italy
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In 2023, the Italian market of recorded music grew by 18.8% YoY, reaching a total of 440 million euros of revenues, according to FIMI (Federazione Industria Musicale Italiana), the organization that represents the Italian recorded music industry. It is the best result ever in the country in the streaming era. Italy is the third biggest market of the European Union, after France and Germany.
It is also one of the most significant growths on a global level, where IFPI reports an increase of 10.2% YoY, reaching 28.6 billion dollars and marking the ninth consecutive year of growth, as per their Global Music Report published today (Mar. 21).
In Italy, like elsewhere in the world, the sector was driven by streaming: it now covers a market share of 65% and its revenues grew by 16.2%, reaching 287 million euros. Premium subscribers reached 6.5 million users (+9% compared to the previous year). The premium segment led the streaming sector, with a growth of 18.4% and 190 million euros in revenues. Overall, the digital segment saw a growth of 15.7%. Only downloads decreased in the segment (-11.8% YoY).
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The physical segment also recorded a growth, positioning Italy as the eighth market worldwide. With revenues of 62 million euros (+14.4% YoY), it covers a market share of 14%. Vinyl sales lead the sector, growing by 24.3%, but even CDs saw an increase (+3.8%).
Performance rights grew significantly (+42.6%, reaching 73 million euros, which positions Italy as the seventh market globally) and synchronization rights saw an increase of 3.5%, reaching 13 million euros.
The flourishing Italian music scene also opened new opportunities on a global level. In 2023, revenues from outside the country grew by 20% (+130% if compared to 2020, the year before Måneskin’s success), for a total royalty income of more than 26 million euros. This was also driven by the digital sector, with revenues growing by 11% to almost 21 million euros.
One of the most remarkable parts of the recent Milano Fashion Week was Missoni’s tribute to its iconic striped style and creative history, which the Italian brand has carried forward with courage and innovation over the decades. That began in 1958 when Ottavio and Rosita Missoni created a provocative fitting at the Rinascente mall in Milan, covering the eyes of the mannequins with colored, striped scarves.
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It is from a harsh comment of that time (“Poor girls, luckily they are blindfolded — if they could see themselves”), that the fashion show of Missoni (“those of the stripes”) began. The models paraded on the catwalk, with the stripes moving in rhythm and appearing to expand on the clothes, dancing from head to toe, contracting and then slowing down.
The purpose is clear, the stripes help to understand it: everything is matched rather than mixed. To underline the models’ steps, Filippo Grazioli, creative director of Missoni, decided to have one long music track specially created by producer Andrea Mangia (aka Populous). Billboard Italy, Missoni’s music consultant and media partner for the show, sat down with Grazioli a few hours before the opening.
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Why did you call this new collection “The Ones of the Stripes”?
Since I arrived at Missoni almost three years ago, I have faced many challenges, both personal and professional. One of the main ones was to fully understand the essence of the brand and make it evolve. I spent a lot of time immersing myself in the archives of the historic Missoni headquarters in Sumirago and establishing a strong connection with the legacy of the company, which is a continuous source of inspiration. Working with such an iconic brand also means balancing respect for its history and the desire for innovation and change. In an unstable context like the one we live in, I wanted fashion to maintain a sense of fun – especially in the case of Missoni’s style, which is very colorful. My idea for the FW 24/25 women’s collection was to pick up Missoni’s old striped style and reinterpret it in a contemporary way.
What innovations do you think you have brought in these three years? On what principles was the concept of this collection formed?
My goal was to bring modernity, contemporaneity, desire, femininity and lightness to fabrics and graphics. In creating the collection, I tried to express a concept of freedom and femininity, playing with a contrast between masculine and feminine with silhouettes that mark the body and lengthen it and strong volumes that envelop it. To me, Missoni represents a style of “bien vivre,” in harmony with the values of “Made in Italy.” I am convinced that Missoni’s code suits many women well, offering a variety of styles that allow each to find their own unique expression.
You have a great passion for music. Who are the Italian singers who fascinate you and stimulate you the most for your work?
I have always wanted to link my work to the Italian and international music scene. Having lived in France for many years, I didn’t know Italian music that much, but when I returned to Italy, I immediately started working with Lazza, Elodie and Mara Sattei on their projects for Sanremo 2023, and then on those of Rose Villain, Emma and Negramaro for Sanremo 2024. The unique aspect of music is that it is borderless. As Missoni, our projects have opened up internationally, with Sabrina Carpenter, Beyoncé, Rita Ora and Suki Waterhouse.
How important is music for the success of a fashion show?
It is essential for its success. Music is the part that creates emotions. It must integrate perfectly with the collection, in order to convey a consistent message. Lou Reed is often my starting point. His songs always inspire me in so many different ways.
It was precisely by talking about “Walk on the Wild Side” that your creative interaction with Populous began. What did you find special about working with him?
He is a very inspirational professional. It was nice to talk to a creative mind who interpreted in music what I wanted to convey in the show. The exciting aspect was that it was the first time he wrote music for a fashion show, and he was excited. Having this type of exchange between creatives is essential.
Have you chosen an Italian artist to underline the sense of “Made in Italy” or do you not preclude collaborations with international artists?
I think it is essential to value Italian artists. We wondered whether to have an Italian voice in the show’s music precisely to emphasize the Italian identity, then we opted for lyrics in English to be able to reach the entire audience. But I don’t preclude myself from collaborating with international artists in the future.
John Richmond is a product of the British resourcefulness that has not stopped leaving its mark on fashion and music since the post-war period. An internationally renowned fashion designer, the fashion press associates him with rock n’ roll and punk, but with his works he embraces all the British musical genres that have influenced the rest of the world.
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He arrived in Italy in the early ’80s after earning a degree in Fashion Design at London’s Kensington University, and collaborated with brands that, in those years, were anticipating trends: Armani and Fiorucci. English individualism, which he himself talks about in the interview, is probably the reason why in 1987 he created the brand that bears his name.
He has a style that still influences international fashion today, thanks to his now iconic jeans model with the writing “RICH.” In the early 2000s, logo mania swept through many other brands.
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John Richmond, however, is not just fashion. Artists who perform with his clothes have included Madonna, George Michael, David Bowie, Mick Jagger, Annie Lennox, Axl Rose, Bryan Adams, Michael Jackson, Britney Spears, Lady Gaga and many others.
What is the song that most represented your youth?
It’s still one of my favorite songs of all time: “Life on Mars?” by David Bowie.
What musical memories do you have from your adolescence?
If you grew up in the early ’70s you can only have fond memories. We went dancing in teenage discos where Northern Soul reigned, a fantastic genre popular in the north of England. In particular, I used to go to the Wigan Casino, a renowned venue at the time. It was all a combination of things: music, clothing, appearance, style, attitude. A poor country can give you opportunities: in those years the youth were very disillusioned. Since then, all the things I’m interested in are driven by music. I grew up in Manchester, a very post-industrial, depressing place, but the great thing was we had some amazing clubs and a great music scene. After punk came new wave and then the New Romantic movement. There were artists for whom style, appearance, clothes were really important. Everyone knows Bowie’s songs, but they also know everything about his style: clothes, hairstyles, accessories, makeup. Bowie wasn’t just a singer: he embodied a powerful style.
Why has the United Kingdom, which sometimes appears to be such a detached country, been able to strongly influence the world of style, also in music?
First of all, we are able to laugh at ourselves, and that’s important. Then we live on an island, so we are completely isolated. When you have nothing else, you are forced to be creative. There were a lot of young people who didn’t have many opportunities. I think they were courageous, because they found within themselves the strength to move forward, not to remain isolated. If I look at other countries, there are great leaders in various sectors and people follow that one model, as if they don’t want to dare. In Italy, for example, there is a well-defined style. In England, if I see someone doing something in a certain way, I will do everything I can to do it better, certainly to do it my way: we English have an attitude for individuality.
As an expert in both sectors, what is the relationship between music and fashion?
I summarize it in one of my slogans: “Punk is an attitude, not a trend.” Punk is now much better known as a fashion style than for music. Punk music didn’t last long, but it never stopped permeating fashion. It came to life in the years when the fashion press was starting to become important. People who knew music well worked there. It was therefore easy to find mutual contamination in those pages. London was the site of these changes. I think of Terry Jones who, with Face and then i-D, was one of the most famous and innovative editors-in-chief. At the end of the ’80s music videos arrived, which had the same impact on the audience that TikTok has today. There was no artist who didn’t accompany his or her songs with a music video. We can therefore imagine the importance of clothes, makeup and hairdressing. In those years, if an artist needed an outfit, he or she would go and get it personally. You didn’t go to artists and say, “Here’s my dress, I’ll pay you to wear it at the Oscars.” Musicians would come to my shop, buy clothes and wear them. I remember funny things: the New Kids on the Block arrived on a small street getting out of a white limousine that couldn’t turn the corner and had to reverse. I worked with people like Depeche Mode, Eurythmics, George Michael. Now we realize that we were lucky protagonists of moments that changed the history of these two sectors: we were in the right place at the right time.
If you had to choose one music artist to best represent you, who would it be?
For me there is no absolute icon. I like to see how my clothes are interpreted by those who buy them. I’d rather think of a style. Rock n’ roll is certainly what has most pervaded my works. But I always want to evolve in line with what music offers: today I look a lot at hip-hop.
When do you listen to music?
Always. I only work with music in the background. I particularly love Gilles Peterson from BBC Radio 6 because he’s always looking for new things. Compared to before, I also changed the listening mode. I used to buy – let’s say – Horses by Patti Smith, come home, lie down in a dark room and listen to it for hours without stopping. Today I prefer to listen to what is offered to me by radio and platforms.
Besides “Life on Mars?”, what are some other songs that you would never delete from your playlist?
I would choose an album, The Dark Side of the Moon by Pink Floyd. Also, a few weeks ago there was an incredible Brazilian song featured on Gilles Peterson’s show. It is “Vento de Mayo” by Seu Jorge, produced by Miguel Atwood-Ferguson. I would add another album: Roxy Music’s debut, that really changed British music. And then the Sex Pistols, who influenced music all over the world.
If you wrote a song, what lines would it start with?
I could make the first line of Patti Smith’s “Gloria” my own: “Jesus died for somebody’s sins, but not mine.” As a boy who grew up in a Catholic context, attending a Roman Catholic school, these words had a strong impact on me. It was a powerful and liberating realization, taking away that sense of having to carry the sins of others on my shoulders.
It was already understood that the songs of Sanremo 2024 were a success in streaming — in Italy and globally. In the days following its release, the “Sanremo 2024” Spotify playlist was the most listened-to playlist in the world, and seven of the top 10 tracks on the platform’s Debut Global chart came from the song contest.
Now that Billboard has updated its Global 200 and the Global Excl. US charts, the picture is even more complete. In the charts dated Feb. 24, four and seven songs from Sanremo 2024 appear, respectively.
The Global 200 includes Mahmood’s “Tuta Gold” (No. 52), Geolier’s “I p’ me, tu p’ te” (No. 91), Annalisa’s “Sinceramente” (No. 95) and winner Angelina Mango’s “La Noia” (No. 110).
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In the Global Excl. US chart, these same songs appear higher up (at Nos. 19, 33, 36 and 51, respectively), followed by three other songs of Sanremo 2024: Ghali’s “Casa Mia” (No. 87), Irama’s “Tu No” (No. 100) and The Kolors’ “Un ragazzo una ragazza” (No. 179).
Data provided by Luminate allows a more analytical look. The company traced the global streaming trends (audio and video) of Sanremo songs during the festival in the 50 most relevant markets worldwide (Italy and the United States included).
From Feb. 7-10 (the festival started Feb. 6 and crowned a winner Feb. 10), the first three positions were constantly dominated — in various orders — by Geolier, Mahmood and Annalisa. Only on Feb. 11 does winner Angelina Mango make her appearance.
Below are the top three positions day by day.
Feb. 7: “I p’ me, tu p’ te” by Geolier (3.4 million global audio and video streams), “Sinceramente” by Annalisa (3 million), “Tuta Gold” by Mahmood (2.6 million)
Feb. 8: “I p’ me, tu p’ te” by Geolier (3.4 million), “Tuta Gold” by Mahmood (3.2 million), “Sinceramente” by Annalisa (2.9 million)
Feb. 9: “Tuta Gold” by Mahmood (3.7 million), “I p’ me, tu p’ te” by Geolier (3.5 million), “Sinceramente” by Annalisa (3.1 million)
Feb. 10: “I p’ me, tu p’ te” by Geolier (3.85 million), “Tuta Gold” by Mahmood (3.78 million), “Sinceramente” by Annalisa (3.3 million)
Feb. 11: “Tuta Gold” by Mahmood (4.1 million), “I p’ me, tu p’ te” by Geolier (4.07 million), “La Noia” by Angelina Mango (3.9 million). These are also the highest figures on a daily basis
Since Billboard launched the two global charts in 2020, the most successful songs of Sanremo have regularly appeared. It has been a constant phenomenon since the 2021 edition, the first in which the Global 200 and Global Excl. US charts were active.
Last year, Lazza’s “Cenere” (No. 68), winner Marco Mengoni’s “Due Vite” (No. 80) and Mr.Rain’s “Supereroi” (No. 97) entered the Global 200. In the Global Excl. US, these songs appeared at Nos. 29, 32 and 42, followed by Madame’s “Il Bene nel Male” (No. 104) and Tananai’s “Tango” (No. 195).
In 2022, “Brividi” by Mahmood and Blanco (who won that edition) came close to the top 10, in 15th position. It was followed at a distance by Irama’s “Ovunque Sarai” (No. 118) and La Rappresentante di Lista’s “Ciao Ciao” (No. 158). On the Global Excl. US chart, those songs reached Nos. 7, 56, and 112, followed by Sangiovanni’s “Farfalle” (n. 112), Dargen D’Amico’s “Dove Si Balla” (n. 126) and Rkomi’s “Insuperabile” (n. 149).
The third night of the Italian song contest saw the new performances of 15 artists, introduced by the other 15 who performed the night before.
The first night of Italy’s 74th edition of the Sanremo Festival was long, despite ending ahead of time. With Amadeus (host and artistic director of the event for the fifth consecutive year), it is normal to stay up late. It certainly must have been more complicated for the rapper Il Tre, who had to wait […]
Kanye West‘s planned concert in Italy will likely not be taking place after all, sources tell Billboard Italy. West, who now goes by Ye, had been planning to perform at RCF Arena (formerly known as Campovolo) in Reggio Emilia on Oct. 27. The show, which was being organized by Italian promoter Vivo Concerti, was never […]
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Kanye West, also known as Ye, is making his return to music soon with a reported collaborative project with Ty Dolla $ign. With reports that the pair will be performing the project at the end of the month, it’s also come out that Kanye West is looking to shop the project to a distributor partner.
As reported by Billboard, Kanye West and Ty Dolla $ign have been hard at work on an album, which remains untitled. The Italian version of the music publication previously reported that the joint concert was slated to happen at RCF Arena in Reggio Emilia but those reports are not confirmed by West’s team. For now, the location remains undisclosed but the outlet added that tickets were to go on sale this past weekend.
Recently, Ye made an unannounced appearance at Travis Scott’s Circus Maximus concert in Rome this past August. West has also spent significant time in Italy over the course of the summer.
The outlet added in a separate report that Kanye West and Ty Dolla $ign are looking for a distribution partner and are considering offers from five unnamed entities according to sources close to the situation. The album was supposed to be released this past Friday (October 13) but it appears that the business being worked out on the backend moved things to a later date.
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Ye aka Kanye West is seeking to throw a concert in Italy, which is drawing the ire of the nation’s World War II veterans over his past comments praising Nazi dictator Adolf Hitler.
According to reports, Ye is currently in the midst of plans to put on a concert in the city of Reggio Emilia in northern Italy. News of the potential concert has caused veterans from World War II who fought against the Nazi regime and Adolf Hitler as well as Italian dictator Benito Mussolini to voice their anger, citing West’s past comments praising Hitler last year.
There has been nothing made officially public, but sources have said that there are negotiations underway to build a giant event stage at the RCF Arena for a show to be held this weekend or the next. Word has it that there will potentially be a crowd of 80,000 fans who will attend, which has further angered the veterans – for historical reasons. The town of Cervarolo, which is 40 miles away from Reggio Emilia, was a key part of the Gothic Line. The Gothic Line was a defensive position by Nazi Germany. Ceravolo was where the Nazis murdered 24 people which included the village priest.
“Someone can be a fantastic singer but then they are also judged by what they say, and West has made some inhumane declarations and with what’s happening in the world today we cannot accept this concert,” said Albertina Soliani, the vice president of the National Association of Italian Partisans (ANPI). ‘We are focused every day with carrying certain values, which are liberty and democracy and then with this we just have to start again from the beginning.
Some have suggested that if West doesn’t get to have a live audience, he might perform and have it available to stream for fans. West has been on an extended vacation in Europe with his wife, Bianca Censori. They’ve been spending time in Italy since August and caused a stir by engaging in sexual activity while vacationing in Venice, leading to them being banned by a water taxi group..
SESAC Performing Rights has chosen the private company Soundreef to manage its offline performing rights in Italy, withdrawing them from SIAE, the Italian collective management organization. Although the EU rights collections market has been open for a decade – the national societies are no longer national monopolies, especially when it comes to online rights – this is one of the larger moves so far. SIAE was founded in 1882 – Soundreef in 2012.
“It’s very rational,” Alex Wolf, president of international of the SESAC Music Group, tells Billboard. “What made us change is, we were very convinced about their IT, their administration and their management.”
This is the first time one of the ten biggest performing rights organizations (PROs) has withdrawn its repertoire from one of the major European societies in favor of a relatively young, private company. Italy is the sixth largest rights collections market in the world, according to CISAC’s data from 2021, the last year for which information is available.
This shows how competitive the rights market is becoming – especially, but not only, in Europe. SESAC is the third-biggest rights collection entity in the U.S., and it is building an international operation – much of it international. Some of this is through MINT, a joint venture with the Swiss society SUISA that manages Soundreef repertoire online in much of the world. Although that deal is completely separate, Wolf says he respected how Soundreef operated.
“You get a good insight into how a company works,” he says.
Soundreef is a Rome-based private company that initially focused on background music, then raised investment money to expand in 2016. It now has 40,000 affiliates, 26,000 of whom are Italian.
“We thought we could create a different system where technology was at the center of the operation,” said Soundreef CEO Davide d’Atri. “That means three things: analytical distribution, where what is played is paid; transparency, and quick payment.”
Analytical distribution essentially means reducing the amount of royalties that are distributed statistically, as opposed to tracked directly. D’Atri says that Soundreef distributes 85% of its payments this way, while some societies pay out as much as 60% based on statistics – extrapolating which songs are played in bars and restaurants by tracking which are played on radio or television, for example.
“Some of the bigger societies are very efficient,” d’Atri says, “but others sit on a lot of money” that can’t be directly attributed to specific rightsholders. Soundreef, he added, is now trying to attract other Anglo-American companies.