indie artist of the month
The Album
Yard, out now on ANTI- Records.
The Origin
Guitarist-producer Henry Stoehr and drummer Teddy Matthews met as youngsters in a McDonaldâs ball pit in their native Madison, Wis., and theyâve been playing music together almost as long. They formed a band with buddy and future Slow Pulp bassist Alex Leeds as preteens and kept making music as teens and, later, students at University of Wisconsin, Madison. Thatâs where they met singer-guitarist Emily Massey, who was in another band, but began writing with Stoehr for fun.
The creative relationship blossomed and Stoehr invited Massey to join the nascent Slow Pulp. Initially, Massey explains, she âwas just kind of an auxiliary member,â helping with rhythm guitar and backing vocals. But while recording 2017âs EP2, Stoehr and Leeds asked Massey to sing lead on a couple of their songs. âThey were like, âHow about you sing this song as well?â And then we started sprinkling in the songs that we had been writing together,â Massey, now 28, recalls. âIt just kind of slowly transitioned into me kind of taking the frontperson role.â
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The Sound
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âLucinda Williamsâ album Car Wheels On A Gravel Road, thatâs my gold [standard], like, this is how I like music to sound, production-wiseâ says Stoehr, 29, who produced Slow Pulpâs debut full-length, 2020âs Moveys, and its follow-up, Septemberâs Yard. Massey shares the affinity: She wrote some of Yardâs songs at a cabin where Williamsâ Grammy-nominated 2001 album Essence was one of the few CDs on hand. âSheâs just an incredible songwriter,â says Massey, noting the âproduction cues that [Slow Pulp] took from that Americana world for some of the songsâ on Yard.
Stoehr and Massey also gush about the soundtrack to seminal â00s teen TV drama The O.C., explaining the impact the set of canonical alt-rock and indie-pop songs had on them as younger Millennials. âOverall, on [Yard], thereâs a little more earnestness and exposed emotion. And I feel like that [O.C.] era of music was all about that.â
And when it comes to the tried-and-true âArtist A x Artist B = Artist Câ equation, one could do worse than encapsulating Slow Pulpâs emotional and vibrant indie-rock than âLucinda Williams x The O.C. soundtrack.â On Yard, the bandâs upped the rootsy quotient â like on late-album standout âBroadview,â a gem laden with steel guitar, harmonica, and banjo that sounds like Slow Pulp exhumed and rerecorded a lost demo from Neil Youngâs Harvest.
The Record
Like many young bands, Slow Pulpâs rise is forever linked to the pandemic. The quartet finished its debut, Moveys, in the early months of COVID; around that time, Massey says her own health issues and a serious car accident involving her parents were among the factors that forced the band to âtake a breather for a second.â
Writing for Yard began in earnest in early 2022, and by February 2023 the band had submitted the record â and signed with eminent indie label ANTI-, currently home to an eclectic roster that includes Fleet Foxes, Mavis Staples, MJ Lenderman and Japandroids. âThey were very down for just letting us take a lot of creative control, which is something that was really important to us,â Massey says.
As she did for Moveys, Massey tracked many of Yardâs vocals in her musician fatherâs home studio â âIt wasnât all sunshine and rainbows; we definitely are good at arguing,â she says with a laugh â and Stoehr ornamented tracks the band recorded with âsound candy type of stuffâ to make them pop. The technical prowess helps Slow Pulpâs sharper-than-ever songwriting, chock-full of huge hooks and vivid lyrics, shine.
âSongs like âBroadviewâ and âYardâ have a different flavor than some of the music that weâve done before,â Massey says. âAnd ANTI-, those were some of their favorite songs, like from the jump. That felt cool to have a label be excited about new things and new sounds that are kind of taking a risk.â
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The Breakthrough
When Slow Pulp released EP2, influential YouTuber thelazylazyme gave its closing track, âPreoccupied,â a boost by sharing it. âThat was the turning point of, like, âMaybe we should look into taking this a little bit more seriously,’â says Massey, explaining how the recognition prompted Slow Pulp to relocate to Chicago.
In 2019, the band opened for Alex G on tour â and noticed a pronounced change in the audiences compared to other support slots it had played before. âThat was the first tour we went on where the person we were opening forâs fans were pretty receptive,â Stoehr says. âPeople were liking it.â
And when touring opened back up following the pandemic, Slow Pulp shored up its indie-rock bona fides with coveted slots supporting Alvvays, Pixies and Death Cab For Cutie.
The Future
In early November, Slow Pulp took the stage â to Phantom Planetâs O.C. theme âCalifornia,â naturally â for a sold-out show at New Yorkâs Bowery Ballroom, the third of three sold-out Manhattan club shows. The raucous Big Apple crowd has been the norm since Slow Pulp hit the road days after Yardâs release.
âOne of our favorite shows that we played on this tour was in Minneapolis,â says Massey, recalling the bandâs second stop this fall. âThe album hadnât even been out for a week, and the crowd sang every song. It was just like, âWhat?! How is this happening?’â
The bandâs wrapping the year with a European tour â and is already booked for Spainâs Primavera Sound and the Netherlandsâ Best Kept Secret in June 2024. Says Massey: âIt feels like this big dream is coming true.â
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The Piece of Studio Equipment They Cannot Live Without
Stoehr: âThe AKG C414 [microphone]. The gold and black one.âMassey: âMy MacBook.â
The Artist They Believe Deserves More Attention
Massey: âRatboys. They could be huge. The record they put out this year is really so, so cool.âStoehr: âTheyâre an amazing band. Thereâs this other small band from Madison called Sheâs Green that I think are really sick.â
The Advice Every Indie Artist Needs to Hear
Massey: âHave fun. Thatâs something that we like have to remind ourselves of sometimes. Iâve had a really hard time letting myself just fail and make things that are horrible. Thatâs OK! Make stuff thatâs really bad. Make bad songs and it gets you to the good ones. Donât be so hard on yourself.â
The Most Surprising Thing About the Music Industry So Far
Massey: [long pause] âPeople listen to our music.â [laughs]Stoehr: âYeah, probably that.âMassey: âThatâs pretty surprising, always.â
The Thing They Hope Fans Take Away From Their Album
Massey: âLetting yourself have a certain compassion for yourself. Thatâs the big takeaway. We all have moments of a lot of self-doubt; there are a lot of things that weâre so hard on ourselves for. And to be able to work towards finding the places where you feel youâre able to care for yourself, outside of all the things that are happening. A lot of this record is about gratitude and reflecting on relationships and things that get you to the place you are now.â
The Album
Light, Dark, Light Again out Oct. 27 via Gracie Music/AWAL Recordings
The Origin
Angie McMahonâs first taste of the stage came as the lead singer of a soul-inspired band called The Fabric. She met the boys in the band while at a private Catholic girls school in her home country of Australia, while the guys had gone to the associated boys school.
âWe emerged from that traumatic experience somewhat together,â McMahon says. But being the head of a soul band wasnât McMahonâs lifelong dream, and she applied her skills to a solo career.
McMahon entered songwriting competitions to âsee if I was good,â and because she âneeded deadlines,â she jokes. She entered the Telstra Road to Discovery competition, where the grand prize was a trip to Nashville to record an EP. âItâs the promise of bridging the gap between our world [Australia] and the big American world of music,â she says. âThe reality is our industry, our market is small. The big stuff, the big dreams a lot of the time live over [in America].â
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She didnât win the Nashville trip, but the extra prize that year was an opening slot on Bon Joviâs 2013 Because We Can tour. Not only did she open for Bon Jovi, but also for Kid Rock, who was second billed on the lineup.
âIt was super weird. Imagine a stadium show, the first 15 minutes after the gates have opened and thereâs not that many people there,â she says. âItâs a big deal, but itâs also relatively low-stakes.â
The tour left McMahon feeling âpretty shell-shocked,â and decided to take time off to figure out what she wanted to say as a songwriter. In 2017, she released the single âSlow Mover,â and by 2019 released her debut album Salt, which won the Australian Independent Record Awards for Best Independent Rock Album or EP.
The Sound
McMahon can easily fall into the category of singer-songwriter, which often evokes the image of an artist alone onstage with a guitar. But after years of fronting a loud nine-piece soul band and her trial by fire in front of Bon Joviâs stadium crowds, her voice has the power to fill just about any room â whether sheâs dealing with big feelings about relationships, or in the quiet moments when sheâs grappling with her mental health.
She tends to describe her sound based on the different artists she feels are living within or, at least, within the intention behind the choices. âThereâs a [Bruce] Springsteen rock thread that carries me through,â she says, âand thereâs Patti Smith or Chrissie Hynde-like vocal intensity and, on a good day, a courage that Iâm trying to tap into.â
She adds Bon Iver, Australian artist Missy Higgins and âjust a sprinkle of â80s synth sometimes.â
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The Record
Light, Dark, Light Again is an appropriate title for McMahonâs deeply personal second album. While the titular phrase appears in the final track âMaking It Through,â the theme feels weaved into nearly every track, as McMahon ebbs and flows from happier stories to tragic ones and back again.
Itâs a rock album with its louder moments like the riot grrrl-esque shouting that closes out âLetting Goâ or the staccato chorus of âDivine Fault Line.â In its quieter moments like âFireball Whiskey,â McMahonâs voice is captivating as the drums build tension and she describes a crumbling relationship and navigating her anxiety. With themes ranging from climate change to psychology, McMahon has created an album worth consuming in its entirety.
âI was trying to summarize and articulate things that felt so massive in my body,â she explains. âThere are things that are left out entirely and places that I didnât touch â not out of fear, but out of the intention of wanting to create the âlight againâ part for myself,â she says.
The Breakthrough
In 2017, McMahon released the contemplative, guitar-heavy single âSlow Mover,â which has been certified double platinum by the Australian Recording Industry Association. The track puts McMahonâs big voice over deceptively profound lyrics about not wanting to buy fried chicken at 4am and trying to be kinder to herself. McMahon recalls the song coming out accompanied by an assortment of feelings â both hopeful and terrifying.
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âI was suddenly needing to have an internet persona, and have my sât together for interviews that I would maybe read later and tear myself apart for because I hadnât articulated something well enough,â she says. âBut aside from the mental health aspect, it was really nice to be able to start building a world where I was allowed to create and release stuff, which felt really special as well as really scary. I think that feeling remains.â
The Future
McMahon will tour the album starting next year, but in the meantime, she plans to get back to writing and try her hand at creating more beats. âIâm not sure if [making beats] is what I want to do next, but I want to expand my skills. I really love it, making experimental stuff,â she says. Her next record, she speculates, could be an experimental meditation/atmospheric album.
The Studio Equipment She Couldnât Live Without
âMy guitar. But I also have this new instrument that I really love. Itâs the Yamaha Reface CP keyboard. I was introduced to it in the studio while making this record. Itâs the size of a laptop or a bit longer. It just sounds amazing.â
The Artist She Believes Deserves More Attention
âOne is a dear friend of mine, her name is Annie-Rose Maloney. She has changed my life because of her approach to living which is just not centered around capitalism or industry. Sheâs very grounded and writes really beautiful songs. She has like, no music online, but sheâs gonna release a record in the future.
âAlso, Mimi Gilbert. Just amazing musicianship and like Annie, a very kind, grounded person who has been playing music for a long time and moves people so much when they the performance.â
The Takeaway That She Hopes Fans Have When They Hear the Album
âI hope it ignites hope. For me, itâs about knowing that there is good waiting on the other side of whatever youâre afraid of and a brand new life for yourself. Maybe it can be an encouragement to go towards what your fear is. For me, the fear changes day to day: rejection, crippling depression. When I have been in the crippling unsureness about being a musician, the stuff that makes me feel like itâs worth it or like itâs doing some good and Iâm not just a self-absorbed narcissist, is if I get a message thatâs like, âI felt seen by that. I felt understood by that. Thank you for making it.ââÂ

The Album
The Window, out August 25 on Topshelf
The Origin
For Ratboysâ Julia Steiner and Dave Sagan, college started paying off before taking a single class. âDave and I met during freshman orientationâ at Notre Dame, Steiner tells Billboard. âWe were both music nerds in a sea of â in a student body that isnât full of music nerds. We showed up to college and neither of us had plans to start a band or to seek out people to play music with. We just kind of found each other really quickly.â
Before long, Steiner and Sagan were posting their recordings online and playing regional DIY shows. âThe first community that we found ourselves in was in the south suburbs of Chicago, which is where Dave and [bassist] Sean [Neumann] grew up,â Steiner says. âI immediately got welcomed into this community of bands and music freaks down there that loved every type of music and were really passionate about having house shows with a million different types of bands.â
In the mid-â10s, Ratboys went from Chicago upstarts to Windy City rock fixtures, cementing their reputation with Topshelf releases AOID in 2015 and GN in 2017. That year, the quartet solidified its current lineup with the additions of Nuemann and drummer Marcus Nuccio; all four played on Printerâs Devil, Ratboysâ critical breakthrough that arrived just before the pandemic in early 2020.
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The Sound
Years ago, Steiner referred to Ratboys as âpost-countryâ â riffing on an inside joke with Sagan about the vagueness of terms like âpost-hardcoreâ and âpost-rockâ â and the descriptor has followed the project, thanks to its vivid lyricism and natural fusion of sounds. Saganâs description today is more direct: âWeâre like Tom Petty,â he says. âWeâre just a tight rock band.â (Steiner chimes in, âHow humble of you, Dave!â)
Tongue-in-cheek or not, Steinerâs description has proven prescient for both Ratboys and their peers. âI think you were kind of ahead of your time there a little, Julia,â Nuccio says. âI mean, look at the landscape of indie-rock right now. So many bands, like Big Thief and Wednesday and Florry and all amazing bands, it kind of is like post-country, right? In the way that post-rock or post-hardcore is taking a genre and then adding a little modern twist to it.â
âSome of the tunes that we make are within â or at least paying homage to â that country tradition,â Steiner concludes.
The Record
While on tour with Foxing in 2018, Ratboys met Chris Walla, who had produced their tourmatesâ acclaimed album Nearer My God out of his Seattle recording studio. In 2021, with a stable of new songs penned in quarantine, Ratboys cold-called Walla, best known for his time in Death Cab For Cutie, to helm the boards for what would become The Window.
When a tour later that year took Ratboys through Seattle, the band met with Walla; he asked them about their vision for their next album during on a walk back from a grocery store in the pouring rain. âWe immediately dove into the details as if weâd known each other forever,â Steiner says. âHeâs just a very easy person to spend time with.â
Soon, the band was sending demos to Walla for creative guidance, and in early 2022, Ratboys returned to Seattle to for a month to record, marking their first sessions outside of Chicago. Neumann says Ratboys cherished the opportunity to immerse and âmake a record without thinking about the outside world,â comparing the sessions to staying over at a friendâs house. âThere was one couch in there, and everybody had their preferred spot on the couch,â Sagan adds. âBy the end of it, everybody had their own, like, perfectly formed butt groove.â (âThat was the provisional title of the record, actually,â Steiner quips.)
Walla helped the band record live-to-tape for the first time, and also proved an empathetic sounding board for The Windowâs lyrical content. âI told him, âA lot of the songs are more personal, more real, more honest than some of the things weâve made before â like, I just want it to be very real, unflinchingly so,’â Steiner recalls. âHe was game for that. We really looked at everything in the face and [were] full-steam ahead with some of these ideas.â
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The Breakthrough
In January 2020, Ratboys received an unlikely boost. Organizers for the Bernie Sanders presidential campaign contacted the band to open for one of the senatorâs Iowa rallies, and Steiner and Sagan braved a blizzard to play the gig. When Sanders took the stage for his speech, he thanked Ratboys â but Steinerâs phone died as she tried to film the moment for posterity.
âI was like, âWell, bummer, I guess Iâll never get to share that with anyone,’â she says. Luckily, a friend captured the moment â and endearing footage of Sanders saying âLet me thank the Ratboys for their musicâ went viral.
The episode dovetailed with the rollout for Printerâs Devil, Ratboysâ most accomplished set of songs yet, which arrived that February to rave reviews. The pandemic disrupted the bandâs planned headline tour, which was to begin March 14, 2020, but Ratboys made lemonade from lemons, diving into livestreaming and writing. To celebrate its 10th anniversary, Ratboys re-recorded several early songs â and a new one, the instant quarantine classic âGo Outsideâ â for the 2021 full-length Happy Birthday, Ratboy!; the project coincided with Ratboysâ first overtures to Walla.
Two years after Happy Birthday, Ratboys returned with the longest song of its career, the eight-and-half-minute âBlack Earth, WI.â The expansive rocker â along with other new singles âItâs Alive!,â âThe Window,â âCrossed That Line,â and âMorning Zooâ (out today) â flashed the bandâs recent lyrical and musical growth.
The Future
Ratboys co-headlined a tour with Wild Pink in 2021, but the band is excited to finally make good on its nixed 2020 touring plans and head out on a headline run of its own next month. âWeâve never had the opportunity to do a real, ticketed headline tour,â Steiner says with excitement. âItâs finally happening!â
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The Piece of Studio Equipment They Cannot Live Without
Steiner: âA roll of gaffe tape. Very useful to have around, not just for cymbal-dampening purposes â which I know nothing about, thatâs like black magic to me â but I found a very, very important lesson while vocal tracking on this record: sometimes in order to unlock the best vocal performance, you need some sort of physical object to interact with while youâre singing. At one point, I grabbed this heavy-ass roll of gaffe tape that we had and just the weight of it in my hands, I was able to sing better. That was indispensable to me throughout the session.â
The Artist They Believe Deserves More Attention
Neumann cites Chicago pal NnamdĂŻ, and Nuccio teases âa secret NnamdĂŻ surprise coming in the Ratboys world, for any of the vinyl heads out thereâ who buy The Window on wax.
The Advice Every Indie Artist Needs to Hear
Sagan: âPlay a show before you start thinking about any Spotify listeners. Donât worry about how people receive your music â just play it first.â
The Thing That Needs to Change in the Music Industry
Steiner: âThe music industry today kind of treats music like a public utility, and I really fear that thereâs no way to go back from that entirely. The value of a song, the value of an artistic idea has kind of been washed away. If thereâs some way that we could reframe the way we look at music⌠honestly, weâve talked about this in the band: Spotify should be $100 a month. Itâs so cheap. Itâs just a matter of finding that tipping point where people will agree that this has value and be willing to pay more for it.â
THE ALBUM
An Inbuilt Fault, out Friday (May 5) on Partisan Records.Â
THE ORIGIN
You wouldnât recognize the Westerman of 2016. In the earliest days of his life as a professional artist, Will Westerman sported long, curly hair and played folk music that most often earned him comparisons to Nick Drake. By the time he began getting more notoriety, he had totally transformed. Now in his early thirties, he keeps his hair shorn close and wears sleeker clothes, mirroring the evolution of his music.Â
In the late â10s, he began collaborating with the producer and fellow Londoner Bullion, who helped Westerman achieve a more electronic sheen. His early singles â including the breakthrough 2018 track âConfirmation,â which ignited a flurry of blog hype â had an alien quality, singer-songwriter fare put through a strange, otherworldly filter.Â
Since âConfirmation,â the path has been as circuitous as Westermanâs exploratory songwriting. His debut album, Your Hero Is Not Dead, was finished and ready for release in 2019, but he alludes to various speed bumps caused by some people who âbehaved badly.â Eventually it arrived right in the summer of 2020, with Westerman unable to tour or promote it properly due to the pandemic. Afterwards, he underwent a crisis of faith, wondering whether he wanted to release music anymore. âIt took me about a year to get back in the headspace where I thought it was worth making music again,â he admits. âI remembered why all this stuff started in the first place.â
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THE SOUND
Part of the power in Westermanâs recent music is the contrast between warped guitars and synth textures, and Westerman himself. He has always had a rich, expressive voice â it can be crystalline, but also not without a smoky huskiness. As a child, Westerman sang in choirs, and recently found solace in revisiting unaccompanied plainsong as a way of reconnecting with the human voice during long stretches of lockdown isolation. It gives him a unique melodic sensibility, where he may wind and surge beyond the lines we usually associate with pop song structures.Â
Sophomore album An Inbuilt Fault was intended to be serpentine and unpredictable as well. âI wanted it to feel very close, and less sculpted,â Westerman says. âI wanted it to have a breathing quality.â At the time, he was demoing over polyrhythmic loops, experimenting and writing for himself without any expectation of necessarily finishing another album. In addition to the comfort of choral music, he was digging way into krautrock. âIt was the sense of freedom, the sound of freeform expression,â he recalls. âIt was the music I needed at that time.âÂ
While Westermanâs guitar is still pivotal to his music, An Inbuilt Fault takes the organic/artificial tension of his music to a new extreme, putting his voice to the forefront over a newly percussive backdrop. Abandoning the beats of past recordings, he wanted to embrace playing live in a room with human beings again â once he was finally able to. An Inbuilt Fault ended up being a document of a group of musicians wrestling an elusive sound into being, all tumbling drums and guitars surrounded by all manner of flickering, alluring textures at the songsâ edges.Â
THE RECORD
With everything on hold, Westerman decided it was time to try a big life change heâd thought about for years â he wanted to move to Athens. Embarking on a âhalf-bakedâ plan to live in a van in the Balkans, he started across Europe and stopped to visit his father in rural Italy for a week. Thanks to more COVID lockdowns, he ended up being there for six months.
For all that time, Westerman had very little human interaction aside from seeing his father. He began writing songs again, mostly as a way of keeping himself sane, but eventually saw an album taking shape. When it was time to record, he reached out to Big Thief drummer/producer James Krivchenia â who heâd briefly hit it off with at a show immediately before the pandemic â and with Krivcheniaâs touch and ear for percussion, An Inbuilt Fault has that more alive feeling Westerman was looking for.Â
âI wanted to jump off the cliff creatively,â Westerman says. âI wanted to put myself in an environment that was completely alien to me as a way of trying to grow, to break out of the solipsistic way the music had been forming up until that point.âÂ
That isnât to say the core ethos of Westermanâs writing was lost in the process. The music unspools and ambles, so it takes longer for these songs to sink into your head, but they donât leave once theyâre there. His melodies are as gorgeous as ever: one of the albumâs most simultaneously jarring and transcendent moments is when he slides into the chorus of âIdol:RE-Run,â which happens to wring a hilarious amount of beauty out of the word âmotherfâker.â (âIt wakes you up,â he quips.) Meanwhile, âA Lens Turningâ uses a dexterous, knotty groove as underpinning for navigating a similarly tangled existential crisis. Closer âPilot Was A Dancerâ has an almost â90s alt-rock tone to it, a cathartic burst of guitars as Westerman tells an apocalyptic story about the last human being alive on Earth.
Though Westermanâs songs are inspired by an array of experiences, both his and others, he rarely is autobiographical. At the same time, he acknowledges much of An Inbuilt Fault is traversing relatively dark themes, its title a reflection on our inherent fallibility. At the end of it all, heâs made another striking album that also feels like a hard reset after the ellipsis of 2020. It feels like heâs starting again.Â
THE FUTURE
Westerman did eventually make it to Athens, and his early days there were wild â things were just reopening, and parties thronged the streets at all hours of the night. One of the singles from An Inbuilt Fault, âCSI: Petralona,â is a rare moment that does derive more directly from Westermanâs actual life, inspired by a ânear-deathâ experience and the kindness of strangers. But since then, it seems heâs settled into his new life in Greece.Â
âItâs almost the opposite of London,â he muses. âItâs slow-paced. Itâs lugubrious chaos. Nothing really works very well but thereâs a strange internal logic to it where it does.âÂ
With some distance from London, and from the hubs of the music industry in western Europe and North America, Westerman has found heâs been more clear-headed creatively. Heâs come out the other side of questioning his life as a musician revitalized and re-centered. âIt remains the same irrespective of whether five people are listening or five thousand,â he says. âThe scale is irrelevant in terms of process, and when I remember that it is very helpful. I know Iâll continue to do it now in some capacity, because I know I need to do it.âÂ
To that end, he mentions heâs already close to finishing the recording of another album.Â
HIS FAVORITE PIECE OF GEAR
âIâve been using this Meris Hedra pedal. It has three pitch shifters but itâs got secondary functions of delay and feedback. I think you can make a whole record with just a voice and this pedal. It would be an interesting thing to do that as a confined exercise. I donât really understand it. Itâs such a deep piece of equipment I donât know half of it.âÂ
THE ARTIST THAT HE THINKS NEEDS MORE ATTENTION
âThereâs loads. Thereâs an artist called Clara Mann. Sheâs almost folk revival, slightly maudlin, sadly beautiful minimalistic guitar singer-songwriter. I really enjoyed listening to that yesterday so Iâll go with that now. Thatâs a difficult question because thereâs literally thousands.â
THE THING THAT HE THINKS NEEDS TO CHANGE IN THE MUSIC INDUSTRY
âI donât think there is enough protection for artists â in general in the industry, but particularly for younger artists. Thereâs a disposability culture, where there isnât really a huge amount of accountability for the way older people in the industry can exploit the good will or naivety of younger people when theyâre offering something. Itâs not like designing a washing machine. Itâs a different sort of thing.Â
âI think it would be good that, if [and] when people are exploited through their inexperience, there was some kind of culpability for the people who are doing that. Currently there is none. Seemingly there are very few bodies of people you can go to when things go wrong. Generally the people who carry the financial and emotional burden when those things happen are the people least equipped to do it, and thatâs an imbalance that is not right.â
THE PIECE OF ADVICE HE BELIEVES EVERY NEW INDIE ARTIST NEEDS TO HEAR
Westerman pauses for a while, and then says simply: âKeep going.âÂ
The Project
Blondshell arrived April 7 on Partisan via Knitting Factory. and included the artistâs 2022 debut single âOlympus.â
The Origin
Sabrina Teitelbaum wanted to be a singer since she was a kid growing up in Manhattan. In 2015, she moved to Los Angeles to attend the University of Southern Californiaâs Popular Music Program, and eventually launched a solo pop project called Baum. But it wasnât until she wrote the broody and slow-burning âOlympusâ that her career clicked, and Blondshell was born. Producer Yves Rothman encouraged her to write more songs in the same raw and rock-inspired style, which she recalls felt âintimidatingâ at first. But the songs, most of which make up Blondshell, tumbled out quickly. âIt was just obvious to me that this stuff was more who I am,â she says now.
The Sound
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Teitelbaum was raised on rock greats like The Rolling Stones and is a big fan of The National (she says the bandâs black-and-white album art for Trouble Will Find Me inspired her own debut cover). At the same time, having grown up in the 2000s, she was listening to pop icons like Christina Aguilera, Kelly Clarkson, Gwen Stefani, âand all these people who had higher belting ranges,â she recalls â adding that for a long time, she thought that she had to sing that way, too.Â
It took a song like the confessional âSepsis,â one of her favorite songs to perform live, to make her rethink that approach. âItâs just in a good place for my voice,â she says of the track. âAnd when I started writing the album, particularly with âSepsis,â I was like, âOh, I donât have to do that. Iâm just gonna sing in the most comfortable part of my voice.â Itâs fun to sing that one because itâs just easy.â
The Record
Blondshell had a ârelaxing celebrationâ when her album arrived, performing at Amoeba on release night and heading to the beach the following day. Blondshell debuted at No. 88 on Billboardâs Top Current Album Sales chart, becoming her first entry on any tally. Of signing with an indie label, she says âI didnât wanna press that button that was like, âThis is exactly who Iâm gonna be for the rest of my career.â I really wanted the freedom to change that up ⌠Iâve been thinking about, âWhat did I bring in as references for this album?â And it was a lot of 90s guitar driven music. I am always gonna have that as a reference, because thatâs the music that I love.â
The Breakthrough
Though Blondshell only debuted in 2022, the artist says getting to this point â where in recent months sheâs played her favorite venue The Fonda and made her late night television debut on The Tonight Show Starring Jimmy Fallon â has required years of work: âFirst [it was], âHow do I even get on Spotify? How do I meet producers and how do I go to sessions?â Just years of step-by-step. And then, âWhat do I wanna sound like as a performer? What do I want my show to look like?â
âI was getting kind of scared the last couple years because I was like, âI donât know what I would do in a long term kind of way if it wasnât music,’â she recalls. âI think people put so much pressure on musicians, especially women, to know exactly who you are as an artist at such a young age, and to find success and all these ideas â like, âIf youâre not having success by the time youâre like 25, then itâs not gonna happen.â All these messages that got sent while I was growing up were kind of freaking me out for a period of time.âÂ
The moment that started to shift, she says, was when she played her first show as Blondshell last summer: âThat felt like a big moment, because I put âOlympusâ out and I think people hadnât heard that kind of music [from me]. Some of my friends hadnât heard it, people I had worked with. And then I got to be like, âSee, Iâve been working really hard at this thing and getting this live show ready,â and I got to show people.â
The Future
Blondshell is already excited for her next album, on which she wants to be more experimental, while still rooted in rock. She cites PJ Harvey as an artist whoâs released successful but âweirder, progressivelyâ indie-rock albums over the course of her career. âI wanna just play around with different structures and stuff like that,â she says.
Sheâs also taking note of who she believes to be stellar vocalists. âI feel like thereâs a lot of artists right now that are really good live,â she says. âThatâs the thing Iâm looking at in other artists who are ahead of me or further along in their career.â She mentions Ethel Cain and Willow in particular, whose Coachella performances she keeps seeing clips of online. She also mentions a superstar she has been inspired by since she was a kid: Miley Cyrus. âI love her,â says Blondshell. âI was just watching videos of her singing yesterday and it takes so much work to sound that good and to be that consistent.â
The Piece of Advice Every New Indie Artist Needs to Hear
âWhile youâre in the process of making the music, donât think about how youâre gonna put it out. Donât bring the business parts of it into the actual writing. I would say leave those elements â and also leave your expectations about whether or not people will connect to it â outside.â
The Indie Artist/Band Youâre Currently Obsessed With
âI like Wednesday a lot. Listen to âFormula One.’â
The Most Exciting Thing In Music Right Now
âI see a lot of singer-songwriters making indie feel more mainstream right now. And I think guitar music becoming popular again is sort of part of that. I also feel like itâs kind of like, indie sleaze is back. I think people are craving that energy. But I donât know, I just feel like thereâs more space for different kinds of music to be popular on a more mainstream level right now.
But more importantly, there being more room for other types of music than just three genres. And [knowing] your references can be very different. I think people might be surprised that I absolutely love Miley Cyrus. Thereâs a lot of very indie artists who love her. I saw her on the street once, I had my sisterâs dog and she said, âCan I say âhiâ to the dog?â And I was like, âYouâre Miley Cyrus.â I was with my family and my dad was like, âWho is that? Youâre blushing.â I was like, âAre you fâking serious? Itâs Miley Cyrus, and yeah, Iâm blushing. You donât have to call me out.â It was kind of iconic of him, actually.â

The Album
Rat Saw God, out 4/7 on Dead Oceans.
The Origin
As a kid growing up in Greensboro, N.C., Karly Hartzman âalways wanted to be in a band, but wasnât,â she tells Billboard. By âgoing to every show I could and photographing shows and making zines,â she eventually landed in a pop-punk band in high school â âjust kind of noodling aroundâ on a microKORG synthesizer â before taking up songwriting and performing in earnest as a student at University of North Carolina Asheville in the mid-â10s. After buying her friendâs guitar in junior year, Hartzman âjust kind of fucked around until I made a sound that sounded good,â she says. âI taught myself on a combination of watching live videos of other bands on YouTube and learning covers. I still havenât had a lesson really â so Iâm just kind of flying by the seat of my pants.â
Hartzman conceived alt-country project Wednesday in 2017, subsequently turning to peers in Ashevilleâs robust indie circuit to make it a proper band. The following yearâs self-released yep definitely served as a test run, before the band â by then comprised of Hartzman, Xandy Chelmis (lap steel), Alan Miller (drums), Margo Schultz (bass) and Daniel Gorham (guitar), released I Was Trying to Describe You to Someone (âour first album, like with a label that we were excited aboutâ) on Orindal in February 2020.
âThe first time we felt validly like, âWeâre doing music, this is a record we have on vinylâ was right before the pandemic,â Hartzman says. âOur release show got canceled because of the pandemic. And then we werenât playing any shows, [so we] had no idea how people felt about the album.â
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The Sound
Wednesday fuses traditional alt-rock hooks with enveloping shoegaze and country twang for music thatâs both familiar and singular, and Hartzmanâs evocative, specific songwriting draws on great country music storytellers â Drive-By Truckers, Lucinda Williams, âa lot of the outlaw country peopleâ â who she credits for producing âsome of the most amazing lyricism in the world.â Hartzman spent her North Carolina youth âhearing country songwriters ambiently kind of against your will, whether you liked it or not,â and spent years keeping the music at armâs length due to its conservative cultural connotations. But she reconsidered her stance after discovering artists, like the Truckers, who â[embodied] the fact that you can enjoy country music and promote social justice.â
In 2022, Wednesday released a covers album, Moving the Leaves Instead of Piling âEm Up, that epitomized the bandâs diverse interests, with songs by country legends (Gary Stewart, Roger Miller), alt-country greats (Vic Chesnutt, Drive-By Truckers), The Smashing Pumpkins, and contemporary Brooklyn DIY upstarts Hotline TNT. âWe take all of the genres we do have influence from very seriously, and we have a deep love and appreciate for all of that music,â says Hartzman, describing the set as âless of us trying to replicate a sound and more us trying to do justice to where weâre from and how it influenced our taste.â
Another key element: Chelmisâ lap steel work, which took on a distinct character after he accidentally routed it through a distortion pedal and liked the sound. âHeâs really revolutionizing that instrument,â Hartzman says. âWhen you tour with an instrument that is not just a regular guitar, I think it is really engaging, because it brings some of the magic back into music. Not knowing how something works as an audience member is one of the most fun experiences you can have â watching someone who has mastered this mysterious thing.â
The Breakthrough
With the pandemic raging in 2020, and little bearing on how much IWTTDYTS was or wasnât catching on with audiences, Wednesday scored discounted studio time in Asheville and recorded Twin Plagues, which it released in August 2021. (Gorham departed Wednesday before the sessions and was replaced by Jake Lenderman.) When touring restarted and the band hit the road in support of the record, it was shocked by the way positive internet buzz had grown its real-life audiences. âWe were like, âWhat the hell? When did this happen?’â Hartzman recalls. âIt was very zero to 100 ⌠very surreal. It felt like it didnât happen fast, because it was years of standing still with the pandemic â but if you put the show before the pandemic next to a show after the pandemic, itâs a huge jump.â
The attention attracted more than just fans: Soon, Wednesday signed with Dead Oceans, the prominent indie label that has in recent years helped catapult Phoebe Bridgers, Mitski and Japanese Breakfast to stardom. (With a laugh, Hartzman describes Dead Oceans as âour Harvard, our reach label. I was like, âThere is no fâking way.ââ) The band returned to Asheville and holed up in a âfancy-schmancy studioâ to record its Dead Oceans debut.
The resulting album, Rat Saw God, expands Twin Plaguesâ rootsy scuzz to epic proportions; Wednesday announced their Dead Oceans signing to the public with the release of the setâs lead single âBull Believer,â a blistering, eight-and-a-half-minute opus that covers lyrical ground from Spanish bullfighting to Mortal Kombat before dissolving into squalls of distortion and Hartzmanâs shrieks. But otherwise, Rat Saw God finds strength in concision, as sturdy hooks score Hartzmanâs vivid and often unsettling verses, where characters might doze off watching Formula One racing, get their stomach pumped after tripping too hard on Benadryl, or overdose in a Planet Fitness parking lot.
While Rat Saw God is sonic step forward for the band, itâs an even bigger advancement for Hartzmanâs personal, detailed lyricism, which shines throughout. Take brief and breezy album closer âTV in the Gas Pumpâ (out today), something of a travelogue documenting a recent two-week Wednesday tour.
âThe lyrics for that one were collected in a phone note,â Hartzman says. âAnytime I would see something out the van window or we had an experience that stuck with me, I would write it down.â At one gig, Chelmis took more mushrooms than he planned for a microdose, and found himself overwhelmed in a dollar store across the street from the venue â forever immortalized in the songâs final verse as âViolently came up/ In a Dollar General/ You took too much.â
The Future
As the latest standard-bearers of North Carolinaâs prolific indie-rock scene â embodied by revered Durham-based label Merge, and artists including Superchunk, Polvo and Archers of Loaf â Wednesday wants to help their talented peers get their due. Last fall, the band took Raleigh shredders Truth Club on tour as support, and one of Ashevilleâs most promising young artists lives within Wednesdayâs ranks: Lenderman, Hartzmanâs partner and Wednesdayâs guitarist, released his acclaimed album Boat Songs as MJ Lenderman in April 2022. âI like the fact that weâre kind of coming up together,â says Hartzman, who frequently plays in Lendermanâs band on his solo tours. âItâs very exciting and fun.â
Hartzmanâs excited to see how fans receive Wednesdayâs new material live once theyâve had time to digest it, and she emphasizes how invigorating life on the road is for her creatively. That said, she cherishes returning home to North Carolina. âIâm glad I live out of the way, where people donât really give a fâk about indie music a lot of the time,â she says. âMy life at home will stay really normal, and then I can have my Hannah Montana moment on tour, and then come home and, like, be a person.â
The Piece of Equipment You Couldnât Live Without
âI have like a â90s Rat distortion pedal â I use that and a tuner on stage.â
The Artist You Believe Deserves More Attention
âHonestly, I feel like itâs time for Unwound to get their flowers, especially because theyâre playing again [on a just-concluded reunion tour]. I feel like I donât see people talking about them and how influential and how much their sound has affected a lot of [artists], especially Philly shoegaze sounds. Iâm an Unwound head. Itâs one of my favorite bands.â
The Piece of Advice Every New Indie Artist Needs to Hear
âDonât think about the audience that is going to hear your song when youâre writing and just think about what you want to say.â
The Thing That Needs to Change in the Music Industry
âOh lord. Everything? I think the first thing needs to be we need to change the way we pay opening bands. Itâs really unsustainable for a band, especially if itâs a band in a van thatâs trying to catch up with a band on a tour bus. Itâs a really unsustainable practice.â
The Thing They Hope Fans Take Away From Their Album
âI just hope they hear this one and trust that Iâm gonna keep making music. Weâre signed to a bigger label and I think the sellout mentality, it scares a lot of people â but I feel like we are on a mission to stay very true to ourselves. I want them to trust that Iâm going to keep doing whatever the fâk I want with my songs.â
The Project
I Love You Jennifer B, out now on Rough Trade Records.
The Origin
Though they were both drawn to the Guildhall School of Music in London for its rare, genre-inclusive approach to music academics â teaching everything from electronic production to jazz piano â Georgia Ellery and Taylor Skye were not the most likely duo at the school to form a band. Ellery arrived her first year at the school as a violinist with no experience writing songs, while Skye was busy scoring scenes in feature films. âBut I think we were both looking for each other,â Ellery says wistfully, looking back on the time she still says is âdefinitely the most formative of my life.âÂ
Inspired by the emerging experimentalist pop scene at the school, Ellery tried to write songs on her own, setting down her trusty violin in favor of a piano or guitar. After penning her first one, Ellery took it to Skye to produce, given her admiration for his soundtrack work and their shared love of James Blake, Four Tet and of Annie Macâs BBC 1 radio show. âIâve never really enjoyed playing by myself, so it just made a lot of sense to work together,â Ellery explains. âHe was looking for a band, I was looking for a band, so the two just kept going after the first song.âÂ
Soon, the duo was self-releasing their music, which ultimately sounded as jarring as the name they assumed to do it: Jockstrap. When asked why they chose the moniker, Skye just shrugs. âWe like heavy metal names.â
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The Sound
Made up of Elleryâs soul-baring songwriting and Skyeâs bombastic electronic production, Jockstrapâs I Love You Jennifer B is a commanding front-to-back listen, and is already beloved by tastemakers like Jamie xx and Populous. At times, I Love You Jennifer B is longing, and at other times frenetic, but thatâs what makes it brilliant: it is committed to subverting expectations at every turn.
Skye says it was always a conscious choice to put together a full projectâs worth of songs, but Ellery also says, âWe werenât writing for cohesion.â
The Breakthrough
When releasing their first songs, Jockstrap took inspiration â knowingly or unknowingly â from Skyeâs early-Uni roots, scoring scenes in his dorm room. The duo paired their music with visuals they created themselves; sure, saving the money as a then-independent band was helpful, but making music videos from scratch was also a way to illustrate a bigger artistic vision.
âWe had this sort of plan of how we should self-release,â says Ellery of their first songs. The band put out homemade videos as well as linked up with a local magazine to premiere them. âWe were just so driven and determined to make it a real thing,â says Ellery. âI think we did it the correct way, because our team just kind of came to us after.â The music videos and songs led to their record deal with Rough Trade Records, two EPs and finally, their debut album.Â
The Piece of Studio Equipment Jockstrap Cannot Live Without
Skye: âMy PSP vintage warmer.â
Ellery: âMy trusty old Audio Technica headphones that are dirt cheap.â
The Artist They Believe Deserves More Attention
Skye: âMT Hadleyâ
The Takeaway That They Hope Fans Have When They Hear the Album
Ellery: âWe truly hope that thereâs a banger in there for everyone. That at least one song screams at them.â
The Advice Every Indie Artist Needs to Hear
Ellery: âTake control and make your own music video. Try to get your own premieres in magazines, donât wait on others to do it.âÂ
The Thing That Needs to Change in the Music Industry
Ellery: âMore women. Less misogyny.â
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