K-Pop
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Kru wants you to level up — and has a crew of heavy-hitting hip-hop stars to help spread the message.
The Mumbai-born, California-raised R&B/pop artist is manifesting dreams on her new single “Masterplan,” crafted by multiplatinum producer Cha Cha Malone and featuring rapper Junoflo. Boasting pop and hip-hop influences from across India, Korea and the U.S., “Masterplan” makes its exclusive premiere on Billboard ahead of its worldwide release on May 17.
Over the slinky production that opens with Malone’s signature “I need a Cha Cha beat, boy” producer tag heard across dozens of hit K-pop and Korean hip-hop tracks, Kru lays out her “master plan” for a path to success: million-dollar deals, luxury items galore and unwavering commitment. Junoflo joins her on the journey with the Korean-American MC delivering an innuendo-filled rap verse showing support for his woman’s goals while still pushing his own.
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Classically trained in opera and the traditional Indian Bharathanatyam dance, Kru mixed her range of musical touchstones for a track boasting universal and empowering themes that can transcend any cultural or gender barriers.
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“Designed with women in mind but welcoming of all genders, this song seeks to uplift individuals by showcasing their talents and perseverance, ultimately earning the respect they deserve,” Kru tells Billboard. “‘Masterplan’ was crafted with the aim of inspiring success and empowering listeners to overcome obstacles.”
Junoflo, a longtime admirer of Cha Cha Malone’s work, jumped at the chance to collaborate. “Writing the verse was light work because Cha Cha’s production makes it easy,” the SoCal star says. “Throughout my career in music, I’ve ran into Cha Cha way too many times, in both Korea and America, and we always talked about working on a record, but timing never seemed to work out. One day, he hit me up out the blue telling me about this song he hears me on, and I just said ‘Bet, let’s run that.’ Turns out it was for this talented artist named Kru, and I’m always for working with dope new artists. Even though I don’t make much music in this style anymore, I do my best to be as versatile as I can and am always open to all genres of music as long as it hits!”
After crafting 2023 hits for his longtime creative and business partner Jay Park, as well as Korean pop and R&B stars like Han Seung Woo and Hoody, Cha Cha Malone says he is “grateful to both Kru and Juno bringing this record to life.”
“I wanted to sound edgy and charismatic with a touch of sexy,” the Seattle native explains. “Definitely a vibe for a commanding artist that is Kru. Her voice, her dancing, [and] her embodiment is just that; it was an effortless fit. Pair her with Junoflo, it further solidifies my intentions with the track! His tone and cadence have the right sauce for a perfect feature.”
Perfectly timed to celebrate AAPI Heritage Month in May, “Masterplan” marks the first of three singles from Kru’s forthcoming EP, titled INEVITABLE, which will be entirely produced by Cha Cha Malone. Meanwhile, Junoflo announced on May 15 that his new album, JUST JUNØ, drops in a few weeks on June 5.
Listen to “Masterplan” below:
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05/15/2024
From globally focused crossover hits to modern-classical compositions, which of these 11 standout releases gets your vote?
05/15/2024
Stray Kids staged a takeover of Good Morning America on Wednesday morning (May 15), dropping into the show’s New York studios to take a few questions from fans before busting out a performance of their new single. The first order of business for the eight-member K-pop band was confirming that they are headed out on […]
In the increasingly global K-pop industry, ZICO epitomizes the concept of a multi-hyphen musician after establishing himself as a rapper, singer, songwriter, producer, boy-band leader, television host and label CEO. But the 31-year-old can now add Billboard chart-topper to his resume thanks to his latest single, “Spot!” featuring Jennie of BLACKPINK.
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Released on April 26 to mark the HYBE artist’s first time dropping a song among the globally focused New Music Friday releases, “Spot!” unleashes ZICO’s latest offering as a hook-heavy, feel-good pop/hip-hop hybrid. Similar to his singles such as viral smash “Any Song” or “Summer Hate” alongside K-pop legend Rain, the playfully buoyant “Spot!” lets the duo bounce through bars to shout out the many meanings that “hit the spot” can conjure.
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The collab caught on quickly Stateside, with “Spot!” debuting at No. 1 on Billboard‘s World Digital Song Sales chart, marking ZICO’s first-ever No. 1 on a U.S. Billboard sales chart. It’s Jennie’s second time ruling the chart after her debut “Solo” single did so back in 2018.
“Spot!” sold 1,000 copies in U.S. in its initial April 26-May 2 tracking week, according to Luminate. It also registered 2.5 million official U.S. streams in the same period.
But the impact of “Spot!” was not confined to the U.S. The collab debuted at No. 24 on the Billboard Global 200 chart with 47 million streams and 5,000 downloads, and also earned a No. 8 debut on the Billboard Global Excl. U.S. with 44.5 million official global streams (excluding U.S. activity) in the tracking week, and 4,000 downloads (excluding U.S. sales).
Sharing his reaction to the good chart news with Billboard, ZICO expressed his gratitude, saying, “I feel like a new chapter has opened up for me as a musician.”
Read on for more from ZICO about working with Jennie, how he approaches collaborating for his new music variety show and what’s next.
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Congratulations on the success of “Spot!” It’s your first No. 1 on a U.S. Billboard sales chart. What was your reaction to the chart news?
I feel like a new chapter has opened up for me as a musician. The song’s reach to Billboard, beyond Korea, fills me with immense gratitude. I’m eager to share this joy with everyone who contributed to making this project a reality.
You’ve collaborated extensively in the K-pop world. Is there something particularly charming about Jennie that impresses you?
Everything about her is charming. From vocals and visuals to acting, as well as her sense of professionalism in bringing the song to fruition — it’s all these things combined. But personally, I think it was her professionalism.
How was it filming the music video? It looked like you two were having a blast.
It was our first time getting dressed up and seeing each other in front of a camera [like that]. At first, it felt a bit awkward and funny, so we had a hard time holding back our laughter, but it was these candid moments that were captured on camera for a natural result.
Do you have a favorite Jennie or BLACKPINK song?
I had the chance to peek at Jennie’s to-be-released solo track demos — there were so many good ones.
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I understand you have a lot of respect for the artistic process. You host a new music variety show, The Seasons: Artist With ZICO. How do you approach spotlighting other artists’ work?
I believe my role is to assist the larger audience in comprehending the unique charm of each artist with the most fun and fresh perspective, so I dedicate a lot of effort to this aspect. But most importantly, it’s not solely about music. Rather, it’s about the chemistry, like the candidness and wit, that can come from any moment — I want these moments to be enjoyable little experiences for many people so I really strive to focus on every small second.
It sounds like you’re an observer. Are you seeing or feeling a larger impact with your new song?
I’ve noticed a shift in which more covers, reactions, and challenges [for “Spot!”] are coming from overseas compared to Korea, which differs from my past songs.
Have any new ideas or plans emerged as a result of the achievements or chart success?
Today, after thinking about these questions, I’m starting a kick-off meeting for my next project!
K-pop girl group aespa prove they are stronger — and fiercer — than the rest in the stunning visual for their “Supernova” single. The first track from the four-woman act’s upcoming debut full-length studio album, Armageddon (due out May 27) is a high-energy bop on which members KARINA, WINTER, GISELLE and NINGNING sing about being […]
Stray Kids are continuing an exciting 2024 with their adventure-filled new music video for their freshly released single, “Lose My Breath,” featuring Charlie Puth. Explore See latest videos, charts and news See latest videos, charts and news In the clip, the eight-piece group goes through an intense journey individually, before they meet up for a […]
Leave it to Stray Kids to keep the hits coming! On Friday (May 10), the Billboard Music Award-winning K-pop group released its new Charlie Puth-assisted single, “Lose My Breath,” marking the group’s third single of 2024. In celebration of the new release, Billboard is looking back on the boy band’s impressive chart history.
Stray Kids made its Billboard chart debut back in 2017 with “Hellevator,” which eventually peaked at No. 6 on World Digitial Song Sales. That spunky track became the group’s first of 27 top 10 hits on the chart, including four chart-toppers. 2021’s “Mixtape: Oh,” became their first song to top the ranking, and the following year, they added two additional No. 1 hits with “Maniac” and “Case 143.” 2023’s “Lalalala” is the group’s most recent track to reach the summit.
“Lalalala” also served as Stray Kids’ first Billboard Hot 100, topping out at No. 90. Over on the Billboard 200, SKZ has achieved remarkable success. All four of the group’s charting projects — 2022’s Maxident and Stray Kids Mini Album: Oddinary (EP) and 2023’s Rock-Star and 5-Star — debuted at No. 1 on Billboard’s all-genre albums chart. Stray Kids is the first act to send its first four charting albums to No. 1 on the Billboard 200 since Alicia Keys (2001-2007).
On the Billboard Global 200, the boy band has notched seven entries, including its sole top 10, “Lalalala” (No. 10) in 2023.
With their new Charlie Puth collab set to ignite the charts soon, Stray Kids is on track to continue adding to its arsenal of Billboard chart achievements.
After the video, catch up on more Billboard Explains videos and learn about Peso Pluma and the Mexican music boom, the role record labels play, origins of hip-hop, how Beyoncé arrived at Renaissance, the evolution of girl groups, BBMAs, NFTs, SXSW, the magic of boy bands, American Music Awards, the Billboard Latin Music Awards, the Hot 100 chart, how R&B/hip-hop became the biggest genre in the U.S., how festivals book their lineups, Billie Eilish’s formula for success, the history of rap battles, nonbinary awareness in music, the Billboard Music Awards, the Free Britney movement, rise of K-pop in the U.S., why Taylor Swift is re-recording her first six albums, the boom of hit all-female collaborations, how Grammy nominees and winners are chosen, why songwriters are selling their publishing catalogs, how the Super Bowl halftime show is booked and more.
Lee Sung Jin was seriously worried that he might get deported for causing an injury to a national treasure while shooting the video for BTS singer RM‘s new solo single, “Come Back to Me.” The writer-director and Beef creator spoke to The Hollywood Reporter about assembling what he called the “Korean Avengers” to shoot the mini movie for the first single from RM’s upcoming second solo album, Right Place, Wrong Person (May 24).
The director said he was pleasantly surprised by how game RM was to rehearse, take notes and put in long hours to get the visual’s tone just right, especially after the potentially disastrous incident that unfolded during the shooting of the very first scene.
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“He [RM] bent down and his head hit the camera and it was a giant gash on his eye and immediately I thought, ‘Oh great, I’m going to be deported immediately because I’ve just scratched this national treasure,’” Lee said he worried. “To his credit, he went to the hospital, got stitched up, came back and he was ready to go. He was so versatile and open to direction and I think he was also pushing me. He would come and check the monitor and be like, ‘Oh, I think we can get that one a little bit better.’”
Lee said RM bounced back and was on set again that same day for the video that shot over three days in Paju, South Korea, which is near the border with North Korea. The shoot marked the first time Lee had been back in South Korea since elementary school, recalling that his Korean came back to him pretty quickly as he got “so comfortable” with the “amazing” crew he’d assembled.
Lee was so excited he pulled together an all-star team to film the clip, including art director/production designer Ryu Seong-hie (Oldboy), cinematographer Kim Woo-hyung (Assasination) and actress Kim Minha (Pachinko), Emmy-nominated Beef star Joseph Lee and Kang Gilwoo (The Glory).
“I think everyone really came together for the idea and it really felt like we were assembling the Korean Avengers,” Lee told THR about the clip that originally had some elaborate dance numbers. “I am so thankful to them for taking the time. I know music videos are always a little bit tough and a little bit of a grind, and the fact that they showed up and gave such incredible performances, I’m really thankful.”
And, not for nothing, the team were rewarded with some tasty treats “They were just working so hard on this thing and I’m not going to lie, the food in between takes — in America, we got some good crafty over here, but the Korean crafty just hits on another level because I couldn’t wait to go on break and get some of that [Korean food],” the director said. “I was just like, ‘Dang, got to bring this over to America.’ Just every aspect of it felt really comfortable. I’m really excited to shoot something again in Korea. I’m eager to go back.”
Lee took the gig after being pleasantly surprised by the “sneakily catchy” vibe of the song that floats on a bed of acoustic guitars, whistling and the singer’s hushed vocals. “I heard it once and then all day long I was humming it to myself. I’m like, ‘Man, that is an earworm. It just gets in there,’” Lee said. “I was really surprised because it [had] such a different aesthetic and tone and a different side of RM that I hadn’t seen before,” he noted of the BTS member best known for his skills as a rapper. “It was so refreshing and unexpected and I got so excited at the idea of coming up with a music video for a song like that.”
Once the song got stuck in his head, Lee ditched his more traditional original dance-heavy treatment after realizing “they want to really go for it” on the clip by telling a layered tale, which made sense since RM, 29, was a big an of the onion-like storytelling in Beef. “I think he was really interested in trying something new, [and] we just kind of putting aside the dance aspect, almost even putting aside the music and tapping into what the themes of the song actually are and what kind of story that we can tell that feels true and relatable, but also kind of mysterious and open to interpretation at the same time,” Lee said of the visual in which RM plays several characters, including himself as a baby man in order to tell the “strange story about a man that is trapped in the past, present and future and seems to not be able to leave his own home.”
Watch the “Come Back to Me” video below.
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Billboard and the members of SEVENTEEN — S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, DK, Seungkwan, Vernon and Dino — take fans the behind the scenes of their latest music video for new song “MAESTRO.”
SEVENTEEN:We are SEVENTEEN!
Vernon:We are here on the set of our brand new music video for “MAESTRO.”
Joshua:Are you ready to set off for this exclusive behind-the-scenes look?
SEVENTEEN:Let’s go!
Dongyeon Kang:Hi, Billboard, we are the music video director of SEVENTEEN’s “MAESTRO” music video.
Mingyu:When you think of the word “maestro,” it sounds classic with elements associated with conducting, but SEVENTEEN’s “MAESTRO” is a bit more futuristic.
Vernon:This video is set in a world where everything can be created with A.I., including music, and this technology threatens SEVENTEEN, but in the end, we embrace the technology and become one.
Jihoon Jeon:I feel like we’re living in an era where creation is becoming easier and easier due to the advancement of technology. We wondered what the role of an artist would be in this era, and wanted to portray SEVENTEEN as artists who are conducting the art of creation in this music video.
Kim Hyodahm:What I like most is the dystopian look in the first verse, which involved items like black hoodies and balaclavas, because this is a new style that SEVENTEEN hasn’t tried often before.
Joshua:I was actually conducting the skateboarders that were riding on a halfpipe, and what was really funny was that the halfpipes, they’re colored as pianos, so I felt like I was really conducting.
Watch the full video above!
The 2024 Met Gala should have been a strictly star-powered triumph for Stray Kids, when the current faces of Tommy Hilfiger set a historic first at fashion‘s biggest night out. Yet amid the glamour, Stray Kids fans — and, possibly, some of the members themselves — were left with the experience marred by their disrespectful treatment by red-carpet photographers, highlighting the systemic barriers still faced by non-Western artists in Hollywood.
The eight-member Billboard 200 chart-toppers attending the Met Gala marked the first time an entire group has hit the glitzy gala together. Making their Met Gala debut in custom-designed suits alongside Tommy Hilfiger himself, members Bang Chan, Changbin, Lee Know, Hyunjin, Felix, Han, Seungmin and I.N arrived at the Metropolitan Museum of Art collectively in navy jackets that would soon reveal the custom ‘fits in various shades of the clothing brand’s signature red, white and blues underneath.
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But a few feet away, amid the flurry of camera flashes that surrounded all sides of the Gala entrance, derogatory comments from on-site photographers groaning about the group’s “robot” demeanor, annoyed that the reveal took place with their backs to one group of photogs, and thinking the band would only understand Korean reveal the thinly veiled prejudices that still plague the industry.
(Note: The video below includes subtitles that don’t always match what can be heard.)
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As The Daily Mail noted, some paps said people would get “confused” because the group took photos with their coats on and off — a racist stereotype that people of Asian descent are challenging to differentiate visually. One photographer can be heard making his peers laugh after joking that viewers would think “two K-pop bands” attended the 2024 Met Gala. (From this reporter’s findings from the last 48 hours, no one has made that mistake.)
The incident shed light on the unfair challenges international celebrities like Stray Kids face navigating less familiar territory in pursuit of global success.
Despite instances where SKZ easily and comfortably adapted to the American media landscape via live interviews like BUILD Series or People TV, last year’s MTV VMAs, or various Fashion Weeks, the singers still face barriers and a dismissive attitude toward their presence. It reflects a lack of understanding while underscoring the need for greater cultural sensitivity and inclusivity in entertainment.
Most of the Kids’ media experience is with Korean and Japanese events, which have systems and red carpets structured differently than in the States. At a typical K-pop event, press conference or awards show, there is a platform for artists to pose for photographers who are all collectively shooting together during a dedicated photo time. Guided by an MC, host or team leader like Bang Chan, the artists almost always coordinate their pose to their left, center and right for everyone to get a range of angles and shots. After that dedicated time, photogs are left to their own devices to get the best pics.
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With this context, Stray Kids did attempt to show love to all sides of the photographers on the Met Gala carpet by staggering themselves so four members were more forward toward one side of the cameras and then turning around so the other four were more forward for the second group of photogs. Also of note: While the photographers knew Stray Kids were a K-pop act, members Bang Chan and Felix grew up in Australia and Seungmin spent some time living in Los Angeles; assuming that an English comment would slide past them (including “What’s Korean for ‘right’?,” which elicited laughs from the paps) is incredibly close-minded.
While it is important to understand that photographers need usable and workable photos to fulfill their livelihoods, the diversity that Stray Kids bring to a function like the Met Gala should be celebrated rather than marginalized. Perhaps the prospect of shooting an eight-member boy band could be a new professional challenge instead of something to bemoan.
Korean artists have been attending the Met Gala for over a decade, with guests like PSY and Siwon of Super Junior attending more than 10 years ago and, more recently, seeing the likes of BLACKPINK‘s Jennie coming for her second Met Gala this year. Considering fashion’s consistent and growing affinity for K-pop partnerships, even more K-pop groups are likely to attend in the future.
Whether the comments were heard or not, Stray Kids moved with grace and poise on the carpet, and their presence alone reminds us of the importance of inviting and embracing different cultures, people and perspectives.
From the reality show that created their group in 2017, Stray Kids have had an unwavering determination to defy expectations and rise above adversity. Despite obstacles, the band’s overarching talent, humility, and tireless spirit to continue forward are not only recognized by one of the world’s most prestigious events but increasingly felt across the different Billboard charts. As they continue to break boundaries and challenge norms, Stray Kids can show how they won’t just make waves in the music industry, but help reshape long-held perceptions and inspire greater change.