Indie Record Store Profile
When Home Rule Records owner Charvis Campbell got a cold call from the Office of the Vice President of the United States on May 3, 2023, he felt the way most people would have when confronted by the same scenario: perplexed.
“It felt like an interview, like a background check,” Campbell tells Billboard. “When we were done, I was like, ‘Wait, this is kind of weird.’”
But the calls continued. Next, VP Kamala Harris’ representative asked if anyone from the Uptown Washington, D.C., record store would be in the shop that day and mentioned that someone from the office might stop by. Then, Campbell got another call from a different representative who strongly suggested he stick around. The next thing he knew, the Secret Service came to inspect the 2,700 sq. ft. independent record store — and then the vice president followed.
With a swarm of press around Vice President Harris, Campbell tried to help her around the store by asking what she might be interested in. “I’m like, ‘Okay, you want to talk about Coltrane?’ and she was like, ‘No, I want Mingus.’ She was looking for the real jazz,” says Campbell. “She had that keen sense to want some real hardcore music.”
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On May 9, Harris posted a video on Instagram that showed her walking away from HR Records — which specializes in used jazz, soul, R&B, funk and more — with three vinyl records: Charles Mingus’ Let My Children Hear Music (“one of the greatest jazz performers ever”); Roy Ayers’ Everybody Loves the Sunshine (one of her “favorite albums of all time”); and Louis Armstrong and Ella Fitzgerald’s “beautiful” collaborative 1959 album, Porgy and Bess.
“It was one of those things that wasn’t planned,” says Campbell, adding that Vice President Harris asked about the challenges of running his small business and engaged with several people who happened to be in the shop. “It was very unexpected, but sincere in the sense of her enjoying the music and wanting to learn more about the shop.
“For me,” Campbell adds, “it was, ‘There’s a lot of other places you can be right now, but the fact that you took the time says you’re supportive of small businesses, but also of our shop.’”
After Harris’ visit and her subsequent clinching of the Democratic nomination for president, Campbell says there has been a notable increase in HR’s social media engagement, and out-of-town visitors will stop by to take a photo where Harris once was. It’s been a boon for one of the rare Black-owned record stores in the country (Campbell estimates there are only about 20 to 30 across the nation), not to mention for such a young establishment.
Campbell and his business partner Michael Bernstein opened HR Records in 2018 with no music business experience between them (though Bernstein had worked as an independent musician many years prior). Campbell had been driving up to Baltimore from D.C. on a regular basis to purchase vinyl from the small independent shop East-West Records until its owner, Bill Coates, informed Campbell the store would be closing for good.
“I would tease the owner and say, ‘Hey, if we bring this to D.C., we’ll make some money,’” says Campbell. “Being the wise sage that he was he said, ‘No, you don’t want to get into the record business.’”
Undaunted, Campbell bought Coates’ entire collection and quickly realized he needed to do something with it. Initially, the collection went into the back of an antique shop for about six months, before Campbell and Bernstein landed on a location for HR Records. In 2018, they opened their doors on 702 Kennedy Street NW and began selling exclusively used vinyl.
Kamala Harris shops at Home Rule Records with ownwer Charvis Campbell in Washington, DC, on May 3, 2023.
MANDEL NGAN/AFP via Getty Images
HR Records does not lack for inventory, with thousands of records packed into bins and decorating the walls. (“Too many to count,” says Campbell.)
In addition to vinyl, the store carries CDs and merch that each account for roughly 10% of its inventory. The other 80% is a curated collection of rare and used jazz, soul, reggae and African music records. While the store has participated in Record Store Day, Campbell found it overwhelming for such a small and niche shop. “I would prefer to have that ‘68 Blue Note on the wall as opposed to the reissue of it,” he says. “The reissue sounds great, but I’ll go for the original any day.”
To fill the crates with rare vinyl, Campbell has had to develop relationships with a lot of private collectors, which he considers the hardest and best part of his job. “Once we sell that amazing Sun Ra or Coltrane or Eric Dolphy record, it’s gone,” Campbell says. “That’s what I think [Coates] was getting at. It’s going to take time and effort to build up a place where people feel comfortable giving you their records so that records are coming in the door.”
It has taken years for Campbell to acquire many collections, but he says the effort has been worthwhile. Developing those private collector relationships has led to even greater opportunities, like creating The HR Music and Film Foundation, which was born from COVID-relief work the store did for musicians by hosting gigs at the small stage in the back of the shop, filming them and promoting the videos and artists on their social media. After roughly 15 shows, the HR team realized they could get more support if they formed a not-for-profit organization.
Today, the HR Music and Film Foundation produces live musical performances, concerts, film screenings and festivals. It also educates youth in the community through workshops, classes and hands-on experience, allowing them to develop confidence and skills in music production, audio production, filmmaking, photography and graphic design. The foundation’s first project was a documentary on Black Fire Records, a Black-owned independent jazz label that started in D.C. in the 1970s. In support of the film, the foundation launched a local outdoor festival with live music and an evening screening of the documentary in 2022. The third annual Home Rule Music Festival took place in June and the documentary aired on PBS in 2023.
“When I think of the work we’ve done now with our foundation and the documentaries,” says Campbell, “It’s about using the medium of film combined with music which is so powerful in terms of being able to tell stories and educate people and educate our community.”
More in this series: Grimey’s in Nashville, Tenn.; Twist & Shout in Denver, Colo.
Like a lot of independent record shops, Nashville-based Grimey’s New & Preloved Music and Books sometimes offers giveaways for customers, with prizes such as tickets to local shows and vinyl pressings. But given its location in the creative hub of East Nashville, Grimey’s co-owner Doyle Davis says those giveaways have led to some unusual moments.
“We’ll take a picture of the winner and tag them on social media when they pick up their prize,” Davis tells Billboard. “One time, we posted a photo of a guy showing off his prize — and [rock icon and former Led Zeppelin lead singer] Robert Plant was walking up the aisle right behind him. When we posted that [photo], all the comments were like, ‘Robert Plant photo-bombed your guy.’”
Grimey’s has been a hotspot and refuge for music lovers — celebrity or not — for 25 years. The East Nashville store is Grimey’s third location: it was launched in 1999 in Nashville’s Berry Hill area, before moving to 8th Ave. S. and finally to its current location at 1060 East Trinity Lane in 2018.
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“John Prine used to shop here regularly, especially at our old location. We were right down the street from [meat-and-three restaurant] Arnold’s, where he would get his meatloaf every week,” Davis recalls, also noting artists such as Kacey Musgraves and Emmylou Harris stopping by Grimey’s over the years.
Grimey’s is housed in a former Pentecostal church that offers a homey vibe, with stained glass windows; arched, wooden ceilings; a performance stage (Davis remodeled the area into a space for more intimate musical performances); and two floors filled with vinyl, CDs, books and more. The 4,000-square-foot space continues to be an essential component of Nashville’s music community, with Davis estimating that roughly 70% of the store’s sales come from vinyl, with the other 30% coming from books, CDs, DVDs, etc.
Based in the heart of East Nashville’s creative community, the store counts Americana as its best-selling music genre, with the store’s best-selling artists being Jason Isbell, Musgraves and Sturgill Simpson.
“We recently did a signing with Kacey and her [2024] Deeper Well album and it was the only signing she was doing for the whole album release cycle,” Davis says. “We had over a thousand people and she signed for four hours. That was the most records of a single new title that I’ve sold in one week. Jason Isbell was my previous record at 850.”
Grimey’s
Courtesy Photo
Davis co-owns Grimey’s with the store’s namesake and founder Mike Grimes, who launched the store in a small Berry Hill-area home. In 2002, Davis, who had been an executive at another Nashville record shop, The Great Escape, joined Grimes as a co-owner. At the time, Davis suggested that they focus on selling new vinyl.
“Nashville had great record stores. The Great Escape was a great record store, but it was all used [records],” Davis says. “If people wanted new records, they either mail ordered them or you bought them at Tower Records. Tower had a pretty lame selection, in my opinion, at the time, and it took them forever to restock something if they sold out of it. Being a real record store guy my whole life, I just thought, ‘There’s a niche we can fill here. We’ll carry all the cool indie music the chain stores don’t carry.’ We really centered on new vinyl, and this was when Steve Jobs had just opened the iTunes store, Napster was on the wane, and they were finding new ways of legally selling digital music — everything was gravitating to no physical media.”
In 2004, Grimey’s relocated to the 8th Ave. S. location, where it quickly became an indie music hub. The live music venue The Basement (founded by Grimes) was located downstairs, while the building at the time also served as office space for Thirty Tigers and indie radio station WXNA. As Grimey’s expanded on 8th Avenue, they leased the building next door and opened the bookstore Grimey’s Too.
At the same time, Grimey’s began supporting artists through in-store performances that allowed bands to promote their new records. In 2008, rock band Metallica recorded the album Live at Grimey’s at The Basement before their performance at Bonnaroo Music Festival.
“We carried it for 10 years until it went out of print,” Davis recalls, also noting that Nashville resident and Americana luminary Isbell once played a show in the back parking lot of Grimey’s, with more than 1,000 people in attendance.
“[Jason] did an in-store performance with us for every solo album he ever released until the pandemic hit, and he wasn’t able to do that one,” Davis recalls. “We had The Black Keys early on when they were still playing clubs. Years ago, the band fun. did an in-store, and then Black Pumas did an in-store performance, and six months later they were huge and on the Grammys. I had always hoped we would get Wilco to play here, and they finally did in November 2019, right before the pandemic.”
After the landlord did not offer Grimey’s a long-term lease on the 8th Ave. location and noted the building would be put up for sale, Grimes and Davis knew they needed to scout a new site for Grimey’s, which led to its current location.
“My real estate agent showed me a photo of the building and it was the right size, it was beautiful, and it was affordable,” Davis recalls, noting that he did have some concerns at the time about relocating to East Nashville, where the area was already home to at least two other record shops, The Groove and Vinyl Tap.
“What I hoped might happen seems to be what happened: that the customers coming over to East Nashville to visit our store would also visit the other stores,” Davis says, noting that in the ‘90s, he visited London’s Berwick Street, which was known as “Record Road” for its large number of record shops. “Each store had its specialty and if you’re an omnivorous music fan, you would hit all the shops. I know from talking to folks that on Record Store Day, for example, lots of people will hit Grimey’s, Vinyl Tap and The Groove, because we’re all in the same neighborhood.”
Paramore + Doyle & Grimey
Courtesy Photo
While streaming rules the modern-day music marketplace, vinyl has seen steady growth over the past nearly two decades, something Davis attributes to the popular Record Store Day that started in 2007. Grimey’s focuses on buying from original source distributors but also uses one-stop distributors, with Davis estimating the shop has approximately 12,600 new vinyl records and 3,000 used records.
“By 2010 or 2011, we were seeing 30% and 35% increases year over year — and that’s broadly, not just in my store,” he says. “Vinyl was back, but it wasn’t mainstream at the time.” Since the pandemic began, Davis says vinyl has “reached a whole new tipping point,” nodding to pop artists such as Taylor Swift and Olivia Rodrigo moving large numbers of vinyl units.
“We’re selling tons of Taylor records and Olivia. For a while, we couldn’t keep enough Harry Styles records in stock,” Davis says. “That’s new to me. We’ve got high school kids coming into the store. We’ve always had some percentage of college students, the early adopter kids. Vinyl was seen as a hipster thing for quite a while, but I don’t see anybody looking at it that way. If anything, it’s seen as a pop trend.”
While Davis does acknowledge commerce challenges in pricing and direct-to-consumer sales, he sees indie record shops as an enduring part of the music ecosystem.
“If you can only afford one record a month, just due to prices, then even the used ones are not cheap,” Davis says. “You’ve always had the dollar bins, but records that were straight to the dollar bin previously are sometimes $5 records. I also see the direct-to-consumer initiatives, but we’ve faced that pretty much most of the way. And there’s an experience in a record store you can’t get online — it’s a physical space, with like-minded people; I love watching my employees interact with customers. If you’re really into this culture, there’s nothing like an independent record store, as far as experience goes.
“Vinyl never went away and it’s here to stay. I do believe that,” Davis says of the future of the format. “We’ve seen steady growth now for well over a decade, and it’s already moved into a new generation. Now you have kids [buying vinyl] whose parents did not grow up with vinyl — their parents were CD and digital natives. Vinyl is a way to slow down. You get the lyrics, the inserts, the art — the artist’s whole vision.”
Next Store: Twist & Shout in Denver, Colorado
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