KCRW
Ruth Seymour, the hard-driving broadcast pioneer who transformed KCRW into a public radio powerhouse during her 32-year run at what was a sleepy Santa Monica-based station, died Friday. She was 88.
Seymour died after a long illness at her home in Santa Monica, former KCRW producer/publicity director Sarah Spitz announced.
The Bronx-born Seymour joined the FM station in 1977 as a consultant and became general manager a few months later. Her mission statement for KCRW was âto matter,â and she built it to be âsingular, idiosyncratic, daring, independent, smart and compellingâ â six words she employed over and over in her fundraising letters and on-air subscription drives.
During her tenure, KCRW became the West Coast flagship station for National Public Radio and launched a mix of news, talk, music, current affairs and cultural programming that included the signature music show Morning Becomes Eclectic; Which Way L.A.?, hosted by Warren Olney in the wake of the 1992 L.A. riots; Le Show, hosted by Harry Shearer; the political roundtable Left, Right and Center; To the Point; and The Politics of Culture.
âI believe we catch a lot of listeners by surprise,â she told the Los Angeles Times in a 1982 interview. âThey tune in for one thing, just leave the radio on, and then find themselves wrapped up in something they didnât expect.â
Through the internet and popular podcasts like The Business, hosted since 2009 by The Hollywood Reporterâs Kim Masters, KCRW gained a strong national profile and reputation before she retired in February 2010 and was succeeded by her onetime assistant, Jennifer Ferro, now station president.
âRuth was singular in every way. She had a powerful vision that never wavered. There was a spirit in Ruth that no one else has,â Ferro said in a statement. âShe didnât just save NPR or create a new format â Ruth took chances and made decisions because she knew they were right. She trusted her gut. She broke rules and pursued excellence in ways that canât easily be explained. She was a force of nature.
âRuthâs legacy lives on at KCRW. She inspires us to be original, to host the smartest people, the most creative artists and to talk to our audience with the utmost respect for their intellect.â
The older of two sisters, Ruth Epstein grew up across the street from the Bronx Zoo. Her father was a furrier and her mother a garment worker, and the family didnât have a telephone until she was 15.
She attended Sholem Aleichem Folk School in addition to public school and then City College of New York, where she studied one-on-one with the renowned Yiddish linguist Max Weinreich.
Seymour came to Los Angeles in 1961 to accompany her husband, the poet Jack Hirschman, who had landed a teaching job at UCLA after a stint at Dartmouth University, and she was hired as the drama and literary critic at the FM station KPFK. There, she interviewed the likes of Andy Warhol and Anne Sexton.
After freelancing in Europe for station parent Pacifica Radio, she returned to KPFK to serve as program director in 1971, and she produced a celebrity cast reading of selected scenes from the Watergate tapes with Shearer, Rob Reiner and, as President Nixon, Christopher Guest.
However, she was fired in 1976, a couple of years after the FBI had raided the station looking for a cassette from Patty Hearst and the Symbionese Liberation Army that KPFK had put on the air.
When Seymour arrived at KCRW, it was owned by the Santa Monica School District, had just five employees and was operating out of two converted classrooms on a playground at John Adams Junior High School.
Seymour replaced the oldest transmitter west of the Mississippi with a new one in 1979. Also that year, she ran NPRâs new two-hour Morning Edition program three times each weekday starting at 3 a.m. in a bid to outmaneuver L.A.âs then-leading public station, KUSC. âThat way nobody was going to have [the programs] when I didnât have them,â she said.
She let Shearer do pretty much anything he wanted on his weekly one-hour program.
âRuth was a towering figure in public radio, embracing a breadth of subject matter and styles that, frankly, does not seem possible anymore,â he said in a statement. âShe imagined a listener who was endlessly curious, open to a wide range of opinions and music, and worked tirelessly to satisfy that listener. There will not be one like her again.â
Said Seymour in 1987: âOur audience always understood what we were trying to do. From the very beginning, we were regarded as slightly demented. Not exactly irresponsible but adventurous, interesting. And idealistic.â
She would get the station a new home in the basement of the student activities building at Santa Monica College, which licenses KCRW, in 1984. She also advocated for passage of a 2008 municipal bond that built the stationâs first stand-alone building, now located on the campus of SMCâs Center for Media and Design.
In 1996, Seymour made KCRW the first station to carry Ira Glassâ This American Life outside of its home base, Chicagoâs WBEZ. She also did interviews, including one with poet Allen Ginsberg in 1985.
âMy favorite mental image of Ruth was during the first war in Iraq,â NPR special correspondent Susan Stamberg recalled. âShe put on a radiothon to raise money to send NPR correspondents to cover it (the great Anne Garrels and others). And to make her on-air pitches, she wore camouflage and combat boots! She knew it would be war to raise the funds, and she dressed for the challenge. I loved and admired her enormously and found her to be a great teacher and inspirer.â
The Times wrote in 1995 that Seymour ruled âwith an iron fist ⊠she is renowned for attracting and nurturing brilliant on-air talent and for swiftly cutting them loose if they step out of line or their Arbitron ratings slump.â In 2004, she would fire radio personality Sandra Tsing Loh after she said âfuckâ on the air.
âWell, youâre not allowed to do that, especially if you use it as a verb, which she did, and especially if you use it as a verb on Sunday morning in the middle of Weekend Edition,â she recalled a few years later. (The engineer on duty, however, is supposed to replace an expletive with a bleep).
Seymour replaced Claude Brodesser-Akner as host of The Business with Masters, who heard from the exec minutes after she had been laid off by NPR during the 2008 recession. âShe called me before I had even gotten into my car,â Masters recalled. âI didnât know her. She said, âSweetheart, are they meshuga? Their loss will be my gain.ââ
During every Hanukkah from 1979-2007, Seymour hosted the three-hour live show Philosophers, Fiddlers and Fools, which featured Yiddish folk music, songs and stories and a memorial to the Holocaust. âI always broadcast the program on Friday evenings so I could bid my listeners a gut yontif,â she said in 2010.
Years after she divorced Hirschman, she changed her surname in 1993 to honor her paternal Polish-born great-grandfather, a rabbi.
Survivors include her daughter, Celia; her sister, Ann, and brother-in-law, Richard; her niece, Jessica; her nephew, Daniel; and cousins Anita and Greg. Her son, David, died at age 25 from lymphoma.
A public memorial service is being planned.
This story was originally published by The Hollywood Reporter.
Paul Reubensâ final performance as Pee-wee Herman is widely considered to be the feature film Pee-weeâs Big Holiday, produced by Judd Apatow and released by Netflix in 2016. But Reubens actually returned as the character at least one more time, albeit in a completely different format: radio.
Airing Nov. 26, 2021, the Pee-wee Herman Radio Hour was a one-time broadcast that saw the iconic character play KCRW music DJ, with guest appearances from Jack White and Charo as well as Pee-weeâs Playhouse characters like Chairry (Alison Mork), Conky (Josh Myers) and Miss Yvonne (Lynne Marie Stewart). While ostensibly a way to port Pee-wee into a new format, one of the broadcastâs producers â Maximum Fun owner/founder Jesse Thorn â says it also fulfilled a longtime fantasy for Reubens, who died Sunday (July 30) at age 70 following a six-year bout with cancer.
âWe had ideas to incorporate elements of the Playhouse and all of that, but central to it was that Paul loved the idea of being an FM radio DJâ of the sort that dominated the airwaves during the FM radio revolution of the 1960s and â70s, says Thorn. In fact, Reubens was so earnest about the gig that while recording the broadcast, Thorn says that he, fellow producer Julia Smith and Myers â who wrote much of the broadcast with Reubens â âhad to remind Paul repeatedly that it was a comedy show,â adding, âIt was very clear that this was a sincere career dream of his.â
While the press release announcing the project contained a letter written by âPee-weeâ that made it sound like the result of a last-minute, fan-driven campaign, in reality, the broadcast took nearly three years to come to fruition. It began, says Thorn, after a KCRW staffer read an interview with Reubens in which he mentioned his affinity for the station. That led to a meeting between Reubens and then-KCRW program director Gary Scott; the station subsequently reached out to Thorn to produce.
Thornâs first meeting with Reubens about the project took place at CafĂ© 101 in Hollywood, where Reubens told him his reasons for wanting to debut the character in the radio format. âHe loved doing Pee-wee Herman and was trying to find ways to do Pee-wee Herman without having to go through what he had to go through in his 60s to be Pee-wee Herman on screen,â Thorn remembers.
Produced on a budget of just $10,000, the show proved to be a time-consuming process in part because Reubens was âan extraordinary perfectionist,â says Thorn. Paul Bennun, then KCRWâs chief content officer who oversaw the project for the station, says Reubens was âa natural producerâ who was âpunctilious and demandingâ (the show went through countless rounds of edits before making it to air, says Thorn) but also âjoyful and gentle and inclusive.â
âHe found himself in this position with moral and commercial ownership over this character, and he wanted to make sure that it was projected in ways that were as true to his moral objectives as to anything else,â says Bennun.
For added star power, Reubens enlisted celebrity friends Charo (who had previously appeared on a 1988 Pee-weeâs Playhouse Christmas special) and White â who first met Reubens when the actor appeared in a Raconteurs music video â to guest star on the broadcast.
For the showâs music playlist, Reubens leaned heavily on classic soul, weaving in such tracks as âBack Stabbersâ by The OâJays, âYouâve Got the Loveâ by Rufus, âI Canât Get Next to Youâ by The Temptations and âCome Back Babyâ by Aretha Franklin.
âPaul had a specific vision, and the vision was driven by that idea of being a classic FM radio DJ, like being Sly Stone on KSOL in San Francisco before he was a singer,â says Thorn. âThere was never a moment where he said, âWhat if we threw Huey Lewis in there?â It was always going to be Stevie Wonder and Aretha Franklin.â
Neither Thorn nor Bennun knew that Reubens had cancer when they worked with him on the project, but in hindsight, Thorn believes Reubensâ desire to play the character on the radio â which exacted less of a physical toll â may have been a clue. âThe only indications that I had were that I knew that he didnât have it in him to do the character physically anymore,â he says.
While there were discussions to produce additional episodes, the Pee-wee Herman Radio Hour remained a one-off. Being the fastidious performer Reubens was, it simply couldnât be done to his standards on a regular basis with the kind of budget the station had to work with. â[KCRW had] this idea, like, âOh, we could just make a bunch more of these,ââ says Thorn. âAnd I was like, âI would love to, but Paul does not want to do the cheap version of this.ââ
âThere was a lot of goodwill and we really wanted to find out a way of extending the life of that project,â says Bennun. âBut sadly, we werenât in a position to make any very firm commitments at the time.â
Thorn and Bennun both have fond memories of collaborating with Reubens.
âHe was the sweetest, most humble person to work withâŠHe really cared about how the character was portrayed,â says Bennun. âIt really mattered to him that the finest detail was going to be done in the way that Pee-wee would do it.â
For Thorn, who had watched Pee-wee on screen while growing up, working with Reubens was the realization of a childhood dream.
âMy job is to meet people I admire,â says Thorn, who also hosts the Maximum Fun/NPR interview podcast Bullseye. âItâs a big deal to sit in a room with Pedro Almodovar or talk to David Letterman. But I was sitting in that studio in KCRW and I [thought]âŠthe rest of my life I can say, âI made something with Pee-wee Herman.ââ
You can listen to the full Pee-wee Herman Radio Hour broadcast here.
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