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It was a historic trip to the Grammy stage for Taylor Swift on Feb. 4, when she accepted her second and final award of the evening: album of the year, for her 2022 blockbuster set, Midnights. The win was her fourth in the category, breaking her out of a four-way tie and leaving her alone in the record books as the performing artist with the most album of the year wins in Grammy history. But by that point in the evening, Swift had already ensured that her fans were thinking more about the future — and perhaps AOTY trophy No. 5.
“I want to say thank you to the fans by telling you a secret that I’ve been keeping from you for the last two years — which is that my brand-new album comes out April 19,” Swift had revealed two hours earlier while accepting her first award of the night (best pop vocal album). “It’s called The Tortured Poets Department.”
A year after that announcement, Swift may indeed end up making more treks to the Crypto.com Arena stage thanks to the record-breaking Poets. While Midnights bowed with a jaw-dropping 1.6 million first-week units upon its October 2022 release (according to Luminate) and topped the Billboard 200 for six weeks — setting off the historic, globe-trotting Year of Taylor that followed in 2023 — it paled in comparison with Poets, which debuted with over 2.6 million units and spent a whopping 15 weeks atop the Billboard 200. Given that Swift has secured AOTY nominations for each of her three brand-new albums released this decade (including two wins, for Midnights and 2020’s folklore, of her four career total), Poets seems a lock for one of the eight AOTY slots at the 2025 ceremony.
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Whether Swift will win, however, is another question entirely — in part because of a remarkably strong and high-profile slate of likely competitors, including one particularly legendary perennial AOTY bridesmaid. But perhaps the most interesting question of all: After four AOTY wins, already unmatched in Grammy history, how much more does Swift really have to gain by adding another such statue to her collection?
While Swift has already triumphed among some strong fields this decade, it’s likely that the category’s 2025 slate of nominees — with its expected mix of huge critical and commercial successes from veteran A-listers and emergent superstars — will be the most formidable she has faced yet. Alex Tear, vp of music programming at SiriusXM and Pandora, mentions Billie Eilish (Hit Me Hard and Soft), Chappell Roan (The Rise and Fall of a Midwest Princess) and Sabrina Carpenter (Short n’ Sweet) as strong contenders for the marquee award, calling Carpenter “a force” in particular. “It’s really going to be a highly competitive year,” he says.
Still, the narrative surrounding the AOTY race will likely boil down to two names: Swift and Beyoncé, whose Billboard 200-topping country and Americana pivot, Cowboy Carter, will almost certainly also vie for the prize. Cowboy did only a fraction of Poets’ flabbergasting first-week numbers — though at press time, it still had the year’s second-highest debut total, at 375,000 units — but it received widespread acclaim, as well as immense media attention for its genre explorations and for the music history Beyoncé illuminated on it.
And of course, Carter’s candidacy comes with extra intrigue, given that Beyoncé — one of the most celebrated album artists of her era — has still never won album of the year, despite her four career nods for it (and record 32 total Grammy wins).
One longtime Recording Academy member who considers both Swift’s and Beyoncé’s new albums worthy contenders calls the latter “the prohibitive favorite” due to her careerlong shutout in the category. “I think that there’s a feeling in the industry, which was certainly encouraged via last year’s Grammys” — when her husband, Jay-Z, called attention to her AOTY shutout in a televised speech — “that [Beyoncé] has been overlooked for too long,” the member says.
Swift may well have less at stake in this year’s AOTY race than her storied competitor. In fact, because Swift is at the overall height of her career success and exposure (and therefore at risk of generating a backlash), it’s worth considering whether she stands to lose more than she does to gain by netting a fifth trophy, especially over a competitor with such a strong case — and such a strong sentimental pull for so many.
And public perception about a potential Swift victory could be colored by her own philosophy about the Grammys and awards shows in general. “She looks at record-making as a competitive sport in a way that other artists don’t,” the academy member says. “Other artists are competitive and would like to win Grammys, but she really, like, thinks about that stuff going in [to recording her albums].”
Swift has admitted as much over the years. In 2015, she explained in a Grammy Pro interview that when her Red lost AOTY in 2014 (to Daft Punk’s Random Access Memories), it set in motion her plan to make a more cohesive pop album with 1989, which won the award two years later: “You have a few options when you don’t win an award — you can decide, ‘Oh, they’re wrong…’ [or] you can say, ‘Maybe they’re right,’ ” she said. Similarly, her 2020 documentary, Miss Americana, captured her reaction when her 1989 follow-up, 2017’s Reputation, failed to garner even a nomination in the category: “I just need to make a better record.” (Two albums later, she would win the category again in 2021 for the stylistic left turn folklore.)
Competitiveness, of course, doesn’t equate to outright making Grammy bait, Tear points out — noting that it seems to have inspired Swift to grow artistically, while at the same time, “we’ve grown into her evolving as a person and the choices that she wants to make as an artist… The projects of late are not chasing where the puck is going — it’s already there.”
And though the Recording Academy member gives Beyoncé the edge in this particular race, it simply makes sense to them that the biggest pop star on the planet should be one of the favorites every time she’s in the mix.
“Look, [Swift] is the most popular recording artist on earth, and therefore she’s likely to win more often than not,” the member says, citing the famous Muhammad Ali quote, “It’s not bragging if you can back it up.” And Swift “can do it, God bless her. She should keep doing it. Maybe she’ll win album of the year several more times.”
This story appears in the Oct. 5, 2024, issue of Billboard.
Even with all the pop greats and breakout stars likely to be involved in the Grammys in February 2025, one icon seems certain to garner outsize attention: Beyoncé, who is both the winningest artist in the show’s history and a perennial cause célèbre for having never received the marquee Grammy, album of the year.
Bey’s presence on Music’s Biggest Night will be particularly fascinating, since her acclaimed country-Americana pivot set, Cowboy Carter, is at the center of a number of questions about genre — namely, who gets to decide what does and doesn’t constitute country music. Whether Cowboy Carter, its singles and its collaborators are recognized within the country categories will be a major subplot of the awards — one that got even thicker when Beyoncé was shut out entirely from the recently announced nominations for the Country Music Association (CMA) Awards.
But of course, the biggest Grammys question with Beyoncé remains: Will this finally be the year that she wins album of the year? The Recording Academy is under more pressure than ever over the answer, particularly after Jay-Z took the Grammys to task in a speech at the 2024 awards for having never bestowed its most prestigious honor upon his wife.
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Here, four Billboard staffers discuss the most pressing questions concerning Cowboy Carter and the Grammys it hopes to lasso in February.
Will there be a “Beyoncé effect” at the Grammys — recognition for the Black country artists she spotlights on Cowboy Carter?
Paul Grein (Awards Editor): “Blackbiird,” featuring Brittney Spencer, Reyna Roberts, Tanner Adell and Tiera Kennedy, and/or “Spaghettii,” featuring Linda Martell and Shaboozey, could be nominated for best country duo/group performance. The latter would give a nod to Martell, who in 1969 became the first Black woman to play the Grand Ole Opry. And Shaboozey is very likely to be nominated for best new artist and record of the year; “A Bar Song (Tipsy)” has done so phenomenally well, it stands on its own.
Gail Mitchell (Executive Director, R&B/Hip-Hop): With Shaboozey — who guests on two Cowboy Carter tracks — recently notching his 12th week at No. 1 on the Billboard Hot 100 with “A Bar Song (Tipsy),” we’re already seeing the Beyoncé effect. It’s no surprise that he’s poised to score a nomination or two in the country categories and perhaps a best new artist or song and/or record of the year nod. I’m not sure the effect will extend to Grammy recognition for Cowboy Carter’s other featured Black country artists. However, there’s no discounting the heightened visibility that comes with a Beyoncé co-sign: Featured artists Martell, Spencer, Adell, Roberts, Kennedy and Willie Jones all gained significant catalog boosts after the album’s March release.
Melinda Newman (Executive Editor, West Coast/Nashville): Is this like the butterfly effect, where the ripples caused by Cowboy Carter may reverberate and cause seismic shifts down the line? The only artist likely to see any recognition is Shaboozey — and he probably would have gotten it without his Cowboy Carter appearance, given the massive success of “A Bar Song (Tipsy),” though Beyoncé’s seal of approval certainly doesn’t hurt. Besides Spencer, whose January album didn’t get the attention it deserved, most of the wonderfully talented Black women on “Blackbiird” didn’t release anything that popped during this year’s Grammy eligibility period.
Andrew Unterberger (Deputy Editor): I think somewhat unquestionably we will see major recognition for Shaboozey, who was introduced to much of mainstream America through his pair of Cowboy Carter guest appearances — but who also went on to have a bigger solo hit than anything on Cowboy Carter this year with his double-digit-week Hot 100 No. 1, “A Bar Song (Tipsy).” The other guest artists on the album will likely not be major contenders in the same way — best new artist nominations for Spencer and Adell are certainly both possible, but it’s a crowded field there this year, and I wouldn’t be surprised to see both shut out.
At the last Grammys ceremony, Beyoncé’s husband, Jay-Z, accepted the Dr. Dre Global Impact Award with a speech in which he noted that she “has more Grammys than anyone and never won album of the year,” adding that “even by [the Recording Academy’s] own metrics… that doesn’t work.” Is it likely that academy members will remember his words when they vote — and will that help or hurt her chances?
Grein: Jay calling out the Grammys, right there on the Grammy stage, was a moment of high drama. It’ll be remembered — and I believe it will help her cause. Some context that Jay didn’t provide: Several other artists with large numbers of Grammys have never won album of the year, including Jay himself, with 24; Ye, also 24; Vince Gill, 22; and Bruce Springsteen, 20. And four other artists have equaled Bey’s 0-4 record as lead artists in album of the year — Ye; Kendrick Lamar; Lady Gaga, counting her second Tony Bennett collab; and Sting, counting one album with The Police. Also worth noting: The Grammys have gone out of their way to trumpet Bey’s record-setting accomplishments on the Grammy telecast, more than they have for any other artist. Bey is clearly due, even overdue, for an album of the year win. Jay’s comments put considerable pressure on voters to give her the award. Voters should be able to make these never-easy decisions without that kind of outside pressure, but here we are.
Mitchell: It’s been nearly a year since Jay-Z’s impactful comments, so I don’t think it’s likely they’ll be top of mind for most academy voters when they fill out their ballots. Voters are going to choose based on their perceptions of the project overall and its songs. Additionally, Cowboy Carter will be vying against a strong slate of contenders that will likely include Billie Eilish, Ariana Grande, Chappell Roan, Sabrina Carpenter and Taylor Swift.
Newman: While some folks probably didn’t like being chastised that they weren’t voting “correctly,” a lot of voters likely weren’t even aware that Beyoncé had never won album of the year. Country voters are unlikely to nominate her over a core country artist, given how hard it is for country artists to get any recognition in the Big Four categories other than best new artist. If she does get nominated for album of the year, it will be because noncountry voters nominate her.
Unterberger: It did put the squeeze on them a little bit. While pop fans — and the Beyhive in particular — are more than familiar with the narratives around Beyoncé and her history of AOTY snubbery, members of the Recording Academy are more likely to get the message when one of the biggest recording artists in history publicly calls them out over it. But I don’t know if it’ll be enough to get Cowboy Carter over the top.
Beyoncé
Mason Poole
Some of the discourse surrounding Cowboy Carter upon its release had to do with whether this really was Beyoncé’s “country album” in the first place. How is the album likely to be treated categorywise, and should we expect the Nashville/country community to show its support on the ballot?
Grein: When the album was released, Beyoncé said, “This ain’t a Country album. This is a ‘Beyoncé’ album.” There probably will be discussion in the screening committee room about which genre album category it should compete in — best country album or best pop vocal album. There was discussion about whether her last album, Renaissance, should be slotted in best pop vocal album or best dance/electronic album. It was classified as dance/electronic and won. I suspect the academy will again follow Beyoncé’s wishes — whatever they may be — in making that call.
It’s not a good sign that the CMA passed over Cowboy Carter in its recently announced nominations, but it’s not necessarily fatal, either. The Chicks’ Taking the Long Way and its single “Not Ready To Make Nice” were passed over for CMA nods in 2006, but went on to win Grammys for album, record and song of the year, as well as two country-specific awards. And even if the Nashville/country community is mixed on Bey’s album, she can garner enough support from other sectors of the academy to win album of the year.
Mitchell: Can Beyoncé earn her fifth album of the year nomination as well as a ninth record of the year nod — a category she’s also never won — and fifth song of the year nomination? Yes, given that these are among the six general-field categories in which all eligible members can vote. But if that comes to pass, can she finally win the coveted album of the year? The optimist in me hopes so, considering Cowboy Carter’s commercial success — it was Beyoncé’s eighth Billboard 200 No. 1 — and the chart inroads it made — she’s the first Black woman to lead Top Country Albums. But what are supposed to truly count are Beyoncé’s artistic and cultural accomplishments — and that’s when the cynical realist in me says, “Hold on.” The album scored zero nominations for the upcoming CMA Awards. And there’s also past history: The academy’s country committee rejected Bey’s “Daddy Lessons” in 2016. It’s not a slam dunk that she will earn nods in the country categories. Bey’s team might even be considering submissions in the Americana categories. Despite concerted efforts in Nashville to level the country playing field, it remains an uphill push for women artists, especially women of color.
Newman: Beyoncé receiving no CMA Award nominations in some ways gives the country community permission to continue to ignore her work in country categories. Plus, given that voters are only allowed to vote in three fields, most noncountry voters aren’t going to spend a vote for her in the country categories. However, plenty of country voters are upset she was not nominated for any CMAs and very well may put her forward. Beyoncé herself said this was not a country album — but whether it’s nominated for best country album feels like it could go either way. Still, Cowboy Carter tracks like “Texas Hold ’Em” or her remake of Dolly Parton’s “Jolene” have better shots at getting country nominations than the album itself.
Unterberger: If the CMA Awards are any indication, Bey might be in a little bit of trouble there. She didn’t receive a single nomination for this year’s awards, while Post Malone, another pop star interloper doing country this year — but one who promoted the set heavily in Nashville and recorded it with many of its biggest stars — secured four, which sent a pretty loud message about the embrace, or lack thereof, of Cowboy Carter in Music Row. I don’t necessarily see that message as racially motivated, but I think the country community has always been very insular and self-celebratory, and when an outsider comes along insistent on doing country their own way, without specifically enlisting the community’s active participation and support, they are quickly othered and often ultimately ignored. I wouldn’t be surprised if Zach Bryan gets shut out in the country categories this year, despite his consistent genre success, for similar reasons.
Cowboy Carter’s commercial performance and critical reception weren’t entirely parallel. How could both affect its nomination chances?
Grein: It did well enough both critically and commercially to be nominated. The album topped the Billboard 200 for two weeks and spawned three top 10 hits on the Hot 100 — the most from any of her albums since I Am… Sasha Fierce, which spawned four. If Cowboy Carter isn’t nominated, it won’t be because it didn’t do well enough.
Mitchell: Commercial performance isn’t supposed to be the main criteria for the peer-voted Grammys. And neither is critical reception, even though both undoubtedly factor somewhat in voter decisions. Cowboy Carter outpaced Renaissance commercially, 407,000 vs. 332,000 equivalent album units, according to Luminate, during their respective biggest streaming weeks. But those doing the streaming aren’t necessarily doing the voting. While some country die-hards didn’t heartily welcome her stepping across the aisle, Cowboy Carter garnered praise like Renaissance and Lemonade before it. Those albums won Grammys in the dance and R&B fields, but none of their general-field nominations — including album of the year. Perhaps the tides will shift perceptibly this year in the wake of the academy recently inviting more than 3,000 music professionals — many of them young, women and/or people of color — to become voting members.
Newman: In recent years, Grammy voters have leaned into commercial albums more than they used to, even though these are awards for artistic merit, not commercial success. That may hurt Cowboy Carter, which got off to a strong commercial start — topping the Billboard 200, as well as Billboard’s Top Country Albums and Americana/Folk Albums charts — before dropping off quickly. Still, Cowboy Carter is seen as a culturally significant album and one that is an important, yet very palatable, lesson about the essential role of Black artists in country music’s history — which may carry some weight among voters.
Unterberger: They might not have been exactly parallel, but I think they were close enough. Cowboy Carter debuted at No. 1 with the year’s biggest non-Taylor Swift first week, and it generated a legitimate No. 1 hit in the culture-capturing “Texas Hold ’Em.” Neither had quite the commercial longevity her fans and supporters might’ve hoped for — “Texas Hold ’Em” fell off the Hot 100 after 20 weeks, and Cowboy Carter failed to generate a real second hit and is currently ranking in the lower half of the Billboard 200 — but both were successful enough that I don’t think any voter could look at Cowboy Carter and go, “Yeah, sure, it got good reviews, but did anyone actually listen to it?” It’s still one of the year’s major pop releases by any measure.
Cowboy Carter isn’t the only foray into country by an ostensibly “noncountry” artist eligible for big Grammy wins this year — there’s also Post Malone’s F-1 Trillion. Are Post and Bey likely to get the kind of Big Four attention that has eluded core country artists in recent years — and who are the artists who could get the same kind of consideration this year?
Grein: I’d be shocked if Beyoncé wasn’t up for album of the year. Post also has a very good chance at a nod. He’s been nominated three times in the category, and F-1 Trillion was a very successful departure for him. The country community appreciated that he put in the time to get to know them and their ways. The academy has been aggressive in recent years about expanding and diversifying its membership, but it hasn’t put that same energy into expanding its Nashville membership. That reflects in the voting. The last country album to be nominated for album of the year was Kacey Musgraves’ Golden Hour six years ago, which won. As it happens, Musgraves is vying for an album of the year nod again with this year’s Deeper Well. Chris Stapleton, who was nominated in 2015 for Traveller, could also be nominated this year with Higher. Lainey Wilson — the reigning Grammy winner for best country album, for her Bell Bottom Country — is another possibility, for Whirlwind. But that would make five country albums in the mix. We’ve never had more than one country album nominated in any one year. They’re not all going to make it.
Mitchell: It will be interesting to see how Post — a fellow country outlier who partnered with Beyoncé on Cowboy Carter’s “Levii’s Jeans” — fares in the Grammy derby. Judging by the reception and success he’s lassoed with several F-1 Trillion singles, including “I Had Some Help” with country superstar Morgan Wallen, Post has made a smooth transition into this new genre. So it’s not far-fetched that he’ll be competing against Beyoncé and Swift, with whom he partnered on her hit “Fortnight,” in the album, song and record of the year categories that have eluded core country artists. And Wallen could possibly earn another nod and his first Grammy win with “I Had Some Help.” As the genre continues to enjoy its mainstream renaissance, perhaps Wilson, Stapleton and other country stars will find themselves breaking out of the genre-specific corral and charging into the big show.
Newman: F-1 Trillion is a lock for a best country album contender, as is Stapleton’s Higher, and both could land in the final eight for the all-genre album of the year category, even though mainstream voters tend to ignore country. Cowboy Carter’s fate feels a bit fuzzy only because Bey, who has been nominated in this category four times before, faces such strong competition from the likes of Carpenter, Swift, Eilish, Roan and Grande.
Unterberger: I would expect to see both Beyoncé and Post scattered across the major categories — though Post may be hurt a little by his set’s signature hit, “I Had Some Help,” being a collaboration with Morgan Wallen, whose recent history of being ignored by the Grammys indicates his presence still makes the Recording Academy a little squeamish. Aside from them, Zach Bryan’s new The Great American Bar Scene didn’t quite get the attention last year’s self-titled set did, but its “Pink Skies” single has done very well and could be a fringe song of the year contender. If the academy is still willing to treat Megan Moroney as a new artist, she could certainly be a nominee for best new artist. And while he might be a long shot, I’m holding out hope that Luke Combs can parlay the Grammy attention he got last year for his “Fast Car” performance — alongside original artist Tracy Chapman — into a song of the year nod for the thunderous “Ain’t No Love in Oklahoma” from the highly successful Twisters: The Album.
This story appears in the Oct. 5, 2024, issue of Billboard.
After the breakthrough year she has had, Sabrina Carpenter is likely to contend in multiple categories when Grammy nominations are announced Nov. 8. Her latest studio project, Short n’ Sweet, is considered a shoo-in for a best pop vocal album nod and could potentially be up for album of the year. And she could even land a nomination for best new artist — despite Short n’ Sweet being her sixth full-length.
How can an artist who has released six albums be in the conversation for best new artist? Because, while the Grammys set a minimum number of releases an artist must have to qualify in this category (five singles/tracks or one album), there is no maximum. Instead, the Grammys’ rules and guidelines booklet says nominations for the honor hinge on when “the artist had attained a breakthrough or prominence” — and it delegates that determination to a screening committee.
So Carpenter’s potential nomination comes down to whether the screening committee thinks she had achieved prominence as of Sept. 15, 2023, the last day of the previous eligibility year. At that point, the highest she had ever climbed on the Billboard Hot 100 was a decidedly decaf No. 48, for “Skin” in February 2021. She performed on the MTV Video Music Awards’ preshow on Sept. 12, 2023. (This year, by contrast, her medley of three hits that had each reached the top three on the Hot 100 was a highlight of the main show.)
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Megan Moroney is another not-quite-so-new artist whom the screening committee will likely discuss at length. She had a No. 30 hit on the Hot 100 in May 2023 with “Tennessee Orange,” and her popularity has continued to build since: In May 2024, she won new female artist of the year at the Academy of Country Music Awards.
Other top contenders in the category this year, including Chappell Roan, Benson Boone, Shaboozey, Teddy Swims, Sexyy Red and Reneé Rapp, more clearly fit the best new artist criteria the Grammys outline.
The rules in this category have changed over the years as the Recording Academy has struggled to strike just the right balance: not too strict, not too lenient. In the past, the academy has sometimes disqualified artists for reasons that may now seem petty; take Whitney Houston, who had recorded a couple of duets prior to releasing her debut album and was therefore deemed ineligible, or singer-songwriter Richard Marx, who had contributed a song to a soundtrack. Other times, the academy has leaned too far in the other direction. Robert Goulet won in 1963, two years after he became a star in the Broadway musical Camelot. When Alessia Cara claimed the prize in 2018, it was nearly two years after her ballad “Here” hit the top five on the Hot 100.
Three past winners for best new artist — Crosby, Stills & Nash (who won in 1970), Jody Watley (1988) and Lauryn Hill (1999) — wouldn’t be eligible under today’s rules. David Crosby, Stephen Stills and Graham Nash were all already known for their work in previous groups, as were Watley (in Shalamar) and Hill (Fugees).
Perhaps the academy should have just named the award “best new or developing artist” or “best breakthrough artist” to skirt the issue of whether these talents were truly new, but given the marquee award’s notoriety, such a change is now unlikely. Voters are probably stuck with best new artist — along with the yearly debates over who should and shouldn’t qualify for it.
And if Carpenter isn’t just nominated but steps onto the stage on Grammy night to accept the award, well, it won’t be without precedent. In 2001, Shelby Lynne won the accolade — precisely six albums into her career.
This story appears in the Oct. 5, 2024, issue of Billboard.
How do you think my life has been these past few months?” Shaboozey asks with a wry smile.
The 29-year-old multihyphenate artist — one of 2024’s biggest breakout acts — has twisted my question and flipped it back on me, his measured poker face masking the tornado of emotions he’s feeling. There’s no hiding that he’s tired; we’re speaking the day after September’s MTV Video Music Awards, where he snagged two nods (including best new artist), and its star-studded afterparty, where he mingled with the likes of Taylor Swift and Sabrina Carpenter. Some hours later, he went to Brooklyn for his Billboard cover shoot, soundtracked by Zach Bryan and Chris Stapleton. Now we’re grabbing lunch in a hotel restaurant, where Shaboozey has finally settled down with a half-dozen Prince Edward Island oysters and some fries.
The VMAs were just the latest marquee moment in a year full of the kind of highlights most artists dream of achieving over their entire careers. A year in which his appearances on Beyoncé’s culture-shifting Cowboy Carter (on “Spaghettii” and “Sweet * Honey * Buckiin’ ”) were just the beginning of his string of feats. A year when Shaboozey went from a supporting stint on a Jessie Murph tour to his own headlining North American tour. A year when his own “A Bar Song (Tipsy)” notched a historic 12 weeks atop the Billboard Hot 100. And a year that could still get even bigger if “A Bar Song” gets likely-looking Grammy nominations for record and song of the year; or if the album it’s on, the Billboard chart-topping Where I’ve Been, Isn’t Where I’m Going, gets album of the year and best country album nods; or if Shaboozey himself contends for best new artist.
At his core, Shaboozey (or Boozey, to his friends) exudes the calm cool of a rebel who always knew his outside-the-lines plan would lead him to glory. Still, America’s favorite new cowboy admits that he doesn’t always “feel prepared for this stuff. You just kind of get thrown in it.”
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With “A Bar Song” — which has racked up over 771 million official on-demand U.S. streams, according to Luminate — Shaboozey became the first bona fide Black outlaw country star, a status he has been working toward achieving for a decade. The son of Nigerian immigrants, the artist born Collins Obinna Chibueze grew up just outside Woodbridge, Va., the second of four children. Though he spent two years at boarding school in Nigeria, Shaboozey spent most of his childhood in Virginia, including his high school years, when his football coach’s misspelling of his surname evolved into his nickname and now-stage name.
“It could be a little confusing at times,” he says of growing up Nigerian American in Woodbridge, a Washington, D.C., exurb that was markedly more rural in his youth than it is today. “Hearing your name [mispronounced] during attendance was always a thing; you felt like you had to make it easier for everyone else to understand.” Most Black children of immigrants know such experiences (microaggressions, really) well, and some are also familiar with another phenomenon that marked Shaboozey’s childhood: the endless words of support from parents who understood the importance of reminding their children of their power in a society actively trying to strip them of it. “If I’m going to do anything,” Shaboozey — whose surname means “God is king” in Igbo — pledges today, “I’m going to make sure I’m damn good at it.”
Vintage t-shirt, Wales Bonner pants.
Eric Ryan Anderson
Growing up in Virginia — the home of all-time greats like Patsy Cline and Missy Elliott — also meant that Shaboozey was always aware of the intersections between diverse music genres and styles. But first and foremost, he rooted himself in his father’s playlists, where he encountered country legends Don Williams and Kenny Rogers. As a kid, “outside of MTV and BET, I wasn’t getting the specific names of the artists my parents played around the house and spoke about,” Shaboozey says. “It was all just music to me.”
He didn’t just latch on to the music his father played — he was also enamored with the aesthetic of his pop’s old photos. “Every time I saw a picture of him, he was always in Wranglers. He always gave ‘young country guy,’ ” Shaboozey recalls. From Wrestlemania to Westerns, American culture and its archetypes are exported to, and emulated in, nearly every corner of the globe. Still, most media about cowboys disproportionately features white men, which can feel incongruous to those who feel connected to cowboy culture’s actually multicultural history — and it’s for those people whom Shaboozey wanted to create a unique soundtrack.
At 19, Shaboozey moved to Los Angeles — his first time truly living beyond Virginia — with the goal of writing scripts, making movies and recording music. Shortly after, in 2014, he scored his first quasi-viral moment with his piano-trap banger “Jeff Gordon.” (Shaboozey is a big NASCAR fan.) Around that time, he was also delving into the catalogs of rock icons like AC/DC and The Rolling Stones, indoctrinating himself into the school of Prince and studying the folk roots of Bob Dylan and John Prine.
“In that [period of] discovery, I found country music to be the thing that resonated with me in a really strong way,” he says. “Me being from Virginia, me loving the style and the way of life and the things they talked about. It all seemed very peaceful. It seemed like I could be real.” Even more importantly, Shaboozey began to realize that Lil Wayne and Rogers could be complementary, not opposing, influences. Finally, he understood: “This is who I am.”
When Shaboozey first tried to launch a country album, the project bricked. Two years before the release of his 2018 debut album, Lady Wrangler, he had joined forces with writer-producer Nevin Sastry for Wrangler — which remains shelved to this day.
Shaboozey and Sastry met in 2016, and their connection was so strong and immediate that within a month, Shaboozey moved into Sastry’s apartment. Before completing the “more rap-adjacent” Lady Wrangler, Shaboozey decided to put Wrangler to the side because “something in my head told me, ‘The world ain’t ready for this,’ ” he says. In a sense, he was right. Lady Wrangler (released on Republic Records) arrived in the aftermath of “Daddy Lessons,” Beyoncé’s first country music foray that was rejected by the Recording Academy’s country music committee for the 2017 Grammys and that she performed with The Chicks at the 50th annual Country Music Association (CMA) Awards, one of the most controversial moments in the event’s history; and a few months before Lil Nas X and Billy Ray Cyrus rewrote the rules of country, pop and hip-hop with 2019’s “Old Town Road.”
“The rap we looked at on TV was always glamorized,” Shaboozey recalls. “That wasn’t the reality for everybody. No matter how much I tried, I couldn’t write music in that world. I found country music could teach people that the little things in life are where the value is. Just having a working truck that you can take your girl in to ride to a cliff and watch the sunset is enough.”
RRL leather jacket, Huey Lewis denim jacket, Wales Bonner pants and shoes.
Eric Ryan Anderson
Sastry and Shaboozey have now collaborated on all three of the star’s full-length projects, but it was 2017’s “Winning Streak,” a woozy trap fantasia gilded in Western aesthetics, that helped Shaboozey land a deal with Republic and release Lady Wrangler. The label dropped Shaboozey following that album’s release (Shaboozey is tight-lipped as to why; Republic did not respond to a request for comment by press time), and soon after, the coronavirus pandemic changed the path of his life. In 2020, Shaboozey met Abas Pauti while playing basketball with mutual friends; after the two got to know each other, Pauti immediately offered to move across the country once Shaboozey told him that Virginia was the place he “needs to be in order to be the artist he wants to be” — a display of commitment that inspired the then-budding star to make Pauti his manager.
They remained in L.A., and by the following year, Shaboozey signed to indie label EMPIRE — which had previously worked with Black country artists like Billboard chart-topper Kane Brown — after a successful pitch from Eric Hurt, vp of A&R publishing, Nashville, at the company. “We understood what he was trying to do and we loved it, but obviously, it wasn’t anything that was out at the moment,” EMPIRE president Tina Davis says of her first impression of Shaboozey and his music. “It’s a feeling you get when artists on a [certain] level come into your presence. It’s kind of like the air goes out of the room. His presence was so full and prominent, I knew he was going to go somewhere.”
Standing at around 6 feet 4 with broad shoulders and lengthy wicks, Shaboozey is a dark-skinned Black man who wears his racial identity with pride. He’s a magnetic presence in any room he enters, though not in a domineering way. But his often stoic face can conceal the “manic, creative energy,” as Sastry puts it, that lies behind it — which he harnessed to finesse his sound and style going into his second and third albums.
On Cowboys Live Forever, Shaboozey joined forces with rising producer Sean Cook (one of the talents behind Paul Russell’s “Lil Boo Thang”), with whom he wrote three songs in three days. “In the studio, he likes to ride on music,” explains Cook, who later co-produced “A Bar Song.” “Sometimes he’ll get on the mic and I’ll loop the guitar, and he’ll freestyle melodies and conceptualize lyrics. Other times, he’ll sit in the booth and write the song as he goes; on the newest album, he actually brought in some guitar ideas himself.” With Cowboys Live Forever, Shaboozey intensified his country bent and enhanced his narrative-driven, cinematic soundscapes that straddle hip-hop and Americana-steeped country.
That genre-agnostic approach culminated with “A Bar Song (Tipsy),” 2024’s longest-running Hot 100 No. 1. Written and recorded in November 2023, near the end of the Where I’ve Been sessions, “A Bar Song” — which interpolates J-Kwon’s 2004 smash, “Tipsy,” and was borne out of Shaboozey’s desire to flip an aughts song — didn’t even need a final mix for those who heard it to recognize it as a hit. Pauti, who was in the studio the night Shaboozey recorded the song, immediately texted Jared Cotter, a Range Music partner who joined Team Shaboozey as co-manager in 2022: “We got one.”
For her part, EMPIRE’s Davis was so instantly enthralled by the track that she shifted her attention from getting the album to the finish line to clearing the “Tipsy” interpolation. J-Kwon, whose “Tipsy” reached No. 2 on the Hot 100, was so thrilled with Shaboozey’s country flip of his track that “he was listening to the record for three weeks straight, not clearing it because he thought the song was already out,” as Shaboozey tells it with a glimmer of childlike glee in his eye. Once J-Kwon eventually cleared the track, it primed the path for “A Bar Song” to become the first song by a Black man to simultaneously top Hot Country Songs and Country Airplay — and the longest-running No. 1 debut country single since Carrie Underwood’s “Jesus, Take the Wheel” in 2006.
Although “A Bar Song” dropped after Shaboozey’s dual appearances on Beyoncé’s historic Cowboy Carter, the whistling track was instrumental in helping him secure those coveted features. When Shaboozey performed the then-unreleased song at Range Showcase Night at Winston House in Venice, Calif., in early 2024, the crowd loved it so much that he played it again. According to Cotter and Pauti, in that crowd was one of Beyoncé’s A&R executives, Ricky Lawson, who instantly knew Shaboozey would be perfect for the record Beyoncé was then working on. Shaboozey says he was initially invited only to write on Cowboy Carter; then, Beyoncé asked him to record some verses, one of which included his freestyled outro on “Spaghettii” (with Linda Martell, which peaked at No. 31 on the Hot 100), and he appeared as well on “Sweet * Honey * Buckiin’ ” (No. 61).
The “Beyoncé bump,” as Cotter calls it, spurred Shaboozey’s team to advance the release date of “A Bar Song” a couple of weeks to April 12. “In this world of virality and quick hits, we wanted to be closer [to Cowboy Carter’s release] and be able to capitalize [on the exposure] with what we thought was a hit,” Cotter says. Early in its gargantuan run, “A Bar Song” usurped Beyoncé’s “Texas Hold ’Em” atop Hot Country Songs, making the collaborators the first Black artists to earn back-to-back No. 1s in the chart’s nearly 70-year history.
“It just feels great to see a true talent like Shaboozey win,” a representative from Beyoncé’s Parkwood Entertainment tells Billboard. “He has a clear sense of the artist he always was, and now the world knows it. To see him dominate the country space is a win for all those Black artists who have been authentically honing their craft for a long time now.”
Gucci sweater, Helmut Lang archive top, Levi’s jeans, Birkenstock shoes.
Eric Ryan Anderson
As “A Bar Song” came to dominate the summer, it continued to help Shaboozey notch major milestones. When he played the BET Awards for the first time in June, J-Kwon joined him for a whimsical, saloon-set mashup of “A Bar Song” and “Tipsy.”
“Traditionally, I feel like country music wasn’t really accepted in that space as much,” says Shaboozey, who became just the second Black male solo country artist to play the BET Awards (after Brown in 2020). “I even felt — whether that’s my own insecurity or [self-judgment] — ‘Is this thing really connecting with people?’ as I’m performing the song. That’s my biggest fear… when I’m feeling out of place in this space. But that’s what I want to do with my music: be disruptive and show people that music is progressing.”
Shaboozey and J-Kwon’s performance was well-received — including by rappers such as Skilla Baby, French Montana and Quavo, all of whom gave him words of support at the show or hit him up in the days following. “I love hip-hop; I’m a part of their community, too,” Shaboozey reiterates — and he’s right.
Shaboozey is as country as he is hip-hop, as evidenced by the featured artists he tapped for Where I’ve Been. While Texas country-rocker Paul Cauthen helps bring the house down on “Last of My Kind” — ESPN’s new Atlantic Coast Conference college football anthem — Dallas rapper BigXthaPlug appears on the fiery hip-hop party track “Drink Don’t Need No Mix.” But while Shaboozey could promote songs from this album that don’t cater to country audiences, he doesn’t currently plan to. “Shaboozey is a country artist — that’s what he’s passionate about,” Cotter stresses. “What we’re seeing across all genres is artists don’t need to be in one box. Shaboozey is the first one that’s genuinely both in hip-hop and country music; he can rap as well as he can sing. We’re definitely going to promote that because it’s who he is. It’s not a new thing that we’re trying.”
“[Shaboozey] is a little bit of everything,” Davis adds. “That’s what separates him from everyone else. I think Taylor Swift shows that you don’t have to stick with one genre — you can try them all and push them all.”
Vintage t-shirt, Huey Lewis denim jacket, Wales Bonner pants and shoes.
Eric Ryan Anderson
But Nashville and its leading industry players have not been so uniformly open-minded regarding Shaboozey’s generally genreless approach, or his appearance. “They kept wondering if other songs were country on his album or if it was just going to be one song and then all of a sudden, he’s a street thug,” Davis recalls. “I think it’s both [his sound and appearance]. Obviously, if you looked at him walking by and he didn’t have a belt buckle and cowboy boots, you’d swear he was doing something different. I think it’s just the stereotype of what people see, but having those conversations and sharing the whole album made things a little bit easier.” While Shaboozey is acutely aware that he’s “definitely a new artist in [the country] space,” he says he now feels embraced by Nashville — and vows that his “next project is going to be even more country, even more dialed in.”
And Shaboozey has made inroads with the country establishment, including at a pair of country music awards shows. He scored 12 nods at the People’s Choice Country Awards and two nominations — new artist and single of the year — at the CMA Awards. At the latter ceremony, Shaboozey is just one of three Black performers to be nominated, alongside Michael Trotter Jr. and Tanya Trotter of The War and Treaty. “There’s a weight that comes with it,” Shaboozey acknowledges, adding that Michael personally called to congratulate him — and also to recognize that “Man, it’s just us.” (Significantly, Beyoncé and Cowboy Carter didn’t receive any CMA nominations. “All I know is that she made a great body of work and I know she’s proud of that,” Shaboozey says of the snubs.)
The crossover success of “A Bar Song” has conjured comparisons to “Old Town Road,” another country-rap joint that ruffled more than a few feathers back in 2019 — and Shaboozey has found kinship with Lil Nas X. “That’s the homie,” says Shaboozey, who connected with Lil Nas at the previous night’s VMAs. “We haven’t had deep conversations, but I can tell what’s happening to me now is probably very similar to what he experienced.”
For Shaboozey, the VMAs were a “fishbowl” experience, where he was aware of outsiders looking at Lil Nas and him, waiting for the two to interact and acknowledge how their stories intersect. “It’s like everyone is like, ‘Do they know?’ ” he quips. And while the VMAs are technically genre-agnostic, Shaboozey did feel a bit of a disconnect with the audience. “Love the VMAs, but sometimes it felt like they weren’t there for me, to be honest,” he says with a droll chuckle, noting how some audience members seemed almost embarrassed to cheer for him after screaming for more top 40-facing pop stars. “But there were more Black folks and people working the event that were showing me love, and that’s what it’s about.”
Givenchy sweater, Helmut Lang archive top, Object From Nothing jeans, Birkenstock shoes, Cartier, Sydney Evan, and Spinelli Kilcollin jewelry.
Eric Ryan Anderson
He knows, however, that these awards shows are all a prelude to February’s Grammys. In addition to best new artist and record and song of the year for “A Bar Song,” Shaboozey will likely contend for best country song and best country solo performance. Should he take home a trophy in the country field, he would become just the fifth Black act to do so, joining Charley Pride, The Pointer Sisters, Aaron Neville and Darius Rucker, who tells Billboard, “We’re fortunate to have Shaboozey in country music.” Shaboozey’s team confirms that it will submit Where I’m From and its songs in the country field, and the campaign includes stops at “the right looks,” according to Pauti, including The Late Show With Stephen Colbert (where he recently performed his new single, “Highway”), a sit-down interview with Gayle King, an intimate L.A. showcase and meeting Recording Academy CEO Harvey Mason Jr.
“I think it’s something for me to bring home to everybody,” Shaboozey muses about his potential first Grammy wins. “This is the peak of the mountain as far as recognition comes. This is a long-standing ceremony, it’s history and tradition, and hopefully we’re able to take it home. That childhood fear of never winning anything is still there. It would mean the world to win one of these things, but if not, the year we had was crazy. If not now, it’ll come. We in the club now.”
“The Grammys are always going to matter to me,” says EMPIRE founder Ghazi, whose commitment to a genreless future brought him out to Nashville years before he crossed paths with Shaboozey. “From being a 14-year-old making my first records to now being a seasoned executive, I never lost sight of that journey, and the Grammys never [lose their] luster.”
As Shaboozey picks at his final few French fries, I take in the man sitting across the table from me, who, though he’s currently relaxed in the booth of a Brooklyn eatery, has more than a little of a classic gunslinger’s gleam in his eyes. When he picks up his final oyster, it feels nothing short of poetic. A few years ago, it would have been borderline unimaginable to see someone like him at the zenith of country music, yet here he is — reshaping signifiers of so-called authenticity and injecting them with the street-smart swagger of the contemporary hip-hop gangster. A distinctly 21st-century manifestation of the spirit of Marty Robbins, channeled through a voice and persona equally steeped in Stanley Kubrick, Garth Brooks and Juvenile, Shaboozey is a lone star — a true outlaw who has effectively rewritten the rules of a land that’s actually his to reclaim.
And like any genuine outlaw, he never breaks eye contact while making plain his message: “I’m just making music I love,” Shaboozey says. “It’s cool being recognized, but I’m making music for a group of people that are usually underrepresented. I’m going to keep doing that. It’s good to be that guy — those are the people who are remembered.”
This story appears in the Oct. 5, 2024, issue of Billboard.
When Miley Cyrus’ “Flowers” debuted in January 2023, it topped the Billboard Hot 100 — and remained there for eight weeks. The album it introduced, Endless Summer Vacation (her eighth full-length and first on Columbia Records), went on to hit No. 3 on the Billboard 200. And a year later, the single and album both remain forces: At the upcoming Grammys, Cyrus (who has yet to win one) has six nominations, including song and record of the year nods for “Flowers” and an album of the year nod for Endless Summer Vacation.
Many of her closest album collaborators spoke to Billboard about how they came to take this creative trip with her — and why her Grammy recognition is long overdue.
All Aboard!
Mike WiLL Made-It, writer-producer: Since we’ve made so many hits over the years, Miley approached me and said she wanted me involved — she felt like this was going to be her best work yet. She has already explored so many different sounds, and she’s really on her songwriting. It’s always dope to work with her because she’s constantly pushing the envelope.
Michael Pollack, writer-producer: Miley and I had done a few writing sessions in 2021 with no real mention of an album. It wasn’t until we got back in the studio in January of 2022 that the momentum seemed to pick up and I started to notice Miley assembling Endless Summer Vacation.
Tyler Johnson, writer-producer: I think it was just part of being in the system after working on the Harry [Styles album Harry’s House]. And Miley’s team and our team — myself and Kid Harpoon’s teams — wanted to make it happen. We got together for a week at NightBird Studios [in Los Angeles] and wrote the song “Wildcard” and started our relationship with Miley. Six months later, after she heard some music that we had been working on with Kevin Abstract, she came over to do a potential feature on one of the songs.
Kid Harpoon, writer-producer: I’ve always been a fan. I just fanboy when she’s singing. When we [reconnected], she had some songs she liked but she didn’t have a production direction on them. The big thing for her was, “I want to make an album I’m proud of.”
Tobias Jesso Jr., writer: I ran into [Columbia CEO] Ron Perry at Adele [One Night Only] at Griffith [Observatory in L.A.]. He was like, “Hey, I’d really like to get you involved in this Miley thing.” In this particular session, I knew why Ron wanted me there: He wanted me to write a song on the piano with Miley. As soon as all the writers were there — Mike WiLL Made-It, Bibi Bourelly and me and Miley — I was like, “Why don’t we go to the piano and just try some stuff?” I think within 30 minutes, “Thousand Miles” was written.
Tobias Jesso Jr.
Justin Chung
Tyler Johnson
Cedrick Jones
Greg Kurstin, writer-producer: Ron Perry and [Miley’s co-manager] Jonathan Daniel both reached out to me about Miley. We initially got together to write songs and “Jaded” came out of one of our sessions with [writer] Sarah Aarons. We spent a lot of time at my studio. Miley is great to work with because she has a clear vision of what she wants and she doesn’t stop until she gets it. She’s also a lot of fun.
Caitlyn Smith, writer: Since Miley cut our song “High” on her 2020 Plastic Hearts record, she and my co-writer, Jenn Decilveo, had been texting about the three of us getting together and writing a bit for her next record. It was a last-minute “Want to write this week?” in April of last year that led to a day in the studio.
Jenn Decilveo, writer: [Miley] sent me this idea, and then we got together with my friend BJ [Burton] and Caitlyn, and that was the start of “Island.” I think it was at Larrabee in the Valley [in L.A.] — 1-2-3 done. She’s such an incredible songwriter and had so much input melodically, lyrically, productionwise. She was involved in every aspect.
Maxx Morando, writer-producer: We were just hanging out, and I was working on stuff and she was working on stuff, and she heard the instrumental version of “Handstand” and was like, “Oh, I have an idea for the vocal.” I made [it] during COVID-19 — and I don’t even smoke that much weed, but I think I was really high when I made it.
Gregory “Aldae” Hein, writer: [Columbia Records head of A&R Rani Hancock] was a cheerleader for Miley to work with me. Ron Perry FaceTimed me and was like, “Hey, we’re going to bring you in with Miley. This is what we want from you.” I went in with her and it was just instant chemistry. The first day we ever worked [together], we wrote “Used To Be Young” in less than an hour.
Mike WiLL Made-It
Cam Kirk
Michael Pollack
Nesrin Danan
Stopping To Smell The “Flowers”
Pollack: “Flowers” was written in January of 2022 during a week of sessions at Sunset Sound [in L.A.]. The song came together organically, being written in its entirety at the piano. Initially the idea was slower and sadder, but both Greg [Hein] and Miley had the vision to make the song positive and free-spirited. We demo’d the song on Rhodes [piano] and left thinking it was a ballad — or at least I did. Almost immediately after, I remember being told, “ ‘Flowers’ is going to be the first single and it’s going to be produced out as an uptempo.”
Hein: Miley randomly texted us almost a year later, like, “Hey, just so you guys know, you have my first single.” Then she invited me to the music video shoot and I saw the scene where she walks up in the gold dress and I was like, “Oh, this is going to be a thing.”
Johnson: Ron Perry was really leading the charge of making sure “Flowers” and “Used To Be Young” were right. Those songs were definitely the priority, especially “Flowers.” But while we were working on that, we were doing other records, and it was actually [album track] “Rose Colored Lenses” that helped us gel.
Kid Harpoon: “Rose Colored Lenses” isn’t necessarily anything single-y, but we just loved it. Those songs are the soul of the record. “Rose Colored” was always the one that felt like the touchstone, but making sure that “Flowers” did its job in relation to that was important.
Johnson: It’s important for artists like Miley to have a level of autobiographical texture to their songs. Then you mix that with something people can move to, that feels new and retro at the same time, and it’s a really powerful cocktail.
Hein: It all comes down to, “I can love me better than you can.” That’s the all-encompassing lyric to me. I was in a city just now called Siguatepeque in Honduras and I was driving to meet a priest for my wedding coming up and there was no music playing in this city but “Flowers.” That one’s reach is just crazy.
Maxx Morando
Eva Pentel
Kid Harpoon
Josiah Van Dien
Vacation Scrapbook
Smith: Miley arrived at the studio wanting to write this idea called “Island.” She talked to us about how being in the spotlight since she was a kid has put her on a bit of an island from the rest of the world and how it’s beautiful but, at times, can be really lonely. I’m obsessed with the hook: “Am I stranded on an island or have I landed in paradise?”
Decilveo: I love that line, which is one she wrote, which I think sums it up. Being uber successful, uber everything — is it paradise, or are you stranded alone? Not being able to go out because you’re so famous and you can’t go to Trader Joe’s because people won’t let you walk down the aisles like a normal person.
Smith: Also, Miley’s mom came by for a bit that day, and she had told us about this “Smoke ’Em If Ya Got ’Em” hat that she had bought. Later that day, we thought it would be a great line to put in the song.
Jesso: I love [on “Thousand Miles”] how country she gets on “Pick up the phone and I call back home, but all I get is a dial tone. And instead of hangin’ up, I hang my head.” It was really cool to see Mike WiLL Made-It be part of that too, because it’s not something you imagine, but he was so into it.
Mike WiLL Made-It: Miley took the song and switched the direction. I was already married to what we made but she took it to Grammy collaboration level. She got Brandi [Carlile] on the song and that was the piece that was missing. That’s how we ended up with the banger “Thousand Miles” we hear today before every Delta flight.
Morando: For “Violet Chemistry,” [Miley] was like, “Do you think you could add some sauce into this song and spice it up?” [My friend Max Taylor-Sheppard and I] thought, “What if we did some Erykah Badu bridge with a stinky bassline and something crazy?” It happened in maybe 15 minutes. We like the idea of throwing a wrench in something — a tasteful wrench.
Kid Harpoon: They’re very similar, Miley and Harry [Styles]. They’re giant pop icons, but their process is like an indie kid that just wants to have fun and doesn’t really give a sh-t about all the pop stuff. They just want to make something creative, so for those kinds of brains, going in and trying to write a pop hit is going to completely destroy all their fun. Me and Tyler [engineered] an environment in the studio where you can just do whatever the f–k you want.
Jesso: Even if you had a day session with Miley, it wouldn’t feel like a day session because she gets real so quick. She has just been so exposed in her life that she’s like, “What have I got to lose?” That’s a very fertile place for creativity to live. You feel a jolt of this creative energy from her, almost at all times. It’s sporadic and it’s crazy and it’s wild — but it’s the best kind.
Jennifer Decilveo
Brantley Gutierrez
Greg Kurstin photographed on November 28, 2022 in Los Angeles.
Austin Hargrave
Destination: Grammys
Smith: She seems to have arrived at a place in her life and her career where she doesn’t want to chase but simply create from the heart. I remember her talking about how even though she was successful and had reached this place and level in her career, it still felt like a treadmill, and she still felt like she was always “chasing the carrot.” She seems to have entered a season of life where she has found some peace and clarity. I think it shows in this record.
Pollack: Over the years we’ve seen so many sides to Miley and her music. Endless Summer Vacation is a representation of what all those elements look like when they come together.
Morando: This has been a long time coming for her. Endless Summer Vacation is a fantastic album; on top of that you have her whole career and everything that she has done before. Now [she’s] at this pinnacle.
Hein: It’s her most mature body of work.
Mike WiLL Made-It: This is the year where she wins album of the year after all the growth and hard work. This album, she found and unlocked another sound, that poster-girl Miley sound that no one can replicate.
Caitlyn Smith
Robert Chavers
Gregory “Aldae” Hein
Sylvain Photos
Jesso: [2013’s] Bangerz was robbed. The Grammys need prison for Bangerz not being nominated for album of the year. Aside from that, I think it’s time for her to get what’s due.
Kid Harpoon: I still love Bangerz. It’s a classic. The thing I’ve always felt with Miley is that everyone wants Miley to win. She represents that part of everyone who doesn’t give a f–k and just wants to enjoy their life. I think this is a culmination of years and years of just being an absolute boss. People think, “Oh, someone writes Miley’s songs,” or “someone tells her where to stand, someone does this, and the record label says this,” but it’s not like that, and it’s a narrative that I just don’t think is helpful. And someone like Taylor [Swift], she’s helped change that narrative. That’s why I’m proud of Miley, because the Grammys will mean more, in a way, [now]. [A Grammy win is] recognition by your creative peers that you created this, and she really did.
Johnson: Without the Grammy, people are [still] singing the song. People are living their lives to this music. That’s the point of it. Grammys are a reflection of that already achieved milestone. We’ve already won — this would just be a bonus.
This story will appear in the Jan. 27, 2024, issue of Billboard.
When 9-year-old Coco Jones was first trying to break into the entertainment world — auditioning and sitting in business meetings with strange executives — her mother would sometimes give her a secret signal.
“If my mom grabbed her earring, that meant, ‘You need to sing.’ And I’d sing,” Jones recalls with a laugh. “I spent a lot of time perfecting the a cappella.”
That early confidence-building lesson has served Jones well. At 12, she embarked on the path to tween stardom with roles on Disney Channel shows and films like So Random! and Let It Shine; more recently, she won the role of Hilary Banks on Peacock’s Fresh Prince reboot, Bel-Air. And now, it has helped her become one of R&B’s most promising rising stars, signed to High Standardz/Def Jam Recordings. “She’s one of the hardest-working artists that I’ve ever worked with,” Def Jam chairman/CEO Tunji Balogun says. “Coco is an artist with the confidence of a veteran but the energy of a newcomer.”
As Jones explains with characteristic conviction on the eve of her 26th birthday, she’s not simply an actress trying out a new side career. “I’m actually a singer who pursued acting at the same time,” she says. “But the acting caught on before the music did. Music has always been my comfort, my purpose — the driving force that has kept me in this industry.”
Powered by her compellingly soulful voice and self-assured moxie, the singer-songwriter had a major breakthrough in 2023. Her RIAA platinum-certified single, “ICU,” has now netted her Grammy Award nominations for best R&B song and best R&B performance — just two of five that Jones will vie for at this year’s event, along with best new artist, best R&B album for What I Didn’t Tell You (Deluxe) and best traditional R&B performance for her collaboration with Babyface, “Simple.”
“It feels surreal,” Jones says of her first-ever nominations. “And to see these other amazing women like [fellow nominees] Victoria Monét, SZA and Janelle Monáe who are paving different lanes for a modern R&B that can be so flexible and genreless … I commend us. But in another way, this feels like confirmation of my journey; that there can’t always be a storm. The weather has to change.”
Coco Jones photographed on January 5, 2024 in New York.
Jai Lennard
Jones began that journey 17 years ago in Lebanon, Tenn., as a kid auditioning and entering talent competitions, singing songs of raw emotion way beyond her years that her mother, Javonda — who, Jones says, studied music in school and did some background singing as well — introduced her to, like Aretha Franklin’s “Chain of Fools.”
In 2011, Jones landed a recurring role on Disney’s musical sketch-comedy series So Random! and the next year, she co-starred in the Disney film Let It Shine. Five Let It Shine tracks she sang on — “What I Said,” “Whodunit” (with Adam Hicks), “Me and You,” “Let It Shine” and “Guardian Angel” (the latter three collaborations with actor-rapper Tyler James Williams) — launched her onto the Billboard charts for the first time in 2012, as all made the Kids Digital Song Sales list.
But Jones wanted to be a singer-songwriter in her own right. And though Hollywood Records released her 2013 EP, Made Of (which reached No. 10 on the Heatseekers Albums chart), the label dropped her the following year. Two more independent EPs followed (2017’s Let Me Check It and 2019’s H.D.W.Y.); in between, Jones continued acting, including in the 2016 film Grandma’s House, the 2018 TV series Five Points and the 2020 film Vampires vs. The Bronx.
By the time she landed those projects, Jones had forgone college, moving to Los Angeles at 17 to further pursue her dream of becoming a singer-songwriter. “That was a key sacrifice: comfort,” Jones says of making the decision. “I didn’t choose the route that was expected and thought things would happen immediately. But it didn’t work out that way. Without a continuous source of income, I was living off my savings as a Disney kid. So [as a young adult] it was getting real. I could only be a young girl following her dreams for so long. But I got to live, make friends, fall in and out of love … be normal — which helped me find my own voice, my sound.”
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In 2020, a major turning point occurred when a fan from her Disney days asked on social media what was up with her career. Jones responded to the query on YouTube, sharing the struggles and second-guessing she had faced as a Black female artist while “opening doors for people to see me as an adult.”
“Instead of internalizing that comment, Coco made a video to give fans and others information and context [about her industry experiences],” Def Jam’s Balogun says. “Then she started doing covers of popular R&B records [Mary J. Blige’s “Real Love,” Brandy’s “Full Moon”] that she posted on TikTok and YouTube that started to reframe conversations about her as an artist. And when she got on Bel-Air, that gave her a new audience who may not have known she does music.”
Jones’ work ethic, focus and determination are what initially impressed Jeremy “J Dot” Jones (no relation) — the founder and CEO of High Standardz, a joint venture with Def Jam — who signed her in summer 2021, before her audition for Bel-Air.
“Before I even got to the music, I saw how professional and on point she was about her vision for what she wanted to do and how she wanted to do it,” J Dot recalls of first meeting Jones. “And then there was the voice, which blew me away. So I felt that with the right plan, the right producers and time to grow in the marketplace, she would have a strong opportunity to stake her claim in the game. Between the loyal Disney fan base, the R&B covers, Bel-Air and seeing how much she has grown artistically from being a child star, I definitely think fans who felt like Coco didn’t get a fair shot early on were ready to see her win.”
With the breakout success of “ICU” from her What I Didn’t Tell You EP, Jones has finally graduated from Disney star to adult singer-songwriter on the rise. “This is who I am offscreen, without a script,” Jones says of the EP’s songs about relationships, love and heartbreak. “These are my own secrets, my own life.”
Coco Jones photographed on January 5, 2024 in New York.
Jai Lennard
The pureness and clarity of Jones’ full-bodied vocals call to mind R&B’s traditional soul roots and its 1990s heyday, but she puts a modern spin of her own on the proceedings. “ICU,” her aching examination of the painful withdrawal and residual feelings after a romantic split, spent four weeks at No. 1 on the Mainstream R&B/Hip-Hop Airplay chart; it also reached No. 6 on Hot R&B Songs and has earned 175.6 million official U.S. streams (through Jan. 4), according to Luminate.
Follow-up single “Double Back,” which samples the SWV hit “Rain,” reached No. 21 on Mainstream R&B/Hip-Hop Airplay. And Jones is on the road to becoming an in-demand collaborator as well: She guested on Brent Faiyaz’s summer 2023 top 10 R&B hit, “Moment of Your Life,” and more recently paired up with ascendant pop singer and fellow actress Reneé Rapp on the remix of Rapp’s “Tummy Hurts.”
“Def Jam and High Standardz wanted to make sure the R&B audience understood, accepted and championed Coco,” says Balogun, whose roster also includes rising R&B stars Muni Long and Fridayy. “We also focused on making sure people saw her perform live [either] on her tour, the Soul Train Awards [or] other shows. The report card in R&B is live performance and what matters to the core base is, ‘Does it sound and feel as good as the album?’ She has been able to live up to that.”
With filming of season three of Bel-Air starting at the end of January, Jones is also working on her debut album, due later this year. But she says fans shouldn’t simply assume it will be part two of the EP.
“That story has been told,” Jones says. “Between this taste of success and being on tour, I’ve learned so much that I can’t be anything that I was. The most raw and authentic version of whatever you’re doing is going to win. You just have to be willing to bare your spirit.”
This story will appear in the Jan. 27, 2024, issue of Billboard.
As two of the music industry’s most in-demand studio engineers, Serban Ghenea and his son Alex Ghenea are accustomed to being grilled about their signature techniques, as if making a hit record is about following some mysterious magic recipe.
The truth, says Serban, 54, is both simpler and a bit more complicated than that. “It always comes down to what the artist is looking for, or the producer, and how to get there. And that means a lot of different things for different artists.”
It’s reasonable enough to think the Gheneas have some secret sauce. With a credit list that spans the mightiest voices in pop past and present — including Taylor Swift, Michael Jackson, Adele, Bruno Mars and Justin Timberlake — and a staggering 19 Grammy Awards, Serban is one of the most prolific engineers in the world.
Alex, 28, has been a rising star ever since he remixed Adam Lambert’s “Better Than I Know Myself” in 2012 at age 15; since then, he has amassed a résumé of blockbuster credits with the likes of Ariana Grande, Khalid, blackbear, P!nk, Katy Perry and Selena Gomez.
These days, the Gheneas — who take on projects independently, though they informally weigh in on each other’s work — both are based at MixStar Studios, a private facility in Virginia Beach, Va., operated by Serban and Grammy-winning engineer John Hanes. Recent MixStar projects include The Rolling Stones’ “Angry” (mixed by Serban) and Halsey and Suga’s “Lilith (Diablo IV Anthem)” (remixed by Alex).
At this year’s Grammys, the two have eight nominations between them — including competing nods (two for Serban, one for Alex) in the new best pop dance recording category. That’s already cause for celebration for the duo, who are characteristically humble when considering the possibility of both father and son taking home trophies. “We’ll figure that out if that happens,” Serban says. “I don’t want to jinx it.”
Alex, you grew up in the studio, watching your dad. Serban, what did you think when he started to express an interest in the work?
Serban Ghenea: From way back in the day, I would check my mixes in the car, listen to what I was working on the day before. It’s part of the process. He was in a car seat, and he’d be sitting there, listening, and asking, “What’s that sound?” And I’d be, “Oh, that’s a triangle.”
And he was interested in music. He played drums; he started playing early. By the time he was 16, I got him Logic and a Mac, just to learn to mess with it. I didn’t expect much, but next thing I know, I come in one day and he’s working on something that sounded familiar.
Alex Ghenea: A Demi Lovato song.
Serban: Yeah, “Skyscraper.” He found an a cappella [recording] online and built a whole new track around it, just with Logic. I was like, “Holy sh-t, what are you doing?” He said, “I’m just playing around.” I said, “Here, listen to these songs and see if you can figure out how they make them and try to re-create it.” And so, he did a remix. I never explained how to do that, and never expected it. We sent it over to Disney —
Alex: It led to an Adam Lambert remix.
Serban: That opened the door for him doing a ton of remixes.
Alex: I think I was about 15 years old.
Did your dad have to explain to you that this wasn’t the typical career trajectory?
Alex: When I was a kid, I remember specifically, he said, “Forget about music; you should go study business or go be a lawyer,” and I actually ended up going to business school and studying marketing and I married a lawyer. So, I kind of took his advice.
Serban: He was on a path of doing remixes, and he was collaborating with a bunch of different people. Then, when COVID-19 happened, he was living in Los Angeles, and he came back [to Virginia Beach] that March and then the lockdown happened. He never went back to L.A. A lot of people that he was working with were writers; he would do the demos and rough mixes. So, when he was here, he just started to do that work, and it turned into mixing. And then, next thing you know, he was doing… What was the first big one?
Alex: [Blackbear’s] “hot girl bummer” with Andrew Goldstein, whom I’d met many years prior, during a writing-producing phase when I was living out in L.A.
Serban, in what ways have you passed your craft on to Alex?
Serban: The technical part of it he kind of just absorbed, being around and seeing it being done. I’d let him pick apart sessions and look at how things were put together. And I mean, anyone can learn that. The hard part is the aesthetic and trying to figure out what you should do. What do you like? What do you think people like? What do you react to? You only get that through experience and through listening.
Alex: Some of that early advice he gave me was, “Listen to a lot of music. Listen to stuff you like, listen to stuff you don’t like, listen to new stuff, old stuff.” You have to have a very wide palette of things to reference when you’re working on all sorts of songs and genres.
How much do you work together in the studio?
Alex: We don’t specifically work together, but now we’re sometimes on the same albums. Like with Tove Lo [Dirt Femme], I did a good bit, and he did some. Troye Sivan [Something To Give Each Other], that was about half and half. So, we’re working on the same projects, but it’s more of, I’d say, a collaborative thing. If I’m working on something and I’m like, “I think I’m at a good stopping point,” or, “I don’t know where to go next,” it might be cool to go play it for my dad.
Serban: We have the same manager, but Alex has his own clients. I have my own clients.
Alex: The biggest collaboration is probably figuring out what we’re eating for lunch at the studio.
Serban and Alex Ghenea have extensive mixing resumes — including shared clients like Ariana Grande, P!nk and Halsey.
blackbear: Gilbert Flores for Variety. Bruno Mars: Kevin Mazur/Getty Images. Cardi B: Ilya S. Savenok/Getty Images. Cyrus: Arturo Holmes/Getty Images. Francis: Sela Shiloni. Grande: Trae Patton/NBC/NBCU Photo Bank/Getty Images. Halsey: Samir Hussein/WireImage. Jepsen: Jasmine Safaeian. P!nk: Weiss Eubanks/NBCUniversal/Getty Images. Rapp: Santiago Felipe/Getty Images. Swift: Matt Winkelmeyer/Getty Images. Surfaces: Stefan Kohli. Swims: Steve Granitz/FilmMagic. The Weeknd: Pascal Le Segretain/Getty Images.
How do you balance serving someone’s vision with stretching yourselves creatively?
Serban: It’s so different now than it was when I first started mixing on a console. People are very attached by the time it’s approved and ready for us to mix; the direction of the record is kind of set. You can’t go crazy and take it off the rails, so you need to figure out, like Alex said, what needs to be improved. What do you not want to mess with, because you don’t want to break it?
Every song’s got its own signature thing that makes it unique and attractive. Sometimes it’s a little riff; sometimes it’s the way the whole beat feels. Or there’s a melodic thing in there, or the sound of the vocal, or sometimes it’s all of the above. But, at the end of the day, you’re just trying to facilitate and help get it across the line depending on what [the artist is] looking to do.
Serban, you have seven Grammy nominations this year, and Alex, you’re nominated for the first time. What does that mean to you?
Serban: Back in the day, I was a guitar player. My perspective was always, “Wouldn’t it be cool to do something as a musician and get a Grammy?” I never thought I’d be doing what I’m doing now. It’s the highest level of recognition. It never gets old. It’s hard to describe, but it’s definitely an exciting and appreciative feeling, because so many amazing musicians don’t get the opportunity.
Alex: I remember at age 16 or 17, being able to go with my dad and see the whole thing and watch him win a few. Being around all the musicians and producers and seeing what that world is like, I remember always wanting to be a part of it, thinking, “Man, I hope one day I get to be up on the stage, or at least have a shot at being nominated.” To actually see that come to fruition is pretty humbling.
You’re up against each other for best pop dance recording — Serban for Bebe Rexha and David Guetta’s “One in a Million” and David Guetta, Anne-Marie and Coi Leray’s “Baby Don’t Hurt Me,” and Alex for Troye Sivan’s “Rush.” How does that feel?
Serban: Well, I hope he wins.
Alex: Just to be up there with [nominees] Calvin Harris and Kylie Minogue and all that, that’s already a win.
Serban: Yeah, the Grammy itself is not the end goal. It’s a nice recognition and pat on the back and makes you realize that maybe what you’re doing may be on the right path, but it’s not the end-all.
Alex: It’s confirmation that what you’re doing is in the right direction.
This story will appear in the Jan. 27, 2024, issue of Billboard.
On the Friday before his Saturday Night Live debut, Noah Kahan is still nursing the wounds from an L he took at 30 Rock earlier in the week.
Kahan, the show’s next musical guest, was filming SNL’s obligatory midweek ads alongside cast member Sarah Sherman and host Emma Stone. “I always thought that I could be, like, a funny actor,” says the rising singer-songwriter — who is, indeed, pretty funny on social media. “Did not go down like that.” While Sherman and Stone easily bantered, the usually witty and loquacious Kahan stood stone-still, giving wooden readings of his couple of short lines.
“I was definitely super-nervous and just kind of like, ‘Oh, my God,’ ” recalls Kahan, 27, still in slight disbelief at his own frozenness. “I feel like I’m usually able to navigate through [moments like that] and make it look OK. But that one, I was like, ‘Man, I just got dominated by Emma Stone and Sarah Sherman.’ ”
It’s a minor loss worth noting — simply because Kahan has had so few over the last year-and-a-half. After an occasionally frustrating first seven years on a major label — he signed to Mercury Records/Republic Records in 2015, recording two albums in more of a folk–pop, James Bay-esque mold — Kahan finally struck pay dirt with 2022’s Stick Season, following both a sonic pivot to alt-folk and a thematic shift to more personal, geographically specific writing based on his experiences growing up in northern New England. The rousing title track went viral on TikTok that summer, and the album debuted at No. 14 on the Billboard 200 in October, Kahan’s first time making the chart.
But 2022 was just the warmup for the cold-weather singer-songwriter, whose sepia-toned ballads and stinging-throat stompers — as well as his breakout hit, named for the time of year in the Northeast when the trees go barren — have made him something of an unofficial ambassador for late autumn. Kahan’s crossover became undeniable in June with the release of his Stick Season deluxe edition, subtitled We’ll All Be Here Forever.
The reissue shot the album to No. 3 on the Billboard 200, largely on the strength of seven new tracks — one of which, the barnstorming, back-of-a-cop-car lament “Dial Drunk,” became his first Billboard Hot 100 hit, after an extensive tease on TikTok. That song went top 40 following the release of its remix featuring fellow Mercury/Republic star Post Malone — which also kick-started a run of new Stick Season remixes, with guests like Kacey Musgraves, Hozier and Gracie Abrams, who boosted their respective tracks onto the Hot 100 for the first time.
Noah Kahan photographed on December 1, 2023 in New York.
Wesley Mann
As Kahan talks to Billboard in December, he’s also ending 2023 with a number of notable firsts: his first Grammy Award nomination (for best new artist at the Feb. 4 ceremony), the announcement of his first major festival headlining gig (Atlanta’s Shaky Knees this May) and, of course, that SNL debut — which he had originally manifested in a 2021 tweet (“I wanna perform on SNL I don’t even care if it’s a off-brand version called Sunday Night Live”).
And in the end — even if his underwhelming teaser performance didn’t lead to any acting opportunities on his episode — his ripping performances of “Dial Drunk” and “Stick Season” still made for an overall win. Now, with winter on the horizon as we speak, the self-aware Kahan jokingly wonders if his appropriately dominant late-year run may be coming to its seasonal close.
“My time is ending, and we’re going into Bon Iver era now,” he says with a laugh. “He gets the baton.”
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Much like the trees’ gradual-then-sudden shedding of their autumn leaves, Stick Season’s takeover may seem — to anyone who wasn’t paying attention — like it came out of nowhere.
But Kahan had been growing his audience steadily, albeit slowly, for nearly a decade. It helped that he had the continued faith of Mercury/Republic, which longtime co-manager Drew Simmons says believed in Kahan’s talent from the first moment he auditioned for the label.
“He just played a couple of songs acoustic for them in their lounge space — and I remember [Republic founder and CEO] Monte Lipman popped in for a minute and was basically like, ‘Sign this kid tomorrow,’ ” Simmons recalls. “He said to Noah, ‘You have no idea how good you are.’ ”
Kahan’s first two albums, 2019’s Busyhead and 2021’s I Was / I Am, showed his talent and promise — particularly his ability to build worlds within a song and his ease with writing and performing shout-along choruses — but their brand of folk-pop aimed perhaps a little too squarely for a top 40 crossover bull’s-eye and suffered for their studiousness. But though both sets’ commercial performance was underwhelming, they allowed Kahan to develop his chops as a road warrior, gigging constantly around the country at midsize venues and developing a devoted following. “Noah’s story is one of proper artist development,” Simmons says. “He’s eight, nine years into his career, but those were really important years for his personal growth, his songwriting growth, his ability to own a live stage.”
Noah Kahan photographed on December 1, 2023 in New York.
Wesley Mann
But it was Kahan’s Cape Elizabeth EP, released between his first two albums in 2020 at the early height of the COVID-19 pandemic, that offered a blueprint for his later Stick Season success. He pulled back on the busy top 40 production and penned four of the EP’s five intimate tracks without co-writes — and while Cape Elizabeth made minimal mainstream impact, fans’ immediate connection to it showed that Kahan was on to something.
“The path he is on now started during the pandemic while he was home in Vermont and we were all trying to figure out what to do,” says Ben Adelson, executive vp/GM at Mercury. “He had written a lot of great folk songs that he wanted to self-record at home and that became Cape Elizabeth. We fully supported it, and that really helped set the stage for what has come.”
It also helped that around the same time, the mainstream winds were starting to blow back in Kahan’s direction. TikTok’s rise to prominence had provided the world a new, effective communal space for sharing music. And as the global pandemic forced everyone indoors (and inward), Kahan’s brand of introspective, reflective songwriting suddenly found an audience in listeners yearning for simpler times.
That shift could be seen in the slow-building success of organic-sounding, Americana-leaning country singer-songwriters like Tyler Childers and Zach Bryan, both of whom grew star-level followings in the last few years. And of course, no one forecast (or accelerated) the changing tides more than Taylor Swift, whose pair of rootsy 2020 surprise releases (folklore and evermore) put up equivalent numbers to her more pop-oriented releases and effectively raised the commercial ceiling for main-character alt-folk, a more Gen Z-friendly revival of the folk-pop boom of the early 2010s.
“The biggest artist in the world is writing very grounded folk music that tells stories,” recalls Kahan of Swift’s pivot. “And it allowed a huge new audience to find interest in that and to tap into that world. You know, some of these kids might not have been listening to music when Mumford & Sons, when Lumineers [were first around]. Taylor doing that brought that new generation to folk and folk-pop. And I definitely think that helped bring visibility, and some sort of significance, to what I was doing.”
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Nearly a decade since the commercial heyday of those strum-and-stomp hit-makers, they remained core influences on Kahan — “I never stopped f–king listening to Mumford & Sons,” he says — so when he decided to head in a new creative direction, alt-folk was a natural home for him. But while most of those groups tended to go lyrically broad with their arena-aimed anthems, Kahan narrowed his writing focus to his own experiences: growing up in Strafford, Vt., and Hanover, N.H., and the struggles with anxiety and depression he’s still navigating today.
“I like to think that storytelling is something that can always bring success, if you tell it in the right way and if you tell it with the right intention,” he says. “And so my intention behind this project actually was really pure — just to talk about New England and to talk about my childhood and my family. I wanted to examine those things, and I wanted to think about my hometown and think about my parents and think about my journey with mental illness — and I have a hard time doing that without writing songs.”
Unlike the previous generation of alt-folkies, Kahan is also, well, funny. His brand of humor is unmistakably influenced by his Jewish heritage on his father’s side — he refers to himself as “Jewish Capaldi” at live shows and says “sometimes I just feel like Larry David walking around” — and makes for a marked contrast from his avowedly straight-faced, chest-pounding antecedents, many of whom sang implicitly or explicitly about Christian themes.
“Growing up half Jewish and having this face on me… it has kind of been a big part of my identity,” he says, laughing. “I’m not going into a song, ‘Let’s get this one extra Jew-y.’ But I think it plays into the cultural aspect of [my music] — into the humor. And down to my diet. Like, I got the acid reflux stomach, just like my dad.”
Noah Kahan photographed on December 1, 2023 in New York.
Wesley Mann
Religion aside, Kahan’s mannerisms — the mile-a-minute speaking, the gently anxious energy, the self-deprecating and filter-free humor — should be familiar to anyone burdened with both an overachiever’s self-confidence and a late-bloomer’s insecurity. Ultimately, the biggest factor in Kahan’s leap to stardom might be the generation of terminally online, oversharing introverts that recognizes itself in his personality (both onstage and on social media) as well as in his lyrics. And that manifests at his shows, which are increasing in size — beyond festival headlining, Kahan will embark on his first amphitheater and arena tour this summer — without losing their immediacy and intensity, as crowds in the thousands now shout Kahan’s incredibly personal words back at him.
“No one else can tell my own story,” Kahan says. “And if people want to hear your story, then you’re in a really awesome position, because you hold the key to your own memories and people are interested in what those memories mean to you — and find connections to their own memories, to their own lives.”
While Kahan may have joked in December about passing the folk torch to Justin Vernon — the genre’s esteemed dead-of-winter representative — Stick Season actually has no end in sight. Kahan’s touring in support of the album will take him through Europe and Canada the next few months, before bringing him back to the United States this summer. Meanwhile, the remixes continue to roll out, most recently one with Sam Fender — maybe the closest thing to Kahan’s northeast England equivalent — on late-album highlight “Homesick.”
Most remarkably, the title track that kicked off this Kahan era a year-and-a-half ago is still growing on the Hot 100, recently hitting the top 20 for the first time, while the album it shares its name with snuck back into the Billboard 200’s top 10. Kahan also just announced a new Stick Season (Forever) reissue, due Feb. 9, which will include the entirety of his latest deluxe set, plus all of his previously released recent collaborations, two fresh ones and a new song, “Forever.” “We’ll All Be Here Forever” is starting to sound less like a lament and more like a premonition.
At a time when most albums struggle to maintain listener attention for a full month, let alone a year or longer, the extended impact of Stick Season is stunning — and Kahan and his team have savvily maximized its longevity, resulting in one of the biggest glow-ups a new artist has experienced this decade. He now counts superstars like Bryan and Olivia Rodrigo as both friends and peers; the latter covered “Stick Season” for BBC Radio 1’s Live Lounge and even sent him flowers after his best new artist Grammy nod, an award she herself won two years earlier. (“It was so incredibly sweet… she’s just a star, and she’s so nice,” Kahan says.)
It’s reasonable to wonder, at this point, if there’s a Stick Season saturation point — both for fans and for Kahan himself. He played over 100 gigs in 2023, and at press time, already had almost 80 on the books through September, with more likely on the way. With the number of opportunities available to him increasing along with his popularity, it’s a potentially perilous time for an artist who has been open about his mental health struggles — particularly while on the road — and who has waited for his moment as long as Kahan has.
“I have a real scarcity mindset,” he says. “Who knows when this will come again? So you have to take advantage of every opportunity. I think that mindset makes sense in a lot of ways, but in some ways it hurts you. Sometimes I overextend and feel like I’m overpromising and not able to deliver when the moment actually comes.”
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To that end, Kahan and his team have focused on how to balance his drive and his overall well-being. “We are saying no to a lot more than we ever have in the past,” Simmons says. “But I think he wants to make the most of this. He wants to be around for a long time, and he wants to put the work in, and he’s not afraid of that. So he’s kind of applying the mentality he had from the first seven or eight years of his career… it’s a grind, and it’s a lot of travel, a lot of work. But he is up for it.”
When Kahan does finally leave Stick Season behind, he’ll do so with the kind of established rabid fan base and artistic freedom to make him the envy of nearly every current performer not named Taylor Swift or Beyoncé, and plenty of room still to grow. Still, Kahan is ambivalent about how much bigger he even wants to get. He cops to being “super-competitive” both creatively and commercially, but also recognizes that “the level of microscopic attention that that next level seems to bring” might not necessarily be the best thing for him.
“Some days I’m like, “Man… I want to play f–king Gillette [Stadium] next!’ And then sometimes I’m like, “Whew, let’s just go back and play [New York’s] Bowery Ballroom and, like, chill out and play a bunch of acoustic songs,” he says. “I have to fight back against the next ‘more more more’ thing sometimes. Because it never really brings you whatever you think you’re going to get from it. It never brings you the total satisfaction and, like, self-peace that you think it would.”
Ultimately, though, he’s satisfied with his hard-earned level of current success and somewhat Zen about what may follow — even accidentally echoing the subtitle of the latest Stick Season edition while explaining his mindset.
“I think it’s about being optimistic about the future, but also being realistic about what you’re going to feel when you get there. And realizing that if you feel good here — and we’re here forever — then we’d be OK.”
This story will appear in the Jan. 27, 2024, issue of Billboard.
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