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Drake appears to have heard about Kendrick Lamar’s Super Bowl LIX Halftime Show, and made his subtle response by flipping some lyrics to his “Knife Talk” track while performing in Melbourne on Monday night (Feb. 10). “Beef is live, spoiler alert — I never died,” he raps on the reworked version following Lamar’s headlining performance […]
P-Lo stands under a basketball hoop on a rooftop outdoor court that overlooks downtown San Francisco, surrounded by the Bay Area Avengers — Saweetie, Larry June, Kamaiyah, G-Eazy, thuy, LaRussell and YMTK, all local MCs gathered to shoot the video for their new track “Player’s Holiday ’25.” The song is part of an upcoming project spearheaded by P-Lo and Golden State Entertainment (GSE), the record label and content division of the NBA’s Golden State Warriors, which is planning to release the album in partnership with EMPIRE to celebrate the local music scene ahead of NBA All-Star Weekend in San Francisco in mid-February. The vibe on-set is breezy and free; the collection of talent, both on the song and hanging out here today, makes the afternoon feel like the modern-day, Bay version of the Great Day in Harlem celebrating the 1950s New York jazz scene.
“Just having all the creatives and artists in the Bay there for that and just being able to be present in that moment and really put that thing together to represent the Bay correctly [was special],” P-Lo says. “There’s been so much negative talk about San Francisco and Oakland [Calif.] and how dangerous it is, and all these bad things about our region and our area, and we wanted to just show the unity and our resilience to all of that.”
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All told, the album — called For the Soil — will feature over a dozen Bay Area artists, including icons like E-40 and Too $hort. It’s the latest project from GSE, which formed in 2022 with EMPIRE as its distribution partner and has released music by K-pop act BamBam and Oakland artist MAYZIN.
EMPIRE founder and CEO Ghazi and his company “have global reach but have maintained deep roots in and genuine love for the Bay,” says David Kelly, chief business officer for GSE and chief legal officer for the Warriors. “When Golden State Entertainment wanted to do something special in connection with NBA All-Star 2025 coming to the San Francisco Bay Area, it was only right that we linked up with P-Lo and release it via EMPIRE. The project is a celebration of Bay Area music and culture and a testament to the rich music scene that EMPIRE has helped create in and for the Bay.”
It’s also part of a suite of projects that EMPIRE is spearheading ahead of All-Star Week, including several parties in the area and a collaboration with NBA 2K for a limited-edition vinyl package featuring EMPIRE artists, on which “Player’s Holiday ’25” is also featured.
“Growing up a Warriors fan and going to the games all my life,” P-Lo says, “just to be able to work with a company that really is like one of the better franchises in all of sports, to be able to do something like this with them, is a dream come true.”
This story appears in the Feb. 8, 2025, issue of Billboard.
Cardi B was already not a huge fan of Donald Trump, but after the President became the first sitting commander in chief to attend a Super Bowl on Sunday (Feb. 9) the “WAP” rapper said he’s definitely on her nope list. Explore Explore See latest videos, charts and news See latest videos, charts and news […]

Charlie Puth has a very urgent message for Ye: STOP. The “Left and Right” singer took to his Instagram Story on Monday (Feb. 10) to implore the artist formerly known as Kanye West to stop selling a t-shirt commemorating the Nazi slaughter of six million Jews.
“@ye The message you are sending out to the world is incredibly dangerous,” wrote Puth. “Please man, I beg you to stop. You are selling a T-shirt with a Swastika on it, and MILLIONS of people are influenced by you. Please I BEG you to stop, PLEASE.”
The call seems unlikely to land with the rapper whose once praised, prodigious skills as a musician and culture mover have been overshadowed, again, by his embrace of Nazi leader Adolf Hitler, Nazi symbolism and virulent antisemitic messaging.
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Puth’s plea came after Ye went on a four-day hate spree on X beginning last Friday, in which he posted dozens of all caps screeds every hour that included homophobic, ableist and antisemitic slurs. He capped things off on Sunday night with a Super Bowl commercial for his Yeezy brand that aired in a handful of markets and took fans to a site that at present is selling only one product: a white t-shirt featuring a swastika.
Ye’s promotion of Nazi symbolism drew yet another rebuke from the Anti-Defamation League, which warned that such antisemitic behavior from a person with a large social audience is both dangerous and irresponsible at a time when attacks on Jewish people have been on the rise. “As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website — a T-shirt emblazoned with a swastika,” read the group’s statement.
“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instill fear in those targeted by antisemitism and white supremacy,” the group that works to combat antisemitism and other forms of hate and bigotry continued. “If that wasn’t enough, the T-shirt is labeled on Kanye’s website as ‘HH-01,’ which is code for ‘Heil Hitler.’ Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behavior. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”
West’s barrage of hate speech included declarations such as “I’m a Nazi” and “I love Hitler,” as well as offensive tweets targeting people with disabilities, Taylor Swift and Super Bowl halftime performer Kendrick Lamar. He also petitioned Donald Trump to free disgraced Bad Boy Records founder Sean “Diddy” Combs, who is in jail without bail awaiting trail in New York on charges of racketeering, sex trafficking and transportation to engage in prostitution charges.
The rapper’s lauding of Nazis and Hitler also drew a rebuke from former Friends star David Schwimmer, who on Saturday implored X owner Musk to ban Ye from the platform. “This is so 2022. We can’t stop a deranged bigot from spewing hate filled, ignorant bile… but we CAN stop giving him a megaphone, Mr. Musk,” the Jewish actor, 58, wrote on Instagram to the world’s richest man, who himself was accused of making a gesture that many said evoked the Nazi straight-arm salute at one of Trump’s inaugural events last month. “Kanye West has 32.7 million followers on your platform, X. That’s twice as many people than the number of Jews in existence. His sick hate speech results in REAL LIFE violence against Jews.”
Ye was booted from X (then still known as Twitter) in October 2022 for antisemitic posts, briefly reinstated in November of that year and then re-suspended that month after posting an image of a swastika intertwined with a Jewish star. Musk reinstated West’s account eight months later. West, who capped off his manic post salvo by sharing uncensored porn clips, appeared to sign off from X on Sunday night, just hours after his Super Bowl ad promoting the swastika shirt aired.
“I’m logging out of Twitter. I appreciate Elon [Musk] for allowing me to vent. It has been very cathartic to use the world as a sounding board,” Ye wrote before the account went offline. At press time it did not appear as if Musk had responded to West shutting down his account and it was still unclear if the move was West’s choice or if the account had been suspended by X; a spokesperson for West had not returned Billboard’s request for comment at press time.
West’s music and fashion empire went into free fall in late 2022 and early 2023 when he went on a series of similar hate-filled, antisemitic rants that included a threat to go “death con [sic] 3″ on Jewish people, as well as repeated praise for Hitler and the parading of the white supremacist phrase “White Lives Matter” on shirts at Paris Fashion Week.
In quick succession, Ye was dropped by the Gap, Adidas, Balenciaga and his agents at CAA and has his social media accounts suspended or revoked in a fallout so complete that the once — and according to him, again — billionaire said in February of last year that he nearly went bankrupt.
This year’s Super Bowl has made television history, with the broadcast setting a ratings record for the second year in a row.
According to FoxSports, an average of 126 million viewers tuned in to watch their broadcast on Sunday (Feb. 9), which saw the Philadelphia Eagles emerge victorious over the Kansas City Chiefs with a final score of 40 to 22. According to the network, those figures measure viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties.
That number is a 2% increase on the 123.7 million viewers who watched last year’s event, which outshone any audience previously recorded by Nielsen. Fox also noted that their peak audience of 135.7 million viewers occurred around the game’s second quarter, between 8:00-8:15pm ET.
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Though the evening’s big takeaway was undoubtedly related to the game itself, a sizable portion of the Super Bowl’s viewership likely came thanks to the halftime show, which featured Kendrick Lamar in the spotlight.
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Much of the discourse relating to Lamar’s appearance revolved around the potential content of his performance – specifically whether he would perform his Drake diss track “Not Like Us”.
Having inspired a defamation lawsuit from its subject matter against Lamar (and Drake’s) record label, Universal Music Group in January, and having taken home five Grammys (including Record of the Year and Song of the Year) just a week earlier, Lamar ensured that the song received pride of place in his already-iconic set. Samuel L. Jackson, SZA, and Serena Williams also joined Lamar onstage for the performance at New Orleans’ Caesars Superdome.
Currently, specific break-out numbers for the halftime show have not been made available, though it would likely be in contention for the title of the most-watched halftime show in history. According to The Hollywood Reporter, that honor belongs to the 1993 Super Bowl, which saw Michael Jackson change the face of halftime entertainment, bringing in 133 million viewers for his appearance.
Do you know what the initials “AWGE” stand for? Don’t feel too bad because only a few people know the answer to that, and apparently it’s a big secret. AWGE is the name of A$AP Rocky‘s creative agency and record label, and the meaning of what the letters stand for has never been made clear. […]
Did you know that Pharrell Williams had another biopic planned? Following his Lego movie Piece by Piece last year, Pharrell was planning a live-action musical biopic under Universal called Golden.
Originally titled Atlantis, the scrapped film was helmed by Eternal Sunshine of the Spotless Mind director Michel Gondry and was set to star Kelvin Harrison Jr., Halle Bailey, Da’Vine Joy Randolph, Brian Tyree Henry, Janelle Monáe, Missy Elliott, Quinta Brunson, Anderson .Paak and comedian Jaboukie Young-White.
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Williams and Gondry have decided to scrap the movie in post-production because the final product didn’t live up to their standards.
“When all of us got into the editing room we collectively decided there wasn’t a path forward to tell the version of this story that we originally envisioned,” they told Variety in a joint statement, which was also sent to Billboard. “We appreciate all the hard work of the talented cast and crew. While we’re disappointed we can’t deliver this film, we have incredible partners at Universal and will collaborate in a different capacity again soon.”
Pharrell spoke with Empire last November about the differences between the two movies. “Piece by Piece is about my life, whereas Golden is about a neighborhood that I grew up in,” he explained. “This is very different. It’s a musical expedition, set in the summer of 1977 in Virginia Beach, Virginia, with the spirit of the music [of that time].”
Adding, “You know how in Dirty Dancing and Grease, the music was almost a character? That’s what it’s like in this film. It’s a coming-of-age story about self-discovery and pursuing your dreams, but it’s so much more magical than that. It’s a celebration of Black life, Black culture, and most importantly, Black joy.”
According to Variety, Golden had a tentative May 5 release date, and Universal will take a $20 million hit in costs already spent.
On the music side, Pharrell has reunited with his old friends the Clipse for their highly anticipated album Let God Sort Em Out, which should be released sometime this year.
Will Morgan Wallen take No. 1? Tetris Kelly: This is the Billboard Hot 100 top 10 for the week dated Feb. 15. Up to 10 is “TV Off,” “Beautiful Things” bounces back to nine, “Lose Control” falls to eight, Weeknd and Carti climb to seven. Bruno and ROSÉ are at No. 6. Shaboozey is still at […]
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Kendrick Lamar put on a show during his Super Bowl LIX halftime performance. From surprise guests like Samuel L. Jackson and Serena Williams to more subtle shots at Drake, K. Dot had Caesars Superdome in New Orleans in a frenzy during his 13-minute performance. However, through all the viral moments, it was his outfit that has the internet really buzzing.
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Sporting Martine Rose (per usual), alongside a pair of trendy Celine flare jeans, a custom NAHMIAS tee, and Nike Air DT Max ’96 sneakers, the real MVP of the Super Bowl was Lamar’s stylist, Taylor McNeill.
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Shop Kendrick Lamar’s Super Bowl Outfit, At a Glance
The Grammy-winning rapper opted for a custom “Gloria” motorsport-inspired leather jacket made by Martine Rose. Kendrick is a big supporter of the British-Jamaican menswear designer and wears the brand quite frequently. He even shouted Rose out in the “Hillbillies” track rapping, “yeah, n—as know that I’m best-dressed. Wear Martine when I’m bored, yes.”
The jacket features the name “Gloria” written along the front, nodding to Lamar’s closing title track on his 2024 GNX album. Gloria (glory in Spanish) serves as a metaphor for Lamar’s pen game and craft. Here are a few Martine Rose jacket alternatives to shop that would also fit Kendrick’s Super Bowl look.
Martine Rose Sports Cropped Jacket
Martine Rose Track Jacket
$536
$630
15% off
Lamar styled the jacket with a custom NAHMIAS black tee with the phrase “keep them away from me” on the back, alongside a pair of light-washed flare jeans by Celine that the Internet is falling in love with. Is Y2K style fully back? These premium jeans definitely point to yes. For more affordable flare jeans, see below.
Celine Flared Surf Jean
NAHMIAS Logo-Embroidered Cotton T-Shirt
To conclude his halftime look, the rapper opted out of his usual Nike Cortez sneaker for a black and white pair of Nike Air DT Max ’96. He wore a backward cap with a Rahaminov Diamonds Angel Wing brooch, custom layered silver chain necklaces — including one with a lower-case “a.” Is this a subtle nod to the “A minor” lyric on “Not Like Us?” Shop his Nike sneakers below.
Nike Air DT Max ’96 Sneakers
The artist’s look was curated by Taylor McNeill, who’s also collaborated with Timothée Chalamet and Charli XCX, among others.
Looking to jump on the flare jeans trend? We’ve gathered a few more affordable options for you to shop. See below.
Levi’s 567 Relaxed Flare Jeans
Diesel Bootcut Jeans
$165
$275
40% off
BDG Slim Fit Flared Jean
It looks like Kai Cenat and Ye (formerly known as Kanye West) are back on the outs again. On Friday (Feb. 7), the popular streamer — who was on the cover of Billboard magazine in January — told his fans that he’s no longer going forward with a planned Japan stream with the troubled rap […]