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In today’s episode of ‘Billboard Unfiltered,’ Billboard staffers Damien Scott, Carl Lamarre and Trevor Anderson are joined by DJ Drewski to debate who the best lyricist is among Nas, Jay-Z and Biggie, discuss who among Drake, Kendrick Lamar and J. Cole would have been the most successful in the ’90s, and consider if Wiz Khalifa’s freestyling signifies his return, and more!
What do you want to hear more of? Drop your suggestion in the chat!
Carl Lamarre:
Yo, yo, yo what’s going on y’all. Welcome to a fresh episode of Billboard Unfiltered. And we have a special guest today. Holding it down, my brother from another, HOT 97 resident — I would like to say he is one of the biggest architects in New York City in terms of breaking talent.
Damien Scott:
Let’s go!
I’m talking Cardi B. I’m talking about late Pop Smoke, A Boogie, Fivio Foreign. I could keep on going, the good brother DJ Drewski in the house.
DJ Drewski:
Thank you. Thank you for having me.
Carl Lamarre:
How are you feeling my brother?
DJ Drewski:
I’m feeling a little unfiltered, let’s talk about it
Trevor Anderson:
Okay!
He’s got a little feisty today, he’s feeling a little spicy today! Like I told you before the show, your political connects, they might be a little upset, but they’re going to be alright.
DJ Drewski:
Artists don’t get mad, please join Summer Jam if we need you. You know what I’m saying don’t-
Trevor Anderson:
Don’t take it personal.
DJ Drewski:
It’s just for the live.
Damien Scott:
Blame Carl.
DJ Drewski:
Right!
Carl Lamarre:
Don’t do that to me. I already got the Kendrick heads coming at me. But no, this is going to be a fun show today. Of course we’re going to bring some fire topics with the first one, we got to give flowers to Mr. Wiz Khalifa.
Keep watching for more!
Remember when Bill Murray and Kelis were allegedly an item? Well, the legendary actor and comedian cleared those rumors up during a recent visit to SiriusXM’s Sway in the Morning to promote his new movie Riff Raff. When the subject turned to Murray’s relationship to hip-hop, the actor brought up Kelis and how much he loved […]
JoJo threw the crowd at her recent Los Angeles concert back to the 1990s and early-aughts by performing her version of SWV’s “Weak,” for which she also enlisted guest Tori Kelly to help with vocals. In a clip from her sold-out show Tuesday night (March 4) at The Wiltern, the “Too Little Too Late” singer […]

“We gotta go honor the unofficial fifth member of the Clark Sisters!” Durand Bernarr quips over Zoom between rehearsals for “Keeping the Faith,” a Feb. 28 Town Hall-presented concert honoring the career of R&B icon Faith Evans.
Featuring fellow renowned vocalists like Kierra Sheard-Kelly and Avery Wilson, the concert was a heartwarming showcase of community. Every tribute exuded the kind of mutual appreciation and platonic love that colors Bloom, Bernarr’s third studio album. Serving as his first full-length release since picking up a career first Grammy nomination last month (best progressive R&B album for En Route), Bloom —which arrived on Feb. 18 — is a towering achievement. The 15-track, hour-long set is a kaleidoscopic look at the sanctity of friendship told through a fearless amalgam of genres ranging from rock and funk to gospel and dance.
With a foundation comprised of his experiences as a 16-year-old production assistant for Earth, Wind & Fire and attending church, where his mother served as music director, Bernarr has spent the better part of his life figuring out his sound – as well as his preferred writing and recording process. In crafting Bloom — also known as his “love-themed album” — he wanted to try something different, so he brought in more writers than have ever been involved in a Durand Bernarr LP.
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The result? An album that consciously expands the scope of Bernarr’s already wide-ranging sound. He ratchets up his rock proclivities with standout cut “Completed,” draws on ‘00s R&B melodies with the T-Pain-assisted “That!” and recruits R&B duo GAWD for a floor-quaking take on ‘90s house (“Flounce”).
“[The new process] helped pinpoint certain chemistries that, when they’re in the same room, magic will absolutely be created,” he reflects. “This is the most other brains and hands have been involved in my music.”
In a bubbly conversation with Billboard, Durand Bernarr unpacks the making of Bloom, the enduring influence of ‘90s drama Waiting to Exhale and why he’s dedicated to making songs longer than five minutes.
Talk to me a little bit about your best friend and where you feel their presence and energy popping up on Bloom.
There was a cartoon called Recess back in the day, and [the main character] T.J. had five friends: Mikey, Spinelli, Gretchen, Gus and Vince. In one episode, someone asked T.J. who his best friend was, and he couldn’t answer the question. Throughout the episode, you see him spending time with each friend, and by the end, he says, “I don’t have a singular best friend because these are all my best friends,” and starts going down the ways they show up for one another.
I can’t say that there is a best friend; I have a lot of dear friends. But my default best friends are my mom and dad. They really show up for me in ways that empower me to move forward in life and be okay with the rhythm of my own drum.
Were there any older records that guided your exploration of friendship on Bloom?
The Waiting to Exhale soundtrack; “Exhale” encompasses [Bloom]. When you have friends to wish you well, you’ll be able to breathe regardless of what’s going on. Revisiting that movie inspires me; the relationships those women had with each other were so powerful. Regardless of what they were going through in their own lives, they were always able to come together and lean on one another. There’s other love besides romance. I wanted to decenter romantic love and talk about platonic love.
When did you settle on the album title?
One of my Good Judys – we’re talking 20 years of friendship, very much Delilah and Stella from How Stella Got Her Groove Back – Dr. [T. Anansi] Wilson came up with the title before he even heard the music. We were talking about growth and being in environments that help evolve and enhance who we are. He sent me a whole rundown of what “bloom” means, and it clicked. And I love a good one-word praise, that’s why there’s a lot of one-word song [titles] on [Bloom].
How did your approach to songwriting and vocal arrangement change between En Route and Bloom?
I was going in a different direction, and my publicist suggested I do a love-themed album. Beforehand, I was writing my regular, random records. So, I shifted gears, and we brought in a different producer and a different writer every day for two weeks. I was trying to relinquish control and bring in some fresh ideas and different approaches melody-wise. Lyrically, I was still instrumental in making sure the stories that were being told were true to me.
You must have gotten to flex your curatorial muscle as a producer a lot more on this project.
I didn’t know that I had been producing if I’m telling a musician, “Hey, I want this lick like this” or “Can you give me a chord that’s like that but darker?” I might not be able to call out the chords, but I know what it feels like, and I will make sure that we kind of get as close to the idea as possible, which we end up usually doing anyway. I don’t ever want to create music and not have brains to bounce off of.
What was the most difficult song for you to write and record for Bloom?
At the time, it was “Unspoken,” which is purposely the shortest song on the album because I didn’t want to do any more songs under five minutes. With that one, we were maybe 80% done with the album, and my publicist was bugging me, saying, “You’re doing the love album, but where’s the hurt?” I was like, “We’re in a happy place right now. Do we have to go and dig for that?”
But I ended up digging from a place that I hadn’t really healed from. In the real-life situation, I had to write out what happened in detail so that I would never have to talk about it again… only to have to talk about not wanting to talk about it in the song. It’s a beautiful song, but I actually folded my arms when I got a mix back that had strings on it. I was thoroughly annoyed because it sounded amazing.
Why was it important for you to have songs over five minutes?
We have gotten into a time where songs need to be short so that they can get more streams. I was there when that started because Rihanna dropped “Birthday Cake,” and we were all hot that it was so short. Then Beyoncé dropped “Yoncé,” and it’s like, “Why is this an interlude?!” Tamar [Braxton] dropped “She Did That,” and we said the same thing.
[The brief length] generates replay value, and when you depend on streams, you need something that will quickly replay. So, everybody was like, “F—k the full song, we don’t need a bridge, we might not even need a second hook – just an idea of a song.”
I had way more to say than 140 characters. Even some of the producers were worried about the radio edit; I was like, “They can cut that later, I got nothing to do with that.” To my surprise, no one has complained about the length of the songs, they’re actually saying “thank you” for letting the music breathe — for giving a guitar solo, for just letting the s—t fade for 60 seconds.
How did “Completed” come together? Where do you want to bring those rock flirtations next?
My rocking experimentations will be on my next project, where I will be fully going rock. I’ve wanted to do that for the longest [time]. There are some things that I really need to get off my chest, and I cannot say them sweetly. That’s why I was splashing bits and pieces of rock in En Route. I’m giving you these hints, and the answer is getting a little bit louder and more present.
“Completed” came from me wanting to talk about a relationship that I had with a friend of mine where we took a six-year break. Well, I had to take the break for us; I felt that growth needed to happen individually because we couldn’t do it together. In my mind, we just needed to get out of our 20s, and then we could reconvene. And we did reconnect in 2020; I compare it to when Will & Grace came back because we didn’t miss a beat.
I was gonna go EDM with “Completed” when the beat dropped, but Chuck and Claude thought we should go the Purple Rain route. As did Mike Barney, who produced the hell out of the song. It’s such an emotional record because I’m also pulling from Phyllis Hyman’s “Old Friend,” specifically the [1989 Tokyo performance]. I’ve been told that folks are weeping to the song, which is great. I’m glad it’s touching people in that way.
How did you link up with T-Pain for “That!”
T randomly hit me up asking if I would perform in his Juneteenth celebration in L.A., and of course, I agreed. That’s when we got to actually meet and work together. I remember saying, “Bro, if I knew you back when I was a teenager, we would probably be getting into so much trouble.” [Laughs.]
At first, I didn’t want him to hear the album, but I figured I’d give him a fair assessment of the project. He thought it was amazing and wanted to “give me something I don’t already have.” I heard the guitar lick he came up with by himself in the other room, and it caught my attention. In deciding what we were gonna sing about, he asked me, “Have you ever been shamed for growing and not doing the same s—t you used to do? And that’s where the lyric, “Why you gotta be like that?” came from.
I would love to collaborate more with him on whatever. It could even be background arrangements, he’s really fun to work with.
What are some of your favorite in-song moments on Bloom?
One moment that whisks me away is the last 20 seconds of “Completed,” where I’m trying to channel Kelela; she sings softly but passionately. I hope that those who listen to her pick up on it because I’m such a fan.
How do you plan to build out Bloom’s visual world?
It’s gonna be flowery. Even though I have a brown thumb — it’s terrible, all my plants are plastic — I have a couple of ideas for a couple of the songs for sure. I have visuals in mind for “Jump,” “No Business,” and “Generous,” in particular. I feel like “Completed” should just be a live performance somewhere; I don’t even think that needs a video. Let’s just cut right past all that; all we need is one good take of the audio.
The 25th annual BET Awards is set to air on Monday, June 9. It will mark the first time that Culture’s Biggest Night, as the show likes to call itself, will not air on a Sunday night since 2008. The show shifted to Sundays in June 2009 after airing on Tuesdays for its first eight years on the air, 2001-2008.
The move to Monday avoids a conflict with the Tony Awards, which are scheduled for Sunday, June 8, on CBS. The. network in recent years has simulcast the BET Awards, though this year’s simulcast partners have not yet been named. CBS has aired the Tonys every year since 1978. The date and host (Cynthia Erivo) of this year’s Tonys were announced two weeks ago.
The BET Awards will air live on BET from Los Angeles. The venue and host have not yet been announced. The show has been held at the Peacock Theater at L.A. Live every year since 2013 (except for a virtual show in 2020, during the COVID-19 pandemic). Taraji P. Henson hosted the show last year, and also in 2021 and 2022.
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Last year, Drake led the nominations for the BET Awards with seven nods, but was shut out on the night. Usher received a lifetime achievement award, but the best news for him was probably coupling that honorary award with a win in a competitive category – best male R&B/pop artist. Tyla and Victoria Monét also won two awards on the night.
Connie Orlando, EVP of specials, music programming & music strategy for BET, serves as executive producer for the 2025 BET Awards, along with Jamal Noisette, SVP of tentpoles & music community engagement. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay also serving as executive producers.
The BET Experience 2025 (BETX) is set to run from Thursday, June 5, through Sunday, June 8. The event promises “exclusive performances, celebrity panels, fan experiences, and more” from “the biggest names in entertainment, sports and culture.”
BTS‘ J-Hope gives new meaning to the phrase “teaser” with the 17-second preview of his upcoming collaboration with Miguel on the song “Sweet Dreams.” The K-pop superstar dropped the second taste of the upcoming single on Wednesday morning (March 5) and it (barely) pulled back the curtain a hair more on the anticipated team-up. Explore […]
“It was an uncomfortable song to play my mom,” Leon Thomas admits of “Mutt,” a flirtatious track that mentions the urge to “pop a shroom to re-create the feeling.” “Mutt” marked the Grammy-winning songwriter’s first Billboard Hot 100 entry as a recording artist, following years of behind-the-scenes work that includes hits for Ariana Grande, SZA and more. And his mother loved it, too. “She told me this is going to be one of my biggest records. She spoke into existence.”
For Thomas, 31 — the Brooklyn-bred son of Black Rock Coalition parents, and the grandson of the late opera singer John Anthony — music and family have always been intertwined. His parents, who frequented CBGB, laid the musical foundation for the rock-infused soul he explores on Mutt, his sophomore album released last September.
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Since then, he supported Blxst on tour and embarked on his own headlining trek — but February in particular solidified Thomas’ turn from songwriting savant to front-facing R&B star. “Mutt” entered the Hot 100 on the Feb. 8 chart (and reaches a new No. 67 peak on the March 8-dated list); he made his live-TV debut with the song on The Late Show with Stephen Colbert the same week; and then performed on NPR’s Tiny Desk later that month, where he dedicated 2022 single “Breaking Point” to his recently deceased grandfather (Thomas attended his funeral directly after the taping). “He was the anchor to my journey,” says Thomas. “I can tell he was with me musically.”
Leon Thomas
Raymond Alva
While his past month looks like a whirlwind of success, Thomas’ breakthrough has been nearly two decades in the making. At 13, with Broadway runs in The Lion King, The Color Purple and Caroline, Or Change under his belt, Thomas signed his first deal with Columbia Records. “I was walking into the boardroom playing Stevie Wonder covers and in-depth love songs,” he reflects with a laugh. “They were like, ‘What we gon’ do with this? Did you even hit puberty?’” Around that time, he made his theatrical debut in the 2007 film August Rush, which led to a Nickelodeon development deal that landed him roles on shows from The Backyardigans to Victorious.
As the deal was nearing its end and Victorious approached its 2013 series finale, Thomas explored his options, and received advice from Republic Records’ Wendy Goldstein, who was the label’s senior vp of A&R at the time. “Journeying through your twenties is you becoming everything that you need from everybody else,” she told him. “Those words stuck with me on some Spider-Man s–t,” he says today.
He spent the better part of the next decade learning the independent scene, studying under Babyface and Boi-1da (and by extension, Drake’s camp), and was briefly signed to Alex da Kid’s KIDinaKORNER. He met manager Jonathan Azu in 2019 and became the first act on his Culture Collective roster. Two years later, he landed a record deal with Ty Dolla $ign and Motown Records’ joint venture, EZMNY, after running into A&R Shawn Barron on a grocery run.
“I was kind of scared because signing under an artist can be either heaven or hell,” says Thomas. “Luckily, I’m stomping around in heaven right now.”
During his time at Motown, Thomas has experienced several different leadership regimes following restructurings by parent company Universal Music Group. Now under Capitol Music Group chairman/CEO Tom March — who Thomas says “gets my vision and is down to support real music” — he was able to execute his ideal album rollout for Mutt.
The campaign kicked off last August — a year after his debut full-length, Electric Dusk — with the release of the album’s title track. A funky R&B midtempo tune that nods to Enchantment’s “Silly Love Song” by way of a Bootsy Collins-esque bassline, “Mutt” was the product of Thomas’ desire to “have a record that shows what I’m about: live music, funk and vulnerability.” Written in 2022, Thomas crafted “Mutt” on his living room floor while microdosing psychedelics and watching his dog and cat fight. “I saw the similarities between us and how we have good intentions but don’t always do the right thing,” he told Billboard last year.
The single’s steady chart climb is largely due to Thomas and Azu’s “all ships rise” business approach. Instead of exhausting resources on one song, they banked on word-of-mouth from his live performances to help people discover “Mutt” along with the rest of the album.
“We [noticed] the crowd’s reaction when ‘Mutt’ would play: the phones were always up, but they would really come out for ‘Mutt,’” says Azu. The song continued naturally gaining traction in R&B circles with those familiar with Thomas’ songwriting and production work. “Everybody knows how dangerous he is in the studio with other people’s work,” Azu adds.
Jonathan Azu (left) and Leon Thomas at the 2024 Grammy Awards.
Courtesy of Culture Collective
Thomas launched a 13-date headlining tour in October at intimate venues across the U.S., and the trek doubled as a way to promote himself at radio. “A lot of program directors are just outside the Victorious demographic, but the people in the studios and offices are within that demographic, and so are [their] children,” says Azu. “Doing [that] work is so important for the foundation to go for adds.”
As “Mutt” climbs at three different Billboard airplay rankings (R&B/Hip-Hop Airplay, Mainstream R&B/Hip-Hop Airplay and Adult R&B Airplay, where it hits a No. 7 best on the March 8 chart), Thomas is playing the long game. “I loved seeing how Lizzo kept promoting her hits and didn’t stop believing in them,” he says. A deluxe edition of Mutt is also in the works, and Thomas mentions potential collaborations with Kehlani, Big Sean and Halle Bailey in the hopper, in addition to a previously teased team-up with Stormzy. Plus, there’s a song on which Thomas plays every instrument.
“There [are] sides to me that I haven’t shown the world yet, so I’m spoon-feeding them,” Thomas says. “You need to hide the medicine in the candy. This deluxe is me stepping deeper into my purpose.”
A version of this story appears in the March 8, 2025, issue of Billboard.
You’d get nervous too if you were singing one of the most iconic movie songs of all time on the Oscars stage in front of a room packed with the most famous actors on the planet. So cut Doja Cat a break, will ya? That was the message from the rapper on Monday (March 3) […]
Beyoncé is tipping her cap to Angie Stone after the 63-year-old R&B icon’s sudden death over the weekend. Shortly after her family announced that she’d died in a car crash Saturday (March 1), a black-and-white photo of Stone went up on Beyoncé’s website along with a personal tribute. “Thank you for your voice, your strength […]

If there’s a current “big three” when it comes to different styles of Caribbean music, it’s probably reggae, dancehall and soca. Between Buju Banton’s Stateside return and Vybz Kartel’s release from prison and subsequent Freedom Street bonanza, reggae and dancehall, respectively, earned much-needed boosts to their global profiles thanks to the massive legacy of those Jamaican giants. Now, it’s soca’s turn – and Trinidad is leading the charge.
Led by a slew of joyous, anthemic hits – including leading road march contenders from Bunji Garlin (“Carry It”) and Machel Montano’s (“Pardy”) – this season’s soca anthems are connecting with audiences in a very special way. After soca band Kes played a sold-out concert at New York’s Brooklyn Paramount last year (Dec. 14), the crowd spilled out into the streets, belting out Destra and Montano’s classic “It’s Carnival,” despite the sub-20-degree weather. Last month, Montano timed the release of “Pardy” for the same week he made history with the first-ever soca set for NPR’s Tiny Desk concert series.
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Meanwhile, Trinidadian-born rap megastar Nicki Minaj joined forces with Trinidad Killa for a soca-flavored track called “Eskimo,” and she recently teased a remix of Garlin’s infectious “Carry It.” And, of course, there’s no legitimate discussion of 2025 soca that doesn’t include Yung Bredda’s “The Greatest Bend Over” and Full Blown’s culture-quaking “Big Links” riddim.
On March 3 and 4, tens of thousands of revelers will parade in the streets across Trinidad, honoring the centuries-old Afrocentric celebrations that evolved into today’s Carnival festivities. In addition to the liberating mayhem of J’ouvert morning’s Stink & Dutty Mas and the extravagant costumes of Pretty Mas, Trinidad Carnival also incorporates traditional elements steeped in the island’s rich and sacred history. The national stickfighting competition honors Kalinda martial art and the annual reenactment of the Kambulé riots – a series of 1880s protests against colonial police’s efforts to restrict certain freedoms and aspects of culture – keep history at the center of the celebration.
Of course, music is also an integral part of Trinidad Carnival, with a slew of competitions providing unforgettable entertainment, including Calypso Monarch, Soca Monarch, the King and Queen of the Bands, Panorama, the Carnival Road March. Before the winners of those competitions are decided – particularly Soca Monarch and the Carnival Road March – producers and artists spent the months leading up to Carnival dropping their best swings at the season’s defining soca anthems.
On Sunday (March 2), Montano, who already boasts six International Soca Monarch wins and 10 Road March victories, won his first-ever Chutney Soca Monarch title with “Pepper Vine.” Montano came up short at Calypso Monarch, landing in fifth place with “Bet Meh” behind Helon Francis’ “To Whom It May Be” — as did Yung Bredda, who placed third with “We Rise,” his first-ever showing at a Calypso Monarch final.
Bredda has quickly emerged as one of the defining voices of soca this year with “The Greatest Bend Over,” his take on Full Blown’s “Big Links” riddim, which dropped late last year (Dec. 2, 2024). A Trini star who plays both soca and calypso music, Beedd recently appeared in Billboard’s weekly “Trending Up” column thanks to the steadily rising Stateside streaming totals for “Bend Over.” His sweet, perfect-for-all-ages track is joined by contributions from Montana (“The Truth”) and Kes (“No Sweetness”), as well as “Good Spirits,” the first song penned to the riddim and a notable step into the spotlight for Full Blown as recording artists.
“One day we were messing with some different melodies and exchanging ideas; I would do the music and Kevon would do the writing,” recalls Kory Hart, one-half of Full Blown, from the very studio in which the sibling duo crafted the “Big Links” riddim. “The public sees the highs more than anything else, but we’ve been through a lot of difficult periods. That’s where ‘Good Spirits’ really came from.”
After cutting “Good Spirits,” the brothers decided to make it a riddim because “it helps when people see a big name like Machel Montano as the lead artist.” Full Blown — the Trini sibling production duo of Kory and Kevon Hart — has been working with Montano for over 15 years now, so their collaboration was as natural as it was inevitably great. A later session with Kes at producer Tano’s studio led to “No Sweetness,” which would have been the final song on the riddim if not for the duo’s nagging feeling that they needed Yung Bredda on it as well. Full Blown initially brought the 24-year-old entertainer to the studio “because [they] wanted somebody who would write their own song, so that [they] wouldn’t have to do so.”
Once he heard the riddim, Bredda wanted the duo to write the song, so the collaboration was “put on the shelf for a second.” After sitting with the riddim for a few more weeks, Kevon started sketching out an idea for “The Greatest Bend Over” while his brother was out, and Kory helped structure the song when he returned. Accented by its notable incorporation of zess, a Trinidadian dancehall subgenre, the composition and resounding success of the “Big Links” riddim epitomize Full Blown’s commitment to crafting soca that’s steeped in tradition and unafraid to push forward into new sonic territories.
“The introduction is dominated by the tabla, a percussion instrument that’s the identifying mark of zess,” explains Hart. “It would be a typical groovy soca beat without it. Zess has a very large following among the youth in Trinidad, but [those artists] have been struggling to be accepted by mainstream Trini music – which is soca. For us, this was a very clever way of combining the two and showing the Zess artists that they do what we do, just in a different way.”
In addition to the “Big Links” riddim, Lady Lava’s “Ring Finger” is also making waves across the Caribbean diaspora. A Trini recording artist and poet, Lady Lava has been making music since 2008, cultivating a unique lane characterized by lyrics of female empowerment. With her career back on the upswing after a down period marked by the quick succession of her first pregnancy and the COVID-19 pandemic, Lady Lava is seizing her moment – and courting new fans like Grammy-winning rapper Cardi B.
“You don’t have a ring, then you don’t have a mister,” she proclaims over Aaron Duncan’s thumping “Summer Steam” riddim. A musical reminder to never let a no-good man pull the wool over your eyes, “Ring Finger” is a soca anthem for women by a woman – one that stands out from the scores of odes to wining women sung by male soca artists.
It’s that feminist bent that’s allowed “Ring Finger” to enjoy such marked longevity: The song was a local hit when it first dropped in summer 2024, but TikTok virality over the fall and the winter kept wind in its sails. The official “Ring Finger” TikTok sound plays in over 22,000 posts, and the audio from a live performance soundtracks a further 13,000 posts. Last month (Feb. 19), Lava graced On the Radar with “Ring Finger,” marking a rare soca number on the buzzy live performance platform. By infusing contemporary soca instrumentation with brash lyricism sourced from her poetry background and the femme-forward approach of female dancehall giants like ’90s and ‘00s hitmaker Lady Saw, Lady Lava is ushering in a new era of soca for a younger audience.
“I still write a poem about everything,” she says. “If I wanted to tell somebody something, I would write it in a poem. Music is me putting poem to riddims, that’s how my style of writing does be like that. I like to rhyme and use metaphors and compare things that totally don’t have anything to do with each other just to get people thinking.”
Getting people to think beyond grooving to the music is also the primary goal for Tendaji, a Trinidadian singer, songwriter, and music who bridges traditional calypso and modern soca. With a musical profile anchored by the drums and lavways (call-and-response chants) that soundtracked stickfighting competition, Tendanji is perhaps one of the most fearless Trinidad recording artists when it comes to centering history in the music.
His most recent release, “Doh Cry,” features a music video that showcases the stickfighting tradition in a cinematic, black-and-white aesthetic. At the end of the song, Tendaji calls out the names of stickfighting warriors of eras past, including King Kali, King Bara, King David and King Stokely, honoring their influence and highlighting how stickfighting connects the Trinidad of today to its Afro-Indigenous roots. He built the song with Rishi Mahato of Maha Productions, a prominent chutney music producer who brought some of those elements to the “strongly African, strongly Jouvay energy” of “Doh Kry,” a reminder that “Trinidad is not just one sound,” as Tendaji stresses.
“There’s a lot of music out there for Pretty Feathers Mass. There’s a lot of music out there to wine and jam on Carnival Tuesday, but there ain’t nothing for the jab jab, the blue devils, the stick fighters, etc.” he says. “When Carnival Monday comes, we ain’t looking for flowers music. We want to get into character. We want to go down inside weself. Carnival has a ritualistic element, and because of my history and involvement in the character mas so much, I try to make music that reps them as well.”
Whether through composition, lyrics or presentation, Full Blown, Lady Lava and Tendaji are all making incredible strides in defining the future of soca – especially as the genre eyes a potential global crossover moment off the back of this season’s biggest hits. Notting Hill Carnival is still several months away, for example, but “The Greatest Bend Over” has already gotten so much traction in the U.K. that it would have entered the country’s Afrobeats charts, had it fit the appropriate sonic profile, according to a phone conversation Full Blown had with BBC Radio 1Xtra personnel two weeks ago. All three acts agree that the “crossover” will happen with foreign listeners meeting Trini soca artists on their turf. The era of concessions is over.
“I think we’re getting braver in terms of saying things the way we say it. I don’t know if Afrobeats’ [success] helped with that, but we sing it all the time down here and don’t even know what they’re saying all the time. But it sounds good,” says Hart. “I think the same thing will happen with us and our Trini dialect. Our ‘crossover hits’ have been very few and far between. We’re starting to see that soca has more appeal.”
As the music industry marches further into this era of increased globalization, different styles and genres that may have taken a backseat in past eras now have an opportunity to lead the charge. Trinidad is churning out soca hits that will hopefully lay the foundation for future bouyon crossover hits from St. Lucia and Dominica.
“Even the Jamaicans — who, oftentimes, we wish we were in their shoes so we could have our genres recognized — are looking to soca now because they believe that soca is the next thing,” Hart proclaims. “Our confidence is building; we’re finding our voice and our space and realizing that if we keep it up consistently, the world will catch up to us eventually.”