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The Grand Ole Opry has revealed eight artists chosen to take part in this year’s Opry NextStage program, marking the largest class in the program’s history.
The 2023 class members are Ashley Cooke, ERNEST, Jackson Dean, Chapel Hart, Corey Kent, Kameron Marlowe, Megan Moroney and Ian Munsick.
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ERNEST released the deluxe version of his Flower Shops album earlier this year, and earned a top 20 Billboard Country Airplay hit with the Morgan Wallen-featured title track. Jackson Dean’s debut single, “Don’t Come Lookin’,” reached the top five on the Country Airplay chart, while Moroney‘s “Tennessee Orange” currently sits at No. 17 on the same chart. Kent’s single “Wild as Her” resides at No. 8 on the Country Airplay chart.
Familial trio Chapel Hart, known for its performances on America’s Got Talent, will release its debut album Glory Days on May 19. Meanwhile, Munsick just released his new album, White Buffalo, which includes collaborations with Cody Johnson, Vince Gill and Marty Stuart.
The Grand Ole Opry will officially introduce the new NextStage class with an Opry NextStage Live concert at Lava Cantina in Colony, Texas, on May 10 at 2:30 p.m., leading up to the 58th annual Academy of Country Music Awards on May 11. The Opry NextStage Live concert will air live on Circle Network. Following the show, the artists in the Opry NextStage program will be featured throughout the year, with original Opry content, performances on the Grand Ole Opry and support across the Opry Entertainment platforms, including WSM Radio and Circle Network.
“Opry NextStage is a testament to the Grand Ole Opry’s longstanding reputation as a trusted curator in Country music and its commitment to nurturing and showcasing exceptional new talent, as it has done for almost a century” said Jordan Pettit, director of artist relations and programming strategy of Opry Entertainment Group. “This year’s new artist class, much like previous classes, showcases exceptional creativity across various musical styles, and we are excited to carry on the Opry tradition by introducing this exciting group of rising artists to fans.”
Tickets will be available through an exclusive pre-sale beginning Thursday, April 13, at 10 a.m. CT. General public on-sale will begin Friday, April 14, at 10 a.m. CT via Eventbrite.
The Opry NextStage program launched in 2019 and has featured artists including Lainey Wilson, Morgan Wade, Elvie Shane, Yola, Breland, Parker McCollum and Riley Green.
The Grand Ole Opry has made strides in offering its platform to highlight a range of new artists, from welcoming more than 100 artists to make their Grand Ole Opry debut performances in 2022, to making a minority investment with country music website Whiskey Riff and playing a role in the inaugural People’s Choice Country Awards, slated to air Sept. 28 at 8 p.m. ET/PT across NBC and Peacock, live from the Grand Ole Opry stage.
On Tuesday evening (Feb. 7), singer, songwriter and trailblazer Frankie Staton celebrated a career highlight more than four decades in the making: her Grand Ole Opry debut performance.
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“I never thought this moment would happen, but it did,” Staton told Billboard prior to her debut. Since moving to Nashville from her native North Carolina in 1981, Staton has been a champion for Black country artists and songwriters, in addition to forging her own career, and was instrumental in launching the Black Country Music Association alongside Cleve Francis in the 1990s.
As she has done for decades, Staton used her Opry moment to once again uplift those around her, welcoming longtime friends and artists Valierie Ellis Hawkins and Jonell Mosser, as their voices intertwined in superb harmonies during Staton’s brief set.
“To God be the glory,” Staton told the audience in the Opry House Tuesday evening, standing in the spotlight of country music’s most venerable stage.
As part of her Opry debut, singer-songwriter Staton performed her own music: “Your Dream” and “Forever Loretta,” the latter a tribute to the late Country Music Hall of Famer Loretta Lynn. For that song, she asked the audience to hold their cell phone lights high in the air. “We are going to light up the Opry House up for Loretta,” she told the audience, as the Opry House was quickly lit aglow.
Prior to her Opry debut, Staton told Billboard, “Loretta was one of my icons. I’m excited about singing my own music and about singing a song that is very personal to me about somebody that I cared a lot about.” Staton also recalled meeting Lynn — a story she later also shared with the Opry audience.
“I was waiting tables at the Cooker by Centennial Park,” Staton told Billboard. “Crystal Gayle and Loretta Lynn came in the day that they buried Owen Bradley, who had produced Patsy Cline and Loretta. I went up to her and said, ‘Loretta, I’ve thought about you a lot…I thought if I could have anything in the world for you, I’d have your daddy know what happened to you.’ In that instant, she started crying, and then Crystal started crying. I thought, ‘Oh no, I made Loretta cry!’ Then she said, ‘Look, honey, it’s a good cry, because we love our Daddy.’”
It was Lynn’s own hardscrabble story and unflinchingly honest music that inspired Staton to chase her music dreams to Nashville in 1981, after watching the movie Coal Miner’s Daughter.
Speaking to Billboard, she recalled one of her earliest performances in Nashville: As Staton was on her way to a jam session in the Printer’s Alley area of Nashville, a police officer stopped her and questioned where she was headed. He then followed her to the venue, where Staton was one of the earliest singers to sign up to perform. Then, while other performers who signed up after she did were called onstage to sing, Staton had to wait until nearly 2:30 a.m. for her turn to perform.
“I knew when they wouldn’t let me up there, this would be a defining moment of my life,” Staton recalled. “You don’t run from this. There are times in your life where you have to stay and fight for what you want. Things that have come normally to other people, Black people have had to bend over backwards to get the opportunity. I knew if I left, they would never know the potential I had. I said, ‘I don’t care if I have to stay here all night long, I’m not leaving.’”
Her determination led to her being called back to perform the next evening, which resulted in an audition at another nearby restaurant and her first paying gig in Nashville. In 1997, after reading a newspaper story that included a record executive claiming they could not find Black country music talent, Staton was again determined to challenge the inequity she was seeing.
“I read the story over and over and thought, ‘That’s not true. There are some real talented Black country singers here.’”
In February 1997, she launched the first country music showcases for Black artists at Nashville’s Bluebird Café, the venue famous for helping to accelerate the careers of artists including Garth Brooks. “I was trying to open a door for more diversity in country music and bring to this American art form a whole new page of light that they know nothing about,” Staton told Billboard.
The group quickly swelled to over 60 artists, but Staton recalls that among those who attended that first showcase was Hawkins, who last night stood beside Staton on the Opry stage. “She had an incredible country voice and story,” Staton recalled of first meeting Hawkins. “She loved Don Williams and Vern Gosdin. She sang at Loretta Lynn’s ranch all the time, but I couldn’t get anyone on Music Row to listen.”
Ellis Hawkins had a potential artist development deal with a major label, but it soon fizzled out. “It made me sick to see that level of real country talent just be dissed and ignored,” Staton stated. “It made me sick because I knew she was the real deal. We dreamed together and we’ve been friends ever since.”
Staton forged ahead, writing songs, performing music and becoming a staple in Nashville’s live music scene. During her career, she has spent a decade as a performer on Ralph Emery’s morning television show and made appearances on Nashville Now. She’s spent years as a regular pianist and performer at the Gaylord Opryland Hotel and Convention Center. Behind the scenes, she has also spent considerable time as a champion, supporter and mentor for scores of Black artists, songwriters and other creatives within Nashville’s music community.
Her work in launching the Black Country Music Association laid the groundwork for organizations and individuals spearheading current diversity and inclusion efforts, as well as platforms highlighting Black country musicians, including the Black Opry, the Black Opry Revue, the Rosedale Collective, Rissi Palmer’s Color Me Country Radio program on Apple Music and Color Me Country artist grant fund, as well as the Country Music Association’s diversity and inclusion fellowship.
Meanwhile, a whole new generation is learning of Staton’s career journey, through Amazon Music’s documentary, For Love & Country (“Your Dream” is featured in the documentary’s playlist). Staton’s work alongside Francis with the Black Country Music Association is also featured as part of the Country Music Hall of Fame & Museum’s current exhibit, American Currents: The State of Music – Unbroken Circle, which will open March 8 and run through February 2024.
“My mantra has always been to be the change I wanted to see,” Staton said.
Ryman Hospitality Properties’ country-focused entertainment business, Opry Entertainment Group, saw its revenue grow 57.3% to $77.2 million in the third quarter, the company reported Monday (Oct. 31). Through the first nine months of 2022, the entertainment segment grew 86.2% to $183.6 million.
Excluding acquisitions and investments over the last three years, Opry Entertainment Group revenue and EBITDA were 19% and 21% higher than over the same period in 2019, said CEO Colin Reed. Among its properties are Grand Ole Opry, the Ryman Auditorium and Wild Horse venues, as well as the media network Circle, a three-year-old joint venture with Gray Television.
“This is the same type of growth we saw pre-pandemic,” said Reed. However, the company lowered the top end of its guidance range for full-year entertainment adjusted EBITDAre (a real estate version of EBITDA) from $80 million to $76 million (the bottom end of the range remained at $72 million).
Opry Entertainment Group is benefitting from increasingly strong tourist interest in Nashville. Outgoing CEO Reed said Nashville International Airport had a record 1.83 million travelers in June, up 9% from the same month in 2019. Nashville also set a record for hotel demand in June of 875,000 room nights, 11% greater than in June 2019.
Ultimately, Ryman wants Opry Entertainment Group to “flourish as a standalone, separate entity,” said Reed. To that end, in the second quarter, Ryman sold 30% of Opry Entertainment Group to investment firm Atairos Group and media giant NBCUniversal for a combined $300 million in a deal that closed in the second quarter. The new investors have a right to request an initial public offering four years after the deal — in 2026 — or sell their stake back to Ryman for cash or shares, said president Mark Fioravanti, who will succeed Reed as CEO on Jan. 1, 2023. Prior to the seventh anniversary in 2029, Atairos Group and NBC Universal can sell their stake back to Ryman if there has not been a sale, spin-off or IPO.
Bringing aboard new investors should help Opry Entertainment Group’s efforts to capitalize on the popularity of country music and culture. Ole Red, a chain of multi-level bar/music venues the company created in partnership with country star Blake Shelton, opened its fourth location in Orlando in 2020 and a fifth location in May at Nashville International Airport. A sixth location in Las Vegas is scheduled for 2023.
The company branched out to another fast-growing city in the second quarter by closing its acquisition of Block 21, a mixed-use property in Austin, Texas that includes ACL Live at Moody Theater, home of the television show Austin City Limits Theater, as well as the W Austin Hotel and retail and office space.
Reed is optimistic that Nashville’s growth will benefit Opry Entertainment Group without hurting its core hospitality business. There are more than 50 new hotel developments in Nashville-Davidson County, Reed said, and the city projects over 2,600 additional rooms will be available in the next two years. These hotels aren’t competitors to Ryman’s Opryland Resort and Convention Center on the outskirts of town, he noted, and they will bring additional customers to Ryman’s entertainment properties in the city.
“Many of these new visitors will end up seeing a show at the Ryman, touring the Opry House or spending an evening at Ole Red or the Wild Horse,” another downtown Nashville venue in its portfolio, said Reed. “When they leave Nashville and return home, or they go to Austin or Las Vegas for their musical pilgrimage, we’ll be there, continuing to engage with them whether through our investments in expanding the Ole Red footprint or deepening our virtual reach across linear television, digital streaming or online.”