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Trending on Billboard Since it dropped last year, “Birds of a Feather” has taken flight as one of Billie Eilish‘s most successful songs to date. But in a new interview, the pop star revealed that she almost scrapped it entirely, fearing it was too “stupid” to release. While speaking to the Wall Street Journal for […]
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The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard Hot 100 dated Nov. 8, we look at the chances HUNTR/X has of recapturing the crown that Taylor Swift has held for the last three weeks.
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Taylor Swift, “The Fate of Ophelia” (Republic): Taylor Swift’s dominance atop the Hot 100 since the release of her The Life of a Showgirl album has been typically staggering: Not only did she dominate the entire top 10 (and the two spots just outside) with its 12 tracks in the album’s debut chart week (dated Oct. 18), she also held eight of the top 10 in its second week (Oct. 25) and four this week (Nov. 1). And in all three of those weeks, the same Showgirl song has reigned atop the Hot 100: lead single and album opener “The Fate of Ophelia.”
“Ophelia” opened with historic streaming numbers and a gigantic radio debut, posting one of the best all-around single-week performances of any song in 2025, even without being available for single-song purchase in its debut frame. It has slipped heavily in streaming each week since — probably somewhat inevitably given the gaudy numbers it posted initially — but has still remained the most-streamed song in the country by a fairly comfortable margin.
That may change next week. According to early data provided by Luminate, “Ophelia” has slipped another 19% in official on-demand U.S. streams through the first four days of this tracking week (Oct. 24-27) compared to the same period last tracking week, to 15.7 million streams. For the first time since its debut week, it is on track to fall out of the top spot on Streaming Songs. (Notably, programmed streams, not just on-demand, also contribute to the Hot 100.)
It still has the slight edge in song sales over the other hits competing for the Hot 100’s top spot — and it should also net some extra sales from the solo commercial release of its “Alone in My Tower” acoustic version on Tuesday (Oct. 28), which was previously only available as part of one of the album’s deluxe editions.
But the real X factor here will be radio. While “Ophelia” slipped 19% in streams, it also gained 20% in all-format airplay audience Oct. 24-27, according to Luminate, as it continues climbing in the top five on Radio Songs, Pop Airplay and Adult Pop Airplay. If it can continue to grow there in the final days of the tracking week while stabilizing on streaming, it might be able to hold onto the Hot 100 crown for a fourth frame. (Perhaps with a ghostly remix featuring an apparition of Hamlet’s Ophelia, right in time for Halloween?)
HUNTR/X: EJAE, Audrey Nuna & Rei Ami, “Golden” (Visva/Republic): The biggest threat to Swift’s Hot 100 rule is from the song she deposed in the first place: “Golden,” from KPop Demon Hunters. The HUNTR/X anthem has remained a strong performer in the three weeks it’s had to cede the crown, and returns to No. 2 on this week’s chart, rebounding all the way from No. 13 two weeks earlier, when it got buried under the Showgirl avalanche.
“Golden” is currently on track to pass “Ophelia” on streaming next week, having amassed nearly 16.3 million official on-demand streams through the first four days of the tracking week — a 3% dip from its numbers during the equivalent period the previous week, but still a 3% lead over the numbers for Swift’s single. (The impending Halloween weekend could also help it remain strong through the tracking week’s final days, as KPop Demon Hunters-themed costumes are expected to dominate the season.)
“Ophelia” maintains a slight lead on “Golden” in sales, but again, radio may ultimately be a deciding factor. While it’s not growing there as quickly this week as “Ophelia,” it has a head start of several months — and it is still building on the airwaves, aiming to take over Pop Airplay for the first time. It could be a photo finish between arguably the two biggest pop culture phenomena of all of 2025 on next week’s chart.
IN THE MIX
Olivia Dean, “Man I Need” (Polydor/Island/Republic): The artist showing the most consistent growth on the Hot 100 this week is again Olivia Dean, whose “Man I Need” hits the top 10 for the first time (moving 17-8), while her other two Hot 100 hits (“So Easy [To Fall in Love]” and “Nice to Each Other”) also hit new peaks of No. 44 and No. 88, respectively. “Man I Need” continues to gain across the board — particularly on radio, where it’s up 25% in all-format audience through the first four days of the tracking week — though it still has some additional distance to make up to really get in the fight for No. 1 with Swift and HUNTR/X.
Trending on Billboard Looks like Ariana Grande‘s hair wasn’t changed for good. Three years after going blonde for her role in Wicked, the pop star has revealed that she’s not that girl anymore, debuting her new brunette coloring on Instagram. In a simple mirror selfie posted Wednesday (Oct. 29), Grande makes a kissy face while […]
Trending on Billboard Kelly Ripa and husband Mark Consuelos have made a habit of going all-in on Halloween on Live With Kelly aa Mark. Their annual epic, multi-costume extravaganzas will crank up another notch on Friday (Oct. 31) when they bust out more than 65 costumes, including Kelly in white pancake makeup and a pink […]
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For rising British pop star Artemas, Lovercore – the title of his new mixtape – encompasses entirely how he presents his music to the world. “I’m kind of coining my genre – if I have one – and deciding what the wave is with this mixtape,” he tells Billboard U.K.
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That genre, or vibe, is one of serious intensity, in-your-face production and the 26-year-old taking big swings with his emotional, impulsive lyricism. It’s informed by his love of The Weeknd (an all-time hero) but also a number of synth-pop and electronic icons; Lovercore shares the same bleak shades of Depeche Mode’s 1986 monster Black Celebration. “Superstar” and “Southbound” both reflect on intoxicating relationships, set to Nine Inch Nails-sized beats: “Choke me to the point where I can barely breathe, my love/ You’ve got me in the palm of your hands,” he sighs in the former.
“I don’t like writing about mundane or overly-sentimental stuff, all my lyrics are big and instinctive,” Artemas Diamandis says. “Like when you meet someone and you become f–king obsessed with them or when someone breaks up with you and you just f–king hate them. That’s what I like to sing about.”
Lovercore is the British musician’s first mixtape since his explosive breakout year. In late 2023, his self-released single “If You Think I’m Pretty” started rising up streaming charts, and March 2024’s follow-up “I Like the Way You Kiss Me” topped numerous charts in Europe, peaked at No. 12 on the Billboard Hot 100 and has since racked up 1.4 billion streams on Spotify alone. He became a rare British breakout story in an otherwise slow year, and proved that strong creative convictions over following standard music industry checkmarks could pay dividends.
Artemas began self-releasing music in 2020 with material that bordered on softer indie-pop. By 2023, he’d grown disillusioned with the advice he was receiving from industry advisors and decided to be true to his own sound. “If You Think I’m Pretty” was worlds away from the approachability of his earliest singles, favouring distorted vocals and drums, and a menacing air of intrigue. “I Like the Way You Kiss Me” was even more enthralling and stuffed with hooks atop an electro beat. “You have to be a little bit fearless and OK with being judged,” he says of upending his sound and reaping the rewards.
The success of the songs and his two 2024 mixtapes Pretty and yustyana sent him on tour around the world, including packed shows at festivals such as Coachella. He’s met famous fans such as Finneas O’Connell, brother and producer of Billie Eilish (“that first album f–ked me up so bad,” Artemas says), and is collaborating with his heroes like Illangelo, producer of The Weeknd’s 2011 Trilogy collection – Artemas’ creative north star. “Illangelo reached out ages ago, but I’ve been too scared to do the session, because he’s like my favourite producer ever,” he laughs.
As he releases Lovercore and gears up for a fruitful new era of music and performances, he tells Billboard U.K. how staying true to his vision helped him build an army of fans – and create his strongest music yet.
There’s a Depeche Mode feel to this mixtape. Is that a fair comparison?
Yeah I think so. I grew up on ‘90s alt music like Nirvana and Radiohead. Then I put out “I Like the Way You Kiss Me” and I knew I was doing a fake shitty Robert Smith [The Cure] impression, but then I got all of these comments like, “This is like the new romantics in the ’80s.” My mum used to play a bit of Tears for Fears, but I never really properly dived into it, and then I got obsessed with Depeche Mode and all of this ’80s synth pop.
The main purpose of this record is to just get that s–t out of my system. Every time I’d sit down and write a song I’d just start playing synths. I’m obsessed with this stuff, but I just know there’s a whole other side to my artistry that I’ve been neglecting, so I’m gonna put this out and then we can move on a bit.
How’s 2025 been for you geberally?
It’s been good. I would say that I definitely felt myself getting quite tired being on the road. I didn’t realize that as soon as you have an audience, they just put you in a van and send you around the world, so I feel like I’ve had barely any time to make music but I’ve had a great 2025.
Coachella was a highlight – that was pretty wild. I had such a great time and the show was packed. I also got snubbed for Glastonbury — and I’m not being salty because I didn’t get chosen, if I had to pick I’d have genuinely chosen Coachella anyway! It feels a lot more on brand for me.
What have you learned about yourself as a performer through these shows?
I was so worried when I was told that I had to start performing. I’d traditionally been in a band set-up and it was all soft indie-pop and it was all very live. The stuff I’m singing now is actually really difficult to perform live, and I was worried it would sound bad. But I’ve got better at controlling the audience and being more confident with that.
Artemas
@eleonoramur
What felt different about making Lovercore compared to your previous work?
I handed this project in two months ago, which is a first for me. With “I Like the Way You Kiss Me,” I made it, posted it four days later, and a week later it was the most viral track on TikTok – and the most-listened to song in the world. From there, I’ve just put music out and been quite impulsive and instinctive when it comes to releasing, but this was the first time that I decided I was going to make songs and hand them in and let them breathe.
Did you enjoy that more traditional A&R process and release strategy?
The problem I was having before was that I was kind of spoiling the songs for myself. It’s nice to have the song and hold onto them for a bit longer. Your relationship to a song is naturally going to be different once other people hear it. I’ve enjoyed having these songs for longer – they mean a lot to me. Sometimes you put a song out that you’ve made a week ago, and it almost feels like a violation of your own privacy. Inevitably when you put them out, you do go off them a bit.
I can imagine that period of writing a song and it hitting straight away being a bit of a whirlwind…
It was extremely surreal. It kind of felt like a joke. [“I Like the Way You Kiss Me”] just wouldn’t stop rising. I think my brain got a bit fried by how quickly everything moved last year, and how suddenly I was an artist with a massive streaming audience. That came out of being obsessed with making songs and not really thinking about an audience. Lovercore is the first time I’ve made music with an audience waiting for it, and I’ve kind of been trying to go back to my old mindset and not caring and making a project for me.
That must be nice to have people respond, though, especially when you’ve been through the grind…
That side of it is so nice. I had three or four years of putting music out and no one listening to it – which is something that every artist has to go through – but it’s not a nice place. So I’m very grateful to have what I have going on. But you’re also not making stuff with that innocence, and where there’s no judgement and if it fails, f–k it, who cares?
Up to that moment it’s like everyone is just rooting for you. I never read a single negative comment in that whole time, and it was just a lot of positivity. But as soon as you have a song that people can’t escape off their feed, that’s when you start getting pushback, and that was a wild thing to deal with. It was surreal and scary as f–k, but also the best thing in the world. Like, everyone knows that song now, and I can be sure that at a festival set that I have a moment where the crowd is going crazy.
Did it change the way the industry was looking at you? You’d been releasing material for years but hadn’t made much progress.
I’d been listening to every piece of advice from people in the industry for years. I would sign these distribution deals and make these EPs and music videos. I was doing all this bollocks and it wasn’t working.
And then I had this epiphany/breakdown moment where I was like, ‘F–k it, no one in this industry knows what they’re talking about, this traditional s-–t doesn’t work’. So I just put out a song every single month and posted every single day on TikTok, and just started to make the s–t that I love.
I completely changed what I was releasing, too. The music that is now Artemas, these dark R&B songs, I was just making on the side for myself. I’d play them to friends and they’d say this s–t was way harder than what I was releasing. I started putting this stuff out and ignored everything the industry was saying that I had to do… and it pretty instantly started working.
Artemas
@nicolemasri
How does Lovercore fit into your long-term plans?
In the short-term it’s about putting this mixtape out, another one at the top of next year, another one in May and then put them together and inspired by The Weeknd’s Trilogy as my first official album-type release. Beyond that, it’s hard to say. It’s like a ouija board, I just let the world come back to me with messages; I don’t like being too prescriptive with long-term goals and plans.
And how are you dealing with the creative process alongside the increased attention?
Staying focused on all the right things can be difficult when you’re constantly traveling the world. There’s naturally a lot of other stuff that has come my way that I wasn’t having to think about before. Previously I wasn’t having to tour and manage an audience, I was just making music and thinking about what’s the next chapter and how to keep pushing myself there. Now, it’s about making sure the music-making process doesn’t get affected by all the other stuff.
I just want to make the most undeniable music that I can – I don’t think I have many more aspirations. I don’t feel like I’m part of a scene; I exist on my own. I don’t think my songs are obvious smashes, they just became them. I would never want to be writing songs with the intention of making a massive song, I want it to be a crossover from my own world.
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For all the meticulous planning that mothers and fathers do before the big day arrives, things have a tendency to go sideways while babies are being born. Just ask Justin Bieber, who earlier this week fessed up to kind of losing his cool in the delivery room when wife Hailey Bieber was giving birth to their son, Jack Blues Bieber, last August.
During one of his now-daily Twitch streams, Bieber described to some friends what it felt like when things got tense between him and the couple’s doula, a non-medical professional who is on hand to provide emotional and physical support during birth. In a grab of the chat from a fan, Bieber says, “I remember dealing with, like… there was tension with… ’cause we had a doula and then we had a nurse as well, and the nurse and the doula were really kind of butting heads.”
Adding to the tension, Bieber said, “then I was butting heads with the doula, and it was just like this… and I was hella emotional because it’s like, this is like one of the most important times of your life, and I remember just like, I think I was being really strong with the doula.” Bieber said his advocacy made wife Hailey feel anxious. “So she’s like, ‘you need to apologize to the doula,’” he said she told him. “Just clear the air.”
So, the “Sorry” singer said he apologized, explaining that his emotions were running high at that moment. “‘I don’t want you to take away from my moment either as the dad,’” he said he told the doula. “‘I got this too.’ There’s times when I need to console Hailey and I felt like she was pushing me to the side so that she could do [her job],” said the singer, who noted that he felt he had “good instincts too” as a first-time dad.
While baby Jack has seemingly not shown up to hang out in the playpen Bieber set up in the middle of the giant studio where he is streaming on Twitch, the singer has been busy since launching the feed last week. So far, he has played a lot of basketball with his crew, sung what sounded like the beginnings of a new song on Monday and, on Wednesday (Oct. 29), did an intense trainer-led group workout with his boys.
Trending on Billboard The NFL is adding more firepower to the Super Bowl LX musical lineup. In addition to halftime headliner Bad Bunny, the football league’s hospitality provider, On Location, announced on Tuesday (Oct. 28) that Sting will headline a Super Bowl-branded concert at the Palace of Fine Arts in San Francisco, two days before […]
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Sia and her estranged husband are fighting over custody of their child amid divorce proceedings — and the allegations are getting ugly.
David Bernad, an oncologist who married Sia at the end of 2022, claims in a Monday (Oct. 27) court filing that the pop star is a drug addict who cannot adequately care for their 19-month-old son, Somersault. In a Tuesday (Oct. 28) response, Sia reveals that Bernad was recently under investigation for alleged possession of child pornography.
The claims come in California divorce proceedings, which Sia initiated this past March due to “irreconcilable differences.” Bernad has since been seeking hefty spousal support from Sia, and his request for more than $250,000 a month is set for a hearing in January.
Now, Bernad is asking for full custody of Somersault (referred to by the nickname “Summi” in court documents). He alleges in the Monday filing that Sia, who has been open about her past struggles with drug addiction, is once again using.
“Sia is an unfit and unreliable parent struggling with substance abuse and addiction, rendering her incapable of providing safe or stable care for Summi,” writes Bernad in a declaration. “I am the only safe and reliable parent for our son. I am a doctor, young, healthy, and have no criminal history or drug or alcohol addiction issues.”
Bernad says he witnessed Sia abuse ketamine and opioids during their marriage, and he claims doctors found barbiturates and benzodiazepines in her system during a hospital stay last month. He says Sia should have supervised visits with Summi, and only after she’s undergone a breathalyzer test. Bernad also wants the singer to submit to random drug testing and pay him $77,000 per month in child support.
Sia, however, counters in her Tuesday court filing that she has been “fully sober for over six months” and remains committed to recovery. She says Bernad is actually the one who parties and uses recreational drugs, and that this is one of the main reasons she chose to divorce him.
“Dan’s attempt to weaponize my past sobriety journey — an issue long resolved and well-documented — serves no legitimate purpose and is intended only to distort the facts and undermine my credibility before this court,” writes Sia in a declaration. “His willingness to dredge up decades-old history to serve his own financial and strategic interests demonstrates the extent to which he will go, even at the expense of his child and the child’s mother.”
Sia says Summi should remain in her primary custody, as has been the case since this summer. According to the court filings, Bernad agreed to this arrangement — including a stipulation that his own visits be supervised — because he was under investigation for alleged child pornography found on his computer hard drive in July.
Bernad “vehemently” denies any wrongdoing and claims Sia “planted” this illicit material on his hard drive. The Los Angeles Police Department and the city’s Department of Child and Family Services both looked into the claims but closed their investigations without any charges, citing a lack of evidence.
Nonetheless, Sia says she’s still not comfortable with Bernad spending unsupervised time with Summi. She says Bernad is not prepared to care for Summi by himself because he was an absentee parent during their marriage, often jetting overseas “at a moment’s notice.”
Sia’s lawyer declined to comment on the proceedings on Tuesday. A rep for Bernad did not immediately return a request for comment.
Trending on Billboard If there were a pop version of the Avengers, we think Ariana Grande‘s trio of early mentors would all be included. On the new Billboard Pop Shop Podcast, Katie & Keith are chatting about Ari kicking off the Wicked: For Good press tour by sitting down with Evan Ross Katz on his […]
Trending on Billboard Following the release of her searing new album West End Girl, Lily Allen says she’s leaving her past exactly where it belongs: the past. In a conversation with Interview Magazine published Tuesday (Oct. 28), the British singer — who split from actor David Harbour after four years of marriage in February — […]
