latin music week
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Nicky Jam once again brings his Rockstar Show to Latin Music Week, this year featuring intimate interviews with JOP. Jesús Ortiz PazBack in the day, when we were doing music, if you had a million listeners on Spotify. You were doing it because no Mexican artist had that. And now you drop a song, boom […]
Presented by HarbourView How Latin catalogs are valued, marketed, bought, and sold in a global economy. Hannah KarpI am Hannah Karp. I’m the editorial director of Billboard I’m so happy to be here. And over the past few years, we have Billboard have spent a lot of time reporting on some eye popping ly big […]
Feid took center stage at the 2023 Billboard Latin Music Week to share the secrets behind “The Marketing of Ferxxo” on Tuesday (Oct. 3).
During the conversation — moderated by AJ Ramos, head of artist partnerships, Latin music and culture at YouTube Music/Google — the Colombian artist was joined by his inner circle: his producer & engineer Esteban Higuita; manager Luis Villamizar; sister and creative director Manuela Villada; lead guitarist Pedro Mejia; and Salomon Palacios III, senior vp marketing and artist strategy, Universal Music Latin.
Below, check out the best marketing tips Feid and his team shared during the panel:
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1. Less goes a long way: “The best ideas are those that don’t need a budget.” — Feid
2. Be authentic: “Every time I speak a funny thing that occurs to me, it connects with people. I stopped putting on a facade and was myself.” — Feid on his social media strategy
3. Dream big: “We dream first, then we discuss with the team, and later land with the ideas.” — Luis Villamizar
4. Have faith: “Green [Feid’s go-to color] means hope, the mountains of Medellín, where I come from, and why not? Some [dollar] bills. This project has always believed a lot in faith, and my team is clear that something good is going to come.” — Feid
5. Build a team: “I am sure that I am not going to get anywhere alone. I see it as a soccer team. I’ve always wanted us to win together. I have never liked to say ‘I’ did this. This is a team effort.” — Feid
6. Be persistent: “Ever since I met him, his melodies and intentions were very well-formed. He had his own style. He has never given up and that’s the great secret behind Feid.” — Pedro Mejía
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
As evidenced by our panelists Kany García, María Becerra, Nicki Nicole, Nathy Peluso, Young Miko and GALE, Latin music is no longer just a boys’ club. Women rule, and comprise a new generation of artists dominating the charts.
Moderated by Billboard Español‘s Isabela Raygoza, the aforementioned artists took the Billboard Latin Music Week stage on Tuesday (Oct. 3) for a candid conversation on why the boys club is no longer needed, as García put it. “It’s the fourth time I speak at Latin Music Week and I realize that it’s the first time I’m sitting with five other women that I admire so much,” García shared. “Before I had to share this stage with so many men but you know, women are the future.”
Below, the best and most memorable quotes from the Boys No More Club! panel:
Nicki Nicole on the first woman who supported her: “I had 20 subscribers on YouTube, I released my first song with so much hope, really wanting for it to go places you never expected, but it’s hard for women in the industry. Then, Cazzu was the first one who supported me, and I just had one song. She embraced me and it changed me as a woman and as an artist.”
Young Miko on being inspired by Kany García: “I’m so excited to be here with all of you, but Kany was really the first artist that motivated me to not be scared. I found out we were from the same [LGBTQ+] community and it made me feel comfortable to speak with my mother. Things are now changing, today, thank God, there’s an audience that’s more receptive, there’s an audience that is looking for change.”
Nathy Peluso on discovering her craft: “I know I wanted to dedicate myself to art and communicating. To communicate being a woman is a challenge and a privilege. I stopped singing on the streets to song on stages, and every day I wake up thinking: How can we evolve? When I started rapping, there weren’t many women on the scene, it was a struggle, to create a space for myself. Today, we’re far from those times and I’m grateful for the work of my sisters.”
María Becerra on being experimental: “I decided to start doing trap, dancehall, I really just wanted to do it all because I always liked everything. But that’s what it’s all about: experimenting. At the end of the day, we’re artists.
Kany García on embracing the learning process: “I’m still finding myself 16 years later, as the days pass, you don’t really stop discovering yourself. I’m still walking. I’m still learning.”
GALE on connecting with fans: “It’s always very strong to connect with vulnerability, and since I was a little girl, [I knew how] to embrace the fear that’s always going to be there. It happens to me a lot with songs, being honest, embracing fear in that way is how one connects with others.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5), and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Chencho Corleone and Vico C joined forces at the 2023 Billboard Latin Music Week for the Legends on Legends panel on Tuesday (Oct. 3), where the two Latin urban icons talked about the past, present, and future of the movement.
Here are the 10 best quotes Corleone and Vico shared during the panel, which was moderated by Leila Cobo, chief content officer of Billboard Latin and Español.
1. CHENCHO CORLEONE: “Everyone who is a creator is always constantly working even if they don’t release music.”
2. VICO C: “Being successful is not limited to numbers or good opinion. For me, I comply when the results [of a song] are good in all areas.”
3. VICO C: “I’m in all my right with the pencil, because God put me for this.”
4. CHENCHO CORLEONE: “One of the most important elements [in a song] is that it be catchy and stick in people’s minds.”
5. CHENCHO CORLEONE: “When you go to the studio, you have to give your best. Until you are 100% convinced, that doesn’t go to the streets.”
6. VICO C: “This is not my first comeback. I have had several complicated stages in life, between personal and business.”
7. VICO C: “It is important to have a good lawyer and ask God that they’d be the right one. But in the long run, the best, best, best [advice], is to learn the business.”
8. VICO C: “Music is a language that you can decipher — it has that way of making it compatible with a real event.”
9. VICO C: “We cannot confuse one thing with the other: Talent is talent and music is music.”
10. CHENCHO CORLEONE: “Music now doesn’t need a passport.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
The independent Latin music industry is having a great moment, with acts like Fuerza Regida, Bizarrap and Peso Pluma dominating the charts and selling out arenas from Mexico and Argentina to the US and beyond. And the heads of three of the most successful independent labels on the market would not conceive of any other way of working today.
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“Independence is priceless, it is the best thing that can happen to us,” says Fede Lauria, CEO of Dale Play Records, which represents Argentine stars such as Bizarrap and Nicki Nicole, highlighting the speed with which they can respond to the needs of its artists by not depending on third parties.
Lauria made this statement on Tuesday (October 3) at Latin Music Week 2023, during “The Power Players: Indie Edition” panel moderated by Billboard‘s Leila Cobo and presented by Lexus. The panel also featured Jimmy Humilde, CEO of Rancho Humilde (label of Mexican regional music superstars like Fuerza Regida and Natanael Cano); and George Prajin, CEO of Prajin Parlay and manager and partner of Peso Pluma. They are, in short, the heads of three of the most successful independent labels on the market today.
For Humilde, who began doing flyer parties in California and over the years rose to become one of the most successful Mexican music executives, it’s about doing “what we want… what we feel,” without having to ask permission. It has worked for him, and “coming from very low, it is a very big blessing because we appreciated it more,” he said.
Prajin, meanwhile, compared the current situation with his beginnings in the industry some 40 years ago, when an indie label could not compete with the big ones because there were no streaming services and slots on the radio were limited, as were the resources to promote indie artists. “Today’s artists have direct engagement with the audience through social media and independent companies can compete at all levels. We lead. We don’t follow,” he said.
Each one, in their own style and way, is committed to taking their artists to the top. Humilde, for example, says that he does not sign artists but rather has business agreements with them — as in the case of Legado 7, with which he established Lumbre, the label where Yahritza y Su Esencia began.
Lauria, who helped launch a wave of urban acts from Argentina including DUKI, Nicki Nicole, Rei, WOS, Rels B and others who began in their teens and soon after were filling stadiums and traveling the world, highlighted the importance of accompanying them in their development and ensure their physical and emotional well-being. “Artists also suffer… they are not aliens. This generation Z of artists has to prepare at superhuman speed to meet that pressure,” he declared.
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops.
See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Greeicy and Mike Bahía kicked off the 2023 Latin Music Week “Billboard En Vivo” concert series on Monday, Oct. 2 with a one-hour-long set at the Faena Theater.
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Presented by Michelob Ultra 21+, the Colombian power couple’s performance featured some of their biggest hits from their individual careers and collaborative efforts.
Dubbed “One Day, One Love,” the intimate showcase started off with Bahía performing three of his notable hits: “Cuenta Conmigo,” “De Que Manera,” and “Detente.”
“This is a special show for us,” he told the crowd. “There’s a full house with friends and colleagues […] we are grateful to be celebrating music with so many beautiful people.”
Soon after, wearing a tight, pink sequined dress, Greeicy took center stage to perform a handful of her bangers, including “Los Besos,” “Destino,” and even premiered a never-before-released track. She then hit the Cultura Profetica-assisted “Te Creí.”
“This place is so awesome,” the pop artist told the packed theater. “I feel you closer. Mike and I feel very thankful to be in this special place where music is celebrated.”
After their individual sets, the couple united on the stage to not only flirt, share anecdotes of their relationship, harmonize, and even do a dance off, but to perform their collaborations “Pecadito,” “Esta Noche,” and “Amantes” ahead of wrapping up their Billboard En Vivo concert series.
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, and, among many other sessions, Q&As and workshops. See the ultimate Latin Music Week guide here.
Official partners of the 2023 Billboard Latin Music Week, taking place Oct. 2-6, include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
The hottest genre on the charts is the hottest genre on the road. Fuerza Regida’s frontman JOP and Live Nation’s Hans Schafer and Jorge Garcia on how to book, market and sell out Mexican music shows. JOP:A lot of struggle. We started from the bottom. We started — I would do my own flyer parties. […]
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Learn what goes on behind the scenes of crafting and sustaining a successful Latin music festival from the most successful festival producers in the world.
Chris Den UijlIn the US when we launched Sueños, it was incredible feedback. We did 45,000 people per day, first year, and we had no idea what we were going to do. And we were just blown away. And to go into this year and see that grow. There’s a huge, huge need for consumption. But it’s completely different. We’re learning every single day that we need to challenge ourselves is, is that we don’t need to separate ourselves anymore from saying we have an inclusive Latin festival versus a multi-genre festival.
John FriasMy name is John Frias, the festival is in Los Angeles, and soon to be in Austin. It’s a quintessential festival of Los Angeles. It represents all of the culture that is in LA. It’s very representative of, of the diverse crowd and population and culture in Los Angeles, and just having the time of our lives.
Bruno Del GranadoExcellent. Next to John is my friend Chris, then out from Baja Beach, past suenos Coca Cola flow dynamics la familia on and on. Chris, can you tell us a little bit about your background and some of the festivals your work?
Chris Den UijlHi, everyone, thanks for coming. Um, yeah, so we launched a bunch of different festivals over the last 10 years. But specific to this panel, Baja Beach Fest launched about five years ago. And it’s really just a celebration for Latinos in general, we wanted to create an event that really just like celebrated culture was a platform for the artists to be able to express themselves in like a really united way, but also bring the same type of production that you know, the Anglo festivals that I typically came from brought to the Latin culture so trying to build, you know, one of the strongest kind of footprints for artists to express themselves. And yeah, as time has passed on, we’ve expanded that footprint in two different cities in Mexico, as well as launched a festival called Sueños in Chicago two years ago.
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Luminate, the entertainment industry’s most trusted data partner, unveiled its new Latin Music Report exclusively at Billboard Latin Music Week. Never-before-revealed metrics and insights include the growing power of Latin superfans, how and why the genre is expanding to non-Spanish-speaking listeners, the rise of regional Mexican music and the subgenres and artists to watch in […]