleria (Yurielkys Ojeda y Valeria Ramírez)Gemelas OrtegaLele PonsCarlos MontesquieuLa DivazaLa SeguraCalle y PochéLos MontañerosLa Granja del BorregoEl Mindo
Anitta
Premios Heat/Carlos Zambrano*
Best Popular Regional ArtistPeso PlumaChristian NodalGrupo FronteraCarin LeónPipe BuenoAlejandro FernándezÁngela AguilarXaviGabito BallesterosJessi UribeLuis AlfonsoYuridia
Best Dominican ArtistEl AlfaRochy RDChimbalaAngel DiorAmenazzyJey OneDonatyYailin La Más ViralShadow BlowLa InsuperableLa PerversaYaisel LM
Best Music Video“Triple S” – J Balvin, De La Ghetto, Jowell & Randy“S91” – Karol G“Mamasota” – Manuel Turizo, Yandel“Mónaco” – Bad Bunny“Isla Desierta” – Ozuna“Contigo” – Karol, G, Tiësto“Primera Cita” – Carin Leon“Puntería” – Shakira Cardi B“Así es la vida” – Enrique Iglesias, Maria Becerra“Privilegios” – Feid, Cupido
Best Collaboration“Perro Negro” – Bad Bunny, Feid“Contigo” – Karol G, Tiësto“ALV” – Arcangel, Grupo Frontera“Los del Espacio” – LIT killah, Duki, Emilia, Tiago, PZK, FMK, Rusherking, Maria Becerra, Big One“Según Quien” – Maluma, Carin León“Luna” – Feid, ATL Jacob“BZRP Sessions 58” – Bizarrap, Young Miko“Trofeo” – Maluma, Yandel“Harley Quinn” – Fuerza Regida, Marshmello“Bellakeo” – Peso Pluma, Anitta“No Es Normal” – Venesti, Nacho, Maffio“Calor” – Nicky Jam & Beéle
Best Content PlatformMoluscoTVAlofoke MediaPanel Urbano (Enrique santos, Dímelo King, Maiky Backstage)Dímelo KingLa Nave Podcast (Marko)Chente YdrachIbai llanosEscorpión DoradoEl ChomboJuanpis González
DJ of the YearSteve AokiMarshmelloTiëstoDj AdoniMarcela ReyesAgudelo 888GordoAlex Sensation
Song of the Year“Luna” -Feid, ATL Jacob“La Diabla” – Xavi“Que Chimba de Vida” – Karol G“Mi Ex Tenía Razón” – Karol G“Harley Quinn “- Fuerza Regida & Marshmello“Lala” – Myke Towers“La Víctima” – Xavi“El Amor De Su Vida” – Grupo Frontera, Grupo Firme
Producer of the YearTainyOvy On The DrumsBig OneMaster ChrisThe RUDEBOYZ – Kevin y ChaNBizarrapSOGSky RompiendoIcon Music – Jowan y RoloSergio GeorgeAndrés CastroEdgar Barrera
Director of the YearSimon BrandFernando LugoRodrigo FilmsJessy TerreroPedro ArtolaNuno GomesKacho López MariPatricia AlfonsoStillzAda OdremanHannah LuxSánchez
El Alfa
@carlosoarturo y @danielarcilafoto
Album of the YearMañana será Bonito Bichota Season – Karol GFerxxocalipsis – FeidGénesis – Peso PlumaColmillo de Leche – Carin LeónNadie Sabe Lo Que Va a Pasar Mañana – Bad BunnyEl Comienzo – Grupo FronteraLas Mujeres Ya No Lloran – ShakiraOrquídeas – Kali UchisUn Sueño Llamado Ranchera – Felipe Peláez
Best Viral Song“Luna” – Feid, ATL, Jacob“La Diabla” – Xavi“Según Quién” – Maluma, Carin León“Lollipop” – Darell“Dora” – Farina, El Alfa“Línea del Perreo” – Uzielito Mix, Yeri Mua, El Jordan 23, DJ Kiire“Harley Quinn” – Fuerza Regida, Marshmello
Composer of the YearEdgar BarreraMauricio Rengifo y Andrés TorresMaster ChrisElena RoseKeitynMoraFeidManny CruzJustin QuilesBullnene
Best Videogame, Series or Movie SongLuis Fonsi, Adriel Favela – “La Paz” (Banda sonora serie “Zorro”)Karol G, feat Aldo Ranks – “Watati”- (Barbie)Peso Pluma, Grupo Frontera “TULUM” – (FIFA 24)Myke Towers – “LALA” – (FIFA 24)Peso Pluma – “Peligro” – Call of Duty: Modern Warfare IIBanda MS –“141”- Call of Duty: Modern Warfare II
Fandom of the YearFandom – Karol GKeninis – Kenia OSTeamAndreina – Andreina BravoTurbias – Yeri MuaFandom DomelipaMarcianos – Mar RendónTeamLu – Lucia De La PuertaFandom – YuleriaFandom – FeidYahalovers – Yahaira PlasenciaTeam Chivirikas – Yailin La Más ViralLa Tribu – Camilo
Best Religious Song“Me Encontraste”- Christian Ponce & Alex Zurdo“Pan Duro” – Alex Campos“Pasa_je_ro” – Farruko“Guarda tu Corazón” – Alex Zurdo“Mambo 23” – Juan Luis Guerra“Donante de Sangre” – Daddy Yankee“El Cielo Aun Espera” – Adriel favela & Jesús Adrián Romero“Parabellum”- Redimi2
Fueled by ambition, determination and hard work, Ryan Castro represents the new generation of urbano hitmakers. His highly-anticipated debut album, El Cantante del Ghetto, is not only a reflection of the qualities that have catapulted Castro to the top of the charts, but it also serves as a mirror that showcases the culture of his […]
Marc Anthony adds a 15th top 10 to his Billboard Tropical Albums chart career as Muevense, his 11th studio album, starts at No. 4 on the ranking dated May 11. The 10-track set, released April 24 via Sony Music Latin, enters with 3,000 equivalent album units earned in the U.S. in the week ending May 2, according to Luminate.
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Sales and streaming activity contribute to Muevense’s first week sum: albums sales comprise 1,500 units, while 1,500 units derive from streams, equaling 2.2 million official on-demand streams of the album’s songs. Track-equivalent album units comprise a negligible sum of the album’s first week.
On the Tropical Latin Albums chart units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
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May is a month for celebration for Marc Anthony, who in addition to banking his 15th top 10 on Tropical Albums, launched his new Sirius XM channel, Muevense Radio, on May 1. Running for a limited time, through May 31, the channel features a best-of-playlist, plus music from his influences and favorite artists, and stories surrounding the breadth of his over three-decade tenure.
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Muevense arrives on Tropical Albums two years and two months after Marc’s previous album Pa’lla Voy reached No. 3 in March 2022. Plus, the new album extends his span of 15 top 10s to 31 years, dating to his first week in the top 10 on Feb. 17, 1993, when Otra Nota debuted and peaked at No. 2.
Further, Muevense joins two other Marc Anthony albums on Tropical Albums: 3.0 and Sigo Siendo Yo. While the latter claims its 280th week on the tally, 3.0 banks its 509th week and extends its record for the set with the most weeks overall since Tropical Albums began in 1985.
Beyond its Tropical Albums arrival, Muevense, encompassing eight salsa tracks, one bachata, and one regional Mexican ballad with Pepe Aguilar, also opens at No. 50 on Top Latin Albums.
The set was preceded by three songs. “Ale Ale” flies 16-3 on Tropical Airplay with a robust 227% gain in audience impressions, to 4 million, earned in the U.S. during the same tracking week. The song likewise opens at No. 22 on Latin Airplay as the Hot Shot debut of the week. The song was premiered live at the Latin American Music Awards on April 25.
Back on Tropical Airplay, with the new visit to the upper tier, Marc collects his 57th top 10 entry, and extends second-most record among all acts behind Victor Manuelle who continues to lead with 65 top 10 career hits. The bachata “Punta Cana,” meanwhile, dips 4-6 due to a 34% dip in audience, to 2 million.
Lastly, over on Regional Mexican Airplay, thanks to his co-billed “Ojala Te Duela,” with Pepe Aguilar, the Puerto Rican scored his first entry ever on a regional Mexican chart in Nov. 2023.
Grupo Frontera and Christian Nodal‘s first collaboration, “Ya Pedo Quien Sabe,” glides 3-1 on Billboard‘s Regional Mexican Airplay chart (dated May 11). The new joint champ marks the eighth No. 1 for Grupo Frontera and 17th for Nodal. All eight of Grupo Frontera’s leaders are collaborations.
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The duet crowns Regional Mexican Airplay after a 17% gain in audience impressions, to 7.8 million, earned in the U.S. during the April 26-May 2 tracking week, according to Luminate. “Ya Pedo Quien Sabe” was released March 7 via the Grupo Frontera label. The song is the second cut from Frontera’s forthcoming album, Jugando A Que No Pada Nada (slated for May 10 release).
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“Ya Pedo” was composed by Edgar Barrera, Horacio Palencia, Nathan Galante and Diego Bollella and produced by Barrera.
As the dynamo collaboration takes the lead on Regional Mexican Airplay, it becomes the fourth team-up by a group and a soloist in 2024 to top the list. Here’s the recap:
Chart Date, Title, Artist, Weeks at No. 1Feb. 3, “Harley Quinn,” Fuerza Regida & Marshmello, oneMarch 2, “Alch Si,” Carín León + Grupo Frontera, oneApril 13, “La Cumbia Triste,” Los Angeles Azules y Alejandro Fernández, oneMay 11, “Ya Pedo Quien Sabe,” Grupo Frontera & Christian Nodal
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With “Ya Pedo,” Nodal extends his record for the most No. 1s among soloists, with 17 champs in his account since the chart’s inception in November 1994. Plus, he enters a tie with La Arrolladora Banda el Limón de René Camacho for the fifth-most rulers in the Regional Mexican Airplay’s chart’s nearly 30-year history. They trail Calibre 50 who remains at the lead, way ahead of its next competitor, with 25 No. 1s, Banda MS de Sergio Lizárraga with 20, Intocable (19) and Banda El Recodo de Cruz Lizárraga (18).
Grupo Frontera picks-up its eighth No. 1; a collection that began a little over a year ago, when “Que Vuelvas,” with Carín León, topped the Regional Mexican radio ranking for six weeks starting the Jan. 28, 2023-dated list.
Further, “Ya Pedo” takes the crown from Calibre 50’s “Días Buenos, Días Malos” after the latter’s one week in charge. The song drops to No. 14, marking the biggest fall from No. 1 since Los Temerarios’ “Sin Que Lo Sepas Tú” equally tumbled 1-14 in 2007.
With the Regional Mexican Airplay locked, “Ya Pedo” next looks to give each act a new No. 1 on the overall Latin Airplay chart, where it climbs 10-5 with a 16% gain, and adds 8 million in audience.
Víctor Manuelle has teamed up with Henry Cárdenas‘ CMN Events (Cárdenas Marketing Network) for his new tour, Retromántico, and future performances as an exclusive agent, Billboard Español can announce. The collaboration covers all markets, including United States, Latin America and Europe. It does not, however, include Puerto Rico. The deal, according to CMN, promises to […]
Ana Bárbara and Kany García will be among the artists honored at the second edition of Latin Women in Music, Billboard and Telemundo announced today (May 8). The program will air exclusively on Telemundo on Sunday, June 9.
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Hosted by Jacqueline Bracamontes, the two-hour music special will celebrate Latina artists who “proactively work for positive change, inclusion, and gender parity in the music industry,” according to the press release. It will also stream on the Telemundo app and Peacock.
According to the initial list of honorees, the Queen of Grupera Ana Barbara will receive the Lifetime Achievement Award for her three decades of unparalleled influence in regional Mexican music and Latin pop.
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Throughout her career, which dates back to the mid-1990s, the San Luis Potosí native has not only conquered hearts, but has also shaped the regional style, earning a special place in the history of Latin music. “Ana Bárbara’s success has represented a powerful statement of female empowerment, struggle and resilience,” the statement said. “She managed to break down barriers, concepts and opened the way for other women in the industry, becoming an artistic inspiration, and a symbol of admiration and respect in the regional Mexican genre.”
Meanwhile, Puerto Rican singer-songwriter Kany García will receive this year’s Spirit of Change Award, which recognizes an artist who “drives positive change within music, society and beyond entertainment.” García — who just released her latest album, GARCIA — has used her talents and platforms to advocate for meaningful social causes, including support for LGBTQ+ rights, gender equality and social justice.
At last year’s Latin Women in Music event, honors were granted to those who’ve made significant contributions to Latin music and its industry. The recipients included included Shakira as Woman of the Year, Ana Gabriel as Living Legend, Thalia as Global Powerhouse, Maria Becerra as Visionary, Emilia as Rising Star, Evaluna as Tradition and Future and Goyo as Agent of Change.
In the coming weeks, Billboard and Telemundo will announce additional Latin Women in Music honorees in 2024.
When fans of Imagine Dragons got wind that the group was releasing a new version of their single “Eyes Closed” alongside J Balvin, some expressed trepidation. This, after all, is an important track: the lead single from the band’s upcoming sixth album (Loom, due out June 28). What the heck; was there really going to be reggaetón mixed in with Imagine Dragons’ usual pop-rock?
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Never fear. The resulting track, where Balvin completely eschews reggaetón beats for hard-hitting verses over the rock groove — with Imagine Dragons actually redoing a section of the song — has managed to strike all the right notes, and turn one plus one into 3.
“I didn’t know I needed this til I saw it AAAAAAA,” wrote @AsaltodeMedianoche on Youtube.”This is insane. I didn’t expect that this was gonna sound so epic with him,” wrote another fan.
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Which begs the question: How the heck did Imagine Dragons end up collaborating with J Balvin? And how does this remix sound so darn good?
Balvin and Imagine Dragons frontman Dan Reynolds spoke with Billboard and told us how it all went down.
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How It Started
Reynolds: I met with the guys [bassist Ben McKee and guitarist Wayne Sermon] when we were working on the song [late last year] and it just felt like something was missing when we were in the studio. We really don’t often do collaborations, but this song in particular, [we felt] it really needs something to complete it. The three of us were in a room and we talked about things we were listening to and what was inspiring to us, and all of us were like: ‘J, love his music.” We reached out to him and within a week [it came together].
Balvin: I was in Rumania in a concert, and Chris Knight from my management team said, check this out. He didn’t even say it was Imagine Dragons: He said “Yo, they want you on this song, tell me what you think.” And I said, “Play it.” And when I heard that voice — and the production is mind-blowing, the production is so ahead — I was like, “We’re recording this tomorrow.”
I was going through a dark moment — that [kind where] you don’t know how to handle a certain moment, and it was [like], “This is perfect for what I’m feeling now; and I can express myself really easily.” And also, normally when people think about doing songs with Latinos that do reggaetón, they thought I was going to switch the beat and put it in reggaetón, right? And of course that was the fear of a lot of fans. And when they heard the song they [found out], “Oh, they kept it in the same vibe.”
And it’s because I love to jump with different genres. In this case, I’m a big fan of Imagine Dragons and I gotta give my best and follow the vibe — and say the same thing they’re saying, but of course in Spanish. We don’t want to be talking about different topics in the same song.
I just needed to let it out! The best that could have happened to me is when I received that song. Oh, I have these feelings right now. Thank God someone just sent me a great song to let it out, and be open and honest about how in a certain moment of my career people wanted to see me fail, or I went to a dark moment that I thought that it was going to be — and then, I can do this with my eyes closed. I’ve been in this game so long that it makes me stronger every day. Doesn’t mean I’m the strongest; I still have a lot of weak things, I’m still healing. But now I know how to swim way more and better in the maze, with my eyes closed.
The Process
Reynolds: It was the first version. There were no changes. It was just like, he got it. I had a feeling he would catch the vision, just because I was familiar enough with his work to know that he can do a lot of different things. And sure enough, [the song] doesn’t need anything [after he finishes recording]. No changes. Mix it. Send it out.
Balvin: Sometimes less is more. And I felt that was what I wanted to say, those were the flows we wanted to bring. The verse was perfect to me. I love the song. And this is what I can give to them. It’s about the quality, not quantity. What if I gave another verse but it didn’t really stick out? I’d rather make one verse that is really concise and precise.
Reynolds: We just left openings throughout the song, showed him different versions and really left it up to him to go as long or short as he wanted. We’re like, “You do you.” And sure enough, he sent it back, and we were like, “That’s it.” The only thing I changed was, I rewrote the bridge after he sent his part back, because there was a specific melody in it that I really loved that he did in the pre chorus.
Balvin: We were super happy when we heard that melody. We were like, “He did that melody, man!”
Rapping in Spanish
Balvin: You know I’m always a big supporter of “just keep it in Spanish,” because that’s the way I connect with the people. And it’s not going to sound the same when you really want to express your feelings in your own language. So, of course Spanish, and the guys agreed with that. I think it’s all about feeling and even the people who don’t understand Spanish, they know that we really flow in that instrument the way it should be. And I feel super proud of it and I feel grateful that [I worked with] one of my favorite bands and, also to meet Dan.
Reynolds: The way this band has always operated is we always try to make music that we like and make decisions that feel good to us. Fans are always not going to love certain songs, that’s just part of life. And I think the worst thing you can do as an artist is try to cater to that. That’s when you fail as an artist. You try to create something a critic will like, something a fan will like, and then nobody likes it, and then you also feel bad about yourself because it wasn’t’ even honest. So, for us, it was, “Man it would be really cool to work with J on this song. And it would be really cool to have multiple languages in a song.”
I think It’s a reflection of where music is today. One of the blessings we have as a band is being able to play all over and experience all different people from different cultures and languages; even when people don’t know what I’m saying, they feel it as if English was their first language. The second I heard J’s verse I knew, even though my Spanish is three years of high school, the feeling that I got from it was all that matters.
Balvin: They were expecting maybe that I would bring some reggaetón, but to me it’s crazy, because I respect art and I know when I can add reggaetón. This is like the Mona Lisa, it’s a beautiful piece of art. Don’t touch it a lot. We gotta do music that we feel is right, otherwise you’re a sellout. I was honest with me, and I have no regrets about any word that I say in the song. This is what I wanted to do and I’m proud of it and I gave my 1000% percent.
Finally Meeting
Balvin: When I met Dan I had no expectations because you don’t know. Sometimes you don’t want to meet your idols, right? You get there, and he was super humble, and he’s huge [in height] so I was just looking up at him like, ‘Yo, what’s up.’ But he’s really down to earth and I’m grateful for the way you treated me, guys. I felt like home.
Reynolds: I think that really speaks to Jose and who he is as a person. You never know what to expect when you’re working with a really big artist. Are they going to have big egos, what’s that going to feel like? And it was obvious when I met him, “Oh this is just a really good, normal human being.” It was all about, “Do we make a great video together?” And we were both open to direction and guidance, and there were no diva vibes. It was really refreshing.
It didn’t surprise me, though. I’d done enough research about J to know a little of who he was and where his heart was and to see him in person felt like the unvierse just put this together. It was very serendipitous and easy. It was just two artists having fun together which is what it should be.
The Big Picture
Balvin: I’m just grateful because I’ve always been a huge fan and the guys gave me the opportunity to keep expanding our sound. Because it’s not about J Balvin, it’s about our culture. The fact that they care about a Latino artist, is something that makes me really proud about our culture.
Warner Chappell Music has announced Delia Orjuela as its new head of creative Mexican music/música mexicana. Based out of Los Angeles, the veteran executive will report to Gustavo Menéndez, WCM’s president, U.S. Latin & Latin America.
In 2021, Orjuela joined Warner Music Latina to lead the label’s Mexican music division where she guided the careers of artists like DannyLux, who is among the new generation of música mexicana hitmakers. Last year, her and Ruben Abraham were appointed co-leaders as the label doubled down on their commitment to música mexicana.
According to a press release, in her new position, Orjuela will continue to “collaborate closely” with the recorded music team and look for cross-collaboration opportunities between the label and publisher.
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“I have spent most of my career advocating and championing songwriters, and they’ve remained my true passion,” Orjuela said in a statement. “Music is incredibly powerful, and I love how a great song with meaningful lyrics can impact people’s lives. I’m so glad to once again be a part of the songwriting process from the beginning, helping to set up collaborations and nurture creative connections. This next step in my career brings everything full circle, and I can’t wait to hit the ground running with Gustavo and the incredible team at WCM.”
Prior to joining Warner, Orjuela was the longtime vp of Latin creative for BMI, where she worked for 22 years. She left in 2019 to start “a new chapter” in her life. That same year, she was appointed president of Latin Songwriters Hall of Fame.
“Delia and I have known each other for years, and what started as professional respect has grown into a deep and genuine friendship,” Menéndez added in a statement. “She’s fiercely passionate about empowering music creators and providing them with the right tools to amplify their voices on a global scale. We’ve already started to pull together exciting plans with [Warner Music Latin America president] Alejandro [Duque], and her natural instinct will drive remarkable success in one of today’s fastest-growing genres.”
In a joint statement, WCM co-chairs Guy Moot (CEO) and Carianne Marshall (COO) expressed: “Delia has supported countless songwriters and established a reputation for energizing teams and elevating music. We see huge potential to create timeless songs in the Mexican music market, and her leadership will help us continue to develop songwriters who shape culture.”
Myke Towers captures his highest-charting hit yet on Billboard’s Hot Latin Songs chart as “Adivino,” with Bad Bunny, debuts at No. 2 on the list dated May 11. It’s the 52nd chart hit for the former, and 11th to reach the top 10. For Bunny, the collab marks his record-extending 75th top 10 out of 170 total chart hits (again, a record).
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“Adivino,” released April 25 on One World International/Warner Latina, traces its No. 2 debut on Hot Latin Songs almost entirely to streaming activity. The song logged 9.9 million official U.S. streams in the U.S. during the April 26-May 2 tracking week, according to Luminate. That sum yields an equal No. 2 start on Latin Streaming Songs, Towers’ highest debut, and it equals his highest charting song (“La Jeepeta,” with Nio Garcia, Anuel AA, Brray and Juanka).
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As “Adivino” launches at No. 2 on Hot Latin Songs, which blends streaming data, airplay, and digital sales for its results, it pushes Xavi’s former No. 1 “La Diabla” from 2-3, following its 14-week domination which started in January. The track marked the second-longest run at No. 1 this decade (Eslabon Armado and Peso Pluma’s “Ella Baila Sola” dominated for 19 consecutive weeks in 2023). Meanwhile, FloyyMenor and Cris MJ’s “Gata Only” remains at No. 1 four a fourth consecutive week.
By reaching No. 2, Towers outpaces his career-best, as he previous topped out at No. 3 on the multi-metric tally with both “La Jeepeta” (Nio Garcia, Anuel AA, Towers, Brray and Juanka), and “Caramelo” (Ozuna, Karol G and Towers), a week from each other in August 2020.
Benito, meanwhile, scores his first debut on the chart since the Oct. 28, 2023-dated list, when he landed 19 concurrent debuts alongside the release of his Nadie Sabe Lo Que Va a Pasar Mañana album, including the entire top 10, led by “Mónaco.” The track spent 10 weeks at No. 1 – the second-most of any No. 1 in 2023, trailing the 19 weeks of “Ella Baila Sola.”
Notably, as “Adivino” becomes the third song to debut at No. 2 or higher in 2024 –after two Peso Pluma songs– Bad Bunny extends his record for the most top 10s, with 75.
On the all-genre Billboard Hot 100, “Adivino” opens at No. 63, Towers’ highest-debut yet. Only one other Latin song ranks higher: FloyyMenor and Cris MJ’s “Gata Only” continues its winning streak, as it rallies 58-44 on the Hot 100 and continues at No. 1 on Hot Latin Songs for a fourth turn.
While streaming activity fuels the bulk of “Adivino’s” high start, sales assist its launch in the upper tier: the 1,000 downloads sold in the tracking week targeted for a No. 1 debut on Latin Digital Song Sales.
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As Mother’s Day approaches on your calendars this Sunday, May 12 (celebrated on May 10 in Mexico), we’ve curated the perfect Día de las Madres playlist to enhance your celebration. This carefully selected 25-track list features an eclectic mix of Spanish-language songs that pay heartfelt tributes to mothers everywhere. From the emotional depths of Juan […]