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Indie pop

“My first few albums were all leading up to this in my mind,” says the English artist known as Rex Orange County, speaking of his intimate yet musically fierce forthcoming album. “This is exactly what I’ve always wanted to make.”

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Aptly titled The Alexander Technique, out Sept. 6 on RCA, the album does indeed feel like a defining work. Rex (born Alexander O’Connor) started the project back in 2020, around the same time he was crafting his third album, Who Cares?, on which he worked almost exclusively with Dutch musician and songwriter Benny Sings.

For Alexander, the 26-year-old artist took an entirely different approach. Enlisting his “two best friends,” Jim Reed and Teo Halm, Rex welcomed more collaborators than ever before – particularly musicians, including bass player Pino Palladino, keys players Cory Henry, Finn Carter and Reuben James and pedal steel guitarist Henry Webb-Jenkins. “Particularly those first couple albums I was very like, ‘Please don’t touch this, I know how it should be,’” says Rex. “This was the first time that I had different people’s ideas flying around – and way more songs.”

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Eventually, he realized that Who Cares not only had to be released first, but that The Alexander Technique deserved much more time, saying it “was more ambitious as a whole.” As a result, the artist has emerged with his longest album yet, boasting a tracklist of 16 songs compared to his usual 10. “I never did that before,” he says of the “intense” experience – describing what sounds like a thorough emotional purge. “That’s why it’s the technique.”

“I had this weird thing for the first three years of my career where every song that came out was every song I’d ever written,” he continues. “I had no reason to create one that wasn’t gonna [make it]. I thought it would just confuse me. Which, I’ll admit, it does. But [this album] has evolved so much over such a long time. The deeper you dig, the more you find.”

Since the release of his critically acclaimed debut album, Apricot Princess, in 2017 – which established Rex Orange County as a brutally honest songwriter and well-versed musician – his formulaic approach to album building has worked just fine. His 2019 project Pony debuted at No. 3 on the Billboard 200 and placed him at the forefront of a generation that blended indie alternative-pop with raw writing. 

And while Who Cares? (which debuted at No. 5 on the tally) took bigger pop swings to support its more positive lyricism, Rex assures that The Alexander Technique is where his more emotional writing from that period of time ended up. (In the fall of 2022, the artist pleaded not guilty to six charges of sexual assault; by that December, all charges were dropped.) “It felt like this album was maybe more of a diary entry – what I was getting into and the level of emotional depth,” he says. 

Elsewhere, there’s a personal favorite, “Guitar Song,” which was the first track he made with Reed and Halm. (“The way it sounds is pretty much the way it sounded on the day we made it in 2021 – it’s free and the ending is mental,” he says). He calls “Look Me In the Eyes,” on which he collaborated with James Blake, “the most heartbreaking song I’ve ever heard.” And on standout “Therapy,” he speaks of entering the industry at 17 and therapy at 22 – “and no, I don’t regret a thing,” he sings. “I came up, I fell down, and then I found peace.”

Despite the lengthy runtime, clocking in at just over 50 minutes, Alexander is a masterclass in being succinct, with its opening song “Alexander” – the first song Rex wrote for this album – as the most perfect example. On the near-five-minute song, Rex speak-sings over the piano, as if filling time in between songs at an intimate, dim-lit jazz bar. (Stevie Wonder is a favorite of his.) 

“It was written quite quickly, and that doesn’t always happen for me,” he says of the song, in which he recounts the true story of a frustrating visit to the doctor’s office in 2019. While there, he complained of ongoing back pain, only to be told it was more likely stress and anger and an unsettled mind that was causing him to hurt. “In a weird way, I feel like maybe he was right/I may be using my back pain to distract from the pain of life/Feel it all externally when really it’s just inside,” sings Rex.

“I don’t want a whole album of five-minute stories of me talking over piano, but I do want every song to feel this concise and thoughtful,” he says. “So I was setting myself up for quite a task.”

Ultimately, “Alexander” helped set the tone of the entire album, down to its double entendre of a title. While there is an Alexander Technique – known to help with inner balance, both mentally and physically as a focus of the practice is posture – Rex says that writing this album was what ultimately made him stronger in the end. “As much as I really do still have terrible posture, it was more so being honest – that’s my actual Alexander Technique,” he says. “Me being myself rather than Rex Orange County.”

He plans to translate that shift to his upcoming tour, calling it (much like the album) his most ambitious show to date. He’s been rehearsing since June, sharing that “2008” – a thumping upbeat song with glitchy falsetto harmonies – has been especially fun to play live, while “New Years” has come the most naturally. He also teases plans to switch it up at each show – and while that could mean anything from a different set list to a surprise song à la Taylor Swift, he keeps most details private for now.

The trek will hit select theaters in cities including Chicago, Toronto, New York, Los Angeles and London for mini residencies – likely a one-off for this album, he says – allowing for a more involved set that will be “highly linked to one of the visual locations” seen in his music videos. “The stage is linked with where I’ve been wanting to transport you as a listener,” he says. “[To a] more relaxing state,” 

Considering how much of an artistic statement The Alexander Technique is, Rex admits it does “weirdly” feel like some sort of end. “You have a different perspective,” he says of being in his mid-20s and having worked in the industry for a near-decade. “It’s not the end of the era, but I definitely feel a different level of awareness and maturity, maybe,” he says. “I still love music and I want to keep making music – and I want to keep changing it up. That’s the most important thing to me.”

Seemingly tied for first place, however, is his newfound penchant for prioritizing himself. As he sings, succinctly as ever, on “Therapy”: “I recharged – and returned.”

Good Neighbours’ “Home” has been one of the biggest viral success stories of 2024 so far. Here’s how the duo made it happen.
Foundation

Before they were Good Neighbours, Scott Verrill and Oli Fox were literal neighbors in an East London studio space last year, intrigued by each other’s solo work bleeding through the metal windows. “We could constantly hear what each of us was playing,” Fox recalls, “and on a spare morning, we did a bit of free writing together.”

Those sessions hinged on shared influences — Verrill and Fox both draw from late-2000s indie–pop mainstays like MGMT and Passion Pit — and “Keep It Up,” one of the first songs the duo wrote together with its booming drums and yelped vocal hooks, formed a mission statement of sorts while the pair worked through demos in late 2023.

Discovery

In January, Good Neighbours recorded the oversize chorus of “Home,” a bleeding-heart, whistle-packed anthem, and decided to float the refrain on TikTok without finishing the rest of the song. “It started out pretty quickly — a few thousand plays — and we got excited and said, ‘If it hits 25,000, we’ll get a pint!’ ” Fox says.

Within a few hours, the “Home” clip had crossed the 1 million mark, and major labels were reaching out to the duo’s manager, Joe Etchells of Various Artists, who signed the act in September 2023. “Home” was quickly fleshed out to a full song, debuted on the Billboard Hot 100 in February and has earned 77 million streams through April 25, according to Luminate. Instead of grabbing that celebratory drink, Verrill and Fox got their worlds upended: “We’re constantly looking at each other and going, ‘This is insane,’ ” Fox says.

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Future

Last week, Good Neighbours announced a global joint venture with Capitol Records and Polydor Records. And after lining up headlining shows in the United Kingdom and Europe for the spring and festival gigs for the summer, Good Neighbours released “Keep It Up” in April as their second single and are finishing more material to be released later this year.

“We wrote a bunch of new demos in January, and we’ve got like 10 from last year — some of which are probably better than ‘Home,’ which is really nice,” Fox says. Still, after recording separately for years before joining forces, Verrill and Fox understand how rare a breakthrough like “Home” can be in the modern music industry. “The whole thing has been such a happy accident,” Verrill says. “We’re still trying to process it.”

This story originally appeared in the May 11, 2024, issue of Billboard.

Arlo Parks knows her art can’t please everyone — a notion she leaned into on her second album, My Soft Machine, which arrived May 26 on Transgressive Records. Following her critically acclaimed 2021 debut, Collapsed in Sunbeams, which earned the London-based 22-year-old a best new artist Grammy nomination, her poetically complex and genre-agnostic follow-up doesn’t fit neatly into any boxes designed to cluster Black, women or queer artists — as intended.

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Inspired by a wide breadth of musical artists (Deftones, Tyler, The Creator) and writers (Zadie Smith, Ocean Vuong), Parks says, “I think my music is pretty cool. I know where it is coming from contextually, and people who enjoy my music understand that, too, and that’s all that’s important to me.” She has since found her people within the indie and queer music scene, and now comfortably takes her place among the canon of artists confidently creating outside the norm. “I definitely have that desire for community-building and just being a student of other people’s processes,” she says.

As you were making this album, did a cohesive ethos emerge?

Initially, it was very much a collection of songs made with different people as little isolated moments of magic in the studio. Then when I sat down at Electric Lady [Studios in New York] to listen to the demos, I was like, “There’s a thread here.” I am saying a lot more. I am pushing away from the more minimal, soul-based sound of Collapsed in Sunbeams. I want to dig into my tastes. I want to wear my influences on my sleeve. I want to create something that feels a lot more sculpted rather than more instinctive — that was very much my energy for Collapsed in Sunbeams. But I really want to chip at marble over time with this. The thread or the ethos is something I realized after the fact rather than going into it with a mission statement. I was like, “This is about my life rather than observing other people.” That was at the core of everything.

Album single “Pegasus” features Phoebe Bridgers. How did that come about?

We’ve sung before, but never on [a] record. We’ve done some covers and played together at Coachella. I’ve always looked up to her as a vocalist and as a storyteller, and also as a shape-shifter. She can go on a SZA track or a Kid Cudi track, she can go wherever and blend into the world while still being completely herself. I love features that feel organic. I did feel that sense of kinship between our voices. It felt natural to ask her, and she said yes. The rest is history.

Do you strive to be a shape-shifter like Phoebe?

It’s definitely something that I want to do because my tastes stretch so far. I would be just as happy on a song with Aphex Twin or Actress as I would be with Dean Blunt or Tyler, The Creator. I love music as a whole. Whether I’d be any good fitting into their worlds, I don’t know. My favorite thing about being in the studio or meeting other artists and sending each other poetry or fragments of writing [is] being like, “I would have never thought to put it that way.”

Are there any other artists you have that exchange with?

One of my favorite people to get recommendations [from] on music, poetry, novels is definitely Lorde. I have never met anyone with her breadth of knowledge and her taste. She recommended a [short story] collection by Lucia Berlin called Evening in Paradise and this book called Animal Joy [by Nuar Alsadir] that happened to already be on my reading list. It’s kind of magical. Not everybody is connected, but especially in the indie space, we are friends and support each other. You never feel like you’re alone in anything, which is really nice.

What other artists inspire you?

If you take Björk, Poly Styrene [of X-Ray Spex] or Arthur Russell, there is an outsider quality to a lot of the music that I love. I love the things that people found strange at the time, with these little idiosyncrasies and the things that made them slightly offbeat or slightly outside of the normal. It taught me that was OK and that you can just be, and that you’ll find your people.

In October, you’re playing the festival All Things Go, which boasts a lineup heavy on queer representation. How are you feeling about that gig?

It’s actually all my people. I feel so excited to have lineups that have moments like that where queer people and nonbinary people and talented human beings are given that space to come together. It’s like one massive family, especially on the second day with me and Ethel Cain and MUNA and boygenius and beabadoobee. I love the idea of creating more of those kinds of queer-positive spaces at festivals. There’s a lot of freedom and power in that.

This story will appear in the June 10, 2023, issue of Billboard.

Happy holidays, Pharbz. Phoebe Bridgers has released her annual holiday song cover, this time performing The Handsome Family’s “So Much Wine” and donating proceeds to the Los Angeles LGBT Center.

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The 28-year-old musician recorded and produced the track with longtime collaborators Tony Berg, Ethan Gruska, Marshall Vore, Harrison Whitford and Sebastian Steinberg, with Andrew Bird credited for contributing vocals, violin and whistling. Normal People star Paul Mescal, Bridgers’ boyfriend and rumored fiancé, is also featured on the song, first released by The Handsome Family on their 2000 album In The Air.

“Listen to me, Butterfly,” Bridgers sings on the cover, her fluttering voice supported by a mellow choir of male voices. “There’s only so much wine you can drink in one life.”

Following suit with the style of artwork used for the Grammy nominee’s past holiday recordings, the “So Much Wine” cover art features two minimalistic ghosts painted onto a portrait of snowy mountains and white-dusted evergreen trees. The “Motion Sickness” singer first started her tradition of releasing a yearly festive single in 2017, when she covered “Have Yourself a Merry Little Christmas.”

In the years since, Bridgers has dropped reimagined versions of Tom Waits’ “Day After Tomorrow,” Merle Haggard’s “If We Make It Through December,” Simon & Garfunkel’s “‘7 O’Clock News/ Silent Night” with Fiona Apple and The National‘s Matt Berninger, and McCarthy Trenching’s “Christmas Song” with Jackson Browne. Every year, proceeds from her covers benefit organizations that serve communities in need like the Los Angeles LGBT Center, which assists lesbian, gay, bisexual and transgender people and people living with HIV with treating substance abuse, housing, legal assistance, healthcare and more.

Listen to Phoebe Bridgers’ new cover of “So Much Wine” below.