In Canada
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Earlier this week, Anna Wintour, chief content officer of media company Condé Nast, announced that Pitchfork will become a vertical at men’s magazine GQ and will undergo restructuring and layoffs. Many Pitchfork employees were laid off, including features editor Jillian Mapes, longtime employee and executive editor Amy Phillips and current editor-in-chief Puja Patel, according to Wintour’s memo to staff.
“Without Pitchfork, there will be fewer avenues for Canadian artists to reach a broad American audience,” says Polaris Prize-winning musician Cadence Weapon — real name Rollie Pemberton — who received coverage from the site early in his career and began writing reviews for it as a teenager.
“When Broken Social Scene and Arcade Fire got boosted by the Pitchfork Effect in 2003 and 2004, it gave independent Canadian musicians hope,” Pemberton tells Billboard Canada. “Back then, anything that wasn’t on a major label was largely ignored by our own country.”
“Getting a thoughtful and favourable Pitchfork review for The Shape of Your Name in 2019 cracked open the door for me into the U.S., which ultimately led to American labels and my agents coming on board,” says Canadian singer-songwriter Charlotte Cornfield. “I think that ultimately the changes at Pitchfork will create another barrier [to] entry for Canadian musicians when it comes to growing their careers outside of Canada.”
The concerns extend beyond Pitchfork. Many artists, writers and music industry members see the layoffs as part of broader trends in the music and media industries.
Andrew McLeod, who releases music as Sunnsetter and performs in Zoon and Ombiigizi, argues that the only obvious way to make new fans is to go viral.
“In the phase of the internet that we’re currently living through, it’s much harder to create new mechanisms of any significant size that exist outside of the structures of these massively capitalized platforms like Spotify, Meta, TikTok,” he explains. Major labels have the resources to mount massive social media campaigns, but for independent artists, it’s challenging to break through.
Read more about the impact of the loss of music media here. – Rosie Long Decter
Boots and Hearts Producer Launches Management Arm, RLive
Republic Live, producers of the annual multi-day Boots and Hearts country music festival north of Toronto, has launched a management division called RLive. Newly appointed Alberta native Casadie Pederson has been named as director of artist management and development.
RLive will be based in Nashville, where Pederson will work alongside Republic Live’s festival booker Brooke Dunford. The Republic Live Canadian office has also added Hannah Buske in Toronto. She will support Dunford in future festival bookings and support management and marketing initiatives.
RLive is a natural extension of the festival’s opening night emerging artist showcase. In an earlier interview, Dunford stated that promoting Canadian talent at Boots and Hearts Music Festival — which annually attracts 40,000 a night and offers on-site camping, carnival rides, food trucks and other amenities — has always been one of its chief mandates.
The first signing for RLive is Tyler Joe Miller, a Surrey, B.C. singer-songwriter who has scored seven top 10 Canadian country hits since launching himself in 2019 with two back-to-back No. 1 hits – “Pillow Talkin” and “I Would Be Over Me Too.” Miller joins fellow CanCountry stars Shawn Austin and Andrew Hyatt on a 20-city, west-to-east Country MixTape Tour of casinos, theatres and concert venues that opens in April.
Republic Live is a privately held Canadian company formed by the Dunford family that owns the 585-acre Burl’s Creek Event Grounds north of Toronto, where Boots and Hearts is staged annually.
Canadian venture capitalist Stan Dunford and Nashville-based live music promoter Nick Kulb were early backers of what has become one of the largest multi-day festivals in North America. – David Farrell
Chantal Kreviazuk Sells Song Catalogue to Anthem Entertainment
After decades as a Sony/ATV Music Publishing Canada songwriter, Winnipeg-born singer Chantal Kreviazuk announced that her song catalogue has been acquired by Anthem Entertainment.
It’s a major acquisition. In addition to CanCon hits of her own like “Before You,” “Boot,” “In This Life,” “Time,” “Weight Of The World” and “Get To You,” she’s also written songs by artists like Drake, Avril Lavigne, Shakira and Carrie Underwood. Her catalogue includes diverse hits like “Feel This Moment” by Pitbull and Christina Aguilera, and “Rich Girl” by Gwen Stefani.
Kreviazuk has won three Juno Awards and was awarded the Order of Canada in 2014, along with her husband, Raine Maida of Our Lady Peace, for their efforts to raise awareness and support for human and animal rights, mental health, education and the environment.
As for Anthem Entertainment, the Toronto-based company has made a major move into acquiring more publishing catalogues over recent months, including rising country singer Jordan Davis and some of Timberland’s catalogue, including cuts with Justin Timberlake and Jay-Z.
Last year, the independent company made some major executive moves, instating Jason Klein as the new permanent CEO. – David Farrell & Richard Trapunski
Last week in Canada: Top Vinyl Sales & Amazon Music’s Artists to Watch
Last week, Luminate put out its 2023 year-end report. While the data company, which tabulates Billboard‘s charts and provides data for the film and TV industries, usually puts out a separate Canadian report, this year’s was instead a report on the global music industry as a whole.
Billboard Canada asked Luminate if it could supply any more data on who and what was hot in Canada in 2023, and they dug in for four more exclusive lists.
When it comes to vinyl sales, Taylor Swift, unsurprisingly, takes up the top three spots and four of the top 10.
Top 10 Vinyl Sales
Taylor Swift – 1989 (Taylor’s Version) – 43,000
Taylor Swift – Speak Now (Taylor’s Version) – 18,000
Taylor Swift – Midnights – 18,000
Olivia Rodrigo – Guts – 8,000
Pink Floyd – The Dark Side Of The Moon – 8,000
Lana Del Rey – Did You Know That There’s A Tunnel Under Ocean Blvd – 7,000
Taylor Swift – Red (Taylor’s Version) – 6,000
Fleetwood Mac – Rumours – 6,000
Arctic Monkeys – Am – 5,000
Rolling Stones – Hackney Diamonds – 5,000
Swift also takes the top spot for CD sales, but there are also two somewhat surprising Canadian albums represented: Neo-Romance from Quebecois pianist Alexandra Stréliski and A Boire Deboutte from francophone Acadian roots act Salebarbes.
Top 10 CD Sales
Taylor Swift – 1989 (Taylor’s Version) – 30,000
Metallica – 72 Seasons – 17,000
Alexandra Stréliski – Neo-Romance – 16,000
Taylor Swift – Speak Now (Taylor’s Version) – 13,000
Rolling Stones – Hackney Diamonds – 11,000
Taylor Swift – Lover – 10,000
Salebarbes – A Boire Deboutte – 10,000
Taylor Swift – Midnights – 10,000
P!nk – Trustfall – 8,000
Ed Sheeran – – 8,000
Head here for the top 10 on-demand streams for two of Canada’s most popular and rising genres: country and R&B/hip-hop. – Richard Trapunski & David Farrell
CIMA Calls On Government To Keep Its Canada Music Fund Promise
CIMA, the Canadian Independent Music Association, has launched a campaign calling on the public to contact Liberal representatives about the Canada Music Fund. Following a direct appeal to the government last fall, CIMA has turned towards the public in hopes of putting pressure on the government to make good on their campaign promise to increase the fund by $50 million.
The organization has set up a letter campaign that allows supporters to contact the government with a plea to increase the Canada Music Fund, which supports the operations of granting bodies FACTOR and Musicaction. According to CIMA, FACTOR invested $21 million in the Canadian music industry in 2022 alone and has supported 6,500 artists in the last five years.
FACTOR receives part of its funding from private radio broadcasters, but those contributions have been decreasing, with CIMA estimating they could be as low as $2 million in 2024. The Canada Music Fund is currently $25 million annually, and CIMA says that a $50 million increase is needed just to maintain current programming, while many music associations are calling for a $60 million increase. The Liberal government promised a $50 million increase in 2021 to help the Canada Music Fund keep up with demand and the rising costs of releasing and touring music.
CIMA president Andrew Cash spoke to the House Finance Committee on Nov. 14 about the increase and said that if the government fails to follow through, “companies will close, those that don’t will shed staff and release fewer artists, and this will result in fewer shows across the country, harming an already precarious live music sector, affecting local economies, and reducing revenues to government.”
FACTOR provides major financial support for artists looking to export their music internationally, with showcasing and touring grants that help artists travel to key industry events abroad, as well as support for marketing and sound recording.
“If the government does not make good even on their $50 million promise to our sector, FACTOR’s budget could be cut in half over the next couple of years,” states CIMA’s new public campaign. – Rosie Long Decter
Amazon Music Canada Announces Breakthrough Artists to Watch 2024
Amazon Music Canada has announced the six Canadian rising stars included in its Breakthrough Artists to Watch 2024. Throughout the year, these six musicians will include support from Amazon Music Canada, including year-long promotion, exclusive music, playlist placement, editorial and tailored developmental support for each artist’s career ambitions.
This year’s selections include inaugural Billboard Canada Punjabi Wave cover star Jonita Gandhi, francophone rapper Fredz, small-town Ontario country singer Owen Riegling, former breakout star of Canadian singing competition The Launch Jamie Fine, Ottawa singer-songwriter Anaïs Cardot and Victoria, British Columbia-based funk/R&B artist Diamond Cafe (who also just signed a major label deal with Warner Music Canada).
“The focus of Artist to Watch is to help artists who are bubbling up in Canada find ways to grow their audiences and connect with new fans across the country and globally,” John Murphy, head of music, Canada, at Amazon Music, tells Billboard Canada. “We’re looking forward to working closely with this year’s group of diverse, promising artists and helping even more fans discover them and their music.”
One of the goals of the program is to spread regional artists internationally, adds Murphy. Amazon Music launched its first Canadian edition of the initiative last year, and Murphy says it more than doubled the total fans of each artist throughout 2023. Madeline Merlo launched an original track on the streaming service called “You’ll Think of Me,” and more than 50% of its streams have come from outside of Canada.
All six of the artists selected have big plans for 2024, including new music, concerts and some other dreams. To let them speak for themselves, Billboard Canada asked each musician about their year ahead.
Read all of those interviews here. – Richard Trapunski
This year, Billboard Canada will introduce the first Canadian edition of Power Players. The list will celebrate individuals pivotal in advancing Canadian music and boosting artists who are making a global impact.
Billboard Canada’s Power Players celebration will take place on Sunday, June 2, 2024, with an event held on the opening night of the long-running music festival and industry conference, Canadian Music Week (CMW).
CMW founder Neill Dixon says he noticed a void within the music industry and was looking for a method to spotlight key industry professionals. In its 42-year history, CMW has established itself as the central hub for industry professionals from Canada and across the globe. The introduction of Billboard Canada‘s Power Players list is set to provide a significant boost, propelling these industry voices to new heights.
“[It’s] a recognition long overdue for Canada,” says Dixon.
Canada’s music industry is in a pivotal moment of transformation. Following the breakout success of artists like Drake, The Weeknd, Justin Bieber and Shawn Mendes over the last decade and a half, a new generation of emerging artists is making its mark on the world stage.
In 2023, Tate McRae established herself as a global star, hitting No. 1 on the Billboard Canadian Hot 100 and Billboard‘s Global 200. Punjabi-Canadian artists like Karan Aujla and AP Dhillon made major waves across the world and signalled the global potential of Canada’s cross-cultural music scene. Meanwhile, with Canadian Content regulations and the Broadcasting Act under review for the first time in a generation, the industry is being reshaped and rethought before our eyes.
The Power Players list will be peer-nominated and selected by the Billboard Canada team. Nominations are set to open in February. – Richard Trapunski
Luminate 2023 Year-End Report Reveals Canadians Love Old Music, Afrobeats and Country
In 2023, Canadian total album consumption was up, while album sales — including physical and digital — declined slightly, according to the Luminate Year-End Music Report released this week.
While Luminate usually releases a separate Canadian report, this year the country’s data is included with the full global report.
In Canada, catalog sales are strong. Luminate compared growth in catalog consumption versus current release consumption, and found that in Canada, catalog represented 73.1% of music consumption while current releases represented only 26.9%. Catalog consumption also grew more than current release consumption last year, at 17.4% versus 9.1%.
Canada came in ninth place on Luminate’s list of the top 10 countries by streaming volume, with 145.3 billion streams. Canada doesn’t appear on the top 10 countries by streaming growth list, however, where India took the number one spot. Canada is also one of five countries outside the United States where hip-hop and R&B perform the best on streaming.
In Canada, Afrobeats had a big year thanks to Rema and Selena Gomez‘s “Calm Down,” (which finished second on Luminate’s list of top 10 songs of 2023 in Canada by audio- and video-on-demand streams) but Latin music has struggled to break through in the same way as it has in the United States, with 2023 heavy-hitters Peso Pluma and Karol G failing to land on Canada’s year-end charts. Country is very popular, though: Morgan Wallen is on Canada’s top 10 albums of 2023 by total equivalent album units, finishing at No. 1 with One Thing at a Time and at No. 4 with Dangerous: The Double Album. Further down the list is Luke Combs’ Gettin’ Old at No. 9.
Find all of the Luminate year-end lists and data insights, both for Canada and the United States, here. – Rosie Long Decter
Rêve Finds Some “Contemporary Love” on the Billboard Canadian Hot 100
This week marks the first Billboard Canadian Hot 100 since the holidays, and with the drop-off of seasonal songs, there’s lots of room for shakeups on the charts. The opening has certainly benefitted Montreal dance-pop artist Rêve, who has a new entry on the charts this week: Her new song, “Contemporary Love,” lands at No. 77.
This isn’t Rêve’s first Canadian Hot 100 appearance; her single “Whitney” finished at No. 68 on 2023’s year-end Canadian Hot 100 and cracked the top 10 on Billboard‘s Dance/Mix Show Airplay chart in the United States. A previous single, “CTRL + ALT + DEL,” peaked at No. 38 on the Canadian Hot 100 and was certified platinum. In 2023, Rêve released her full-length debut, Saturn Return, and was featured in Billboard‘s Dance Artist of the Month series. She also picked up a Juno Award for Breakthrough Artist.
“Contemporary Love,” a cut off Saturn Return, was released along with a music video in July. The track is now picking up steam following Rêve’s guest judge appearance on Canada’s Drag Race at the end of 2023, where she gave pointers to the competitors on a girl group challenge. The energetic dance-pop track, featuring very ’80s synth bass and drum fills as well as a rapid-fire chorus, has an intensity that could propel it even further up the chart.
Also making moves on the Canadian Hot 100 this week is Tate McRae, who returns to No. 1 with “greedy” following a holiday hiatus. The Calgary pop star is also blowing up in the United States, having just claimed the No. 3 spot on the Billboard Hot 100, behind Jack Harlow‘s “Lovin On Me” and Taylor Swift‘s “Cruel Summer.” Might she have enough momentum to take the No. 1 spot in the coming weeks?
Notably, McRae currently has two other songs on the Canadian Hot 100: “exes” at No. 19 and “run for the hills,” which hit a new peak at No. 34. Both are also charting on the U.S. Hot 100. – Rosie Long Decter