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2023 may have featured massive releases from artists such as Taylor Swift (Taylor’s Versions of Speak Now and 1989), Drake (For All the Dogs and its Scary Hours edition), Bad Bunny (Nadie Sabe Lo Que Va a Pasar Mañana), Nicki Minaj (Pink Friday 2), Morgan Wallen (One Thing at a Time) and many others, but […]

As the global phenomenon that is BLACKPINK prepares to unveil BLACKPINK: A VR Encore, an immersive virtual reality experience stemming from the special finale concert of the BORN PINK World Tour, anticipation is high not just from fans, but the members themselves.
Speaking exclusively with Billboard ahead of A VR Encore‘s premiere on Tuesday (Dec. 26), Jisoo, Jennie, Rosé and Lisa dive into their vision and inspiration to take the “next step” intersecting the technology, creativity and energy synonymous with the BLACKPINK brand to jump into virtual reality.

Produced and directed by Emmy winners The Diamond Bros in partnership with Meta, the 70-minute concert will have BLACKPINK and BLINKs experiencing Billboard Hot 100 hits such as “Shut Down,” “Pink Venom” and “How You Like That” like never before. Utilizing Meta Quest 3 headsets, the show takes place in Meta Horizon Worlds’ new Music Valley venue.

BLACKPINK: A VR Encore premieres for free, exclusively in VR on Tuesday, Dec. 26, at 5 p.m. PT in Meta Horizon Worlds. For those unable to attend the live premiere, replays will be available until the end of January in Meta Horizon Worlds.

Fans can RSVP to the event here. Read on for an interview with BLACKPINK on their latest world tour reflections, how the innovative experience came together and what BLINKs can look forward to in the future.

Congratulations on a massive 2023 where your BLACKPINK WORLD TOUR [BORN PINK] won you Top K-Pop Touring Artist at the Billboard Music Awards, and now marks your first virtual reality concert experience. What has this tour meant to you personally?

Rosé: Thank you so much. This tour has been an incredible journey for us. It means a lot that, after the pandemic, we were able to travel the world again and meet all the angels who have supported us. This support has enabled us to do what we love as musicians.

Personally, during this world tour, I was grateful for the lessons learned from our first world tour about setting goals and purposes before heading out. Since it was our first tour after the pandemic, I understood how important it was to really cherish the moments we have with our fans and to do what we love. I feel like I connected with myself and with each crowd in a different way every time. I had so much fun during this world tour.

BLACKPINK: A VR Encore showcases your finale concerts at the Gocheok Sky Dome. What memories do you have from those Seoul shows specifically?

Jennie: The energy from the audience was amazing and made those shows unforgettable — they showed us how strong our connection is with our BLINKs. Despite the many travels, the love we felt at Gocheok Sky Dome, and throughout the tour, made everything worthwhile. These experiences showed us how much we’ve grown with our fans, making our journey together very meaningful.

While creating the experience with The Diamond Bros and Meta, what were the most exciting parts when adding new immersive elements to your show? What are you excited for fans to see? 

Jisoo: It’s interesting to think of our performances being presented in a new way with virtual reality. We’re curious about how this different format will bring a fresh perspective to our shows! It’s a new venture, and we’re looking forward to seeing the fans’ reactions to this unique experience.

Lisa: I think the fans will enjoy the playful aspects of the VR concert. It’s like a new, fun experience for them. I hope they can feel the warmth and energy of our performances, even in this new format.

Jennie: It’s a different and unique way to experience our music. I think fans will find it interesting, especially with the immersive sound and visuals. I hope it feels like an exciting and innovative way for them to connect with us.

Why was this the right time for BLACKPINK’s first VR concert?

Rosé: We felt that now was the perfect time for our first VR concert because technology has finally caught up with our vision. We’ve always wanted to offer our fans a new and exciting way to experience our music — VR felt like the next step in achieving that.

Have you been able to preview A VR Encore with the Meta Quest 3 headsets? Any tips for BLINKs having a first-time experience?

Lisa: We’re looking forward to seeing A VR Encore, just like our fans are! The idea of mixing technology with our live shows is interesting — we’re waiting to see what this virtual world is like and how our fans will like it.

Looking at the BLACKPINK WORLD TOUR [BORN PINK] at large, do any particular memories stand out?

Jisoo: In each city on our tours, we took group photos with our fans. Looking back at all these photos together, it really hit us how many fans we’ve shared our journey with. It was a way to capture memories city by city, and the incredible support from BLINKs.

Rosé: As I mentioned earlier, I felt a unique connection to every city. It’s always fascinating to see how each crowd has its own character and personality. What was also interesting was hearing friends predict how wild some cities would be. They were right, but there were also cities where nobody mentioned the crowds, and they turned out to be the loudest I’d ever performed for. Interacting with each crowd in a different way was so much fun, and I loved learning new things about each city.

How do you think BLACKPINK will elevate and upgrade future tours? Do you imagine more immersive ways to connect with fans? What else do you want to share with BLINKs at this time?

Lisa: Whether it’s more VR elements or other immersive experiences, our goal is to keep pushing boundaries and creating unforgettable moments for BLINKs.

Jennie: And to all our BLINKs, we love you and are so grateful for your unconditional support. You inspire us to be better every day, and we promise to keep bringing you music and performances that light up your world. Stay tuned, as we have so much more to share with you!

After Krazy Super Concert held its inaugural show in New York this summer, Pulse Events’ newly launched K-pop concert series makes its next stop on the West Coast early next year. Explore See latest videos, charts and news See latest videos, charts and news Billboard can exclusively reveal the first details that Krazy Super Concert […]

Jimin is the holiday gift that keeps on giving! The BTS superstar had one last surprise for fans this year when he unveiled his new single, “Closer Than This” on Friday (Dec. 22). Explore See latest videos, charts and news See latest videos, charts and news BigHit announced the single earlier this week via Weverse, adding […]

Jung Kook and Usher set the dance floor on fire in the new video for their remix of the BTS star’s “Standing Next to You.” In this case, a moodily lit abandoned warehouse flooded with daylight stands in for a club, but either way, the dynamic duo fill the space with slick move after slick […]

Get ready for more new music, ONCEs! TWICE revealed the initial plans for its return in the forthcoming year. The K-pop group shared the a few sparse details for its upcoming single, as well as its release date. Explore Explore See latest videos, charts and news See latest videos, charts and news “TWICE Pre-Release Single […]

FIFTY FIFTY‘s “Cupid” has celebrated another milestone — the K-pop group’s breakout hit, which charted within the top 40 of the Billboard Hot 100 earlier this year, was named 2023’s top song around the world by TikTok on Wednesday (Dec. 6). “With over 20 million creations, “Cupid – Twin Ver” by K-Pop group FIFTY FIFTY […]

Music tech company Splice has partnered with Billboard to exclusively release key data about what sounds have trended among their usership over the last year. This is the first time the company has made their end-of-year data public.
Since its founding in 2013, Splice has offered music makers a constantly evolving sound library of millions of samples and loops for royalty-free use, ranging widely from kick drum to kopuz (a Turkish string lute) samples. Its sounds are widely used by producers of all sizes — from hobbyists in their bedrooms to the talents making Hot 100 hits with Justin Bieber, Bad Bunny, Taylor Swift and Travis Scott.

Splice has users in virtually every country around the world, but it is particularly popular in its top ten markets: U.S., U.K., Germany, Canada, France, Brazil, South Korea, Australia, Italy and India. 44% of its registered users identify as Gen Z.

To organize its ever-growing library, Splice uses a tagging system, adding genre and subgenre signifiers to help users find the sample they need. Some sounds have multiple genre tags. As the company’s creative director of Splice Sounds, Jay “Capsun” Pulman, explains, “when we have sample packs that are released that are tagged as K-pop, for instance, the vast majority of the time, they’ll be made by an artist, producer, or songwriter who is actively involved in K-pop in some way. They’re involved in that scene. The samples come out of the genre, as opposed to tagging every sound that could be used from Splice and made into K-pop.”

In sharing this data, Pulman, says the company can shine a light on the “very starting point of music making…It shows us the start point of where eventual trends bubble, even before getting to see [the trends] in mainstream hits.”

African Music

Most notably, downloads for sounds tagged as “amapiano,” a South African dance music genre often featuring log drums, are up 826% year-over-year. Its searches are up 309%, and it is trending in 17 cities. In Los Angeles, the highest trending city for the genre, its growth is up 1,003% year-over-year. It is also popular among Atlanta producers, surging 956% in the city this year.

According to Pulman, the discrepancy in downloads versus searches for amapiano suggests that users might not know to look up this nascent genre by name through their search bar. However, they’re still gravitating towards it when it’s featured in other ways on the site. On the Splice home page, the Splice team often creates groupings of sounds for different genres, moods and other categories to entice users to download sounds.

In the last year, African music has become popular on the Billboard charts as stars from the continent like Rema, Burna Boy, and Tems, crossed over into the American mainstream. “Calm Down” by Rema, with an assist from popstar Selena Gomez, peaked at No. 3 this year on the Hot 100 and even made the difficult move to No. 1 on the pop radio airplay chart for five straight weeks. In an acknowledgment of African music’s growth, Billboard launched a dedicated U.S. Afrobeats chart in association with Afro Nation, and Billboard reporters Heran Mamo and Dan Rys frequently cover the latest in the genre with their monthly roundup, Afrobeats Fresh Picks.

Amapiano’s growth on Splice represents the continued proliferation of African music globally. To further fuel growth in trending genres, Pulman says Splice’s Sounds team watches their data carefully and hires musicians native to those genres to amass more authentic samples for the platform to offer its users.

Meanwhile, sounds that are tagged as “afrobeats” or “afropop” have declined by 45%, particularly in African metropolises like Lagos, Nigera. Splice believes this is because “users want authentic sounds from more specific Afro genres rather than generic samples that fall under a larger umbrella.”

Hip-Hop / Rap

Hip-hop remains the most popular genre on Splice, accounting for 19% of total downloads. Still, the genre is down 11% from 2022. This may foreshadow continued difficulties for hip-hop music on the charts. This year was widely considered to be an especially stagnant year for the highly-streamed genre, and that was reflected on the Billboard charts: August 2023 marked a full year since a rap song had been No. 1 on the Hot 100 – the first time this has happened in 23 years.

Splice has found that downloads of trap sounds are down by 14% globally since last year, even in the genre’s birthplace of Atlanta, where those downloads fell by 20%. (Meanwhile, Atlanta saw a 50% growth in techno downloads, a 21% growth in dubstep, and a 20% growth in soul).

Still, 86% of Splice users downloaded a hip-hop sample in 2023, and 57% of Splice users told the company in a recent survey that hip-hop interests them most when searching for samples. Pulman adds that producers who are making hip-hop, for example, might use sounds tagged as other genres in eventually creating hip-hop songs.

Phonk

This year, Splice introduced a tag for phonk music, and so far, the genre has seen growth of 1,246% year-over-year to more than 1 million downloads since the tag first became available. (This percentage is available because Splice says it has retroactively applied the “phonk” tag to older sounds in its catalog, created prior to the tag). Phonk samples are trending primarily in cities like Los Angeles, Tokyo, Berlin, Chicago, and Seoul. The new genre, which sounds like slowed down Memphis rap samples set to lo-fi beats, is especially well-known among gamers and car enthusiasts who are passionate about “drifting.” It is often used by those communities to soundtrack their social media videos. While phonk still isn’t well-known among the general public, it’s gained a much wider reach this year, thanks in part to its inclusion on the latest Fast and Furious mixtape, which was released alongside the franchise’s 10th movie earlier this year.

Electronic / Dance

Dance music genres saw a comeback this year on Splice. The company says drum & bass was one of the fastest growing genres this year, ranking as the 10th most downloaded genre in 2023 with 85% growth year-over-year. Jersey Club, a fast-paced subgenre that fuses elements of house and rap, also saw major growth with a 178% increase in downloads year-over-year. It’s trending in Nashville and six other cities.

Sounds tagged as “U.K. garage” are trending in nine cities Pulman says that while “it’s a fairly niche genre, it has made its way into larger genres like K-pop, for instance.” It also made its mark on Western pop through the work of PinkPantheress.

Various subgenres of house are also growing in popularity on Splice. Downloads for house samples are up 27% overall, and searches for the genre are up 17%.

K-Pop

Sounds tagged as “K-pop” have declined 17.97% on Splice in 2023, but the company states that this “may not be indicative of the genre itself declining,” given that K-pop is an amalgamation of various influences spanning from U.K. garage to trap.

In Seoul, the epicenter of the K-pop industry, Splice has seen sounds from amapiano, phonk, Jersey club, Baltimore club, U.K. garage and big room house trend in the last year.

Latin

Despite breakout stars like Peso Pluma and Grupo Frontera hitting the charts this year, Splice has not seen a notable uptick in the use of regional Mexican samples, including the subgenres ranchera, norteño, banda and mariachi. Splice says this is likely because most regional Mexican music makers do not heavily rely on sampling.

Reggaeton sounds saw 23% growth in downloads year-over-year, making it the 29th most downloaded genre on the platform. Reggaeton’s top city on the platform is Los Angeles, where the genre grew 26% year-over-year.

Sounds tagged as “baile funk,” or “funk carioca,” has also grown this year by 107% globally. This is likely thanks to exposure on TikTok with viral hits like “Automotivo Bibi Fogosa” by Bibi Babydoll, Dj Brunin XM, and KZA Produções and “Tuburao Te Amo” by Dj LK da Escócia, Tchakabum and MC Ryan SP. Downloads for the genre have grown especially quickly in Sao Paulo (92%), Mumbai (179%), Tokyo (81%), and Guadalajara (888%).

Country

Country music is not considered a sample heavy genre, but it is still growing among Splice users. Over the last year, Splice saw downloads for sounds tagged as “country” grow by 67%, while searches are up 21%. This mirrors the genre’s growth on the Hot 100 this year as country hitmakers like Morgan Wallen, Luke Combs, Jason Aldean and Zach Bryan became mainstream stars.

YG Entertainment has renewed its exclusive contract with all four members of BLACKPINK, the company announced Wednesday (Dec. 6), sending stock in the K-pop giant soaring on news that its most successful act would remain with the agency. At the market’s open, YG’s share price skyrocketed from 48,000 KRW ($36.57) — its lowest since January […]

BTS‘ RM, V, Jimin and Jung Kook are all gearing up to begin their mandatory South Korean military service. The group’s agency, BIGHIT Music, announced on Tuesday (Dec. 5) that the four men will enlist and being their stint in the nation’s army, following on the heels of fellow members Jin, J-Hope and Suga, who are already enlisted.
“Thank you to the fans who always love BTS. We would like to provide follow-up information regarding the military enlistment of RM, Jimin, V, and Jungkook,” BIGHIT said in a statement on Weverse. “RM, Jimin, V, and Jungkook are enlisting as active-duty soldiers in the Army to fulfill their military service obligations,” it continued. “RM and V are scheduled to enlist according to their own procedures, and Jimin and Jungkook are scheduled to enlist together, so there will be no separate official event on the day of their entry into the recruit training center.”

At press time no additional information was available on the exact date of enlistment for the men.

As in the past, the agency noted that the new recruit training camp entrance ceremony is typically attended by the soldiers and their families, asking that members of fan group ARMY refrain from visiting the site during the ceremony to prevent overcrowding and avoid unsafe conditions. “We ask that you only give a warm send-off and encouragement to RM, Jimin, V, and Jungkook with your heart,” it read.

BTS announced in June 2022 that the group was taking time apart to allow each man time to focus on solo ventures as their enlistment period approached; South Korean law requires all able-bodied men between 18-28 to serve a two-year military stint.

Military service requirements have hung over the members of the group since they launched nearly a decade ago, with eldest member Jin the first to begin his stint. While the country allows for some elite athletes and classical musicians to avoid the mandatory military stint, there is currently no similar exemption for pop artists.