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Billboard Women in Music 2025
Olga Tañón, Anitta, and Chiquis will be honored at the third annual Billboard Latin Women in Music event, Billboard and Telemundo announced on Wednesday (April 2). The program will air live exclusively on Telemundo on April 24 at 9 p.m. ET.
Hosted by Ana Bárbara, the two-hour music special will celebrate the “groundbreaking women shaping the future of Latin music,” says the press release. It will also stream on the Telemundo app, Universo and Peacock.
According to the initial list of honorees, la Mujer del Fuego (the Women of Fire) Olga Tañón, as she is widely known, will receive the Lifetime Achievement Award for her nearly four decades of unparalleled influence in merengue and Latin pop. Throughout her career, which dates back to the mid-1980s, the Puerto Rican legend has not only stolen hearts, but has also shaped the tropical style, earning a special place in the history of Latin music, earning the No. 8 spot on Billboard‘s Best 50 Female Latin Pop Artists of All Time.
Twenty of her albums have charted on Billboard’s Top Latin Albums, including two No. 1s, Llévame Contigo (1997) and Te Acordarás de Mí (1998). Meanwhile, on Tropical Airplay, the merengue powerhouse holds the record as the female artist with the most Top 10 entries (29 in total). “Her musical versatility, passion, and ability to connect with diverse audiences have made her an enduring icon,” reads the statement.
Meanwhile, trilingual superstar Anitta will be honored the Vanguard Award for her groundbreaking contributions to Latin pop, becoming one of the few Brazilian artists to successfully break into the Spanish-speaking market.
Anitta’s breakthrough came in 2017 with the J Balvin collaboration “Downtown,” which peaked at No. 14 on Billboard’s Hot Latin Songs chart. Since then, through impactful collaborations and solo hits like “Envolver” — which reached No. 2 on Billboard’s Global 200 — she has established herself as an essential force in breaking “barriers, challenge norms, and inspire future generations,” the statement said.
Rounding out the honorees on this first announcement, Chiquis will be recognized with the Impact Award for her “extraordinary contributions to the music industry and society.” A three-time Latin Grammy winner, the Mexican-American artist carries forward the rich banda legacy of her renowned family.
Chiquis holds 12 entries on Regional Mexican Airplay, and two No. 1 albums on Regional Mexican Albums for Ahora (2015) and Entre Botellas (2018). As the founder of Busy Bee Productions, she launched two hit TV series, while her podcast Chiquis and Chill has ran for four successful seasons.
Billboard and Telemundo will announce additional Latin Women in Music honorees in 2025.
Billboard Women in Music 2025
Selena Gomez is back in the top 10 on Billboard’s Hot Latin Songs chart (dated April 5) as “Ojos Tristes,” with Benny Blanco and The Marias, debuts at No. 4. Thanks to the reimagination of Jeanette’s 1981 classic ballad “El Muchacho De Los Ojos Tristes,” Blanco and The Marias secure their first top 10 on their second visit to the chart.
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“Ojos Tristes” opens at No. 4 on Hot Latin Songs –which blends airplay, digital sales and streaming data into its formula– thanks to gains mainly through streaming activity. The song registered 8.2 million official streams in the U.S. in the tracking week ending March 27, according to Luminate. The sum yields a No. 3 start on Latin Streaming Songs, the fifth top 10 for Gomez and an equal first top 10 for Blanco and The Marias.
Gomez’s “Ojos Tristes” samples “El Muchacho De Los Ojos Tristes” by Spanish-British Jeanette, who rose to the spotlight in the 1970s. While the song, composed by Manuel Alejandro, did not enter the charts, the singer-songwriter’s global hit, “Porque Te Vas,” reached No. 25 high on Latin Pop Airplay in 2008.
The bilingual “Ojos Tristes” intertwines nostalgic melodies with a modern sound, where Gomez sings in English and Maria Zardoya, of The Marias, lends her soft vocals to mirror Jeanette’s style for a modern audience.
The collaboration has propelled Blanco and The Marias to secure their first top 10 on Hot Latin Songs, after each scored an entry. Blanco reached No. 22 high last December as a featured artist on Myke Towers’ “Degenere.” The Marias, meanwhile, scored a No. 17 peak through their Bad Bunny collab “Otro Atardecer” in 2022.
For Gomez, “Ojos Tristes” gives her a fifth top 10 and first since “Selfish Love,” with DJ Snake, debuted and peaked at No. 6 in 2021.
“Ojos Tristes” also makes inroads across other Billboard charts. It debuts at No. 59 on the all-genre Billboard Hot 100. Plus, it starts at No. 63 on the Billboard Global 200 with 19.5 million streams, and at No. 118 on Global Excl. U.S. with 11.3 million clicks outside the U.S.
Sales too assist on the song’s top 10 debut on Hot Latin Songs, as “Ojos Tristes” registers 1,000 downloads in the U.S. which translates into a No. 1 debut on Latin Digital Song Sales.
Billboard Women in Music 2025
Fuerza Regida and Grupo Frontera achieve their second collaborative No. 1 as “Me Jalo” tops both Billboard’s Latin Airplay and Regional Mexican Airplay charts (dated April 5). The groups previously scored a No. 1 together when they teamed-up with “Bebe Dame” (one week on top of both lists in March 2023).
“Me Jalo” flies 9-1 on the overall Latin Airplay chart after a 62% improvement in audience impressions, to 10 million, earned in the U.S. during the 21-27 tracking week, according to Luminate. Thanks to the swell, the song leads with the Greatest Gainer honors, awarded weekly to the track with the biggest airplay gain.
“Creating this song was an incredible experience,” Alberto ‘Beto,’ Frontera’s guitarist tells Billboard. “Being in the studio with our friends from Fuerza Regida is the best—they’re part of our family! Now, to see us at No. 1 on the charts with them is such an honor. We keep hitting milestones and raising the flag of Mexico high.”
“Me Jalo” is one of five songs from Fuerza Regida and Grupo Frontera’s collaborative EP, Mala Mía, which added to the acts’ career top 10s on Top Latin Albums and Regional Mexican Albums charts, where it debuted and peaked at Nos. 10 and No. 6, respectively.
“Me Jalo” marks the fourth time both Fuerza Regida and Grupo Frontera have claimed the top spot on the overall Latin Airplay chart. Remarkably, the two groups have achieved an identical number of chart-topping hits since their debut in 2023: two No. 1 singles in 2023, one in 2024, and now their first in 2025. While Fuerza Regida’s No. 1 hits each held the top spot for a single week, Grupo Frontera enjoyed a longer reign with “Un X100to,” with Bad Bunny, which commanded the chart for six weeks in 2023.
“When we make music, we always aim to spread joy and fun,” Payo, vocalist of Grupo Frontera, adds. “Our mission is to create pure vibes, and for those who listen to find something positive that helps brighten their day. Seeing people enjoy and make videos is our biggest achievement. Every time that happens, good news rolls in, and we feel even happier…”
In addition to its strong performance on radio, “Me Jalo” has seen significant traction on TikTok. The song has inspired over 756,000 user-generated videos, with fans dancing as if being pulled by an invisible rope—a playful nod to the word “jalo,” derived from the verb “jalar,” which means “to pull” in Spanish.
The song holds at its No. 3 high on the multi-metric Hot Latin Songs chart for a third week, after generating 8.5 million official U.S. streams, up 3%, in the tracking week.
“We want everyone to have as much fun with our music as we do creating it,” Juan Cantú, accordionist of Grupo Frontera, adds. “When the trend started going viral on TikTok and celebrities joined in, we got super excited! That’s why we make music.”
Elsewhere, both Fuerza Regida and Grupo Frontera each add a new No. 1 on Regional Mexican Airplay where “Me Jalo” jumps 5-1 with 48% gain audience impressions, to 8 million.
Legendary regional Mexican group Banda El Recodo is gearing up for the release of their new album, En Vivo Desde Japón (Live from Japan). Recorded last year during their performance at the De Camino a Latinoamérica festival in Tokyo at Odaiba Pier, the album will be rolled out in five weekly installments starting this Thursday (April 3).
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“We decided to release it this way to offer something different,” says Alfonso “Poncho” Lizárraga, leader of the group that was founded in Mazatlán nearly 87 years ago, in an exclusive interview with Billboard Español. “Each installment will feature a collection of songs grouped under a specific theme.”
The first part, titled Orgullo por México (Pride for Mexico), will include tracks like “Puño de Tierra,” “El Sinaloense/El Corrido de Mazatlán,” and “El Rey/Cielito Lindo/Viva México.” This will be followed by Amor Como Lenguaje Universal (Love as a Universal Language) on April 10, featuring a medley of “Te Presumo/Me Gusta Todo de Ti/La Mejor de Todas,” “Y Llegaste Tú,” and the spotlight track “No Me Aprovechaste,” an unreleased song written by Luciano Luna.
On April 17, the third installment, Separación, Distancia, Desamor (Separation, Distance, Heartbreak), will be released, featuring songs such as “Que te Ruegue Quien te Quiera,” “Yo Sé que te Acordarás/Vas a Llorar por Mí/Acá Entre Nos,” and “Triste Recuerdo/Te Ofrezco un Corazón.” A week later, on April 24, Viva La Fiesta (Long Live the Party) will debut, showcasing the tracks “La Crazy Loca,” “La Culebra,” and “La Quebradora/Vámonos de Fiesta.” Finally, on May 8, En Vivo Desde Japón will be completed with a second unreleased track, “El Malo Soy Yo,” along with “Qué Bonita/El Farol.”
This marks the second time Banda El Recodo has recorded a live album outside of Mexico. Back in 1995, they released Desde París, Francia, La Gira Europa ’95 (En Vivo) (From Paris, France, The Europe Tour ’95 Live). It is also their second time performing in Japan, where they first visited in 2002 to support the Mexican National Soccer Team during the World Cup, playing in five different cities.
“This time, we were part of an event where we were invited to share a piece of our culture with an audience of 5,000 people. It was an incredible experience and a great source of pride,” says Lizárraga. “Nowadays, there’s a growing openness to discovering Mexican music — and we find it very important that mariachi and banda are represented worldwide.”
“It’s important to honor and dignify traditional Mexican music,” Lizárraga continues. “We want the history of Mexican music to be respected and preserved. This doesn’t mean we don’t support new talents or younger generations, but it’s crucial to keep our traditions alive.”
Banda El Recodo will kick off the U.S. leg of their ’90s Banda Tour on May 25 in Newburgh, N.Y., joined by Banda Machos, Banda Los Recoditos, and Banda Maguey. The tour will blend traditional banda hits with technobanda and la quebradita, a music and dance explosion that took the scene by storm during the 1990s.
In Mexico, the tour is called Las Más Perronas (Mexican slang roughly meaning the Baddest) and includes only Banda El Recodo and Banda Machos, with three dates announced: July 11 at the Auditorio Telmex in Guadalajara, August 9 at the Arena Ciudad de Mexico, and Sept. 5 at the Arena Monterrey.
Banda El Recodo
Fonovisa/Universal
Latin music continued its extraordinary rise in the U.S. in 2024, hitting a record-breaking $1.4 billion in revenue, according to the Recording Industry Association of America (RIAA). Adjusted for inflation, this milestone represents an 18% increase over the genre’s previous peak in 2005 and marks the third consecutive year surpassing $1 billion.
Streaming remained the lifeblood of Latin music’s success, accounting for a staggering 98% of total revenue in 2024. Paid subscription services contributed more than two-thirds of those earnings, growing 6% year-over-year to $967 million. Meanwhile, ad-supported on-demand streaming platforms like YouTube, Vevo and the free tier of Spotify amassed $354 million, nearly 25% of the genre’s total value — an outsized share compared to the overall market’s 10% in this area, according to the annual report.
“I’m heartened by the continued explosive popularity of Latin music across the U.S. as artists and labels forge new ways to connect with fans,” says Rafael Fernandez Jr., RIAA’s svp of state public policy & Latin music, in a press release. “With streaming delivering 98% of Latin revenues, we can see how the Latin music community’s embrace of innovation lets traditional stars and new generations reach fans like never before — breaking language and access barriers to more boldly shape America’s music future every year.”
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Powering this dominance is a lineup of global superstars driving engagement across platforms. According to Billboard’s year-end Top Latin Artists chart of 2024, Bad Bunny claimed the No. 1 spot for a sixth consecutive year. Meanwhile, Fuerza Regida surged to second place following a string of album and EP releases that resonated with fans across the U.S. Karol G held her own as the only female in the top 10, at No. 4, while Peso Pluma came in at No. 3 — artists who are blazing new trails and cementing Latin music’s cultural and commercial growth.
Courtesy Photo
While streaming dominates, physical formats also experienced a surprising resurgence, with revenues up 35% from 2022. Despite still accounting for only 1% of overall U.S. Latin music income, this trend indicates opportunities to cater to collectors and superfans through vinyl and other tangible releases.
“There are still more opportunities to push the bounds of innovation, engaging superfans, expanding paid streaming and introducing vinyl nostalgia to this specific market,” adds Matthew Bass, RIAA’s vp of research and gold & platinum operations, in a press release. “After nearly a decade rising and rising again, Latin music keeps surging across the US and is only getting started!”
According to IFPI’s recent Global Music Report, Latin America has experienced a 15-year growth streak, becoming one of the fastest-growing regions in the world. For the first time, Mexico has entered the top 10 global music markets, overtaking Australia for the No. 10 spot. Meanwhile, Brazil holds steady at No. 9, making 2024 the first year that two Latin American countries have appeared in IFPI’s top 10 rankings, which are based on recorded music revenue.
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As Women’s History Month draws to a close, what better way to honor the extraordinary contributions of women than by celebrating the female pioneers, visionaries, and stars who have defined Latin pop? From powerful ballads to timeless dance hits, these incredible artists have shaped the genre, empowering listeners and inspiring generations through their lyrics, voices, and artistry. On March 31, we proudly present our staff picks list of the Best 50 Female Latin Pop Artists of All Time as a fitting tribute to the women who have shattered glass ceilings and barriers with their music.
But what exactly is Latin “pop”? Pop music is “characterized by a strong melody and beat, and the use of electric instruments and amplification,” as defined by the Oxford English Dictionary; and is “distinct from other forms of popular music.” Most pop music falls into the category of catchy, tight, memorable music with broad appeal. As far as “Latin pop” goes, it is basically pop, en español. And while distinct from other genres like rock, dance, tropical and reggaetón, the word “pop” essentially means “popular,” and applies to music that transcends genre confines.
It’s a hazy description, we know, and Billboard’s Latin editors debated for weeks the merits of who should be on this list; who, among hundreds of names familiar to fans across the continent, should enter the pantheon of the top 50.
In creating the list of best female Latin pop artists of all time, we looked at artists who had, first and foremost, built a catalog that’s stood the test of time. There are several new artists who we think have a brilliant future ahead of them, but could not make this list on the merits of just one or two albums. Others are great artists, but their still-limited output — say, three albums or fewer — automatically moved them lower in the list.
We also focused on artists whose music had inspired others and created long-lasting trends; who boasted unique, outstanding vocals; and who had, for the most part, significant impact on the Billboard charts. Major chart achievements meant a higher position on the chart. We also included a handful of artists that aren’t essentially pop in genre, but whose impact was such that it transcended into the realm of mass popularity, at least within the scope of Latin audiences.
Artists like Celia Cruz, the undisputed Queen of Salsa, captivated global audiences with her Afro-Caribbean rhythms at a time when salsa was primarily confined to Latin American markets. Shakira took Latin pop to unprecedented heights by combining Colombian influences with — in the case of the groundbreaking, Billboard Hot 100-topping “Hips Don’t Lie” — reggae and hip-hop elements. Similarly, Selena, hailed as the Queen of Tejano Music, brought regional Mexican sounds into the mainstream with hits like “Amor Prohibido” at a time when Spanish-language music struggled to cross over in the United States.
Then there’s Gloria Estefan, whose contributions in the ’80s and ’90s set the foundation for the global rise of Latin pop. In 1992, she made history as the first Latina performer at the Super Bowl halftime show. Decades later, Karol G became the first woman since Selena to top the Billboard 200 chart with 2023’s Mañana Será Bonito, a Spanish-language album, while achieving the unprecedented feat of becoming a global stadium performer — an historic moment for Latina artists.
That said, in compiling this list, we set clear criteria to spotlight female Spanish-language artists — focusing on Latin pop’s influence within the Hispanophone world. While we deeply appreciate artists from Portuguese-speaking countries such as Brazil and their contributions to music, this specific list focuses on performers who are Spanish-speaking or who have consistently recorded music in Spanish.
Additionally, we made a concerted effort to focus on Latin pop by excluding hip-hop/urbano and folk singers, with two notable exceptions. Ivy Queen, widely known as the Queen of Reggaetón, earned her place thanks to her versatility and pop-forward hits that helped globalize the Puerto Rican genre as its leading female pioneer. Similarly, Mercedes Sosa, the iconic Argentine folk singer, transcended her roots and entered the realm of Latin pop through her immense cultural impact and widespread acclaim.
The Billboard Latin and Billboard Español teams took into account criteria like body of work/achievements (chart placements, awards, certifications); cultural impact/influence (how each artist’s work advanced Latin pop’s evolution and inspired cultural movements); longevity (staying power across decades and relevance in different eras); musicianship and vocal prowess (their unmistakable skill and charisma); and innovation (artistic evolution and originality within the genre).
So, without further ado, here are our picks for the Best 50 Female Latin Pop Artists of All Time!
Javiera Mena
Image Credit: Jordi Vidal/Redferns
Ángela Aguilar truly shined Saturday (March 29) night at the Billboard Women in Music 2025 gala in Inglewood, California, when she accepted the Breakthrough Award with an emotional speech that was met with a roaring standing ovation at the YouTube Theater.
After performing a sublime version of the Mexican classic “Cielito Lindo” accompanied by the Harmony Project — a community chorus composed of individuals from diverse backgrounds, including immigrant children — she spoke candidly about a year that “almost broke” her — with constant headlines and online scrutiny over her marriage to Mexican singer Christian Nodal, who was in attendance to support her.
“I have had to cry the weights of judgement and speculation of a story that I have note even told,” Aguilar said. “And yet, here I am. I’m still singing, I’m still standing. Because music is who I am.”
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To a roaring ovation from her peers at the venue, she advised young girls to “sing your truth and when they tell you to be quiet […] sing even louder.” Fighting back tears, she dedicated her award to immigrant women who cross the border to the United States “with nothing but hope in their hearts, only to find themselves living in uncertainty and fear […] You deserve safety, dignity, the right to dream.”
The youngest of the Aguilar dynasty — her father is música mexicana icon Pepe Aguilar, her grandparents legendary Mexican entertainers Antonio Aguilar and Flor Silvestre — Ángela Aguilar made her stage debut as a toddler when she joined her famous dad at one of his concerts. Five years later, at age 8, she released her first album, a joint set with her older brother Leonardo Aguilar. The two later joined Pepe on back-to-back arena tours when he launched Jaripeo Sin Fronteras in 2018, honoring the jaripeo-style show — singing while riding horses — that their grandparents pioneered. Along the way, Ángela landed three No. 1 songs on Billboard’s Regional Mexican Airplay chart and four top 10 hits on Latin Airplay, including her first No. 1 on that chart, “Por el Contrario,” with Leonardo and Becky G, last year.
Ángela Aguilar at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles, California.
Gilbert Flores
Hosted by Laverne Cox, Billboard‘s Women in Music honored influential women in music spanning artists and industry leaders, with performances, awards and tributes. Doechii was recognized as Woman of the Year, while honorees also included aespa, Erykah Badu, Gracie Abrams, Meghan Trainor, and Tyla, among others.
Read Ángela Aguilar’s full speech and watch her performance below:
This Breakthrough Award means a lot to me, because this year almost broke me. And honestly, I have had to stand on stage and sing through the tears and I have had to cry the weights of judgement and speculation of a story that I have note even told, and of a story that has never hit my voice. And yet, here I am. I’m still singing, I’m still standing.
Because music is who I am. It’s the thread that connects me to every woman that came before me, like my grandmother Flor Silvestre, and it’s taught me that these women here today are not my competition because we are each other’s legacy. And she taught me that you can fight in silence and the music speaks way louder than what other people say.
To every young girl that’s watching this and is wondering if she should make herself smaller to fit in to someone’s ideas about who they are, don’t. In this world they’ll try to write your story for you; don’t let them. Sing your truth and when they tell you to be quite, if it’s what you want, if it’s truly what you want, sing even louder.
Lastly, I wanna take this moment to raise my voice for the women whose voices are not always given a stage, for the women who leave behind everything they know crossing borders with nothing but hope in their hearts, only to find themselves living in uncertainty and fear. For the immigrant women in the country who work tirelessly building and nurturing, sacrificing, yet still remain unseen, unheard and unprotected, this one is for you. I see you. I honor you. You deserve safety, dignity, the right to dream. And if my voice and my music and my presence on this stage can remind you are not invisible, then I will sing for you every single time.
So tonight I accept this award for every women who has ever had to break through. For my grandmother. For my mother, who’s honored tonight. And to every women who has paved the way for every young girl to be able to dream. We are not breaking down. We are breaking through. Gracias, ¡y que viva México!
Influential women in music graced the red carpet at Billboard’s 2025 Women in Music event, which took place on Saturday (March 29). See the best red carpet photos from the night here.Host Laverne Cox, music stars and industry leaders were pictured on the carpet ahead of the ceremony that honors accomplished women and their contributions to the music industry, their communities and beyond.
Artist nominees at this year’s prestigious event include Doechii, receiving the Woman of the Year Award, as well as aespa (Group of the Year), Ángela Aguilar (Breakthrough Award), Erykah Badu (Icon Award), GloRilla (Powerhouse Award), Gracie Abrams (Songwriter of the Year), JENNIE (Global Force Award), Megan Moroney (Rulebreaker Award presented by Crown Royal Whisky), Meghan Trainor (Hitmaker Award), Muni Long (Rising Star Award Presented by Honda Stage) and Tyla (Impact Award presented by Bose). Global Women of the Year are ANNA (Billboard Italy Woman of the Year) and Charlotte Cardin (Billboard Canada Woman of the Year).
Tina Knowles, mom to Beyoncé and Solange Knowles, is the first-ever Mother of the Year honoree at Billboard’s Women in Music, held at the YouTube Theater at Hollywood Park in Inglewood, Calif.
The list of presenters features Becky G, Kali Chis, Madison Beer, Julia Michaels, Lauren Jauregui, Mickey Guyton, Suki Waterhouse, Summer Walker, Tanner Adell, Victoria Monét and Zara Larsson.
The red carpet was also expected to see appearances from Ari Lennox, Ashe, Ava Max, Bella Poarch, Heidi Montag, JoJo Siwa, Kandi Burruss, Keyshia Cole, Loren Gray, Madison Bailey, Queen Naija, Sophia Culpo, Tinashe, Victoria Justice and more.
See many of them pictured on the red carpet in this photo gallery of not-to-be-missed moments.
Meghan Trainor
Image Credit: Gilbert Flores
Meghan Trainor at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Kali Uchis
Image Credit: Christopher Polk
Kali Uchis at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Victoria Monét, Ari Lennox & Muni Long
Image Credit: Christopher Polk
Victoria Monét, Ari Lennox and Muni Long at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Julia Michaels
Image Credit: Gilbert Flores
Julia Michaels at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Zara Larsson
Image Credit: Christopher Polk
Zara Larsson at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Ravyn Lenae
Image Credit: Christopher Polk
Ravyn Lenae at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Tinashe
Image Credit: Christopher Polk
Tinashe at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Maeta
Image Credit: Michael Buckner
Maeta at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Ledisi
Image Credit: Gilbert Flores
Ledisi at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Dalia Ganz
Image Credit: JC Olivera
Dalia Ganz at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Cindy Oliver
Image Credit: Jesse Grant
Cindy Oliver at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Sabrina Phillips, Pam Sturchio & Elena Quandt
Image Credit: Jesse Grant
Sabrina Phillips, Pam Sturchio and Elena Quandt at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Rania Aniftos
Image Credit: Gilbert Flores
Rania Aniftos at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Tanner Adell
Image Credit: Michael Buckner
Tanner Adell at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Diane Warren
Image Credit: Christopher Polk
Diane Warren at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Laverne Cox
Image Credit: Christopher Polk
Laverne Cox at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Melody Thornton
Image Credit: Gilbert Flores
Melody Thornton at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Mary Conde & Judy Heyman
Image Credit: JC Olivera
Mary Conde and Judy Heyman at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Gina Harrell
Image Credit: JC Olivera
Gina Harrell at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Kiona Nikiy Reaves & Alexandra Lyzwa
Image Credit: JC Olivera
Kiona Nikiy Reaves and Alexandra Lyzwa at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Meg Donnelly
Image Credit: Christopher Polk
Meg Donnelly at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Queen Naija
Image Credit: Michael Buckner
Queen Naija at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Mickey Guyton
Image Credit: Michael Buckner
Mickey Guyton at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Megan Moroney
Image Credit: Christopher Polk
Megan Moroney at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Ari Lennox
Image Credit: Christopher Polk
Ari Lennox at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles,.
Muni Long
Image Credit: Christopher Polk
Muni Long at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Bella Poarch
Image Credit: Christopher Polk
Bella Poarch at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles, California.
Madison Bailey
Image Credit: Gilbert Flores
Madison Bailey at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Melissa Ruderman
Image Credit: JC Olivera
Melissa Ruderman at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Lauren Jauregui
Image Credit: Michael Buckner
Lauren Jauregui at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Dana Droppo & Mike Van
Image Credit: Christopher Polk
Dana Droppo and Mike Van at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Kiana Lede
Image Credit: Christopher Polk
Kiana Lede at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Victoria Monét
Image Credit: Gilbert Flores
Victoria Monét at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Suki Waterhouse
Image Credit: Gilbert Flores
Suki Waterhouse at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
Jenna Park Adler
Image Credit: JC Olivera
Jenna Park Adler at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles.
From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
J.Lo Reunites With Edward James Olmos
In the 1997 Selena film, Edward James Olmos played Abraham Quintanilla, Selena’s father, and Jennifer Lopez gave life to the tejano music icon. Now, the two are teaming up once again in a new project, the “Let’s Get Loud” singer announced on social media.
“From ‘Selena’ to now, this journey has come full circle…SWIPE to see the big news,” J.Lo captioned the then and now photos of her and Olmos. “We’re thrilled to welcome the incredible Edward James Olmos to ‘Office Romance’!”
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See the heartfelt post here.
Viral Street Cleaner Debuts on Billboard Chart
Emerging Mexican folk singer Macario Martinez has made his Billboard debut through his collaboration with Eslabon Armado on the group’s set Vibras de Noche II, released last week. The 17-track set includes “Esa Noche,” the only collaboration on the LP, featuring the emerging 23-year-old Mexican folk singer. The song debuts at No. 50 on the multi-metric Hot Latin Songs chart, scoring Martínez his Billboard debut.
The chart feat comes just months after Martínez, the young Mexican street sweeper who captured the internet’s attention, went viral on TikTok after sharing a heartfelt video in response for the support of his song “Sueña Lindo, Corazón.”
Gente de Zona and MLB
Cuban duo Gente de Zona scored a home run with its partnership with the Major League Baseball (MLB). It’s song “Cosas Bonitas” by Gente de Zona was licensed by the league to be used in the Spanish official tease for the Opening Day 2025 in the MLB Network. The track — part of its upcoming Reparto album — was used across all Spanish social media platforms and the network aired it during their broadcast program on Thursday. Check out the clip below:
Chasing Sueños
YouTube’s AJ Ramos has teamed up with Toyota and Sonoro to launch the new podcast, “Chasing Sueños.” The seven-episode series is now available on Spotify, Apple Podcasts, and all major podcast platforms. The original podcast “celebrates ambition, resilience, and cultural identity,” according to a press statement. The episodes, which feature in-depth conversations with Latin stars such as Maffio and Edgar Barrera, are recorded in a custom-designed Toyota Studio. The artists “delve into pivotal moments of each artist’s journey—from side hustles and setbacks to breakthroughs and success stories,” the statement further adds.
Check out the episodes here.
Shakira, Shakira
The Colombian superstar has announced additional shows in Mexico as part of her Las Mujeres Ya No Lloran World Tour, including two more dates at the capital’s GNP Seguros Stadium on August 29-30, OCESA announced on Friday (March 28).
“Shakira continues to make history in Mexico! Due to high demand, another date of the Las Mujeres Ya No Lloran World Tour has been added at the GNP Seguros Stadium,” OCESA said in a statement. With the addition of dates, the Colombian superstar is set to break a record at GNP Seguros Stadium with eight performances at that venue over two separate phases of her tour – surpassing shows by other global stars like Paul McCartney, Metallica, Coldplay, and Taylor Swift.
The other recently-announced tour dates in Mexico will be at Estadio Corregidora in Querétaro on Sept. 2, Estadio Akron in Guadalajara on Sept. 6, and Estadio Cuauhtémoc in Puebla on Sept. 12.
Latin Women in Music
Billboard’s 2025 Latin Women in Music executives list has been revealed. The exclusive list comprises 45 executives “whose purview is singularly Latin or Latin American-focused, whether they are based in the United States or abroad, and whose work has a significant impact on the U.S. Latin market,” Billboard’s Leila Cobo explained. See the complete list here.
Meanwhile, on April 24, the Mujeres Latinas en la Música gala will air on Telemundo, honoring artists who have made an impact in the past year and beyond. Mexican star Ana Bárbara is set to host the ceremony.
Grupo Firme is set to kick off La Última Peda Tour on April 11 in Mexicali, following the cancellation of a performance in Mazatlán after a message on a banner with alleged death threats attributed to a drug cartel appeared in Tijuana. And the trek will proceed with reinforced security.
“People can come with confidence and have a good time,” Eduin Caz, the band’s frontman, said during a press conference Thursday afternoon at Estadio Caliente in Tijuana, where the second show of the tour is scheduled for April 12. “We have strengthened security for this tour in Mexico. The shows of Grupo Firme are meant to be enjoyed, and that’s how it will be.”
After a three-year absence from Mexico, La Última Peda Tour will take Grupo Firme to 23 stadiums across the country, including their eighth performance at Estadio GNP Seguros (formerly Foro Sol) on June 28. The tour will also mark their return to palenques, a more intimate type of show that allows for greater interaction with the audience.
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“We need to relive that closeness with people that only these types of venues can provide,” said Jhonny Cazares, the group’s third voice. “Great artists we admire, like Alfredo Olivas and Julión Álvarez, do them. These [venues] are smaller, but they’re no less important. Plus, they’re part of our culture.”
Meanwhile, the state government and the Baja California Prosecutor’s Office are continuing their investigation into the threats against the band. The cancellation of the March 1 concert, which was part of the Mazatlán Carnival, was a result of the discovery of an alleged narcomanta and a human head in a box Feb. 25 in Tijuana — a fact confirmed to Billboard Español by the Baja California State Prosecutor’s Office. So far, four arrests have been made in the case, Excelsior TV reported citing the prosecutor’s office.
“We are grateful for the support of the authorities, who have been attentive from the very beginning,” Caz added. “We can’t share more details so as not to hinder the investigation.”
Coming up, Grupo Firme will be releasing a new album in May. In an interview with Billboard Español, the singer shared some details about the project, which was helmed by renowned songwriter and producer Joss Favela along with Abraham Luna, the group’s second voice and producer.
“The musical arrangements are different,” revealed Caz. “We’ve incorporated piano, electric guitar, and saxophone with banda and norteño. Our musical roots remain the same. The lyrics are in my style, mostly about heartbreak — those are the ones that come most naturally to me.”
He continued: “We recorded 17 songs but will keep only 12; they’re all very good. I don’t want any of them to go unnoticed or not get the attention they deserve.”
He also shared that it took them about a year to select and record the songs, with Caz contributing as a songwriter alongside Horacio Palencia, Nathan Galante, and Joss Favela — the same creator of “El Beneficio de la Duda,” which led Grupo Firme to spend two weeks at No. 1 on the Billboard Regional Mexican Airplay chart in mid-2024.
As for a potential collaboration with Don Omar — who recently expressed in press conference in Mexico City his desire to record with the band — Caz said: “There’s a great friendship. We haven’t been able to align schedules, first due to health issues for both of us. The song has already been chosen; it’s just a matter of timing. It would be amazing to make it happen.”