Latin Pop

MarÍa Becerra announced a break from social media on July 30 amid the European run of her world tour. Despite positioning herself at the forefront of Latin pop over the past year — including scoring her first two No. 1s on the Billboard Argentina Hot 100 and selling out River Plate Stadium in Buenos Aires, Argentina, in record time — the 24-year-old simultaneously needed a hiatus from the scrutiny that she, and many of her peers, face online every day.
“I understand that social media is necessary for our careers,” she says. “But the limit is reached when they start taking away my joy.”

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Why did you decide to take a social media break?

It was doing me wrong to read so much hate — I was really affected by comments that only had the intention to harm [me]. The attack on women’s bodies who are part of the [music] scene is constant: If I’m too skinny, if I’ve had a boob job, if I train too much, how I do my makeup, how I dress… We struggle internally trying to please everyone without losing our own identity. Do you know how draining that is? Then, I said, “Enough. I’m tired, this hurts.” Instead of enjoying a tour that I dreamed so much about, I was suffering because of someone who writes from behind a screen.

What advice would you give to artists who feel similarly?

I’m currently in the process of learning to take care of myself. Going to therapy is beneficial for me; it helps me to think about what my limits are, what I want to share about my private life and what I want to keep for myself. I am a public figure, and those who listen to my music expect to know about me and see me beyond the shows. With my team, we seek a balance so that this ecosystem functions.

How could the entertainment industry better support artists?

I don’t know if [the problem] is the music industry. Everything I said before about what’s expected of female artists affects our self-esteem and puts an overexertion [on us] that ultimately generates a very large emotional imbalance. But the social media phenomenon has produced something where everyone needs to give their opinions. People express whatever they want, whenever they want, and while I greatly respect freedom of speech, this has turned into both a personal and social compulsion.

What can be done to create more open discussions on this topic in the industry?

The problem is not about talking; it’s what we do about it. How do we raise awareness of what is going on? What tools do people have to ask for help? I have the privilege of being able to pay for a psychologist, a health plan. But what about young people who are victims of cyberbullying and have no one to turn to? Who helps them? Talking about this in the media with responsibility could be a start, but I don’t have the formula. I’m just now learning to take care of myself and protect myself, and all of that is a long process.

This story appears in the Sept. 28, 2024, issue of Billboard.