investment
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Artist management company In De Goot Entertainment and independent record label So Recordings (part of the U.K.-based Silva Screen Music Group) have partnered to form the label imprint SO In De Goot, Billboard can reveal.
The first U.S. signing to the imprint is Princess Goes, the band fronted by actor and musician Michael C. Hall alongside keyboardist Matt Katz-Bohen and drummer Peter Yanowitz; the group will release its sophomore album later this year.
Bill McGathy
Jennie McGathy
“We have developed a great relationship with Adam Greenup and So Recordings and have major respect for the work they do and their meaningful roster,” said In De Goot Entertainment president/owner Bill McGathy in a statement. “Thanks to So Recordings’ success in the UK and Europe, this new partnership allows In De Goot to strengthen our global footprint and offer new opportunities to our roster and So’s roster in the U.S.”
Adam Greenup
Courtesy of Adam Greenup
So Recordings MD Adam Greenup added, “Bill and his whole team at In De Goot have been our close friends and allies for nearly a decade. We have seen how the team commits and delivers in all areas of North American promotion and beyond. Bill and I had a joint lightbulb moment one morning in his New York office — our roster (old and new) aligned with In De Goot’s weight and influence in the U.S. rock and indie lanes — the fit was just obvious. We would sign, record and promote artists together.”
In De Goot’s current roster includes Biffy Clyro, GWAR, Halestorm and Shinedown, while the So Recordings roster boasts Placebo, Enter Shikari, Band of Skulls and Dinosaur Pile-Up.
Ariana Grande‘s r.e.m. beauty drew a strategic investment led by private investment firm Sandbridge Capital with participation from Strand Equity, HYBE America, Live Nation Entertainment and Universal Music Group. The funds will be used for product innovation, talent acquisition and geographic expansion.
Sony Music Masterworks made a majority investment in Barcelona-based live music and experiential events producer Proactiv Entertainment. Under the deal, Proactiv managing director Nicolas Renna will continue leading the company’s day-to-day operations while working closely with Sony Masterworks president Mark Cavell and Sony Music Spain & Portugal president Jose-Maria Barbat to grow the business.
Music collaboration platform boombox.io, a new company from entrepreneur Tom Chavez, closed $7 million in seed capital. The round was led by Forerunner with participation from Chavez’s super{set} startup studio as well as Ulu Ventures. The funds will allow the generative AI-assisted platform to build out its team, accelerate product development and strike new partnerships. Launched in November, boombox.io allows music producers to store, version and track their music files; collect time-stamped feedback on audio files; communicate via iOS and Android apps; manage splits; and create legally-binding contracts.
Glendale, Ariz.-based VAI Resort announced the VAI Amphitheater, a new 8,000-capacity venue slated to open in 2024. Set against the backdrop of the resort, the venue will offer multiple viewing options, including hotel room balconies, as well as a $40 million stage and state-of-the-art technology. To bring the amphitheater to life, the resort has partnered with live event solutions company TAIT Group and audiovisual company Solotech.
88rising has partnered with Steve Aoki on FLUXGEN, a new creative hub for Asian talent globally. The first release under the new venture is “The Show,” a collaboration between Aoki and Mandopop star JJ Lin.
Music composition system DAACI, which is driven by a suite of AI tools, acquired fellow AI music technology companies MXX and WiSL. Founded by Dr. Joe Lyske, DAACI uses dynamic music AI that allows artists and composers to tailor compositions for specific uses in gaming, digital worlds, XR or VR experiences.
Amplifyd, an auction platform and marketplace for the music industry, launched out of beta and announced a partnership with Insomniac Events, with which it hosted a series of charity auctions at Insomniac’s 2023 EDC festival in Las Vegas that featured participating artists Marshmello, Armin Van Buuren, Yellow Claw and Deorro.
Tokyo-based virtual live music event platform Vark raised 1 billion yen ($7.2 million) in Series C funding through a third-party allotment of new shares to SBI Investments and NetEase Games, in addition to existing investors JAFCO Group, Mitsubishi UFJ Capital and ANRI. The funds will be used to strengthen the company’s product development system, develop new businesses and more.
Myxt, a collaborative workspace for audio creators, partnered with AI stem separation platform AudioShake under a deal that will allow Myxt users to utilize AudioShake’s source separation tool, create stems, and export them for opportunities in content creation, synch licensing, mixing and more.
AI music analysis and recommendation platform Cyanite acquired aptone, an AI-based service that allows music producers to classify and search samples. Aptone founder Johannes Giani will join the Cyanite board as director of information technology, helping Cyanite develop its technology and continue enhancing and expanding the offering for Cyanite’s international customers including BMG, Pond5, APM Music and RTL. The acquisition allows Cyanite to increase the accuracy with which it analyzes and tags samples. Both Cyanite and aptone are based in Germany.
Independent dance music label Armada Music said on Thursday it acquired the master recording rights of Detroit techno forefather Kevin Saunderson‘s KMS Records and Russian DJ ARTY to launch its new music investment fund focused on dance music.
The fund named BEAT–which stands for Best Ever Acquired Tracks–launches with $100 million in debt and financing from Pinnacle Financial Partners, which Armada says will be deployed over the next two years.
Launching into the redhot music IP investment market, Armada’s BEAT aims to capitalize on investments in a genre that has so far gotten less attention than others, like pop and classic rock.
A growing number of funds have launched in the past 18-months focused on genres like indie, Latin music and production music, aiming to use in-house expertise on a specific genre to find ways to make catalogs generate greater returns for the artists and rights holders.
“BEAT is in a unique position to add relevance to those tracks through creative additions, best practices in exploitation setup, and marketing methods and communication channels within the bigger (Armada) organization,” says Armada Music chief executive Maykel Piron.
BEAT says it is focused on acquiring catalogs that fall under the category of dance, including subgenres like techno, house, electronic dance music (EDM) and others. EDM alone is estimated to present a $9.5 billion market opportunity, growing to more than $20 billion in the next decade, according to a report by research firm Future Market Insights.
“We are seeing folks who are trying to be smarter, and one way to do that is to arbitrage certain genres,” says Matt Rosenberg, head of media finance at Monroe Capital. “It unlocks the investment ecosystem for more artists.”
Attached to Armada, BEAT will tap into the genre’s leading record label for “data on trends, creative resources, exploitation models (and) new artists,” Piron says.
“We are in a unique position in that we know everything on older catalogs since we have built one over the last 20 years through Armada,” Piron says. Armada has acquired catalogs from artists and dance labels, including Midtown Records, United Recordings and Combined Forces. “BEAT has 100% control over the exploitation and re-exploitation of the acquired catalogs.”
Saunderson made his name with a string of eight Top 10s between 1988-94, including “Good Life,” “Big Fun,” “Ain’t Nobody Better” and “Do You Love What You Feel” and others. The catalog of KMS, which Saunderson helped found over 30 years ago, includes Saunderson’s “Good Life” and “Big Fun,” recorded with Inner City.
“In the post-COVID period, we are seeing a huge revival of 90’s dance. Sometimes younger audiences don’t even realize they are dancing to 30-year-old tracks,” Piron says.
With a catalog of newer hits, ARTY is known for dance tracks “Sunrise,” “Save Me Tonight,” “Craving” and “Take Your Time” from between 2018 and 2021. Based in Los Angeles, ARTY has also produced and remixed songs for Skrillex, Armin van Buuren, Halsey and others.
Position Music has sold a significant minority equity stake in itself to Vesper Company, a private investment firm founded in 2021 by executives formerly involved with a company that invested in Kobalt Music. In addition, Position Music has a new revolver credit facility from Pinnacle Bank. Terms were not disclosed for either deal.
Founded in 1999 by CEO Tyler Bacon, Position Music has a 40-person staff and occupies a 15,000-square-foot facility with office space and two recording studios, with four more studios currently being built. The company, which started as a synch music house, now consists of music publishing, a record label and a small artist management operation.
“I am excited to be partnering with the Vesper team as we enter this next phase of growth,” Bacon said in a statement. “With Vesper’s investment and strategic experience paired with our new credit facility from Pinnacle Bank, we are well-positioned to substantially build on the foundation we have built for 24 years.”
According to the company, Position Music’s publishing roster includes RIAA platinum-certified songs including Em Beihold’s “Numb Little Bug,” grandson’s “Blood // Water” (double platinum) and Judah & the Lion’s “Take It All Back,” along with gold-certified songs including Rotimi‘s “In My Bed” and Sueco’s “Paralyzed.” Its roster includes songwriters and/or artists such as Kid Bloom, Welshly Arms, Fantastic Negrito, Layto, Ryan Oakes, Blackway, 2WEI, TeaMarr and Judah & The Lion.
Position Music says the songwriters and producers it represents have written or produced songs for such artists as Avril Lavigne, Dua Lipa, Blink-182, Travis Barker, iann dior, Pop Smoke, Machine Gun Kelly and Avicii. Moreover, the company says it has recently completed joint ventures with Big Noise Music and Champagne Therapy Music Group. Position Music provides its own administration in the United States, while Kobalt serves as its international administrator.
Vesper was founded in 2021 by David Caro, Shamit Grover and Raj Gopal, formerly with MSD Partners. They were involved in that firm’s purchase of a minority stake in Kobalt Music Group, first made in 2014.
“For over twenty years, Tyler and his team have shown a strong commitment to serving artists and songwriters and helping them reach the next level of their careers,” added Gopal in a statement. “We’re excited to support the continued growth and evolution of Position Music.”
According to SEC filings, Vesper has raised at least $36.5 million in selling securities since its founding, although that appears to be related to another Vesper investment: its acquisition of New England Marine Monitoring. That investment, like its stake in Position Music, is apparently part of its investment strategy of partnering with companies that the firm can help scale through providing “strategically aligned capital and active support,” according to its website.
“Few independent music companies today can match Position Music’s scale, track record, and depth of synch and creative services,” Vesper’s Caro said in a statement. After his involvement with MSD Partners — but before the formation of Vesper — Caro served as head of corporate development at Kobalt, according to his LinkedIn profile.
With its new investment partners, Bacon tells Billboard that Position Music will organically expand by signing another 15 artists to its label roster in the near future and another 20 or so songwriters and/or producers in the next few years. Moreover, it will continue to selectively acquire current music assets, mainly in the pop and hip-hop genres; it recently completed two such buys in deals that included going-forward songwriting contracts. Bacon says the company is also open to doing more joint ventures.
As for investing in legacy music — a preferred asset class for most institutional investors — Bacon says the company’s financing is currently not set up to accommodate that type of investment strategy, though he doesn’t rule out making such investments somewhere down the line.
Position Music was represented by Shot Tower Capital and Reed Smith. Vesper Company was represented by Drummond Woodsum and Greenberg Traurig.
In other Position Music news, Bacon announced that vp/head of A&R Mark Chipello, vp/head of synch Emily Weber and vp of A&R and gaming Jake Versiuis have been made partners at the company.
Tyler Bacon (second from left) with his newly announced partners at Position Music: Jake Versluis, Emily Weber and Mark Chipello. / Mallory Turner
Multimedia Music secured a $100 million investment “uplift” from its group of investors and lenders, including Metropolitan Partners Group, Bardin Hill, Pinnacle Bank and Regions Bank, according to a press release. That grows the company’s total funds raised to $200 million. Multimedia Music also announced a deal to acquire the catalog and income streams of Emmy-winning composer Sean Callery (Homeland, 24, Bones). Launched in 2022 and led by music industry veterans Phil Hope and James Gibb, Multimedia Music with the goal of acquiring catalogs of film and TV music rights from production companies, composers and other rights holders. The company says it has so far spent over $120 million on acquisitions, including the catalog of film composer James Newton Howard and the film music library of STX Entertainment, which it purchased in February.
Reactional Music, a startup specializing in music personalization for video games, licensed the catalog of Merck Mercuriadis‘ Hipgnosis Song Management. Reactional owns patented technology that allows any music to be brought into a video game, where it reacts live to various elements in the game, including visuals and sounds — thereby creating a “personalized” experience for gamers. Reactional tracks all music use across the platform, while its Reactional Engine does not alter, mix or edit the music master. It previously partnered with Tuned Global, Musiio and Blokur for music delivery, consistent tagging and rights management of all music and sounds. “The intersection of games and music is incredibly exciting,” said Reactional Music president David Knox in a statement on the Hipgnosis deal. “Commercially it presents opportunities for both industries with in-game purchases; creatively it is compelling for artists, composers, and games developers to work more closely. And it’s not just new game releases. Reactional’s platform enables curation and personalisation of music in existing games franchises as part of a seasonal refresh.”
Chrysalis Records signed a global agreement with Secretly Distribution that covers all physical and digital distribution for the label’s frontline releases moving forward, including new projects from Laura Marling, Emeli Sandé, Ben Harper, William The Conqueror, The Wandering Hearts and more. The first release under the deal is The Endless Coloured Ways – The Songs of Nick Drake.
Digital electronic music store Beatport struck a partnership with blockchain network Polkadot to launch Beatport.io, a digital collectible marketplace that will bring “electronic music culture to Web3,” according to a press release. Developed and designed in collaboration with Define Creative, Beatport.io will launch on Aventus, a Web3 solutions provider in the Polkadot ecosystem. The new platform will allow record labels and artists to create and sell digital assets and engage with fans. In addition to the launch, Beatport and Polkadot will collaborate on 10 events over the next 18 months, each held to celebrate the launch of a new NFT collection accessible via Polkadot-integrated wallets. The events will be produced by Beatport and “take place alongside major music and Web3 events,” according to the release.
The Orchard acquired Above Board, a dance and electronic music distribution and artist/label services company. Under the deal, Above Board’s roster will have access to The Orchard’s full suite of distribution and artist and label services. Above Board founder/managing director Dan Hill will report to The Orchard managing director Ian Dutt as he continues signing and developing global dance/electronic talent for the label. The Above Board team is now based in The Orchard’s U.K. headquarters. The Orchard’s roster of dance labels also includes Liquid State/Dimitri Vegas, Amtrac, TMRW Music Group and Rose Avenue.
Recently-launched live events company LiveCo acquired faith-based concert promoter Transparent Productions, which works with Christian and gospel music artists including Phil Wickham, CeCe Winans, Casting Crowns and For King & Country.
The Warner Music Group/ Blavatnik Family Foundation Social Justice Fund bestowed a $150,000 grant to Janelle Monáe‘s nonprofit, Fem the Future, which has a mission to create opportunities for under-resourced girls and non-binary youth of color in music, the arts and education. The grant will serve as a pilot for a longer-term collaboration between the two organizations. “This grant will enable Fem the Future to scale up its programming; elevate the power and brilliance of Black girls and non-binary youth; and ensure greater access to life-changing opportunities,” said Warner Music Group/ Blavatnik Family Foundation Social Justice Fund executive director Lorelei Williams in a statement.
Universal Music Central Europe partnered with Web3 music company Centaurify. Under the deal, Universal Music Central Europe will release a series of exclusive, limited-edition collectibles celebrating its artists’ achievements. As streaming numbers grow for artists included in the collection, the collectibles will “evolve,” according to a press release. The collectibles will also grant pre-sale access to future collectibles in the series as well as access to exclusive releases from artists. The first wave of collectibles will be available this year in Norway and Sweden, with more countries to be announced soon.
The U.K. office of digital music company Believe signed a long-term label solutions partnership with drum and bass label Hospital Records for Believe’s new b:electronic imprint. Believe will distribute Hospital’s entire catalog of more than 5,300 tracks to its global network of DSPs while offering audience development services to support growing Hospital’s international reach, including video channel management and strategic support from dedicated genre specialists on Believe’s label management and DSP editorial and marketing partnerships teams. Upcoming releases to be distributed under the deal include albums from P Money x Whiney, Metrik, Hugh Hardie and Flava D. Believe also boasts partnerships with other electronic labels including Metalheadz, Shogun Audio, Cr2 Records, Greco-Roman, Knee Deep in Sound and Southern Fried Records.
Warner Music Czech Republic renewed its partnership with and invested in local hip-hop label Mike Roft to help expand its roster’s global reach. Under the deal, Warner Music will become the sole distributor for Mike Roft’s roster, including Czech superstar Calin — also a shareholder in the company alongside fellow Czech artist D-Kop and video director/graphic designer Radim Zboril. All three will continue to lead Mike Roft as an independent label. Mike Roft is also home to artists including Conspira, KOJO, Indigo and STEIN27.
Voyage, a talent consultancy founded by music executive Spencer Moya, has been acquired by digital-focused talent management firm Select Management Group. In partnership with Select, Voyage will now expand its offerings to encompass artist management services across music, TV/film, creative and fashion. The Los Angeles-based Moya will continue running Voyage as a standalone enterprise within Select.
ASM Global and Frost Bank struck a multiyear deal that names Frost as a founding partner for San Antonio Boeing Center at Tech Port. As part of the agreement, Frost is now the official commercial banking partner for the 130,000-square-foot convention center, which has renamed the premium lux level at the arena as Frost Club.
Independent sales, marketing and distribution company Republic of Music signed a global delivery services deal with distribution management platform Labelcamp. Republic of Music’s label partners — including City Slang, Full Time Hobby and Ghostly — can now upload new releases, manage their catalogs and access daily trend analytics from Labelcamp’s white-label dashboard, while the company’s operations and marketing teams are using Labelcamp to manage release submission from partners and ensure their delivery to DSPs. Labelcamp’s other partners include [PIAS], Because Music, Concord Music Group and Ditto Music.
MUSIC, a holding company co-founded by SONGS Music Publishing founder Matt Pincus, has invested in LVRN (Love Renaissance), the Atlanta-based label and management company behind R&B recording artists Summer Walker, 6lack and BRS Kash.
The investment values LVRN at more than $100 million. Pincus declined to reveal the amount of the investment but disclosed to Billboard that he’s invested a total of $80 million across four deals — including Kobalt, U.K.-based ticketing company Dice and Mayk.it, an AI generative platform — in amounts ranging from $10 million to $40 million. The size of the LVRN investment is “over the midpoint of that range,” he says.
LVRN is expected to use the new capital to expand benefits and programs for its employees while continuing to expand internationally, with a focus on the U.K. and West Africa.
LVRN was founded in 2012 by Georgia State University students Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun. Its management clients include dvsn, a Toronto R&B duo signed to Drake‘s OVO Sound label. LVRN’s label is distributed through Universal Music Group’s Interscope Records. It also has a publishing partnership with Warner Chappell Music.
Pincus says he was attracted to LVRN for its combination of youth and experience. “They’re just really good,” he says of LVRN’s founding team. “Young and seasoned is really hard to find.” The co-founders, who were joined by former Capitol Music Group executive Amber Grimes as executive vp/gm in 2022, have built solid relationships throughout the industry, he adds. “They’ve done a good job at championing their artists but also getting people to champion them because they’re good people.”
Pincus’s MUSIC, a joint venture with merchant bank LionTree, with additional backing from JS Capital Management and Schusterman Family Investments, raised $200 million in May 2022.
Previously, Pincus founded SONGS Music Publishing, which was acquired by Kobalt Capital for a reported $160 million in 2017.
Balogun cited Pincus’s entrepreneurship as a crucial factor in his involvement with LVRN. “His hard-earned expertise makes him a very valuable resource for LVRN and we are so fortunate to have him play a role in our continued expansion,” he said in a statement. “This infusion of capital will empower us to continue to expand our operations globally and support local Black-founded businesses as we do so.”