genre rock

Before this month, no hard rock act had topped the Billboard 200 albums chart in nearly a half-decade. Now, two have done it in three weeks.
Two weeks ago, Ghost nabbed the chart’s top spot with its Skeletá set, and this week (on the chart dated May 25), Sleep Token claims pole position for the first time with its new album Even in Arcadia. The album bows with 127,000 units, according to Luminate — with over 50,000 each in sales and streaming equivalent albums — while all 10 of its tracks appear on this week’s Billboard Hot 100, albeit in the chart’s lower half.

How did Sleep Token end up netting such explosive first-week numbers? And what does it mean for the mainstream embrace of hard rock in general? Billboard staffers answer these questions and more below.

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1. Sleep Token’s Even in Arcadia debuts atop the Billboard 200 this week with 127,000 units – its first No. 1 on the chart. Is that performance better, worse or about what you would’ve expected from it?

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Eric Renner Brown: Frankly, any rock album – broadly defined – topping the Billboard 200 in 2025 surprises me; that Sleep Token managed to do 62% and 72% of Bad Bunny and Tate McRae’s respective first-week units from earlier this year is something the anonymous band should be proud of. But the fact that it was Sleep Token that slipped through in a somewhat quiet week on the chart tracks: This type of loud, rap-inflected rock music is what’s broken through to the mainstream most effectively in recent years.

Mackenzie Cummings-Grady: This is about what I would have expected from them. Their buzz was incredibly strong before they even began to roll out Arcadia. Their last album Take Me Back to Eden hit No. 16 on the Billboard 200 back in 2023, which was very surprising considering all eyes were on Hip-Hop for its 50th birthday. Not to mention, all three of Arcadia’s advance tracks hit the Hot 100 heading into its release. You throw in dozens TikTok conspiracy theories surrounding the band’s lore, and yep, I think fans were really eager to dive into this album.

Kyle Denis: Definitely better. My Billboard 200 expectations for non-legacy hard rock bands in the 2020s are basically in the basement. 

Jason Lipshutz: Better. The performance of the singles leading up to Even in Arcadia, combined with upcoming sold-out arena dates and the band’s new partnership with RCA Records, suggested a career-best bow for Sleep Token — but a six-figure, No. 1 bow for a hard rock act is increasingly rare, especially for a band that’s not a decades-running brand name like Metallica or Tool. Even the most bullish Sleep Token fans couldn’t have foreseen a debut with 127,000 equivalent album units, considering that it’s a number without much recent precedent.

Andrew Unterberger: I’m surprised by how not surprised I am. Sleep Token is exactly the sort of cult rock act who sells well with its devoted fanbase, and now that it’s also become the sort of act who debuts on the Hot 100 with all three of your album’s advance tracks — and not just in the 80s or 90s, but as high as No. 34 (with “Caramel”) — clearly its streaming prowess is quite considerable as well. I might’ve guessed a little lower for its final first-week tally, but I would have guessed six digits. And that’s pretty wild for a rock band in 2025.

2. One of the more notable things about Arcadia’s first-week performance – particularly as far as rock albums go — is its relatively even split in terms of sales and streams: 73,500 in sales and 53,000 streaming equivalent album units. Which of those two numbers is more significant, do you think?

Eric Renner Brown: The streaming figure is more significant to me, because it demonstrates that the album’s popularity extends beyond diehards who might have already been committed to buying it. With such a high streaming number, Even In Arcadia was likely making its way to plenty of new Sleep Token listeners – and resonating enough with existing ones that they were returning to it after release.

Mackenzie Cummings-Grady: The sales number is definitely telling in regards to the chokehold Sleep Token lore has on the group’s supporters. Fans have been dissecting their lyrics and digging for easter eggs for months now, and it’s become less about trying to learn the band’s identity and more about engaging in the world Sleep Token is building. I think fans thought they’d learn more info if they bought physical copies of the record, which may or may not be true! Either way, it translates to a great sales week for them.

Kyle Denis: Arcadia pulling in 53,000 streaming equivalent album units during its first week is very impressive. Rock has had some difficulty finding its footing as the industry transitioned into the streaming era, and you really wouldn’t need more than two hands to count the amount of new rock bands that have broken through on a mainstream, Billboard chart-topping level in recent years. I think a hard rock band pulling these streaming figures – with just one career top 40 hit! — bodes well for not only their longevity, but also the general health of the genre in the streaming era. 

Jason Lipshutz: The sales figure. Seeing multiple Arcadia tracks on daily streaming charts during the week following the album release was impressive, but the fact that the album moved that many copies right off the bat illustrates just how huge of a fan base Sleep Token has developed, and how hungry they were for another chapter in their story. Plenty of arena-level acts have struggled to get their fans invested in new material, but the Arcadia sales figure suggests that Sleep Token’s devoted listenership has not plateaued whatsoever.

Andrew Unterberger: The streams are certainly more newsworthy, but the sales are arguably more significant for the band itself. Once you become a band that can move physical units like that — and even without a single stream, Arcadia still would’ve sold enough for it to top the Billboard 200 this week — you’re basically golden; that fanbase investment is rock-solid enough that you’ll probably never be depending on living hit-to-hit again.

3. Also unusual for an album by a rock band: Arcadia notches all 10 of its tracks on the Hot 100 (though all in the chart’s bottom half). Do you think there’s a song that could endure as a lasting breakout hit, or is it mostly about the full album with Sleep Token?

Eric Renner Brown: Songs like “Look To Windward” and “Infinite Baths” are simply too long to have much crossover appeal on their own, outside of the album. But shorter tracks like “Past Self” are rhythmic earworms that call to mind Twenty One Pilots’ biggest hits – and could have similar breakout potential.

Mackenzie Cummings-Grady: A Sleep Token record as a whole is definitely more appealing to its core fans, but it’s clear this time around there are certain songs geared more heavily for general consumption. “Caramel,” “Past Self,” “Provider,” are all ready to conquer the algorithms, which is just what happens when you have a machine like RCA pushing your album. We’ll likely start to hear these songs outside more and more, but only time will tell if the general public goes for it. 

Kyle Denis: I think it’s probably mostly about the full album, but I think both “Caramel” and “Damocles” could stick around longer than most expect. Both tracks offer fans who may traditionally fall outside of hard rock circles and easy entry point into Sleep Token’s genre-fusing world. 

Jason Lipshutz: I loved how “Emergence” set the table for the rest of the album campaign as the first song released from Arcadia, but its follow-up, “Caramel,” is the single that has the best shot at enduring. Its summery beat and pop hooks are primed to reach a mainstream audience, and its twisting structure and intense second half make sure that the song doesn’t betray the band’s core appeal. Is a Sleep Token track really in the song of the summer race? You better believe it.

Andrew Unterberger: “Caramel” feels like the band’s greatest proof-of-concept single on the set, though it is interesting to me to see “Emergence” crack the top five on Rock & Alternative Airplay — it doesn’t strike me as a radio song, but neither does anything on this set, really. Still, that may say more about the popularity of the band overall rather than of the song itself.

4. A lot of people are probably hearing Sleep Token’s name for the first time and fumbling over the band’s now-undeniable popularity – in one sentence, how would you describe the root of its appeal/success to the uninitiated?

Eric Renner Brown: Rock might not be the mainstream cultural driver it once was, but there’s still a certain romance to heavy, high-concept rock music – and new generations want to find their own purveyors of that, rather than settling for the big arena-rock acts of yesteryear.

Mackenzie Cummings-Grady: They don’t have restrictions on what can and can’t be in metal, and that’s ultimately cool even if it doesn’t always work.

Kyle Denis: An English hard rock band that incorporates genres like reggaetón and pop and anonymizes themselves with different masks for each album rode a combination of natural momentum and social media virality to international stardom. 

Jason Lipshutz: Sleep Token combines old-school metalcore theatrics, modern fantasy-world mythmaking and forward-thinking breakdowns that can be turned up in a car stereos or chopped up into TikTok clips. 

Andrew Unterberger: As with the steadily growing popularity of Ghost, modern audiences love a metal band that can generate a little mystery and drama to its world-building — and as with the recent resurgence for the Deftones, those same audiences also love a metal band who seems tuned into the existence of other musical genres (and of sex).

5. Between Ghost and Sleep Token, hard rock albums have now claimed the No. 1 spot in two of the last three weeks – and neither from legacy acts, but rather from bands who are still ascending. Does this feel like a particularly important and significant moment for rock music on the Billboard charts, or is it more just a coincidence of timing?

Eric Renner Brown: Ghost and Sleep Token’s success on the chart ultimately feels like a coincidence, given the relative lull in major new releases – after all, since April, two Billboard 200 toppers have been deluxe reissues of previously released albums, and one (Bad Bunny) was a re-entry of an album that last topped the chart in early February. But at the same time, these albums indicate that hard rock is doing much better commercially than many give it credit for. Both bands are headed out on high-selling arena tours in the coming months, and hard-rock festivals like Ohio’s Sonic Temple and Florida’s Welcome To Rockville, which this year were headlined by the likes of Disturbed, Slipknot, Shinedown and Korn, are reliably huge affairs.

Mackenzie Cummings-Grady: A little of both. Both Ghost and Sleep Token emerged as No. 1’s on relatively slow weeks, and there’s no denying that the latter will be washed away from the charts next week now that Morgan Wallen’s back outside. Still, I think it shows overall a renewed appetite for theatrical rock music, especially among younger listeners. To call it a full blown “resurgence” I think is a stretch, but it is nice to see there remains an appetite for a genre that the mainstream public deemed to be “dead” years ago.

Kyle Denis: I think the release dates are probably a coincidence of timing, but the fact that 2025 has had two Billboard 200-topping hard rock albums before the year’s midpoint is definitely significant. Especially since these aren’t legacy acts and – at least in Sleep Token’s case – they’re also landing several songs on the Hot 100 pre- and post-album release. Maybe the success of these albums indicates a forthcoming reversal of the current trend of groups and bands disappearing from the Hot 100. Even if Arcadia doesn’t spin out a massive crossover hit, its streaming success is already indicative of a new era for hard rock on that consumption format – and that’s certainly a win. 

Jason Lipshutz: The timing is coincidental, but the hard rock world has been starving for new superstars for years, and bands like Sleep Token and Ghost are filling the void. Both bands abide by long-held rules of the metal scene while also gesturing toward pop fans with their melodies; the mystique surrounding both groups has also gradually built, and invited new fans year after year. The respective performances of their new albums on the Billboard 200 showcases how these bands have real selling power, and should be taken more seriously as commercial entities moving forward. 

Andrew Unterberger: Coincidental, but still meaningful. These two bands who happened to be releasing albums weeks apart might have been the only two bands who you’d expect to combine for such a moment in 2025 — but that’s still two more than you would’ve expected to be capable of it five years ago.