genre hiphop

Rayna Bass and Selim Bouab have been appointed executives-in-residence at the Warner Music/Blavatnik Center for Music Business at Howard University in Washington, D.C. The pair are the co-presidents of 300 Entertainment and Atlantic Records Hip-Hop, R&B and Global Music.

Bass and Bouab’s appointment is in keeping with the center’s goal to connect Howard University’s students with top executives in the global music industry. The program provides one-on-one mentorship, master classes and practical insights about executive leadership, creativity and the future of the business.

In the press release announcing the duo’s new roles, Jasmine Young, MBA, director of the Warner Music/Blavatnik Center for Music Business at Howard University, commented, “Rayna Bass and Selim Bouab are two of the most visionary leaders in the industry, and we are honored to welcome them as executives-in-residence. Our students will benefit directly from their knowledge, creativity and commitment to breaking barriers. This appointment reflects our mission to provide Howard students with direct access to the highest levels of leadership in the global music industry.”

“Howard University, together with the Warner Music/Blavatnik Center for Music Business, has a strong legacy of cultivating bold, creative leaders,” said Bass and Bouab in a joint statement. “That mission aligns with what we do at our label, and we’re excited to share our experiences and help raise up the next generation of music business innovators.”

Bass took on an expanded role within the Atlantic Music Group earlier this year when she was appointed co-president of Atlantic Records Hip-Hop, R&B and Global Music. She initially joined 300 Entertainment as its first marketing hire in 2014. Promoted to senior vp of marketing in 2019, Bass was elevated to co-president of 300 Entertainment in 2022. A Billboard Women in Music and R&B/Hip-Hop Power Players honoree, Bass has helmed campaigns for Megan Thee Stallion, Young Thug, Gunna, Mary J. Blige and PinkPantheress, among other artists.

Since joining 300 Entertainment as well in 2014, Bouab later served as the label’s senior vp and head of A&R before being named co-president with Bass in 2022. Then again alongside Bass, Bouab added the co-president post at Atlantic Records Hip-Hop, R&B and Global Music this year. Along the way, he has signed, developed and collaborated with artists including Megan Thee Stallion, Fetty Wap and Tee Grizzley as well as Young Thug, Gunna and Jordan Adetunji. Bouab, who’s also established his own Unauthorized Entertainment label, is a multiple-year Billboard R&B/Hip-Hop Power Players honoree.

“Rayna and Selim embody what it means to lead with both innovation and integrity,” stated Julian Petty, executive vp and head of business/legal affairs for Warner Records and the Warner Music/Blavatnik Center’s Visionary. “Their careers represent the possibilities for our students, and their willingness to pour into the next generation is what makes this partnership so special. The center continues to set the standard for excellence in music business education, and I am thrilled to see Rayna and Selim take on this role.”