State Champ Radio Good World Management
Pop-rock artist Role Model has signed with Good World Management’s Brandon Creed and Dani Russin, Billboard can confirm.
Role Model joins a stacked roster of superstars at the firm, including Charli xcx, Troye Sivan, Ariana Grande and Demi Lovato.
In April, Role Model parted ways with his manager, Best Friends’ Danny Rukasin, who helped the artist become a breakout star. The singer-songwriter recently scored his first Hot 100 hit with “Sally, When the Wine Runs Out.” The song is off the deluxe edition of Role Model’s 2024 album, Kansas Anymore, which arrived in February.
Role Model signed to Interscope in 2018 and released his debut album, the more alternative-sounding Rx, in 2022. But last year’s Kansas Anymore — which featured a softer, more Americana-inspired sound — changed the course of his career and helped solidify him as one to watch.
Since the release of Kansas Anymore, Role Model has opened on tour for Gracie Abrams and, more recently, celebrated two sold-out shows in Los Angeles; at one of those shows, he welcomed Reneé Rapp on stage as a surprise guest during “Sally.” Attendees at the L.A. concerts included Laufey, The Kid Laroi, Shaboozey, Shaboozey and Jason Sudeikis.
In May, it was announced that Role Model will make his acting debut in the upcoming Lena Dunham-directed Netflix film, Good Sex, starring Mark Ruffalo and Natalie Portman. He will be credited under his born name of Tucker Pillsbury.
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Creed founded Good World in August 2023. At the top of 2025, he was named Billboard‘s Manager of the Year along with his tight-knit team. In the interview, he said of signing new talent: “We are extremely discerning,” before adding, “We have room, don’t get me wrong, for the right thing.”
Ariana Grande has a new manager in Brandon Creed. The superstar has signed with his newly-launched Good World Management firm, sources tell Billboard.
Grande made major headlines in August when she split with longtime manager Scooter Braun‘s SB Projects. Grande had been with the company since 2013, the year she released her breakthrough debut album, Yours Truly.
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“[Ariana] likes that he understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans,” says a source close to the situation.
“She wants the focus to be her art and he puts her artistry and vision before anything else,” adds another source. “He is the perfect person to help her execute her visions for this next chapter of her life and career.”
In 2017, Creed — a longtime manager whose previous clients have included Bruno Mars and Lizzo — merged his own The Creed Company with Irving and Jeffrey Azoff‘s firm to form Full Stop Management. He split with the Azoffs in July, announcing the launch of Good World Management, bringing his clients Mark Ronson, Troye Sivan and Charli XCX along with him. Grande marks his third major signing since then.
In early August, Creed and Lydia Asrat announced they had signed Normani to a co-management deal through Good World and Asrat’s Q10. Then, in September, he signed Demi Lovato — another former Braun client.
Grande has had eight charting albums on the Billboard 200, six of them hit the top 10, with five topping the list. Her last release, Positions, debuted atop the chart in 2020 and spent two weeks at No. 1.On the Hot 100, she’s logged 73 entries — including 20 top 10s, seven of which hit No. 1. She most recently led the tally with her remix collab on “Die for You” with The Weeknd in March 2023.
Across her catalog of songs, she’s generated 23.5 billion on-demand official streams in the U.S., according to Luminate. Her albums have earned 22.4 million equivalent album units in the U.S, of which traditional album sales equal 3.3 million.
Grande recently teased her forthcoming seventh studio album with a series of photos posted to Instagram back in the studio. Artists including Selena Gomez, Billie Eilish and SZA expressed excitement in the comments for the pop star’s anticipated return.
On Saturday (Dec. 9), Grande performed “Oh Santa!” alongside Mariah Carey in New York. Next year, she will star as Glinda alongside Cynthia Erivo in the long-awaited Wicked film.
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