Latin
It was a bit past midnight, and a shirtless and sweaty J Balvin was backstage at the Kaseya Center in Miami chit-chatting and drinking with some of his closest friends. Ryan Castro, Justin Quiles, Sky Rompiendo, Mau & Ricky, and Balvin’s model wife Valentina Ferrer were all there Saturday (March 22), celebrating the wrap of the third night of his Back to the Rayo Tour, which launched Thursday in Atlanta.
Balvin (real name: José Álvaro Osorio Balvin) was ecstatic to be back in the 305, and to be kicking off the North American leg of his CMN-produced, 27-date trek in support of his Grammy-nominated album Rayo. In 2022, the Colombian artist was set to begin his José U.S. tour, but it was postponed because of “unforeseen production challenges” due to COVID-19.
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Three years later, he’s back on the road and not braking.
Inspired by the classic ‘80s film Back to the Future (hence the tour’s name), Balvin — in true fashion — delivered an immersive concert experience for fans. His stage elements were simple yet vibrant, futuristic and captivating: two large LED panels, a floating LED panel and a silver car in which Balvin made his grand entrance. For the second part of the show, a large, purple head and praying hands took over the stage.
Balvin, as well as a group of six dancers, DJ Pope (his longtime DJ) and backup singer O’Neil carried the two-hour-long spectacle, delivering the back-to-back bangers that have made Balvin a global sensation: “Reggaetón,” “Con Altura,” “6 AM,” “Ay Vamos,” “Ginza,” “Mi Gente,” “La Canción” and many more.
“¡Qué chimba Miami! I don’t want to leave. If it were up to me, I’d stay parchando [partying] here until 7 a.m.,” he told the packed venue. “Straight from Medellín, I am your parcero [friend] José. I’m proud of being Latino and of taking reggaetón to other levels.”
Below, check out some highlights from his Miami tour stop:
A Tribute to Colombia
In the middle of the show, after performing some of his latest songs, such as “Polvo de tu Vida” and “+57,” Balvin proudly showed off his Colombian roots. The lights on the stage reflected the colors of his native country’s flag (yellow, blue and red), and his DJ played a mix of emblematic songs from Colombian artists, starting with Joe Arroyo’s “Rebelión.” The salsa tuned was followed by Shakira’s “Hips Don’t Lie,” Karol G’s “Si Antes te Hubiera Conocido” and Maluma’s “Según Quién” in collaboration with Carín León, before Balvin brought out the first special guest of the night.
Special Guests
As part of the Colombian tribute, Balvin invited Ryan Castro to the stage. There, Castro performed “El Ritmo Que Nos Une,” “Parte y Choke,” “Fan De Su Relación” and “Jordan.” Shortly after, Balvin also invited Puerto Rican artist Justin Quiles to sing some of his greatest tunes for the audience, including “Jeans,” “Cuaderno” and “Loco.” As the crowd danced to Castro and Quiles’ mini sets, Balvin was taking shots. “I’ve never drank so much alcohol in a concert,” he said with a laugh.
Love Is in the Air
A heartfelt moment during Balvin’s show was when he performed his romantic reggaetón song “Rio,” named after his son. He not only dedicated the song to his partner and mother of his child, Valentina, who was in the audience with her parents, but also took the time to give out flower bouquets to his fans. “I still remember when I would come to Miami to vacation, and now I’m here. How cool!” an emotional Balvin said. “It’s worth working hard. I love you!”
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
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Girls’ Night Out
It was a star-studded week in Miami, and Becky G did not hesitate to gather her girls for a night out in town. In a surprising reel using Bad Bunny’s “Nuevayol” sound, the Mexican-American singer is seen hanging out on a yacht with 11 of her celebrity friends. Each of the beautiful ladies, including Jessica Alba, Gloria Estefan, Emily Estefan, Eva Longoria, and Becky, have their moment to shine and show off their best dance moves to the trendy dembow-salsa tune. The ladies were celebrating Longoria’s 50th birthday, where Marc Anthony was also one of the guests. “Grateful to have begun celebrating my birthday (as it will be a month long). I felt so loved! […] Ready for this new decade,” the actress said on her Instagram. Watch the fun clip below.
The Bromance That Keeps on Giving
On other birthday news, Nicky Jam celebrated his 44th birthday on March 17, and in honor, his good friend J Balvin took fans down memory lane. In a video recap, Balvin collected the best highlights from their bromance throughout the years: “mi real y yo” (my real one and I), he subtitled the clip. The video captures more than 10 years of friendship between the two reggaetón artists, including memorable pranks, viral moments, and their mano a mano panel at 2017 Billboard Latin Music Week. “Happy birthday, Nicky Jam, for more moments like these,” Balvin captioned the post. Additionally, the Colombian and Puerto Rican artists have collaborated on many bangers including “X,” “Superhéroe,” “Travesuras (Remix),” and “Poblado (Remix),” to name a few.
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The She Wolf Pack
In a sweet fan moment, Kunno could not contain the moment he shared with Shakira during one of her concerts in Mexico this week. “Her success has had many roads and Shakira invited me to walk with her at her first concert in Mexico City,” the Mexican influencer expressed on his social media accounts. In the clip, Kunno is seen dressed in a metallic jumpsuit and accompanying the Colombian sensation during a part of her show where she’s walking through the crowd with her “she wolf” pack. “Dreams definitely come true and among wolves we stay in a pack,” he added, thanking Sony Music México and Ocesa for making this opportunity possible. Watch the journey below.
The Future of Music
This week, Rolling Stone revealed its annual The Future 25 list featuring two Latin names: breakthrough Música Mexicana star Ivan Cornejo and Puerto Rican newcomers Chuwi. From around the world and across all genres, the artists were selected by the RS staff, “spotlighting the next generation of artists shaping the sounds of tomorrow. Cornejo—who was Billboard’s Genre Now cover last January—got his own Future of Music cover and performed as headliner at Rolling Stone’s Future of Music showcase at SXSW earlier this month. “Completely honored to be the face of Rolling Stone representing música mexicana,” he shared on social media.
This week, Billboard’s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — features fresh new music, including new albums by Jay Wheeler (Girasoles) and Guaynaa (Cumbia y Amor). Explore See latest videos, charts and news See latest videos, charts and news Following his Broadway debut last fall and […]
New Music Latin is a compilation of the best new Latin songs and albums recommended by Billboard Latin and Billboard Español editors. Check out this week’s picks below.
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Jay Wheeler, Girasoles (Dynamic Records/Empire)
“I have lived so much and now I understand the true trophy,” Jay Wheeler declares in the nearly two-minute intro of his latest album Girasoles. If his testament is any indication, the Puerto Rican artist opens up about the new era he’s living both personally and professionally. Home to 15 tracks, including collaborations with Omar Courtz, ROBI and Shantty, Girasoles represents his evolution through the phase of a sunflower: challenges in life (represented by planting a seed), his transformation period (growth), and maturity (a full bloom).
Musically, Wheeler steers away from the romantic reggaetón sound that made him a household name and delves into synth-pop and heartfelt rock ballads laced with dramatic futuristic melodies. Lyrically, he’s vulnerable, at peace, and deeply in love with his mom, his wife Zhamira, and his daughter Aiunii —the three ladies whom he dedicates this album to. Notably, the focus single “Abrázame Fuerte” captures his emotions of becoming a first-time dad. “Never settle and keep working on yourself, show love to others, and continue to evolve despite difficulties, just as sunflowers continue to grow toward the light,” Wheeler expresses in a press statement. “People talk about outcomes, but no one talks about the process of getting there.” — JESSICA ROIZ
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Christian Nodal, “El Amigo” (Sony Music México)
Nodal’s melancholy look at the girl who got away and the guy who got her is both evocative and relatable. A slow ballad in a 6/8 beat, it could very well be a slit-your-wrists ranchera ballad except it trades mariachis for electric guitar and discreet strings for a more contemporary sound, and also features a middle section where Nodal chants/sings to bring the song to more modern territory. Still, what really shines here is the songwriting, courtesy of Edgar Barrera and Keytin at their best with a storyline that has us waiting with bated breath for what will happen next. Together with Nodal’s beautiful, pathos-filled vocals, this is a winner. — LEILA COBO
Danny Ocean x Sech, “Priti” (Atlantic Recording)
Danny Ocean and Sech — Venezuelan and Panamian powerhouses, respectively — have come together for a playful track that perfectly celebrates the arrival of spring. “Priti,” a play on words of “pretty,” merges the infectious rhythms of Caribbean merengue with chill Afrobeats. The song is adorned with heartfelt lyrics that capture the exhilarating sensation of love that comes unexpectedly, evoking the sweet and electrifying feelings of infatuation. As the melodies intertwine with lively instrumentation, “Priti” promises to transport listeners to a sun-soaked paradise. — INGRID FAJARDO
Guaynaa, Cumbia y Amor (Guaynaa Records)
“Time will pass, and fashions come and go/ But let there be no end of cumbia to dance to,” Guaynaa proclaims in the intro to his third full-length, Cumbia y Amor — a vibrant love letter to the art form that has defined countless celebrations across Latin America and beyond. The party ignites instantly with “QNPLC” featuring Tropikal Forever, where the Puerto Rican artist explores cumbia’s transcendence through iconic references and lyrical nods to legends like Colombia’s Toto La Momposina, Chile’s Chico Trujillo, Puerto Rico’s Los Chinchillos del Caribe and the queen of tejano music, Selena.
From Colombia’s shores, where cumbia first blossomed as an Afro-Indigenous creation, to the rebellious synthesizer-powered rhythms of Argentina’s cumbia villera, he traces the genre’s evolution with reverence. He celebrates Mexico’s cumbia sonidera, born of DJs and producers spinning lively beats in the clubs, and Peru’s psychedelic chicha, where cumbia takes on a kaleidoscopic flair.
The album showcases an array of collaborations, each representing different facets of this rich musical tradition. Bronco injects its signature grupera style into the sultry “Matame de A Poquito,” while Ximena Sariñana lends her voice to the irresistibly upbeat “Cosita Guapa.” “Sí A Todo” pulses with a villera edge, and Grupo Ráfaga closes the album with “Como Duele,” a horn-blaring anthem that encapsulates the genre’s communal joy and heartbreak.
Throughout the record, Guaynaa honors the greats who paved the way, name-dropping legends like Los Ángeles Azules, Celso Piña, and more. But beyond the references, Cumbia y Amor is steeped in emotional authenticity — serving as both a swaying, hip-shaking delight and a heartfelt tribute to a genre that unites generations and nations. — ISABELA RAYGOZA
Los Ángeles Azules & Kenia Os, “Una Nada Más” (OCESA Seitrack/Virgin Music Latin)
Los Ángeles Azules continue on their captivating collaboration streak, this time teaming up with Mexican pop star Kenia Os on “Una Nada Más,” which loosely translates to “one more and nothing else.” Produced by Juanjo Martín, Yoby Zúñiga, and Rodolfo Lugo, the sensual cumbia sonidera — powered by weeping accordions, trumpets and percussion — spotlights forbidden love with a chemistry so strong that it goes beyond only one night. “Kenia Os gave us incredible energy,” the Mexican cumbia group expresses in a statement. “We hope her fans, like ours, take out their best dance moves to enjoy this song.” — J.R.
Banda Los Sebastianes & Luis Fonsi, “Sabes Qué Hora Es” (Fonovisa/Universal Music Group)
With the characteristic Sinaloan sound of Banda Los Sebastianes and the soft and undeniably romantic voice of Luis Fonsi, a perfect blend of regional Mexican and pop is achieved. From its first chords, “Sabes Qué Hora Es” is an anthem to love and a feast for the ears. With a rhythmic sound featuring the Mazatlán group’s signature instruments accompanying the heartfelt quality that the Puerto Rican star brings to his performance, the song showcases the best of both worlds, making it a joyful listening experience for anyone, regardless of their musical tastes.
“It’s something no one saw coming, that Banda Los Sebastianes and Luis Fonsi got together to sing a super romantic song with so much feeling and love,” Fonsi says in a statement about the tune written by Diego Bolela and Horacio Palencia. “From the moment we received the song, we thought of him to do it, we sent it to him, and he liked it,” the band adds. “For us, it’s an honor that this has been made possible.” — TERE AGUILERA
Los Amigos Invisibles, “Wiki Wiki” (Gozadera Records/140 DB)
Los Amigos Invisibles continue to expand their long list of catchy grooves with “Wiki Wiki,” a song that fuses Afrobeats with Caribbean rhythms and fun lyrics that invite you to dance. “The music is crazy, the atmosphere gets good/ Out of control, until the sun comes up,” sings vocalist Julio Briceño in Spanish before repeating in the chorus: “Making Wiki Wiki we get freaky, making Wiki Wiki.” “Wiki Wiki is whatever you want it to be: Swirling the whiskey with a finger, shaking the boat when you dance, making arepas with rhythm, or making something delicious with style,” the Venezuelan tropical disco funk band explains in a press release. “It’s also a state of mind, a flow, a term used when the party gets good.” It’s a perfect track to warm up the party this spring. — SIGAL RATNER-ARIAS
Check out more Latin recommendations this week below:
Billboard celebrated Spain’s music industry leaders at a private event March 18 in Madrid attended by over 100 top executives, artists and creators. Held at the rooftop of Gynko at Hotel VP Plaza España Design, the event celebrated the publication of Billboard’s Spotlight on Spain included in the March 8 issue of Billboard magazine, but […]
The Heat Latin Music Awards, commonly known as Premios Heat, will have a new venue this year in Medellin, Colombia. “IT’S OFFICIAL! Medellín, the city where everything blooms, becomes the home of the HEAT Latin Music Awards 2025. See you in this magical city where music lives and inspires us,” the organization announced early Thursday […]
In the ‘90s, Selena Quintanilla singlehandedly revolutionized the Tejano genre, fusing her authentic Mexican roots with bold new sounds such as R&B, pop, dance and rock.
With her bubbly charm, dazzling aura and a universal appeal, which powered hits like “Como La Flor,” “Dreaming of You,” “Amor Prohibido” and “Bidi Bidi Bom Bom,” the artist, known as the Queen of Tejano, shattered ceilings in a genre that was predominantly dominated by men, earning a zealous fanbase both in the U.S. and in Mexico.
Well on her way to a major mainstream crossover, the Mexican-American powerhouse was tragically shot dead on March 31, 1995 at the age of 23. However, her music and legacy has stood the test of time and, along the way, she’s influenced a new generation of hitmakers, making her a bona fide Latin icon in pop culture 30 years later.
On the Billboard charts, Selena earned 24 entries on Top Latin Albums, 16 of which hit top 10 and seven No. 1’s—among them Amor Prohibido, spending 20 weeks at the top in 1994 and Dreaming of You, released posthumously, which spent 40 weeks at the top in 1995. On the Regional Mexican Albums and Latin Pop Albums charts, the late artist placed seven and six No. 1 titles, respectively. Amor Prohibido topped the former chart for nearly 100 weeks.
As a testament to her enduring legacy, the Quintanilla family released Moonchild Mixes in 2022 — an album with 10 previously unreleased songs that the superstar recorded between the ages of 13 and 16. The set peaked at No. 1 on the Latin Pop Albums chart that same year.
“We as a family had discussed this amongst ourselves that in the future, after Selena’s passing, we were going to maintain her presence through her music and we’ve done that,” A.B. Quintanilla, Selena’s dad, previously told Billboard. “I’m more than sure that the fans are going to love it because if you listen to it, it’ll move you emotionally and take you back to as if Selena was recording it this morning.”
Here, Billboard ranks the albums that make up Selena’s incomparable recorded legacy. There are also a handful of compilation and live albums released throughout her career and after her passing — including Live!, which won the Grammy award for Best Mexican-American Album in 1994 — but while some have entered the Billboard charts, we are ranking only the studio albums released since her EMI Latin label debut in 1989. See our list below.
Selena (1989)
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For the first time ever, Mexico has entered the top 10 global music markets, the International Federation of the Phonographic Industry (IFPI) has confirmed to Billboard Español. The milestone was driven by a 15.6% increase in recorded music revenue, as revealed in the IFPI’s 2025 Global Music Report published Wednesday (March 19). Mexico’s climb to No. […]
The Billboard Latin Women in Music special is scheduled to return for its third edition on April 24 at 9 p.m. ET via Telemundo, Billboard and Telemundo announced Thursday (March 20).
Hosted by the legendary Mexican singer and songwriter Ana Bárbara, who was among the 2024 honorees, the two-hour event will celebrate the groundbreaking women who are shaping the future of Latin music. The show will also be available to stream live on the Telemundo app and Peacock.
“We are thrilled to partner with Billboard once again to commemorate the incredible achievements of Latin women in music,” Francisco “Cisco” Suarez, Telemundo’s evp, primetime unscripted & specials, said in a press release. “At Telemundo, we are committed to empowering and uplifting voices that inspire and resonate with our audience and look forward to an unforgettable night of celebration filled with captivating performances.”
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“Billboard Latin Women in Music is a powerful platform that shines a spotlight on the extraordinary talent, resilience and impact of Latinas in the music industry,” added Leila Cobo, Billboard’s chief content officer for Latin/Español. “We are proud to continue this celebration alongside Telemundo, honoring the women who are breaking barriers, shaping culture and inspiring future generations through their artistry. This year’s show promises unforgettable performances and heartfelt moments that showcase the strength and brilliance of Latin women in music.”
This year’s honorees and performers will be announced at a later date.
Ana Bárbara, a renowned singer, songwriter, producer and actress who received the 2024 Lifetime Achievement honor for her significant contributions to music, returns this year to host the special. Throughout her career, the hitmaker behind anthems such as “Bandido” and “Loca” has been a beacon of empowerment, resilience and advocacy for female representation. She has shattered barriers and paved the way for other women in the industry, becoming an artistic inspiration and a respected figure in the Regional Mexican genre.
On the Billboard charts, she’s had hits including “Me Asusta Pero Me Gusta,” “La Trampa,” “Ya No Te Creo Nada” and “No Lloraré” reaching the top 10 of Hot Latin Songs, while albums such as Ay Amor (1996) and Yo Soy La Mujer (2014) have established her as a mainstay on Regional Mexican Albums.
Besides Ana Bárbara, last year’s honorees included Karol G as Woman of the Year, Gloria Estefan as Legend, La India as Pioneer, Ángela Aguilar with the Musical Dynasty Award, Camila Cabello with the Global Impact award, Kany García as Spirit of Change and Kali Uchis as Rising Star.
Shakira paid an emotional tribute to Mexico with mariachi rhythms and regional Mexican music on Wednesday night (March 19) with first-time performances of “Ciega Sordomuda” and “El Jefe.” The songs were inspired by the country where the Colombian superstar launched her musical career 30 years ago.
With the surprising inclusion of a Mexican section in her repertoire, the artist kicked-off the first of seven scheduled concerts at the GNP Seguros Stadium in Mexico City in front of 65,000 people as part of her current Las Mujeres Ya No Lloran, according to figures from promoter Ocesa.
Written more than 20 years ago, “Ciega Sordomuda” was one of Shakira’s first international hits, and it sparked euphoria among attendees. Accompanied by the mariachi group Gama 100, the singer delighted her audience with her famous MTV Unplugged (2000) version of the song, featuring Mexican trumpets and brass arrangements. Meanwhile, with “El Jefe” — a collab with Mexican-American band Fuerza Regida included in the 2024 album that gives its name to the tour, — she completed the Mexican segment of the show during her return to the Latin American country after a seven-year absence.
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“This is the first of seven nights in this city that has given me so much joy. Together, we are breaking a historic record, and that’s thanks to all the love you give me,” Shakira expressed with excitement.
Her run of gigs at GNP Seguros Stadium (March 19, 21, 23, 25, 27, 28, and 30) make the Colombian star the first artist to sell out this iconic venue in Mexico City (formerly known as Foro Sol) seven times, collectively bringing together almost half a million attendees, according to Ocesa.
The 48-year-old artist opened her dazzling show with “La Fuerte,” produced by Argentine DJ Bizarrap, followed by hits such as “Girl Like Me,” “Las de la Intuición,” “Estoy Aquí,” “Inevitable,” “Te Felicito,” “TQG,” “Monotonía,” “Shakira: Bzrp Music Sessions, Vol. 53,” and “Don’t Bother,” showcasing a much more rock-oriented side of her artistry. The rest of the setlist was almost identical to what the Barranquilla native has presented throughout the Latin American leg of the tour tour, which began in Rio de Janeiro on February 11.
Before her unprecedented residency in Mexico City, Shakira achieved other milestones in the country, such as two sold-out shows at the BBVA Stadium in the border city of Monterrey, where she gathered 100,000 people on March 12 and 13. Additionally, she performed two concerts on Sunday (March 16) and Monday (March 17) at the Akron Stadium in Guadalajara, bringing together 90,000 people, according to the promoter.
Mexico City will also host the pop-up event “Shakira Estoy Aquí Experience Ciudad de México,” a free exhibition opening Friday (March 21) and running through March 30. The immersive experience will allow fans to dive into the universe of the Colombian artist through thematic spaces showcasing her evolution, creative process, and pivotal moments in her career.
Mexico also marks her second-to-last stop in the region before Shakira starts the U.S. leg of the tour on May 13 in Charlotte, N.C.