Jay Marciano

Tuesday night’s (Oct. 22) Spirit of Life annual dinner may have been the first to feature a drone light show during cocktail hour, but that was far from the only surprise at the 2024 edition that honored AEG Presents chairman and CEO Jay Marciano.
Though it had already been announced that Elton John would play to help fete Marciano, no one was expecting Celine Dion. Looking luminescent in a gorgeous black gown, the Canadian legend wowed the crowd as she introduced Marciano, whom she has known and worked with for more than 25 years.

“I know that your career has been marked by great accomplishments and has survived its share of great challenges, but it has been marked, above all, by a consistent expression of empathy, she said of Marciano. “In your leadership roles, you have shown such a generosity of spirit, a kindness and understanding of humanity that your legacy seems to be writing itself.”

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Marciano accepted his award in front of an audience of more than 1,200 attendees at Los Angeles’ Shrine Auditorium that included a number of past Spirit of Life honorees, including Irving Azoff, Lucian Grainge, Rob Light, Sylvia Rhone, Don Passman, Jon Platt, Neil Portnow and John Sykes.

From left: John Sykes, President, Entertainment Enterprises, iHeartMedia, Inc., Jon Platt, Sylvia Rhone, CEO, Epic Records, honoree Jay Marciano, Chairman & CEO, AEG Presents, Evan Lamberg, President, MFEI & President, North America, Universal Music Publishing, Alissa Pollack, EVP, Global Music Marketing, iHeartMedia and Rob Light attend MFEI Spirit Of Life honoring Jay Marciano at Shrine Auditorium and Expo Hall on Oct. 22, 2024 in Los Angeles, California.

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Before Dion and Marciano (and John) took the stage, there was the matter of some fundraising and some fun to be had.

Following the cocktail hour, the evening opened with a mockumentary expressing deep skepticism about presenting the Spirit of Life Award to a concert promoter for the first time given how low promoters are on the music food chain, according to many of the film’s participants. The humorous fake doc, which featured Jody Gerson, Azoff, Kelsea Ballerini, Kane Brown, and many more artists and executives, also gave Marciano’s pretend origin story as an accordion player who started in the ‘70s playing with Herbie Hancock and tried to join a pre-Tears for Fears Roland Orzabal and Curt Smith in an outfit called George & The Rockets. Both Tears for Fears members were in on the joke and played their parts in the doc to Spinal Tap perfection.

The evening was hosted by comedian/Saturday Night Life alum Fred Armisen, who moved the night quickly along. He introduced David Blaine, who explained his connection to cancer was a personal one: the illusionist’s mother was diagnosed with cancer when he was 16 and died when he was 20. As he told the story beside a set of his initials that he had set ablaze, he added that “City of Hope is about putting out fires,” and then proceeded to put out the fire by spewing voluminous amounts of water from his mouth as if he had swallowed a fire hose. He also wondered into the audience for two slight-of-hand tricks that left the audience shaking its head in disbelief.

As dinner was being served, a live  auction that included such items as Super Bowl tickets and a meeting with New Orleans native son Jon Batiste, a golden pass to AEG’s tentpole festivals, Coachella, Stagecoach and Jazzfest; and a Wes Lang original work of art, raised several hundred thousand dollars, greatly aided by Universal Music Group chairman Lucian Grainge and former Hipgnosis’ chairman Merck Mercuriadis, each of whom paid $100,000 for custom Rolexes that were originally gifted to Elton John and his band by AEG. Bernie Taupin was on hand to describe the auction items and help up the ante. It was all more money in the coffers of City of Hope, which the Music, Film and Entertainment Industry (MFEI) division has raised more the $160 million for since the partnership started in 1973, said Universal Music Publishing Group North American president Evan Lamberg, who is chairman of the MFEI board. He took on the new role after five years as president of the board, a position now held by iHeart’s executive vp of global music marketing Alissa Pollack, who also spoke about the Duarte, Calif.-based center, whose mission is to cure and prevent cancer, diabetes, HIV/AIDS and other life threatening diseases.

Elton John performs onstage during MFEI Spirit Of Life honoring Jay Marciano at Shrine Auditorium and Expo Hall on Oct. 22, 2024 in Los Angeles, California.

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In his acceptance speech, Marciano joked, “I may be Elton John’s worst opening act ever. As soon as you can get me off the stage tonight, the Spirit of Life will intersect with the Circle of Life.” He then got serious about the music industry’s relationship with City of Hope, which first came to Marciano’s attention when he worked at Universal with Zach Horowitz, whose parents helped build City of Hope. “As a concert promoter, I’ve been on a lot of tours, but when I took the tour of the City of Hope campus in Duarte earlier this year to witness firsthand the comprehensive, compassionate care, it was a deeply moving and powerful experience. I’m reminded that what counts in this life: In this moment when our world is so terribly divided on too many fronts, City of Hope remains the kind of common ground we can all stand on together… Our industry is often maligned for our excesses. We’re loud, we’re narcissistic, we’re showy, but we are also very generous. When the world is facing a crisis, it’s often our industry and the people in this room that step up first to lend a helping hand.”

Marciano introduced John, who called Marciano one of the “four diamonds” in his career, and credited Marciano with his deal to for his 2004 residency at  Las Vegas’ Caesars Palace, which changed the face of how Las Vegas was,”  and also coordinating his farewell tour. “We went out in the sunshine; I didn’t want to go out in the twilight.”

John closed the evening with a loving version of “Your Song,” a tender take on “Tiny Dancer” and an extremely robust, extended performance of “Rocket Man,” that had the crowd on its feet long before the song ended.