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There’s a nostalgia to Jeanette’s ’80s hit song “El Muchacho de los Ojos Tristes” that has transcended generations. Most recently, Selena Gomez and Benny Blanco tapped The Marías for a reimagination of the ballad, titled “Ojos Tristes,” that is part of the couple’s collaborative album, I Said I Love You First. “I am very proud […]

Selena Gomez sings and dances to the beat of her own drum in the award-winning musical thriller Emilia Pérez, starring as Jessi Del Monte, a rebellious woman on a journey of radical transformation. Her compelling performance, both raw and refreshing, unlocked a new side of the 32-year-old star on the big screen. And that’s just one of her latest career milestones. In an industry that often aims to box you into categories, Gomez is a shapeshifter, constantly redefining what it means to be a global powerhouse today. In the last 12 months, Gomez, who has meticulously crafted a blueprint for her multi-hyphenate standing, garnered a Golden Globe best supporting actress nomination for Emilia Pérez; won a Screen Actors Guild Award for her role in Only Murders in the Building; the LP I Said I Love You First, which she released in March with fiancé Benny Blanco, debuted at No. 1 on Billboard’s Top Album Sales chart, becoming Gomez’s fourth leader on the chart; and through her Rare Impact Fund, Gomez continues to work to increase access to mental health for young people.  

Now, on April 24, she will be honored at Billboard and Telemundo’s annual Latin Women in Music gala with the Woman of the Year award. 

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“I think anytime as women we show up and support each other, it truly is so beautiful and important,” Gomez tells Billboard. “I will say being honored at Latin Women in Music is incredibly special to me though. My Mexican heritage is something that has influenced me my entire life and it’s not lost on me how representation matters. Throughout the years I’ve been doing this, some of the most supportive women in the entertainment business I have met have been other Latin women. I love the bond we all have.”  

Named after fellow Texan, the legendary Selena Quintanilla, Gomez — whose paternal grandparents are Mexican — catapulted to fame as a child actor in Barney & Friends at 10 years old and subsequently starred on the Disney Channel show Wizards of Waverly Place as the ultra-cool and spunky teenage wizard Alex Russo. But it’s perhaps her career as a recording artist that solidified her pop icon status boasting of 42 entries on the all-genre Billboard Hot 100, and seven top 10 LPs on the Billboard 200, including three leaders on that tally. While she has mainly recorded in English, Gomez has always stayed close to her roots, and recording in Spanish felt almost inevitable.  

Her first big splash in Latin music came in 2019, thanks to a feature on DJ Snake’s “Taki Taki,” alongside hitmakers Ozuna and Cardi B. The track debuted at No. 1 on the Hot Latin Songs chart in 2018, ruling for 13 weeks. Since then, Gomez has achieved three additional top 10 hits on the ranking, among them “Baila Conmigo,” her collaboration with Rauw Alejandro, which peaked at No. 4 on Hot Latin Songs in 2021 and topped the Latin Airplay chart for a week. That collab is part of her first-ever Spanish-language project: Revelación. It debuted at No. 1 on the Top Latin Albums chart, making history as the first album by a female artist to achieve the feat since Shakira’s El Dorado. 

“I never really focus on stats and charts, but when I hear something like that, all I can feel is pride. Shakira is an icon and someone I’ve always looked up to and I love her so much,” says Gomez. “Making a Spanish album was something I had wanted to do for a long time. Over the years, I’d release a Spanish version of one of the songs off an album but having an all-Spanish project was something that meant a lot to me. I worked hard on making sure I paid homage to my Latin roots, through the music as well as the aesthetics of all the visuals.”   

Navigating a bicultural identity, especially one that has a double standard (you should assimilate and learn English but also be fluent in Spanish), is one that even Selena Quintanilla faced in her early days. Then, Quintanilla had to learn to speak and sing in Spanish to be accepted in Mexico.  

Gomez recently faced similar scrutiny when critics questioned her Spanish-speaking skills on Emilia Pérez, even though she plays the role of an American who lives in Mexico and who is not meant to be fluent in the role. Gomez — who alongside her co-stars Zoe Saldaña, Karla Sofía Gascón and Adriana Paz won best actress award for the ensemble cast at the 2024 Cannes Film Festival — says Emilia Pérez is a film she’ll “hold dear forever.” 

“I pushed myself into uncomfortable spaces which as an actress are the most rewarding. It was a magical time and working with [director] Jacques [Audiard] was one of my best experiences,” she says. “I am taking my time to find the right role and director to work with next because I want it to be a challenge and unexpected.”

Gomez’s Latin heritage is constantly present in her work. She plays Mabel Mora in Hulu’s Only Murders in the Building. And in I Said I Love You First, she includes “Ojos Tristes” with The Marías, a reimagination of Jeanette’s 1981 classic ballad “El Muchacho De Los Ojos Tristes.” The track entered the top five of the Hot Latin Songs chart (dated April 5).  

“Benny and I went and saw The Marías in concert last summer. I was mesmerized by them and knew I wanted to have them on our album,” Gomez shares. “ ’El Muchacho De Los Ojos Tristes’ to me is one of those cross generational songs that brings people together no matter how old you are. You either knew as an adult or something your mother or abuela listened to so it conjures up nostalgic memories. I loved seeing all the posts about the song and the feeling it reminds people of. I might have teared up a few times. I am very proud of this song.”  

Gomez is equally proud of her work in activism as a leading voice in advocating for mental health and social justice for underrepresented communities. In 2019, she executive produced Living Undocumented, a Netflix docuseries that poignantly tackled the immigration crisis in the U.S. She has also transformed the youth mental health landscape by mobilizing over $20 million in funds with philanthropic partners across five continents.    

“At the end of the day I believe it matters to be vocal about issues that matter to you, whether you are famous or not. It’s not for the faint of heart, because you are putting yourself out there and trust me there will be a lot of opinions that come at you for even having the nerve to say anything at all,” Gomez says. “I remember when I decided to be open about my own personal mental health, it was scary to be that vulnerable and I didn’t ever want anyone to think I am a victim. I thought [that] by sharing my own story I could help others, and I will take any negative opinions that come with that because I see the bigger picture of how the conversations have changed around mental health.” 

Eight years after being named Billboard’s Woman of the Year, Gomez’s influence in music and beyond is even more tangible today, a testament to her impact and legacy. Her advice for the new generation of artists?  

“Blocking out the noise and being true to yourself,” she says. “The noise can be overwhelming, and I am not saying it’s easy but by doing that and not compromising who you are, it goes a long way.”  

The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.

Read Billboard’s Latin Women In Music 2025 executive list here.

Hanna Nicole and Ashley Grace are so in sync that they even finish each other’s sentences at times. 
Collectively known as Ha*Ash, the Louisiana-born sisters’ bond has powered the duo’s career over the past 20 years, and that built-in connectedness also contributes to their unbreakable status in Latin music. On April 24, the sisters will be honored at Billboard and Telemundo’s annual Latin Women in Music event with the Unbreakable Award, celebrating both their music and their career as a remarkable sibling duo that is perhaps more relevant than ever today.  

“When I hear the word unbreakable, the first thing that comes to my mind is that, although this career has been like a roller coaster, here we are doing what we love to do the most,” says Hanna, who is a year and a half older than Ashley. “It’s an honor to not only be recognized for our work after 23 years of career but to continue to live from our stories and songs. It’s a blessing.”  

Speaking in perfect English and Spanish, a reflection of their bicultural upbringing — living half of the year in Mexico and the other half in the U.S. as kids — Hanna and Ashley are in the midst of their biggest tour ever, with a South American trek that included stops at Chile’s Viña del Mar Festival, in the wake of their 2024 album, Haashville. 

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It’s the latest high point in a career that fueled Latin pop’s domination in the early 2000s with their country-tinged “Odio Amarte,” the first single from their self-titled debut album, and “Estés Donde Estés,” which became Ha*Ash’s first top 10 hit on Billboard‘s Latin Pop Airplay chart.  

“ ’Estés’ became the theme song of a Mexican telenovela, so it got such a big push from that,” Ashley explains. “Back then, if one of your songs was picked up by a telenovela, it was like wow you made it. We never imagined this would be our breakthrough song, but it opened doors. We started performing small gigs, and after that, we kind of took off.”  

But it was “Odio Amarte” that showcased Ha*Ash’s signature sound: Latin pop with a country twist. It was a style that came naturally to the Mexican-American sisters who grew up in the South listening to the likes of Reba McEntire, Dolly Parton and Garth Brooks. Hanna and Ashley — professionally trained musicians and singers — would translate those artists’ songs to Spanish so their friends in Mexico could understand what they were singing about.  

“That’s who we are, a mixture of two cultures, different musical genres, that’s the consequence of where we lived and who we are,” says Hanna. But their vision of fusing pop with country was met with resistance from some label execs who argued country wasn’t popular in the Latin world. “We would get yeses from labels we were visiting but they wanted us to just do pop, and we didn’t want to record just to record, we wanted to do what felt natural to us. We said no to those labels because we weren’t in a hurry to release anything, and we wanted to be loyal to our sound.”

Ha*Ash

Sony Music

Eventually, their demo ended up in the right hands at Sony Music México, with whom they signed and released their debut LP, Ha*Ash, in 2003. It was also around that time that the then teenagers signed with Ocesa Seitrack for management.  

“Staying genuine to their music has been extremely relevant [to their success],” says manager Octavio Padilla of Ocesa Seitrack. “That is what has generated a true connection between Ha*Ash and their fans and that has maintained this bond for so long. If today you go to a Ha*Ash show in Chile, Argentina or anywhere in Latin America, you will be able to see that connection where all their fans feel identified and close to Hanna and Ashley.”  

All told, Ha*Ash has released a total of eight albums and, over the years, the duo has accumulated a total of 16 entries on Latin Pop Airplay, four of which reached the top 10, including “El Cielo Te Mandó Para Mí” from their latest studio album, Haashville (2024), which reached a No. 7 high on Latin Pop Airplay.

Besides recording music, touring has been key to Ha*Ash’s success. “Thank God that’s been where we’ve overachieved,” says Hanna. “I wouldn’t say that we wouldn’t be here if it wasn’t for live shows, but our careers would be different. Today, we are very fortunate to be on tour and sell the number of tickets that we have sold but tomorrow is not guaranteed so we value the good moments.”  

That grateful mentality was instilled in them as little kids. Hanna and Ashley grew up in a strict household where they were taught the value of hard work at a young age. They started performing when they were around 12 years old at state fairs, rodeos and even a stint at the Louisiana State Penitentiary, as tourism ambassadors — handpicked by the Secretary of State in Louisiana who heard them sing at church. “On the weekends, we would fly from Mexico to Louisiana to sing at all these events and we’d take our guitars, which were way bigger than us, and we’d perform and then fly back to Mexico on Sundays,” Hanna recalls of their extraordinary childhood.  

Ashley chimes in, “We were home-schooled and when we weren’t touring, my dad would ask, ‘What’s your schedule? Because you’re not just going to sleep around or watch television.’ So, it was either piano or guitar class, singing class, going to the gym, doing something productive. ‘If you have an hour that I don’t see on your schedule, you’re wasting your time,’ he would tell us.”  

And they wouldn’t have it any other way either. “When we signed with Sony, we were underage so my dad would go into every single meeting. He was always like, ‘One day I won’t be here, so you guys need to sit in and listen because I know I have done my job when I’m not here and you’re able to continue with your career.’ We are very grateful to my dad for that, for teaching us to work and to value.”  

Reflecting on their 20 plus years in music, Hanna and Ashley are most grateful to be able to do this together.  

“I just feel that we were brought up to do everything together and once we were working and traveling, although we’re surrounded by so many people, at the end of the day, it’s just us,” Hanna says. “We’ve always had each other’s backs, and we speak so openly about what works and what doesn’t because we have a bond that is like no other. We’re sisters first and then we’re partners. Sisterhood always comes first.”  

The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.

Read Billboard’s Latin Women In Music 2025 executive list here.