genre hiphop
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Texas rapper BigXthaPlug has carved out a nice career for himself over the past half-decade, amassing 16 hits and three top 20s on the Hot R&B/Hip-Hop Songs chart, a handful of appearances on the back half of the Hot 100 and a successful touring base, emerging as one of the more distinctive voices of his generation of hip-hop artists. But he was always more than just a rapper, and his multi-genre Southern roots first came to the fore with his 2022 song “Texas,” the video for which saw him decked out in full cowboy regalia as he rapped about his home state over a country-inflected acoustic slide guitar.
The song, among other things, proved BigX’s versatility. But it also opened the door to something else: the country music community. And now, as his latest single “All The Way” featuring Bailey Zimmerman spends its second week in the top 10 of the Hot 100 after zooming in with a No. 4 debut last week, BigX has a bonafide smash hit country single, with a full country-infused project on the way.
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It’s a huge moment for BigX as he explores his country interests, and also a big pop moment for the Texas MC as well, representing far and away the biggest hit of his career so far. But it’s also a big moment for UnitedMasters, the company founded in 2017 by veteran record executive Steve Stoute that releases his music — and scored its own biggest hit so far with “All The Way,” too. (The song is officially credited as BigXthaPlug/UnitedMasters/Atlantic.) And it helps UnitedMasters vp of music/head of A&R Mike Weiss earn the title of Billboard’s Executive of the Week.
Here, Weiss talks about what went into making the record, BigX’s country “side quest,” the crowded distribution space of the music business and how UM has helped develop BigX by following his vision. “The plan is simple: stay true to BigX, lean into organic collaborations and let the music speak,” Weiss says. “We’re not mashing together genres for the sake of it. We’re building something that reflects all sides of who he is as an artist and a person.”
This week, BigXthaPlug and Bailey Zimmerman’s “All The Way” spends its second week in the top 10 of the Hot 100, at number eight. What key decisions did you make to help make that happen?
This record didn’t happen overnight. It took a complete team effort to get us here with a vision for an overarching artist plan, rather than one single. My partner David Melhado and I sat down a year ago with the idea to start mapping out a course for a country-inspired BigX project. We knew from the start that authenticity had to be the foundation. If BigX didn’t feel it, it wasn’t going to happen and that filter guided every decision we made.
Around that time, BigX started spending time with a number of country artists who had become fans after his breakout single “Texas.” We knew there was an opportunity here. We have an amazing team of core producers in Charley Cooks, Tony Coles and Bandplay. They started working on ideas for a country direction that stayed true to BigX’s roots. The initial demo to “All the Way” was Ben Johnson’s vocals over a guitar that hinted at something special. We knew it needed to be “BigX-ified,” so Bandplay built a sound that was unmistakably BigX. We have an amazing A&R team that played it for BigX. He loved the record, and cut it immediately. BigX has some of the best instincts. He trusts his gut and doesn’t miss.
The song exploded out of the gate, debuting last week at No. 4 on the Hot 100 and soaring in at No. 1 on the Streaming Songs, Digital Song Sales and Hot Country Songs charts and at No. 3 on Hot Rap Songs. Why did the song have such a huge immediate impact?
Back in February, BigX teased an early version of the record on Instagram. There was no set release date at the time, but the response was immediate and explosive. Within days, fans ripped the sound from the Instagram post and flooded TikTok with tens of thousands of videos. It was clear we had something special on our hands.
Even with that momentum, we resisted the urge to drop the record prematurely. There was external pressure to release it fast and not “lose the heat,” but we knew that a moment this big deserved a proper runway. We took the time to create the right content, shoot the music video and prepare a full rollout that matched the energy we were seeing online. We were also mindful that this was the first single off the project, and once we launched, we needed to be ready to move with full force.
That patience and discipline paid off. By the time the song dropped, there was such pent up demand that the record exploded.
With a song like that with so much immediate interest, what can you guys do to keep the momentum going?
Our priority is building sustained momentum for BigX as an artist, not just capitalizing on a single moment. From the beginning, our focus has been longterm artist development, and this moment is just one chapter in a much bigger story that BigX is telling with this country-inspired project.
We have an incredible body of work lined up, and we’re deep in the process of mapping out the next singles and the full rollout. Consistency is everything. With BigX, we take the approach of always being on cycle. We’re keeping our foot on the gas and continuing to invest in the music, visuals and storytelling that got us here, while building towards the next big moment.
After landing 16 songs on the Hot R&B/Hip-Hop Songs chart, this is BigX’s first song that touches the country genre. What are your plans to make sure that his crossover there works?
Our intention isn’t to fully cross BigX into country. This project is more of a creative “side quest” that allows him to showcase his versatility and explore new territory without abandoning his core. It’s about expanding, not switching lanes.
This isn’t a trend-chasing move, it’s rooted in who BigX is. Back in 2022, we released “Texas,” a country-inspired hip-hop record where he was literally in cowboy boots and a cowboy hat in the video. That record sparked early interest from the country community and planted the seed for what we’re doing now. This moment is a natural evolution of that foundation, not a sudden shift.
The plan is simple: stay true to BigX, lean into organic collaborations and let the music speak. We’re not mashing together genres for the sake of it. We’re building something that reflects all sides of who he is as an artist and a person.
This is the biggest song in UnitedMasters’ history so far. What does that mean for the company?
This is an exciting moment for the company and for our team. We’ve been a partner to BigX for four years with a deep belief in artist development and doing what’s best for our artists. This shows that we can compete with anyone. We touched every aspect of the A&R process, rollout, marketing, digital and overarching strategy. This win further affirms that our model works. That independent artists with the right support can not only compete, but lead.
Just last year, we had a major global success with FloyyMenor’s “Gata Only,” the fastest Latin song in Spotify history to hit a billion streams. That was a global moment. But with “All The Way,” we’ve shown we can dominate domestically, too, and drive immediate, culture-shifting impact in the U.S. market. Delivering on both fronts shows that our approach scales. The exciting part is we’re still just getting started.
The distribution space is getting crowded. How do you make sure UnitedMasters stands apart from the competition?
We don’t see ourselves as just a distribution company, and we don’t operate like one. At UnitedMasters, we’re aiming to reimagine what a modern music company can be. Our mission is to reshape the industry by building something that lives at the intersection of a forward-thinking label, a tech-driven platform and a premium distributor.
What sets us apart is the ability to support artists at every stage of their journey, from emerging creators to global superstars, with a tiered system that scales alongside their growth. We’ve invested in world-class technology and paired it with an elite label services team that delivers across A&R, marketing, strategy and beyond. We’re not focused on just getting music to DSPs, we’re focused on building careers.
Bone Thugs-N-Harmony famously could not re-assemble earlier this month to appear on comedian John Mulaney’s live Netflix late night talk show Everybody’s Live due to what the host said was a scammer posing at the Cleveland rap crew’s phony manager. Explore Explore See latest videos, charts and news See latest videos, charts and news But […]
Dallas rapper BigXthaPlug is speaking out about his journey to understand autism in a new PSA for the Autism Society of America’s Autism Is campaign during Autism Acceptance Month. “To me, autism is a journey,” he says in a new video in which he talks about his 6-year-old autistic son.
“The reason I say that it is a journey is because I have a six-year-old son who has autism,” he continues about his son, Amar. “There’s nothing wrong with him. He’s a perfectly good child. My journey as far as me having to be gone, be able to make funds for my child and him having autism, so the journey is not an easy journey. You can’t make it a hard journey, because if you make the process hard, it’ll all be hard.”
April is Autism Acceptance Month and BigX’s advocacy for his son comes just a week after Health and Human Services Sec. Robert F. Kennedy Jr., drew widespread criticism for his latest comments about autism, in which he said it “destroys families,” as well as making broad, unscientific claims about autistic people.
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At an April 16 press conference, Kennedy said that many autistic children were “fully functional” and then “regressed… into autism when they were 2 years old. And these are kids who will never pay taxes, they’ll never hold a job, they’ll never play baseball, they’ll never write a poem, they’ll never go out on a date. Many of them will never use a toilet unassisted.”
According to a PBS report, medical experts and people on the autism spectrum told PolitiFact that Kennedy’s comments were off-base, citing a 2023 study written by CDC officials and university researchers that found that one-quarter of people on the autism spectrum have severe limitations, a figure that is at the high end of studies. It noted that the vast majority of people on the spectrum do not have the kinds of severe challenges Kennedy suggested, nor do many of the people in the one-quarter of the autism population cited in the studies.
A HHS spokesperson later clarified that Kennedy was referring to “those that are severely affected by this chronic condition” and that “this was in no way a general characterization.” Kennedy, a vaccine skeptic who for many years has made false claims that vaccines cause autism, recently announced that his department is launching a “a massive testing and research” effort to determine the long-sought cause of autism by September of this year.
According to the BBC, experts called the effort “misguided and unrealistic,” given that autism spectrum disorder is a complex syndrome that has been studied for decades and that promising a definitive answer in six month is unlikely. At press time Kennedy had not revealed any details on the scope and range of the research project or how much funding will be devoted to it at a time when Pres. Trump’s administration is making drastic, wide-ranging cuts to research grants at HHS.
“As a dad to an autistic son, I’ve seen the importance of being understood for who you truly are,” the “Texas” rapper added in a statement. “This is personal for me — it’s about sharing our journey, showing up for my son, and breaking down the walls around autism. It’s about being real, spreading awareness, and making sure no one feels alone in this.”
The Autism Society — the largest and oldest grassroots autism organization in the U.S. — praised BigX (born Xavier Landum) for speaking out to “authentically” combat the “stigma and stereotypes by sharing his own family’s journey. Through his platform, BigXthaPlug is using his voice to reach fans and families who may be navigating similar paths — especially in communities where awareness and access to support can be limited. His participation in the Autism Is campaign encourages conversation, connection, and compassion.”
Speaking to People, BigX also offered some advice for other parents trying to navigate the sometimes confusing journey of helping their children. “You ain’t alone. I know in our communities, sometimes it feels like you gotta keep stuff to yourself, or like nobody’s gonna understand,” he said. “But there is support out there — you just gotta start askin’ questions, lean into the love you got around you, and don’t be afraid to speak up for your kid… Every kid on the spectrum is different, so take time to learn your child. Be patient, be open, and don’t wait for a ‘perfect’ answer — just show up, every day. That’s what matters most.”
BigX just scored his first top-five hit on the Billboard Hot 100 when his Bailey Zimmerman collab “All the Way” ran up to No. 4 on the chart dated April 19.
Watch BigXthaPlug’s video below.
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50 Cent has filed a lawsuit aimed at blocking the release of an upcoming horror movie in which he plays the starring role, claiming he never signed a final agreement and has not been paid.
In a complaint filed Friday against producer Ryan Kavanaugh and others, the rapper (Curtis Jackson) says he filmed the entirety of SkillHouse because he trusted that he would eventually reach a deal covering his compensation for the movie.
“That trust was misplaced. No final agreement was ever signed,” 50’s lawyers write. “Nevertheless, defendants have billed Jackson as the star and producer of the film [and] have shamelessly and deceptively marketed the film as a ‘50 Cent Movie’ and ‘produced by 50 Cent,’ when it is nothing of the sort.”
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Despite being listed as a producer, 50 says he was given “no creative input into the film” – an arrangement he says he “never would have agreed to” because it might harm his “carefully curated and award-winning reputation as a film and television producer.” Adding “insult to injury,” the rapper’s attorneys say the producers “have not paid Jackson a dime” to date.
“Despite plaintiffs’ repeated objections and demands to cease and desist, defendants continue to infringe and misappropriate plaintiffs’ intellectual property rights and intend to release the film in the coming weeks (if not days),” 50’s attorneys write. “Should the film be released publicly, Jackson faces irreparable harm to his valuable brand and reputation.”
The lawsuit isn’t unexpected. Last week, the rapper warned on Instagram: “They can’t release this MOVIE SKILL HOUSE without my signature which they do not have. What kinda business are they doing? I’d hate to have to demonstrate.” In another post, he later added: “This guy Ryan Kavanaugh is doing everything in his power to make me kill this movie. This one is going in the trash can.”
In Thursday’s complaint, 50 says he only draft term sheets were exchanged, and that he believed a full contract would eventually be negotiated and signed. In order to “avoid unnecessary delay and based on a mistaken good-faith belief in Kavanaugh’s promises and reputation,” he says he filmed his scenes without that final paperwork signed.
Without such a deal, his lawyers say that releasing the movie would violate his intellectual property rights, including his trademarks and his likeness rights. And they say the producers are already infringing those rights by using his name and image to promote the movie and Kavanaugh’s GenTV streaming service.
“Defendants have made Jackson the centerpiece of their promotional and marketing efforts for the Film,” the star’s lawyers write. “Despite having raised concerns months ago, Jackson’s name, image, and trademarks still feature prominently across the GenTV platform.”
Kavanaugh did not immediately return a request for comment on Friday.
Northern Irish hip-hop trio Kneecap have split with their booking agent IAG (Independent Artist Group) following the controversy caused by their recent Coachella performances.
The news was confirmed by an IAG representative to The Hollywood Reporter. The report states that the Belfast group and IAG, which includes Metallica, Billy Joel and 50 Cent on its roster, split between Coachella’s first and second weekends. A spokesperson for Kneecap told Billboard U.K. that they would not be commenting on the split.
During the first weekend, the group claimed that the YouTube stream of their live performance had been cut following anti-Margaret Thatcher and pro-Palestine chants by the group and crowd. Thatcher was the U.K. prime minister between 1979 and 1990, and played a pivotal role during the violent Troubles in Northern Ireland during that span; she died in 2013, aged 87. The group have long expressed support for a united Ireland, and frequently spoken out on the war on Gaza at their shows and in interviews.
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During the band’s second set at Coachella, a projected message stated: “Israel is committing genocide against the Palestinian people. It is being enabled by the U.S. government who arm and fund Israel despite their war crimes. F–k Israel; free Palestine.” The set was not livestreamed on YouTube, but images from the onstage projections were widely shared on social media.
Since the band’s set, they have faced a wave of criticism from industry figures. Sharon Osbourne, wife and manager of husband Ozzy, called for their U.S. work visas to be revoked, saying that “At a time when the world is experiencing significant unrest, music should serve as an escape, not a stage for political discourse.” She also criticised Goldenvoice, Coachella’s organiser alongside AEG, for allowing the band to be booked. A previous report in The Hollywood Reporter said that Goldenvoice was “blindsided” by the messaging.
On Wednesday, London’s Metropolitan Police confirmed they were assessing a video taken of a band member appearing to say “up Hamas, up Hezbollah” at a headline performance in the capital in November. The two militant groups have been ascribed “terrorist group” status by the U.K. Government and expressing support for either is forbidden under the Terrorism Act 2000.
Following the fallout, the group have shared a number of messages on social media from Palestinians thanking them for speaking out. Kneecap member Mo Chara responded to the criticism on Wednesday, telling Rolling Stone that their message is “about [the Israeli government’s] government’s sickening actions, not ordinary people.”
Kneecap released their second studio album Fine Art in June 2024 on Heavenly Recordings. Their 2024 music biopic Kneecap, starring Michael Fassbender, was nominated for two Academy Awards, and in February director Rich Peppiat won a prize for his work on the film at the BAFTAs (British Academy Film Awards). The group will play a number of shows in Europe this summer including at Primavera Sound in Barcelona, Spain and Glastonbury Festival in England. They will return to North American for a headline tour in October.
Kendrick Lamar and SZA’s “Luther” lifts a spot to No. 1 on Billboard’s Pop Airplay chart dated May 3.
Lamar rules Pop Airplay for the third time — and first as a lead artist, following two No. 1s in featured roles, on Maroon 5’s “Don’t Wanna Know” for a week in 2017, and Taylor Swift’s “Bad Blood” (five weeks, 2015). SZA scores her fourth No. 1, after “Saturn” (two weeks, 2024) and “Kill Bill” (one, 2023) and as featured on Doja Cat’s “Kiss Me More” (one, 2021).
“Luther,” on pgLang/Interscope/ICLG, previously made history as the first song to hit No. 1 on both Rap Airplay (five weeks and counting) and Adult R&B Airplay (three weeks in March). It has also topped Radio Songs, R&B/Hip-Hop Airplay, Mainstream R&B/Hip-Hop Airplay and Rhythmic Airplay.
Notably, “Luther” joins 10 other songs that have led Mainstream R&B/Hip-Hop Airplay, Adult R&B Airplay, Rhythmic Airplay and Pop Airplay. (All are four individual-format charts. Radio Songs reflects all-format play; R&B/Hip-Hop Airplay blends mainstream R&B/hip-hop and adult R&B reach; and Rap Airplay counts activity on mainstream R&B/hip-hop and rhythmic stations.)
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Here’s a look at the elite mass-appeal hits that have topped Mainstream R&B/Hip-Hop Airplay, Adult R&B Airplay, Rhythmic Airplay and Pop Airplay (which have coexisted since 1993).
“Luther,” Kendrick Lamar & SZA, 2025
“Talk,” Khalid, 2019
“That’s What I Like,” Bruno Mars, 2017
“Earned It (Fifty Shades of Grey),” The Weeknd, 2015
“Happy,” Pharrell Williams, 2014
“Blurred Lines,” Robin Thicke feat. T.I. + Pharrell, 2013
“No One,” Alicia Keys, 2007-08
“Be Without You,” Mary J. Blige, 2006
“We Belong Together,” Mariah Carey, 2005
“On Bended Knee,” Boyz II Men, 1994-95
“I’ll Make Love to You,” Boyz II Men, 1994
Meanwhile, “Luther” is the first rap hit to lead Pop Airplay since two back-to-back in February-March 2024: Jack Harlow’s “Lovin on Me” followed by Doja Cat’s “Agora Hills.” (Rap titles are defined as those that have hit or are eligible for Billboard’s Hot Rap Songs chart.)
“Luther” is an ode to late R&B great Luther Vandross and samples his vocals. He charted one Pop Airplay entry as a credited artist: “Endless Love,” with Mariah Carey, hit No. 7 in 1994.
“Luther” has notched nine weeks at No. 1 on the Billboard Hot 100. It has drawn 896 million in radio audience and 582 million official streams and sold 50,000 downloads in the U.S. through April 17, according to Luminate. It’s from Lamar’s LP GNX, which has ruled the Billboard 200 albums chart for three weeks and spent its first 21 weeks on the chart in the top five.
All charts dated May 3 will update on Billboard.com Tuesday, April 29.
The Super Slimey duo has reunited. Young Thug is back with his first single since being released from jail in October as the Future-assisted “Money on Money” arrived on Friday (April 25). Explore See latest videos, charts and news See latest videos, charts and news “Money on Money” is slated to appear on Thugger’s upcoming […]
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Quavo has been building his acting résumé over the years, and he’s hoping to get better at it — in fact, he’s hoping to be one of the best. TMZ caught up with the Atlanta rapper and asked if he could eventually become the best rapper-turned-actor ever and was asked if he could be better […]
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