Hip-Hop
Page: 100
Questlove had a tall order in pulling together the mind-bending 14-minute tribute to hip-hop history at Sunday night’s (Feb. 5) 2023 Grammy Awards. Tasked with telling the story of the genre that has given him a career and produced some of the most iconic music and performers of the past half-century, the Roots drummer looked far-and-wide — from the West coast to the East coast, over to Philly and down to Atlanta and beyond — to ensure that the breadth of the genre was well-represented.
There’s one voice, though, that did not make it to the stage to perform alongside Big Boi, Ice-T, Missy Elliott, Lil Baby, Method Man, Future, De La Soul, Grandmaster Flash, Run-DMC and the other legends. Quest told Variety that he invited Will Smith to make a special surprise appearance at the event that featured Smith’s longtime musical partner DJ Jazzy Jeff — who rocked the bells with LL Cool J — but that the rapper-turned-actor had to back out due to the filming scheduled for his fourquel, Bad Boys 4.
“I’ll give the spoiler alert away. Will Smith was a part of the festivities tonight, but they started shooting Bad Boys 4 already this week,” Quest said on the red carpet, where he revealed that the “all-inclusive” vibe he was looking for in the segment originally came in at 27 minutes before producers asked him to cut in way down. “There’s a lot of preliminary shots that he had to do, so we had to lose Will. That was gonna be a surprise moment.”
Quest said the invite was “a shot in the dark,” and that he understood the no-show because, “he’s always shooting movies. We had a lot of people and some of them have other jobs.” For example, he noted that the Roots had to get former David Letterman bandleader Paul Shaffer to fill-in for them on The Tonight Show last week so that they could prepare for Sunday night’s rap tribute.
While Smith was ultimately a scratch, if he had flown in it would have been the Oscar-winner’s first awards show appearance since last year’s shocking incident at the 2022 Oscars where he slapped comedian Chris Rock — shortly before Questlove accepted an Academy Award for best documentary for his film Summer of Soul. Last week Smith announced that he and Martin Lawrence will be re-teaming for Bad Boys 4.
For the first time in years, the 2023 Grammy Awards will likely be remembered for the awards given out as opposed to the performances.
Stars bringing their A-game to the stage is usually what occupies water cooler conversation the day after the Grammys, but this year’s ceremony – which went down at Crypto.com Arena in Los Angeles on Sunday (Feb. 5) – featured several surprise wins that few saw coming. From best new artist victor Samara Joy to a visibly shocked Bonnie Raitt winning song of the year to an overjoyed Lizzo nabbing record of the year to Harry Styles winning album of the year (in a category that included Beyoncé and Bad Bunny), it was an evening of twists that could only have been matched if you skipped the Grammys entirely and caught M. Night Shyamalan’s Knock at the Cabin instead.
That isn’t to say the performances didn’t leave an imprint on viewers. The Questlove-curated 50th anniversary salute to hip-hop was one of the most wildly entertaining, jaw-dropping performances at any awards show in years, bringing together generation-spanning pioneers such as LL Cool J, Queen Latifah, Public Enemy, Method Man, Missy Elliott, Busta Rhymes, Rakim, Run-D.M.C., Grandmaster Flash, Ice-T, Big Boi and many, many more – plus new genre stars such as Lil Baby and GloRilla. It was the only thing that justified making the 2023 Grammys telecast run nearly four hours.
Below, we’re ranking all the performances at the 2023 Grammys Awards, from least to greatest. One thing worth noting: We are not ranking any of the ‘in memoriam’ performances (by Kacey Musgraves, Quavo, Mick Fleetwood, Sheryl Crow and Bonnie Raitt), in a nod to the tone those moments take in the telecast.
The Recording Academy held is second annual Black Music Collective event Thursday (Feb. 2) at the Hollywood Palladium, where Dr. Dre, Missy Elliott, Lil Wayne and Epic Records CEO Sylvia Rhone were this year’s honorees during an evening honoring hip-hop and the past, present and future of Black music.
Explore
See latest videos, charts and news
See latest videos, charts and news
Established in 2020, the Black Music Collective “is a hub for power players in Black music, across all genres, under the Grammy roof, bringing together creative geniuses and business leaders to set unified goals, align on a shared agenda, and build community.” Recording Academy CEO Harvey Mason Jr. told Billboard on the black carpet that he hopes this event, which was first held in Las Vegas last year, “continues to be a place people want to gather and want to celebrate Black excellence. I want this to be known as a place where we honor and respect Black music, and I hope that people will realize that the Academy is paying close attention to what’s happening in our music industry in every genre, but specifically in Black music.”
There were as many examples of Black excellence in the audience as there were on stage, including Lil’ Kim, Lucky Daye, Joey Bada$$, Ebonie Ward and many more, who were all deliciously treated to a menu dedicated to the honorees’ craft, including the “Carter III (Triple C’s)” (cornbread with crab and caviar), “Up in Smoke” (free range chicken with truffle BBQ sauce and pineapple), “California Love” (crispy cauliflower with BBQ miso glaze and benne) and “Sock It 2 Me” (chocolate wavy waffle with roasted plantain gelato). Among all the glitz and glam, Swizz Beatz praised “Queen” “Sylvia Rhone the Great” before commanding the audience to give her a standing ovation and twirling the executive on stage before presenting her with the Recording Academy Global Impact Award.
“It’s been a lot of years for me in hip-hop, and it’s even more special to me amongst this elite group of artists with Dr. Dre, Missy Elliott, Lil Wayne, each of whom I’ve had the privilege of working with throughout my career,” she said, adding how she was “excited for the future of Epic Records. And yes, that includes Future, but Future’s not in his seat yet, but I must say Future has had an amazing year…. And then along with Travis Scott and 21 Savage, we are starting to build a really strong hip-hop roster. But it’s nights like these that keep me revitalized. They serve as a powerful reminder that hip-hop was a calling. As we celebrate its 50th anniversary, it’s gratifying to see how far we actually have come. Rising from the embers of the Civil Rights Movement, hip-hop emerged as a revolutionary art form. What was once thought to be a momentary effect is now embedded in the fabrics of our daily lives, from fashion and shoes to film to fine art to television to technology and beyond. We have made history. We have changed lives. We are mighty. And we are worldwide.”
Busta Rhymes praised Rhone for believing in his vision when it came to filming outrageous, multimillion-dollar music videos and encouraged everyone at the Palladium to “f–k the cool sh–” and “undo your little bowtie” as he performed “Put Your Hands Where Your Eyes Can See,” “I Know What You Want,” his verse from Chris Brown‘s “Look at Me Now” and “Pass the Courvoisier, Part II” with Jermaine Dupri on stage.
Ciara and Mona Scott-Young then introduced Missy, with Ci Ci hailing her as “the true definition of a legend, an icon, an ultimate rockstar” and Scott-Young recalling a phone call she received from Rhone 26 years ago about managing Missy, a fruitful relationship that continues to this day. “You have changed the world, changed the way we see ourselves, changed the way we experience music. And for that, I thank you,” she said before the “Work It” MC tearfully accepted her award on stage while Wayne bowed down to her in the audience.
“This will never get old to me. I’ve won a lot of awards and I feel the same way,” she said while choking back sobs. “People don’t understand that this is a Global Impact Award. It’s not just neighborhood, it’s global. So it hits different when you stand up here, knowing that when you get something like this, you gotta know that you’ve been through a lot.”
Chloe Bailey paid homage to Missy’s production credits by performing a cover of Aaliyah‘s “One in a Million” as well as “One Minute Man,” while Tweet sang “Oops (Oh My)” and Ciara returned to the stage to perform double duty on their hit singles “1, 2 Step” and “Lose Control.”
Mason Jr. then introduced Dr. Dre, whom he called “one of the founding fathers of modern music” and a super producer he looked up to. “To tell you the truth, I was a little bit nervous when Harvey called me about this award because I was wondering if he knew something I didn’t. I was thinking to myself that they usually give this type of sh– to dead people,” he wisecracked, the venue erupting with laughter and later applause when prompted by Dre to “make some noise for hip-hop” in honor of the genre’s 50th anniversary. “The birth of hip-hop completely changed the course of my life. Just imagine where a lot of Black men, including myself, would be without hip-hop. I was in junior high school when I had ever heard hip-hop for the first time. I heard mixing and scratching, I couldn’t get enough of that sound. And once I got my hands on the turntables, I knew I had found my wings and I was determined to know how to fly.”
Snoop Dogg took it back to the ’90s with a performance of Dre’s debut solo single “Deep Cover” and continued the West Coast hip-hop celebration by bringing up Kurupt for “Nuthin’ But a ‘G’ Thang” and Ty Dolla $ign, who was wearing a Nate Dogg T-shirt, for “Ain’t No Fun (if the Homies Can’t Have None).”
DJ Khaled repeatedly proclaimed, “They didn’t believe in us, but Lil Wayne did!” as a revised mantra from their three-time Grammy-nominated song “God Did.” He proceeded to tell the story about how he witnessed Wayne meet Birdman at Odyssey, a record store in New Orleans that Khaled used to work at and DJ behind the counter. “The reason why I want to tell you that story is the consistency is Lil Wayne. The word ‘winner’ is Lil Wayne,” he said, exalting him for signing the next generation of superstars Drake and Nicki Minaj, the former of whom appeared via video and took a subtle dig at the Recording Academy by falsely presenting the Global Impact Award to Ed Sheeran.
“Good evening, Grammys. Wow, I haven’t said that since about 2016. My name’s Drake and I’m here tonight on behalf of the Black Music Collective,” he smirked while pulling his glasses down to wink at the camera, “to present the Global Impact Award to Ed Sheeran.” Then a man appears to Drake’s right and whispers in his ear. “Lil Wayne? Lil Wayne. Oh, makes sense,” Drizzy corrects himself sarcastically. “My brother — that’s a lot better, by the way — I love you so much. And I don’t want to make this personal because the Global Impact Award would be about how you affected everybody not just me. I know I probably get annoying with saying how much you mean to me and my family. I speak on behalf of everybody when I say our careers, our cadences, our melodies, maybe our face tats or our outfits or our decisions in general would not have been the same without your natural gift to just be yourself.”
Wayne’s daughter Reginae Carter contributed to the outpouring of love for Wayne, telling Billboard on the carpet earlier that evening, “I’ve been texting my daddy like every other day like, ‘I’m so proud of you. Congrats.’ You see the rapper, you don’t see the father much,” she explained. “He’s always been big on my education, big on just how I carry myself. I thank him and my mom for the woman that I became today.”
But while 2 Chainz performed their “Duffle Bag Boyz” collab, Swizz got back on the mic to rap their “Uproar” joint and former Young Money signee Tyga paid tribute to him by performing “A Milli” with a full band courtesy of the night’s musical director Adam Blackstone, Wayne remained in disbelief at the recognition.
“I want y’all to know that I don’t get honored. Where I’m from, New Orleans, you’re not supposed to do this,” the “Lollipop” rapper cautioned the audience sincerely before running down a long list of thank you’s, including his children and their mothers, his manager and Young Money Entertainment president Mack Maine, his former manager and Blueprint Group CEO Cortez Bryant and Cash Money Records. “Coming from New Orleans, Cash Money Records was if you was from Dallas and you just got signed to the Cowboys. They signed me when I was 12. I put out my first album when I was 13. This man Khaled had to tell you about that record store. The reason why I would be in that record store was because we didn’t have a picture on the front of the album cover, so to prove to my homies and to my friends at school that it’s really me, we had to go to the record store, I have to show them the album, flip it around and show them it says ‘Dwayne Carter.’ That man Khaled was in there every time, he witnessed that. Ladies and gentlemen, again, we don’t get honored.”
Trippie Redd has heard what some fans have been saying about the raw sound of his new album Mansion Musik. In a chat with Apple Music’s Zane Lowe this week, Trippie reacted to the pushback from some fans about the Travis Scott-featuring track “Krzy Train,” which has a buzzing, EQ-pushed-to-red quality to it.
“Every time I read people talking about this album, and they’re complimentary, but they’re like, ‘What’s up with the mix on ‘Krzy Train?’ I don’t understand why it sounds like that,’” Lowe told the rapper about the online grumbling.
“I was held for ransom on my project. They wanted me to pay them a million dollars because they had all my records. Every single last one, all the features,” Redd said of the unidentified hackers he claimed grabbed his tracks, forcing him to rush-release the 25-track project featuring collabs with Chief Keef, Future, Lil Baby, the late Juice WRLD, Lil Durk, Nardo Wick and more.
And while he would only identify the alleged perpetrators as “some hackers,” Trippie said because of the alleged ransom threat he had to “rush the project out.”
Trippie added, “They have been hacking and leaking like crazy. At least my last 2-3 albums they… I don’t know how they do it.” He said that the perpetrators had gotten a hold of the Scott collab and he didn’t even have the finished version in hand, only the raw vocal track Scott had sent to him. So his engineer didn’t even mix the Scott vocals and they had to “run with” the raw file because “if I didn’t the whole project was gonna release.”
He doesn’t know how they’re doing it — he said hackers did the same with his 2020 album Pegasus, which leaked two months early — but getting Musik out as soon as possible was his fix. “They’re going to hear it regardless and they’re gonna hear the bad mix regardless, so I’m gonna put it out unmixed and see what they think,” he said.
The good news is Trippie plans to fix the mix and re-upload a cleaner-sounding version at some point.
The rapper also talked about his love of conspiracy theories — while spinning some wild ones about ancient rocks in middle Earth with secrets embedded in them — and said he’s working on an original anime project animated by The Boondocks‘ Carl Jones as well two different, unnamed movies.
Check out Trippie’s interview with Lowe below.
From declarative album titles like Epik High Is Here and We’ve Done Something Wonderful to the more conceptual Shoebox and [e], Tablo, Mithra Jin and DJ Tukutz of Epik High have always been intentional in a multifaceted way with their record titles.
The hip-hop trio’s latest project leans toward the latter for the group to deliver a new sound that speaks to a fresh mindset and return to their roots as musicians after releasing their debut album 20 years ago.
“We like strawberry representing the album because it’s sweet and fresh, which is what we wanted to do at the beginning of our 20th anniversary,” explains group leader Tablo. “We thought that people would expect some music that is reminiscing and weighed down by the years, and we wanted to go against that expectation and just create something that sounds like three guys that just decided to create a group together. But strawberries are interesting because they’re so fragile; you can smash them up with your thumb but, somehow, they’ll stain on your table perfectly fine. And it reminds me of blood when it’s squished. So, there’s a little bit of pain in that sweetness. I think that that’s what Epik High is.”
Despite opening and closing the new Strawberry EP with, as they describe, “Epik High-ish” lo-fi tracks, the EP boasts some of the group’s most mass-appealing tracks in years inside: the knocking, melancholy hip-hop cut “On My Way” with Chinese K-pop star Jackson Wang, the disco-tinged “Catch” is smoothed out by a perfect feature from Hwa Sa of girl group MAMAMOO, plus an explicit, relatable freestyle from Tablo examines the online and real-life chaos of 2023. While Epik High has toured their brand of Korean hip-hop tour across the globe and scored multiples across Billboard‘s World Albums and World Digital Songs chart, Strawberry is intentionally described as a “global album” by the band to share their current mindset.
“Technically speaking, all our albums have been global, but not by choice, right?” muses Tablo. “K-pop and Korean music became a global thing even though it wasn’t ever a global release. But as a result, the audience for our albums has grown wider. And here’s how I approach progressing as a musician: I don’t think of myself as leading the way and my audience has to follow where I go—I will make music in the way that I want—but I believe that as my audience grows geographically and I’m flying there to perform for them, I want them in the center of my mind and my heart when I’m creating music. Before, I would create the music and the music’s audience grew. Now, that audience is affecting the way I create music as well, like, they’re in my mind when I make music…I think more because of COVID; I think how the entire globe is sharing the same fears and inspirations and hopes and dreams. We were just made more aware of it and, as a result, I think with this album, it’s just a mindset thing—calling it a ‘global album’ because there’s no real difference to how we’re releasing it; we’re just saying that because we want to remind ourselves that we are now speaking to people all over the world and we want them to know that we care about them.”
Despite Epik High intending for last February’s release of Epik High Is Here to be their final album, the trio naturally found themselves creating music again after career highlights like returning for their second Coachella performance and surrounding themselves with other musicians.
“So we actually did decide internally that Epik High Is Here would sort of be the last album,” Tablo explains. “Epik High Is Here Part 2 ends with ‘Champagne,’ which is sort of going back to the very first song on our first album [‘Go’ on Map of the Human Soul]. It’s like the curtain call. We were like, ‘We’ve made so many albums and I don’t think there’s anything we can really say. So, let’s continue to be Epik High and perform, but I’m not sure if we should ever make an album again. It was like a collective decision. What happened was…damn it, Coachella kind of inspired us again. We were like, ‘Oh my God…’”
Tablo says California continued to inspire the band despite their professional promises: “We just assumed that maybe we’ll release one single in October 2023 when it actually becomes 20 years, but nothing else. And then we were in LA for some festival, we just had like a week in L.A. but only one show so we had all this time. Being who we are, we ended up with a lot of musicians just making music and ended up with a ton of songs. We were like, ‘What do we do with these songs? We promised each other that we wouldn’t release an album,’ and then Tukutz was like, ‘This isn’t actually an album if we’re releasing three to five songs. Technically, it’s just a project.’ And I’m like, ‘You’re right. We did say we will never release another studio-length album so we’re not breaking that promise…yet.’ And we justified it to ourselves, hence, this situation.”
Let Epik High break down their new album/project/situation Strawberry below, track by track:
It’s fitting that on Wednesday morning (Feb. 1) Missy “Misdemeanor” Elliott became the first-ever female hip-hop artist to be nominated for the Rock and Roll Hall of Fame in her first year of eligibility. The pioneering rapper/songwriter/producer celebrated the news in a statement in which she said, “This is an incredible honor. I’m so humbled and grateful to be counted amongst all the incredible honorees.”
Elliott joined a list of 2023 nominees that also included Kate Bush, Sheryl Crow, Cyndi Lauper, Iron Maiden, JoyDivision/New Order, The Spinners, George Michael, Willie Nelson, Rage Against the Machine, Soundgarden, A Tribe Called Quest, The White Stripes and Warren Zevon.
“I’ve spent my career making the kind of music I love and it means so much to know that I have touched others as well,” Elliott added. “But to hear that I am the first female hip hop artist to EVER be nominated into the Rock & Rock Hall of Fame?!? Wow!! This one hits extra different as I hope it opens doors for other female emcees to be recognized!”
To be eligible for the RRHOF, an artist’s first commercial release must have come out at least 25 years prior to the nomination year. After making a name for herself in her early 20s writing and rapping on songs by Raven-Symoné, Jodeci, SWV and Aaliyah, Elliott’s genre-expanding debut, Supa Dupa Fly, dropped in 1997, featuring the psychedelic video for “The Rain,” her first of many eye-popping collaborations with director Hype Williams.
Elliott won a Grammy — one of four she’s earned to date — for best rap solo performance in 2002 for her landmark hit “Get Ur Freak On” and hit No. 2 on the Billboard Hot 100 with her 2003 single “Work It.” In addition to her six solo albums, Elliott has continued to be one of the most in-demand producers and songwriters in the business, working with everyone from Mary J. Blige and TLC to Beyoncé, Ciara, Fantasia, Jazmine Sullivan, Monica and Fifth Harmony, among many others.
She was also the first female rapper inducted into the Songwriters Hall of Fame (2019), the first to receive the MTV VMAs Video Vanguard Award (2019) and with more than 40 Million records sold worldwide she is the best-selling female rapper in Luminate history.
RRHOF Inductees will be revealed in May, with the induction ceremony taking place this fall. The top five artists selected through fan voting will be tallied along with the ballots from the Rock Hall’s international voting body to determine the Class of 2023. Fans can vote online every day through April 28 at vote.rockhall.com or IRL at the Rock & Roll Hall of Fame Museum in Cleveland.
Dr. Dre’s solo debut album, The Chronic, is celebrating its 30th anniversary with a special re-release on Interscope Records and a return to streaming services after nearly a year away. “I am thrilled to bring The Chronic home to its original distribution partner, Interscope Records,” says Dre in a press release, adding that working with the label “to re-release the album and make it available to fans all over the world is a full circle moment for me.”
Steve Berman, vice chairman of Interscope Geffen A&M, expressed similar excitement, saying: “Dr. Dre is without a doubt one of the most iconic and groundbreaking artists in the modern era. He has also used his platform to fuel some very impactful philanthropic efforts that will ensure his legacy is felt for generations to come. Dre’s solo career all started with the The Chronic, one of the most celebrated recordings of all time. To have this album at Interscope once again where we work with Dre and his amazing team at Aftermath day in and day out is incredibly gratifying for me personally and all of us at Interscope.”
Earlier this month, Billboard reported that Dre sold his music assets to Universal Music and Shamrock Holdings for a deal estimated to be $200 million. According to sources, the assets include mainly passive income streams, such as artist royalties from two of his solo albums and his share of N.W.A. artist royalties; his producer royalties; and more. The Chronic had long been available on streaming services but was pulled, along with several other Death Row classics, after Snoop Dogg purchased the label early last year.
Considered one of the most storied albums in hip-hop, The Chronic had a splashy debut on the Billboard 200, entering the charts at No. 3. Released in 1992 on Death Row Records / Interscope, Dre’s magnum opus earned three Hot 100 top 40 hits, “most notably “Nothin’ But a “G” Thang,” which peaked at No. 2.
John Janick, chairman of Interscope Geffen A&M, said: “From my first day at Interscope the significance of Dr. Dre as a foundational artist at this label was incredibly important to me. We take our responsibility to Dre and his amazing body of work very seriously and we are honored to work closely with him on this re-release of one of the most important albums of all time.”
In 2022, only Taylor Swift and Drake streamed more than YoungBoy Never Broke Again. But even with his enormous popularity and wildly prolific output (he released eight full-lengths last year), the rapper hasn’t revealed much about his personal life.
Now, in a candid, lengthy Billboard cover story written by Meaghan Garvey, the 23-year-old rapper opens up about his new life in snowy Utah, where he currently resides under house arrest. And while a security team limits his visitors to three pre-approved people at a time, YoungBoy has been entertaining some unexpected guests: Mormon missionaries.
The Louisiana rapper turned them away the first time they swung by his home in late 2022. But when they returned, he decided to them in: “I wanted help very badly. I needed a friend. And it hit me,” he recalls.
“It was just cool to see someone with a different mindset that had nothing to do with business or money — just these wonderful souls,” he tells Billboard. The missionaries now discuss The Book of Mormon with YoungBoy regularly, which accounts for his recent “Hi Haters” video opening with a quote from the Latter Day Saints tome. According to YoungBoy, their visits help him “make sure my heart is in the right space”; he’s planning on being officially baptized into the Church of Jesus Christ the Latter-day Saints after his ankle monitor is removed.
“Even when my negative thoughts come back, when I do want to tell them, ‘Not today,’ I just don’t let nothing stop it,” he explains. The rapper’s potential baptism dovetails with his growing uncertainty over the violent storytelling in his own lyrics. This year’s I Rest My Case (released on Motown, his first since signing with the label) intentionally featured fewer mentions of guns than on previous projects.
While he’s aware that lyrical shifts could affect his popularity — “What if they don’t like me now?” he mused about his audience during the interview – he refuses to rap about violence merely to satisfy listeners. “I’m not changing. I will not be provoked, I will not be broken, and I’m not going back to who I used to be. Accept it or not — I ain’t going back.”
Read YoungBoy’s full Billboard cover story profile here.
Up a winding mountain road on the edge of Salt Lake City, past snow-dusted pines and freshly shoveled driveways, through a wrought iron gate that opens at the command of an armed guard yawning in a pickup truck, sits a handful of mansions designed like rustic ski resorts — and one that looks like a modernist mall. Another security guard idles at the end of the outlier’s heated driveway, which slopes past a garage where Maybachs and McLarens sit alongside muddy, toddler-sized four-wheelers and a terrarium housing a sleeping bearded dragon. At the front door, an inflatable Santa stands sentry, holding a sign that warns, “Nine Days Until Christmas!”
On a clear day like today, you can look out the living room’s floor-to-ceiling windows, over the icy swimming pool and presently invisible dirt bike track below, and the entirety of the Salt Lake Valley spreads out before you like an overturned snow globe. Inside, the space is all white and sparsely furnished, decorated with a pair of spindly Christmas trees, a half-dozen painted portraits — in one, a smiling young man feeds his daughter a cheeseburger — and an enormous plaque that glints in the sunlight and reads, “100 RIAA Gold/Platinum Certifications,” and, in larger letters, “YoungBoy Never Broke Again.” Its recipient, who introduces himself as Kentrell, sits quietly beneath it as a motherly woman named Quintina, who is not his mother but his financial adviser, paints his fingernails black.
The neighbors have yet to figure out who exactly it is that moved in just over a year ago: a rail-thin 23-year-old with faded face tattoos and a stable of luxury vehicles that never leave the garage. Should they learn that he is signed to Motown Records and makes music as YoungBoy Never Broke Again, it’s likely they would still draw a blank. (A middle-aged blonde from the mansion next door cranes her neck from the window of her SUV to gawk at the camera crew unloading outside for today’s cover shoot.) And it’s true that the artist born Kentrell DeSean Gaulden, whom fans call YoungBoy or simply YB, has practically zero mainstream presence: He’s not on the radio, scarcely performs live, regularly deactivates his social media accounts and shies away from the press.
Yet in an extreme and emblematic case of streaming-era stardom, YoungBoy is one of the most popular and prolific rappers on the planet. Since breaking out from his hometown of Baton Rouge, La., at age 15 — already sounding like a world-weary veteran who had absorbed a lifetime of pain — he has landed 96 entries on the Billboard Hot 100 and 26 projects on the Billboard 200. (Of the latter, 12 charted in the top 10, and four went to No. 1.) Of the whopping eight full-length projects he released in 2022 alone, five reached the top 10; his latest, January’s I Rest My Case, debuted at No. 9. YoungBoy was the third most-streamed artist in the United States last year (according to Luminate), behind Drake and Taylor Swift, and currently sits at No. 1 on YouTube’s Top Artists page, where he has charted for the last 309 weeks. After deducting a presumed 10% management fee, Billboard estimates YoungBoy’s take-home pay from artist and publishing streaming royalties averaged between $8.7 million and $13.4 million annually over the last three years, depending on the structure of his publishing contract and level of artist royalty his recording contract pays out. The NBA’s coolest young team, the Memphis Grizzlies, warms up to his music almost exclusively.
YoungBoy Never Broke Again photographed on December 16, 2022 in Utah.
Diwang Valdez
He’s known for churning out releases with machine-like efficiency and for the legal battles that have haunted his career from day one, to the extent that both feel like essential components of the art itself. As a public figure, he’s inscrutable, but in song, he comes alive — equal parts outlaw and confidant, commiserating with listeners’ struggles and declaring vendettas in the same breath. And though his path may strike some as counterintuitive, YoungBoy’s perpetual underdog status only galvanizes his die-hard supporters, for whom aggrievement has become a calling card, regularly spamming comment sections in frantic defense of their favorite.
Since moving to Utah, YoungBoy has left his house exactly zero times; an ankle monitor will trigger if he so much as crosses the end of his driveway. After fleeing police, who had stopped him in Los Angeles with a federal warrant stemming from a 2020 arrest — where he was one of 16 people picked up on felony drug and weapons charges at a video shoot — he spent most of 2021 in a Louisiana jail. In October 2021, a judge granted him permission to serve house arrest in Salt Lake City at the request of his lawyers. (Hence the security team, whose presence is to enforce the terms of his incarceration as much as for his protection. Those terms include a limit of three preapproved visitors at a time, turning today’s shoot into an elaborate exercise in consolidation.) The 2020 arrest was the latest in a string of allegations that began when YoungBoy was 15. Last year, he was found not guilty in one of his two federal gun trials; the other is ongoing.
YoungBoy lives here with Jazlyn Mychelle, whom he quietly married in the first week of 2023, and their two children: a 17-month-old named Alice (after his grandmother) and a newborn boy, Klemenza (named for a character in The Godfather whose loyalty the rapper admires). They are the youngest of the 23-year-old YoungBoy’s 10 children. The other eight live with their seven respective mothers. Most people in his position would be counting down the days until freedom, but besides the fact that his “purposeless” car collection is steadily depreciating in value, YoungBoy is in no rush to return to the world. “This is the best thing that ever happened to me,” he says with an expensive-looking smile, having traded his diamond grill for pearly veneers, as his nail polish dries in the sunlight.
Even inside, YoungBoy rarely hangs out upstairs. He usually stays up until dawn in the basement, playing Xbox or recording songs all night, never touching pen to paper — instead, he freestyles line by line according to what’s weighing on his mind. By his estimate, over 1,000 unreleased tracks currently sit in the vaults. His nocturnal tendencies are a “protection thing,” he explains. “It has been like that since I was 15: I’ve got to be somewhere where I actually know no one is inside the room,” he says in a voice I have to lean in to hear, a near whisper that feels worlds away from the fearless squawk that booms out in his songs, hurling threats at a seemingly endless number of enemies. “I like to just stay in one small space where I don’t have to worry about anything that’s not safe.”
For a while, he had a habit of sleeping in the garage — in the Tesla, where he could turn on the heat without fear of death by carbon monoxide poisoning, and where he and his engineer, XO, would sometimes record. Lately, he stays up smoking cigars in the basement — his last remaining vice, he says. “Nighttime, when everybody’s asleep — it’s the most peaceful time ever inside of life to me,” he whispers. “Nighttime, when it’s dark and nothing’s moving but the wildlife and the crooks.” He has seen his share of deer and rabbits scurrying around the property, and though he has yet to spy a bobcat, the security guards have. He watches for intruders, too, a matter of routine. What he likes best is that it’s peaceful here, and that “it’s very far from home.”
Kentrell Gaulden wrote his first song in fourth grade, and he still remembers how it started. He giggles as he launches in: “It goes, ‘P—y n—s always in my face/Bang, bang, bang, there go the murder case.’ And I keep saying it.” Growing up in north Baton Rouge, his mother, an amateur rapper herself under the name Ms. Sherhonda, would bring Kentrell and his older sister to watch her record in a neighbor’s home studio. His father was sentenced to 55 years for armed robbery when he was 8. Years later, when a teenage Gaulden was locked up himself for a 2014 robbery charge, he received a letter from another jail — from his father, telling his son about his own musical dabblings. “I never had a Plan B. This is what I was set on becoming,” YoungBoy says, his narrow frame engulfed in a skull-patterned puffer jacket, a tangle of diamonds flashing underneath. His early songs inspired a school friend to write his own, and YoungBoy smiles remembering the two giddily trading rhymes before class. “But he died,” he adds, barely breaking his gaze. “If I’m not mistaken, they was robbing someone, and as he took off, he met his consequence.”
The Baton Rouge in YoungBoy’s raps is rife with mortal danger, a place where death is an old acquaintance and betrayal lurks around every corner. On 2016’s “38 Baby,” around the time the rapper’s local buzz was going national, YoungBoy half-sang, half-rapped that he “got the law up on my ass, demons up in my dreams,” claiming to not even step in the recording booth unarmed. It was startling to see who was behind such a nihilistic worldview: a gangly teen whose baby face was marked three times across the forehead with scars from a halo brace he wore after breaking his neck as a toddler. Artist Partner Group CEO Mike Caren (who worked for years with YoungBoy’s former label, Atlantic, and the artist’s own Never Broke Again imprint, and remains his publisher), remembers his first time seeing the “38 Baby” video.
“The intensity was so powerful,” Caren recalls. “He was youthful and seasoned at the same time. He had presence, a natural sense of melody, and he painted an entire picture of his world.” A bitter brand of authenticity emerged from the contrast of YoungBoy’s boyishness and the obvious trauma that hovered over him like a black cloud. To hear one of his songs was to listen in on the shockingly intimate confessions of someone forced into adulthood against his will, and to witness his expression catch up to his experience in real time.
You could cherry-pick the history of Louisiana hip-hop and cobble together something like a precedent for YoungBoy: the swampy street tales and prolific output of the labels No Limit and Cash Money; the embrace of balladry, bounce and traumatized blues; the pure indifference to industry protocols. YoungBoy’s early releases gestured to 20-odd years of Baton Rouge rap, from Trill Entertainment’s dark-sided club jams to Kevin Gates’ warbled bloodletting — music that was sometimes about women or money but mostly, and most profoundly, about pain. In recent years, YoungBoy’s rapping has matured into a style that stands apart from his predecessors, veering off into complicated rhythms and electrifying spoken-word diatribes, as on last year’s eight-minute missive “This Not a Song (This for My Supporters),” where he warns listeners not to be fooled by the glamour of gangster rap. Still, the old pain sears through nearly every freestyled verse.
It was his “pain music” in particular that first drew the attention of Kyle “Montana” Claiborne, a wisecracking 36-year-old Baton Rouge native. YoungBoy’s songs were only available on YouTube in 2016 when the two met, and though Montana was twice YoungBoy’s age, the music hit him hard. “I wasn’t a rapper, but I wanted to live like a rapper,” he says, and with no real industry experience, he became the 16-year-old’s right-hand man, driving him hours to play shows for $500 a pop. YoungBoy’s buzz was steadily building on YouTube and Instagram “back when followers was real and organic,” Montana stresses. Meanwhile, he was recording enough music to drop an album per week, propelled by a private urgency.
The Never Broke Again label was created in Montana’s name since YoungBoy was a minor; today, they share ownership of the company, which partnered with Motown in 2021, a year ahead of YoungBoy’s solo deal with the label. In late 2016, the pair traveled to New Orleans to meet in a parking lot with Fee Banks, who had helped Lil Wayne launch his Young Money label and managed Gates into stardom. Banks saw in YoungBoy a similar greatness and immediately took over as his manager.
“YoungBoy was moving fast, but he had a lot of drama attached to him,” Banks recalls. “Soon as I got in touch with him, he went to jail. Anything he got into, we got him out, and every time he got out of jail, he’d gotten bigger. Throughout all the trials and tribulations, we kept it moving, kept recording, kept shooting videos and stayed down.”
YoungBoy’s buzz had caught the ear of another Louisiana native: Bryan “Birdman” Williams, who co-founded Cash Money Records and mentored a young Lil Wayne, among many others. In his signature twang, Williams recalls flying a teenage YoungBoy to Miami, where they recorded daily for two weeks, working on what eventually became their 2021 collaborative album, From the Bayou. “Watching how fast he do music and the value of the music, I saw a lot of similarities between him and Wayne,” he says. “I seen stardom in him, but I knew it was a process.”
Williams made it a mission to impress upon the teenager that he had a choice: the life he was raised in or the music. “I once was somebody like him and had to gamble my life. I wanted to show him that he could really survive off his talent,” he continues. “You could go to jail, or you could die, or you could try to be somebody.” As he does with Wayne, he refers to YoungBoy as a son.
Diwang Valdez
By the time labels had entered a bidding war, YoungBoy was a cult hero with eight mixtapes under his belt. He was also a teenage father of three being tried as an adult for attempted murder, facing a life sentence without parole. He had been apprehended before a show in Austin, accused of a nonfatal Baton Rouge shooting that occurred hours after a friend’s murder; after six months awaiting trial in a Louisiana prison, he ultimately took a plea deal. At his 2017 sentencing — by which point he had committed to a $2 million deal with Atlantic Records — the judge cited his music as a means of “normalizing violence,” one of many recent instances of rap lyrics being used as evidence in criminal proceedings. With your talent, she lectured, comes responsibility. He received a suspended 10-year prison term with three years of probation. More disturbing allegations emerged in the years to follow, including kidnapping, assault and weapons charges tied to a 2018 incident recorded in a hotel hallway showing the rapper attacking his girlfriend.
One night in prison while YoungBoy was on lockdown (“For no disciplinary reason — it was because of who I was”), he prayed to see his late grandmother one last time. He had lived in her home for much of his childhood, crying on the occasions when he had to return to his mom’s house. Her name, Alice Gaulden, frequently appears in his lyrics, and her massive painted portrait hangs by the fireplace; after our interview, I catch him smiling beneath it in silence, one hand resting on the image of her face. “And I remember, I ain’t crazy — she hugged me. I felt her,” he recalls softly, and despite his serene expression, his legs begin to tremble, at first subtly, then unignorably. “After that, I didn’t want to go back to sleep. I didn’t even care about the situation I was in. I felt like I was secure.”
His grandmother died in 2010, and YoungBoy was sent to a group home. “I used to get beat up inside the group home for no reason,” he continues as the shaking intensifies, though his quiet voice never falters. “The other boys would put their hands on me, and I would look up like, ‘Why are you hitting me, bro? What’d I do?’ It made me discover another side of me that I never glorified or liked. I found out how to be the person that you don’t want to do that with. [Before then], I never understood all the evilness or wrong because I was showered by so much love from this one person.”
By now, YoungBoy is shaking from head to toe with alarming intensity, his jewelry audibly rattling. “It’s not going to stop,” he calmly replies when I suggest we take a break. Quintina, who began as his accountant and now appears to also function as a surrogate mother, kneels beside his chair to hold his hand. “I’m OK,” YoungBoy assures her. Composing himself, though the trembling continues, he focuses his gaze.
“I’m very scared right now,” he confesses. “It’s just natural. I’m not big on people.” For most of his life, expressing or explaining himself has taken place behind a microphone, alone. “I never knew why once I walked on the stage, I could get it done and leave — but I am terrified of people. People are cruel. This is a cruel place.” He swivels in his seat toward the blue and white panorama behind him. “You’ve got to be thankful for it. It’s very beautiful, you know? There’s so much you can experience inside of it. But it is a very cruel place. And it’s not my home.” The smile he cracks has a strange effect — sweetness embedded in a wince.
“I don’t want to know what it means to die — but do we actually die, or do we go on to the real life? What if we’re all just asleep right now?” he wonders aloud as the shaking dies down. “It’s all a big test, I think.”
Diwang Valdez
Perhaps you’re wondering how a Baton Rouge rapper on house arrest finds himself deep in the heart of Mormon country. Those listening closely may have noticed YoungBoy name-dropping Utah’s capital from the beginning: “Take a trip to Salt Lake City, cross the mountain, ’cause that’s called living,” he chirped on “Kickin Sh-t” seven years ago. He first came here as a boy, he explains, as part of a youth outreach group initiative, and became very close with one of its leaders, a Utah native he declines to name, though he mentions she was married at the time to a professional baseball player. Today, he refers to the woman as his mom. “She’s a wonderful person. She’s just there when I need her,” he says softly. “She christened me, if I’m not mistaken, and then she brought me back here to meet her family. When I got here, it was always my goal: I’m going to move here. I’m going to have a home here. This is where my family is going to be.” Courtroom testimony from his 2021 hearing shows his attorneys reasoning that a permanent move to Utah would keep their client away from trouble; after some initial skepticism, the judge agreed.
The past few months of YoungBoy songs are full of curious Utah-isms, like the Book of Mormon passage that opens his video for “Hi Haters” — “Now, as my mind caught hold upon this thought, I cried within my heart: O Jesus, thou Son of God, have mercy on me, who am in the gall of bitterness, and am encircled about by the everlasting chains of death” — or a recent line mentioning missionaries visiting his home. “I’m surprised they didn’t come in the process of this [interview],” he says when I ask about the latter reference. The first time the Mormon missionaries appeared on his doorstep, weeks ago, YoungBoy instinctively sent them away. Then he had second thoughts: “I wanted help very badly. I needed a friend. And it hit me.”
When they returned, he invited them in, explaining the things about himself he was desperate to change. “It was just cool to see someone with a different mindset that had nothing to do with business or money — just these wonderful souls,” he recounts. He has come to look forward to their daily visits, during which they discuss the Book of Mormon and “make sure my heart is in the right space” for his official baptism into the Church of Jesus Christ the Latter-day Saints, a rite that forgives past sins through repentance, according to Mormon theology. He’s saving the ceremony for after his ankle monitor is removed. “Even when my negative thoughts come back, when I do want to tell them, ‘Not today,’ I just don’t let nothing stop it,” he says. (Later I learn that during our talk, two carloads of chipper, clean-cut missionaries in their early 20s did, in fact, appear at the property’s gate and were turned away only due to the visitor limit.)
Diwang Valdez
As for whether the missionaries know who he is, YoungBoy doesn’t ask; frankly, it could go either way. He epitomizes “invisible music stardom,” the streaming-era phenomenon in which artists have massive fan bases but relatively minor pop culture footprints, illustrating a disjunction between what’s promoted and what is truly resonating. His particular success is often attributed to his relentless productivity, in some ways more like that of a “content creator” than a traditional musician. “I have never heard of a fan saying that their favorite artist is putting out too much music unless the quality goes down,” says Caren, noting YoungBoy’s impressive consistency.
As for his lack of a ubiquitous hit — for all of his chart-topping full-lengths and 96 Hot 100 entries, the highest YoungBoy has charted as a sole lead artist has been No. 28, for 2020’s “Lil Top” and 2021’s “Bad Morning” — Caren argues he has had them, just not in the places you’d expect. “He moved too fast for the radio. He was always on to the next thing. You can’t stick around and promote the same song for five months when you’re making multiple albums in that time period.” And though his numbers are mighty across all streaming platforms (on Spotify, he has over 17 million monthly listeners), his popularity is most closely associated with YouTube, where his fans first found him, and where he can upload new music directly to his 12.1 million subscribers, bypassing the mainstream industry apparatus entirely.
It was YoungBoy’s peerless work ethic that first grabbed the attention of Motown vp of A&R Kenoe Jordan. The Grammy-nominated producer and fellow Baton Rouge native had monitored the rapper’s career from the jump, impressed by what the teenager and his Never Broke Again label had accomplished with limited resources. “In Louisiana, we have the most talented musicians in the world, but the window of opportunity is very small,” Jordan says from the work-in-progress Never Broke Again headquarters in Houston: half office building, half giant garage full of lethal-looking ATVs and bench press racks. After signing a global joint venture with the Never Broke Again label, Jordan was determined to sign YoungBoy himself, who had voiced frustration with Atlantic in some since-deleted online comments that had some fans petitioning Atlantic to release him from his deal. Jordan announced YoungBoy’s signing with Motown in October 2022, following the completion of his contract with Atlantic.
Jordan calls YoungBoy and company some of the hardest-working people in the industry, known to spring an impromptu album on the label without warning. “His formula is already there,” Jordan adds. “He knows what he wants. You just have to make sure you’re able to deliver on the things that he asks you to do.” YoungBoy’s partners have simply learned to trust him whether or not they see the vision. Montana laughs remembering nights spent driving to undisclosed locations: “He do some of the oddest things, and nobody knows why he’s doing it but him.”
Diwang Valdez
As strategies go, YoungBoy’s makes sense — flood the market, circumvent the system, keep the fans and the algorithms satiated — but it doesn’t entirely explain why he puts out as much music as he does. What analysts would credit to a master plan, YoungBoy describes as a compulsion. “It’s a disease,” he says starkly. “Literally, I cannot help myself. I tell myself sometimes, ‘I’m not going to drop until months from now,’ but it’s addictive. I wish I knew when I was younger how unhealthy this was for me. Whatever type of energy I had inside me, I would’ve pushed it toward something else.” From someone whose music seems like his truest form of release, it’s an astonishing claim. “The music is therapy, but I can’t stop it when I want,” he goes on, sounding almost ashamed. “And the lifestyle is just a big distraction from your real purpose.”
As if some private dam has broken, YoungBoy’s words now spill out urgently. “I’m at a point now in my life where I just know hurting people is not the way, and I feel very manipulated, even at this moment,” he says, his brown eyes flashing. “I was set on being the greatest at what I did and what I spoke about. Man, I was flooded with millions of dollars from the time I was 16 all the way to this point, and I woke up one morning like, ‘Damn. They got me. They made me do their dirty work.’ Man, look at the sh-t I put in these people’s ears.” By “they,” he’s alluding to the rappers he once looked up to as examples of how to live and those who bankroll them. His voice wavers, then steadies. “I think about how many lives I actually am responsible for when it comes to my music. How many girls I got feeling like if you don’t go about a situation that your boyfriend’s bringing on you in his way, you’re wrong? How many people have put this sh-t in their ears and actually went and hurt someone? Or how many kids felt like they needed to tote a gun and walked out the house and toted it the wrong way? Now he’s fixing to sit there and do years of his life that he can’t get back.”
A shiver streaks through him again, rattling his knees. “I was brought up around a lot of f–ked-up sh-t — that’s what I knew, and that’s what I gave back to the world,” YoungBoy continues, spitting out his words like they’re sour. “I was like, ‘F–k the world before they f–k you.’ I was a child, you know? And now I know better, so it ain’t no excuse at all for how I carry on today.” His gaze doesn’t flinch. “It took lots of time to make my music strong enough to get it to where I could captivate you. I promise to clean whatever I can clean, but it’s going to take time, just like it took time for me to get it to that point.” He takes a sharp breath, then whispers: “I was wrong. And I’m sorry. I’m sorry.”
YoungBoy’s music is commonly understood as brooding, ruthless and retaliatory. A running meme shows his fans moving through life with comic aggression: belligerently whipping clean laundry into the basket, holding up a rubber duck at gunpoint in the bath. That’s an oversimplification of the range of his subject matter — family, betrayal, loyalty, loss — but it isn’t entirely off the mark, either; on YouTube, listeners have compiled extensive playlists with titles like “1 Hour of Violent NBA YoungBoy Music (Part 4).” It’s a specter that looms over the bulk of his catalog, from early videos where his teenage friends wave Glocks at the camera to songs like last year’s “I Hate YoungBoy,” where he fires warning shots at half the industry and drops ominous bars like “I’m gon’ be rich inside my casket once my time gone.” It’s tough to imagine what a pacifist YoungBoy song might sound like, much less an entire album of it, and recent attempts at anti-violence messaging haven’t landed the way he intended: “As I start to promote the peace and say, ‘Stop the violence,’ I think I’m inciting a riot,” he rapped on “This Not a Song (This for My Supporters)” last year.
“Pacifist YoungBoy” isn’t fully realized on his latest record, I Rest My Case — his first for Motown, which he dropped with almost no promotion on Jan. 6. (It was the day before his private wedding to Mychelle, a 20-year-old beauty YouTuber who quietly tends to the babies in between posing for a few photos, at his insistence, during the cover shoot.) But it is a step in that direction, an album that mostly traffics in extravagant stunting over buzz-saw synths associated with the EDM/trap hybrid known as rage music. To celebrate its release, YoungBoy invited around 50 giddy fans over for a snowball fight and video shoot, jumping atop his Bentley truck to blast album opener “Black” from the court-approved safety of the driveway. The noisy crowd dispersed only when a couple emerged from next door to request they keep it down. “It’s a lot of old people here, really,” a poncho-clad blonde — the same one who had driven curiously past the house weeks before — cheerfully tells a TikTok reporter. “If he comes and asks, would you spare him a cup of flour?” the TikToker asks. “Of course we would!” she replies.
YoungBoy Never Broke Again photographed on December 16, 2022 in Utah.
Diwang Valdez
I Rest My Case is an obvious departure, lyrically and aesthetically, from what YoungBoy’s fans are used to, and across the internet, early reactions were mixed: Some praised their favorite rapper’s innovation, others longed for the old days. YoungBoy’s previous album, The Last Slimeto, debuted last August at No. 2 on the Billboard 200 with 108,000 equivalent album units, according to Luminate; just five months later, I Rest My Case debuted at No. 9 with 29,000 equivalent album units. “Be completely honest: Do you want YB back on drugs toting guns if it means we gon get that old YB back?” read one Reddit post.
YoungBoy expected this. “I’m very curious to see how the world goes about me now,” he contemplated weeks before in his living room, adding that he tried to avoid the usual mentions of guns, though there are still a few. He has thought a lot about what attracted people to his music until now: “They listened because of who I supposedly was or showed I was and what I rapped about. Now it’s nail polish and face paint, and the music is not the same.” (Lately, alongside the black nails, he and Mychelle like to paint their faces like goth Jokers and skulk around the property at night.) “What if they don’t like me now?” he wonders, fiddling with a diamond pinky ring. “You can’t be on top forever, you know? Because I’m not changing. I will not be provoked, I will not be broken, and I’m not going back to who I used to be. Accept it or not — I ain’t going back.” YoungBoy breaks into a smile. “I’m only going to get more groovy from here.” He’s already preparing his next album, which he’s calling Don’t Try This at Home.
Only once does YoungBoy remember it snowing in Baton Rouge; here in the mountains this time of year, it sits at least two feet deep daily. After checking briefly on the babies, he lights a cigar and beckons me through the garage and down toward the wooded dirt bike track, yelping for XO to join us. Out here, it’s a postcard: white trees, white mountains, ice blue sky. Everyone’s up to their knees in snow, and no one’s more excited about it than YoungBoy, whose ripped white jeans and jacket have now become camouflage. He points animatedly to where the bike path goes, a clearing where you can do doughnuts. “Five K for a snow angel!” he dares XO, who came hardly prepared in a hoodie and slides. “Just fall back! But at least put your hood on.” XO topples backward into a puff of powder and sweeps out an angel silhouette to YoungBoy’s delight, and the two laugh as they tramp back uphill.
As for what will happen when his ankle monitor is removed, YoungBoy would rather not think about it. No date is currently scheduled for his remaining federal trial, according to an email from his lawyer, because “the government is appealing the court’s ruling on our motion to suppress evidence, and that matter is pending before the United States Fifth Circuit Court of Appeals.” They declined to comment on his bail conditions. “The day I walk out this door and am free to do what I want, it’s going to be a lot of doing, or it will be done to me,” YoungBoy says. “So I’m not rushing back to that. I have a family.” He doesn’t plan to leave Utah anytime soon, though eventually, he would like to buy a place with even more land “where no one knows what’s going on on it.” He has spoken previously about his disinterest in touring but might reconsider if the shows were overseas where he could see some new places — he has always wanted to visit the Eiffel Tower, especially since watching Ratatouille. Asked what he looks forward to most, YoungBoy hesitates for a moment. “Change,” he replies softly. “I am very curious of the person who I shall become.”
This story will appear in the Feb. 4, 2023, issue of Billboard.
Imagine if you will, a world in which Madonna was married to Vanilla Ice. Yes, that Vanilla Ice, of “Ice Ice Baby,” “Ninja Rap” and Cool As Ice fame. In a recent interview with the Just Jenny podcast, Ice revealed the origin story of his early 1990s dalliance with Madonna, as well as spilling the beans on her matrimonial intentions.
Explore
See latest videos, charts and news
See latest videos, charts and news
But first, the meet cute.
Vanilla recalled that he was booked for three sold-out show shows at New York’s now-shuttered Palladium at the time when he looked out into the audience, “and there’s Madonna, dancing her ass off. Right there like a normal person but with lots of entourage around her,” he recalled. “But dancing right in the middle of the crowd, with all the kids, screaming and everything.”
The rapper-turned-house-remodeler said the world-famous pop star was firmly in the mix instead of hanging backstage surrounded by security. “And I look at her and it was intimidating to me,” he said. After the show, though, he said Madonna came back to the dressing room to say hello, as well as give him the “sexy eyes.” At the time, the 23-year-old rising star thought the then 32-year-old singer was “too old” for him, so he thought he must have been “way mistaken” about her apparent romantic interest.
After the shows, he was told by Hutt’s dad — late music and TV executive Charles Koppelman — that Madonna wanted another meeting, which he, again, couldn’t believe. Koppelman set up a romantic dinner at The Palm restaurant in New York, after which Ice, demurring on details, assured Hutt it “got a little dirty.” The pair then starting hooking up, but the affair was short-lived, he said, because Madonna put him in her infamous 1992 Sex book without his consent.
He said the two were still dating when the book came out and he had no idea about it beforehand because his career was so busy. “She even proposed to me,” he said of the whirlwind romance. “I was just like, ‘What?! I thought the guy was supposed to do that? What do you mean, wait a minute! This is too fast! I’m just getting started here and I’m way too young for this.’” The proposal came a few years after Madonna’s marriage to actor Sean Penn and several years before her second marriage, to director Guy Ritchie.
And while it didn’t work out, Ice said Madonna is, of course, a legend and the GOAT, even if he still clearly has a bit of a wrinkle in his Van Winkle about being included in the “slutty” Sex book. If you can believe it, Ice said, after he broke it off, “she would call me all the time, she was not happy with it, she was upset and I had to hang up on her a few times. But that was it.”
Check out Vanilla Ice’s Madonna matrimony story below.
State Champ Radio
