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Greatest Pop Stars by Year

Page: 2

11/27/2024

Our new GPS21C episode covers an artist who has done things in pop music that we have never seen or heard before.

11/27/2024

With the first quarter of the 21st century coming to a close, Billboard has spent the last few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. You can see the stars who have made our list so far here — and now, we examine the century in Taylor Swift, who took pop stardom to places we hadn’t previously thought possible. (Hear more discussion of Taylor Swift and explanation of her list ranking on our Greatest Pop Stars podcast — with her episode debuting Wednesday — and see our recently rebuilt list of the Greatest Pop Star by Year from 1981 to 2023 here.)

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It’s amusing to think back on Taylor Swift at age 17, staring straight into Tim McGraw’s soul at the 2007 ACM Awards while performing her debut single – which just so happened to be named after him. 

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Pitchy but spirited, plucky but deeply promising as a songwriter, it was clear that she was bursting at the seams with talent and ambition – fully capable, in theory, of reaching the greatest heights a career in the music business could offer. But the audacity she demonstrated by taking the moniker of one of country’s biggest stars, claiming it for her own release – her first-ever, at that – and serenading him with it in front of all of their peers on live television? That proved she also had the sheer nerve she’d need to actually get there.  

Time and time again, that same moxie would propel the Pennsylvania native to previously inconceivable heights, her profile skyrocketing with each album as she stacked up chart records, historic sales numbers and unprecedented Recording Academy recognition. Through honoring all the traits that made her different – her sharp pen, her relatable girl-next-door awkwardness, her hopeless romanticism – and rejecting culture’s previous expectations for female artists to be overtly sexy, pliable and cool, she was able to forcefully, gravitationally bend culture to her will and become one of the world’s biggest undisputed pop stars, despite her eight-year late start in country music.  

She is the only person to ever win album of the year at the Grammys four times. She has the second-most Billboard Hot 100 entries of all time (only Drake has more) and ties with Jay-Z for second-most No. 1 albums on the Billboard 200 (bested only by The Beatles). She is one of the most impressive touring artists of the past quarter-century, a status that has culminated with her global Eras Tour becoming the highest-grossing trek of all time in 2023, just halfway through its run, as it repeatedly set stadium attendance records and boosted local economies in its confetti-and-friendship-bracelet-strewn wake. She’s a billionaire, the only female artist to become one predominantly through music alone. She is the most famous woman in the world.  

And, with all due respect to Tim McGraw, the first thing millions of young pop fans really do think of when they hear his name is Taylor Swift.  

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Swift and her fans were both young when they first saw each other, she an angel-faced teenager with corkscrew curls and lofty dreams that spilled over into both songs and MySpace posts, they a pack of mostly adolescent girls who pored over her interviews, replayed her vlogs long before “vlogging” was even a thing and started picking up guitars at higher rates to emulate their beloved heroine. The details of her origin story are now common bits of trivia — she was born Dec. 13, 1989 to Scott and Andrea Swift, raised on a Christmas tree farm in Wyomissing, and did you know her lucky number is 13? — but they used to make up the sacred web of knowledge held dear by her earliest admirers. To them, the tale of what happened next is also etched into memory like a bible passage: She moved to Nashville as a teenager to pursue a country music career, scored a publishing deal while still a student at Hendersonville High School and later got her big break when Scott Borchetta discovered her at the Bluebird Café and signed her to his infant label Big Machine Records.  

In 2006, she dropped her self-titled debut LP through Big Machine and promoted it heavily, embarking on radio tours and hand-packing her own CDs into envelopes to personally send off to stations. She performed constantly — later joining Rascal Flatts, George Strait, Brad Paisley, Faith Hill and, yes, Tim McGraw as an opener on their respective country tours – and she was already demonstrating an instinctual business savvy that’s uncommon in most creatives, let alone ones who are still just 16. As an incentive for fans to buy copies of the record, for instance, she started planting hidden messages in her CD lyric booklets hinting at the real-life inspirations behind her songs, a tradition that would continue on future albums and grow more tantalizing as her subjects became more famous.  

The specifics of this era feel fuzzier now that Swift has been ubiquitous for years — especially when, in 2024, modern stars find fame seemingly overnight through the lightning strike of social media virality as opposed to slowly, steadily building their fanbases over time. But her early career was much more of an old-school, brick-by-brick climb up the ranks than we often give her credit for now, fueled by the fact that on Taylor Swift, she was already composing with the skill of an experienced career songwriter who had a particular knack for connecting with young girls – because, well, she still was one herself. 

Lead single “Tim McGraw” became Swift’s first entry on the Hot 100 that September, and the following year, the heart-rending “Teardrops on My Guitar” and the maniacally catchy “Our Song” also made their way up the chart. Neither of those would reach their peaks until 2008, though, when fiery breakup bangers “Should’ve Said No” and “Picture to Burn” also entered and became top 40 hits, just in time to capture everyone’s attentions ahead of the release of Fearless in November. She was a darling in the insular world of country music, earning professional recognition from the CMAs and ACMs, but she was becoming a face people recognized in pop culture, too. It was around this time that she was embraced into Miley Cyrus and Selena Gomez’s Disney star ranks and briefly dated Joe Jonas, her first of several tabloid-feeding romances that would become central to the way we think and talk about her persona. People were looking – she just needed to stick the landing with her next album.  

Again, the magnitude of the entire Fearless era is hard to conceptualize now that Swift has dwarfed herself so many times over the years. But in late 2008, the musician officially exploded into crossover-star status thanks to the staggering success of her sophomore album – which spent an incredible 11 weeks at No. 1 on the Billboard 200 and sold 592,000 million copies in its first week. She dominated radio with country-pop smashes that remain classics in her discography to this day – most notably, “Love Story” and “You Belong With Me,” two top five Hot 100 hits with cinematic music videos that inspired some of the most memorable moments in her iconography — and she became the ultimate it-girl, whose face you craned your neck to see on red carpets, talk shows, magazine covers. The very first headlining trek she ever embarked on, the Fearless Tour, was through arenas, and she capped the triumphant era with a headline-grabbing album of the year win at the 2010 Grammys, at that point the youngest artist to ever do so. 

The most talked-about moment from the first of Swift’s many imperial phases, though, was none of the above — but you probably already know where this is going. Like Shakespearean foils crossing paths for the first time, Kanye West fatefully thrust himself into the then-19-year-old Swift’s storyline, publicly declaring at the 2009 VMAs that she actually didn’t deserve one of the countless awards she would take home that year and leaving her shellshocked on stage in a moment that would catapult her into the international news cycle for weeks to come. Everyone from Dr. Phil to President Barack Obama had an opinion on the matter, with the latter famously declaring the rapper to be “a jacka–.” 

Now, to look at the trajectory Swift was already on up until this point and still argue that the VMAs incident “made [her] famous,” as Ye would later claim, is laughable. But his protests at the show would foreshadow so many others coming for her down the line – namely, questions about her overall worthiness as an awards powerhouse, as debates raged over whether such a young (and female) performer was actually writing her own songs, or merely coasting off the contributions of her older male collaborators. 

In response to those criticisms, she would pen the entirety of her 2010 follow-up album, Speak Now, without any outside lyrical help, resulting in a magical 14-track romantic dreamscape that remains a fervent fan-favorite to this day. If Fearless showcased her ability to craft hooky, accessible earworms, her third studio effort introduced her gift for penning deeply personal, woundingly emotional ballads like “Back to December,” “Dear John” and “Last Kiss,” a trade most important to the DNA of Swift’s musical genius. 

Though it spent six weeks at No. 1 and helped make Swift Billboard’s then-youngest Woman of the Year, Speak Now didn’t spawn the same level of pop smashes, critical acclaim or Grammy love as its older sister did. When she made 2012’s Red, she seemed determined to make up for its lack of universality, enlisting the help of pop-music godfathers Max Martin and Shellback to push her sound up to the absolute barrier of pop, while staying just country enough to hold onto her identity and keep Big Machine happy. It worked: the deliberately cloying “We Are Never Ever Getting Back Together” became her first-ever No. 1 hit on the Hot 100, and with numerous top 40 smashes (“I Knew You Were Trouble,” “22” and “Begin Again,” to name a few), the project had double the capacity for hits as Fearless. Slower, more intimate tracks like “The Last Time,” “I Almost Do” and crown jewel “All Too Well” also expanded on the confessional sad-girl oeuvre she’d started with Speak Now, making Red a beautiful hodgepodge of all the best parts of both albums that crystallized what we now recognize as Swift’s greatest contributions to modern music: catchy hooks and heartbreaking ballads. 

When Red also failed to take home album of the year at the Grammys, and her self-described “break my heart and I’ll write a song about you” schtick started to be met with antagonism – as Swift later explained, she became a “national lightning rod for slut-shaming” — she once again sought to level up. Breaking almost entirely away from her longtime Nashville collaborators and assembling a top 40 dream team comprised of Martin, Shellback, Ryan Tedder and newbie producer Jack Antonoff, the increasingly self-assured artist narrowed her focus on making an unabashed pop album that exploded with energy and shimmering ‘80s synths. She chose singles centered less on boys and more around moving to New York (which she did around that time), feuding with a frenemy (ahem, Katy Perry) and shaking off the haters. It was a colossal success by every metric. Thus began imperial phase no. 2: 1989.  

Swift was downright inescapable at this point, with 1989 selling 1.29 million copies in its first week and reigning atop the Billboard 200 for 11 weeks. Her dominion was powered by an impeccable single and music video run, with “Shake It Off,” “Blank Space” and “Bad Blood” all spending time at No. 1 while “Out of the Woods,” “Style” and “Wildest Dreams” held down her rule over radio and department-store speakers for years after the fact. She embarked on her first-ever stadium tour, on which she often brough out guest artists and random famous friends from her #Squad – the innerworkings of which were constantly being dissected by fans and gossip sites alike, both boosting Swift’s fame and narrowing the microscope on her body, style, decisions and personal life. She became Billboard’s first-ever two-time Woman of the Year while making history as the youngest musician to ever take home album of the year at the Grammys twice.  

She was Caesar, finally ascending the throne, her ambition and tunnel vision at last giving way to more success than even she could’ve dreamed of. But she hadn’t gotten there with the amount of support and trust she’d hoped from her advisers at Big Machine, who she has insinuated dragged their feet on every step of her country departure. Meanwhile, someone else was preparing to reenter the picture, a sharp knife strapped to his Yeezys. 

When public opinion tilted in Ye’s favor following the Great Phone Call Dispute of 2016, Swift responded to the chorus of voices undermining her — fellow celebrities and people behind the scenes included — by hiding away. After a year of self-imposed solitude in London, during which time she fell in love with actor Joe Alwyn, the singer re-emerged in November 2017 with Reputation, one of her most pointed creative risks to date. The dark, theatrical LP found Swift truly reclaiming her narrative and explaining her side of a controversy in detail for the first time in her career, a sharp swerve from her previous method of staying quiet and letting the public decide what she was thinking for her. She would never again be the girl in the silver gown, stunned into silence on the VMAs stage. 

Taylor Swift

As soon as her six-album contract was up with Reputation, Swift split from Big Machine and signed with Republic, at the time only hinting at the reason behind her decision: “Incredibly exciting to know that I’ll own all of my master recordings that I make from now on,” she wrote on Instagram. But the signs that she’d been quietly battling her own label for years were there; with 1989, she was open about how hard she’d had to fight Borchetta to let her release a pop album, and on the Reputation Tour, a dedication to Loie Fuller, who “fought for artists to own their own work,” was shown onscreen each night. 

By the time the situation exploded with the sale of Big Machine — and with it, her master recordings — to Scooter Braun in 2019, Swift had already turned in Lover. As we’d learn later in her 2020 Netflix film Miss Americana, she felt that, at 29, this project was her last chance to reach audiences on a global scale before she aged out of pop stardom. This fear seemed to lead to her releasing “Me!” — a slightly juvenile and generic pop track that documentary footage would later show she wrote not with the ambition of living up to her own pop genius, but with the quaint goal of little kids singing along — instead of the LP’s clear pop banger, future four-week No. 1 “Cruel Summer,” as its lead single. The most important part of the Lover era to Swift’s overall legacy is that she finally started using her immeasurable influence for political causes after a decade of silence, championing the LGBTQ community through “You Need to Calm Down” and endorsing Tennessee Democrat Phil Bredesen for U.S. senate over Republican opponent Marsha Blackburn. 

But when Scootergate happened, a fire was lit under her. She issued scathing response after scathing response, making her fury abundantly clear and quickly publicizing her intention to re-record her first six albums in order to reclaim ownership of her past works. While waiting for the clock to run out on the legal barriers blocking her from doing so before November 2020 – and after the COVID-19 pandemic sidelined her plans for the continuation of the Lover era, including a limited run of performances dubbed “Lover Fest” – she surprise-dropped Folklore and Evermore. Un-muddled by months of pre-release rollout or the need for flashy singles or visual moments, the back-to-back albums reminded the general public that her true gift lies in her storytelling — and thanks in part to an understated acoustic-folk sound assisted by The National’s Aaron Dessner, they made Swift “cool” to an entire audience that had never seen her that way before. In 2021, Folklore gave her a record-tying third AOTY win at the Grammys. 

The first piece of imperial phase no. 3 fell into place that April. With the unveiling of her Fearless (Taylor’s Version) re-recording, Swift took her first steps on an escalator that, at the close of the quarter-century, is still going up, sharing a near-exact replica of the album that made her a household name with the additions of never-released songs she wrote and recorded more than 15 years prior. Following that same formula each time, the re-records have only ramped up in cultural significance as they’ve progressed; Red (Taylor’s Version) spawned history’s longest song to go No. 1 with fans’ beloved “All Too Well (10 Minute Version)”; Speak Now (Taylor’s Version) outsold its predecessor by 138k units in its first week; and 1989 (Taylor’s Version) became the first re-record to outsell its original counterpart, blowing the already staggering first-week numbers of 2014’s 1989 out of the water with 1.36 million. 

The beauty of the re-recordings was that they both allowed longtime fans to relive some of their best memories with Swift while giving newer fans – or simply outsiders who weren’t paying much attention the first time these albums rolled around – a second chance at experiencing her most quintessential eras in real time. But arguably the most shocking part of the process was the fact that, in between the Taylor’s Versions, she was still recording original music. She dropped Midnights in 2022, moving a jaw-dropping 1.58 million first-week units and spawning her longest-running No. 1 hit with “Anti-Hero” — the most honest she’s ever been in her music about her personal demons and incomprehensible station in life — while making chart history, as the first artist to ever simultaneously occupy the entire top 10 of the Hot 100, not to mention winning a record-setting fourth AOTY Grammy.  

By the time she embarked on her global Eras Tour, interest in her body of work — old songs and brand new — had never been higher, and like the mirror ball she is, Swift has rewarded fans for it every night on the road with more than three hours’ worth of over-the-top scream-your-face-off catharsis, each show an homage to the painstaking career she’s built, brick by brick, one beautiful, messy era at a time. The unprecedented scale of the tour aligns with the absolutely unfathomable reach she’s achieved in 2023 and onward, her victory lap only continuing with the introductions of boyfriend Travis Kelce to the fairytale – through which she’s also captivated the NFL, proving that no major institution is off limits for her to take over — and the release of 12-week Billboard 200-topper The Tortured Poets Department. The dense 31-track blockbuster LP is second only to Adele’s 25 in highest first-week sales of all time (2.6 million) and has once again swept nominations in every major Grammy category for Swift in 2025, including what could be a record-extending album of the year.  

Last year, she was Billboard’s Greatest Pop Star of 2023, making her the only artist to ever win the title in three separate years (following 2015 and 2021), but the run she’s had in the past biennium isn’t just the grandest of her own career; it’s also possibly the most extraordinary cultural supremacy any of us have ever seen one artist accomplish in our lives. Her decisions, whereabouts and opinions are all considered public domain – you’re out of the loop if you haven’t seen what she wore to the latest Kansas City Chiefs game – and there is no reason to believe that if she dropped another album tomorrow, it wouldn’t invariably end up spending more weeks at No. 1 on the charts than even Tortured Poets, because when hasn’t she been able to top herself? Nothing is out of the realm of possibility for her.  

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All of this to say, the star is still outdoing herself, still beating her own unbeatable feats, still forging ahead in the same uncharted direction when most others would’ve long since burned out or jumped ship to alternative career paths – all of which, it shouldn’t go without saying, is exceedingly rare for someone nearly 20 long years into their career. She is venerated by the greats who came before her, from Paul McCartney and Ringo Starr — who declared that Swift’s mega-popularity is the closest phenomenon to Beatlemania he’s ever seen – to Stevie Nicks, Dolly Parton and Carole King. At just 34 years old, her catalog has inspired college courses all over the world that treat her written word with the same level of analysis as Wordsworth, and her business innovations – be it the album variations she’s been experimenting with since 1989’s collectible Polaroid sets, her negotiations with Spotify and Apple Music for fairer streaming rates or the playbook she’s still writing on how to re-release old music to new blockbuster returns – will continue to have reverberations throughout the industry, for longer than we can probably even currently imagine. 

For all these reasons and so many more, she is Billboard’s No. 2 Greatest Pop Star of the 21st century, blowing past countless other accomplished hitmakers and icons. The fact that controversy will likely tear through the internet over her being just one small space below No. 1 is just another testament to her power, but regardless, her placement shouldn’t leave Swifties upset for too long — especially considering how much later in the millennium she got her start, both in the genre and music in general. In a way, Swift has always been like pop’s most curious tourist, never quite feeling like she’d always belonged there, more so trying on the things she liked best about the territory and sticking to her own guns for the rest. Instead of coming up and thriving naturally within the bounds of what we understand pop to be then and now, she rewrote the genre in her own image and, in doing so, charted a new course for crossover success that countless other confessional singer-songwriters like Olivia Rodrigo, Phoebe Bridgers, Gracie Abrams have since benefitted from. 

That’s a lot more than tween Taylor bargained for when she wrote on her first album that she was “just a girl, trying to find a place in this world.” And if what her history has told us remains true, she’s still just getting started. 

Read more about the Greatest Pop Stars of the 21st Century here — find our accompanying podcast deep dives and ranking explanations here — and be sure to check back next Tuesday (Dec. 3) as we unveil our No. 1 Greatest Pop Star of the Century so far!

THE LIST SO FAR:

Honorable Mentions

25. Katy Perry24. Ed Sheeran23. Bad Bunny22. One Direction21. Lil Wayne20. Bruno Mars19. BTS18. The Weeknd17. Shakira16. Jay-Z15. Miley Cyrus14. Justin Timberlake13. Nicki Minaj12. Eminem11. Usher10. Adele9. Ariana Grande8. Justin Bieber7. Kanye West6. Britney Spears5. Lady Gaga4. Drake3. Rihanna2. Taylor Swift

(This list is a project that Billboard initially published in 2018, and which we’ve updated in some form every year since. In honor of our associated Greatest Pop Stars of the 21st Century list finally nearing its conclusion — we’re publishing our No. 2 essay today (Nov. 26), with No. 1 coming next Tuesday (Dec. 3) — we’re republishing the project, now updated until 2023, and in a more easily navigated form. Check it out here and come back next week for both the reveal of our No. 1 Greatest Pop Star of the 21st Century, and then the week after as we begin rolling out our picks for the Greatest Pop Star of 2024!)

Pop stardom is, in many ways, a competitive sport. Not one that demands a lone winner as justification for the whole enterprise, exactly, but one that still entrances those of us watching from the sidelines to see who’ll come out on top. Who’s No. 1 this week? Who outsold who? Who’s playing the biggest venues? Who’s racking up Grammys, BBMAs, VMAs? Listeners can love and admire their artists of choice without them winning these many mini-battles — but when they do, it provides the same rush as a home-team victory, since it still provides some measure of that most important validation in fandom: Our fav is better than your fav. 

Now, we here at Billboard obviously play no small part in the declaration of these victors, as success on our charts has long been one of the biggest measures by which pop stardom is sized and graded. But we also know that while chart success is an essential factor, pop stardom carries too many intangibles to be judged solely on any combination of numerical calculations. It’s not just hit singles and best-selling albums: It’s music videos, it’s live performances, it’s image, it’s headlines and controversy and cultural impact and overall ubiquity. It’s the answer to the question, “Could you have lived through this year without having an opinion on this artist?”

Of course, it’s a far more subjective assessment than simply which team scored more points by the final buzzer. But it’s a discussion that has long been ongoing for rappers, and now something our staffers and most trusted contributors have been working on for many months to bring it to the pop world — with our list of the greatest pop stars from each year since 1981. 

Now, understand that when we say “pop star,” we’re not just meaning solo artists in the classic triple-threat, top 40 dead-center mold of Madonna and Michael Jackson. Those two artists appear, of course, as do many of their most obvious acolytes. But we define “pop star” broadly enough for it to also encompass rappers and singer-songwriters, rock bands and R&B groups. As long as they were impactful and wide-reaching enough to have a profound impact on that vague concept we know as the mainstream — and even more amorphously, the culture — they’re up for consideration here. 

Why 1981 as a starting point? Well, gotta start somewhere, and ‘81 was the year that forever changed modern stardom, with the premiere of MTV cementing the music video as an elemental factor in pop iconicity. Though its true impact on the top 40 landscape wouldn’t really be felt for a couple years after its debut, videos forever changed the scale of pop stardom, making the biggest artists three-dimensional figures, as present in our lives as our favorite sitcom stars and talk show hosts, if not more so. The new competitive landscape of MTV rotation forced them to think bigger, to try harder — and from Janet to Alanis to Rihanna to Drake, it’s impossible to envision the past 40-plus years of pop stardom without its impact. 

And what does “greatest” mean, exactly? Well, it’s not exactly “most popular,” though that’s certainly a large part of it. And it’s definitely not our personal favorites, strictly speaking — we love these artists, but this wasn’t the place for any of us to stump for our Should Be Bigger pet causes. Mostly, we’re looking for the pop star that best defines each year; the one whose impact was most deeply felt across the most spaces. How much of the year the artist is active for also matters: For instance, Taylor Swift might have released 1989 in 2014, but the album didn’t drop until October — so she’s more likely to be in play for 2015, when the set spun off most of its hit singles and videos and she spent most of the year on her victory lap world tour. 

Of course, our perception of pop stardom is unavoidably colored by personal experience — and our decidedly North American perspective — and you might very well see some of our picks and think that based on your own memories, we couldn’t be more wrong. Totally fair: We’ve done the best we could with the objective stats and the emotional reactions we all have, but several of these come down to coin-flip situations where we had to just sigh and go with our gut. To acknowledge some of the artists we passed over, though, we’ve also included some honorable mentions for each year — along with awarding rookie of the year (for emerging pop stars then still new to the mainstream) and comeback of the year (for veteran stars who had their first big year in a while) distinctions for each year. 

Read on below to find our essays attempting to justify our picks for each year — along with a handful of sidebar discussions that we couldn’t get to in our primary pieces — and feel free to let us know how we did your favorite artist wrong. Do try to remember, though: In pop music as in sports, there’s always next year. 

1981: Blondie

Image Credit: Illustration by Heston Godby; Getty Images

(In 2018, the Billboard staff released a list project of its choices for the Greatest Pop Star of every year, going back to 1981 — along with a handful of sidebar columns and lists on other important pop star themes from the period. Find one such sidebar below recapping the 10 most unforgettably eventful years of the modern pop era, and find our Greatest Pop Star picks for every year up to present day here.)

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Not all years in pop music are created equal — sometimes, the stars just align. Here are our picks for the 10 absolute starriest. 

10. 2003

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Why One of the Best? Beyoncé and Justin Timberlake broke out as solo superstars, 50 Cent debuted and “Hey Ya!” reigned supreme. 

And Don’t Forget About: Crunk’s turn in the spotlight, thanks to Lil Jon & the East Side Boyz and the Ying Yang Twins crashing the mainstream with the No. 2-peaking “Get Low. “

9. 2010

Why One of the Best? Katy Perry, Kesha and Rihanna made pop radio exciting again, while Lil Wayne, Drake and Nicki Minaj worked on building the Young Money empire. 

And Don’t Forget About: Bruno Mars’ introduction to top 40, guiding B.o.B (“Nothin’ on You”) and Travie McCoy (“Billionaire”) to heavy rotation with guest hooks, then scoring his first solo No. 1 (“Just the Way You Are”). 

8. 1993

Why One of the Best? Grunge and G-Funk’s brightest stars were all at their peaks, as Mariah Carey and Janet Jackson held it down for top 40. 

And Don’t Forget About: The epic Aerosmith trilogy of Alicia Silverstone-starring, MTV-conquering Get a Grip videos: “Cryin’,”“Amazing” and (the next year) “Crazy.” 

7. 1989

Why One of the Best? Just ask Taylor Swift: A year of incredible pop imagination from the likes of Madonna, Paula Abdul, Bobby Brown, and again, Janet Jackson. 

And Don’t Forget About: The year of Young M.C., both with his own pop-rap breakthrough smash “Bust a Move” and as writer of Tone Loc’s two top 10 hits “Wild Thing” and “Funky Cold Medina.”

6. 1997

Why One of the Best? The mid-decade’s pop doldrums gave way to Hanson and the Spice Girls, plus the Bad Boy Family took hip-hop to new heights on radio and MTV.

And Don’t Forget About: Lilith Fair tour founder Sarah McLachlan, and first-year-performers Jewel, Paula Cole and Fiona Apple — all singer-songwriters who had huge crossover years in ‘97.

5. 1983

Why One of the Best? MTV officially came into its own, spawning countless new wave stars and aiding Michael Jackson’s rise to historic greatness. 

And Don’t Forget About: Donna Summer, biggest pop star of the disco ‘70s, scoring her greatest video-era hit with the working woman’s anthem “She Works Hard For the Money.” 

4. 2009

Why One of the Best? Lady Gaga, Beyoncé and Justin Bieber reinvented pop superstardom for the YouTube era, and Taylor Swift and Drake prepped for their next decade of dominance.

And Don’t Forget About: The year’s two longest-reigning Hot 100 No. 1s both belonging to electro-rap goofballs The Black Eyed Peas (“Boom Boom Pow,” “I Gotta Feeling”)

3. 2016

Why One of the Best? Huge releases from Beyoncé, Kanye West and Rihanna changed the way we think about pop albums in the streaming age, while Drake and Bieber ran radio.

And Don’t Forget About: Memes becoming rap kingmakers, with both Rae Sremmurd (“Black Beatles” with Gucci Mane) and Migos (“Bad and Boujee” with Lil Uzi Vert) seeing singles go viral late in the year. 

2. 1999

Why One of the Best? The TRL era went supernova, with Britney Spears and Backstreet Boys taking teen pop to a new level, and Eminem and the nu-metal explosion providing valuable counter-programming. 

And Don’t Forget About: The Latin Pop explosion crashing U.S. shores, with Ricky Martin, Jennifer Lopez, Enrique Iglesias and Marc Anthony all becoming enormous Stateside stars.

1. 1984

Why One of the Best? Michael. Madonna. Prince. Bruce. Tina. Cyndi. Lionel. George. Enough said. 

And Don’t Forget About: The Cars, Van Halen and ZZ Top: Three ‘70s rock bands who successfully made the transition to MTV and enjoyed their biggest pop year in ‘84. 

(Read on to our Greatest Pop Star of 2021 here, or head back to the full list here.)

(In 2020, the Billboard staff updated our originally 2018-released list project, which selected a Greatest Pop Star of every year going back to 1981. Read our entry below on why BTS was our Greatest Pop Star of 2020 — with our ’20 Honorable Mention runner-ups, Rookie of the Year and Comeback of the Year pop stars at the bottom — and find the rest of our picks for every year up to present day here.)

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Americans have a checkered history of dismissing things they don’t understand — the metric system, universal healthcare, and of course, K- pop. Until the last few years, the colorful world of Korean pop was a genre that was on the periphery of the American pop mainstream, marked by viral-hit outliers like PSY’s “Gangnam Style” and groups like 2NE1 and Girls’ Generation gracing the lower reaches of the Billboard charts. But after half a decade of internationally successful tours, three No. 1 albums on the Billboard 200, and a steadily amassed fan ARMY that includes followers from all over the world, RM, Jin, Suga, J-Hope, Jimin, V and Jungkook — better known as the world-conquering boy band BTS — heralded the genre’s true U.S. breakthrough, and became the greatest pop stars of 2020.

In February 2020, the septet released their fourth studio album Map of the Soul: 7, led by the electrifying “On.” The album earned the group their fourth No. 1 on the Billboard 200, with critics noting their musical diversity and maturity as songwriters. Despite such acclaim and a strong chart debut, the group remained largely off the U.S. radio airwaves. In a push to win over stateside listeners, the track was accompanied by three stunning visuals, a remixed rendition featuring English-language pop star Sia, and a tour of the hottest tickets on late night TV. “On” became BTS’ first entry to land in the top five on the Hot 100, debuting at No. 4. With the group’s international stadium tour slated to kick off in April, things were revving up for BTS to officially take over the U.S. market.

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But by March, the COVID-19 pandemic had dashed the live hopes for BTS and every other touring artist. While many acts scrambled to pivot, every move of the group’s in the consequent months was made with precision — securing both financial and cultural gains in the U.S., South Korea, and the rest of the world. With the support of its dedicated fan base, BTS instead dominated in the livestream and virtual space, holding June’s widely successful Bang Bang Con virtual concert (which drew in $19 million) and making a heartfelt commencement speech (delivered in both English and Korean) at Youtube’s Dear Class of 2020, a virtual event for students graduating in the time of COVID. While A-list stars tend to be selective with their appearances, BTS doubled down on performances, as they made rounds at the Billboard Music Awards, the MTV Video Music Awards, and even a more intimate set at NPR’s Tiny Desk — ultimately maintaining the members’ visibility and social media presence all throughout the year.

Beyond the numbers, the group also translated the social consciousness of its music into action by responding to the racial reckoning in America. In June, following the national protests over George Floyd’s killing, BTS donated $1 million to the Black Lives Matter movement. When asked about this decision, Jin recalled how “when we’re abroad or in other situations, we’ve also been subjected to prejudice.” (BTS’ rise in US popularity has also persisted despite the alarming rise in discrimination and hate crimes against Asian-Americans in 2020, likely stemming from the rhetoric surrounding COVID-19.)

When August rolled around, the eight memembers still had a few tricks up their pastel-colored sleeves. Even with their growing list of achievements, BTS remained absent from American pop radio until they released their first ever English-language single, the explosive megapop track “Dynamite.” Dropping the single became the group’s crowning moment in mainstream U.S. music, making its way to radio stations, awards shows, TikTok trends, and the top spot on the Hot 100. The track even grabbed the attention of the Recording Academy, with a Grammy nomination for best pop duo/group performance — the first-ever Grammy nomination for a K-pop artist, a feat long coveted by the band. By October, BTS’ label Big Hit Entertainment had positioned itself to go public on the Korea Exchange. The label raised the equivalent of $840 million in its initial public offering (IPO) — making Big Hit founder/co-CEO Bang Si-hyuk a billionaire.

On the heels of the group’s first No. 1, BTS notched two more buzzer-beating Hot 100-toppers to round out the year. In October BTS racked up a second No. 1 with an appearance on the remix to Jawsh 685 and Jason Derulo’s “Savage Love,” helping the song catapult from No. 8 to the top spot following the new version’s first week of release. Then, to cap the group’s historic 2020, BTS dropped fifth studio album Be in November, along with its melancholy, quarantine-appropriate single “Life Goes On.” Both album and single simultaneously debuted at No. 1, on the Billboard 200 and Hot 100, respectively. Impressively, “Life Goes On” became the first primarily Korean No. 1 in the latter chart’s 62-year history (beating the previous No. 2 peak of PSY’s “Gangnam Style” in 2012).

It’s impossible to ignore that BTS is the first Asian artist to appear on this list, alongside undeniable, no-questions-asked English-language superstars. While non-English works of art are often sidelined into “foreign” categories, this level of recognition for a predominantly Korean-language band from Western media — the group was even named 2020 Entertainer of the Year by TIME — feels like a changing of the guard at the gates of American top 40. With each milestone and new No. 1 in 2020, BTS made it harder for U.S. audiences to deny not only the group’s own supreme superstardom, but also K-pop’s much-deserved place in mainstream music. And now that we’re finally listening, it pains us to imagine all the potential pop classics we missed out on simply because of the language barrier between us.

Honorable Mention: The Weeknd (After Hours, “Blinding Lights,” “In Your Eyes”), Dua Lipa (Future Nostalgia, “Don’t Start Now,” “Break My Heart”), Taylor Swift (Folklore, Evermore, Miss Americana documentary) 

Rookie of the Year: Roddy Ricch

“Stream yummy by justin bieber.” That message, along with a flex emoji, was Compton, CA rapper Roddy Ricch’s tweeted response to the Belieber fan movement — also promoted by Bieber himself — to get the pop superstar’s new single to No. 1 on the Hot 100. But Ricch knew that the song then occupying the top spot, his own cinematic blockbuster “The Box,” was likely unmovable; indeed, the captivating, flow-shifting breakthrough smash would end up spending 11 straight weeks atop the chart. He’d add on another seven weeks to that tally in the summer with his guest spot on DaBaby’s “Rockstar,” and spent three additional weeks atop the Billboard 200 with his action-packed debut LP Please Excuse Me for Being Antisocial after it debuted at No. 1 at the end of 2019, proving his solo star power. His response when Selena Gomez’s fans tried to mount a challenge to it for one of those weeks? “Stream rare by selena gomez.” 

Comeback of the Year: The Black Eyed Peas

“I want to make fantasy, feel-good, people-travel-the-world music,” Black Eyed Peas frontman will.i.am told Billboard of his ambitions in June 2020 — a time when not a lot of people were traveling the world or feeling good. Still, fantasy has always been a specialty of the pop-rap group, whose commercial peak came with a series of celebratory party jams released in the wake of the ‘08 financial crisis. The world was once again ready for will & co. in 2020, when the reunited group’s globetrotting took them to the world of Latin pop and reggaetón, resulting in their first visits to the Hot 100 since 2011, via collabs with international stars J Balvin (“Ritmo (Bad Boys For Life)”) and Ozuna (“Mamacita”). The group’s comeback year was capped by a closing set at the MTV Video Music Awards, ending with them playing signature smash “I Gotta Feeling” while a gigantic UFO appeared from above to beam them up; for 2020, it felt about right. 

(Read on to our Greatest Pop Star of 2021 here, or head back to the full list here.)

(In 2019, the Billboard staff updated our originally 2018-released list project, which selected a Greatest Pop Star of every year going back to 1981. Read our entry below on why Ariana Grande was our Greatest Pop Star of 2019 — with our ’19 Honorable Mention runner-ups, Rookie of the Year and Comeback of the Year pop stars at the bottom — and find the rest of our picks for every year up to present day here.)

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For a while, Ariana Grande did everything by the book. She worked with the biggest and best producers (Babyface, Max Martin) to create radio-friendly singles (she had eight top 10 tracks on the Hot 100 pre-Sweetener) that featured the right of-the-moment guest stars (Mac Miller, Iggy Azalea, Nicki Minaj) and showcased her superlative voice. But she was stuck in top-tier pop limbo: big enough for an insatiable, powerful army of fans, but not quite big enough to claim ubiquity — much less coolness.

Then she released Sweetener in 2018: the bubbly, optimistic response to both surviving a terrorist attack on her Manchester concert and getting engaged to SNL star Pete Davidson. The shift in her sound from top 40-oriented pop to eclectic, glitchy (via Pharrell) R&B — plus the album’s clear message of resilience — was enough to push her fully into the critical and popular mainstream. But just when Grande seemed on track to finally graduate out of pop princess-dom, she was hit (along with the rest of the music world) by another tragedy, when Mac Miller, her close friend, collaborator and ex, died from an overdose. She and Davidson split not long after. 

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Despite the fact that she was just a couple months removed from Sweetener, Grande elected to give the people what they wanted — some reaction to the turmoil in her personal life — in a form they never expected: a surprise-released, baldly confessional, irresistibly catchy single called “Thank U, Next.” That song, with its bouncy, call-and-response chorus and tabloid-inciting namechecks of Grande’s famous exes, became her first Hot 100 No. 1 that November — and would still rule that chart when 2019 began. 

Just because Grande started 2019 at the top of the Hot 100 didn’t necessarily she would end the year as its defining pop star. But then she released her tour de force album, also called Thank U, Next — a project that drove home the fact that she had finally won over both critics and, well, everyone. As Next garnered near-universal critical endorsement, Grande cornered the top 3 spots on the Hot 100 with “7 Rings,” “Break Up With Your Girlfriend, I’m Bored” and “Thank U, Next” — the first artist to wrangle the top three on the chart simultaneously since The Beatles nearly half a century earlier.

In essence, she’d turned lemons into a multi-platinum pitcher of lemonade. Her previously announced Sweetener World Tour expanded from 59 arena dates to 101, mostly sold out to tens of thousands of screaming fans who were then documented on her live album, K, Bye For Now — released the day after the tour’s late-2019 finale at the Forum in Los Angeles. Grande had grabbed the reins, eschewing the conventional release schedules and promo tours she’d hewn to for most of her career — instead, she was releasing music more or less as she made it. Finally, the spontaneity and reactiveness that had long been de rigueur in hip-hop was working for a star used to the set schedule of the pop machine. 

After releasing two big albums in a six-month span, Grande refused to space out singles in a methodical way. Soon after her history-making run at the top of the Hot 100, she started ignoring the albums altogether, in favor of trading verses with 2 Chainz and Lizzo and sharing one-off tracks made with her closest collaborators to boost their careers (Victoria Monet’s “Monopoly” and Social House’s “Boyfriend”). She produced her first soundtrack for the Charlie’s Angels reboot, a star-studded affair that included the minor hit “Don’t Call Me Angel” with Lana Del Rey and Miley Cyrus. Somehow in between all of that, Grande sorted through live tracks for the album after her shows and shared that process with her tireless fans on social media, effectively balancing effortless pop star gloss with the more confessional, real-time pace that medium requires.

The K, Bye live album seemed like the cherry on top of a year that Grande had dedicated to showing her work. It hadn’t been enough to simply make good or even great pop songs, to be pretty and charming. So Grande put everything she had on the line, taking personal and musical risks, sharing more of herself than is really fair to expect of anyone — and it worked. It became impossible to ignore that she was not only a generational vocal talent, but a thoughtful, audacious, vulnerable artist wrapped up in pop star packaging. On K, Bye, you hear her voice soar, and then crack as she cries. It’s mostly exposed, not cloaked in reverb: just one more risk that Grande has the skill to make pay off. 

Honorable Mention: Post Malone (Hollywood’s Bleeding, “Sunflower,” “Circles”), Billie Eilish (When We All Fall Asleep, Where Do We Go?, “Bad Guy,” “Everything I Wanted”), Lizzo (Cuz I Love You, “Truth Hurts,” “Good As Hell”)

Rookie of the Year: Lil Nas X

It’s always refreshing when, even as increasingly precise analytics and data shape the music industry, something truly surprising happens — in 2019, that something was the literally unprecedented mainstream success of a country-trap hybrid by a gay, Black artist. No one in 2018 would or could have guessed that a song called “Old Town Road,” comprised of a Nine Inch Nails sample and a truly spectacular hook, would become the longest-running Hot 100 No. 1 of all time. Perhaps most importantly, the song’s ascendance alongside the “yee-haw agenda” proved once again that hand-wringing about what constitutes real country is as futile as any other kind of genre orthodoxy.

Comeback of the Year: Jonas Brothers

The JoBros and their purity rings may have ridden out of the industry almost a decade ago as a punchline, but the potent combination of recent nostalgia and an album of unexpectedly solid jams  — aided by the successful side careers of Nick and Joe — made their return hit significantly harder than those of most aging boy bands. “Sucker,” the first single the group had released in six years, became their very first Hot 100 No. 1; the album, Happiness Begins, was 2019’s biggest debut until Taylor Swift dropped Lover. The Jonas Brothers may have gotten older, but people’s enthusiasm for bright, fun harmonies and massive pop hooks hasn’t changed a bit.

(Read on to our Greatest Pop Star of 2020 here, or head back to the full list here.)

(In 2018, the Billboard staff released a list project of its choices for the Greatest Pop Star of every year, going back to 1981. Read our entry below on why Ed Sheeran was our Greatest Pop Star of 2018 — with our ’18 Honorable Mention runner-ups, Rookie of the Year and Comeback of the Year pop stars at the bottom — and find the rest of our picks for every year up to present day here.)

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Drake’s generational popularity by the time of 2018 could only be truly grasped through a deep understanding of late-’10s trends, of collapsing genre borders and changing gatekeepers, of social media-driven virality and narrative-building, and of general Millennial anxieties and aspirations. But in a sense, all you need is one number: 29. 

That’s how many weeks Drake spent at No. 1 on the Hot 100 in 2018 — not even counting his crucial uncredited appearance on Travis Scott’s chart-topping “Sicko Mode” — the most for a single year in the chart’s 60-plus history. When you can claim majority ownership of the Hot 100 for a calendar year, chances are you’re just the guy for that year. 

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It was the culmination of a decade in the spotlight for the teen actor turned hip-hop superstar. With the blessing and early guidance of Young Money label paterfamilias/21st-century icon Lil Wayne, Drake broke out at the end of the ‘00s with a blend of puffed-chest hashtag rhyming and melancholy, melodic introspection, often singing and rapping on the same song. His hooks, verses and business sense only sharpened into the thick of the 2010s, and by 2013 he could credibly claim to be “just as famous as my mentor.” In 2016, he was unmistakably the biggest rapper in the world, with both an album (Views) and lead single (“One Dance”) topping the Billboard charts for double-digit weeks — even though the muted critical and fan reception to each seemed to leave the rapper vulnerable to claims about his slide being imminent.

Indeed, what made Drake’s unprecedented level of chart prosperity in 2018 so fascinating is that it happened while, on a slightly more below-the-surface level, his career was thoroughly under siege. A long-simmering feud with veteran street rapper Pusha T and his superstar producer Kanye West reached a breaking point with an escalating trio of volleys between the two rappers — Pusha’s “Infrared,” Drake’s “Duppy Freestyle” and then Pusha’s “The Story of Adidon.” The last one landed the heaviest blows, most notably unearthing (via its single art) an early photo that the mixed-race Drake had taken in Blackface, and revealing that the rapper had fathered the titular child the year before, whose presence he’d not yet announced to the world. 

The threat to Drake’s credibility felt real, as it had three years earlier, when collaborator Meek Mill — like Pusha, a respected rapper whose hard-luck hustle and come-up fit the classic hip-hop narrative a lot more neatly than the Canadian-bred, Degrassi-starring Drake — declared war via ghostwriting accusations. But in 2015, Drake triumphed with volume (in both senses), as he dropped two diss tracks aimed at Meek before he could respond with one, then loudly proclaimed victory at his OVO fest while his rival was still trying to figure out what had even happened.

By 2018, Drake was well-positioned enough in the pop mainstream to just let his stats do the talking. He refrained from directly responding to “Adidon,” and trusted that his commercial momentum was overwhelming enough to weather any blows to his image and rep. He had reason for confidence: “God’s Plan,” released that January, had already reigned for 11 weeks on the Hot 100 with no chorus or major musical hook, while follow-up “Nice For What” — which had both, plus a star-studded female takeover video — followed it for seven non-consecutive weeks immediately after. (Even third single “I’m Upset,” which failed to match those commercial heights, provided a valuable diversion when its Degrassi-reuniting video dropped in the weeks following Pusha’s verbal assault.) 

Ultimately, and unsurprisingly, Drake’s bet was validated. Fifth studio solo album Scorpion was released in June — a double album, many of whose tracks addressed the Adidon controversy without furthering the tête-à-tête with its progenitor. Those songs still captured headlines and inspired trending topics, but not as many as a new track that had nothing to do with Drake’s son at all: “In My Feelings,” a New Orleans bounce-inspired banger that both sampled and shouted out ascendant Miami duo City Girls, and even invoked Wayne (via his own crossover classic “Lollipop”) as a NoLa patron saint. The dance challenge “Feelings” quickly inspired blew up over social media, the song rocketed to No. 1, and Scorpion made all kinds of chart history while posting the year’s best first-week numbers. By the end of the summer — which “In My Feelings” owned almost exclusively — the Pusha feud was again a footnote. 

The year cemented Drake as finally having reached the same level of commercial invincibility as the giants of the Reagan era. After all, what MTV was to the early ‘80s, social media is to the late ‘10s, and in Drake the moment had officially found its Michael Jackson: one whose videos dominated through memes and gifs rather than TV rotation, one whose albums subsequently racked up historic Spotify play counts instead of unprecedented retail numbers, and one whose dance crazes didn’t even have to be performed by the man himself to become iconic. What’s more, he made it clear to future rap adversaries that he’s now playing by pop rules — and as his 2018 foe should understand better than anyone, he’ll never be taken down as long as he’s still putting numbers on the boards.

Honorable Mention: Ariana Grande (Sweetener, “No Tears Left to Cry,” “Thank U Next”), Cardi B (Invasion of Privacy, “I Like It,” “Finesse (Remix)”), Post Malone (Beerbongs and Bentleys, “Psycho,” “Better Now”)

Rookie of the Year: Dua Lipa

America took its time with Dua Lipa, the Albanian-English pop singer-songwriter who’d already become massive just about everywhere else by the time “New Rules” started to creep its way up the Hot 100 at the end of 2017. It entered the top 10 in early 2018, thanks to its brain-sticking refrain — which took a proactive and highly memeable approach to heartbreak — and viral music video, whose refined choreography and inspired art direction framed Lipa as the star that she really already was. She closed the year as the house diva of choice for Calvin Harris (“One Kiss”) and Diplo/Mark Ronson superduo Silk City (“Electricity”), scoring international hits that made her unavoidable even between album cycles, as true a star sign as any.

Comeback of the Year: Lil Wayne

Really, Lil Wayne deserves the title here for the Carter V announcement video alone: a charming mini-tour through his domicile and house studio, in which he announced with a gleaming-as-ever smile that the long awaited fifth installment in his signature LP series was imminent. The hype was instant, and the album delivered: a 23-track set that delighted fans and even impressed critics, featuring Wayne’s most invigorated rapping in years and some of his most personal bars ever. A decade of label drama and disappointment was seemingly washed away in the record’s first week, where it posted nearly half a million in units moved, littered the Hot 100 with new entries, and proved that Dwayne Carter was still very much Weezy F. Baby, and the “F” ain’t for “finished.” 

(Read on to our Greatest Pop Star of 2019 here, or head back to the full list here.)

(In 2018, the Billboard staff released a list project of its choices for the Greatest Pop Star of every year, going back to 1981 — along with a handful of sidebar columns and lists on other important pop star themes from the period. Find one such sidebar below about how Lorde unforgettably took the air out of an increasingly puffed-up 2013 pop landscape, and find our Greatest Pop Star picks for every year up to present day here.)

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Over the early 2010s, as a class of rising and returning stars was minted on radio, iTunes and YouTube, pop’s arms race was accelerating to unsustainable levels of hype. Each major-label release was a self-proclaimed event, each expected to be bigger than the last. Something had to give, and in 2013, the dam broke — over and over again. Lady Gaga’s ARTPOP, Katy Perry’s PRISM, Jay-Z’s Magna Carta… Holy Grail, Britney Spears’ Britney Jean, Justin Timberlake’s The 20/20 Experience – 2 of 2; each promised the world, and each fell short in different, fascinating, and exhausting ways.

Amidst all the hubbub emerged a 16-year-old with humble origins and a grand name: Lorde. 

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Popular music had never seen a teenage star quite as self-possessed as the New Zealand native, whose debut single “Royals” was pointed directly at the state of the pop zeitgeist: “Jet planes, islands, tigers on a gold leash/ We don’t care/ We aren’t caught up in your love affair/ And we’ll never be royals…” Her Queen-like vocal harmonies swoop above her dramatic, yet conversational lead vocals, barely accompanied by producer Joel Little’s kick drums and finger-snaps. This was a pop song with no obvious predecessor, whose negative space forced the listener to lean in and take notice.

“Let me live that fantasy,” Lorde sang with a knowing irony — that even as a buzzy artist signed to Universal, she’d likely never reach those heights. Incredibly, she did: From its initial release in November 2012, “Royals” slowly made its way up charts and playlists across the globe. By late 2013, it had not only topped the Billboard Hot 100 for nine weeks, but also reached top five on alternative and hip-hop/R&B radio — becoming a truly post-genre hit.

If Lana Del Rey was the first figurehead in pop’s trajectory towards moodier, more hip-hop-inflected territory over the 2010s — scoring her own first two top 40 hits in 2013, after her splashy 2011 debut and subsequent backlash the next year — Lorde took it to another level. Her debut album Pure Heroine more than delivered, bringing her tales of teenage ennui to a mass audience, while only hinting at the potential she’d unlock with 2017’s sweeping Melodrama. Though Lorde wouldn’t maintain her brief position as a singles-driven hitmaker, she’d become even more beloved as a cult pop artist. 

“Post-genre,” “alt-pop” — these were labels that had never been applied to mainstream pop even as late as 2010, that have now become the norm for an entire class of streaming-era artists who aspire to cultural cachet over traditional pop stardom. “Royals” was one of the decade’s most minimalist hits, but it dared to dream big — leaving a long-term impact even Lorde herself could never have imagined.

(Read on to our Greatest Pop Star of 2014 here, or head back to the full list here.)

With the first quarter of the 21st century coming to a close, Billboard is spending the next few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. You can see the stars who have made our list so far here — and now, we examine the century in Drake, who came from practically out of nowhere to push hip-hop further into pop’s center than ever before. (Hear more discussion of Drake and explanation of his list ranking on our Greatest Pop Stars podcast, with his episode debuting Wednesday, Nov. 13.)

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In 2018, hip-hop’s takeover of popular music was officially complete. As streaming had replaced radio as the dominant chart-driving form of music consumption, rap blanketed the landscape to an unprecedented degree, with a full two-thirds of the 75 titles on that year’s Year-End Streaming Songs tally belonging to hip-hop artists. On the Billboard Hot 100, the top spot was dominated by ascendant MCs like Cardi B, Travis Scott, Childish Gambino, Post Malone and the late XXXTENTACION — with even non-hip-hop chart-toppers like Camila Cabello and Maroon 5 turning to guest rappers to help get their hits over the top. It was the genre’s most triumphant mainstream year yet, and the guy at its forefront was both the leading hitmaker of the time and the artist whose decade of success leading up to ’18 helped make the whole thing possible: Aubrey “Drake” Graham.

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From a sheer chart numbers perspective, Drake’s accomplishments simply dwarf every other artist of the 21st century. No other artist of the period can match his combination of 13 Hot 100 No. 1 singles and 13 Billboard 200 No. 1 albums — only The Beatles, who Drake got tattooed on his left forearm in 2019 after passing one of their Billboard benchmarks, can claim the same historically — and no other artist of any time is even within earshot of his 338 career Hot 100 entries, an all-time mark he first passed in 2020 and has put farther in his rearview every year since. (He’s also the historical pace-setter for most top 40 hits, 206, and top 10 hits, 78, on the all-genre songs chart.) Drake’s modern-day ability to chart every track from his new albums at once — sometimes taking over nearly the whole top 10 — of course gives him volume advantages there in ways beyond what his pre-streaming predecessors had available; nevertheless, in a hits-based business like pop stardom, Drake clearly stands alone among his peers.

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But impressive as his chart figures are, Drake’s impact on his era goes well beyond the stats. From the moment he first became a mainstream proposition in 2009, the Toronto MC widened the parameters of hip-hop stardom — both in the sound and content of the genre’s biggest hits and the background of and image projected by the hitmakers behind them — while also tugging it towards the mainstream’s middle. Unlike many of his forebears, who also came up through the mixtape circuit and garnered underground acclaim before making their bid for the mainstream, Drake never really “went pop”; he simply always was pop, in a way that felt core to his artistic identity without ever interfering with his proficiency as a rapper. And plenty of other artists followed in his genre-blending, emotionally forward path — by the mid-2010s, entire radio playlists were filled to the brim with songs that sounded like, as the artist himself once put it, “Drake featuring Drake.”

And while he may have never had the same sort of larger-than-life persona that pop star peers like Kanye West or Lady Gaga had — he can’t quite match their iconic Grammys or Video Music Awards moments, for instance, or their ability to make headlines with their public statements (fashion, political or otherwise) — Drake found other, more 21st century ways to ensure his cultural impact was always felt. He understood how to use the internet and social media to his advantage better than any other star of his era, commanding platforms like Twitter and Instagram with a reach and virality that made even the biggest award-show stages seem small by comparison. He used his early cross-platform success to springboard his way to high visibility across mediums, becoming nearly as ubiquitous in the worlds of TV and sports as in music. And he intertwined his narrative with that of several of the other biggest artists of the period — sometimes as collaborators, sometimes as combatants, often both — ensuring that several of the other artists discussed in this list couldn’t have their stories told without major mention of his own.

For that first decade of his career, Drake’s culture-conquering greatness was undeniable — not just with his chart-blanketing hits and his overall mainstream ubiquity, but with some of the most beloved albums of the period, a peerless run of feature appearances (many boosting their lead artists to national renown) and even one of the era’s great videographies. No one could challenge Drake’s supremacy during this period; when two of his more fearsome competitors explicitly tried to, in 2015 and 2018, respectively, they ultimately just ensured that Drake ended both years more popular and epoch-defining than ever.

His reign seemed it might last forever, though in 2024, he has finally been brought low. First, a run of less-acclaimed albums and singles achieved commercial success but left his once-bulletproof standing newly vulnerable, and then a similarly mighty challenger exposed every one of those vulnerabilities, proving that after 15 years, the rap world was extremely ready for a new top dog. But those 15 years — and that first decade in particular — ensure that while Drake’s current standing is very much in question, his all-time ranking is not; his singular legacy is written in stone at this point, never to be erased.

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None of this would’ve been foreseeable back in the mid-to-late ’00s, when Drake was still an unsigned hype making his name through mixtapes like 2006’s Room for Improvement and 2007’s Comeback Season. At that point, the rapper was best known (to Canadian audiences in particular) as an actor, namely for his role as the wheelchair-bound Jimmy Brooks on teen soap Degrassi: The Next Generation; he’e record for his tapes at night after filming for the day was done, even coming back to the set afterwards to sleep so he wouldn’t end up showing late to shoots. The mixtapes were unpolished, but showcased Drake’s unique voice and style, already starting to blend singing and rapping, with a clarity that cut through his beats — whether they were borrowed from other artists, or helmed by eventual go-to collaborators like Boi-1da, Frank Dukes or musical soulmate Noah “40” Shebib — and demanded attention.

Soon, Drake got the attention of the man who would change his career: Lil Wayne, who invited Drake on tour and began collaborating with on songs that would appear on the latter’s game-changing third mixtape, 2009’s So Far Gone. While Drake still lifted some contemporary beats for the set, the most striking productions were produced with 40, who by that point had pioneered a hypnotic signature sound based around heartbeat-like drums, underwater-sounding synths and just enough instrumental coziness that his beats never sounded alienating in their chilliness. Songs like “Lust for Life,” “Houstonatlantavegas” and “November 18th” were like nothing rap fans had heard before — narcotically slow and nakedly introspective, but sonically booming and melodically intoxicating.

And unlike most mixtapes of the ’00s, which existed more to build up an artist’s underground buzz rather to cross them over commercially, So Far Gone actually had hit singles. “Successful” perfected the then-established Drake formula, with a submerged synth not-quite-hook, a knocking beat and an instantly memorable chorus — provided in this case by R&B hitmaker Trey Songz, with Wayne also blessing the song with a late-song verse. But the biggest song from the set was Drake’s alone: “Best I Ever Had” was a sweetly lush, old-fashioned (but occasionally R-rated) ode to Drizzy’s best girl — with a hook sampled from the piano sweeps of Hamilton, Joe Frank and Reynolds’ ’70s country Hot 100-topper “Fallin’ in Love,” of all things — that saw Drake playing his own hook man and even his own guest rapper, with a piercing, octave-up flow saved for the final verse. He was the whole package, and the pop world embraced all of it: “Best I Ever Had” reached No. 2 on the Hot 100 in July, establishing Drake as a star.

By the end of 2009, he was already everywhere. Wayne had officially signed Drake to his Young Money label, and Drake was one of the star performers on the label’s We Are Young Money showcase, including its two biggest singles: “Every Girl” and “Bedrock,” both top 10 hits. He was also essentially knighted by arguably the three other biggest MCs in hip-hop at the time — Wayne and West, along with Eminem — with their guest appearances on Drake’s anthemic “Forever,” from the early-LeBron documentary More Than a Game, another top 10 hit. Meanwhile, Drake’s versatility as a guest performer earned him invites to charting singles from the starry likes of Songz, Jamie Foxx, Mary J. Blige and a pair of hits by Young Money boss Birdman. One of those, “Money to Blow,” also featured Lil Wayne boasting about his label’s new not-so-secret weapon: “We gon’ be all right if we put Drake on every hook.”

The importance of Drake having Wayne in his corner at this time can’t really be overstated. In the late ’00s, the man born Dwayne Carter was the biggest rapper (and arguably the biggest artist period) in North America, already a certified legend, with unassailable credibility in both the underground and the mainstream. While Drake attracted his fair share of backlash in his early days, one of the biggest reasons such detractors were kept to a vocal minority was Wayne: In most cases, such a singing, emo-skewing rapper from a middle-class background (and a north-of-the-border hometown with very little history of stateside impact) would never have gotten past ’00s hip-hop’s gatekeeping front lines. But with a co-sign (and several guest appearances) from the most powerful man in hip-hop, tastemakers had no choice but to give Weezy’s new protégé a chance — and Drake’s drive, his talents and his sheer number of hits ensured that once he got his foot in the door, he’d be taking over the entire building before long.

Drake was already so ubiquitous by 2010 that it was easy to forget he still hadn’t even released his official debut album. That would come that June with Thank Me Later, an LP stacked with guest appearances more of the biggest late-’00s rappers — T.I., Jeezy, even Jay-Z — and another handful of established hits in “Over,” the Wayne-featuring “Miss Me” and the West-produced “Find Your Love,” Drake’s first single to only feature him singing. The best set’s tracks hit an emotional and sonic pitch only Drake could reach, making his storytelling feel uniquely vivid and compelling. But the album drew a somewhat mixed response from fans and critics, and following some optimistic early projections from his labelmates and peers, it underwhelmed slightly with 441,000 in first-week sales — still one of the year’s best opening numbers and enough for a No. 1 debut, but lower than the hype (and the bar set by Wayne a couple years earlier with his million-selling Carter III bow) might have suggested.

Drake bounced back from the minor setback the way he would throughout the next decade: with more hits. Most notably, he scored smashes alongside two of the leading ladies of 2010s pop, both of whom he’d collaborate with throughout the decade: Rihanna and Nicki Minaj. Guesting on Rih’s “What’s My Name,” Drake scored his first Hot 100 No. 1 that November, displaying such electricity with his co-star in the song and its steamy video that rumors of a real-life relationship between the two would soon percolate. Shortly after, Drake was featured on labelmate Minaj’s sentimental “Moment 4 Life,” from her own best-selling Young Money debut Pink Friday, which hit No. 13 and launched a million fan ‘ships with Drake’s promsies, “F–k it, me and Nicki Nick gettin’ married today.” Drake’s obvious chemistry with these two fellow megastars further entrenched him in pop’s center, and helped make him a fixture of the hip-hop internet’s quickly growing tabloid gossip machine.

By the time of his sophomore album Take Care‘s release in Oct. 2011, the underperformance of Thank Me Later was a distant memory. The album well outpaced its predecessor both commercially — with 631,000 in first-week sales — and critically, with some of the year’s best reviews. The tracklist was again stacked with established stars like Rihanna (the scorching title track) Minaj (“Make Me Proud”), Wayne (“HYFR”) and increasingly frequent collaborator Rick Ross (“Lord Knows”). But its most notable guests were a pair of newcomers: The Weeknd (“Crew Love” and “The Ride”), a fellow Torontonian who had become the year’s biggest mixtape hype with his Drake-co-signed alt-R&B breakout set House of Balloons, and Kendrick Lamar (“Buried Alive” Interlude), whose Section.80 had made him the toast of the hip-hop blogs. And once again, the most important single was Drake solo: the drunk-dial singalong “Marvins Room” missed the top 20, but its ill-advised relatability struck a chord with both fans and fellow artists, many of whom released their own versions of the self-pity anthem.

Drake kept the momentum rolling right into his third album, 2013’s Nothing Was the Same. He was getting bigger and bigger — “I’m just as famous as my mentor,” he rapped on the album opener “Tuscan Leather,” not inaccurately — and the album’s hits reflected it. Lead single “Started From the Bottom” sounded like theme music for Drake to come out of the Air Canada Centre tunnels to (appropriate, as he was appointed the Toronto Raptors’ “global ambassador” months later), while the sublime grooves and heavens-wide hooks of the Majid Jordan-assisted “Hold On, We’re Going Home” sounded like Drake going for the global pop brass ring. But the full Nothing proved those singles the exception rather than the new rule: Most of the album felt more of a piece with “Marvins Room,” late-night confessionals with intimate productions and barely-there choruses. Nonetheless, the album had an even stronger debut than Take Care, and drew similarly positive reviews — proving that the public was now with Drake, regardless of how commercial his releases were.

By the mid-’10s, Drake was as entrenched in pop music and pop culture as any contemporary artist. While he smartly declined to chase after big crossover features — even his one teamup with fellow Canadian superstar Justin Bieber, 2012’s “Right Here,” was relegated to deep cut status — he found success hopping on remixes to buzzing singles from up-and-coming hitmakers like Fetty Wap (“My Way”), Migos (“Versace”) and iLoveMakonnen (“Tuesday”). Debate rages to this day about whether his intentions with these co-signs were more altruistic or opportunistic, but they undeniably helped raise each artist’s profile in the process. Meanwhile, Drake was becoming more unavoidable across pop culture, both in his public appearances — he hosted both Saturday Night Live and the ESPYs in 2014, excelling in the roles — and in the way his lyrics became part of the dialect on social media, with phrases like “YOLO,” “no new friends” and “motherf–kers never loved us” turning into such common parlance that whatever non-fans remained might not ever realize they originally spawned from Drake hooks.

Amy Sussman/Getty Images

It all led up to a 2015 that was to prove to be the biggest roller-coaster year of Drake’s career to that point. It started out on a relative high note with the release of his “commercial mixtape” — Drake would get increasingly creative with his project labeling over the 2010s — If You’re Reading This It’s Too Late, a distinctly uncommercial, underground-focused project that had no obvious singles but still enraptured fans and critics, drawing some of his strongest reviews and marking his fourth straight No. 1 debut. But that summer, Drake found himself in the public crosshairs when his relationship with Philly rapper Meek Mill went sour, as Meek — evidently hurt by Drake’s not promoting the release of his own Dreams Worth More Than Money album, on whose “R.I.C.O.” the rapper appeared — accused his collaborator on social media of not writing his own raps, with renowned Hot 97 DJ Funkmaster Flex premiering a reference track for Reading‘s “10 Bands” the next day, apparently recorded by Drake’s co-writer Quentin Miller.

The combination of accusations and accuser could have been damning for Drake, whose primary weakness as a teen TV phenom-turned-underground rapper had always been a presumed lack of credibility. As an MC with a more traditional hip-hop background, the respect of the streets and a rising level of commercial success — Dreams debuted at No. 1 on the Billboard 200, albeit with first-week numbers under half of Drake’s — Meek’s comments casting Drake in an unfavorable light carried real weight. Early indications also demonstrated Drake to be unready for the battle, as opening salvo “Charged Up” — released less than a week after Meek’s late-night accusations — fell largely flat. “I can tell he wrote that one tho!” his adversary cackled on Twitter in response.

But rather than await Meek’s response to his undercooked dis, Drake quickly offered another round of return fire — this time with the more-convincing (and aptly titled) “Back to Back.” While in ’90s and ’00s beefs, months would often lapse in between releases, Drake embraced the speed of streaming to both catch Meek off-guard and make him look lethargic by comparison: “I did another one/ You still ain’t did s–t about the other one,” he taunted, as if the four days between Drake’s two disses was an entire album cycle’s length. It worked, though, in large part because the song was a hit: the audience-participation-friendly “Back” hit No. 21 on the Hot 100 that August, getting club and radio play that was largely unheard of for such a dis record. Meek seemed to reel from the one-two, and his own response “Wanna Know” proved too little, too late — days after, when Drake headlined his annual OVO fest, he declared victory with a performance of “Back” in front of a projection of Twitter memes cackling at Meek’s downfall, knowing that winning the social media battle in 2015 was as good as winning the overall war.

And speaking of hits: The Meek feud teed up Drake to have the biggest one of perhaps his entire career. “Hotline Bling” — released just days after “Back to Back” — was the perfect song to capitalize on the moment, a skanking pop&B song with so many brain-sticking hooks that the entire thing sounded like one long chorus. It quickly snowballed into a four-quadrant smash, attracting even more remixes and covers than “Marvins Room,” and absolutely took over the internet — particularly after its accompanying music video, featuring a number of adorably awkward Drake dance moves, became meme fodder for the rest of the year; by late 2015, even certain presidential candidates were singing along and parodying the visual. It stalled at No. 2 on the Hot 100 — no shame in being beat by 25-era Adele — but marked a new commercial and cultural peak for the rapper, one which he celebrated that September with the full-length Future team-up What a Time to Be Alive, a 10-track, chart-topping victory lap that saw Drake waving at an earthbound Meek from his new perch in the skies.

Drake’s 2015 ended up being one for the ages, elevating him so far above his rap competition that his only commercial peers left were Taylor Swift, then hot off the release of 1989, and the aforementioned Adele. Both of those artists had the two things Drake was still missing from his pop star resumé: a No. 1 single as a lead artist, and a million-unit first week. He was about to check off both of those boxes, though, with 2016’s highly anticipated Views LP (1.04 million in its debut frame) and its accompanying lead single, the quickly addictive, Afrobeats-inflected, Wizkid- and Kyla-featuring “One Dance” (a 10-week Hot 100 No. 1). Though the stats proclaimed 2016 to be Drake’s biggest year yet — and another omnipresent No. 1 alongside Rihanna, on her infectious Anti single “Work,” certainly helped with that impression — the feeling was not as triumphant as his 2015, as the 20-track Views drew mixed reviews and was derided by many fans as overstuffed and having corny lyrics (“Chain-ing Tatum,” anyone?).

Drake’s newfound fascination with Afrobeats and dancehall on “One Dance” and follow-up hit “Controlla” (with Popcaan) pointed the way to his globetrotting 2017 “playlist” More Life, which spawned another beloved single in the roller-rink-ready “Passionfruit” and drew positive reviews — a bit of a make-good for his fans from Views, as much as a million-selling 13-week No. 1 can be considered a misstep. Then, his 2018 started off as prosperously as any year of his yet: In January, he released the two-pack Scary Hours, led by the shimmering hands-raiser “God’s Plan.” Despite its subtle hook and lack of a real chorus, “Plan” debuted at No. 1 on the Hot 100 and spent 11 weeks there, becoming another signature hit for Drake — followed a few months later with the similarly massive and acclaimed women-celebrating “Nice for What,” an eight-week No. 1 in total. Drake had become easily the most successful artist of the streaming era by that point, and the highly memorable and meme-able clips for “Plan” (featuring Drake giving away a million dollars) and “What” (built around cameos from female celebrities like Tracee Ellis Ross, Issa Rae and Olivia Wilde) ensured his cross-platform ubiquity.

But just like in 2015, a hot start to Drake’s year was complicated by a burgeoning feud, this time with veteran rapper Pusha T. Drake and Pusha had been trading subliminals on their records for most of the 2010s — the latter calling out the former’s credibility, the former dismissing the latter as beneath him — but things came to a head in 2018 with Push’s “Infared,” which included more obvious shots at Drake. This time, Drake fired back with an entire dis track: May’s “Duppy Freestyle,” aimed both at Pusha and his GOOD Music label boss — and producer of Push’s “Infared” — Kanye West, whose relationship with Drake had long been touch-and-go despite their sporadic collaboration. Push’s “The Story of Adidon” response came days later, with a pair of explosive revelations: the cover art showed a photo of the mixed-race Drake in full Blackface, while the lyrics alleged that the rapper had a son who he’d yet to acknowledge, cutting straight to the point with the accusatory bar: “YOU ARE HIDING A CHILD.”

Drake clarified on Instagram that the photos were taken in 2007 as part of a fashion line shoot meant to represent “how African Americans were once wrongfully portrayed in entertainment,” and while he soon began talking about publicly about his son Adonis, he never released a response track to “Story.” (Houston rap mogul J Prince said later that Drake had a vicious retort dis that Prince advised him not to release, on the grounds that it would “hurt families.”) Instead, Drake brought the focus back to where it was earlier in the year: his hits. First, he won back good will in June by reuniting much of the Degrassi cast for the well-received video to his new single “I’m Upset.” Then, a week and a half later, he released the double album Scorpion, featuring “Plan,” “What” and a new single that was about to eclipse even both of those smashes for overall impact: the New Orleans bounce-inflected “In My Feelings,” based around a City Girls sample and a singalong chorus that went megaviral upon impact, inspiring countless dance challenges and other memes and driving the song to No. 1.

Between “Plan,” “What” and “Feelings,” Drake would spend a combined 29 weeks atop the Hot 100 in 2018 — passing the previous record for a calendar year (set by Usher in 2004) by three weeks. When Scorpion bowed at No. 1 on the Billboard 200 in July (with 732,000 first-week units), it did so while also simultaneously occupying seven of the 10 spots on the Hot 100 – making it the first album since 1991 to generate seven top 10 hits, and the first to ever have all seven at the same time. And Drake’s record-breaking Hot 100 performance in 2018 didn’t even include a potential fourth such chart-topper in Travis Scott’s culture-shifting “Sicko Mode,” which hit No. 1 in large part due to Drake’s prominent (but officially uncredited) featured appearance — one of many such hits he lifted on the charts that year as a guest star, including another pair of top five smashes in BlocBoy JB’s “Look Alive” and Lil Baby’s “Yes Indeed.” Unlike his Meek beef in 2015, Drake didn’t even need to officially “win” the feud this time to once again end the year bigger than ever; he was doing enough winning everywhere else that it didn’t really matter.

Graham Denholm/Getty Images

Drake closed the decade still on top of the game, scoring another No. 1 album in 2019 with the loosies-and-leaks compilation Care Package. As the 2020s kicked off, Drake remained a safe bet to debut at No. 1 with essentially every new album and new single — outside of 2020’s No. 2-debuting mixtape Dark Lane Demo Tapes, every new full-length release of Drake’s since 2010’s Thank Me Later has bowed atop the Billboard 200 — though the collective reception for his projects was beginning to slip. “Toosie Slide,” from Dark Lane, also entered atop the Hot 100, but was largely jeered at by fans for its TikTok-courting dance-step chorus, and slid off the chart after 20 weeks. Endurance became a recurring issue for Drake’s new hits — while his trio of Scorpion Hot 100-toppers each lasted at least eight weeks at No. 1, each of the seven No. 1 hits Drake scored over the first four years of the 2020s lasted just one week on top, suggesting he was now better at generating excitement for his new songs than maintaining it.

That also began to extend to his albums. Drake dominated the culture once again in the weeks leading up to his Certified Lover Boy album in 2021, with a clever billboard campaign trumpeting the album’s guests in their various home cities, a winking album cover consisting of emojis of different pregnant women, and a reheating of his high-profile feud with West. This time, though, the hype only really lasted through the release week — an impressive 613,000 units, with a No. 1 debut for Future- and Young Thug-featuring lead single “Way 2 Sexy” — as the set drew middling reviews and failed to generate a lasting hit on the level of the Scorpion classics. Even the Kanye feud lacked the juice of Drake’s past beefs; the back-and-forth was mostly contained to vague lyrical shots and social media swipes, with little real musical impact, and by the time of their joint Amazon-televised Free Larry Hoover Benefit Concert that December, it had been squashed anyway.

Drake remained prolific throughout the first half of the 2020s, releasing both the admirable house music left-turn Honestly, Nevermind and the gratifying 21 Savage full-length teamup Her Loss in 2022, and paying tribute to his day ones with 2023’s For All the Dogs and its later Scary Hours Edition addendum. All of these projects debuted at No. 1 with big numbers, and shoveled more hits onto his by-then-record-setting Hot 100 stat total, but none seemed to totally satisfy fans that Peak Drake had returned — and as he’d begun to lean more fully into a heel persona on record, even making derisive quips seemingly about Megan Thee Stallion’s 2020 shooting on Her Loss‘ “Circo Loco,” it made him a little tougher to root for than it had been early in his career. Nonetheless, he continued to put up numbers no one else in rap could touch, and during a period of struggle for the genre when it came to producing new superstars, it was unclear if or when anyone would emerge as a true challenger to his throne.

In 2024, the challenger finally arrived. Really, Kendrick Lamar been there all along — since 2011, when he first appeared on Take Care, with Drake taking him on the road the following year on the Club Paradise tour — but while the rap superstar’s relationship with Drake had quickly cooled and even turned antagonistic at points, he had never truly invited the 6 God into the ring until his appearance on Future & Metro Boomin’s scorching “Like That” in March. On that song, he rebuffed both Drake and his “First Person Shooter” collaborator J. Cole, who had claimed on that 2023 Hot 100 No. 1 to be part of rap’s “Big Three” along with Drake and Lamar, to which the latter retorted: “Motherf–k the ‘Big Three’/ N—a, it’s just ‘Big Me’” while throwing other shots seemingly at the Toronto MC specifically. The song instantly shot to No. 1 and spent three weeks there, with the entire rap world breathlessly awaiting Drake’s response.

Actually, Cole rose to the challenge first, releasing the new Might Delete Later mixtape the following week, with closer “7 Minute Drill” putting Lamar in its sights. But the track was greeted lukewarmly, and by his headlining set at that Sunday’s Dreamville festival, he was already expressing regret over jumping into the fray and planning to remove the song from DSPs. As the days rolled on and Drake still had not responded to “Like That,” onlookers wondered if maybe he had heeded Cole’s false start and decided not to engage. After all, Kendrick Lamar was a nightmare opponent: the extremely rare veteran peer of Drake’s who had both maintained near-unanimous love from critics and tastemakers while also putting up commercial numbers roughly comparable (if still far from equal) to his. Had he decided to keep his reactions to the track to Instagram emojis — and let his continued chart success speak for him — it would have been disappointing to bloodthirsty onlookers, but nonetheless highly understandable.

But Drake did respond, first with the leaked “Push Ups,” then the SoundCloud-released “Taylor Made Freestyle,” the latter featuring AI-assisted “guest verses” from West Coast legends Snoop Dogg and the late 2Pac. Lamar returned fire a week and a half later with his own “Euphoria’ and “6:16 in LA,” Drake retaliated with “Family Matters” the same day as the latter, and Lamar retorted just an hour after that with “Meet the Grahams.” As hip-hop fans were getting whiplash from the increasingly rapid-fire back-and-forth, both artists were demonstrating their skills impressively in each round, with Lamar as impeccable a verbal tactician as ever and Drake sounding newly re-energized by the beef. Though the sparring was starting to hit well below the belt — Lamar accused Drake of sleeping with underage girls, Drake accused Lamar of being physically abusive to his fiancée, neither accompanying their claims with any real evidence of such wrongdoing — fans were scintillated by both the drama and the artistry on display, and fans of both rappers could at least semi-credibly claim that their guy was leading the battle.

That is, until “Not Like Us.” Released just a day after “Meet the Grahams” — already the most vicious and blood-curdling entry in the beef to that point, which Drake had not yet responded to — the song contained some of Lamar’s most pointed disses yet, including an entire verse calling back to long-held claims of cultural appropriation by breaking down how Drake milked advantageous collaborations with Atlanta-based rappers, ending with the brutal punchline, “You not a colleague, you a f–kin’ colonizer.” But what really made “Not Like Us” sting was just how immediately, obviously great it was: While Drake had prioritized bars and beat-switches over hooks on each of his entries in the feud thusfar, “Us” was brilliantly catchy both in its Mustard-helmed, Dre-worthy string loop and its universally applicable “They not like us!” chorus. You didn’t need to wish for Drake’s downfall to enjoy it; you didn’t even need to know it was part of a larger beef in the first place — it still sounded incredible in any context.

Drake responded one more time, with the exhausted-sounding “The Heart Part VI,” but the damage was done. Kendrick once again had the biggest song in the country: “Not Like Us” debuted atop the Hot 100, spreading from streaming to radio to the streets to the clubs to just about every sports arena and stadium in North America, sounding like so much fun that eventually it felt like the entire world was rapping along to Lamar’s haters’ anthem. The once tightly contested beef was now widely considered a blowout. While it was understandable that Drake had lost — Lamar was considered the greatest pure MC of his generation for a reason, and nobody stays on top for 15 years like Drake had without folks wanting to see them fall — the way in which he fell was genuinely shocking. Nobody had demonstrated the power of a hit single to transform an unfavorable narrative more convincingly or more often than Drake had; for their feud to end because Kendrick released the unassailably perfect pop song as the 6 God languished in muddy-sounding missives remains one of the great plot twists in modern pop history.

The hits in public perception that Drake took as a result of the Kendrick Lamar beef were real, and his releases in the months since have seen some minor success, but have not yet managed to change the conversation. The overall criticism and jokes at Drake’s expense have undoubtedly gone too far by this point; he performed well in the feud, and helped give hip-hop a much-needed months-long mainstream moment in a year mostly dominated by singing pop stars. But he will have his work cut out for him figuring out how to navigate a pop and hip-hop landscape in which he is no longer the unquestioned top dog, especially as long as “Not Like Us” is one of the most-played songs in the world and Kendrick Lamar remains on his post-feud victory lap — which will even take him to the world’s biggest stage in Feb. 2025, as he no doubt finds a way to squeeze in his new signature hit into his halftime set at Super Bowl LIX.

George Pimentel/WireImage

But while Drake may struggle to be as central to pop again as he was at his 2010s peak, that peak remains the stuff of absolute legend — even beyond what Lamar can rightly claim as a culture-moving force. For that decade from 2009 to 2018, Drake changed both the sound and scope of hip-hop and the overall direction of popular music forever. And that decade was not like most other artists’ best decades, which usually include multiple years off from recording and periods where they didn’t feel like being so visible: Drake packed at least 20 years’ worth of tours, albums, hits, features, remixes and one-offs into those 10, while constantly evolving and consistently managing to surprise fans with his flows, his beats, even his (sometimes questionable) accents — not to mention his innovative promotional tactics, his frequently unforgettable music videos and his reliably charming multi-media appearances. He made being a Drake fan fun. He made being a hip-hop and pop fan fun.

And while he may be at the toughest moment of his career currently, betting against a bounceback from Drake — who, lest we forget, was the longest of long shots from Day One to become anything close to what he’s become today — remains a historically ill-advised move. The flipside of the public’s desire to see its heroes take a fall is that, well, everybody also loves a good comeback story. The consummate frontrunner of the past decade is now once again legitimately something of an underdog, which is a mode Drake has excelled in since the beginning. It might not be reasonable to expect the only artist in pop history with over 300 Hot 100 hits to return to the hunger of his mixtape days, but it is undeniably exciting that for the first time in forever, there is once again legitimate room for improvement with Drake — and that may mean his comeback season is on its way again before long.

Read more about the Greatest Pop Stars of the 21st Century here — find our accompanying podcast deep dives and ranking explanations here — and be sure to check back every Tuesday this November as we unveil the rest of our top five, leading up to our No. 1 Greatest Pop Star being revealed on Dec. 3!

THE LIST SO FAR:

Honorable Mentions

25. Katy Perry24. Ed Sheeran23. Bad Bunny22. One Direction21. Lil Wayne20. Bruno Mars19. BTS18. The Weeknd17. Shakira16. Jay-Z15. Miley Cyrus14. Justin Timberlake13. Nicki Minaj12. Eminem11. Usher10. Adele9. Ariana Grande8. Justin Bieber7. Kanye West6. Britney Spears5. Lady Gaga4. Drake