Ghazi Shami

Music business entrepreneur and EMPIRE founder/CEO Ghazi Shami announced the launch of a new, white-label distribution platform called Supply Chain today (March 15). The product, which is available now and is separate from EMPIRE, will allow brands, labels, distributors, service providers and retailers to make use of the platform to distribute music to any service provider and integrate distribution into their own products and offerings.

“With Supply Chain, we have built the most comprehensive distribution platform in the music industry,” Shami said in a statement. “Brands and services can now tap into the power of Supply Chain and offer a full set of distribution services to their customers.”

Supply Chain will offer SaaS and API solutions to allow companies to tap into digital tools to allow them to offer distribution to clients for service providers all over the world. The new offering comes at a time in the music business when there is a heightened interest in services and distribution, with new companies flooding into the arena to offer new solutions for independent artists and labels and existing companies pivoting their business models towards non-ownership services offerings. Unlike many of those services, which sign deals with artists or allow them to upload to digital service providers for a flat fee, Supply Chain will allow companies to integrate its distribution offering into their own services, providing a back-end basis for their own offerings.

“The new Supply Chain product provides a tremendous amount of power, but does so with a very simple approach that is both flexible and recognizes that many partners will not want to build out their own UI,” said chief product officer Stephen White. “We have focused on making the product easy to integrate while not sacrificing any of the powerful functionality.”