K-Pop
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Four K-pop companies’ stocks fell in value by an average of 19.0% in 2024, a significant reversal of fortune after gaining an average of 30.0% the prior year.
Some of the K-pop companies’ declines can be attributed to the poor showing of Korean stocks in general. The KOSPI composite index, an index of all stocks traded on the stock market division of the Korea Exchange, fell 9.6% in 2024. Korean stocks especially suffered from political turmoil in the year’s waning weeks. Since South Korean Prime Minister Yoon Suk Yeol declared martial law on Dec. 3 through the end of the year, the KOSPI fell 4.3%.
But collectively and individually, HYBE, SM Entertainment, JYP Entertainment and YG Entertainment fared worse than the South Korean stock index. The South Korean companies are expanding beyond their home country, establishing roots in the Americas and exporting their K-pop model of artist development to local markets. Many of the new projects have yet to pay dividends, however, and a lack of new releases or concerts by major artists often resulted in lower revenue and profits in recent quarters.
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YG Entertainment, home to BLACKPINK and BABYMONSTER, fared the best, dropping 10.0% to 45,800 won ($31.07). In the third quarter, YG Entertainment’s revenue dropped 42% year over year while a 14.8 billion won ($10 million) net income in the third quarter of 2023 turned into a 937 million ($636,000) net loss.
BTS’s label HYBE fell 17.2% to 193,400 won ($131.18), with its third-quarter net profit dropping 99% on lower concert and recorded music revenue. In the second quarter, HYBE set a company record for quarterly revenue but its operating profit fell 37.4%. The company was also hampered by controversies in 2024. Chairman Bang Si-hyuk is reportedly being investigated by South Korean regulators over a profit-sharing deal with early investors that led Bang to realize a $285 million profit from the company’s 2020 initial public offering. HYBE has also been embroiled in an ongoing feud with Min Hee-Jin, the former CEO of HYBE’s ADOR imprint.
SM Entertainment, the home of aespa and NCT Dream, sank 17.9% to 75,600 won ($51.28). In the third quarter, net profit fell 95.6% on 9% lower revenue. In the second quarter, net profit was down 70.3% while revenue increased 5.9% from the prior-year period. The company has a new North American joint venture with Kakao Entertainment that launched in late 2023 and has produced a new British boy band, dearALICE, launched through a BBC miniseries.
Faring the worst was JYP Entertainment, home to Stray Kids and iTZY, which plummeted 31.0% to 69,900 won ($47.41). In the first three quarters of 2024, JYP’s revenue was down 1.6% and net profit was 30.4% lower than the prior-year period. In the second quarter, an absence of major artist activity caused the company’s revenue to drop 36.9% from the prior-year period while its net profit fell 95% year over year. JYP was able to rebound in the third quarter, however, as revenue and net profit were up 22.1% and 11.7%, respectively.
SEVENTEEN takes on the challenge of finishing the lyrics to their countless hits including “MONEY, LOVE, FAME,” “_WORLD” and more!
Tetris Kelly:I’m going to play a quick game with you guys and see if you can finish the lyrics to your own songs.
We can mix it up right/ Sugar and spice.
SEVENTEEN:Oh, do we have to say the next line? “God of Music.”
Yes, but you had the lyrics right, which was: Brass sound and guitar. All right good job, they’re already good at this, OK!
Ah, after getting the lyrics right.
Mingyu, I see you brother.
You know without you/ I’m so lonely/ When you’re not here/ 911 calling.
Into your heat again/ I’m diving/ Darling you, darling you, baby.
OK, good job! And I just got a live performance right now, thank you for that.
Easy, easy, so easy.
Knock, knock, knockin’/ On heaven’s doors.
It’s your part. Every part is my part, so I’m just peace sign. I just want to see if y’all can get it.
Knock, knock, knockin’/ On heaven’s doors …
OK, OK, I’ll give you a hint. It’s a condiment.
Ketchup?
Not ketchup.
Whipped cream.
Oh he said it — it’s whipped cream.
Whipped cream!
Whipped cream.
Knock, knock, knockin’/ On heaven’s doors/ Run your fingertips over the whipped cream cloud.
There you go. See, he knows.
Primetime/ ‘Cause you changin’ me for better.
You’re the reason for my being.
There you go, you’re the reason for my being. It’s “LOVE, MONEY, FAME!” That was so much fun guys, I love hanging out with you guys. Thank you so much for playing with me.
Thank you so much for having us.
Of course!
SEVENTEEN made sure its CARATs had a shiny and bright Christmas this year. The K-pop group delivered a rollicking take of Brenda Lee’s holiday classic “Rockin’ Around the Christmas Tree” during The Disney Parks Magical Christmas Day Parade special, which aired on ABC and Disney+ on Wednesday (Dec. 25). “These superstars have been selling out […]
KISS OF LIFE, true to their name, are breathing new life into the K-pop scene. Debuting with their first mini-album KISS OF LIFE on July 5, 2023, the group has steadily gained both recognition and sales in the Korean market. Their first single album “Midas Touch” earned them their debut on the Billboard Global 200 chart, peaking at No. 165 and remaining on the chart for two weeks. In a K-pop industry increasingly dominated by major corporations, KISS OF LIFE has been dubbed the “miracle of mid-sized companies.”
For the group’s growth, Belle shared, “We used to only dream about moments like these, and now we made our dream come true. Winning our first music show trophy with ‘Sticky,’ a song we particularly love, made us feel like our hard work and confidence in our music had finally paid off.”
The group’s uniqueness is evident in both the concept and tracks of their mini-album KISS OF LIFE. They chose to present their album in a “magazine” format, showcasing their visuals in a distinct way. Moreover, from the very beginning, all members included solo tracks on the album, with Natty’s “Sugarcoat” achieving even greater success than the title track “Shhh,” solidifying KISS OF LIFE’s name in the public’s mind.
One of the group’s defining traits is their nostalgia. Tracks like “Bad News” left a strong impression with its incorporation of 1990s and 2000s hip-hop elements, including iconic phrases like “ain’t no diggity” and “from the east side to the west side.” Their latest single “Get Loud” evokes the Neptunes-era sounds of Britney Spears and Justin Timberlake. However, the group’s music isn’t confined to these influences. Their summer anthem “Sticky” brought them their biggest success yet, while “Igloo,” with its minimalist production and powerful choreography, marked their re-entry on the Billboard 200 chart. These diverse approaches continue to raise anticipation for what lies ahead.
By seamlessly blending American hip-hop/R&B elements with K-pop, KISS OF LIFE has emerged as a rookie group worth watching. Stepping outside the conventional paths to success, they’ve proven that K-pop can still offer fresh sounds and styles. Just over a year after their debut, they completed a successful North American tour and are now preparing for a European tour — a remarkable feat for such a young group.
Below, find Billboard Korea’s Q&A with the rising group.
It seems like KISS OF LIFE has had a really busy year!
Belle: It’s been an incredibly busy year. Thanks to all the love we’ve received, we were able to have multiple comebacks, hold our first concert, and even complete our first tour in such a short time. It really feels like a year of tremendous growth — both as a group and as individual artists exploring our own paths.
Haneul: I thought last year was hectic, but this year really felt like we poured all our youth into it. [Laughs]
As mentioned, you achieved a lot this year, including another Billboard Global 200 entry, your first world tour and first music show win. What has been the most memorable moment for you?
Belle: Winning our first music show trophy is something I’ll never forget. It was a dream we always talked about, and achieving it with “Sticky,” a song we love so much, made us feel like all our hard work and confidence in our music finally paid off.
Haneul: It’s amazing that the song kept charting even after our next album came out!
Julie: Every moment we achieve something, it feels unforgettable and precious, but for now, I’d say our U.S. tour stands out the most. We gained so much experience and grew a lot, and I already miss those memories!
Natty: I was so happy to see so many overseas fans knowing and singing along to our songs!
Many artists say that after their first world tour, their perspective broadens and they begin to see things they hadn’t noticed before. What has changed for KISS OF LIFE after their KISS ROAD tour?
Julie: It’s hard to pick just one thing, but I’d say our attitude toward the stage. I’ve started to think more deeply about the mind-set I bring to every performance.
Belle: I realized I don’t need to be nervous onstage. People enjoy seeing me have fun and relax while performing, and I loved the connection we shared with the audience — it’s the joy of music at its best!
Upward trajectory is often seen as the most beautiful graph. The response to KISS OF LIFE has been just that, with sales and reactions steadily increasing from mini-album 1 to mini-album 3.
Belle: We’ve kept moving forward with nonstop comebacks and activities, but I think the key has been focusing on what makes us unique and keeping our fans engaged. Above all, I believe our genuine love for music has resonated with people.
While “Get Loud” from “Lose Yourself” didn’t receive the response you had hoped for, “Igloo” was met with a hot response, particularly for its performance. Who came up with the concept of the sunglasses performance?
Belle: It was the idea of our performance director, who’s been with us since debut. They understand us so well and always come up with unique performances that highlight each of our individual charms. The moment we all put on sunglasses felt like a Super Bowl performance and was both cool and playful.
Haneul: The company was concerned about covering our faces, but we all agreed to go ahead with it and in the end, it worked out perfectly.
Natty: At first, we were all a bit worried! It was our first time covering our faces during a performance, so there were some concerns, but we trusted the vision, and the response was amazing! Fans even bring sunglasses to our concerts now!
“Igloo” presented a different vibe compared to previous KISS OF LIFE music and performances.
Haneul: I expected it to be cool, but I didn’t expect such a hot response. [Laughs]
Julie: This was a style I always wanted to try, and personally I felt most confident in it, so I believed people would recognize it, and I’m so happy that we received so much love!
Belle: We had a feeling that the “Igloo” choreography would be well-received when we first started practicing it. The song, with its trap hip-hop base and refined yet playful choreography, felt like it would stand out in a new way.
KISS OF LIFE who had previously shown a ‘summer’ vibe presented a new side with ‘Igloo’. What other new things can we expect?
Belle: We will continue to evolve and reveal even more new sides of ourselves. While the future is uncertain, we will definitely bring fresh music and performances that will entertain both the eyes and ears of our fans!
Each member is involved in songwriting and composing. How do you want to express yourself through KISS OF LIFE’s music?
Belle: I believe only those who fully understand the music they make can produce a certain vibe. We always want to show our fans authentic and sincere music.
Haneul: Music feels like a diary to me, capturing my emotions and experiences. When I’m sad, I listen to music and cry. When I travel, I listen to music and feel even more excited — music becomes a way of saving those personal experiences.
Natty: I feel particularly confident in R&B, and I’d love to explore a variety of styles when I have more time!
You always present a “magazine” concept for your albums and even do magazine shoots. How are the two different?
Belle: In our album photo shoots, we focus on bringing out KISS OF LIFE’s identity, but in actual magazine shoots, the focus is more on showing a new side of me. Both are enjoyable!
Julie: I think magazine concept photo shoots feel less pressured than our album ones. Since the photos are for our KISS OF LIFE albums, we feel more encouraged to push our boundaries!
Natti: They’re quite similar! I really enjoy photo shoots, so I have a great time during both album and magazine shoots!
Finally, what can we expect from KISS OF LIFE in 2025?
Belle: It will be a leap forward. I believe we will achieve even more growth and take a big step forward!
Haneul: Beyond our planned European tour, we’ll have more opportunities to meet overseas KISSY, and Korean KISSY will also get to see a lot of new sides of us.
Julie: We’re going to achieve amazing things! We’re planning to fill 2025 with even better music and incredible stages!
Natty: We’re going to make it big!
Natty
Image Credit: Sungjae OH/Billboard Korea
I love it when fans call me: Hot Girl Natty
My position in KISS OF LIFE is: All-rounder
My favorite song at the moment: “Nothing”, “Igloo” by KISS OF LIFE
But my favorite song of all time is: “Sugarcoat” by KISS OF LIFE
Julie
Image Credit: Sungjae OH/Billboard Korea
I love it when fans call me: Sexy
My position in KISS OF LIFE is: Leader
My favorite song at the moment: “Toxic Till The End” by ROSÉ
But my favorite song of all time is: “Igloo” by KISS OF LIFE
Haneul
Image Credit: Sungjae OH/Billboard Korea
I love it when fans call me: Bob Sky, Haneul-e, neul-e
My position in KISS OF LIFE is: Lead Vocal, Maknae
My favorite song at the moment: “Back to Me” by KISS OF LIFE
But my favorite song of all time is: “Says It” by KISS OF LIFE
Belle
Image Credit: Sungjae OH/Billboard Korea
I love it when fans call me: Gifted, talented
My position in KISS OF LIFE is: Main vocalist, songwriter. Mainly in charge of the musical process!
My favorite song at the moment: “Toronto 2014” by Daniel Caesar & Mustafa
But my favorite song of all time is: “Feather” by Sabrina carpenter
KISS OF LIFE
Image Credit: Sungjae OH/Billboard Korea
What can fans expect from KISS OF LIFE in 2025? “We’re going to achieve amazing things!” Julie promises. “We’re planning to fill 2025 with even better music and incredible stages!”
Natty
Image Credit: Sungjae OH/Billboard Korea
My favorite quote or best advice someone gave me: “You’re doing great, You’re killing it!!”
The concept I’d love to try most in KISS OF LIFE is: Y2K, Original Hip-Hop
Julie
Image Credit: Sungjae OH/Billboard Korea
My favorite quote or best advice someone gave me: Hard work pays off
The concept I’d love to try most in KISS OF LIFE is: Hip-Hop
Haneul
Image Credit: Sungjae OH/Billboard Korea
My favorite quote or best advice someone gave me: Hard work pays off in the end
The concept I’d love to try most in KISS OF LIFE is: Dreamy, Rock Punk
Belle
Image Credit: Sungjae OH/Billboard Korea
My favorite quote or best advice someone gave me: Trust your gut!
The concept I’d love to try most in KISS OF LIFE is: bright pop music
K-pop tracks continues to dominate playlists and charts worldwide with 2024 being no exception. This year, top artists delivered an incredible array of songs that define the genre’s innovative spirit, emotional depth and increasing international appeal. As the year winds down, Billboard wants to know which track resonated with you the most. 2024 saw major […]
There’s been no shortage of excellent K-pop albums this year, and now that 2024 is winding down, Billboard wants to know which record has defined your year the most. Three K-pop artists earned career milestones on the Billboard 200 with projects this year: TWICE earned their first chart-topper in March with the girl group’s personalized […]
From making music to acting on screen, IU can seemingly do it all — and she commands unparalleled love and support from K-pop fans and the broader Korean music community. Her generation-spanning popularity was on display in 2024, when she dominated the charts. Her single, “Love Wins All,” climbed to the No. 1 spot on Melon’s TOP100 chart just an hour after its Jan. 24 release, becoming the second song to achieve this feat since the platform’s chart reform. The massively successful track led the weekly chart for four consecutive weeks, topped February’s monthly chart and on iChart achieved 339 perfect all-kills (the term describes when a song simultaneously tops iChart’s real-time, daily and weekly components).
The achievements helped propel IU to becoming Korea’s representative for Billboard’s Global No. 1 artist series. “It’s a bit humbling, a bit surreal, and honestly, it feels really special,” she says of the recognition.
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Her success extended to the road. Starting March 2, IU embarked on a 31-performance world tour that played shows in Japan, Europe and North America — and was attended by some half a million fans, a record for a Korean female solo artist. She followed four sold-out shows at Seoul’s KSPO Dome with a performance at Manila’s Philippine Arena, the world’s largest indoor venue, where she became the first Korean solo artist to headline.
On Sept. 21 and 22, IU held encore concerts at Seoul World Cup Stadium, becoming the first female artist to perform at the venue and drawing 107,000 attendees across two nights, which set the record for the largest concert engagement by a Korean solo artist and female artist in Korea.
What are the advantages and challenges of being a solo act in Korea’s music industry?
If I had to pick one challenge, it’s that there’s no one to share energy with onstage. Groups have distinct roles, which create a synergy that’s hard to replicate as a soloist. But on the flip side, I get to enjoy all the love and attention by myself. (Laughs.)
Many Korean artists are making waves on Billboard charts. In your opinion, what sets them apart?
There are countless strengths, but what stands out is how K-pop groups maintain their individuality while being deeply respected by their fans. As a K-pop listener myself, I see how each group’s unique identity is cherished and upheld, which makes them so special. Of course, the music is top-notch, but the visual elements and storytelling also define K-pop culture. For instance, the distinct characters and worlds that exist only onstage for groups are something I, as a soloist, sometimes envy. These unique traits captivate fans, offering an experience that engages the ears, eyes and heart. Ultimately, it’s this blend of individuality and fan support that makes Korean artists shine.
IU photographed for the Billboard Korea Global No. 1s Issue.
EDAM Entertainment
Do you have any plans to collaborate with global artists?
In the past, I received many amazing offers, but the idea of collaborating with artists who spoke different languages felt daunting. I turned down those opportunities then, but I don’t feel the same way anymore. Now, I’m much more open to the idea of working with global artists.
You’re known for having a strong bond with your fans. What do they mean to you?
Initially, most of my fans were older than me — big sisters, older brothers and even uncle fans. At the time, I was a young solo artist without a solid footing, so I often felt cared for and protected by them. As I entered my mid-20s, fans my age became the majority. They resonated with my lyrics and music as peers, and we built a mutual understanding and grew together. Now, I have many younger fans, and I find myself wanting to support, encourage and nurture them. I see UAENA [IU’s fandom] and myself as having a steady, balanced relationship where we constantly exchange the best of what we can offer each other.
Why do you think you have such cross-generational appeal?
Without meaning to downplay myself, I think I appear relatively ordinary and less distinctive in my looks and personality compared to other remarkable stars in Korea. This might make me seem more approachable and relatable. Plus, Korea is a country with a lot of warmth, and I believe the support I’ve received reflects appreciation for my consistent hard work. Still, it’s fascinating that even teens connect with me these days.
You’ve encountered fans all over the world. Are there any memorable moments from your performances abroad?
It’s hard to pick just one, but Auckland [New Zealand] comes to mind. Their unique way of cheering made the entire experience unforgettable. Another standout was Jakarta [Indonesia], where the audience sang along to every song from start to finish. That level of enthusiasm left a lasting impression on me.
You’re often credited for both your meticulousness and flexibility. How do you balance these seemingly contrasting traits?
I feel like I’m constantly at a crossroads. You could say I’m flexible, or, less flatteringly, that I’m good at justifying things. (Laughs.) I’m naturally stubborn and like to plan everything thoroughly, but I’ve learned that things rarely go perfectly. Over time, I’ve practiced being more adaptable, and in doing so, I’ve figured out how to protect my mental well-being.
Beyond music, you’ve made your mark as an actor. What’s in store for 2025?
The drama I filmed throughout 2023, When Life Gives You Tangerines, will premiere on Netflix in 2025. It’s a project filled with the cast and crew’s hard work, and I’m excited to promote it. I’ll also be filming a new drama with a completely different vibe — glamorous and fun. Although I’ll be focused on acting for most of 2025, I’ve already started working on new music, so fans won’t have to wait too long for something fresh.
12/13/2024
From Linkin Park 2.0’s BBMA debut to Teddy Swims, Jelly Roll, Coldplay, Fuerzo Regida and Stray Kids, we’ve got all of Thursday night’s (Dec. 12) sets here for you.
12/13/2024
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Does Jimmy Fallon have some new competition for his Tonight Show gig? On Wednesday night’s (Dec. 11) episode of The Tonight Show Starring Jimmy Fallon, ROSÉ will make her solo in-studio performance debut, playing a mash-up of “APT.” and “Toxic Till the End,” both from her just-released Rosie album. In photos from the performance exclusive […]
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BTS‘ V and the late Bing Crosby‘s duet version of “White Christmas” has topped this week’s new music poll, which highlights releases from artists across a variety of genres.
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See latest videos, charts and news
See latest videos, charts and news
Music fans voted in a poll published Friday (Dec. 6) on Billboard, naming the new rendition of the holiday classic their favorite new music release of the past week.
“White Christmas” secured nearly 51% of the vote, outpacing new releases from ROSÉ (rosie), TWICE (Strategy), Bad Bunny (“EL CLÚB”), Khalid and Normani (“Personal”), and more.
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In the festive collaboration, V and Crosby trade lines, harmonizing on the iconic lyrics: “I’m dreaming of a white Christmas/ With every Christmas card I write/ May your days be merry and bright/ And may all your Christmases be white.”
“I’m so grateful to have had the chance to be featured in a song with my all-time favorite jazz artist, Bing Crosby,” V previously said of the track in a statement. “I grew up listening to his song ‘It’s Been a Long, Long Time’ countless times a day, and I feel incredibly fortunate and honored to have sung along on ‘White Christmas’ with the voice of someone I consider an idol.”
“Being a huge fan of his, I sang with the utmost sincerity and admiration for him,” continued the superstar, who previously covered “It’s Beginning to Look a Lot Like Christmas.” “I hope many people enjoy it as much as I enjoyed singing it. Lastly, I wish a lovely holiday season to everyone listening to the song.”
Crosby passed away in 1977. His daughter, Mary Crosby, expressed her excitement about her father’s new posthumous collaboration, saying, “As a family, we are thrilled to have V and Dad singing together on this ultimate Christmas song. Their voices blend beautifully, capturing the holiday spirit in the best possible way.”
The Christmas classic, written by Irving Berlin in just 18 minutes, remains the best-selling song of all time, with over 50 million copies sold worldwide, according to Guinness World Records. “White Christmas” also won the Oscar for best original song in the 1942 musical Holiday Inn and was inducted into the Grammy Hall of Fame in 1974.
Trailing closely behind V and Crosby in this week’s poll is BLACKPINK’s ROSÉ, whose debut solo album, rosie, garnered almost 48% of the vote. The 12 tracks on the set include the hit single “APT.” with Bruno Mars, which has held the No. 1 spot on the Billboard Global 200 for six consecutive weeks, as well as “Number One Girl.”
Check out the full results of this week’s poll below and head to Billboard‘s Friday Music Guide for more must-hear releases.