K-Pop
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05/22/2024
From groups like aespa, ENHYPEN and ZEROBASEONE to solo stars like MARK, Sorn, Hongseok, Ryu Sujeong and Yein, which new song gets your vote?
05/22/2024
The latest escalation in the power struggle between HYBE and Min Hee-jin, the CEO of its subsidiary label ADOR, has arrived in the form of legal action from a separate label under the Korean conglomerate.
In a statement released Wednesday (May 22) local time in Seoul, HYBE label BELIFT LAB announced it is taking legal action against Min for defamation over her claims that the BELIFT team behind girl group ILLIT plagiarized her and ADOR’s work with NewJeans. The label is accusing Min of “obstruction of business and defamation,” according to the statement.
The news is just the latest development in a saga that has seen HYBE file a police report accusing Min of a “breach of trust” via an alleged plan to take over management control of ADOR, which was followed by an emotionally charged press conference on April 25 during which Min refuted the allegations.
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One of Min’s most widely discussed claims from the press conference was that BELIFT LAB “copied all the formulas that we had with NewJeans” for the recently launched ILLIT, including musical concept, fashion collaborations and more. As reported by the Korea JoongAng Daily, Min said the members of ILLIT are “innocent” and “it’s the adults that have sinned.”
Since that claim, online fighting between fans and social-media users on both sides of the conflict has brought various claims against multiple parties within the HYBE LABELS system, from artists to executives.
Further in its May 22 statement, BELIFT LAB declared that “Min’s accusations of plagiarism are not true” and that the label is “vigorously pursuing all necessary legal avenues to clarify the facts,” noting that the claims are Min’s opinions. The agency, which also houses boy band ENHYPEN, touched on the five members of ILLIT, noting that Yunah, Minju, Moka, Wonhee and Iroha “have been facing unjustified malicious attacks, ridicule, and slander,” adding that they “strongly urge these defamatory actions, ill-willed slander, the spreading of misinformation, and any form of personal attacks to stop.”
The news comes amid a major week for HYBE, as the company prepares for the highly anticipated releases of both Right Place, Wrong Person — the latest solo album from BTS‘ RM released under BIGHIT MUSIC — and How Sweet, a two-track single from NewJeans under ADOR, both out on Friday (May 24).
See the official English-language version of BELIFT LAB’s statement, as provided to Billboard by HYBE:
Hello,This is BELIFT LAB.
Today, May 22, our company has formally submitted a letter of complaint against Hee Jin Min for obstruction of business and defamation. This action follows Min’s unfounded and erroneous allegations against ILLIT, a group of artists represented by BELIFT LAB.
We would like to make it clear that Min’s accusations of plagiarism are not true. We have provided conclusive evidence to the appropriate judicial authority to refute them. We are committed to vigorously pursuing all necessary legal avenues to clarify the facts, regardless of the time it will take.
It is important to note that claims of plagiarism should not be determined by an individual’s biased opinions but should instead be assessed through established legal standards and processes. It is regrettable that our artists and employees are being subjected to unwarranted speculation and misinformation, impacting their hard work and integrity.
Additionally, members of ILLIT have been facing unjustified malicious attacks, ridicule, and slander, in spite of the fact that the members are unrelated to the accusations at hand. We strongly urge these defamatory actions, ill-willed slander, the spreading of misinformation, and any form of personal attacks to stop.
BELIFT LAB will spare no effort to protect our artists and employees.
Thank you.
Expanding into a two-day event to uplift Asian and AAPI artists, culture and connection, the 2024 MetaMoon Music Festival hits New York this fall with Henry Lau and Eric Nam as headliners, Billboard can exclusively reveal.
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Taking place at the Brooklyn Paramount on Sept. 27-28, the fest brings Lau and Nam together with rising stars Emei and SUNKIS, as well as unique educational opportunities in partnership with the Roc Nation School of Music, Sports & Entertainment at Long Island University. The one-day student conference, “The Summit: Rise of Asian Artists and their Global Fandom,” takes place on Friday, Sept. 27, with panel discussions and masterclasses by industry professionals to foster dialogue on Asian representation in the music industry as well as networking opportunities.
“The ethos of MetaMoon is to amplify Asian/AAPI talent on stage by giving underrepresented artists a consistent platform to perform in front of their fans in the U.S.,” Grace Chen, founder of MetaMoon Music Festival, tells Billboard. “Just as importantly, we want to empower Asian/AAPI voices behind the scenes, in the rooms where decisions are made and agendas are set. Our collaboration with the Roc Nation School of Music, Sports & Entertainment equips students and the next generation of music executives with the access and insight, and hopefully inspiration, to show up and get involved.”
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Produced in collaboration with Live Nation, the pre-sale for the MetaMoon concert tickets begins on May 22 and goes on general sale via Ticketmaster on May 24. Registration for the Roc Nation School x MetaMoon Summit opens on Sept. 4.
Ahead of MetaMoon Music Festival 2024, Billboard sat down with headliner Henry Lau for 20 Questions to discuss his involvement in the show for his first-ever headlining slot in a U.S. festival, latest music developments and more.
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1. Where are you in the world right now, and what’s the setting like?
Right now, I’m traveling around everywhere so I tell my friends I’m like a stewardess. I’m currently in Korea. In a few weeks I’ll be going to, I don’t know, Paris. I was just in Thailand last week. It’s all over the world. But right now, I’m here in my studio/office/gym — there’s a whole entire gym area here.
2. You’re coming to the 2024 MetaMoon Music Festival for your first time headlining a U.S. festival. What can we expect?
This is the first time I can really show my stage and sing as much as I want for my fans who know that all my shows have a very unique stage. Because I don’t just go up and sing, there’s a lot of instruments and then there’s a lot of live recording, looping, I like to take a lot of props on stage and record them into songs. I’m really excited that people in America can see that from me for the first time. And, of course, mixing in classical music.
3. Is there any new music we’ll hear at MetaMoon?
I actually haven’t told anybody about this yet, but right around that time, I’ll probably be releasing a new single. I’ve already teased this with my fans very personally, but it’s a song called “Always Been You.”
4. You’ve teased your full-length album for a while now. What’s the status?
I have put the album on hold. I’ve already apologized personally to all my fans. But it is completed. It’s just that I have so many projects right now that when I release it, I have to—and my fans would appreciate it—promote it properly. I’m just waiting for the right timing; I just don’t know when that will be exactly.
5. You’ve spoken about representation in Hollywood in the past, and MetaMoon celebrates and highlights AAPI artists and culture. What’s the significance to you of being part of such an event?
I don’t really think of it. I’m there to perform music, right? There are no borders to music so I think I’m just so happy that I could perform in the States and and it could be a cross-cultural festival. That’s my opinion. For me, it’s music first — I’m not thinking that this represents anything like that.
6. You are so multifaceted in all your music inspirations, the languages you speak and sing in, or how you release music. What is your approach when you’re creating the music itself?
For every song, it’s totally different. The one really big element of my songs is not just the audio, but I think about how I will perform this onstage. For example, one of my latest singles was called “Moonlight.” I made that song and then had a different version where I used a loop station process performing on stage. And for the songs I’ll be performing at the festival this time, you will be able to see all of that. That’s one way I approach a lot of the songs. When you have too much going on in an audio track, it’s just too crazy, so I like to leave it for the performance. When you actually listen to my songs, those are probably the most basic versions.
7. if you could travel to any musical era, when and where would you go?
I used to think it would be the ’80s or ’90s because it feels like all the great melodies, the simple melodies, weren’t thought of back then. I used to think that way, but then you see the amazing pop music that comes out today, too — I’m not saying every song. But I think the earlier you go and when a new genre of music is being born, I’d say at the start of any musical era. If it’s the start of classical music, that’d be amazing.
But right now is a really great time for mixing different genres since there are so many amazing genres out there. And if you’re arguing that a genre has already matured, if you start mixing genres and mixing cultures, then the possibilities are limitless. And I think that’s where my role is now in the music field overall — I think that’s my purpose.
6. MetaMoon is not just about the concert, but there is a summit, panels, and other ways to help build the community and music-industry network. What will you bring to these events?
First of all, I’ve never done anything like this before, so I’ll usually just go up, perform and, you know, say hi. And that’s it. So this is something very, very new and I’m very excited to do it. I have no idea what it’s going to be about but I’m just excited to share what I’ve learnt. Maybe not everything I say will be the most correct, but it’s just my experience. I think I’ve gotten to an age — I’m pretty old now [Laughs] — where there are a lot of aspiring musicians, and I hope that my experiences can help give them a good idea of what to expect and what they need to work on in certain aspects. I’m just very excited to be sharing my story.
9. The Roc Nation School of Music, Sports & Entertainment at LIU is collaborating with MetaMoon for their “The Evolution of Asian Artists and their Global Fandom” summit. You also went to a music school. How significant are these opportunities?
I think the biggest benefit was meeting my peers and fellow musicians. At that time, there weren’t a lot of forums like this. Usually, these days in music school, they have a lot of guest speakers and successful musicians come up and share their stories. And I actually watch those now and look for them on Instagram or YouTube. It’s something that I wish I had when I was younger. I think it’s very, very important because there’s no textbook for music or the music business or guide to let people actually know these are the hard things that you have to deal with…I’ll do my part and I hope it helps because everybody’s story or way to success is very different. So, I think the more you listen, the more you hear these stories, the more you can apply it to yourself.
10. I want to give you your flowers for your place as such a unique musician in pop music. Do you see yourself having a role in shaping or changing perceptions of popular music?
I used to think that I came from a unique background, but I’m coming to realize there are so many more people who are similar to me background-wise. I have a lot of people that come up to me like, “Hey, I also learned piano, I also learned violin,” “I’m living in Canada, but I don’t have anything to do with K-pop, what do I do?” [or] “How did you do that?” Everyone from my hometown is almost identical to me background-wise. I think I have a role to let people know that it is possible. I hadn’t a probability of like 0.01% of this happening to me, but then there were certain steps I took and I think that maybe it’s my role to share that with people.
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11. Looking wider, what are your hopes or aspirations in representing kids from your hometown who might want to pursue a similar path?
Right now, I’m just focused on giving all my fans the best music possible, the best stages and the best content. Before COVID, I was planning on a tour and that’s something I still want to do in the near future. And through that, they can see what is possible. But what’s different about America, compared to performing in Asia which I usually do 99% of the time, is I think in the States, they can recognize that I’m more similar to them. So, I think that one main difference when I’m performing or working in the States, it’s like, “Hey, he’s one of us and he’s doing this.” I think similar to Eric [Nam] as well. I’m very happy to let people know that things are possible.
12. You and Eric Nam are both headlining MetaMoon Music Festival together. Are you friends?
At the start of our careers, we were both on different shows and came up together. Sometimes, I would be on shows where he was the MC; I would watch it later and be like, “Whoa, he was there with me.” We basically grew up together and we came up very, very similarly from a similar background.
13. Fans have also watched you grow in your acting career. Do you have a movie that always makes you smile?
To be honest, I don’t watch many movies. I don’t have much time. I watch movies when I feel like I need to be lifted up — movies that show somebody going through a harder time than me or any movie following any genius. What’s that movie with Russell Crowe being a mathematician? A Beautiful Mind. Yes, that’s a beautiful movie. So when I watch movies like that, it’s like, “Ooh, they went through so much; what I’m going through is actually nothing.”
14. If you don’t mind sharing, what was a hard time you went through recently and how did you overcome it?
There’s everything. Just even preparing for one stage, people see me play a lot of instruments. I record things up on stage, and [with] every little thing I do, I’m the one directing it. I make all my equipment, I make custom instruments for myself, and I do all the mixing for everything that’s recorded. If the stage performance is 30 minutes, I will spend at least five days just doing technical things: dealing with lighting, visual effects, all the LEDs, all the logos, everything. I have a habit of trying to do everything. It gets stressful when you’re dealing with that and under a tight timeline. There’s just a lot of that but what I like to show people are not the hardships.
15. You shared that you recently went to Nashville and met with the members of OneRepublic. What is the importance of traveling for music to you and did anything come from this trip?
I was actually on a journey to explore music and explore myself. This could be a whole separate interview, but in short, it was to find the best way to combine classical violin and pop music. The perfect place for that is actually country music because, if you think about it, violin is in maybe 50% of country music. So I went to the birthplace of country music, explored that, and we actually came up with something amazing. It’s all in that new album, all the new concepts, something the world’s never heard. Concept-wise, it would be “country x K-pop x violin.” That’s the reason why I’m putting off the album and waiting for the correct timing because I believe so much in this project.
16. What’s something you learned in Nashville?
I actually didn’t know, but the fiddle is violin — it’s the same thing, it’s just the way you play it. So, I actually learned how to fiddle. When you pull out a violin in Nashville, everybody plays it, so it was kind of shocking. Hopefully, if we can get one of those songs done before the festival, that would actually be really cool…maybe there’s a chance of me performing…you just gave me an idea.
17. You grew up in a musical family. What do your parents think of what you’re doing today?
Well, in the very beginning, they were against it. Sending your kid off away from home to become a singer doesn’t sound too promising, you know? But I decided to take the risk and I convinced them to let me do it. And I haven’t been doing so bad. Ever since then, they’ve been supportive. I think what’s really important for an artist, or anyone, is that the people around you support you. And I know not everybody has supporting families, bu it’s really important to build the people around you. I was thinking how that’s something really important through this forum that maybe some people who don’t have enough support can meet other people there.
18. Do you have a proudest moment of your career so far?
No, I actually don’t. I’m the type that I ask my company to remove all my trophies and awards that they like to put on display and stuff. I don’t look at those and feel satisfied; I’m not that type. Of course, I’m very thankful but I don’t think about those kinds of things. I just think about what I’m going to be doing tomorrow, what I’m going to be doing next month, when I’m going to perform at the MetaMoon Festival.
19. That’s interesting because you said your first celebrity crush was Christina Aguiler. She’s said she puts away her Grammys and awards when recording. But you said you liked her because she was not only pretty but talented. What draws you to an artist?
I actually totally forgot that I said that, but now that you’re saying it and I’m like, “Yeah, that’s actually true.” First, I think talent is very important and, until very recently, I only looked at talent. What I’m actually finding that I’m drawn to these days is the character of the artist. If you wanted to be just an artist, you should release music and not come onto the screen. But if you decide now to be in the media, to even show your face or let people know who you are, then you have a responsibility of also leading people in a good direction — not doing, you know, stupid shit. One thing that’s really inspiring to me when I see an artist is when they’re 360 [degrees], the whole picture of what they’re doing and what kind of energy they’re bringing to people. I think that’s something that also really draws me into them. Before, when there was less social media, it wouldn’t be that important; you could get by with just having art or your music because there were no platforms to constantly show your personality.
20. What’s your relationship like with social media as an artist?
For me, Instagram is just a way of communication between me and my fans. I don’t like to put my entire life up there and I’m very careful with what I want to put up. But I’ve done so many silly things on TV and everything that I have very little to hide from my fans. So, there’s no certain image for me to upkeep or anything — I can put up a picture of me looking horrible and it wouldn’t be so much of a shock to my fans because they’ve already seen everything they have to see of me. I’m more lucky in that aspect, but I’m still not the type to put up my whole life on Instagram. I would say everything I’m doing is all for the fans.
Tickets to MetaMoon Music Festival 2024 are available via Ticketmaster.
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Only two months ago, Stray Kids told Billboard the band’s 2024 would be “very different from what we’ve done so far,” with the four-time Billboard 200 chart-toppers’ latest New York trip already proving that to be the truth.
Sitting inside a recording studio owned by their U.S. label, Republic Records, the K-pop sensations’ charisma, candidness and slight trepidation shone through in a laid-back, honest chat to recount their Met Gala debut, just-released collaboration with Charlie Puth, and the anticipation surrounding their upcoming projects.
Reflecting on their Met Gala experience, the members expressed how their initial worries eventually turned into pure excitement. “We didn’t know anything about Met Gala,” Stray Kids leader Bang Chan shares in his affable Australian accent, before adding, “It was a really good experience.” Felix shares that “it was an honor and pleasure for us to show what our team color is like” with their appearance, thanks to Tommy Hilfiger, marking a significant milestone in attending one of fashion’s most prestigious nights out, as they mingled with celebrities like Chris Hemsworth, Baz Luhrmann and Jennie from BLACKPINK.
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Shifting to their first original English single, their collaboration with Charlie Puth in “Lose My Breath” is highlighted as an experience for their team to learn but also share their years of experience in blending musical styles. “We had a lot of freedom to express our opinions,” notes Han, emphasizing the collaborative nature of the project that included Bang Chan, Changbin and himself writing and composing alongside Puth. For the pure-pop affair, Hyunjin says his aspiration is “to show that Stray Kids can do this kind of song” as a testament to their versatility and willingness to explore different musical landscapes.
While SKZ spoke with nervous excitement to Billboard just hours before the release of “Lose My Breath,” the band’s anticipation for their potential new future projects was also palpable.
While details remain under wraps, Bang Chan hinted at the exciting prospects: “If there was a new album, it’s definitely very new, very different yet very genuine and authentic.” The tour — that may or may not have been spoiled by Tommy Hilfiger himself — is also important, and when Lee Know mentions how “there are countries we haven’t been to yet,” he seems to hint toward a truly expansive global trek.
As Stray Kids continue to break barriers and captivate audiences worldwide, the Kids themselves remain grounded and committed to continually improving and leveling up artistry. Like “Lose My Breath,” their upcoming projects all show promise in showcasing an evolving and maturing sound to affirm their status as boundary-breakers in the global music scene. Read the full conversation from Billboard‘s chat with Stray Kids below.
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Welcome back to New York, Stray Kids. It’s great to have you back, and we have to give you a big congratulations on your Met Gala debut. Overall, how was the experience?
Bang Chan: There was a lot happening, but I mean, it was a really good experience. We had fun.
Felix: It was such a huge honor because it was our first time as a team, and to go with Tommy Hilfiger to the Met Gala. Like what Chris [Bang Chan’s birth name] said, it’s such an honor but also a pleasure for us to show what our team color is like. It was incredible.
Bang Chan: Because we didn’t know anything about Met Gala! So, we went in, and then as soon as we got in, we walked up the stairs, and then there was Anna Wintour, Bad Bunny, Jennifer Lopez and Chris Hemsworth. So we said “Hi,” and then Chris was like, “Oh, I know you guys! You guys are two Australians — aww, come here, boys!” He took really great care of us. Baz was there too.
Felix: Baz Luhrmann was there as well. So, we had a nice chat with him. It was very nice, very nice.
Bang Chan: Ben Simmons, the basketball player, who is actually from and born in Australia, he was there. There were a lot.
It was amazing to see all eight of you there, but I’m curious how you got eight invitations for the Met Gala and how you coordinated on the red carpet with your reveal as eight?
Bang Chan: Big thanks to Tommy.
Felix: Yeah, big thanks to him.
Bang Chan: But at the Met, Tommy had a little bit of an idea. Because we have to unveil what was underneath, right? So, we kind of rehearsed how we should show what our outfits were. We did exactly what we had to do and were told to do; it was all right.
I think it was more important than you might realize. But let’s jump to the present with “Lose My Breath.” What’s the significance of this being Stray Kids’ first original English single?
Bang Chan: It is kind of exhilarating if you think about it. But one thing I wanted to point out is, I’m very, very thankful to the members because everyone recorded their parts on point and very good. The English has improved, I don’t know why, but yeah. [Laughs] So, I’m very very thankful to the members but we worked on the song here [in this New York studio], I think it was like the room across. But we had fun because, you know, Charlie Puth is very musically talented so we learnt a lot from him; it was a great experience.
You are so involved in your music, and Charlie Puth is also so involved in his music. How did you find the balance behind the scenes to collaborate?
Han: Since it’s a collaboration, the way we work might be different and there could have been clashes. But in the end, we were very open and Charlie was very open with ideas too. We had a lot of freedom to express our opinions and tried a lot of things So, we balanced it out from the get-go; it was very smooth. And with all these ideas we get from each other, we developed the parts that we wanted to show each other and the parts that we wanted to get closer aligned and eventually finished off the project.
Changbin: I was just really thrilled. There’s the Charlie that I know on social media, on videos or YouTube or whatever, and I think it was he even more than what I’ve seen on YouTube or social media so it was really cool. It was cool. He’s so musically talented, and it’s something that I, myself, want to learn from and want to have in being so versatile when you’re making music.
What are your goals or hopes for this song?
Hyunjin: Since it’s a pop genre-type of song that we haven’t done before, I want to show that Stray Kids can do this kind of song — I want to show the world, STAYs, everyone that we can do music like this. We also have a performance as well, and I want everyone out there to see what kind of performance we’ve prepared this time.
Since it might be a sound people don’t expect from Stray Kids, how do you think about or hope to introduce something new to fans?
Felix: This whole pop genre is very different to us, but like what Chris hyung said, we’re able to record the song and the lyrics perfectly through our own feelings and our emotions, which means we’re really able to express what the song is. And because we’re all experienced in making music and just showing fans what our style is, I think fans will really enjoy “Lose My Breath” as it is.
Bang Chan: It might not seem like a Stray Kids song, but in the end, it is our voices, we did write the lyrics, the melodies and everything as well. But I don’t know what people will think! I hope they can get a hint of Stray Kids in the whole platter.
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I have a theory that “Lose My Breath” is the first taste or connection to the “special album” you teased at the top of the year…
Bang Chan: Um…I think of it as a side quest. “Lose My Breath” might just be a side quest…
I.N is smiling, though!
All: [Laugh]
Bang Chan: What I can say is: If there was a new album, um, it’s definitely, very new, very different yet very genuine and authentic. Because the messages that we want to say through music are all packed inside.
What’s the message you want to share when it comes to “Lose My Breath”?
Seungmin: We just want to appeal that we can, all of our members can sing the pop genre. From the moment we first began recording, everyone has been used to singing [in] like a really strong tone, but this time we try to, what the word in English? We tried to power down and compress — compressed into our natural voices. We tried to tone it down and record with a sound that naturally fit to the pop genre. I think that’s a big difference compared to the last album — I think that it will appeal to STAYs.
Bang Chan: It’s funny because I don’t usually get opportunities now to talk about what we did and everything, but definitely, with “Lose My Breath,” we did try a lot of different vocal techniques while we recorded the song. I hear that especially with Seungmin. Changbin as well. Everyone did their part so good.
Mr. Hilfger did share that you’re preparing a 40-date world tour. Can you share or confirm anything about the tour or preparations?
Bang Chan: He spoiled it on TV…and he spoiled it for us as well. [Laughs] I guess there would be a tour? But we’re still in the preparation process so we don’t know what’s what or don’t know how it’s gonna set out…
Seungmin: Lee Know wants to say something!
Lee Know: There are countries we haven’t been to yet and foods we want to eat while on the tour; touring means we can see a lot of STAYs. I think that’s what I’m looking forward to the most. It’s the chance to meet different STAYs in different parts of the world that is really important. But we haven’t started choreographing or developing the blueprints for the stage yet.
You’re in the moment with this single, but what’s coming up for Stray Kids in the immediate future? Or what message do you have for fans as you start this new chapter?
Bang Chan: [To their team member in the room] How much can we say?
Stray Kids team member: The less you talk, the better!
Stray Kids: [Laugh]
Bang Chan: Well, we don’t want to raise your expectations too much but when we head back [to Korea], it’s going to be late May. We’ve got some preparations for, well, let’s say, I guess a tour. If there’s an album, probably the album. Probably festivals. That’s is, you know, if. I don’t know if it’s true or not,
Han: There is nothing 100% real. We don’t know what’s happening.
Bang Chan: Lollapalooza is something that we’re really looking forward to. The one in Paris was amazing, there were a lot of people in the audience, and now we’re off to Chicago.
I.N: We want everyone to look forward to “Lose My Breath,” but there are a lot of things that are gonna come up and I hope you don’t get too surprised about the things that are going to come.
With just a week to go before BTS‘ RM releases his second solo album, Right Place, Wrong Person, on Friday (May 17) the singer finally revealed the full track list for the 11-song LP. The album (out May 24) described in a release as a collection of “alternative genre-based tracks… that reflect a raw and […]
Kru wants you to level up — and has a crew of heavy-hitting hip-hop stars to help spread the message.
The Mumbai-born, California-raised R&B/pop artist is manifesting dreams on her new single “Masterplan,” crafted by multiplatinum producer Cha Cha Malone and featuring rapper Junoflo. Boasting pop and hip-hop influences from across India, Korea and the U.S., “Masterplan” makes its exclusive premiere on Billboard ahead of its worldwide release on May 17.
Over the slinky production that opens with Malone’s signature “I need a Cha Cha beat, boy” producer tag heard across dozens of hit K-pop and Korean hip-hop tracks, Kru lays out her “master plan” for a path to success: million-dollar deals, luxury items galore and unwavering commitment. Junoflo joins her on the journey with the Korean-American MC delivering an innuendo-filled rap verse showing support for his woman’s goals while still pushing his own.
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Classically trained in opera and the traditional Indian Bharathanatyam dance, Kru mixed her range of musical touchstones for a track boasting universal and empowering themes that can transcend any cultural or gender barriers.
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“Designed with women in mind but welcoming of all genders, this song seeks to uplift individuals by showcasing their talents and perseverance, ultimately earning the respect they deserve,” Kru tells Billboard. “‘Masterplan’ was crafted with the aim of inspiring success and empowering listeners to overcome obstacles.”
Junoflo, a longtime admirer of Cha Cha Malone’s work, jumped at the chance to collaborate. “Writing the verse was light work because Cha Cha’s production makes it easy,” the SoCal star says. “Throughout my career in music, I’ve ran into Cha Cha way too many times, in both Korea and America, and we always talked about working on a record, but timing never seemed to work out. One day, he hit me up out the blue telling me about this song he hears me on, and I just said ‘Bet, let’s run that.’ Turns out it was for this talented artist named Kru, and I’m always for working with dope new artists. Even though I don’t make much music in this style anymore, I do my best to be as versatile as I can and am always open to all genres of music as long as it hits!”
After crafting 2023 hits for his longtime creative and business partner Jay Park, as well as Korean pop and R&B stars like Han Seung Woo and Hoody, Cha Cha Malone says he is “grateful to both Kru and Juno bringing this record to life.”
“I wanted to sound edgy and charismatic with a touch of sexy,” the Seattle native explains. “Definitely a vibe for a commanding artist that is Kru. Her voice, her dancing, [and] her embodiment is just that; it was an effortless fit. Pair her with Junoflo, it further solidifies my intentions with the track! His tone and cadence have the right sauce for a perfect feature.”
Perfectly timed to celebrate AAPI Heritage Month in May, “Masterplan” marks the first of three singles from Kru’s forthcoming EP, titled INEVITABLE, which will be entirely produced by Cha Cha Malone. Meanwhile, Junoflo announced on May 15 that his new album, JUST JUNØ, drops in a few weeks on June 5.
Listen to “Masterplan” below:
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05/15/2024
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Stray Kids staged a takeover of Good Morning America on Wednesday morning (May 15), dropping into the show’s New York studios to take a few questions from fans before busting out a performance of their new single. The first order of business for the eight-member K-pop band was confirming that they are headed out on […]
In the increasingly global K-pop industry, ZICO epitomizes the concept of a multi-hyphen musician after establishing himself as a rapper, singer, songwriter, producer, boy-band leader, television host and label CEO. But the 31-year-old can now add Billboard chart-topper to his resume thanks to his latest single, “Spot!” featuring Jennie of BLACKPINK.
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See latest videos, charts and news
See latest videos, charts and news
Released on April 26 to mark the HYBE artist’s first time dropping a song among the globally focused New Music Friday releases, “Spot!” unleashes ZICO’s latest offering as a hook-heavy, feel-good pop/hip-hop hybrid. Similar to his singles such as viral smash “Any Song” or “Summer Hate” alongside K-pop legend Rain, the playfully buoyant “Spot!” lets the duo bounce through bars to shout out the many meanings that “hit the spot” can conjure.
Trending on Billboard
The collab caught on quickly Stateside, with “Spot!” debuting at No. 1 on Billboard‘s World Digital Song Sales chart, marking ZICO’s first-ever No. 1 on a U.S. Billboard sales chart. It’s Jennie’s second time ruling the chart after her debut “Solo” single did so back in 2018.
“Spot!” sold 1,000 copies in U.S. in its initial April 26-May 2 tracking week, according to Luminate. It also registered 2.5 million official U.S. streams in the same period.
But the impact of “Spot!” was not confined to the U.S. The collab debuted at No. 24 on the Billboard Global 200 chart with 47 million streams and 5,000 downloads, and also earned a No. 8 debut on the Billboard Global Excl. U.S. with 44.5 million official global streams (excluding U.S. activity) in the tracking week, and 4,000 downloads (excluding U.S. sales).
Sharing his reaction to the good chart news with Billboard, ZICO expressed his gratitude, saying, “I feel like a new chapter has opened up for me as a musician.”
Read on for more from ZICO about working with Jennie, how he approaches collaborating for his new music variety show and what’s next.
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Congratulations on the success of “Spot!” It’s your first No. 1 on a U.S. Billboard sales chart. What was your reaction to the chart news?
I feel like a new chapter has opened up for me as a musician. The song’s reach to Billboard, beyond Korea, fills me with immense gratitude. I’m eager to share this joy with everyone who contributed to making this project a reality.
You’ve collaborated extensively in the K-pop world. Is there something particularly charming about Jennie that impresses you?
Everything about her is charming. From vocals and visuals to acting, as well as her sense of professionalism in bringing the song to fruition — it’s all these things combined. But personally, I think it was her professionalism.
How was it filming the music video? It looked like you two were having a blast.
It was our first time getting dressed up and seeing each other in front of a camera [like that]. At first, it felt a bit awkward and funny, so we had a hard time holding back our laughter, but it was these candid moments that were captured on camera for a natural result.
Do you have a favorite Jennie or BLACKPINK song?
I had the chance to peek at Jennie’s to-be-released solo track demos — there were so many good ones.
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I understand you have a lot of respect for the artistic process. You host a new music variety show, The Seasons: Artist With ZICO. How do you approach spotlighting other artists’ work?
I believe my role is to assist the larger audience in comprehending the unique charm of each artist with the most fun and fresh perspective, so I dedicate a lot of effort to this aspect. But most importantly, it’s not solely about music. Rather, it’s about the chemistry, like the candidness and wit, that can come from any moment — I want these moments to be enjoyable little experiences for many people so I really strive to focus on every small second.
It sounds like you’re an observer. Are you seeing or feeling a larger impact with your new song?
I’ve noticed a shift in which more covers, reactions, and challenges [for “Spot!”] are coming from overseas compared to Korea, which differs from my past songs.
Have any new ideas or plans emerged as a result of the achievements or chart success?
Today, after thinking about these questions, I’m starting a kick-off meeting for my next project!