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The Cadillac Three members Jaren Johnston and Neil Mason have teamed with Warner Records via a joint venture to launch the Nashville-based label War Buddha Records.
The first signing to the venture is Los Angeles-based singer-songwriter Rett Madison, who recently wrapped a run of shows with St. Paul & The Broken Bones and is slated to play during SXSW 2023.
“As artists ourselves, we created War Buddha first and foremost as a home for artists,” Johnston said via a statement. “In partnering with our longtime friend Aaron Bay-Schuck, alongside Tom Corson and the stellar Warner Records team, we saw the opportunity to mix our dirt with Warner’s power to create a venture fostering both creative expression and commercial success.”
“We want the label to offer a platform for artists with unique perspectives who fit out, not in, and feel unafraid to tell their stories unapologetically,” Mason added. “Rett is the perfect first signing for the label: an artist with the incredible ability to capture life experiences in songs that make the listener feel they are in those moments with her. We’re so grateful to Aaron and Tom for the chance to build this label together.”
Nashville natives Johnston and Mason, along with their The Cadillac Three cohort Kelby Ray, have released albums via Big Machine Records including 2016’s Bury Me in My Boots, and a pair of 2020 projects, Country Fuzz and Tabasco and Sweet Tea. As songwriters, Johnston has written songs recorded by artists including Tim McGraw (“Southern Girl”), Keith Urban and Eric Church (the duet “Raise ‘Em Up”). Mason has written songs recorded by artists including Miranda Lambert (“Old Sh*t”), and Jake Owen (“Days of Gold”).
“For as long as I have known Jaren and Neil, they have never taken a conventional path,” said Bay-Schuck, co-chairman & CEO of Warner Records, via a statement. “They’ve been fearless in their pursuit of great art, never compromising any integrity or authenticity in their approach to their own artistry or collaborations as songwriters and producers for other artists. As we continue to build the Warner Records brand as one that is always a safe and encouraging place for artists who dare to be different, take risks, and have a point of view, it made total sense to partner with War Buddha on their mission to do the same. We are very excited to welcome Rett Madison as the first artist from this partnership and we can’t wait to see what other unique and amazing talent Jaren and Neil discover.”
“I couldn’t be more thrilled to be joining the Warner Records family with War Buddha!” Madison said. “I’ve felt such genuine enthusiasm from Neil and Jaren in regards to my music and their total support of me sharing my most authentic, artistic voice feels refreshing. I can’t wait to see what we all build together.”
Music curator Ari Elkins and Avex USA have joined forces to form the new label co-venture Blue Suede Records. Seeking to sign undiscovered talent, Blue Suede will provide its signees with hands-on development and a non-traditional approach to the changing music business.
Elkins is possibly TikTok’s most popular music curator and has helped his nearly 2 million followers find new music and undiscovered artists to add to their playlists for the last few years. The 22-year-old’s presence on the short-form video app has led him to become host to Spotify Live’s Soundtrack Your Day and Simon Cowell’s newest show, Stem Drop. But through the creation Blue Suede, Elkins will now be able to not only recommend new artists, but build with them as well.
Avex USA, the American operation of leading Japanese music/entertainment company, is also new to the record label sector of music. Just over a year ago, the company launched its label SELENE, and since then, has signed artists like Sadie Jean, Austin George, Sophie Holohan, Billianne and Zach Hood, many of which have gone viral on TikTok.
Together, Elkins and Avex bring a fresh approach to the label business and a penchant for digital marketing.
“Ari has built a dedicated audience of millions through his love of discovering new music,” said Lucas Thomashow, svp of Avex USA and head of SELENE. “His passion for finding and championing new artists is infectious, and something we share at Avex USA. Ari has found new ways to connect audiences and music and to help songs cut through, we felt he was perfect to partner with and launch a disruptive new label venture.”
“I’m so excited to take my love for finding new artists and sharing them with the world to the next level with Avex and the launch of Blue Suede. What we are building is a unique opportunity for emerging artists to get best-in-class traditional label services but also truly tangible and contemporary marketing power. I’ve been following AVEX and SELENE’s work since inception and have always admired their swift mobility and unconventional approach to the music industry, which in 2023 is so crucial,” adds Elkins.
Jake Basden, who has enjoyed a nearly 12-year tenure at Big Machine Label Group, is exiting his role as senior vp of communications to pursue new opportunities. There is no word yet on his next steps.
“The trouble with working with Scott Borchetta and a company as dynamic as the Big Machine Label Group is, honestly, there is no reason to leave,” Basden said via a statement on his decision. “There comes a moment when you realize you must seek new horizons. You can get very comfortable working with incredible acts, these teams, and Scott’s many endeavors. Something I learned during my years in New York is don’t ever stop growing and reaching for new challenges. The culture at Big Machine always encouraged me to aggressively go in new directions.”
“Jake came to us right when I needed him most – right as Big Machine was exploding. He has been my communications foil and strategist and we’ve had an incredible run together,” BMLG chairman Scott Borchetta added. “Jake always presented me and the label group in very creative ways that caught the attention and landed very important pieces in Fortune, Fast Company, Rolling Stone, the Wall Street Journal and so many more. I’m very proud of all that he’s accomplished here and I’m sure he will continue to reach new heights in his next adventure. He will always be part of the fabric of Big Machine.”
Basden, a University of Oklahoma graduate, joined Big Machine from the New York offices of public relations firm Edelman, where he served as a director in their sports and entertainment division. Basden, who was named Country Music Association (CMA) publicist of the year in 2018, has worked on projects including Midland‘s re-opening of the Palomino Club, the Academy Award-nominated Glen Campbell… I’ll Be Me documentary, Jennifer Nettles‘ “I Can Do Hard Things” video and campaigns that aided in Carly Pearce earning accolades from the CMA and Academy of Country Music (ACM).
“With over 30 artists and multiple label imprints spanning country, Americana, hip-hop, rock and pop, every day was a fresh set of prospects to explore,” Basden added. “I’ve gone places I once only dreamed of and worked with some of the best media, marketing, and brand people in not just America, but the world. I’m forever grateful for Scott, the BMLG family, artists, managers, agents, and media people who’ve made this decade one that flew by. It inspires me, knowing wherever I’m going, it’s going to be a foundation unlike any other to build from.”