GRANDMARNIER2024

Luxury spirits brand Grand Marnier, renowned for its unique mix of cognac and orange liqueur, hosted an immersive experience for New York Fashion Week attendees. This one night only event dubbed, The Rouge Showroom, highlighted the brand’s dedication to creating unexpected, grand experiences that merged the worlds of fashion and music.

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In collaboration with designer Brandon Blackwood, The Rouge Showroom attracted over 1,000 hip-hop fans and fashion lovers to LaVan Midtown for an unforgettable night. Guests mingled under vibrant red lights, sipping on signature Grand Marnier cocktails like the Grand Margarita. DJ Been Slacking kicked things off with an energetic set that kept everyone dancing.

The night’s highlight came from Billboard-charting rapper 2 Chainz, who thrilled fans with a performance of his biggest hits. He elevated the party atmosphere with classics such as “Birthday Song” and “It’s a Vibe,” creating an electric energy that resonated with fashion insiders and trendsetters.

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Brandon Blackwood’s curated collection was displayed in a jukebox-inspired setup, alongside Grand Marnier bottles. Before 2 Chainz took the stage, Blackwood shared insights about the collection with the audience. Attendees also had the chance to capture memories at co-branded photo spots and even order custom Brandon Blackwood bags with personalized engravings to remember the night.

For Blackwood, this collaboration was about more than fashion; it celebrated individuality, creativity, and breaking boundaries. His designs, much like Grand Marnier’s signature flavors, artfully blend bold elements in a seamless and sophisticated way.

If you weren’t able to join us in New York, check out Billboard’s recap of the evening HERE and stay tuned for more from Billboard and Grand Marnier. 

Whether enjoying Grand Marnier at home listening to your favorite artist or out at their show, please do so responsibly.

This year’s Roots Picnic was a celebration of music, culture, and community that brought fans from all over the world together for two days of electric performances and camaraderie. 

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Grand Marnier joined in on the festivities with another iteration of its signature event series, Encounters on the Road, treating fans to a resort themed oasis with covered seating, custom cocktails, branded merch, and more. 

The luxury spirits brand was born out of an unexpected pairing of ingredients, when Louis Alexandre Marnier Lapostolle had a vision to blend Cognac with Orange Liqueur, creating an iconic blend of flavors. The Grand Encounter is an unexpected and exciting meeting of flavors that inspires us to look out for other unexpected combinations all around us.

At the Grand Encounter, fans +21 responsibly sampled Grand Marnier Cordon Rouge and ordered the brand’s signature summer cocktails including the Grand Margarita, Grand & Ginger, and On the Rocks. 

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In addition to cocktails, Grand Marnier provided attendees with photo moments to create lifelong memories from an unforgettable weekend. The Grand Encounter activation was amongst the most attended all weekend long, with lines of fans eagerly awaiting their chance to enjoy all things Grand Marnier. 

This year’s Roots Picnic delivered a stacked lineup of eclectic artists and unexpected musical pairings. Renowned pianist Robert Glasper backed a beautiful set from rising star Yebba that left fans in awe. Musical director, multi-instrumentalist, and producer Adam Blackstone curated a set with R&B superstar Fantasia and Gospel singer Tasha Cobbs Leonard. Finally, the legendary Roots closed out the Picnic with an epic performance, joining forces with Billboard-chart-topping artist Lil Wayne. 

For those unable to partake in the festivities firsthand, Billboard social media provided an exclusive glimpse into the Roots Picnic experience, including highlights from Grand Marnier’s Encounters on the Road.

Whether enjoying Grand Marnier at your favorite summer festival or at home with your crew, please do so responsibly. 

From signature cocktails to stunning photo ops, the Grand Encounter was the place to be at this year’s #RootsPicnic. Dive into the exclusive experience and see how @grandmarnierusa brought the flavor to Philly.